New Era ‘NERV’ Trailer Is Launched
New Era Cap Company, Inc. recently displayed its 2002 line of College World Series baseball caps at the College World Series championship games in Omaha, Nebraska.
New Era’s customized merchandise trailer, dubbed the “Nerv” (New Era Road Vehicle), is a 30-foot mobile merchandising vehicle, which offered a large selection of caps of the teams that participated in the Series as well as the College World Series caps.
“The College World Series is always an exciting event for New Era because of the intense fanfare and tangible excitement surrounding the Series,” said Christopher Koch, President of New Era Cap Company.
Footaction Teams With Urban Marketing To Market Films Via Footaction Stores
Footaction USA is partnering with Urban Marketing Corp. of America to promote select films in Footaction stores throughout the U.S. “The true benefit of this marketing tool is its ability to deliver the studios’ marketing messages to this consumer in a new, engaging, interactive, and trackable way with maximum focused visibility and exposure,”said Carl Washington, UMCA President.
Footaction will incorporate special programming into Footaction Television, its in-store video network, reaching 500,000 viewers each day. Special in-store promotional events are being developed, including celebrity appearances, co-promotions with local radio stations, P.O.P. and product placement for custom movie apparel.
“This relationship enables studios to develop a turnkey direct connection relationship with the hard to reach 12-24 year old males,” said Washington.
Top-Flite XL3000 24 Dozen Floorstand
This unit was designed to create awareness to product improvements while giving the retailer a profitable/refillable unit. The riser is .010 SBS printed offset 4-colors and varnish laminated to Bflute singleface corrugated. The unique shape of the trays carry a theme that helps the brand more recognizable at retail. The durability of the unit allowed the retailer to restock from inventory. The display makes the product high visible from three sides. The display's unique features created a lot of interest from new and current clientel. The Top-Flite XL300 24 Dozen Floorstand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Back to Top
To See previous issues of Creative Sporting Goods Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
