New Cherry 7UP Antioxidant Supported With P.O.P.
The 7UP brand has introduced Cherry 7UP Antioxidant. The pink-hued beverage combines a hint of cherry flavor and the bonus of antioxidant Vitamin E. “Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for,” said Ian Norton, Brand Manager for 7UP. “People want beverages that taste great and provide a fun way to get benefits. And that's exactly what Cherry 7UP Antioxidant delivers."
The new Cherry 7UP Antioxidant includes 10% of the recommended daily intake of Vitamin E per eight ounce serving.
Cherry 7UP Antioxidant is available now in both regular and diet versions. The launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign.
Diet Coke Promotes Women's Heart Health
Diet Coke has tapped Heidi Klum as its heart health ambassador in support of The Heart Truth campaign, a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease. Diet Coke conducted a print, TV and p.o.p campaign featuring Heidi Klum.
Klum created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol, encrusted in rubies and diamonds. Consumers are invited to win a limited-edition version of the charm by entering the Red Dress Charm Sweepstakes. Diet Coke will be taking The Heart Truth message directly to women with The Heart Truth Road Show - a traveling exhibit about Heart Health.
“Diet Coke is committed to spreading the message about good heart health," said Caren Pasquale Seckler, Group Director, Low-Calorie Colas, Coca-Cola.
Design-A-Tee Presented By Hanes Store Opens At Disney
Hanesbrands has opened Disney Design-a-Tee presented by Hanes, an innovative next-generation store for apparel souvenirs at the Walt Disney World Resort in Orlando, FL.
The first-of-its-kind interactive T-shirt design and printing store enables Disney guests to enhance their magical Disney experience with a personalized custom-designed Hanes T-shirt printed while they wait that is as easy to buy as souvenir apparel off the rack.
Guests at Disney Design-a-Tee presented by Hanes use touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing from multiple colors, picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors. The design possibilities are infinite, and the shirts are printed on site while guests wait using premium environmentally friendly water-based ink.
“At the Design-a-Tee store, visitors can dream it, design it and watch their custom Hanes T-shirts being made,” said Sidney Falken, Senior Vice President of the Hanes brand. “The store combines all the magic of Disney and Hanes to create immediate one-of-a-kind keepsakes and souvenirs of their visit to Walt Disney World.”
Disney Design A Tee presented by Hanes is one of several critical brand investments for Hanes as part of a 10-year strategic marketing alliance with Disney.
TempurPedic In-Store Gallery Conveys Premium Image
TempurPedic is using a ‘Gallery’ design to convey a premium image.
The Gallery’s elegant and modern aesthetics engage the consumer, inviting them into the gallery space to lie down and test 'feel' the product. The privacy screen on the 2 sides of the gallery island gives the consumer a secluded and comfortable environment to engage and enjoy the emotional bond that TempurPedic desires with their product. The modular design allows the retailer to refresh their retail space with ease when completing new floor-sets. The accompanying hanging graphic sets are designed for flexibility-store windows, ceiling placement, wall placement, while working with all ceiling heights.
The TempurPedic Gallery System was produced by Innomark Communications, a Fairfield, OH-based display firm.
Hershey Features Premium Chocolate Display Environment
Hershey Chocolate wanted to develop a display that would convey a premium image without overpowering the chocolate section.
This fixtures’ metal scrolls, arc and frame are all powder coated in a textured black with a rich wood tone front in a deep mahogany to complete the feeling of a warm and inviting environment. The back drop graphic captures the colors and rich confections. The front hanging graphic is completed in a swirling die-cut shape with printed piece and hardware details.
The display provides rich textures and colors to drive the need to “have chocolate.” Shoppers are drawn to the section with the arc that rests high above the aisle, and the graphic tastefully features “Gifts & Fine Chocolates” and confections.
The chocolates are arranged in an inviting set and convey a sense of quality and organization. This display acts as an anchor for the entire category.
