Bosch Offers Saw Blades In Heavy Duty Waterfall Racks
Bosch is using these heavy duty waterfall racks which hold three times the weight of existing stock waterfall racks because they are constructed from bar stock instead of wire.
This also makes them more stable and safe in high-traffic environments. The tiered racking also presents packaging better so that the packaging is fully visible reinforcing the brand at the purchasing process.
The waterfall racks were created for Bosch by SMS, Inc., a Gurnee, IL-based point-of-purchase display firm.
Candie’s Campaign At Kohl’s Features Britney Spears
Iconix Brand Group’s 2009 Candie’s Only At Kohl’s marketing campaign features multi-platinum recording artist, Britney Spears.
In a first for the Candie's brand, a full size, limited edition, pull-out poster will appear exclusively in Us Weekly Magazine. The ad features a “Britney Spears for Candie’s Only at Kohl’s" logo in diamonds.
The campaign creative will also be heavily integrated into Kohl’s marketing vehicles, including in-store graphics. “The new Candie’s advertising campaign featuring Britney Spears is authentic, relevant and designed to resonate with our junior shopper,” said Julie Gardner, Kohl’s Executive Vice President and Chief Marketing Officer.
Candie’s and Kohl’s are associate sponsors of Spears’ “Circus” tour. There will be VIP fan experiences with Candie's pink carpets and lounges.
Kookaburra Company Uses Lenticular P.O.S.
The Kookaburra Company recently featured a lenticular graphic to capture the attention of consumers. The 3D Lenticular graphic was highlighted using the Focus LED Snap Lock LED. The LED Edgelite Snap Lock Frame achieved maximum impact and offered ease of installation while allowing retailers to easily update the graphics. The LED Edgelite Snap Lock Frame was provided to Kookaburra Co. by Focus Display Group, an Escondido, CA-based display firm.
Sandwich Board Promotes Yuengling Brewery
Yuengling Brewery is featuring this Sandwich Board to help on-premise accounts inform customers of food or drink specials as well as promotional events. The Sandwich boards inform consumers about the availability of Yuengling products and reinforce the brand’s traditions. The D.G. Yuengling Brewery Sandwich Board was created by Heritage Sign and Display, a Nesquehoning, PA-based display firm.
A&W Restaurants To Roll Out ‘Drive-In Concepts’
A&W Restaurants has announced plans to build 15 new state-of- the- art drive-ins. The iconic A&W Restaurants brand, which pioneered the drive-in concept with such All American Classics as its famous A&W Original Draft Root Beer, Papa Burger, Coney Dog and the one-of-a- kind Root Beer Float, is now rolling out new “Drive In Concepts.” This provides customers the ultimate drive-in experience named “Three-D Drive In: Drive- In, Drive-Through, Dine- In.”
“Millions of Americans have an A&W story they can tell whether it was their first frosty mug of A&W Root Beer or their first experience at a drive-in,” said Ben Butler, President, A&W Restaurants. “We are creating new memories for new generations by bringing back our classic drive-in in a contemporary way.” There are presently more than 675 A&W All American Food outlets.
Pizza Patron Adds Amigo Pizza To Menu
Pizza Patron, a premier Latino pizza brand, has rolled out its new AMIGO PIZZA. For the first time in its 22 year history, it is offering a 12-inch medium pizza as an alternative to its signature 15-inch X-Large pie. The AMIGO PIZZA was launched under the banner “Un Amigo para Todos” (an Amigo for everyone) with a campaign featuring three distinct “Choose Your Amigo” value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
Andrew Gamm, Director of Brand Development for Pizza Patron, said, “The addition of AMIGO PIZZAS to the menu helps us reinforce our commitment of keeping ‘Mas Pizza’ for ‘Menos Dinero’ accessible to as many people as possible. Pizza Patron is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store.
Market Street Launches Nutritional Tag Program
Market Street, United Supermarkets’ market that combines everyday grocery needs with specialty and whole-health-gourmet products, has launched its Nutritional Tag program.
The Nutritional Tags highlight foods meeting gluten-free, heart healthy-diabetes management, lean-low-fat, sugar-free-reduced sugar, and organic standards. The easy-to-understand labels, with corresponding letters and colors, are designed to conveniently lead store guests with special dietary needs to safe, healthy choices. Market Street stores will have signage positioned throughout the aisles to help guests become familiar with the new program.
“The Nutritional Tag program is like shopping with a registered dietitian, helping you select better foods for your family,” said Alicia Brown, the company’s health and wellness marketing manager.
Little Giant Displays PondWorks Program
Franklin Electric has taken bold steps into the competitive water gardening industry. It is launching a new Little Giant® PondWorks® program featuring innovative products, color-coded packaging, consumer-friendly collateral materials and innovative point-of-purchase displays.
The PondWorks® program has been upgraded and enhanced with comprehensive pond kits, disappearing water feature kits and basins, biological filters, accessories, fountains and Microbe-Lift® health and maintenance products. Complementing the new product line is a merchandising system that provides customers with the inspiration and confidence needed to take the first step in creating their own custom pond or water feature.
Color-coded packaging, consumer-friendly collateral materials and informative p.o.s. displays simplify the product selection process, improve the sales percentage and increase the bottom line for retailers.
