These Edge-Lit Signs created for some of the leading national advertisers, such as Miller, Minolta, Majestic, etc., were designed to feature the brand prominently at the desired point of sale/promotional location. This signage provides high visibility, long-life expectancy, low voltage safety, durability, and at an economical price point. Through the utilization of low voltage components, eye-catching silk screened graphics and a uniquely shaped and beveled edge, each marketer was able to effectively portray their brand identity at POS. Cost effective components reduced the overall price point of the sign. For more information contact Displayonix Corporation, 251 Route 59, Spring Valley, New York, NY 10977.
This circular backlit display for Imperial Beer features an elevated simulated neon "halo". This program introduced Costa Rica’s top-selling beer into the U.S. market. The test market chosen was Atlanta, GA. The success of this campaign has encouraged potential expansion into other U.S. markets. For more information on backlit signs, contact Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
The Greg Norman/Reebok International collateral was designed to enhance the brand’s in-store presence. The “Shark” was printed using a five-color heat transfer on a superior black poly fabric. The collateral complements Greg Norman’s sporty products and reinforces the brand’s identification. For more information on banners and tablecloths, or to receive a pictorial book, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019
This Icehouse Fish 3-D Wall Sign was designed to provide visibility in the marketplace as well as to support the Icehouse sports image. The large fish mounted on a board identifies the Icehouse brand and has strong visual appeal with which sportsmen can identify. The Large Mouth Bass is fully round and is molded in rigid polyurethane foam. The pattern from which the tooling is developed is carved from a block of wood and a two-part mold is used to achieve the fully round dimensional detail of the fish. The fish was decorated with painting of two colors, spray mark painting one color, spray and wipe staining one color, air brushing two colors and clear coating. The dimensional barn board background is molded in rigid polyurethane foam. The Icehouse Fish 3-D Wall Sign dominates any on-premise location in which it is used. For more information, contact MoldRite Products Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186-1016.
This fiber optic sign for Fender Strings offers brightness and implied motion, enhancing brand identity and memory retention. Using signs as a form of dealer incentive is a widely used merchandising tool. Fender uses fiber optics because its dealers like the displays. Halogen lamps used in the sign, need changing only every 5,000 hours, making this a low maintenance permanent display. For more information in fiber optic signs, contact Fiberoptic Lighting, Inc., 950 SE "M" Street, Grant Pass, Oregon 97526.
These colorful banners are displayed on stock banner stands which are available for immediate delivery. The stands can accommodate banners as well as posters. The display is economically priced and offers ease of assembly. Other floor and counter stands for signs and banners are also available. For more information, contact Pinquist Tool & Die Co., Inc., 63 Mesorole Avenue, Brooklyn, NY 11222.
Pepsi’s summer promotion tied into the blockbuster Star Wars film, “The Phantom Menace”and featured this 3-D sign. The sign brought the appeal and glamour of the Star Wars characters into the retail store. The sign is pre-printed vacuum formed styrene with the characters in dimension with real textures. Two signs were mounted back to back with a hole on the top for ease of hanging from the ceiling. The texture and dimension was achieved through careful sculpting and precise vacuum forming of the pre-printed styrene sheets. The signs were featured in C & G stores. For more information, contact Art Merchandising, 601 West 26th Street, New York, NY 10001.
This Yuengling Antique Mirror was designed to reinforce Yuengling’s status as “America’s Oldest Brewery” as well as to increase brand recognition and market presence in up-scale, high volume “keystone” markets. This attractive incentive mirror could be dominating at the point of purchase while remaining practical as a dealer loader, and the original units received near 100% placement almost immediately, prompting an expansion of the program. The basic design for the mirror is based on a hand painted, custom gilded and etched antique mirror presented to the brewery in the late 1800’s. To highlight the history of the brewery, the look and feel of the original mirror was reproduced with an update message, “America’s Oldest Brewery.” For more information, contact Heritage Frame & Glass Creations, 344 Industrial Drive, Nesquehoning, PA 18240.
This eye-catching mobile sign is produced from a mobile kit which features a simple and inexpensive fastener which turns P.O.P. messages into attractive signs. The kit ships compactly and assembles quickly on-site without tools. Wire arms slide through the fastener for perfect balance. Each mobile center comes with four protective wire endcaps for each arm which also act as fastening points for each printed message. Plain, barbed or beaded string may be used to suspend a message. Part kits, or bulk fasteners are also available. For more information on mobile sign kits, contact POPCO, Inc., 3361 Republic Avenue, Suite 100, Minneapolis, MN 55426.
The use of banners is becoming more widespread both for point of purchase and for special events, such as the World Financial Center Arts and Events Program in New York City, The World financial center wanted to enhance the quality of life in the city and the surrounding community through various cultural events and activities. These banners, adjacent to the west side highway, announced the activities to hundreds of thousands of passers by, in a big way. The program has been a hugh success and the Festival of Light and Sound had standing room only. The 10’ x 15’ digital dye sublimation banner was designed by Doyle Partners, N.Y.C. and produced by Ace Banner & Flag Company, 107 West 27th Street, New York, NY 10001.
A wide variety of banner stands in tabletop, standard and jumbo models are offered to accommodate banners from 24" to 118" in height. Two-sided support models offer added stability, offering customers such larger widths and heights from 36" to 96". These banner stands are offered at low cost and are being utilized by some of the major users of banner stands. For more information, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, NJ, 07105-1794.
TJ’s Pizza Sunspot sign offers brilliant colors and flexibility. The power of neon plus flexibility of graphics equals Sunspots, a cost effective, light, powerful new approach to signage. Just plug it in! Sunspots requires no service, uses one simple fluorescent bulb, which is magnified by the unique light multiplier design. For more information on Sunspots Illuminated Signs, write to International Patterns, 50 Inez Drive, Bay Shore, NY 11706.
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