Moen Interactive Display Launches ioDIGITAL
Moen is bringing the benefits of technology to the bathroom with ioDIGITAL, which enables consumers to set and maintain water temperature and flow with electronic precision and is available for three applications: vertical spa, shower and Roman tub.
“ioDIGITAL is like having your own personal digital 'butler' that will set your vertical spa with the perfect temperature and flow; turn on your shower from across the room or while still in bed; or even top off your bath with hot water,” said Mark Knurek, senior product manager, Moen.
Up to four different presets can be easily programmed into memory within seconds, allowing every member of the family their own unique setting.
Moen has created an interactive merchandiser to inform consumers about the ioDIGITAL while helping to convey its dramatic ‘wow’ factor. The display’s interactive touchscreen and LED lighting draw consumer attention. A motion activated sensor changes the screen content as consumers approach to encourage interaction with the display.
Perry Ellis International Opens Cubavera Retail Store
Perry Ellis International has opened its first Cubavera brand retail store in the U.S., located in the international terminal of Miami International Airport.
“Miami’s fusion of cultures and influences makes it the ideal location for the first Cubavera domestic retail store,” said Gary Rubin, President of Retail for Perry Ellis International. “We look forward to expanding brand recognition via this highly visible venue as well as providing visitors with a one-stop destination for apparel, accessories and gifts with Latin flavor."
The 900 sq. ft. store features a complete lifestyle format reflective of the unique Cubavera point of view. The brand’s close ties to Latin music and culture are evident in all aspects of the store’s environment, including store visuals, product merchandising and a selection of the best Latin lounge music.
Rosetta Stone Opens First Experience Retail Store In NJ
Rosetta Stone, a leading provider of technology-based language learning solutions, has opened its first retail outlet designed to provide a more complete experience of Rosetta Stone. Located at The Mall at Short Hills, in Short Hills, NJ, the new store will allow consumers to fully experience the award-winning Rosetta Stone Dynamic Immersion method.
Rosetta Stone has also opened a number of new kiosks nationwide to give language learning enthusiasts an opportunity to discover a better way. Customers can now find Rosetta Stone solutions for beginner, intermediate and advanced foreign language learners in more than 30 languages, at more than 155 kiosk locations throughout the United States.
Tom Adams, CEO, Rosetta Stone, said, “We’re pleased to open our first experience store and these new kiosks making it more convenient for customers to begin their language learning journey.”
BEHR Displays Premium Plus Ultra™ Interior
A paint and primer in one, BEHR Premium Plus UltraTM Interior is the latest innovation from BEHR Paints. With a paint that covers existing or uncoated surfaces without a separate primer, even for drastic color changes, BEHR has reduced the need for multiple products, saving homeowners time and money.
“BEHR Premium Plus Ultra Interior is the highest quality interior paint product that BEHR has ever made,” said Scott Richards, Sr. V.P., Marketing, BEHR Process Corp.
The retail experience at The Home Depot stores nationwide has also been refreshed with the launch of the new line. BEHR will debut a BEHR Premium Plus Ultra Interior Color Center that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine color cards, mood/style cards, trend color cards and technology cards as well as a light-box for more accurate color determination.
‘Aura Glamorizer’ Promotes Benjamin Moore Aura Paints
This Benjamin Moore Aura Glamorizer was designed as an upscale counter unit with a look of a high-end cosmetic styled display. The display also provides a double brochure holder for bi-lingual markets. The versatile unit can be updated with a Side Car to add new products, allowing for a long lasting presence and flexibility for future line extensions.
The unit ships pre-assembled and it uses a very small footprint, enabling it to be placed anywhere in store. This display was created for Benjamin Moore by Multi Dimensional Resources, a Carlstadt, NJ-based display firm.
Kelly-Moore Unveils Environmental Paint Line
Kelly-Moore Paints is displaying its new environmental paint line, which includes two zero volatile organic compound (VOC), low-odor paint lines, Enviro Coat and Green Coat, and the largest selection of stock colors with 16 colors now available in eCoat, its recycled paint. The products maintain excellent interior air quality during application without sacrificing performance.
“As a California-based company, Kelly-Moore has been at the forefront of environmental innovation and regulation in the paint industry. Enviro Coat and Green Coat offer both painters and DIY consumers healthy, high-quality, durable environmental paint choices that last longer than consumers may expect,” said Steve DeVoe, president of Kelly-Moore Paints. “The quality of our paints reduces the need for frequent repainting, which lowers the overall cost-per-foot-per-year for the consumer. This also helps the environment, as less paint waste is disposed of in landfills.”
P.O.S. Promotes Newly Reformulated Miller Chill
Miller Chill, the beer that established the light lime beer category in 2007, is bringing a new look and taste to beer drinkers this summer. Newly reformulated Miller Chill, now with just 100 calories and 4 carbohydrates per 12-ounce bottle, is a change of pace from the typical light beer.
The brand has also switched to a new clear bottle, highlighting the refreshing light beer inside.
New national advertising , new primary and secondary packaging, and a new point-of-sale campaign call attention to the changes in the brand.
“We’ve enhanced the entire Miller Chill experience, giving consumers a crisp, light beer with a hint of fresh lime flavor, now with just 100 calories per bottle,” said Miller Chill Marketing Director Herb Heneman. “With about 15 percent fewer calories and half the carbohydrates of Bud Light Lime, Miller Chill is in a class all its own.”
Audi Opens New ‘Terminal’ Dealerships
Audi is redesigning its dealerships to enhance the entire Audi exclusive customer experience. Audi’s new “terminal” dealerships combine efficiency, performance, luxury, and environmental themes. Part of a $1 billion dealership investment, 30 Audi terminal dealerships will be open by the end of 2010.