Icynene Launches ‘Love Your Walls’ Campaign
Spray foam insulation leader Icynene has launched a point-of-purchase campaign to promote its ICYNENE LD-R-50™ insulation, which gives builders and homeowners new reasons to “love their walls.”
Campaign elements feature a builder hugging an unfinished foam-filled wall and a homeowner kissing her walls with energy bill in hand.
“The imagery conveys the message that walls insulated with this product are more energy-efficient than competitive products and help end users enjoy a healthier home,” said Susanne Robins, Icynene Marketing Manager. Icynene retained Akron, OH-based marketing firm Hitchcock Fleming & Associates to develop the campaign.
Lipton/Dole Runs In-Store Beverage Promotion
This promotional piece was litho printed on 100# coated stock, full color with an aq coating. It was then mounted to b-flute corrugate and die cut into shape. The displays were then packed together with cling vinyls and shelf talkers to create kits which were shipped out across the country. The header is prominently displayed by a rack of chips, while the cling vinyl is on cooler doors and the shelf talkers are on product and shelves.
The message calls to attention that there is something free to receive once a shopper purchases a beverage. The objective of this promotion, which was to give away many free bags of chips with a corresponding an increase in the sales of 12-packs of beverages, was exceeded. All the pop pieces were produced by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario, Canada-based point-of-purchase display firm.
Jones Soda Displays Its New Jones GABA Blend
Jones GABA, Jones Soda Co.’s highly anticipated tea-juice blend with the amino acid, GABA, is being introduced in stores across the country.
Jones GABA is the only beverage in the U.S. with natural PharmaGABA, which studies have shown to improve mental focus, balance and clarity, while reducing stress. Its benefits extend to a wide array of consumer groups.
Jones GABA is available in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Single serve 12 fl. oz. cans contain 150 mg of PharmaGABA. Colorful point-of-sale materials explain the health benefits of Jones’ new GABA beverage.
Yum! Brands’ KFC And Taco Bell Operate First Green Restaurant
Yum! Brands, parent of Taco Bell, Pizza Hut, and KFC, has opened an environmentally-friendly KFC-Taco Bell restaurant in Northampton, MA.
The restaurant, designed to use 30%less energy and water than a conventional building, also cuts CO2 emissions, reduces waste going to landfills and educates visitors and employees on sustainable design.
The restaurant uses solar energy to preheat fresh air coming into the building which reduces the use of natural gas. Additionally, the restaurant is using a sophisticated lighting control system that maximizes the use of natural light. LED lights, the most energy-efficient available today, were utilized where feasible both inside the restaurant and on signage. Harvested rainwater is used for irrigation. Many of the materials used to build the green restaurant, such as counter tops and building insulation, contain recycled content. The wood used during construction was sustainably harvested. The restaurant composts and recycles waste, including enhanced cooking oil reclamation.
Tesla Opens Midwest Regional Sales And Service Center In Chicago
Tesla Motors Inc. is opening a Midwest regional sales and service center in Chicago, IL, the first of seven retail facilities the electric vehicle manufacturer plans to launch this year. The Chicago store gives prospective customers the opportunity to experience Tesla’s best-in-class performance under a range of driving conditions, including highways and urban streets.
“People in Chicago will soon see how the Tesla retail experience is vastly different from that of a traditional dealership,” said Michael van der Sande, Tesla’s Senior V.P., Global Sales, Marketing and Service. “Tesla's cars are unique, and the look and feel of our stores reinforce the close connection we have with our customers.”
San Carlos, CA-based Tesla Motors’ ‘Roadster, which has a 0-to-60 mph acceleration of 3.9 seconds and a base price of $109,000, is the only highway-capable production Electric Vehicle for sale in North America. Tesla expects to begin producing the all-electric, zero-emission Model S sedan in late 2011.
Coca-Cola Launches Hispanic Campaign Themed 'Destapa La Felicidad'
“Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of the ‘Open Happiness’ global integrated marketing campaign for Coca-Cola. The Hispanic adaptation includes new point of sale, enhanced shopper experiences, and consumer promotions.
The integrated marketing campaign will include programs that will help make dreams come true for Hispanic consumers, including the Coca-Cola Telenovela Club. Through this promotion, fans have the opportunity to win premiums related to their favorite novela and enter a sweepstakes for the chance to meet two of the stars. Coca-Cola will implement a robust national marketing campaign featuring the Mexican National Team (MNT) in the U.S., which will offer opportunities for futbol fans to attend a soccer clinic with Guillermo “Memo” Ochoa; and attend matches of the MNT in the U.S. Coca-Cola will continue partnering with authentic food brands to bring Hispanic families taste, refreshment and value.
Sears ShopYourWay Combines Multi-Channel Capabilities
Sears has unified its multi-channel services under ‘ShopYourWay.’ Both Sears and Kmart customers can now conveniently experience innovative multi-channel purchase opportunities in stores and online.
ShopYourWay provides the best of what Sears and Kmart offer online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. If a customer is in-store and unable to find an item they are seeking, they can go on to convenient Web kiosks to find an expanded assortment on Sears.com with more than three million products. Sears2Go is a mobile commerce Web site that enables customers to find and buy select Sears.com merchandise from their mobile phone 24/7.
