This sign features a standard TriAd unit which is attached to a pedestal which allows it to stand independently at viewing height. In addition, a spotlight draws extra attention to the moving graphics. The products it is promoting are positioned around it, complementing the unit’s graphics. This configuration may be applied to any size TriAd unit, with sizes from miniature through billboards and even larger. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
The Budweiser NFL Mirrors are 20" x 28", and feature a custom extruded black frame, with screen printed corners, Bud logo, as well as custom litho art in different versions for each of the NFL teams represented. Anheuser Busch commissioned these NFL team mirrors to establish more of a regional connection and brand presence, along with a strong tie to professional sports. In order to keep setup costs down, common elements such as gold corners and the Budweiser logo were screen printed while different offset lithographs were produced and inserted into a mirror washout area for each of the represented NFL teams. Indications are that these mirrors are achieving a high market saturation and placement rate. For more information, contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Trion Industries, Inc. has introduced playful new Sign Clip Stands which may be placed anywhere in an instant. The Stands feature easy-to-use sign clips and are available in 3 1/3", 5" and 7" heights in three different styles. They hold any thickness paper or card stock, as well as plastic label holders as shown. Standard finish is galvanized metal but are also available in Color-Per® epoxy powder coat in a rainbow of colors. For more information or samples, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702-6997.
The Vera Wang Outpost was designed to establish brand recognition and reinforce the luxury and style of Vera Wang for the launch of her first fragrance collection. The collateral program includes custom banner stands, banners, diptych and overlay, all communicating the romance and passion of the Vera Wang fragrance story. For more information, contact The Royal Promotional Group, 119 West 57th Street, New York, New York 10019.
Pinquist Tool and Die Co., Inc. offers a very economical poster stand. The sign stand fits standard 22" x 28" signs and has a 6-foot height. The finish is a high quality matte black powder coating. The sleek and stylish solid steel construction will complement any sign. The stand is versatile and breaks down into three pieces for easy shipping. Manufactured in the USA. For more information, contact Pinquist Tool and Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.
Merchandising Inventives, Inc. has introduced the Ceiling Tract Banner Hanger, a new patent pending banner hanger specifically designed for thicker substrates like sintra and foam boards. With the large amount of inkjet printers that can print digital graphics, there is a greater need for banner hangers to hang these thicker materials from the ceiling, wall or shelf fixtures. The countered shaped banner hanger accepts signage sized from. 010" to .375" in thickness. It is made out of rigid PVC in two standard colors, white and metallic gray. The Ceiling Track banner hanger is available with two clips that attaches the banner hanger flush to the ceiling grid; or a hanging clip which allows the hanger to hang down from the ceiling with the use of ceiling hardware and signage connectors. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
Marketing Impact Limited offers the Universal Shelf Sign, a multi-use signholder which holds signs approximately 2" x 6". The signholder functions self standing, mounted to a price channel, mounted to a rack or bin, mounted under an end-cap. This system was developed for a national drug chain. The objective was for a single piece that could be used in as many applications as possible. The results include a cost savings of 72% and replacement of eight separate signholder accessories with this one which accomplished what the others all did combined. For more information, contact Marketing Impact Limited, 55 Administration Road, Unit 7, Concord, Ontario, Canada L4K 4G9.
DJ Graphics offers this colorful banner which was part of a promotional campaign for Borghese for its Cura-C Treatment. The banner uses Transcendence™ a technology which features vivid color that attracts the shopper's attention. For more information, contact DJ Graphics, 127 South Broadway, Nyack NY 10960.
Pepsi-Doritos featured a cross promotion using this ceiling sign, called a Ceiling Breakthrough. The Ceiling Breakthrough achieved placement in difficult to obtain space in c-stores. The sign may be viewed from either side to reinforce the break-through idea. The piece was popular with retailers because it promoted two leading brands and helped to drive sales. For more information, contact Proprint Services Inc. 5621 Finch Avenue East, Ste. 5, Toronto, Ontario Canada M1B 2T9.
Light Insertion Technology utilizes specially designed LEDs to internally illuminate signs. This technology recently received UL approval. Delaney Industries is an LED lighting and P.O.P. sign and display company with complete on site design and fabrication for signs and components for this technology. For more information, contact Delaney Industries, 9198-B Ridge Road, Newcastle, CA 95638.
Testrite Instrument Co., Inc. offers Mercury Banner Stands which provide instant setup and takedown in seconds. The stand is durable and rigid and offers high attention and impact. It is easy to use and transport. It accepts interchangeable graphics and holds graphics up to 8' high. Single and double-sided models are available providing clean edge-to-edge display. For more information, contact Testrite Instrument Co., Inc., 135 Monroe St., Newark NJ 07105.
This two-sided, 3' x 81/2' banner was created for Disney. Pixar to promote the release of their Monsters, Inc. DVD and Video. The large, eye-catching graphic is hung from the ceiling in video stores and is designed to attract attention. The banner has the same bilingual, 4-color process image screen-printed on both sides to ensure maximum exposure throughout the store. It is produced with a flexible material that may be rolled and re-rolled without image degradation to allow for easy packaging and simple installation. The graphic was trimmed to bleed on all four sides with grommets along the top for easy fastening on a array of ceiling structures. For more information, contact Banners Plus, 1245 Reid Street, Richmond Hill, Ontario Canada L4B 1G4.
These innovative sign holders allow users to create a wide variety of signs that deliver detailed information at the point-of-sale. Attaching to slatwalls, peg hooks, and all types of shelves, the system permits the use of one, two or three pockets, which translates to up to six sides of sales information. Pocket sizes range from 3.5"x2" to 40"x3" in various configurations. These flip systems sign holders were created by Vidpro International and are available from SalesEdge Displays, the new display division of Vidpro International, which offers both pre-designed and custom signs and displays. SalesEdge Displays, 1624 W. Crosby Road, Suite 124, Carrollton, Texas 75006.
Pepsi wanted to capitalize on its relationship with slugger Sammy Sosa, and his statute in his home country, the Dominican Republic. Pepsi used a patented Matrix photo towel from 3 Strikes as a functional, eye-catching point-of-sale banner. The banners highlighted a special promotion offering collectible T-shirts packed into randomly seeded Pepsi bottles in vending machines. After the promotion, the photo towel banners were popular premiums for the retail channel, which is dominated by smaller stores and bodegas. These Matrix Display System photo towel banners are available from 3 Strikes Activation, 25 Crescent Street, Stamford, CT 06906.
Penguin North America offers a Versatile Graphic Display stand, constructed from lightweight yet durable carbon fiber tensioning rods, which makes display assembly easy. Two or more displays may be connected together to make a light weight, almost seamless backdrop. A 10' display weighs only 27 lbs. Literature and/or product shelves may be added to many of these banner stands. For more information, contact Penguin, North America, 2101 Oxford Street East, London, Ontario, Canada N5V 2Z7.
Jiffy Lube needed an exterior merchandising solution to advertise additional maintenance services to customers as they approached the service bay entrance. The challenge was to design a hardware system that extended out from the wall and displayed a banner at an angle to the drive through traffic. Dinaco's 45-Degree Wall Sign System was one of many items developed specifically for this challenge. The banner is displayed between top and bottom poles that are affixed to an adjustable arm that pivots. The arm is attached to brackets that can be mounted to masonry, wood or sheet metal. The 45-Degree Wall Sign System was created by Dinaco, Inc., 11275 S. Sam Houston Parkway W. Suite 300, Houston, TX 77031.
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