Sterling Promotions
The NASCAR Shop Debuts At Charlotte Airport
HMSHost and NASCAR have opened The NASCAR Shop in the atrium of Charlotte Douglas International Airport's Main Terminal, marking the first retail collaboration between HMSHost and NASCAR.
“NASCAR’s sports history began in Charlotte and it is only fitting that Charlotte Douglas International Airport be the first airport to open The NASCAR Shop for our travelers,” said Jerry Orr, Aviation Director, Charlotte Douglas International Airport.
With its brightly colored signage and graphics, the 700 square foot Charlotte Douglas NASCAR store is instantly recognizable to fans. Travelers will find the store features the highest quality and most popular NASCAR licensed merchandise, including special displays of NASCAR's 60th Anniversary items. The NASCAR Shop will offer apparel, collectibles and accessories for men, women and children. A wide selection of gifts and souvenirs will add to the energy and excitement of visiting The NASCAR Shop.
“This partnership with HMSHost will provide the fans traveling through Charlotte an opportunity to bring the excitement of NASCAR home,” said Blake Davidson, Managing Director, Licensed Products, NASCAR. "This store is an important component to our overall retail strategy and
there is no better place to open this first store than right in the heart of NASCAR industry and home of the NASCAR Hall of Fame."
Avia "Performance Running" Display
This display introduced the Performance Running line to the serious athlete and drew attention to the new technologies incorporated into the latest line of professional workout shoes. The display featured a built in high energy Plasma Spark Generator under the "hero" shoe platform and with the aid of a die cut reflective wedge of clear plastic, created the appearance of lightning sparks blasting up into the shoe. The compact 2-sided footprint of the display presents twelve shoes yet easily fits in aisles, corners, against walls and close to check lanes. The Avia "Performance Running Shoe Display” was created by Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340.
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