Highmark Blue Cross Blue Shield Opens First Health Insurance Retail Store
As individuals and seniors are increasingly faced with purchasing health insurance on their own and small business owners look for health plan options, Highmark Blue Cross Blue Shield of Pennsylvania wants to be the first health insurer in the state to open a health insurance retail store. Called Highmark Direct, the new store in Pittsburgh will sell health insurance plans to individuals, seniors and small businesses. The store will also provide informational seminars and educational information about the value-added benefits that Highmark members have access to such as smoking cessation programs, new mother seminars, consultations with nutritionists and more. When a consumer visits the Highmark Direct store, they can meet one-on-one with a Highmark sales associate. The store will also feature self-service kiosks.
“Health insurers are positioning themselves to meet growing demands for health insurance products and information through retail marketing channels,” said Steven Nelson, V.P. of consumerism and retail marketing at Highmark.
Uno Chicago Grill Launches Uno Dué Go
Uno Chicago Grill has entered the fast casual arena with the launch of Uno Dué Go, debuting with two franchise units at the Dallas/Fort Worth International Airport.
“Today’s challenging economy compels us to extend our brand’s reach into a variety of venues that meet the evolving needs of our guests,” said Jamie Strobino, Sr. V.P. Mktg. Uno Restaurant Holdings Corp. “Uno Dué Go is perfect for travelers who are pressed for time and who want a healthy, delicious meal that is fast, if necessary, or comfortably casual when there is time to linger,” said Strobino. “The concept is well suited to airports where travelers are now responsible for securing their own meals to enjoy on a flight.”
The concept paves the way for further expansion of the Uno brand in new venues such as airports, college campuses, malls, hospitals, and urban centers. Units will range in size from 700 sq ft. to 3,000 sq. ft.
ap graphics
Globotech Displays has introduced the dBs - a portable digital Banner stand featuring a 32" Hi-Definition LCD panel mounted on a collapsible structure. dBs is an out-of the-box plug-and-play solution. The structure can be assembled in minutes. There is no need to add a computer or external media player. Image, video, and sound files can play from its internal 256 MB memory or using a memory card. For more information, visit (Web site) www.globotechdisplays.com
Harbor Industries, Inc. has introduced the in-TRAC™ system (patent pending), a sliding interactive LCD monitor that changes information as it is moved in front of different products. If additional information is needed, the consumer can access it using the touch screen. Content can be delivered using either a compact flash card or web based option. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417; (Tel.) 616-842-5330. (Web site) www.harbor-ind.com
Outwater Plastics
SuperImaging’s MediaGlass system projects advertising onto windows and other clear surfaces. MediaGlass consists of a projector and a special transparent film that is applied to any window. The film converts blu-ray light into visible light. The lightweight projector is ceiling-installed and makes images over 72" wide on the window, like bright moving neon, so they are clearly visible from both outside the store and inside. Like neon, they are clearly visible in the day, while at night they jump out. For more information, contact SuperImaging, 44160 Old Warm Springs Blvd. Fremont, CA 94538; (Tel) 831- 334-1840. (Web site) www.SuperImaging.com
Testrite Visual Products offers Cobra Stands, a distinctive new banner stand. The lightweight, portable and sturdy, frames are constructed of 1" diameter clear anodized tubing. The unit is 7’ high, and available in three different widths. Graphics are available one-sided or two-sided. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240. (Web site) www.testrite.com
Darwin Creative has formed an exclusive agreement with Stand Out Graphics, for its 3D printing technology. “The patented process allows us to take an image, and draw it out of the artwork from a quarter of an inch to seventeen inches,” said Ron Sterling, partner, Darwin Creative. Various substrates may be used, including styrene, plexi, ABS, PETG and Kydex. For more information, visit. (Web site) www.darwincreative.com
The new “Outdoor Economy Line” lightbox from DSA Phototech combines all aluminum construction and aggressively low price points. The new Outdoor Economy Line lightbox is available in 8 standard sizes up to 48" x 96" and comes with two standard security locks. Custom sizes and a variety of finishes are also available. Graphic change outs are quick and easy. For more information, contact DSA Phototech, (Tel) 310-537-5000. (Web site) www.lightboxes.com
Above All Advertising Inc., offers super bright LED signs for point-of-purchase, exhibit special event and other promotional applications. The units are easily updated via wireless remote. The signs offer hundreds of special effects and picture animations. They are offered in several sizes including: Small 4' Long x 12" High; Medium 6' Long x 15" High; Large 10' Long x 21" High. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537. (Web site) www.abovealladvertising.com
Walls + Forms Inc. has introduced a low-cost modular pop up store. The system can create temporary stores and stores within a store and then can be reconfigured with existing components. Walls + Forms has developed pop up concept stores with this system for 250, 500, and 1,000 sq. ft. configurations. The ¾" high-density wooden walls are held in place by its patented, CornerForms panel connector system. Panels can be assembled and merchandised in a few hours. The pop up store can also include counters, floor displays, and signage. For more information, contact Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374 (Tel) 972-745-0800. (Web site) www.wallsforms.com
Alluma Tech Opens New Factory In China
Alluma Tech, Franklin, WI, www.allumatech.com, an industry leader in all illuminated technologies for displays, POP, and other merchandising activities, recently announced that its Rocus USA Manufacturing Group has opened a new state of the art LED sign production facility in WuJong, China, where it will manufacture the entire Lite Tech line of energy efficient LED products for point-of-purchase displays and signage.
