Paiva Debuts Women’s Athletic Boutique
The Finish Line recently debuted Paiva, a premium athletic specialty store that will deliver an upscale shopping experience for active women who demand an elevated level of service and style.
The chain will be primarily mall-based and target women who may engage in athletic activities such as running, fitness/dance, yoga and Pilates, along with seasonal sports including tennis and swimming. Premium brands incorporated into Paiva stores include adidas by Stella McCartney, Nike, Puma, Fila, Under Armour, Speedo and private label apparel called Paiva Essentials.
The inspiration of the store focuses around light and energy as Paiva means sun diety or “of the light.” The Paiva store is luxurious, yet simple. Designed with the female customer in mind, the store environment includes bamboo floors, mobile wall units and fitting rooms, which are easily accessible for strollers.
New Era Cap Opens Flagship Store In NYC
New Era Cap Co. has opened its first flagship store in New York City, featuring the broadest selection of New Era headwear in the world. “Opening New Era: New York presents us with the opportunity to develop a direct relationship with our consumers, while showcasing the great cross section of headwear we make, giving us the ability to satisfy a large audience,” said Sid Dey, New Era’s Director of Retail.
The look of New Era: New York, a 2,000 sq. ft. boutique space, was developed by Jager Di Paola Kemp Design, Burlington, VT, with final design executions by architectural firm TPG. The boutique has a distinguished look, a unique departure from traditional headwear stores, featuring exposed brick, maple hardwood floors, custom cabinetry and iron cast, floor inlays of the company’s logo and the famed visor sticker found on the New Era 59FIFTY, the company’s signature fitted baseball cap.
Soldius Solar Charger Golf Bags Charge Mobile Phones
New Soldius Golf Bags give golfers the freedom to fully charge their cell phones and Blackberries while playing a round of golf.
Soldius Golf Bags include charging tips compatible with more than 250 mobile phones and Blackberries.
Nike & Apple Launch Nike+iPodGlobal
Nike and Apple are partnering to launch the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with an iPod nano. The new Nike+ Air Zoom Moire is the first footwear designed to talk to an iPod.
With the Nike+ footwear connected to iPod nano, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to the iPod.
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