This display was produced for Kroger grocery stores by Display Boys, a Santa Ana, CA-headquartered display firm.
Smirnoff Basewrap Customized For Local Promos
Smirnoff recently featured this customized basewrap at the point-of-purchase to support several localized promotions.
This particular Basewrap was digitally printed in a small batch at a length of fifty feet and two feet high. These rolls were used in liquor stores and bodegas in the New York City borough of Brooklyn. Other quantities and graphics were manufactured for the other boroughs.
The basewrap had a high quality look with no corrugate lines.
The basewrap for the promotion was created by PROPRINT Services Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Iz3D Displays First 3D Monitor For Gamers
iZ3D Inc., the San Diego-based developer of advanced stereoscopic 3D visualization systems, has introduced its 3D monitor for video gamers to brick and mortar retail stores. iZ3D’s gaming display products are now being offered nationwide in Fry’s Electronics and Micro Center stores.
“The move to retail is another milestone in our pursuit of bringing 3D to the home market,” said Thomas Striegler, CEO of iZ3D.
Since consumers lack experience with this new technology, seeing it proves a critical part of the purchasing decision.
Gap And Pantone T-Shop Opens On NYC’s Fifth Ave.
Gap and Pantone, the worldwide color authority, recently opened a color-filled t-shirt shop in Gap’s rotating concept venue adjacent to its flagship store at 54th and 5th Ave. The shop featured a full palette of Gap tees from Gap’s spring collection in true PANTONE® Colors.
“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, Exec. V.P., Design for Gap Adult and gapbody.
The shop also featured a display of PANTONE UNIVERSE™ items, including color-themed stationery, office supplies, books and accessories.
Lisa Herbert, Exec. V.P., Pantone, said, “During this time of economic uncertainty , we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”
El Jimador Displays ‘100% Agave’ Tequila
Brown-Forman’s el Jimador Tequila brand is introducing a 100% blue agave tequila product in the U.S. supported with an integrated marketing campaign, themed, “100% Agave, 100% Real.”
“el Jimador is quickly becoming the tequila of choice for U.S. consumers looking for a high quality, authentic tequila at an accessible price,” said John Hayes, Sr. Vice President, Managing Director, Tequilas.
The campaign was created by AOR Draftfcb Chicago, in conjunction with the Draftfcb Mexico City. el Jimador’s authenticity is brought to life through a visual of a Mexican wood carving (created by artist, Claudio Limon, in Guadalajara, the region of Mexico where el Jimador is made). The campaign will include TV, print, out-of-home, and POS.
Spartan P.O.S. Promotes Natural Chicken Brand
For those looking for a healthier chicken product this year, Family Fare, Felpausch and Glen’s supermarkets introduced Spartan Brand All Natural Chicken. The 100% Natural Spartan Brand Chicken is free of hormones and artificial ingredients and minimally processed. It also is economically priced, proving to offer great protein value.
“We know that cost impacts customers’ protein purchasing decisions, and chicken continues to be one of the most economical choices for their protein dollar,” said Alan Hartline, Executive Vice President Merchandising, Spartan Stores. “What makes Spartan brand so attractive is not only its value, but it is 100% all natural, and free of hormones and artificial ingredients. We are very excited to be able to offer this product line through our retail banners and many of our independent retailers.”
Stop & Shop Supermarket Unveils 'Healthy Ideas'
Stop & Shop Supermarket has launched Healthy Ideas, a new on-shelf symbol to help customers easily identify healthy foods. The Healthy Ideas symbol, which can be found on-shelves in 377 Stop & Shop stores, identifies foods based on the USDA’s definition of ‘healthy.’
Carolyn O'Neil, M.S., R.D., who is partnering with Stop & Shop to educate customers about Healthy Ideas, said, “By helping customers simply select foods that are healthy, Stop & Shop can position itself to be a much needed resource in a marketplace cluttered with information about healthy eating.”
Stop & Shop has placed the Healthy Ideas symbol on more than 3,000 items and shelf tags throughout its stores. The new symbol identifies foods that have less fat, saturated fat, cholesterol and sodium.
