T-Mobile myTouch 3G On Display In Stores Nationwide
T-Mobile is displaying the new T-Mobile myTouch™ 3G with Google™ which is offered with an array of accessories and customized shells. “myTouch 3G can be personalized to wholly reflect your individuality, making it 100% you,” said Denny Marie Post, chief marketing officer, T-Mobile USA. “We’ll help this come to life from the get-go at our retail stores, where unique sample personas will be displayed to illustrate some of the many customization options.”
Customers will be able to design their own shell using a variety of methods, including uploading a personal photo, graphic design, or selecting text, shapes, icons or logos. The final design is custom-printed onto the shell, then shipped. On its inside, myTouch provides customers with the ability to richly personalize the entire theme of the device with new widgets, icons and wallpapers.
Captain Morgan Launches “Calling All Captains” Campaign
Captain Morgan’s new “Calling All Captains” campaign “is a call to arms recruiting adult consumers who are the unsung party heroes, who in their unique way make things happen that become legendary among their crew,” said Tom Herbst, Director of Marketing, Diageo Rums.
The campaign features an “Ultimate Pose Off,” allowing consumers to win prizes from the Captain’s Treasure. This contest is designed to uncover consumers’ most legendary adaptation of the Captain’s pose. Consumers are encouraged to email or text their “Pose-worthy Moment,” with their own Captain nickname. An eligible winner will be selected each week with a grand prize of $50,000 awarded to “Captain Morgan’s Ultimate Poser Champion.” On and off-premise P.O.S. and event promotions will highlight the promotion.
Rosemount Wines Promote Partnership With ‘Hell’s Kitchen
Rosemount Estate wines has formed a one-year exclusive wine partnership with Hell’s Kitchen, the reality series in which aspiring young chefs are put to the ultimate culinary challenge with Gordon Ramsay, world-renowned celebrity chef As part of the agreement, the wines of Rosemount Estate will be prominently featured on Hell's Kitchen Seasons Six and Seven with both product integration and appearances by Rosemount Estate brand ambassadors. To coincide with the airing of the show, Rosemount is running a comprehensive national campaign featuring in-store merchandising, wine and food pairing suggestions from Chef Ramsay, and online/mobile components. The Rosemount Estate/Hell’s Kitchen p.o.s. materials will be placed in grocery, drug and independent food stores as well as restaurants.
Reebok Displays EasyTone Shoes For Toner Legs
Reebok has entered the toning shoe market with the launch of Reebok EasyTone. Independent university lab tests proved that by wearing EasyTone, a woman could generate up to 28% more butt muscle activation compared to an ordinary sneaker. The proprietary technology was invented by former NASA engineer, Bill McInnis, who perfected a balance pod system in the sole of the shoe that creates natural instability with each step. Katrin Ley, Head of Womens at Reebok, said, “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it’s a shoe they are not ashamed to be seen wearing either.” Reebok EasyTone shoes will be displayed at top retailers including LadyFootlocker, Dick’s, and Nordstroms.
La Perla Pop-Up Shop Visits The Hamptons
La Perla, the Italian luxury brand, recently opened its first North American Pop-Up shop, located in East Hampton, New York.
The 900 sq. ft. boutique showcased the La Perla Mare swimwear collection and its complete line of lingerie.
The store is bright and spacious, reflecting both the principal elements of La Perla Boutiques globally, and the beach atmosphere of East Hampton. The white minimalist interior keeps the focus on the collections and the bright poolside imagery from the La Perla Mare 2009 ad campaign which is shown throughout the store. “This location allows us to be closer to our existing clients in the Hamptons and helps us welcome new ones who may not have visited our other boutiques,” said La Perla NA’s CEO, Suzy Biszantz.
Crocs Displays New Back-to-School Styles
Crocs, Inc. is displaying four new fun Crocs™ shoes for kids for the back-to-school shopping season at select retailers nationwide.
