N3L Optics Launches New Sport Sunglass Stores
Sport specialty sunglass retailer, N3L Optics, has opened two new interactive retail locations in Chandler, AZ and Broomfield, CO. The innovative new store design features an open flow format and experiential retail technology.
“Arizona and Colorado residents can get ready to experience a unique and personal high-tech shopping experience that will meet the needs of any sports enthusiast,” said Kendra Reichenau, Sr. VP, N3L Optics.
These new N3L Optics stores help consumers try before they buy using revolutionary equipment that simulates real life conditions, including: the Explorer Chamber, an Environmental simulator testing wind, light and UV reaction; the Newton Immersive Touch Display for comparing and selecting products by sport; and the Smart Mirror, a Motion sensor mirror that snaps pictures to share with friends.
Golfsmith Launches ‘Free Golf Month’ Promo.
The economy, weather and several other factors have reduced the number of rounds of golf played by golfers in America in the past year and a half. In an effort to reverse this trend and make golf more affordable than ever, America’s largest golf retailer, Golfsmith, is partnering with more than 70 golf courses from coast to coast to launch "Free Golf Month" in the largest golf game giveaway ever. Some 50,000 rounds of golf are being given away to Golfsmith customers.
“We’re making golf affordable,” said Marty Hanaka, Golfsmith CEO. “With our ‘Free Golf Month’ promotion we’re providing our customers a free pass and access to our network of great courses while setting ourselves apart from the competition.” The promotion provides a free golf game valued at up to $100 with an in-store purchase of $99. Upon the transaction of $99 or more at any of Golfsmith’s stores, consumers will receive a voucher from a local course to play for free.
Sears & Edwin Watts Golf Open ‘Store-Within-A-Store’
Sears Holdings has joined forces with Edwin Watts Golf Shops, one of the world's largest specialty golf retailers, to establish the first U.S. based “store-within-a-store” retail model for the golf industry. Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide.
“This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game,” said John Watson, CEO, Edwin Watts Golf Shops.
Each Edwin Watts Golf Shop housed inside a Sears is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. ft., while offering the familiar layout and shopping experience as the Company’s free-standing golf shops. The shops will be staffed by Edwin Watts Golf associates.
RevHoney Displays New Natural Honey U-Tubes As An Energy Booster
New U-Tubes, by RevHoney, are made with 100 percent real honey and natural fruit flavors. More than just an energy boost, they help promote metabolism, muscle recovery and regulate blood sugar levels.
Originally designed with endurance athletes in mind, such as runners and cyclists, U-Tubes can also enhance energy levels of novice through professional athletes in any sport. The honey is packaged in convenient one-ounce tubes to fit in a pocket, travel pack, purse or gym bag.
Flavors include Blackberry, Raspberry and Strawberry. U-Tubes have 80 calories, 20 grams of carbs and more than 41 amino acids, minerals, enzymes, and vitamins. Point-of-purchase displays are in stores to generate consumer awareness for U-Tubes. The displays may be placed on shelves or counters to generate impulse purchases.
PUMA Launches Sustainability Program
PUMA has introduced a cutting-edge sustainable packaging and distribution system developed by renowned industrial designer Yves Behar, setting new standards within the Sportlifestyle retail industry. The new solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.
bbi Display’s on-water inflatable billboard recently appeared on the world's largest indoor lake for Bombardier at the Toronto Boat Show. bbi’s airtight inflatable billboard system was supplied by Goadwood, Ontario-based Tynk Outdoor, (www.tynkoutdoor.com) the exclusive dealer of bbi products in Ontario. Tynk Outdoor used the optional electric trolling motor on the bbi system allowing the ad to constantly rotate on the water during the boat show. For more information on bbi Display's on-water inflatable billboards, contact bbi Displays, 20713 Rockcraft, Malibu, CA 90265; (Tel) 800-456-1442; (Web site) www.bbidisplays.com
Category: Permanent Displays
Display Producer: Practical Retail Merchandising Inc.
7 Williamsburg Rd., Evanston, IL 60265
Hunter's Specialties is using this Heavy Duty Retail Display using custom made scan-hooks, face outs,. hanging bars and baskets/shelves. The display showcases Hunters apparel and accessories and gives consumers the ability to "one Stop Shop." Four different displays were created to meet the specific needs of different retailers.
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