The new facility consists of multiple buildings that span over 300,000 square feet on one campus. The layout accommodates all stages of production, vertically integrated from the LED diode through all component parts and into overseas bulk shipping. Final UL electrical assembly, packing and shipping takes place at the 40,000-square-foot Rocus USA plant in Oceanside, CA.
“This will result in a new standard for industry leading quality assurance,” said Mike Nissen, President of Alluma Tech.
Joseph Struhl Company
The EZ Backdrop is a unique wrinkle resistant fabric trade show backdrop that fits into a brief case, (weighing 5 pounds). It utilizes the “on site” pipe and drape as the frame. With the EZ Backdrop there are no more costly shipping, handling or storage issues to deal with. It sets up in minutes, and the custom dye sublimated 9’ x 8’ visuals are bright and eye-catching. For more information, contact EZ Backdrops, 2702 Herndon Rd., Lawrenceville, GA 30043; (Tel) 770-338-8732. (Web site) www.ezbackdrops.com
Case Design Corp. has designed a new Banner Stand Shipping Case which will hold more than one stand. The interior includes a corrugated partition kit (adjustable partitions) to allow the user to ship from 1 to 4 stands of various dimensions. The case is molded in high impact polyethylene plastic for extreme shipping conditions, and has built-in wheels and handles for easy handling. The case measures 39 x 19.25 x 5.5 and weighs only 20 lbs. For more information, contact Case Design Corp., 333 School Lane, Telford, PA 18969; (Tel) 800-847-4176. (Web site) www.casedesigncorp.com
Outwater’s new low cost, energy efficient 12-volt LED Connectable Waffle Light, ideal for exhibit applications, is similar in illumination to a 20 watt halogen bulb, yet consumes only 2 watts per unit. Comprising 30 high powered LED’s housed within a low profile .6" white fixture with an incorporated on/off switch, bulb life is rated at 50,000 hours. Able to connect up to 5 fixtures per power supply via an end-to end connector or 18" connecting cable, the Waffle Light includes all necessary accessories for mounting and usage. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750. (Web site) www.outwater.com
Cricket Features World’s Largest Working Cell Phone
Cricket and Samsung Telecommunications, unveiled the world's largest working cell phone recently in Chicago. The phone is a working replica of a Samsung Messager phone and is 15’ long, 13’ high and 3’ deep.
Cricket invited Chicagoans to make unlimited, free phone calls and texts on the life-size Samsung Messager.
To celebrate the event, Cricket and Samsung Mobile also offered interactive activities onsite including a texting challenge, video booth and a display area featuring Cricket and Samsung Mobile products.
In-Store Experience Introduces Flex-Media
In-Store Experience has introduced Flex-Media,™ which combines modular merchandise displays with integrated eye-level digital signage and in-store multimedia. “Typical in-store digital signage programs consist of a wall-mounted TV screen,” said Scott Carter, SVP Sales & Marketing. “Flex-media™ allows the message to be brought down to the consumer level.”
The system allows clients to substitute components, refresh the video content and outer graphics, and service the unit in just moments. “With a heightened focus on sustainable resources, we built a system that allows retailers to maintain the core unit, and simply change the ‘skin,’ said Chris Anderson. President. “That way they are not sending an old display to the landfill, and we only need to send new graphic panels to the store, saving gas and carbon emissions.” For more information, contact In-Store Experience, (Tel) 203-221-4777.
(Web site) www.instorexperience.com
Focus Display Group Offers Custom Shelf Media Players
Focus Display Group offers the AeroDynamic 7" shelf media player. The front panel can be custom designed to match the brand image on the shelf. This high resolution LCD media player attaches to the shelf with a channel mounting bracket. The screen front panel is removable making it easy to update the unit.
For more information, contact Focus Display Group, 10328 Highland West Drive, Encondido CA 92029; (Tel.) 858-695-3353. (Web site) www.focuspackaging.com
Industrial Images Introduces FlashView LCD Media Player
Industrial Image Inc. has introduced FlashView, a combination of traditional print signage and an All-in-One LCD digital media player.
The size and shape of the housing for the FlashView can be customized to specfications.
FlashView was designed specifically for the POP market with standard features such as an internal on/off timer, security door, and rugged all metal housing.
For more information, contact Industrial Image Inc., 2665 Pine Grove Rd., Cumming, GA 30041, (Tel.) 770-205-6636. (Web site) www.industrialimage.net
Guinness Celebrates 250 Years With Anniversary Stout
To commemorate the legacy of Arthur Guinness who founded the Guinness Brewery in Dublin 250 years ago, Guinness 250 Anniversary Stout is being made available in the U.S on a limited edition basis.
“The Guinness brand felt it owed our loyal consumers a special gift to mark this historical occasion,” said Patrick Hughes, Brand Director, Diageo - Guinness USA.
The limited edition Stout is being supported with point-of-sale materials including signage, case cards, posters, and cooler decals.
Miller Displays Extras Loyalty Program
Through the Extras loyalty program, Miller High Life will help fans celebrate baseball. The High Life Extras loyalty program allows consumers to earn reward points by purchasing specially marked packages of High Life and High Life Light, and redeem those points for High Life baseball gear.
