Creative Online

CREATIVE Sporting Goods Merchandising
August/September, 2005


Virtual Images Unlimited specializes in high quality lenticular printing producing 3-D images that help build your brand and increase sales using the proven attention-grabbing impact of lenticular merchandisers. Applications include point-of-purchase, shelf strips, custom displays and aisle violators. For more information, contact Virtual Images Unlimited, 636 E. Brier Drive, #120 San Bernardino, CA 92408; (Tel) 909-388-1000, (Fax) 909-388-1003 (Web Site) www.3d-images.com.


FILATIVA Pop Up Store Launches New Line

FILATIVA, an active line fusing sports-inspired footwear and apparel with cutting-edge Italian design, recently debuted its Pop Up Store in New York City featuring a futuristic interior. The store was a creative space for inspiration, expression and fashion.

With the 2005 FILATIVA fashion show projected on the back wall and an artistic display case imaginatively bursting with FILATIVA sneakers, curious pedestrians were able to look around, create some art, have a free cup of espresso and listen to the soundscape created by music stylists This Pop Up Store was created by designer Eric Dorfman of Location NYC Inc.


This distinctive, hard selling sign and display was created by Nashville Display to merchandise Mizuno's 9 Spike Baseball shoe and to show the top side and bottom side of the shoe. The unit is constructed from MDF, wire and laser cut metal, consistent with the advance technology of the product described on the laser cut Mizuno sign. The screened symbol provides a strong brand identity. The interchangeable sign clearly communicates the advanced 9 Spike Technology of the shoe. The unit exceeded distribution and sales goals. For more information, contact Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.


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