WD Promotes Industry's First 2 TB Hard Drives
WD has introduced the first 2 terabyte (TB) hard drive, the world’s highest capacity drive and the latest addition to WD’s environmentally friendly WD Caviar Green hard drive family.
“Saving power without sacrificing storage capacity is what consumers want, and what many businesses are requiring today,” said Jim Morris, WD Sr. V.P. The WD Caviar Green 2 TB is on display at select resellers and distributors.
Office Depot Displays ‘At The Speed Of Smart’
Office Depot, the Official Office Products Partner of NASCAR and sponsor of Tony Stewart and the No. 14 Office Depot/Old Spice Chevy Impala SS, has launched the “At The Speed of Smart” sweepstakes. Stewart will accompany one lucky fan on a $14,000 shopping spree at an Office Depot store. The winner will also receive a special ride-a-long experience with Stewart.
Point-of-sale signage promotes the sweepstakes.
Harley-Davidson Launches V-Rod Muscle Campaign With Marisa Miller
To emphasize the non-traditional pairing of sophisticated style and brute strength, Harley-Davidson chose to launch the new 2009 V-Rod Muscle in a distinctly non-traditional way-by teaming up with American Supermodel Marisa Miller in an innovative marketing campaign to introduce the latest addition to Harley-Davidson’s high-performance line of V-Rod motorcycles.
“The V-Rod Muscle stands out in a crowd of copies and generic motorcycle profiles,” said Mark-Hans Richer, Chief Marketing Officer for Harley-Davidson.
Harley-Davidson chose a non-traditional marketing campaign for the V-Rod Muscle including point-of-purchase standees and banners showing Miller stretched atop a sleek, black V-Rod Muscle. In lifestyle magazines, ads will make use of a new technology called SnapTell, which provides access to exclusive content upon photographing the ad with a mobile phone.
Barbie Celebrates Five Decades With Special Retail Displays
Celebrating 50 years in 2009, Barbie® will host its biggest worldwide celebration of the brand ever. Partners include Mercedes-Benz Fashion Week, Jonathan Adler, Bloomingdale's, and Stila.
A month-long Barbie celebration at Bloomingdale’s, will include traffic-stopping store windows and an unprecedented in-store display of 120 historic Barbie® dolls, and a 242-sq. ft., in-store Barbie™ boutique featuring Barbie™-branded apparel, accessories and dolls.
Barbie has named Stila, the cosmetics company as its Official Prestige Makeup Partner for 2009, with products available at Sephora stores.
Barbie is partnering with Dylan’s Candy Bar to create a sassy all girl candy line, including novelty candy such as a shoebox of “The Perfect Pair of Chocolate Heels.”
EcoTek Lighting has introduced Eco-friendly, energy efficient and cost-effective light boxes using Direct LED Backlighting (DLB) illumination. The innovative LED backlighting design ensures brighter, more evenly distributed illumination across the graphics display area, and the all-welded construction of the extruded aluminum frame ensures premium product durability. Using LED illumination allows EcoTek to develop smaller footprint light boxes that are shallower in depth and weight. For more information, contact EcoTek lighting, Inc. 26845 Vista Terrace, Lake Forest, CA 92630 Tel. 949-261-5483 x216. (Web) www.EcoTekLighting.com
Orizon Ingenuity has introduced the InteliSource™ Touch Screen for touch activated POP marketing. The InteliSource™ is easy to use with no computer, programming, or CD-ROM needed. Videos are stored on rewriteable coded media cards. The InteliSource Touch Screen can be placed without the loss of floor or shelf space. For more information, contact Orizon Ingenuity, 500 N. Commercial St., Neenah, WI 54956; (Tel) 920-969-0556. (Web) www.orizoningenuity.com
ap graphics
Testrite Visual Products has introduced Creo, an innovative visual merchandising exhibit system featuring Tool Free Assembly, Modularity and a Heavy-load capability. Designed and engineered in Italy, Testrite™ has an exclusive license to manufacture Creo in North America. Creo does not have a lot of components,but is able to be configured in a remarkably large number of ways. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240. (Web) www.testrite.com
