June/July 1999
NPD reports though that improvement can be expected in 1999, citing the continuation of a strong economy.
Running shoes won 17.1% ($2.4 billion) of retail sales. Basketball shoes captured 16.9% while cross-trainer shoes secured 16.8%. Forty-six percent of all purchases made during 1998 were for women’s shoes. Men’s purchases accounted for 41% of sales at retail, while junior’s represented 10% of the market and infant’s shoes captured 3%.
Thirty-four percent of all athletic footwear dollar purchases during 1998 occurred in sports-related outlets, with athletic footwear stores capturing 21% and general sporting good stores securing 13%. Department stores captured 21% of athletic footwear purchases and company stores generated 8% of the market.
Sara Killeen, Marketing Manager, Nike Golf, said "By partnering with The CHAMP Van, Nike Golf will be able to demonstrate our quality golf footwear and cleats to consumers in a relaxed, face-to-face setting." The CHAMP Van will also conduct product sampling and provide tips on cleat maintenance.
This display was designed for Wilson Sporting Goods’ Tennis Division. It was created as part of an international marketing campaign to introduce a new, state-of-the-art "Hyper Carbon Tennis Racket". Wilson’s campaign communicates with a space theme, as the material of the racket has been used extensively in the aerospace industry, prior to its use in the sporting goods business. The "Galaxy" space image display holds one Hyper Carbon Tennis Racket and incorporates a handy literature pocket. The multi-functional, vacuum-formed design is flexible as it can be mounted on slatwall or used as a freestanding counter unit.
The Atomic Ski USA freestanding ski merchandiser creates a conspicuous presence in ski shops and secures space for presentation of the complete line. The use of natural and high-tech materials combines the outdoor nature of skiing with the technological aspects of the skis.
This display was designed to spotlight Nike’s eyewear and watches. The counter display is compact allowing for the strategic placement either on or immediately adjacent to the cash wrap fixture. The display spotlights the Nike products by removing them from their current location in a generic case displaying competing product. The display can hold as many as 12 watches/6 glasses or as few as 4 watches/2 glasses. Flexibility is achieved through simple-to-use adjustable wire-form support arms.