“Offering exclusive High Life-themed baseball merchandise is another way to add value for our loyal fans,” said High Life Sr. Brand Manager, Kevin Oglesby. “From a High Life baseball jersey to a base-and-bat barstool, the Extras program offers something for all fans.”
Magink Introduces 3GV Digital Tile Display
Magink, a provider of full color reflective digital ink technology, has partnered with Barbizon Lighting to introduce its revolutionary 3GV digital tile modular design display. The combined effect of Magink's scalable digital tiles with Barbizon’s lighting solutions creates an environment immersed in the ambience of the user's choice, in a gentle, non-intrusive way, either with still images, photos, video or any other visual effect.
Noah Meiri, VP Sales & Marketing, Magink, said “Combining Magink’s digital tiles with Barbizon's lighting magic brings the boards to life to create for a virtually ‘theatrical’ experience.” For more information, visit. (Web site) www.magink.com
Cadbury’s Halls Launches Campaign On StoreBoard Media
Cadbury recently launched an in-store media campaign for its Halls cough drops on StoreBoard Media’s™ EyeCurve® billboards at chain drug stores nationwide.
Douglas Leeds, StoreBoard’s CEO, said, “Advertisers find that our out-of-home media format works because of its low cost, high value and recency.”
StoreBoard Media www.storeboards.net indoor billboards are placed on security pedestals at the entrance to chain drug stores nationwide, generating more than half a billion monthly gross impressions.
SteriLyfe Kiosk Offers New Ad Medium
SteriLyfe™ LLC has introduced the Steristation™ mobile hand sanitizing/advertising kiosk, combining a deck mount touch free sanitizing dispenser with inter-changeable or permanent graphic panels.
The Steristation™ will be comprised of light weight recyclable eco-friendly plastic with architectural elements that incorporate modern design, a built in touch free hand sanitizer dispenser, generous space for graphic signage, and mobility. The deck mount touch free dispenser connects to a 5 liter cartridge lasting over 5,000 activations. The base and tower will have 4 sides of advertising space for easy interchangeable graphics. Steristation™ will be available in 2 sizes.
Restaurants, buffet lines, food courts, shopping malls, cruise ships, and sports arenas are just a few of the numerous areas where Steristation™ can be placed. For more information, visit. (Web site) www.Sterilyfe.com/A>
Smirnoff Introduces New Flavored Vodkas
Smirnoff Vodka has added two more offerings to its flavored vodka portfolio, Smirnoff Melon Flavored Vodka and Smirnoff Pomegranate Flavored Vodka. Additionally, the brand's ready-to-drink Cocktails Collection gets a new addition with Smirnoff Tuscan Lemonade. These new offerings provide consumers with additional options for effortless, at-home entertaining.
“Our Smirnoff Cocktails Collection and Flavored Vodka portfolios continue to grow, due in large part to our consumers' desire for fresh, flavorful, high-quality offerings that simplify at-home entertaining,” said David Tapscott, Director of Vodka Category.
Smirnoff Melon Flavored Vodka is blended with fresh melons, including cantaloupe and honeydew. Smirnoff Pomegranate Flavored Vodka is infused with pomegranate, citrus, apples and honey, with a hint of the Chinese Osmanthus flower.
Sauza® Tequila Promotes New Margarita-In-A-Box
Beam Global Spirits & Wine and Sauza® Tequila have launched Sauza® Margarita-in-a-Box, the first boxed margarita cocktail made with real tequila to hit the market. Sauza Margarita-in-a-Box is a convenient and cost-effective way to celebrate at home without the effort of mixing or blending. The compact Margarita-in-a-Box fits easily into a refrigerator, keeping it fresh for up to six weeks after opening.
“Sauza Margarita-in-a-Box tastes great and is as easy as putting ice in a glass and pouring straight from the refrigerator,” said Antonio Portillo, Sr. Brand Manager, Sauza Tequila. The Sauza Margarita-in-a-Box launch will be supported with shelf talkers, case cards and other p.o.s. display materials.
Bayer Advanced Sponsors Green Tour
Bayer Advanced, one of the fastest-growing lawn and garden companies in the U.S., is a title sponsor of the 3rd Annual Clean Air Green Tour.
Experts in tree care and ‘green’ products will tour the country in a bio-diesel, solar-powered bus and a Bayer Advanced hybrid SUV. They’ll make stops at Lowe’s stores, Wal-Mart Supercenters and major festivals. They’ll also hold tree plantings and host a community clean-up day. Tree saplings will be distributed to consumers.
The Tour is operated by Full Motion Marketing. Sponsors of the tour include Bayer Advanced, Kimberly Clark Scott Naturals, Dyson, and Michelin Green X Tires.