Micro Industries has unveiled the Touch&Go Messenger 65P, an all-in-one computer with touch screen that is big enough to display a life-sized, full high-definition image of a baby giraffe. A Messenger 65P couples Sharp's largest commercial LCD with the Intel Core 2 Duo processor. The Messenger 65P can be hung from a ceiling or a wall or positioned on a countertop. It is 64.6" high by 37.6" wide by 7.4" deep. For more information. (Web) www.microind.com
Outwater Plastics
Trion Industries offers Ditto(TM) Pick Card Holders, which provide a convenient tool for displaying pick cards for items that cannot be merchandised directly off the shelf, are a high risk for theft, or are oversized for the retail environment. The Card Holders are available in two styles outfitted with 1/2" adhesive tape and two optional-use pushbuttons. For more information, contact Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel.) 800-444-4665; (Fax) 570-824-0802. (Web) www.triononline.com
Almost 50,000 visitors explored the World Travel Market, an annual event at London’s ExCel Centre. Among the standout exhibitions was a colossal booth designed by Madrid-based design firm Equipo 63. Milos Structural Systems, Ashland, VA, (www.milosamerica.com), provided the truss for the design, which included a (39.4' x 39.4') square “crown” above the exhibit area and two 32.8' diameter circular trusses used to support a series of projection screens. This created a 360 degree internal panorama that dazzled visitors with breathtaking scenery provided by exhibitor Islas Canarias (the Canary Islands). Milos M290V QuickTruss was used due to its great spanning and weight loading capabilities. Milos integrated horizontal trussing with custom 4-way corners, on which projectors were rigged. QuickTruss' unique conical connection system allowed for quick assembly. The truss will be reused for future events.
The new “Value Line” lightbox from DSA Phototech combines high quality, all aluminum construction and aggressively low price points. The new Value Line lightbox is available in both a silver and black anodized finish with 9 standard sizes up to 48" x 96". The Value Line lightbox is also available in custom sizes and finishes. Backlit graphic change outs are quick and easy. For more information, contact DSA Phototech, 16961 Central Ave., Carson, CA 90746; (Tel.) 800-327-3723. (Web) www.lightboxes.com
Outwater offers Standoffs, for highlighting signage for displays and exhibits. The Standoffs are available in a wide array of different finishes, including polished chrome, matte chrome, brushed brass, black nickel, brushed stainless steel and polished stainless steel. The Standoffs are offered in a selection of different styles, diameters and lengths, ranging from 1/2” to 4”. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750. (Web Site) www.www.outwater.com
Enhance A Colour, Danbury, CT, has announced it has created the only l6 foot wide seamless dye sublimated printing process in the United States. Previously, only solvent processes could produce l6 foot wide fabric. Enhance invested 22 months in the research and development, testing new processes and improving equipment for fabrics and carpet. Enhance is offering seven fabrics and one type of promotional carpet. The fabrics are all fire retardant and can be machine-washed and dried. For more information, contact Enhance a Colour, 43 Beaver Brook Road, Danbury, CT 06810; (Tel.) 203-748-5111. (Web Site) www.eacgs.com
The Marketplace Station Introduced At Whole Foods Market
Planet-Tek Systems has launched The Marketplace Station series of digital signage stations at Whole Foods Market stores in Canada.
“Our partnership with Whole Foods will see us providing digital stations to reach thousands of consumers each week while they shop” said George Andreoglou, President of Planet-Tek Systems. “The Marketplace Station communicates with consumers from the moment they enter the store with ‘The Welcome Station’ and continues to be part of their in-store shopping experience from department to department with stations such as ‘The Produce Station’ and ‘The Ecological Station.’