“Crocs continues to deliver comfortable, casual, and colorful shoes that, when combined with our innovative design elements, are perfect for heading back to school,” said John Duerden, President & CEO of Crocs, Inc. “Moreover, with parents continuing to be conscious of value during these tough economic times, they can feel good knowing these new styles provide kids with high quality footwear at an affordable price.”
For each pair of Crocs™ kid's shoes purchased, consumers will receive a free croc-a-doodles™ kit. This kit includes washable markers and stencil sets for kids to use to custom design their favorite pair of Crocs™ shoes. Kids are encouraged to show off their design by having their parents submit a photo of their creation to the Color My Crocs™ shoe contest.
Candie’s At Kohl’s Launches Fall Promotion Campaign
Britney Spears and her latest music video, “Radar,” will be featured in Candie's latest marketing campaign. The junior brand outfitted Spears for the video with apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores.
Julie Gardner, Kohl's executive vice president and chief marketing officer, said, “We are very excited that Britney Spears will continue to appear in the fall 2009 Candie’s Only at Kohl’s advertising campaign. After a successful launch in spring, we know Spears has a strong connection with our young shoppers who want great style at exceptional value."
The campaign will be heavily integrated into Kohl's fall 2009 marketing vehicles, including broadcast, circulars, and in-store graphics.
EA Displays Its Newest Sims Game
Electronic Arts recently introduced its highly anticipated 'The Sims™ 3' game. Players stormed retail displays recently making it the best-selling PC launch in EA’s history.
Rod Humble, Head of the EA Play Label, said, “The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It's their world now, we can't wait to see everything players create and share.”
Alienware Launches New Store-Within-A-Store
Alienware has opened the first Alienware Experience, a new store-within-a-store, at the Micro Center in Paterson, NJ. As Dell’s premier gaming brand, Alienware is bringing a new level of excitement to the retail marketplace with The Alienware Experience giving hardcore gamers and tech-savvy computer enthusiasts the opportunity to experience Alienware first hand.
At the Alienware Gaming Area, gamers can test drive the latest games available on Alienware systems. Several award-winning products will be showcased including the recently introduced Alienware M17x, the world's most powerful 17-inch gaming laptop, the M17 and Area-51 m15x laptops and the Area-51 X58 desktop.
“Having an expanded retail presence to showcase Alienware’s design, performance and power is extremely important to us and our fans,” said Michael Tatelman, V.P., Marketing for Dell’s global consumer business.
Classified Cosmetics Displays Aero Mineral Makeup
Classified Cosmetics is featuring this Aero Minerale Makeup Mist Power Panel.
An active Lenticular graphic is the centerpiece of the power panel display header. The graphic quickly engages the consumer to review the product benefits.
This power panel display has been installed in hundreds of Duane Reade stores. This display was created by Accentuate, Inc., a Santa Fe Springs, CA-based p.o.p. firm. (Web Site) www.accentuateinc.com
Vans Develops Environmentally Friendly Display
Vans wanted to develop an environmentally friendly display to showcase its own recycled shoe line. This unit is fabricated from recycled cork, metal and graphics. This display’s construction had little impact on the environment, and the display unit is designed to last for years. Vans teamed up with Fabcon Creative, a Santa Ana CA-based point-of-purchase display firm, to create this environmentally friendly display.
Winn-Dixie Launches New Brand Positioning
Winn-Dixie Stores is launching a new brand position, “Fresh Checked Every Day,” to coincide with completed upgrades on 51 of its stores in Florida and Georgia. “We’ve spent the last several years improving our stores, our merchandising and our service,” said Winn-Dixie Chairman, CEO Peter Lynch. “Now, Winn-Dixie customers, no matter where they shop, will find a fresh and local shopping experience, with enhanced customer service.”
All stores showcase fresh and local merchandise complemented by a new color palette and signing package. Other enhancements include: expanded produce departments with wood flooring, wider variety of organic and natural products, well-stocked wine departments, custom sub shops, wood-burning rotisseries, and expanded pharmacies and bakeries.