The square, stackable design of the showroom efficiently uses space in both a crowded urban downtown setting and an open suburban community. By consolidating space and using natural light, the new terminal dealerships save 30-40 percent in expenses.
The back wall of the dealership is a rounded curve simulating the sharp high-speed turns of motor sport racetracks. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers' car-buying experience.
Subaru To Open State-Of-The-Art Dealership In AZ
Subaru plans to open a 38,000 sq. ft. state-of-the-art dealership, the Subaru Superstore in Chandler, AZ.
The new Subaru facility has a contemporary image that represents the progressive design of Subaru vehicles. The exterior finishes include metallic surfaces, natural slate, and a sleek, all-glass view into the showroom. The curved front wall provides architectural interest. The interior architecture provides high, open spaces with extensive sight lines between areas. Polished black floors and environmentally friendly in-ground lifts are featured in the facility as well as a mixture of both private and open spaces with wi-fi throughout. The dealership has been constructed to meet LEED's certification requirements.
Avery Dennison Displays Products At Staples
Avery Dennison Co. wanted to better organize and display its label products at Stapes stores. Located in an inline area dedicated solely to Avery labels, the 5 bay store-within-a store merchandises the multitude of Avery labels.
Bold category color segmentation makes it easy for the shopper to locate a particular product while allowing the Avery-specific area to stand out in the Staples environment.
Using a color-by-category graphic set consisting of headers, back wall liners, channel strips, blades and base plates, the shopper is able to navigate the numerous product SKUs easily to find the right label. Custom-tooled channel strips and blade extrusions allow graphics to be easily updated. This display program was created for Avery Dennison by Cornerstone Display Group, a San Fernando, CA-based p.o.p. display firm.
Fanta P.O.S. Promotes Search For Fourth Fantana
The new Fantanas have arrived as the new ambassadors of fun for Coca-Cola’s Fanta brand. The Fantanas are asking fans to join them in their nationwide search for the fourth Fantana.
“The Fantanas have always been fan favorites. We knew it was time to re-introduce them with a new attitude and authentic talents,” said Santiago Blanco, V.P., Flavors, Coca-Cola.
Fanta lovers who think they have what it takes to be a Fantana can visit www.Fanta.com to submit a one minute video in which they showcase the refreshing personality of the brand and highlight the carefree Fantana attitude. The grand prize winner will receive a $5,000 cash prize and the opportunity to become the fourth Fantana which includes appearing in Fanta’s marketing campaign.
Pepsi Throwback Brings Back The Taste Of ‘60s And ‘70s
As part of Pepsi’s “Refresh Everything” campaign, Pepsi is launching a retro twist on two of its most popular brands with the introduction of Pepsi Throwback and Mountain Dew Throwback. Sweetened with natural sugar, the Throwback duo will be hitting the beverage aisle for a limited time nationwide.
Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands.
Point-of-purchase displays reflecting the “Refresh Everything” campaign support the Throwback duo at retail. The displays are headlined, “Refreshingly Retro. Give your taste buds a blast from the past.”
Dedicated Shop In Toys"R"Us Stores Features Kid-Focused Assortment Of Snacks, Candy, Home & Healthcare Items
To help make shopping even more convenient for time-strapped parents, Toys"R"Us, Inc. has introduced "R" Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities in select Toys"R"Us stores nationwide. Located at the front of more than 260 of the company's 585 Toys"R"Us stores, "R" Market will roll out to additional locations across the country later this year.
"R" Market features nearly 1,300 essential and discretionary products from trusted brands. ranging from favorite snacks and beverages for lunchboxes, to a broad selection of candy for family movie night.
This shop bolsters the company's position as a one-stop shopping destination for families and kids. “As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, CEO, Toys"R"Us.
7-Eleven Plans Aggressive Expansion
7-Eleven, Inc. is focused on growing its store base to expand its convenience offering in the U.S. and Canada. While many retailers are contracting or limiting expansion, 7-Eleven is aggressively growing and expects to add more than 200 new stores this year.
7-Eleven has a multi-pronged approach to growth that includes in-line, end-cap space in shopping centers, freestanding stores, urban locations in light industrial sites, city residential areas and suburbia.
7-Eleven’s latest growth vehicle is its Business Conversion Program, where the company looks for existing independent retail store operators who want to convert to the national chain and become a part of 7-Eleven's franchise system.
Coca-Cola Introduces New Proprietary ‘Freestyle’ Fountain Dispenser
Coca-Cola has introduced “Coca-Cola Freestyle,” its new proprietary fountain dispenser “Coca-Cola Freestyle brings to life the refreshingly positive outlook that has always been associated with Coca-Cola," said Chandra Stephens-Albright, Sr. Marketing Director for the brand. “It brings back the magic of the fountain of the past, re-imagines it for the future and then takes it a step farther by celebrating the idea that consumers can truly have their say at fountain.”
The new self-serve fountains are touch screen operated, enabling consumers to select from more than 100 calorie and no-calorie brands - including varieties of waters, juices, teas and sparkling beverages that have never been sold in the United States.