Stations will showcase a mix of vendor-promotional segments and editorial segments focusing on nutrition, fitness, leisure and the environment. Each station allows for remote management and scheduling.
Peter Hilge, GM, Ontario division of Whole Foods Market, said, “Our digital signage network will provide an effective means to communicate promotional opportunities for us at Whole Foods and our suppliers in store.”
Red Baron Launches ‘Fuel-Up The Family’
Red Baron, Freschetta and Tony’s pizzas have launched “Fuel-Up The Family,” which gives consumers nationwide the opportunity to win a Toyota Prius. Consumers can also enter to win one of more than 1,000 other Instant Win prizes including gas for a year, and pizza for a year.
“The Fuel-Up The Family promotion is designed to provide consumers an opportunity to fuel up their families with great deals on Red Baron, Freschetta and Tony’s pizzas while at the same time giving them a chance to win valuable prizes that will help them stretch their families' budgets,” said Dan Hammer, Sr. V.P., Marketing, Schwan’s Consumer Brands, the largest global producer of frozen pizza.
Consumers can enter the UPC code from specially marked packages of Red Baron, Freschetta and Tony’s pizzas and play an Instant Win game on an interactive website.
The campaign will be supported with special point-of-purchase materials.
Joseph Struhl Company
National Interactive Storescape Displays Build Buzz For ‘Coraline'
In advance of Coraline’s launch, Inwindow Outdoor was asked by MacDonald Media to build buzz by creating a series of highly interactive street-level displays to promote the movie’s release. The result was the first outdoor displays to use five different technologies including audio, video, holograms, gesture and augmented reality. These Storescapes™ ran for a month in locations across major U.S. markets.
All of Inwindow's Coraline displays incorporated digital components communicating themes of the movie. Displays in NY and Boston featured holographic images of ghost children floating inside the vacant storefront. Other displays in NY, Miami, Chicago and Washington incorporated augmented reality technology superimposing images on pedestrians. Onlookers saw their reflections with a virtual image, such as button eyes, covering their real eyes. Locations in Chicago, LA, San Francisco and Miami responded to human gestures; clearing away frost to reveal parents pleading for help.
Danoo Expands Network With Trofie Airport Retail Partnership
Danoo, (www.danoo.com), a digital out-of-home media network that delivers media to people in coffeehouses and cafes, has announced a partnership with Trofie, (www.trofie.com), which specializes in advertising solutions for airport and specialty retailers. With Trofie, Danoo will roll out screens in more than 150 airport retail locations throughout 40 of the country’s busiest airports.
Trofie’s network of partner newsstands, gift stores, bookstores and specialty shops reaches millions of travelers daily.
Verizon Wireless Using Digital Signage System
To protect, promote, sell, and review the in-store sales activity of its high-end PDAs and smart phones, Verizon Wireless has deployed a shopper-interactive, networked digital signage system. The system will push product content from Verizon’s intranet network to 180 of their stores nationwide.
Verizon Wireless enlisted the expertise of Vanguard Products Group, (www.vanguardproductsgroup.com), in Oldsmar, FL. Vanguard manufactures a power-alarm, lift-technology-based digital signage system.
Verizon Wireless required (1) both audio and visual content to be displayed via a touch screen with (2) the capability of the salesperson to mute the audio at the push of a button. The system (3) had to play a continuous attract loop and then (4) switch to product-specific content when each phone is lifted;. And (5) formatted content had to be pushed to the system via the Verizon Wireless intranet and (6) be capable of accepting new content updates via its intranet. As an outgrowth, the system creates (7) a report on demand which details system usage.
Coca-Cola Launches ‘Open Happiness’ Promotion Campaign
Coca-Cola Co. has launched a new global integrated marketing campaign themed, “Open Happiness.”
The integrated campaign includes new point of sale, promotions, advertising, digital and music components.
“Throughout its history, Coca-Cola has expressed a refreshingly positive view of the world,” said Joe Tripodi, Chief Marketing Officer. “Open Happiness builds on that heritage, recognizing that even with the stress of modern life there are opportunities to recognize life’s simple pleasures. This new campaign reminds people that Coke is always there to offer that small moment of fun and refreshment when you need it.”