ECHO Tools Is Utilizing A Modular Lightbox System
ECHO, a major outdoor power equipment company, had a problem with its existing 2ft x 8 ft metal lightboxes, which were heavy, expensive and difficult to ship.
Walls+Forms, Inc, Coppell, TX, designed a new modular display using 2ft x 2ft x 2 panel sections. Light in weight and easy to install, the left & right sections have electrical connectors that simply snap together on site.
Walls+Form’s proprietary aluminum framing system houses the easy to change images. The sturdy White Coroplast outer has illuminated ECHO logos printed on all 2ft sections, creating a great corporate look. 40Watt Circline tubes with electronic ballasts brightly light each image.
Units can be wall mounted in line, as a corner section, or a 4ft x 4ft square. Other options include a double sided 4 panel unit, or individual 2ft x 2ft lightboxes in single or double sided format. The design can also be adapted to a double sided floor stand. The same 2ft x 2ft image is also used in a Ceiling Mounted Light Thief.
Inflatables Promote New Shell Gasoline
Shell is featuring these twenty foot Hot Air Balloon shaped inflatables atop its Shell stations to help promote its Nitrogen Enriched Gasoline fuels launch.
Each of the 600 inflatables was equipped with a 5 foot by l0 foot digitally printed, detachable banner. Internal lighting made night time visibility exceptional, providing a “beacon” in the night. These inflatables were created for Shell by The Inflatable Marketplace, an El Cajon-based inflatable p.o.p. display producer. (Web Site) www.inflatablemarketplace.com
BP Launches ‘BP Younger For Longer’ Challenge
BP Products has teamed up with Olympic swimmer Dara Torres to launch the BP Younger for Longer Challenge, a search for inspiring stories of how Americans maintain their youth and vitality. The contest will support BP’s continued rollout of BP gasoline with Invigorate.
Torres and a select BP judging panel will choose 20 of the top entrants to receive a first place prize of BP gas for a year, valued at more than $2,000. One grand prize winner will be awarded $10,000 in BP gasoline, plus a trip to meet Dara Torres, an athlete who embodies running younger for longer.
Torres will be the face of the new contest, and will participate in other marketing activities on behalf of BP’s Team Invigorate, a team of inspirational athletes who personify the younger for longer brand message. The team also includes professional surfer, Ryan Helm and marathon runner, Linda Quirk.
eZee Electric Bicycles Launches Major U.S. Expansion
eZeebike USA has expanded the eZee brand of electric bicycles into the U.S. market. “This is a personal vehicle whose time has come,” said Joel Gayner, eZeebike USA President. “The addition of eZee bike's reliable electric power system overcomes distance and hills and allows everyone to enjoy the biking experience.”
Across the U.S., eZeebike USA currently has established several retail locations in six states with more stores planned. The Company intends to have eZee Flagship stores across America, beginning with the first two in El Segundo and Rancho Mirage, California. “Contrary to the big-box, limited service retail model, we are creating a sophisticated dealer network for customers seeking a high-quality electric bicycle experience in an upscale lifestyle environment,”said Gayner. The eZee line-up features an e-bike for every lifestyle from "beach" cruisers, to serious performance bikes.
Safe Lites, LLC, offers GlowSkin a new "green" technology aimed at creating unique attention-grabbing animated signage. GlowSkin® On Demand Finishing Center allows graphic printers to design, produce and deliver lightweight Active Illumination systems. For more information, contact Safe Lites, 12903 Pioneer Trail, Eden Prairie, MN 55347; (Tel.) 866-206-0566; (Web site) www.safelites.com
ap graphics
The Allure Global Digital Fountain Display enables digital media at the point of sale by using customer-facing fountain drink dispensers to showcase high-impact, motion graphics. Allure Global’s Digital Fountain Display works within the same footprint as an existing static marquee, making installation fast and easy. For more information, contact Allure Global Solutions, 400 Embassy Row, Atlanta, GA 30328; (Tel) 770-951-0000; (Web site) www.allurefm.com
Testrite Visual Products offers Perfex Swivel Frames, which help to call attention to in-store graphics. The swivel frames permit graphics to be rotated to any angle desired. The sturdy, elegant anodized aluminum frames are constructed of anodized, satin finish aluminum. Graphics can be easily loaded and changed. The swivel frames can be mounted to a wall or ceiling. The frames are offered in a variety of sizes, and custom models are also available. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Outwater Plastics
Practical Retail Merchandising offers a case extender, which provides a brand marketer and retailer with additional off floor merchandising space. The heavy duty steel strap and wire construction is sandwiched between two cases of a multi case floor display to showcase additional sizes, flavors, or items related to recipes. The case extender provides ample space for a full color billboard logo. For more information, contact Practical Retail Merchandising Inc., 7 Williamsburg Rd., Evanston, IL 60203; (Tel.) 847-679-4052; (Fax) 847-329-0038.