"Anywhere" by Lensyss Display LLC, has been introduced as a cordless, floor-standing motion display that can either flip between 2 images or present a continuous animated image. Powered by standard D cell batteries, this unique technology allows the user to place their motion display wherever it will attract the most attention. For more information, contact Lensyss Displays; (Tel) 216-426-6222 or (Web site) www.lensyss.com
Marketing Impact offers a Light Up Signholder, designed with an interchangeable graphic panel for flexibility. The image area is 4 3/4” x 5 14”. The base is LED lit. The unit is battery powered. For more information, contact Marketing Impact, Ltd., 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Tel.) 905-738-0888; (Web site) www.displaypeople.com
ap graphics
Arpa USA offers its custom digital print high-pressure laminate for use in displays and exhibits. Full color brand images or information can be printed on as little as one sheet of material. For more information, contact ARPA USA, l3300 Vantage Way, Jacksonville, FL 32218; (Tel) 954-581-5882; (Web site) www.arpausa.com
Testrite Visual Products has introduced Curvette Mounts, which call attention to rigid graphics with their unique curvilinear design. Curvette Mounts’ portable lightweight aluminum bases allow for quick graphic changes. The mounts hold rigid substrates from 3/8” to 1-1/4” thick. Bases are offered in 5 sizes and can be used in series to accommodate larger graphics. Available colors are Satin Silver and Matte Black. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Outwater Plastics
Focus Packaging & Display has introduced The FocusPro, an animated display presentation system with a motion sensor that activates the unit when shoppers approach. The presentation is downloaded from a flash memory card. The FocusPro can be used in a wall mount application or with a tripod stand. Presentations can easily be changed for different brand promotions. For more information, contact Focus Display, 10328 Highlands West Dr., Escondido, CA 92029; (Tel) 858-695-3353; (Web site) www.focuspackaging.com
Above All Advertising offers rigid pop up tents constructed from 100% heavy duty polyester tops that are water resistant, fire retardant and UV protected. The patented aluminum frame is 30% lighter than most steel frames. Pop up tents assemble quickly and travel easily for all types of displays, promotions and exhibits. Custom graphics options are unlimited. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537;
(Web site) www.abovealladvertising.com
Transitions Digital Graphics has obtained licensing rights for a new edge-lit technology that uses invisible ink to achieve bright multi-layer full color images. “Our product will compete between traditional single image light boxes and active displays such as LCD or plasma screens,” said Erick Couch, TDG technology director. “Instead of one static image, three images can transition in the same advertising space.” For more information contact Transitions Digital Graphics, (Tel) 805 687 7575;
(Web site) www.transitionsdg.com
Darko has introduced a 3.5" LCD Video Shelf Talker for interactive in-store promotions. The economical unit is powered by D cell batteries or an AC adapter. The unit can feature video or still images. A 2.5" speaker provides clear audio messages. The unit can feature push button activation. The display housing can be custom designed for shelf front or on-shelf displays. For more information, contact Darko, Inc., 2026 Summit Commerce Park, Twinsburg, OH 44087; (Tel) 330-425-9805; (Web site) www.darkoinc.com
AccelerOptics LLC has introduced the CAPTURE 200-inch display. Measuring 14.5 feet by 8 feet, the widescreen CAPTURE panel provides a 200 diagonal inch spectacular display. In contrast to other large display options, the CAPTURE technology delivers brilliant visuals with a screen solution that is lighter, easier to install, and consumes half the energy. Even in environments with high levels of ambient light, the CAPTURE display produces a crisp, uniform, glare-free picture across the full viewing spectrum. For more information visit (Web site) www.capturedisplays.com
T.M. Shea Products’ offers patent pending Category ArcArms for highlighting different product categories and specific products at retail. Category ArcArms are easy to install and are moveable for store resets. The ArcArms help shoppers locate products faster. Several different models are offered for attaching to all types of gondola and shelving systems. For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com
Super Color Digital has introduce FabriLite, a fabric light box that is ahead of the curve. The frame is made of lightweight aluminum, which is both scratch resistant and durable, and is available in both 10-foot backlit fabric or 16 foot backlit vinyl. By using a fabric or vinyl material instead of a duratrans, it allows the consumer to change the images on a frequent basis and with much less hassle. Also, new images can be easily installed by one individual and without any tools. Along with a cutting edge design, its light boxes meet all safety standards. Its ADA compliant/ UL Listed lighting system is pre-installed and produces electronically balanced illumination with no hot or cold spots. Although the lights used in the FabriLite box are much thinner than the traditional ones, quality is not sacrificed. For more information, contact Super Color Digital, 16761 Hale Avenue, Irvine, CA 92606; Tel. 800-979-4446, 949.622.0010; (Web site) www.supercolordigital.com
Joseph Struhl Company
Clearr Corporation offers its new line of frameless graphic displays, StretchFrame and StretchLite. A wide selection takes images “to the edge,” eliminating the conventional “framed in” look. Images are printed using environmentally-friendly fabrics and inks and are retained by a simple, invisible and easy-to-use perimeter tensioning feature. The result is greatly-enhanced visual impact. StretchFrame and StretchLlite are available in popular sizes, custom sizes and mega sizes and can be made in virtually any size. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 763-398-5400;
(Web site) www.clearrcorp.com
Milos Structural Systems has launched its new free-standing LED screen support system for use with super-sized screens up to 22.97' in width. The system was created in response to the proliferation of giant screens used at many types of events which require quick set-up and cost efficiency. The Milos Screen Support offers a maximum span and height of up to 23'. For more information, contact Milos Structural Systems, 10520 Lakeridge Parkway, Ashland, VA 23005; (Tel) 800-411-0065; (Web site) www.milosgroup.com
Blue Goose has introduced The iNFORMER, which features lightweight, aluminum construction. The iNFORMER includes LED lights under each shelf to illuminate products, a 24" LCD display with two built-in speakers, and a header sign. Video content can be fed through a built-in media server or a laptop computer. No tools are required for easy assembly. For more information, contact Blue Goose 7100 Broadway, Denver, CO 80221; (Tel) 303-430-1986; (Web site) www.bluegooseinc.net
ExpoSystems Canada has added PAL 10 to its line of banner stands. PAL 10 offers a 33.5" wide x 84" high graphic image in a wedge shaped base for more stability. PAL10 uses Micro Velcro on the leader and the top rail, making it the most user-friendly graphic replacement banner stand in the PAL line. For more information, contact ExpoSystems Canada, 3640 B McNicoll Ave., Scarborough, Ontario Canada, M1X 1G5; (Tel) 800-263-3976; (Web site) www.exposystems.com
Samsung Promotes Smartphone With Provision Interactive's Air Touch Technology
Provision Interactive Technologies’ 3D Air Touch technology will be used in promotions of Samsung’s latest mobile phone.