“Open Happiness is designed to work at every level - from national advertising to coolers and store shelves, with a clear call to action at the point of purchase,” said Tripodi. “The combination of inspirational marketing and in-store execution in collaboration with our bottling partners will ensure we continue to reinvigorate the sparkling category.”
St. Pauli Girl Displays 2009 Poster
St. Pauli Girl beer, the No. 2 German beer in the U.S., has named model Katarina Van Derham as the new St. Pauli Girl spokesmodel for the 2009 calendar year. Van Derham will bring the German barmaid brand icon to life, and will appear on the 2009 St. Pauli Girl poster, travel across the country on the St. Pauli Girl tour. Breaking new ground this year, Van Derham is the first St. Pauli Girl chosen through an online vote.
Tom Willett, Brand Manager for Crown Imports, the official U.S. importer of St. Pauli Girl, said, “Katarina will be a great representative of the beer.”
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Coca-Cola Kicks Off Recycle And Win Promo In Charlotte, NC
Charlotte, NC-based Coca-Cola Consolidated and Coca-Cola North America have joined forces to help the environment with a Recycle And Win program.
Red Moon Marketing, Charlotte, NC (www.redmoonmkt.com) developed the Recycle and Win program. Coca-Cola is sending an educational mailer to all 271,000 single-family households in Mecklenburg County that feature the Do’s and Don’ts of recycling, along with an opportunity to win a $50 Harris Teeter gift card simply for doing the right thing - recycling and recycling the right ways!
Red Moon will manage the overall project which includes the Coca-Cola Prize Patrol and plans to award (10) $50 Harris Teeter Gift Cards a week for a total of 520 prizes throughout the year.
International Riesling’s Taste Profile Scale Placed On Jekel's Riesling Back Label
Brown-Forman’s Jekel Vineyards has begun adding the International Riesling Foundation Riesling Taste Profile scale to its Monterey Riesling back label and has already placed the scale on tasting notes and other educational material used by distributors, wine educators and others who interact with wine consumers.
Brand Director Tom Dempsey, said, “Any consumer-friendly effort that helps explain that Rieslings come in a wide array of taste profiles, from dry to sweet, is a consumer benefit we can easily embrace.”
Paul Masson Brandy Promo Ties In With Unique Autosports
Will Castro, star of the hit Speed Channel series, Unique Whips, has been tapped to represent Paul Masson Brandy, in a wide ranging endorsement deal that will extend across all media.
In one of the first high profile executions of the national campaign, Paul Masson and Castro will be giving away a brand new 2009 Jeep Wrangler, customized by his famous shop, Unique Autosports.
Paul Masson and Castro will co-promote via web, print, TV , live events, and point-of-purchase display materials.
Red Bull Sponsors NYC’s Largest Urban Snowboard Event
Sixteen professional snowboarders from around the globe recently competed against the backdrop of the New York City skyline in the largest urban snowboard event sponsored by Red Bull. Red Bulls iconic snowboarders including Olympic Gold Medalist Shaun White, freestyle legend Travis Rice and ultra-progressive Pat Moore competed for the $100,000 prize purse in the East River Park.
For this event, Red Bull created a towering 90-foot tall, state-of-the-art structure. The athletes dropped in from the nine-story structure before flying off the specially constructed ramp.
Red Bull Snowscrapers will join the ranks of the most prestigious snowboard events as a 5 Star stop on the Swatch TTR World Snowboard Tour. Reto Lamm, President of the TTR World Snowboard Tour, said, “It is great to have another innovative Red Bull concept on tour and there is no better location than New York City to put this on.”
Sports Illustrated Danica Patrick Poster AvailableAt 7-Eleven
Sports Illustrated and Alliance, a RockTenn company, have teamed up to offer a Brand GraphitiTM peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition. 7-Eleven is a sponsor of Danica Patrick.
