Taylor Made Displays New InerGel Golf Ball Line
Taylor Made’s new line of InerGel golf balls mark the Company’s first introduction into the golf ball market. Unique counter and floor displays were designed to quickly communicate the advantages of InerGel.
Todd Colburn, Marketing Manager, Golf Balls, Taylor Made Golf Co., said, "We needed to quickly create excitement and grab the attention of the dealers and consumers. In addition we needed to explain the unique performance advantages of InerGel."
The floor displays are 19' deep x 21' wide x 61' high and contain five double sided, two piece die-cut assembly product trays. Each side of the tray holds three cartons, for a total of thirty cartons per unit. A 5-color, litho mounted and die-cut header contains mantle samples of the product, while literature pockets are located underneath each side of the header. The curved frosted plastic side panels feature a screen-printed logo.
The counter and floor displays were created by Showtime Enterprises, Lexington, MA.
Sears Runs Jeep Off-Road Sweepstakes
As part of the launch of Jeep bicycles, Sears Roebuck and Co. is conducting the "Jeep Off-Road Adventure!" Sweepstakes. The sweepstakes offers outdoor enthusiasts a chance to win a new 1999 Jeep Wrangler SE, and custom off-road adventure vacations including Jeep mountain bikes and Jeep backpacks.
The Sweepstakes is the culmination of a marketing campaign designed to drive consumers to their local Sears store to experience the new line of Jeep mountain bikes. Consumers have been invited to come to any of the 850 Sears stores nationwide and view the Jeep bicycles when submitting a contest entry form. Awareness of the contest will be generated through point-of-purchase signage in the Sporting Goods Departments of all Sears stores.
Trends In Fitness Participation
Treadmills remain popular, according to a survey of fitness industry specialists conducted by the Sporting Goods Manufacturers Association (SGMA), North Palm Beach, FL. Consumers spent roughly $1.5 billion for home treadmills in 1997, up from roughly $400 million in 1988. Elliptical motion trainers are making the transition successfully from health club popularity to home use. Some 3.9 million Americans used an elliptical motion trainer in 1998, compared to 2.4 million in 1997. Another trend is that home gyms are expected to make significant sales gains over the next several years. There are two reasons for the optimism: the growing recognition, especially by females, of the benefits of strength training, and the ability of manufacturers to produce good gyms at lower prices. Heart-rate monitors and controls are now standard equipment on cardiovascular machines. Semi-recumbent stationary bikes are now widely outselling upright versions.
The fitness movement is going global, greatly benefitting U.S. equipment manufacturers, which supply most equipment used in overseas health clubs.
FootJoy Launches Dry I.C.E. Golf Shoe
FootJoy is launching a new golf shoe line called DryI.C.E. (Interactive Cooling Environment). The line features ComforTempDCC, a dynamic thermal management material from Frisby Technologies, Inc.
P.o.p. displays in pro shops and other outlets incorporate see-and-touch samples of ComforTemp materials that will explain the performance benefits of ComforTemp.
The Greg Norman/Reebok International collateral was designed to enhance the brand’s in-store presence. The "Shark" was printed using a five-color heat transfer on a superior black poly fabric. The collateral complements Greg Norman’s sporty products and reinforces the brand’s identification. For more information on banners and tablecloths, or to receive a pictorial book, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
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