Above All Advertising offers circular hanging displays for in-store display and trade show exhibit applications. Circular hanging displays can be seen from any angle. Due to their light weight and compact design, circular hanging displays are easy to setup and install. These display mediums are easy to collapse for easy transport. These displays come in a circular aluminum or fiberglass framework. Display banners fit perfectly around the metal framework. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537; (Web site) www.abovealladvertising.com
Californeon Lighting offers an alternative to neon glass tube lighting, LED Flex Plus, the latest technology exceeding Lumens, performance, durability, safety, flexibility and energy efficiency of traditional Neon glass. The patented process uses only high quality LEDs. It runs 150 feet on a single 110 outlet. It is 3 times brighter than neon and lasts 5 times longer. It requires no maintenance and is waterproof. For more information contact Californeon Lighting Products, 1040 Avenida Acaso, Camarillo, CA 93012; (Tel.) 805-388-6800; (Web site) www.californeon.com
PureDepth, Inc., the creator of Multi-Layer Display (MLD™) technology has newly-allowed patents applications, including “Interactive Three Dimensional Display with Layered Screens,” for an interactive 3-D display with layered screens. It allows advertisers to display messages on one screen while images are being displayed on other screens. “Depth Fused Display,” is a new method of displaying an image with variable perceived depth. This allows for 3-D images that appear to float between the screens. For more information, contact PureDepth, (Tel) 646-356-8312; (Web site) www.puredepth.com
Testrite Visual Products has introduced the Mega Wave Wall, a light weight portable display and exhibit system. The sturdy frames are constructed of 1-1/4" diameter clear anodized tubing. Graphics are available both one- and two-sided. Assembly is easy and rapid. A “wrinkle free” stretch fabric with the graphics is easily attached to the frame. The Mega Wave Wall system is flexible- it can be set up in an unlimited number of different shapes and sizes. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Outwater has introduced LED Ribbon Flex Light. Easy to install via peel & stick tape on its underside, Outwater’s LED Ribbon Flex Light is well suited for installations that warrant a thin profile. Outwater’s low cost, energy efficient 24-volt LED Ribbon Flex Light is similar in illumination to a 20 watt halogen bulb, yet consumes only 4.8 watts per 22-1/2” strip. No heat emissions or UV radiation render Outwater’s LED Ribbon Flex Light ideal & safe for display & exhibit applications. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Above All Advertising offers collapsible wall displays that provide an attractive backdrop for events and exhibits. These collapsible walls require minimal set-up time, and are easy to install and disassemble. Manufactured using high quality aluminum frames, the collapsible walls are offered in various shapes and sizes. The displays take up minimum storage space and are supplied in padded carry bags for transportation. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel.) 866-552-2683; (Web site) www.abovealladvertising.com
Joseph Struhl Company
Expand MediaFabric is a large display wall that sets up in a minute. Graphics are printed on fabric that is fastened on the display, which means they do not have to be reattached each time the display is set up. Expand MediaFabric is offered in straight and curved models. For more information, contact Expand International, 400 Long Beach Blvd., Stratford, CT 06615; (Web site) www.expandmedia.com
Dannon Launches “Dannonomics” Rewards Program
The Dannon Co. has launched Dannonomics, which will enable consumers to earn savings of up to $15 on their next purchase of Dannon products through instant savings coupons and a mail-in rewards program. The Dannonomics loyalty rewards program is the first time Dannon has extended a promotional program across all of its brands.