The Danica Patrick poster is a self-adhesive graphic that can be easily applied and reapplied without leaving behind sticky residue.
Troy Stratton, Director, Retail Display, Time/Warner, said “We’re excited to bring this value-added offer to our readers through 7-Eleven stores.”
Tecate Sponsors Toyota Grand Prix Of Long Beach
Tecate has announced its continued sponsorship of the 35th annual Toyota Grand Prix of Long Beach. Tecate Light returns this year with its sophomore participation featuring an enhanced music and entertainment program, bringing excitement to Southern California.
“We’ve been able to establish a deeper connection with our adult Hispanic consumers in the region by providing them with an annual source of entertainment that speaks to their passion for the sport,” said Carlos Boughton, Brand Director of Tecate.
Consumers can participate in interactive activities at the brand’s booth in the Lifestyle Expo. and visit the Tecate cantinas around the track.
Tecate will offer a coupon for $25 off of a three-day admission ticket with the purchase of a Tecate or Tecate Light 18-pack. Tecate’s thematic POS will offer savings on items like ice, chips and disposable cameras.
Conagra Displays Stanley Cup Promotion
This tent card was designed to promote a collection contest for Conagra brands and the National Hockey League. The giveaway is a full collection of lapel pins of Stanley Cup winners. The tent card was printed on a Heidelberg press in full color on card stock and then die cut to shape. The printing was done on both sides in different languages so that only one piece was sent out in kits to the stores and depending on location, they could choose the language to display.
This tent card is part of a program that includes standees, basewrap, sell sheets, header cards, floor signs and case cards. Once the consumer purchases the product, there is a special online code which they can enter on the Internet to register to have the gift with purchase mailed out.
These display materials were created for Conagra by PROPRINT Services Inc., a Toronto, Ontario, Canada based p.o.p. display firm (www.pop-online.com.)
Outwater Plastics Industries will be showing its Non-Neon Flexible LED Lighting. Outwater's new generation of UL-Listed, 120-volt Non-Neon Flexible LED Lighting incorporates the most desirable attributes of both neon and incandescent flexible rope lighting. Designed to provide complete lighting versatility, it is easy to install and create interior or exterior illumination wherever required. It boasts uniform color and glow for superior brightness and illumination. To learn more about this product, contact Outwater Plastics at Global Shop, Booth 4815, or call 201-498-8750.
Industrial Image Inc. will be showing its FlashView, a combination of traditional print signage and an All-in-One LCD digital media player. It was designed specifically for the POP market with standard features like an internal on/off timer, security door, rugged all metal housing and a one year warranty. To learn more about this display, contact Industrial Image at Global Shop, Booth 4938; or call 866-905-6400.
Above All Inc. will be showing an environmentally friendly retractable banner stand. These eco-friendly banners are made from natural and recyclable material i.e., bamboo, which is considered to be among the fastest growing plants in the world. There is no compromise in the finish of these banners as they are printed on high quality materials or fabrics which have high resiliency and durability. The fabrics used are easily degradable under landfill conditions such as extreme heat, darkness and moisture. This leads to their breaking down faster as compared to other banners which are made of non-biodegradable material. To learn more about environmentally friendly retractable banner stands, contact Gary Aires at Global Shop, Booth 5338; or call 858-549-2226.
Pinquist Tool & Die Co. will be showing this double sided retractable banner stand. The display sets up in seconds by just unfolding the leg, inserting the vertical pole, and pulling the banner up into place. The unit holds two banners 33" wide and heights up to 78". To learn more about this double sided retractable banner stand, contact Candace Oshinsky at Global Shop, Booth 4347, or call 718-389-3900.
Masonways Indestructible Plastics, LLC will be showing the Stair Step Merchandiser, which is manufactured as a one piece roto-molded display. The unit is seamless, waterproof and super sanitary. The display is produced with recycled plastic and is heavy duty for use indoor or outdoors. It is available in any color with optional large format graphics and logo. To learn more about this display, contact Lisa Gonzales at Booth 4050, at Global Shop, or call 800-837-288l.
