Sterling Promotions
O'Neill Clothing Flagship Store Opens In Anaheim, CA
La Jolla Group has opened its first O'Neill Clothing flagship store in Anaheim, CA. The 3,350 sq. ft. store displays the O’Neill brand message and features the latest O’Neill clothing, footwear, accessory and wetsuit lines. The store integrates cutting edge technology and uses many unique ecologically friendly materials.
“In designing O'Neill GardenWalk, we took the vision Jack O'Neill had in the 50's when he coined the term ‘surf shop’ by opening his first store in Santa Cruz, and molded it to the 21st century,” said Toby Bost, CEO of the La Jolla Group. “Every aspect of the store from the surf hut, to the wave structure, to the reclaimed wood and fixtures, captures the heritage of the brand and showcases the evolution of more than 50 years of product innovation."
The interior design of the O'Neill GardenWalk store is a product of Verdego Design. The wood wall panels, floor fixtures and frames within the store are made from recycled and reclaimed wood materials. The central area of the store is known as “The Hut,” where the design references the original Surf Shop opened by Jack O'Neill. An eco resin ceiling gives the feeling of being underwater.
“The Wave Wall” feature forms and curls over, giving shoppers the feeling of standing under a peeling wave. The “Wave Wall” is backed by a
large underwater image of a kelp forest supporting the ideals of the Jack O'Neill Sea Odyssey and underwater education programs.
Sports Authority In-store Signage Promotes Armour Performance Trainers
To help Under Armour launch its new Under Armour Performance Trainers at retail, Sports Authority, the nation's largest sporting goods retailer, featured special in-store signage and hosted in-store events and joint promotions with Under Armour.
With in-store signage carrying the tagline, "Stop training in running shoes," the new athletic footwear targets those serious athletes looking for footwear that will help them improve their training regimen for their dedicated sports.
Promotion For Oakley's Sunglasses Supports Armstrong Foundation
Oakley is supporting the Lance Armstrong Foundation through the sale of the company's special-edition LIVESTRONG(TM) eyewear. Twenty dollars from the sale of each LIVESTRONG(TM) sunglasses go to the Lance Armstrong Foundation and its mission to empower people affected by cancer.
“Lance has been part of the Oakley family for decades, and we are honored to assist his efforts in bringing hope to those whose lives are challenged by cancer,” said Colin Baden, president of Oakley.
Oakley will soon be releasing its latest addition to the LIVESTRONG(TM) series of premium sunglass designs, a new version of the company's time-honored M Frame®. A favorite of Lance Armstrong for many years, this eyewear has seen more championships and medals than any other single sport product on Earth. The special edition is designed with the colors of the Lance Armstrong Foundation logo and “LIVESTRONG” is laser etched at the bottom corner of its pure Plutonite® lens. Special point-of-sale signage at retail promotes the endeavor.
Giant Bicycle Debuts Hybrid Bicycle Technology
Giant Bicycle has defined a new form of bicycling with Hybrid Cycling Technology, which fuses human and electric power. Hybrid Cycling Technology is found on the company's new Twist Freedom bicycles. EnergyPak lithium ion battery technology and Giant’s proprietary PedalPlus power sensor are technological highlights.
“Bike enthusiasts and non-riders have been waiting for a solution that makes mobility efficient, fun and doesn’t require a big learning curve,” said Dennis Lane, Product Development Director, Giant Bicycle.
Biodegradable Trance 8 Running Shoe Introduced
Brooks Sports is using BioMoGo, the world's first biodegradable midsole, in the new Trance 8 premium support shoe. Brooks designed BioMoGo to biodegrade 50 times faster than conventional athletic shoe midsoles, making it one of the most significant sustainable technologies to hit the running footwear market.
By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
Back to Top
To See previous issues of Creative Sports Goods click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
