Display Technologies recently introduced SunSpots, custom designed lightboxes to help build brand awareness. This McDonald's McFlurry™ SunSpot was designed to generate impulse sales and remind consumers about the restaurant chain's ice cream and candy treat. Hundreds of units have been distributed nationwide. These specialty lightboxes were designed as a neon replacement and the patented unit is an ideal window sign that does not fade in direct sunlight and offers an eyecatching way to capture consumer attention. The unit is available in standard 12" x 24" or 16" x 6" configurations and can also be produced to client size specifications for relatively small quantities. The SunSpot can be mounted to the ceiling, wall or desk and makes an instant impression. For more information, contact Display Technologies, 111-04th Avenue, Collage Point, NY 11356.
This chalk board sign is used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It is designed to enhance the establishments' ambiance while providing a convenient and attractive place to advertise in-house specials and featured items. Combining these two roles helps to insure prominent placement and build strong identity. The wooden signs was designed with a weathered look to resemble the top of an old packaging crate bearing the sales message “Hecho en Mexico” which reinforces Tecate's authentic Mexican origins. The graphics are screen printed on distressed wood. For more information, contact Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Panorama™ Convex-faced backlit displays may be used for retail, showroom and trade show display. Its convex faces, combined with brilliant and even illumination, attract attention even from wide angles and add excitement to dramatic graphic presentations. These backlit displays are available as a wall mount single-faced model, a double-faced model for suspending or placing on counters, or as a double-faced independent floor-mount model. Side sections snap open for graphic insertion and changes. For more information, contact Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
The Icehouse Neon Spectacular Sign was designed to replicate huge 20' x 60' Outdoor billboards placed in North Carolina. The sign supports the Icehouse image and heritage on a regional program for the Southeast, an important area for the brand's growth. The Icehouse logo and Plank Road Brewery are strong visuals, and the Brand wanted to see this in all their POS - litho, permanent and neon, including the tie-in with the regional billboard placement. Materials included molded rigid polyurethane foam background letters and house, vacuum formed ABS housing back, core and coil transformer, 9mm neon tubing, black powder coated custom fabricated metal frame support. For more information, contact MoldRite Products, Inc., N29W22870 Marjean Lane, Waukesha, WI 53186-1016.
This Glen Ellen Banner measures 2' x 5' and is a dye-sublimation heat transfer onto Poly-Poplin. It features hot knife edges with pockets sewn top and bottom. In addition to banners, the company offers tablecloths and textile collateral. Images are imprinted via digital output, screen-print or offset printing using dye-sublimation technology. For more information, contact Visual Textile Resource, 522 East 22nd Street, Patterson, NJ 07514.
SlimVision is a new product from Palmer Promotional Products. This illuminated sign was constructed using SlimVision technology which provides an ultra slim appearance on both single and double sided signs using an aluminum housing, without hinges or other visible ports of graphic entry. This is combined with screen printed acrylic panels to create an exciting retail signage system. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080.
Optimum Nutrition wanted different signs created for two of its product categories and one sign for its corporate identity. These were to be displayed from either their customer's ceiling systems or as a litho pole display. The signage system had to be user friendly and with set-up instructions. Merchandising Inventives, Inc., recommended its three-sided Triarama® mobile kit. This allowed them to market two product categories and its corporate identity on a mobile sign system from either the floor with a litho pole display or from the ceiling with its Hook & Cord™. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, Illinois 60085.
The Paul Smith Banner Program was designed to create a strong brand presence. The program was designed to establish brand recognition for the launch of Paul Smith’s new fragrances for women and men. The banner was printed on smooth vinyl for a modern look. For more information, contact the Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
This Corona 12 Pack Paradise Sign was designed to effectively integrate the sun, fun in paradise imagery with the brand logo. The design focuses on the message and combines three dimensional screen printing, deep distortion vacuum forming with injection molded bottles to pop the artistic imagery from a realistic full size 12 pack carton and bottle. The three dimensional visual provides attention and connection of brand imagery with the logo at inside wall locations at on and off premise accounts. The sign helped achieve a 14% sales increase in sales of the brand this past year. For more information, contact KCS Industries, A Division of Array Marketing, 340 Maple Avenue, Hartland, Wisconsin 53029.
Pepsi-Cola saw the spirit of patriotism that has been sweeping the country since September 11. They created a series of banners which were made available to bottlers and national accounts people for distribution to their retail outlets. The Pepsi patriotic banners are 2' by 5' using premium 10 oz. Outdoor material. They are sewn and grommeted for long life. The banners feature the slogan, “United We Stand” and carry only a small Pepsi logo. The banners were designed and produced within a very short time period. For more information, contact International Patterns, 50 Inez Drive, Bay Shore, NY 11706.
An extensive line of economically priced Vacuum Formed Light Boxes are available from Dynamic Displays. There are twelve stock sizes including a new 18" round unit with more on the way. All units come complete with a clear and white acrylic face panel, fluorescent lighting, chain hanging kit and a 7 foot power cord with an inline on/off switch. Each unit offers easy graphic insertion or replacement via thumb screws which are supplied attached to the extruded aluminum frame portion of the unit. Back-lighting of inject prints, display transparencies, Duratrans, Gerber edge prints and any other product that need brilliant back-lit illumination, may be used. For more information, contact Dynamic Displays, 1149 N. Azuma Canyon Road, West Covina, CA 91790.
This sign for the British Columbia Lottery Corporation offered a high profile look to introduce a new lottery game. Spring rolled numbers enable the retailer to easily change the number s daily. The unit could be converted from a hanging sign to a counter top unit. The sign complemented radio and TV announcements on super jackpots. It provided an excellent impulse display and is usually requested by all lottery outlets. For more information, contact CDA Industries Inc. 1055 Squires Beach Road, Pickering, Ontario L1W 4A6 Canada.
3D Flexible Banners has been introduced by Albert Screenprint Inc. This patented process brings a new concept to the field. The 3D System allows logos, graphics and illustrations to be raised on poly banners. For more information on 3D Flexible Banners, contact Albert Screenprints Inc., 3704 Summit Road, P.O. Box 1041, Norton, OH 44203.
This Colorful banner is part of a campaign by Borghese for its Cura-C Treatment. The banner uses Transcendence™ technology from DJ Graphics featuring vivid color that attract the shopper's attention. For more information, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Pinquist Tool & Die Company offers a complete line of stock banner stands which are available for immediate delivery. The stands, which come in a variety of sizes, can accommodate banners as well as posters. The stands are economically priced and are easily assembled. The company also offers a wide range of stock tooling and custom parts. For more information, contact Pinquist Direct, 63 Meserole Avenue, Brooklyn, NY 11222.
Screen Printed Banners are offered by PAC Bannerworks with large quantities available at low unit prices. Screen printing is the most cost-effective method of producing large quantities of banners. A selection of materials is available including 8 mil polyethylene, 10 oz. vinyl or 13 oz. saturn vinyl. Four-color process or flat colors can be printed one-sided or two-sided. Banners feature double stitching for durability, plus ropes and grommets for hanging. UPS on-line shipping is available for all locations. For more information, contact PAC BannerWorks, 3622 Home Street, Mishawaka, IN 46545.
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