POP Program Launches ASICS TIGER
The ASICS TIGER Corp., Irvine, CA, has joined forces with The Carlson Group of Portland, OR, to develop an integrated back-to-school p-o-p program launch for the ASICS TIGER running shoe.
The semi-permanent display is designed to promote the running shoe’s IGS technology and overall branding message. The display is constructed from metal, wire, acrylic and styrene with graphics, screen-printed and litho. It is pre-assembled for minimal store set-up. The p-o-p program elements include the IGS display, hanging sign, and tech poster.
Skateboarders Get Internet Access At Vans Skateparks
Vans has introduced Internet kiosks for use by skateboarders, in-line skaters and BMX freestyle riders inside Vans Skateparks nationwide and in Vans stores, allowing users to access the Vans Web site for information on Vans footwear products, dealers, events, contests, skatepark construction and more.
The kiosks, produced and installed by Kiosk Information Systems (KIS), Broomfield, CO, are equipped with touch screen technology for ease of use. KIS President Rick Malone, said, “The sleek design of the KT-110 Stealth kiosk functions as an artistic accessory for Vans. Yet, it also provides users with all the information they need on Vans products and services.”
Vans’ Display Demonstrates Compel Tones Shoe
Vans Shoes retained Concept Designs of Mountain View, CA, to create a display that would demonstrate the color changing ability of its Compel Tones when exposed to daylight.
The display was required to have countertop/slatwall flexibility. It had to accommodate up to 3 Compel Tones shoes, encourage customer interaction and demonstrate the color changing ability using a low wattage UV light source.
The resulting display functioned as an artificial source of daylight by incorporating a black light bulb positioned above the top shoe. A silk-screened brushed aluminum cowling provides strong branding. The multi-colored backer card emphasizes Vans’ playful side and appeals to its target market of teenage girls. It is secured in place by the wire shoe shelf. The oval MDF base supports a brushed aluminum shoe riser. The modulated powdercoated wire shoe shelf features an interchangeable brushed aluminum nameplate, which can be replaced to accommodate future models. Having only one shoe under the light encourages customers to switch them out to see the other shoes change different colors. The light fixture incorporates an on/off switch for the convenience of the retailer.
Sports Authority Runs ‘Be A Sport’ Program
The Sports Authority is sponsoring “Be A Sport,” a free field trip designed to make fitness and sports safety fun for kids in grades K through 8. The event takes place in The Sports Authority’s sports retail environment where kids learn fitness tips such as the importance of being physically fit and how to exercise and play safely.
“We believe that teaching kids to get fit and active is an important lesson in developing a healthy lifestyle” said Jeff Handler, Sr. V.P., Marketing for The Sports Authority.
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