Eric O’Toole, Sr. V. P., The Dannon Co., said, “We want to make it easier for families to afford delicious, nutritious foods by rewarding their purchase of Dannon brand yogurts, snacks and drinks with coupons, redeemable on any Dannon product.”
The Dannonomics program will span across Dannon’s traditional and functional brands: Dannon yogurt, Activia, DanActive, Danimals, Light & Fit and Dan-o-nino. Dannon will support Dannonomics with TV ads, in-store point-of-sale promotions, lids and over-wraps of Dannon packages and magazine coupon inserts. The promotion was created by Dannon with support from Marketing Drive, Norwalk, CT; (Web site) www.marketingdrive.com
Monster Media Premiers 3d Lenticular Vinyl Storefront Display For Landshark Beer
Monster Media recently launched the first-ever three-dimensional (3D) lenticular vinyl storefront display to promote Landshark, a Jimmy Buffett inspired beer produced by Anheuser-Busch In Bev. Located on 180 N. Michigan Avenue in Chicago, the 3D display is part of a larger 65 foot long, by 9 foot high display, in which Monster Media incorporated gestural interactive projection and vibrant, eye-catching vinyl to encompass the entire corner location.
No special glasses are needed to view the 3D aspect of the display which seems to pop off the building, projecting a bottle of Landshark along with its slogan, “Let The Fin Begin.”
“We are constantly reinventing our products to take advantage of some of the latest technologies,” said John Payne, president of Monster Media., Orlando, FL, (Web site) www.monstermedia.net
Inwindow Outdoor Launches First Digital Mall Storefront Campaign For U.S. Navy
Inwindow Outdoor, New York City, (www.inwindowoutdoor.com), a leader in storefront-based advertising, has launched a digital storefront campaign for the United States Navy in four major malls in the Dallas and Oklahoma City areas. This is the first digital advertising storefront display in a mall and the first use of touch screen technology in a storefront advertising campaign anywhere in the U.S. The campaign supports the “NAVYForMoms.com” initiative. The displays enable users to manually manipulate the images on the display, via the touch screen technology, to see videos of Navy officers and their moms as well as postcards and pictures.
“This campaign created for the U.S. Navy represents a significant milestone for our business,” said Steve Birnhak, CEO of Inwindow Outdoor. “We have enjoyed great success creating deeply interactive displays at street-level retail locations in major cities and this is our first significant installation in our mall locations. As is our custom, we have also incorporated technology not before used in a storefront display, allowing mall-goers to interact and truly engage the display.”
XG-ad & Foot Traffic Launch The AdOasis
This multi-sensory kiosk utilizes what Foot Traffic Media calls 6D advertising, which blends consumers' senses of sight, sound, scent, taste, touch and thought to get them engaged in new experiential ways.
The AdOasis is designed to engage all the senses, putting an advertiser’s message front and center. It refreshes consumers with a cooling mist or warming heat. It has state-of-the-art, eye-catching graphics; all the while relaxing and engaging customers with pleasant fragrances and digital audio.
For more information, contact XG-ad, St. Louis, MO, (Tel) 314-436-0092; (Web site) www.xg-ad.com
Skinny Water Displays Support NY Launch
Skinny Nutritional has introduced Skinny Water, a line of enhanced waters that are zero calorie, zero sugar, zero sodium to the New York metro market.
Skinny Water contains Calcium, Potassium, Vitamins, Electrolytes and Antioxidants and is available in 6 flavors: Orange Cranberry Tangerine (Wake Up); Lemonade Passionfruit (Multi-Vitamin); Raspberry Pomegranate (Crave Control); Acai Grape Blueberry (High-Energy); Peach Mango Mandarin (Fitness); and Goji Fruit Punch (Muscle Recovery).