Provision’s exclusive U.K. distributor, Wonderworks Media, has integrated Provision’s 3D interactive technology into free-standing, point-of-sale displays. The displays will project 3D holographic videos of the phone that consumers will be able to reach out and “touch.” That action will change the screen image and offer free enrollment into a sweepstakes via their cell phone.
Provision CEO Curt Thornton, said, “With this promotion Wonderworks is using our technology to take POS displays to the next level. Consumers will be completely engaged with this interactive campaign.” Samsung will place the displays in high-traffic public and retail spaces. For more information, visit (Web site) www.provision3Dmedia.com
Coca-Cola Launches Greening Effort In The Nation's Capital
Coca-Cola Co. is demonstrating its environmental leadership in Washington D.C. through a series of innovations designed to reduce the Coca-Cola system’s environmental footprint at each step in the manufacturing, distribution and sales processes. These efforts include climate-friendly beverage coolers, hybrid electric delivery trucks and trailers, and a recycling program for the National Mall and Memorial Parks.
The House of Representatives will be among the first locations in the country to test new climate-friendly, HFC-free, energy-efficient Coca-Cola coolers. Up to 1,800 Coca-Cola coolers and vending machines will be deployed throughout the U.S. and Canada later this year. The new climate-friendly Coca-Cola coolers use carbon dioxide, a natural refrigerant gas and HFC-Free insulation, eliminating 99%of the direct green house gas emissions. The coolers include an intelligent energy management system that cuts energy use by 26%.
History Channel Promotes Series With 3D LCD’s
History Channel is utilizing Magnetic Media’s 3D display technology to promote its new series, Expedition. Magnetic's 57" auto-stereoscopic Enabl3D displays will be featured in street level billboard installations designed by Pearl Media.
Passer-bys will be able to experience the world's largest glasses-free storefront 3D LCDs. For more information, about Magnetic Media’s Enable3D technology, visit (Web site) www.magnetic3d.com
Intel Launches First Networked Storescapes
Inwindow Outdoor, New York City, recently launched a national storescape display campaign for Intel Corporation on behalf of global media agency OMD and creative agency Venables Bell & Partners.
As part of Intel’s “You on Tomorrow” initiative, viewers of the street-level displays are invited to text their vision of the future, which is then broadcast in to the large-scale digital screen incorporated into the Storescape™ in their city, and to other Storescapes throughout the country. For more information, visit (Web site) www.inwindowoutdoor.com
GestureTek Introduces The Cube Interactive Display System
GestureTek has introduced The Cube, a compact, turnkey, ‘plug and play’ interactive display unit that brings the power of gesture control to a variety of display spaces. Project the interactive 80" diagonal display onto almost any floor, wall, table or counter for branding, advertising, entertainment and product promotion. Completely portable, the Cube projects interactive information, special effects, games and advertising onto a 5' x 4' diagonal interactive floor display.
The Cube is cost efficient because no technician is required for set up and there's no need to hang the hardware from the ceiling. Just turn it on, place it on the floor and it runs automatically. For more information on The Cube, visit (Web site) www.gesturetek.com
KioStar Introduces Shopper's Helper Kiosk
KioStar's Shopper’s Helper is a complete in-store marketing solution, designed specifically for the supermarket industry. As a solution-based, shopper-friendly kiosk, it is the next generation in interactive marketing.
For supermarkets, the Shoppers Helper maximizes shopper spending. It engages shoppers with fast, fun, solution-based information from CPG brands specific to each supermarket. This gives shoppers the information they need to forego trips to fast food, specialty, health food, beverage, pet and drug stores.
CPG Brands can provide product information, recipes, coupons, buying suggestions, meal ideas, tips, inspiration and much more. And they can do this using any combination of exciting multimedia videos, pictures, text, music, and printable information.
For more information, contact KioStar Inc., 10960 Edgemont Dr., San Jose, CA 95127; (Tel.) 408-272-9343; (Web site) www.kiostar.com
Central Wisconsin Airport Introduces Digital Signage Kiosks
The Central Wisconsin Airport (CWA) has introduced a new way for companies to advertise to travelers and patrons within the airport with the placement of digital signage kiosks, electronic LCD displays that show information and advertisements using video and directional audio.
The new Digital Signage Kiosks feature three 42" vertical LCD screens allowing multiple advertisers in the same footprint.
Becker Communications, www.beckerinc.com, a Schofield, WI-based display firm created the kiosks for the program.
Black Box Wines Runs ‘You Got Boxed’ Contest
Black Box Wines has launched the "You Got Boxed" contest. For a chance to win $10,000, consumers secretly serve guests Black Box Wines without revealing the package and capture their reaction on camera. Once the tasting is complete, they reveal the box, wow the crowd with the secret worth sharing and submit their video at YouGotBoxed.com.