Best Buy-Mall of America Living Standee
This life-sized living standee used rear-projection and the latest digital signage technology to generate interest and drive traffic to Best Buy’s newest location in the Mall of America. This display featured traditional printing with plastic fabrication to form a 3D shape. This display won a Gold OMA in the Digital Signage Category as well as the Display-of-the-Year Award, and was created by Modernistic, Inc., 1987 Industrial Blvd. Stillwater, MN 55082. (Web site) www.modernisticinc.com
Champs Sports X Games Footwear Display
This display was created for Champs Sports, which wanted to attract fans to its stores during the X games. Designed to appeal to skaters, the display resembled the mega ramp where skaters compete. Litho printed, die cut corrugated was used to create the display. This display won a Gold OMA in the Personal Products & Accessories Category and was created by Kroll Salkin Corp., 1220 E. Meinecke Ave., Milwaukee, WI 53212.(Web site) www.ksc-inc.com
TomTom - Staples End Cap Display
This End Cap was designed to increase sell thru of TomTom portable GPS devices and accessories at Staples. The TomTom End Cap "kit" needed to fit onto a standard 36" or 48" End Cap fixture. The end cap needed to be modular. Security of the dummy devices needed to meet Staples' theft prevention standards. This display won a Gold OMA in the Electronic Interactive And Technology Category and was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632.(Web site) www.artisancomplete.com
Nike FlyWire Table
This display was created to translite Nike’s new flywire technology into a tactile experience. The table is engineered to actually suspend the shoes on a string. The design was inspired by suspension bridges. The table’s highly reflective design emphasizes the vibrant color of the flywire and shoes. This display won a Gold OMA in the Sports Equipment Category and was created by IDL Worldwide, 500 Grant Avenue, East Butler, PA 16029.(Web site) www.idldisplays.com
Molson Heineken Experiential Bar Content
Molson was seeking to increase Heineken's brand awareness in bars and restaurants owned by Sir Corp, which operates 35 locations in Canada under the Jack Astor's, Alice Fazooli's and Four Restaurant banners, all of which have high-visibility digital screens. A 3 minute long branded motion graphics spot was created to heighten the awareness of this brand with the after-work crowd by showcasing a 3 minute long branded motion graphics spot.The experiential approach provided visibility for the brand, but not to the point of overselling - the emphasis was on fun within the bar context, with Heineken an integral part of that experience. This display won a Gold OMA in the Experiential Category, and was created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2.(Web site) www.artisancomplete.com
Miller Genuine Draft Guitar Display
This display was created to convey Miller Genuine Draft’s super premium positioning. The illuminated sign was created with screen-printing on vacuum formed PETG in the shape of a guitar, and fluorescent lighting. This display won a Gold OMA in the Beverages-Beer Category, and was created by May Advertising, 1200 Forum Way South, Fort Worth, TX 76140.(Web site) www.mayadvertising.com
GUM Timer Light Toothbrush Header
This display was designed to introduce a new toothbrush at Walgreens. This header flashes red LED lights that simulate the special feature of this GUM children's toothbrush: light flashes for 60 seconds to keep the child brushing longer. The display draws attention to the new timer-light toothbrush targeted at 4 to ll year-olds and their parents. This display was created by Menasha Packaging Co., 601 East Erie Ave., Philadelphia, PA 19134. BRONZE OMA.(Web site) www.menashadisplay.com
Negra Modelo LED Label Sign
This LED Sign was created to maximize brand awareness for Negra Modelo at on-premise accounts. The brightly illuminated sign may be placed in a window or on an interior wall. 200 LEDs vibrantly illuminate the logo to neon illumination values. The LED sign is lightweight, durable and features low operating costs. This display was created by Alluma Tech, 8010 W. Coventry Drive, Franklin, WI 53132. SILVER OMA.(Web site) www.allumatech.com
Portable Inflatable Amphibious Billboards
Amphibious and airtight, portable billboards can be displayed on any surface including water, sand, snow, grass, dirt and pavement. The linkable billboards provide a new way to reach audiences in any location. The system is easy to use and setup or take down in less than 30 minutes. The inflatables can be displayed for as long as desired, from l day to l year. The billboards deflate and fold into carry bags, allowing them to be conveniently transported. The system provides several banner options creating a 360 degree display. Digital quality banners with any custom message or artwork can be created. For more information, contact BBI Display P.O. Box 2743, Malibu, CA 90265. (Web site) www.bbidisplays.com"
Senseo Giant Inflatable
This giant inflatable promotes Philips’ Senseo coffee brewing system.It replicates on a grand scale the Senseo personal coffee machine. Giant inflatables promote brand awareness at the point-of-purchase and special promotional events. This Senseo Giant Inflatable was created by Above All Advertising, 9080 Activity Road, #A, San Diego, CA 92126.
Anheuser-Busch Shock Top Sign
The objectives for this sign were to increase the Shock Top's brand awareness in on-premise environments, and to increase distribution and product placement. The dimensional sign is 28" wide by 22" tall by 2.5" deep. The dimensional sign was molded from rigid polyurethane foam. The molding and decorating process of twelve colors are designed to give the appearance of sculpted wood. The Anheuser-Busch Shock Top Sign was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186.
Heaven Hills "It's Hpnotiq" Sign
This "It's Hpnotiq" sign was created for Heaven Hills Distributors. The sign accentuates the exotically mysterious nature of the drink and stimulates consumer interest. The sign uses paper-thin electro-luminescent material with segment animation to create the illusion of a swirling pinwheel. The product name and brand slogans fade up and flash to complete the illusion. A built in timer allows control of operating hours. The sign is elegantly mounted in a brushed aluminum frame. The Heaven Hills "It's Hpnotiq" Sign was created by Synergetic Media, Inc., 711 South Carson St., Carson City, NV 89701.
