Creative Online

CREATIVE Sporting Goods Merchandising
June/July, 2008


Sterling Promotions



Sports Authority Offers Ski-Lift Ticketing Kiosks

Sports Authority is using IBM self-service kiosks to provide skiers and snowboarders a faster, easier way to purchase ski-lift tickets. The IBM AnyPlace Kiosks, running Livewire interactive software, installed in Colorado Sports Authority stores, reduce the amount of time ski-lift ticket-shoppers stand in line.

Previously, at resorts, customers would spend as much as 30 minutes waiting in lines. Using the self-service kiosks, shoppers at Sports Authority are now able to pay for and print tickets for up to 14 area resorts in less than a minute.

David Campisi, President, Sports Authority, said, “It has been a tremendously appealing program that our customers have quickly embraced.” Since installing the new kiosks, ticket sales have increased 500 percent over last year.

The self-service ski-lift shopping kiosks were developed by IBM in collaboration with Livewire International, Inc.



Nike and Finish Line Create New Running and Training Retail Experience

NIKE and The Finish Line have opened a new retail experience called Finish Line Ltd., customized to meet the needs of young running and training athletes. The new concept store is located at the Chandler Fashion Center near Phoenix, AZ.

“This new store will serve young athletes who have a passion for running and training,”said Nike Brand President Charlie Denson. “We’re partnering with Finish Line to offer a higher level of service, a deeper connection to the local running community and a strengthened product assortment. It’s part of our strategy to create energy at retail and connect with consumers in our core categories.”



Build-A-Bear Workshop Teams With MLB To Open Build-A-Bear Stadium Stores

Build-A-Bear Workshop has teamed with Major League Baseball Properties to open Build-A-Bear Workshop make-your-own MLB Mascot locations. Build-A-Bear Workshop has opened a new stadium store, Make Your Own Screech by Build-A-Bear Workshop, at the new Nationals Park in Washington D.C. Build-A-Bear Workshop also has store locations in other stadiums across the country: Citizens Bank Park in Philadelphia, Great American Ball Park in Cincinnati, AT&T Park in San Francisco; and Busch Stadium in St. Louis.

“Major League Baseball games are destinations for family entertainment and at Build-A-Bear Workshop it is important for us to be where families go to have fun,” said Maxine Clark, Build-A-Bear Workshop founder. “Our ballpark stores include the same interaction as our mall-based stores and we are excited about continuing to give baseball fans unique ways to show their team spirit each season.”



Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Dr.,Lebanon, TN 37087

This unique display holds 24 drivers, and features strong branding with excellent brand recognition. It is constructed from wood, metal and plastic and the design motif used on the base and header provides an upscale appearance.



Category: Corrugated Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663

This is a Power Wing Display for Kids' Sport Goggles, licensed from Nickelodeon. The display was shipped as a pre-pack with product already in the set up trays. Alpak performed complete fulfillment and distribution for this project into Wal-Mart. This unit was flood-coated one color and included a 4-color process "Pop-up" (attached) Header which utilized a 4-color process pressure sensitive label. This display was used in over 3,000 retail establishments including supermarkets. The average time range from initial contact to final shipment for this corrugated display was (l4) working days. Alpak offers the widest selection of customizable stock corrugated displays in the industry.


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