Kim Moore, Black Box Wines brand manager, said, “The ‘You Got Boxed’ contest provides a fun way for our consumers to continue sharing Black Box and prove the boxed wine stereotype needs to be crushed.”
SKYY Displays Infusions Pineapple Vodka
SKYY Vodka is displaying its new SKYY Infusions All Natural Pineapple, the first Pineapple infused vodka available nationwide.
SKYY Infusions Pineapple was developed for the modern tropical cocktail as an alternative to heavy rums. Jason Daniel, Senior Brand Manager for SKYY Vodka, said, “Our All Natural SKYY Infusions capture the taste of succulent real Pineapple like no ordinary flavored vodka ever could. It is the perfect base for a wide range of tropically inspired cocktails.”
Tanqueray Launches ‘Resist Simple’ Promotion Campaign
Diageo’s Tanqueray gin has launched its first global advertising and promotion campaign, themed, ‘Resist Simple.’
“Resist Simple is about people who detour from the status quo, the predictable, the ordinary, going out of their way to experience a more animated, interesting life,” said Kate Price, brand director, Tanqueray USA. “This includes a refined approach to what to drink. Tanqueray, with its sophisticated, un-simple taste, is for people with a taste for life. We're hoping the idea of resisting simple strikes a note with people getting out more or enjoying time with friends at home, both of which can make for some incredible, memorable experiences.”
Ad executions include a lifestyle theme reading, "Keep Your Tongue Guessing," while the other takes a twist on the traditional Tanqueray & Tonic, "T&T: A Many Splendored Thing And Tonic." Special point-of-purchase materials for the campaign include mass case stackers and permanent wire racks cross-merchandising Tanqueray together with mixers.
Odwalla Displays Light Lemonade
Odwalla has introduced new Light Lemonade and Light Limeade, with antioxidant Vitamins C & E and half the calories and sugar of regular lemonades and limeades.
With only 50 calories per serving, Odwalla's Light Lemonade and Light Limeade combine pure-squeezed juice and TRUVIA natural sweetener. Odwalla is the only premium juice maker in the U.S. to offer a light lemonade and a light limeade using an all-natural non-caloric sweetener.
7UP Celebrates Natural Flavor With ‘7 Dias De Sevenisima’
7UP is inviting consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest.
“Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle. Nine winners will receive a week of easy living, including fun prizes like a family vacation, and gift cards that can be used for a home cleaning service and shopping spree.
“The ‘7 Dias de Sevenisima’ contest reflects the natural energy, fun and spirit of 7UP consumers; something we call the Sevenisima lifestyle,” said Rene Sanchez, Assoc. Brand Manager, 7UP. “We’re offering fans a chance to win ‘7 Days’ of fun prizes for their families.”
7UP has teamed-up with Denise Gonzalez, who embodies the fun and energetic spirit of a Sevenisima lifestyle. Gonzalez will perform a song titled “Sevenisima” which will be featured in the Spanish-language TV commercials.
SunnyD Launches Mobile Marketing Tour
The Sunny Delight Beverages Co., maker of healthful beverage alternatives for kids on-the-go, has launched a mobile marketing tour to support the introduction of its new SunnyD Smoothies. The new product offers as much calcium and Vitamin D as milk.
SunnyD's new Smoothies will be riding shotgun on a six-month mobile tour across the country. Themed “The Science of Move, Laugh & Think,” members of the tour will be interacting with consumers and demonstrating science experiments, which encourage kids to exercise their bodies and minds all at the same time.
Mobile Dog Heart Health Tour Performs Free Examinations
The Mobile Dog Heart Health Tour will stop at dog beaches and parks where veterinary cardiologists will perform free dog heart screenings from inside a special sound-proof mobile exam room. They will use a stethoscope to listen for heart murmurs and other irregular sounds as well as generally assess whether or not the dogs show any signs of heart disease.
The tour is being sponsored by Boehringer Ingelheim, the exclusive U.S. manufacturer of Vetmedin. Dogs with heart conditions live nearly twice as long and enjoy a higher quality of life when treated with Vetmedin, reports the Company.
“Early diagnosis and treatment of heart failure can significantly prolong and improve the quality of a dog's life,” says Ruth MacPete, a San Diego veterinarian, and pet author who will travel with a local veterinary cardiologist on the Mobile Dog Heart Health Tour. “We look forward to reaching out to dog owners.”
Remy Martin Uses Holosinics’ Audio Spotlight Technology
Remy Martin’s latest outdoor advertising campaign grabs consumer attention with Audio Spotlight systems from Holosonic Research Labs, www.holosonics.com, Watertown, MA. This directional audio technology ‘beams” sound directly into the ears of individuals, without being audible to others walking nearby.
Blue Blast Media, in conjunction with National Media Services, incorporated the Audio Spotlight Systems into the Remy Martin photo montages projected on buildings throughout Chicago, L.A., NYC and Atlanta. The billboards were part of Remy Martin’s “things are getting interesting” campaign.
Holosonics’ Audio Spotlight technology targets sound that can only be heard when passersby are directly inside a tight, narrow beam of sound. When a person steps into the beam of sound they hear racing dance music, but when they step outside the area the music is gone... leaving people wondering where the sound came from and attracting consumers’ attention to the billboard above.
Bailey’s Utilizing Tabletop Demo Display
This display was designed to increase awareness of Bailey's by means of rep appearances at bars and retail outlets. The display needed to be eye-catching, easily assembled, portable, yet stable.