Miller Modular Merchandising System
The objective for this program was to create Miller brand dominance in C-Stores, liquor stores, supermarkets and mass merchandisers. The system is designed using backlit, two-sided, four-foot signage with easily interchangeable graphics allowing for promotion of the full Miller portfolio as well as seasonal promotions. The basic 4' modular sign can be used individually or linked. The modular unit can also be wall-mounted as a vertical sign or an over-the-cooler system or used in end cap and in-line configurations. The Miller Modular Merchandising System was created by Henschel-Steinau, Inc., 300 Grand Ave., Englewood, NJ 07631.
Pepsi Store Specific Poster
This poster is litho printed on two sides. It was part of a whole instore program involving a cross promotion with the store, beverages, snacks and the NHL. The posters were prominently displayed next to where the products were sold throughout the grocery store. The program included shelf talkers, basewrap, cooler clings and tent cards. The message is bold and clear. Buy one of the products and receive an entry ballot to a 2009 NHL Stanley cup playoff game. This program was created by Proprint Services, Inc., 5621 Finch Ave.East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Shelf LCD Media Player
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029.
Barnard Griffin Wines Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
Circle K Light Boxes
Circle is using its customized light boxes to merchandise its line of beverages. The objective was to take advantage of unused advertising space to better reinforce the Circle K brand image. Looking at the back of their current light boxes, they realized that they had valuable real estate that could be used for branding. The customized light boxes achieved brand reinforcement. The Circle K Light Boxes were created by Millusions®, 170 S. Lively Blvd., Elk Grove Village, IL 60007.
Extrude-A-Scent Mouldings
This product, Extrude-A-Sent Mouldings, is appropriately suited for marketing beverages. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for indoor and outdoor in a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, Inc., 24 River Road Bogota, NJ 07603.
Black Swan Wine Wood Display
This display for E&J Gallo’s Black Swan wine is constructed of unfinished pine and plywood. Branded graphics are screen printed on the wood crates and display header. The arbor can be adjusted to accommodate either a 2-case or 3-case width. This display was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Yuengling Plywood Sign
Yuengling Brewery, America's oldest brewery, chose to replicate an old style hand painted wooden sign for use inside of on premise accounts. The hand painted look of the art was printed using a 4cp 600 dpi digital printer. The sign is made from plywood, and features bump out 3 d skis to add visual interest to the piece. This sign will be placed in Ski resorts as well as other venues around New England and the East Coast and will remind people that this establishment serves Yuengling Products. This sign was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Beverage Shelf Extender
Practical Retail Merchandising offers a special shelf extender for beverages. The display prominently displays a bottle extended from a store shelf or floor display while colorful graphics call attention to the product. The display is engineered to install easily. For more information, contact Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
Bacardi Graphics Program
This national program for Bacardi included production and installation of all elements into liquor stores and bars. The graphic pieces included banners, window graphics, wall graphics and even air vent wraps. Each graphic was tailored to its specific location and featured localized messaging. The objective was to promote newly introduced flavors of Rum. The Bacardi Graphics Program was created by Large Format Digital, P.O.Box 111, Edgerton, WI 53534.
Illuminated Beverage Signage
Palmer Promotions offers a large selection of illuminated signs and displays including single-sided, double-sided, flat panel and snap-frame. More than 30 stock sizes are available, and custom sizes and shapes are also available. Lighting types available include Cold Cathode Fluorescent, Standard Fluorescent, and LED. For more information, contact Palmer Promotions, 23001 W. Industrial Drive, St. Clair Shores, MI 48080.
Premium Brand Change Mat
Gemini Spirits & Wine wanted a Change Mat that would overcome the high unit cost of a low quantity request for the mats and would also substantially increase brand awareness at the cash register in regional high end liquor stores. The Mat had to be both economical and durable with a scratch-resistant surface. This program was able to meet the client's budget requirements with the low quantity of 50 mats offering full color visibility at the checkout. The Gemini Spirits & Wine Change Mat was created by SPC Graphics, 20l N. 3rd Street, Hannibal, MO 63401.
Mountain Dew Snap Mobile® Ceiling Dangler
This 3D Ceiling Dangler can be viewed from all sides. All three panels have a pop-out basketball and a pop-out hoop. The display ships flat and sets up in one minute. The piece can be a ceiling dangler or pole topper or display topper. The Snap Mobile® can be from 3" tall to 6'tall and can be die cut to almost any shape. The Snap Mobile® is versatile and attracts attention. The Mountain Dew Snap Mobile® was created by Promo Print Solutions, Inc., 420 S. Koeller Street, Oshkosh, WI 54902.
Pepsi Illuminated Kiosk
This display for Pepsico is corrosion-resistant and made of recyclable extruded aluminum construction. It features hidden integrated hinges and locking doors, as well as scratch-resistant Lexan solar grade door glazing. The four-sided kiosk features a Pepsi vending machine on two sides and display advertising on the other two sides. Pepsico is using the kiosk in malls around the country. This Pepsi Kiosk was created by EcoTek Lighting, 2645 Vista Terrace, Lake Forest, CA 92630.
