adidas Displays adiZero Rose 2 Signature Basketball Shoe
adidas is displaying NBA star Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. The unique herringbone and volcanic traction pattern give optimum grip and pay homage to Derrick’s explosive play. The adiZero Rose 2 will launch in home and away colors and roll out in five additional colors exclusively at Foot Locker and Eastbay.
“Derrick is one of the most iconic and explosive athletes, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice,” said Lawrence Norman, adidas Vice President of Global Basketball.
New Balance Opens First North America Experience Store
New Balance has opened its first North American Experience Store in New York City’s Flatiron District celebrating the brand’s past, present and future. The store features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company's domestic manufacturing capabilities.
The store's decor features restored original brick walls and floor-to-ceiling columns and pays homage to the brand's signature grey while introducing modern day technology-based offerings amidst an evolved red and grey color scheme and vibrant product photography. A brand DNA ribbon on the store’s ceiling extends 60 feet from the entrance to the back of the store and takes the consumer through a chronological journey documenting the brand’s history. The store is cross-merchandised to offer head-to-toe brand looks for consumers.
New Balance New York will showcase the company's commitment to domestic manufacturing.
Columbia Omni Heat Display
This Columbia Omni Heat Display was designed to attract attention to the new Columbia Omni Heat line, and to convey that the line boosts heat retention by 20%. The display program featured a wide range of products, from apparel and footwear to equipment and accessories. This Columbia Omni Heat Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
Focus Display Group has introduced Magnetic Floating Displays. These displays attract attention by using magnetic fields to make products appear as if they are floating in air. LED lighting calls additional attention to the displays. The units may be used as a back bar display, enhanced header card or counter display. The display can be designed to feature a wide variety of products. For more information about Magnetic Floating Displays, contact Focus Display Group, 10328 Highlands West Drive, Escondido, CA 92029; (Web site) www.focusdisplay.com
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