York Fitness Unveils New Merchandising System
The highly competitive, commodity based market of free weight equipment required that York Fitness USA, York, PA, develop a strategy to rise above solely product-focused selling. York’s solution was to develop a patented line of revenue increasing merchandising systems.
As part of this strategy, York selected Dick’s Sporting Goods, one of the world’s leading sporting goods retailers as its partner. “Dick’s innovative and open-minded approach made it absolutely our first choice for this partnership,” said Cisco Adler, York’s VP of Marketing. “Both York and Dick’s believe this program to be the most elaborate and innovative this category has ever seen.”
It took about nine months of close collaboration between York and Dick's to bridge the span from concept to full chain rollout. York began by assessing the revenue per square foot that Dick’s was generating in this particular category.
“We discovered that while Dick’s product presentation was one of the best in the industry, the tools needed to raise this category to the next level did not exist-they just had not been invented,” Adler said. “We set out to change that.”
Through analysis of revenue and the amount of space traditionally required to house this equipment, York developed branded private label merchandising systems specifically designed to dramatically increase the revenue per square foot while improving the product's visibility and presentation.
According to early reports, the impact has been dramatic. Stores which have rolled the program out are already seeing increased sales and have significantly reduced the amount of space required for the category. This is space they can now fill with more inventory to generate more revenue.
Giant Surfboard Display Features Surf Wax Candles
This giant surfboard display promotes a brand new product-Ted Shred’s candles made from surf wax.
The display is constructed from steel tubing and perforated metal.
It is shaped like a surf board to attract attention and convey the unique nature of Ted Shred’s candles. It was shipped to surf retailers who are snapping up both the product and displays.
The display has five shelves to hold a great deal of merchandise in a minimum of floor space. It also provides flexibility for retailers to feature different product assortments. In addition, the display features a colorful header sign.
The surfboard display was produced by Metaline Products, a point-of-purchase display designer and producer located in South Amboy, NJ.
Reebok D’Funkd Window Banner Promotes RBK
Reebok is featuring this D'Funkd Window Banner in select urban specialty stores, to support the launch of its RBK branded retro style basketball apparel.
The retro thematic window banner features vintage NBA team logos to support this exclusive line of products. The D’Funkd logo is prominently placed in the center of the display.
The Reebok D'Funkd Window Banner was designed and produced for Reebok by Rapid Displays, a point-of-purchase display firm based in Chicago, IL and Union City, CA.
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