Focus America Group will be showing this Aero Dynamic LCD Media Player with motion sensor and voice applications. The front panel can be changed out with different graphics to meet promotional needs. Focus is presenting a full range of new frame colors. To learn more about this display, contact Ed Gerber at Global Shop Booth 6450; or call 858-695-3353.
DSA/Phototech will be showing this LED Edgelit Lightbox and Light-Panel for graphic illumination or accent light. For use as displays, the lightbox is available up to 48" x 96" and only l" deep. It uses l/4 to l/2 the power of backlit lightboxes and lasts up to five times as long; as long as 100,000 hours. To learn more about this display, contact Bob Riley at Global Shop, Booth 3116; or call 310-537-5000.
T.M. Shea Products will be showing this P.O.G. Overhead Sign System, which creates an upscale shopping experience and motivates more shopper activity. Unique custom graphics with lifestyle photos, catch-phrase tag lines, brand graphics or category call-outs enhance the overall look of displays and complete store departments. To learn more about this Overhead Sign System, contact Tom Shea at Global Shop, Booth 3462, or call 800-992-5233.
Great Northern Corporation Consumer Packaging and Display will be showing this Sam's Club Wireless Solutions Island Display created for LEXMARK International. The unit promotes wireless keyboarding, wireless internet and wireless printing all in one display with four different products. It is produced with Litho mounted B-flute. To learn more about this display, contact Brian Fiebig at Global Shop, Booth 5055; or call 262-639-7619.
Sara Lee Bread Aisle Reinvention. This display was designed in 4 foot sections to allow for modularity, attached to existing gondolas for ease of installation. Graphics were designed to differentiate the meal occasions using color, photography and simple copy. The aisle merchandising system created an attractive destination that organized the bread products. Created by Launch Creative Marketing, 208 South Jefferson, Suite 400, Chicago, IL 60601.
Always Visible Signs ™ has a patent pending P.O.P for the Wine & Spirits industry that uses the shelf surface as an additional marketing tool at the point of decision. These signs provide additional space to communicate product benefits that don't appear on the label, to run promotions, etc. With variable printing, it can also provide tracking opportunities down to the store level. In addition, the signs maintain shelf presence when product isn't visible. Signs are repositionable and are available with a tab/shelf talker option. For more information, contact Always Visible Signs, LLC, 167 Cherry Street #42l, Milford, CT 06460.
Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The content sequence and product information are easily updated for promotions or other store requirements. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417.
Proprint Services offers an inexpensive shelf talker sign produced from card stock. The card stock is perfect for fitting on the shelf and getting the message out. This sign was created to ask consumers to vote for a best music award. The shelf talker is easily kitted and can be used on shelf and within case displays. Field personnel can quickly place these shelf talkers in all kinds of locations. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Toronto, Ontario, Canada M1B 2T9.
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group,10328 Highlands West Dr., Escondido, CA 92029.
Flair Display, Inc., created this interactive shelf extender display for Absolute Coatings to merchandise its floor care products. The compact unit houses a 7" LCD screen. There are five different informative videos the consumer can play by touching the corresponding button on the LCD screen. The buttons blink to attract attention. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466.
MBT Integrated LCD Tower Shoe Display
This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates a resilient brand statement that demands attention in high traffic retail stores. The sleek display design and choice of durable high quality materials reinforces MBT's recognizable style and allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031.
Briegestone Dangler Display
The goal of this campaign was to create a display that was visually appealing and unique, as well as production friendly. Although this piece was originally created as dangler, it could also be used as a floor display. The marketing objective was to promote the Bridgestone brand, with an emphasis on the Potenza and Turanza tires. Two versions - English/French will be in retail stores in the US and Canada for 3-6 months. This display was created together with Bridgestone’s agency, Gish, Sherwood & Friends, by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
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