The unit features a powder-coated MDF base, mid-shelf and topper. The Topper is litho-printed CIS laminated to e-flute to create a graphic box. It assembles/disassembles in a couple of minutes to fit into a custom shipper.
The Bailey’s Tabletop Demo Display was created for Pierce Promotions by Display-box, 50 Mount St., Bay Head, NJ 08742; (Tel) 800-876-9835; (Web site) www.display-box.com
CARSPAZE Launches Eco Friendly Ad Medium
CARSPAZE USA is rolling out an innovative, eco friendly, advertising medium that transforms parking lots into large scale, drive-in brand environments.
JetBlue is pioneering this new concept creating installations at the upscale shopping malls Macerich's Tysons Corner in Northern Virginia and Westfield Century City in Los Angeles. CARSPAZE is providing these locations with an interesting new visual installation and adding to the customer experience using in flight monitors and a concierge service to reinforce Jet Blue’s “More” campaign message. CARSPAZE is a patented advertising platform using recycled printed panels, crushed tires and low energy recyclable lighting - eco friendly materials that do not end up in landfill. For more information, visit
(Web site) www.carspaze.com
PRN To Feature World Fishing Network On Its In-Store Network
Premier Retail Networks, www.prn.com, a leading provider of digital media solutions at retail, and World Fishing Network (WFN), the only television network dedicated 24/7 to fishing, have formed an agreement to present customized HD content produced by WFN for display on PRN's networks in retail stores. WFN will provide unique content to PRN's network of HDTV screens in 5,200 retail locations including Walmart, Sam's Club, Costco and Best Buy.
Christopher Doyle, WFN VP, Marketing, said, “Partnering with PRN is the perfect way to allow even more people to travel to the best fishing destinations across the country.”
Spatial View Partners With T-Mobile For 3D Digital Signage
Spatial View Inc., www.spatialview.com, a leading developer of 3D display technologies, announced that T-Mobile Czech Republic is piloting its autostereoscopic 3D displays in its Prague retail locations. The screens will feature original 3D content produced by Saatchi & Saatchi to engage viewers at the point of purchase.
Using Spatial View's content creation tools, Saatchi & Saatchi updated T-Mobile’s advertising campaign to play in 3D within each of these locations. In addition, a glasses-free 3D video clip produced by T-Mobile and targeted 3D advertisements will play to captivate viewers and drive sales. The Spatial View 46 inch 3D Displays offer a glasses-free 3D viewing experience without the need for optical aids.
“Spatial View is pleased to be partnering with T-Mobile Czech Republic for its first 3D display debut in a global retail chain,” said Jason King, VP, Sales & Marketing, Spatial View. “T-Mobile is committed to the latest technology that will enhance its customer’s shopping experience.”
CUSTOM BANNER & MEDIA
19 Buffum Road
North Berwick, Maine 03906
Tel: 800-926-7643
Fax: 800-611-8257
E-mail: info@custombanner.com
Websites: www.custombanner.com
www.mediapicturesonline.com
Your wholesale source for custom dyed fabric products including banners, table skirts, flags, photo shoot and tradeshow backdrops, floor and counter mats, and many other custom fabric POP displays. In addition to custom fabrics, we also offer in-house solvent printing on vinyl, vinyl mesh and outdoor fabrics. Whether you need one custom unit or thousands, we deliver high quality products, on time and at a fair price.
To request free fabric / vinyl swatches, please call or visit our website. Send us your artwork and we will be pleased to provide a custom prototype.
Imagine an integrated vertical backdrop and floor mat in your retail showroom or tradeshow booth!
TESTRITE VISUAL PRODUCTS, INC.
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite offers a variety of Banner Stands to convey your message at Exhibitions, Sales Meetings, In-Store Displays or Special Events. U.S. engineered and manufactured, Testrite banner stands are fully telescopic, lightweight and affordable. Classic, Excel and Retractable banner stands are simple to use and will convey a large visual impact in seconds.
ABOVE ALL ADVERTISING, INC.
9080 Activity Road, Suite A
San Diego, CA 92126
Tel: 866-552-2683, 858-549-2226
Fax: 858-777-3537
E-Mail: info@abovealladvertising.net
Web Site: www.abovealladvertising.net
Above All Advertising has introduced the Giant Moveable Billboard. Standing at 7' tall and 15' wide, it holds graphics printed on a durable polyester fabric that adds vibrancy to all campaigns. The sturdy, yet lightweight aluminum frame allows for easy set-up and take down, as well as easy transport. The product can be set up at trade shows, sporting events, sponsorships, outdoor, indoor, park & rides, parking lots, theme parks, etc., with ease. For more information about the Giant Moveable Billboard, contact Above All Advertising, Inc., 9080 Activity Rd., San Diego, CA 92126; (Tel.) 858-549-2226; Fax 858-777-3537; (Web Site) www.abovealladvertising.net
VICTORY CORPS.
2730 Nevada Avenue N.
New Hope, MN 55427
Tel. 800-328-6120 or 763-561-5600
Fax: 763-561-8523
E-mail: shandeland@victorycorps.com
Web site: www.victorycorps.com
Don't just show your product, bring life to it!
Before you plan your next window display, give Victory Corps a call. Our line of Floral Sheeting enhances the look and the desirability of your product line. Lightweight, three-dimensional and easy to use, Floral Sheeting is available in every color of the rainbow. So versatile, you can use it as the main component of your display or as a subtle backdrop. Either way, it is guaranteed to draw people into your store.
EXPAND INTERNATIONAL OF AMERICA, INC.
