SteriPEN Displays New Portable Water Purifier
SteriPEN® is using this custom in-store display to promote its new line of portable water purifiers. The display showcases the device in the palm of a hand to highlight the portability of the SteriPEN- a characteristic that outdoor enthusiasts appreciate. The display also clearly shows the company logo adjacent to pictures of the device in use to create brand awareness and further reinforce SteriPEN’s capabilities. This display was created for StefiPEN by Metaline - Displays with a Twist®, (www.metalineproducts.com), a South Amboy, NJ-based p.o.p. display firm.
Adventure Eye Kiosk Rents Helmet Cams To Skiers
Adventure Eye Video Systems has introduced this new store display kiosk. The Adventure Eye Video System is a turn key business system allowing tour and resort operators to easily rent wearable cameras to their clients or film them participating in an activity and provide a customized DVD or jump drive with a recording of the experience within minutes of completion.
“The Adventure Eye Video System is a great new revenue generator for specialty tour operators and has broad applications in snow skiing, whitewater, scuba/snorkel, paintball and other action oriented activities,” said James Griffith of Adventure Eye Video Systems. The Adventure Eye Video System can be found at Specialty Sports Ventures select locations in Colorado, Major resort ski schools, on Major Cruise lines, and dive and ski shops.
Minn Kota Displays An Expanded Line of Motors
Minn Kota, a leading supplier of marine motors, is featuring this display in the merchandising program for its line of fresh and salt water trolling motors and accessories. This sturdy, contemporary display system offers a variety of configurations and provides product information at independent marine dealers and mass merchants.
The display design allows for the merchandising and demonstration of the unique product technology. Product information feature panels are positioned at eye level and support the up-sell to higher priced motors, options and accessories. An optional catalog holder is available. A concealed storage space in the base adds convenience for the retailer.
This Minn Kota Display was created by The W/M Display Group, (www.wmdisplay.com), a Chicago, IL-based point-of-purchase display firm.
adidas Launches Real-Time Audible Coaching
Adidas has launched the miCoach training platform, which verbally coaches an individual during a run. The miCoach interactive training platform features: The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as a user exercises and The miCoach Zone - an easy to read color-code LED display on a wristband device.
Panini America Launches Multi-City Tour To Promote NBA Trading Card Game
Panini America, a leading global publisher of sports and entertainment collectables, has launched a new NBA-themed interactive trading card game - Adrenalyn, geared to children ages 6 to 11. The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards to a virtual collector'’s album and play the game online.
Panini will introduce the game through Adrenalyn Nights at NBA games and a multi-city Adrenalyn Tour that will visit retail locations, high-traffic areas, and NBA arenas. An integrated advertising campaign will feature NBA All-Star, Kobe Bryant.
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