Celtec® is a versatile, expanded PVC used for POP, signage, and non-load-bearing wood replacement for interior and exterior applications. Celtec can be used for both screen and digital printing. Celtec is lead and heavy metal free, and it offers a superior UV package for extended outdoor life. Its very fine microcellular structure makes edge finishing easier. It is offered in 4 standard sheet sizes, 12 differnt standard gauges, and 11 colors. For more information, contact Vycom, 801 Corey Street, Moosic, PA 18507. (Web site) www.cpg-vycom.com
Hartman Plastics, Inc. offers its line of foam centered board available for various projects. HartBoards® are produced in standard white, adhesives and colors. Included with the paper-faced boards, HartPlus®, is an all plastic foamboard, bright white which is versatile and completely recyclable. Hartman has restructured its production process to offer foamboards produced in a "green way". For more information, contact Hartman Plastics Inc., 373 Poplar Road, HoneyBrook, PA 19344. (Web site) www.hartboard.com
Ultraflex Systems offers BIOflex - front-lit banner vinyl, with all of the same great traditional properties of flexible PVC. This PVC is landfill degradable! Within 3 - 5 years, this PVC will vanish. BIO-flex may be used as a hanging, stand alone or pop-up scrolling banner and more. The material is provided on 50m rolls in widths from 30" to l6'4". For more information, contact Ultraflex Systems, Inc., 1578 Sussex Tpk. Bldg. 4, Randolph, NJ 07869. (Web site) www.ultraflexx.com
Walls + Forms offers the "Lights Alive", ceiling mounted light which provides 360 degree illumination. This unit steals existing light from the ceiling fixture utilizing easy mounting brackets that attach to the light panel surround. The Lights Alive ceiling mounted light thief includes two die-molded frames with a black matte finish and with a profile size of l 1/8" x 1/2". It features easy side-loading graphics. It is easy to install with no tools required. It can be shipped flat for easy on-site assembly, or can be pre-assembled in cartons. For more information, contact Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374. (Web site) www.synergeticmedia.com
Synergetic Media recently created this "Pizza Ready - No Wait" sign for Domino's Pizza. The clear transparent disc uses super-bright diffused LEDs with segmented animation, and is designed to hang in store windows facing passing traffic. The animation attracts attention to the message. The sign can be switched to a steady ON mode for environments where flashing signage is not allowed. The "crystal" acrylic sign is completely transparent except for the areas containing letters and the lighted accent ring around the outside. For more information, contact Synergetic Media, Inc., 711 South Carson Street, Suite #4, Carson City, NV 89701. (Web site) www.synergeticmedia.com
In-Store Illumination, a division of In-Store Experience has introduced Flex-Brite™, (patents pending). This modular illuminated fixture system offers LED or fluorescent lighted graphics as well as non-lighted. Digital touch screen or looping video monitors can also be incorporated. Exclusive Flex-trac™ feature allows any number of standard or custom slide-on merchandising elements to be attached. Available in any size as floorstands, counter, wall, powerwing or encaps. Unit is easily repurposed making it environmentally sustainable. For more information, contact In-Store Experience, 49 Richmondville Ave, Westport, CT, 06880. (Web site) www.instoreexperience.com
The FocusPro has voice activation with motion sensor to combine the attraction of an illuminated display with audio promotion. The voice activation is downloaded from a flash memory card. The FocusPro can be used in a wall mount application or with a tripod stand. Graphics can easily be changed out for different brand promotions. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029. (Web site) www.focuspackaging.com
EcoTek offers a new concept in light boxes, incorporating direct LED backlighting which delivers six times the brightness of edge-lit light boxes. The unique LED placement and advanced engineering delivers powerful, even illumination and eliminates hot spots and shadows. Shown are EcoTek Light Boxes in Skechers Manhattan Beach store. EcoTek's Light Boxes use LED Panels that last from 50,000 - 100,00 hours and use only 45% of the energy required for fluorescent lamps. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630. (Web site) www.ecoteklighting.com
Outwater Plastics Industries offers the LED Thin Light designed to fit into all the "hard to light" places that previously could not be illuminated. 12-volt LED Thin Light is similar in illumination to a 20 watt halogen bulb, yet consumes only 2 to 3 watts per unit with an approximate 50,000 hour bulb life. The LED Thin Light saves hundreds of dollars in electricity costs compared to a 20 watt halogen bulb. For more information contact Outwater Plastics Industries, 24 River Road, Bogota, NJ 07603. (Web site) www.outwater.com
This ultra slim, ultra sleek, ultra bright edge lit marker board supports the roll out of Diamond Standard Vodka in high end accounts. This updated version of the edge lit marker board features laser etched and screen printed graphics, plus a unique custom add on - a Swarovski crystal imbedded into the face of the board. The crystal is illuminated by the super bright Led header. The high perceived value of this sign supported the brand's image. The Diamond Edge Lit Marker Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240. (Web site) www.popsigns.com
DSA/Phototech offers LED Edgelit lightboxes and an extensive line of indoor and outdoor fluorescent backlit lightboxes. DSA also offers two sided LED Edgelit products, light panels and outdoor LED Edgelit products. The indoor single sided unit is less than l" deep and the two sided is 1.25" deep. The outdoor is 1.175" deep. DSA LED lightboxes use LED's rated at 100,000 hours (5 times as long as fluorescent) and draw 25-50% the power used by backlit fluorescent products. For more information, contact DSA/Phototech 16961 Central Ave., Carson, CA 90746. (Web site) www.dsaphototech.com
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