400 Long Beach Blvd.
Stratford, CT 06615
Tel: (203) 870-2030 ext. 10
Fax: (203) 870-2034
E-mail: us@expandmedia.com
Web Site: www.expandmedia.com/us
Expand QuickScreen 3, our most popular display, is now even better with a new top graphic holder and telescopic pole. We have also given it a fresh new look with transparent accents. The patented, removable, graphics cassette will allow the user to easily switch their message.
Width: 33 7/16" and 39 3/8" Height: 63" to 88 5/8".
Expand MediaScreen 4 is a low tension retractable display that also allows the user to change the image often. Your marketing becomes more cost-effective since you now can do it all by yourself.
Width: 33 7/16" and 39 3/8" Height: 63" to 88 5/8".
Most of our displays offer a lifetime warranty, set up in less than a minute and pack down into easy to carry nylon bags.
DSA/PHOTOTECH, INC.
16961 Central Avenue
Carson, CA 90746
310-537-5000, 800-327-3723
Fax: 310-537-7060
Email: Sales@dsaphototech.com
Website: www.lightboxes.com
DSA provides illuminated and non-illuminated graphic display solutions. We manufacture indoor and outdoor lightboxes and kiosks for the retail, service, exhibit and advertising industries. Large format, thin profile and a complete line of LED Edgelit products are available including single sided, two sided, and outdoor options. Standard and custom sizes and finishes are available if you are ordering one or one hundred lightboxes. We specialize in custom solutions and quick turnaround with the highest service levels.
DSA|Phototech…….Fast/Flexible/Focused.
EXPOLINC
140 N. Main Street
Mt. Gilead, OH 43338
Tel: 419-947-9750
FAX: 419-947-9756
E-Mail: info@expolinc.us
Web Site: www.expolinc.us
Expolinc provides portable display systems for all occasions. We make it as simple as possible to present your message in an attractive, effective and consistent way wherever your target group happens to be. Regardless of whether you are holding a product demonstration in a store, getting your message across at a sales meeting or exhibiting at a trade show. We focus on easy-to-use portable display systems of the highest quality. We develop, design and manufacture all our products ourselves, and our products carry a lifetime warranty. All products are in stock and available for same day shipping.
ILLUMA DISPLAY, INC.
P.O. Box 1531
Brookfield, WI 53008
Tel: 800 501.0128 or 262 439-2108
Fax: 262 439-2109
E-mail: info@illumadisplay.com
Web Site: www.illumadisplay.com
Illuma Display designs and manufactures a unique line of curved backlit displays featuring a sleek and narrow profile. The frameless design allows for 100% of the image to be seen. Our backlit displays are lightweight and very easy to install. A wide range of standard sizes are available for immediate delivery and custom sizes are available as well.
The double-sided Illuma-Graphic stand combines a low profile frameless structure with a distinctive curved front. Standing 6 feet tall, the Illuma-Graphic Stand is lightweight and portable making it perfect for retail, banks, trade shows, casinos and more. There are unlimited advertising possibilities with the Illuma-Graphic Stand.
Backlit displays from Illuma Display offer a distinctive alternative to conventional lightboxes. Please visit our web site at illumadisplay.com or call toll free at 800-501-0128 for additional information.
TESTRITE VISUAL PRODUCTS
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite Instrument Co., Inc. has introduced a New Sign Frame "Mightee Mount". Simple and easy-to-use freestanding system for displaying temporary or permanent information in public areas. Steel bases accept standard ridge substrates up to 1" thick. Base colors silver and black power coated widths: 11", 24", 36" and 48”.
Category: Interactive Displays
Display Producer : SMS
760 Lakeside Drive Unit D, Gurneee, IL 60031
This interactive Schlage LiNK Endcap display for Lowes includes product spinners and LCD video with push button selection. It features a large back panel to explain features and benefits and the display also includes an installation video. Schlage wanted to create an eye-catching endcap display to promote its new LiNK product that educated the consumer, promoted the brand and the interactive feature allowed the customers a hands-on experience with the product. The display had to show both sides of the product and explain how to use it.
Category: Bottle Glorifiers
Display Producer : Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This premium wood and acrylic back bar glorifier was manufactured for Caballeros. The 5 and 7 year old Scorpion Mezcal won numerous awards and is served in upscale establishments and many celebrity chef restaurants. The Glorifier was used to bring attention to the bottle on the shelves of upscale venues. The Glorifier features a lightly stained and finished hardwood base, laser cut and engraved acrylic edge light riser, super bright LEDs, and a magnetic changeable number so they can feature 5 or 7 year anejo on the glorifier.
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, New York 10466
This display is part of a program for Johnnie Walker which is a sponsor of the new Yankee Stadium. This display was produced for the opening of the new stadium. The pole topper floor display was part of a mass case program as ten or 20 cases of product were stacked underneath and around the unit. The program coordinated with the opening of the stadium and created much attention.
Category: Signs
Display Producer: Focus Packaging and Display Group
10318 Highlands West Drive, Escondido, CA 92029
This Focus Pro voice motion sensor sign features changing lenticular or print graphics. The sign enhances graphic media with coordinating sound. FocusPro frames can be used indoors and outdoors, spreading even sound across the environment. Flat panel loudspeakers allows sound to be dispersed from the entire surface of the panel. The sign is available in stock colors black, red, silver with custom colors available. The accessories include the FocusPro tripod stand and the FocusPro wall/ceiling mount.
Category: Motion Displays
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, P.O. Box 500, Bogota, NJ 07603
Outwater Plastics Industries offers Solar Powered Motors for rotating signs, turntables and ceiling banners. These versatile motors can be used to create all types of motion effects. The economical units are environmentally friendly because they are powered by ordinary room light, and new batteries or electrical connection is required.
Category: Mobiles/Table Tents
Display Producer: Promo Print Solutions, Inc.
420 S. Koeller Street, Suite 208, Oshkosh, WI 54902
The Coors Light Snap Mobile® table tent is a unique construction designed to attract consumer attention. It features 360 degree viewing and 3D construction offering at least l/3 more graphics space. The pop-outs and drop down floor, add structural enhancements and the table tent will hold its shape over time rather than drooping like traditional table tents. The piece ships flat and sets up extremely easily and quickly. It can be die cut to almost any shape and can sit on a table, counter or floor; can hang from the ceiling or shelf and can be a pole topper or display topper. The Snap Mobile® is a patented product.
Category: Shelf Displays
Display Producer: TM Shea Products
984 Livernois Road, Troy, MI 48083
T.M. Shea’s MagnaStrips™, help generate impulse sales of gift cards and other light-weight products, MagnaStrips™ easily apply to any vertical flat metal surface. Products are than easily loaded onto the MagnStrips’ peg hooks. MagnaStrips™ are offered in a variety of lengths and can be custom-cut to specifications. A sign kit can be added to attract attention.
Category: Interactive Displays
Display Producer: SMS
760 Lakeside Drive Unit D, Gurneee, IL 60031
This MBT Shoe Tower Display is interactive with LCD video created to promote this high-end shoe brand. The tower has a nine inch LCD screen with a motion sensor and each shoe is secured with cable pull boxes for security. The double-sided display shows eight shoes at a time while maintaining a clean, eye-catching display. The video was triggered to play whenever someone passed by. The display also features the benefit of having both an interchangeable LCD card as well as allowing for interchangeable graphics on the back of the display.
Category: Snaprails
Display Producer: POPCO, Inc.
5405 Opportunity Court, Minnetonka, MN 55343
The NX Snaprail may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver and also may be cut to custom lengths. The Snaprail offers a quick-change locking feature which allows signs to be changed easily without tools. A second Snaprail may be used along the bottom of the sign, keeping signage from curling and creating a framed look. Black or clear accessories are available.
Category: Light Boxes
Display Producer: Above All Advertising
9080 Activity Rd. Ste A, San Diego, CA 92126
Above All Advertising, Inc has introduced a LED light box, which can be mounted on any wall surface. The units are lightweight and sleek. They are offered in all custom sizes for distinctive display campaigns. They provide energy-efficient, brilliant illumination of graphics to attract attention.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Crown Royal Traffic Light Lighted Sign, created for Diageo and its agency, IMS, features real traffic light hardware for an authentic look. The display signals that its time to drink Crown Royal whisky. Traffic lights usually contain three lamps: red, yellow, and green. In this case Crown Royal chose their signature color purple to replace the green. The Red light represented Crown Royal EXTRA RARE, the Yellow represented Crown Royal Reserve, and the Purple Crown Royal.
Category: In-Store Media
Display Producer: Focus Packaging & Display Group
103l8 Highlands West Drive, Escondido, CA 92029
These new Wi-Fi-LCD screen signs range from 10.4", 15", 17", 19", 26" and 32". The signs feature built-in electronics for wireless communications. The units offer the media digital solution for wifi applications. The appliance enables centralized control, scheduling and delivery of multimedia content.
Category: Basewrap
Display Producer: Proprint Services, Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
Proprint Services Inc. specializes in producing quality basewrap. This particular item was printed on a 4 mil smooth stock at 150 line screen to ensure a sharp looking graphic reproduced well. At a size of 18" high with a 24" repeat and a length of 50', this full color basewrap has an outer diameter of 1.25" when finished which makes it ideal for kitting. This inexpensive piece pulls together a full display and keeps the pallet looking inviting.
Category: Corrugated Displays
Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
This Bridgestone Promo Floor Display was designed to project an eye catching design featuring bold graphics, while maintaining a small retail footprint. The marketing objective was to promote the Bridgesstone brand and $l00 incentive. The goal was to create attention to the Bridgestone Visa Prepaid card. The Origami design shows the programs and advertisements.
EcoTek Lighting offers the Tri-Vu Indoor Menu Board with direct backlit LED Array technology, which delivers extraordinary illumination and energy efficiency. LED menu boards provide 55%greater energy efficiency than fluorescent menu boards. Patented dimming sensors allow the Day- Part LED Indoor Menu Board to be dimmed automatically at night. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630.
Pinquist Tool & Die Co. Inc. offers its clients environmentally efficient manufacturing processes every step of the way. Pinquist has announced plans to make “return & remanufacture” a viable option. Candace Oshinsky, Vice President of Pinquist Tool & Die has become certified as a LEED Professional, and will lead Pinquist’s sustainability efforts. The LEED’s (Leadership in Energy & Environmental Design foundation) mission is to transform manufacturing and construction processes to become environmentally friendly. For more information, contact Pinquist Tool & Die Co., 57 Mesrole Ave., Brooklyn, NY 11222.
KRAFT is always looking for ways to improve sustainability; one way is through in-room coffee programs for the hospitality industry. By focusing on less waste, health & safety, sanitation, convenience and quality responsible blends, KRAFT recently launched the NABOB single cup coffee pod which is 100% Colombian and contains more than 30% Rainforest Alliance Certified TM beans. These promotional materials were printed on FSC HannoArt Cover stock with vegetable based inks.This pop-out brochure & tent card was printed by Proprint Services Inc. 5621 Finch Avenue East, Unit 5, Toronto, ON, Canada M1B 2T9.
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