SKYY Vodka Creates Fresh Mix Bar
SKYY Infusions is rolling out a national promotion showing consumers just how easy it is to create cocktails with fresh fruit. The SKYY Infusions Fresh Mix on-premise sampling program will introduce consumers to the SKYY Infusions brand while allowing them to create their own simple, fresh fruit muddled cocktails.
At restaurants, nightclubs, and bars SKYY Infusions has created a temporary Fresh Mix Bar Station where consumers will be invited to mix their own fresh cocktail under the watch of a helpful bartender. Consumers can then order these creations at the main bar.
Dr Pepper Camaro Promotion Targets Young, Hungry Guys At Carl’s Jr. And Hardee’s
Carl’s Jr. and Hardee’s together with Dr Pepper are giving away a 2010 Chevy Camaro. Guests who purchase a large beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-win game cup. Each cup contains a unique game code. Customers can then visit www.DrPepperCamaro.com to register and insert the code to reveal if they have won one of six all new 2010 Chevy Camaro cars to be given away during the promotion.
“Our core loyal customers of 'young, hungry guys’ love three things: great burgers, fast cars and hot women,” said Brad Haley, EVP of Marketing for Carl's Jr. and Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the very least, the first item on that list, great burgers, along with a chance to win the second item on that list - a hot car.”
P.O.S. Promotes Red Mango Iced Teas With Probiotics
Red Mango will become the first retailer to offer made-to-order iced teas fortified with probiotics.
Three proprietary flavors, all incorporating GanedenBC30, a patented strain of probiotic shown to help support the immune and digestive systems, are available in Red Mango stores. Lemonocity (Lemonade Green Tea), Mysteaque (Vanilla Black Tea) and Fanteasia (Wildberry Hibiscus Tea) iced teas contain a significant amount of probiotics.
Red Mango is using special display materials to educate its customers about the advantages of its iced teas.
Mountain Dew’s Aluminum Bottle Series Features Under-Cap Sweepstakes
Mountain Dew is releasing Green Label Art, Volume III; a limited edition series of collectible aluminum bottles adorned with custom designs from six of today’s leading artists.
The third volume of Green Label Art taps six new artists spanning the worlds of action sports, music, vinyl toys, video games, fashion, fine art, illustration and graffiti. This diverse roster includes Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO and Claw Money, the first female artist to participate in the project.
Green Label Art, Volume III has incorporated elements from each artist’s design into gear from WeSC, Adidas, Zoo York, Burton Snowboards, G-Shock and New Era. These collaborative products will be available through an under-the-cap sweepstakes.
Green Label Art will come to life through an exhibit at a New York City art gallery that will raise funds to support the arts.
Deutsche Bank Launches Real-Time Carbon Counter Sign
Deutsche Bank has launched the world’s first scientifically valid, real-time carbon counter, a nearly 70-foot-tall digital billboard displaying the running total of long-lived greenhouse gases in the atmosphere. The counter began operating in the heart of New York City at 33rd Street and 7th Avenue, outside Madison Square Garden and Penn Station.
The Carbon Counter and “Know the Number” campaign is part of a groundbreaking climate-change awareness and education initiative sponsored by DB Climate Change Advisors group, Deutsche Bank’s institutional climate change investment and research business.
BrightSign Digital Signs Promote Vendor Brands At Yankee Stadium
Diversified Media Group (DMG), Kenilworth, NJ, a leading integrator of digital signage networks, was hired during the construction of the new Yankee Stadium to provide a dynamic visual solution to enhance menu boards and promote brands for the concession stands. DMG selected the BrightSign HD210 digital sign controllers to drive the digital signs for all nineteen of the concession stands throughout the stadium.
John Melillo, President of DMG, said, “Food service is a high priority at Yankee Stadium. The game is part of it, but it's also about the total fan experience. As sports venues strive to meet the public’s increasing demand for such an experience, BrightSign is well positioned to provide the necessary flair with a simple yet powerful solution.”
Cold Stone Creamery & Larry Fitzgerald Fight Breast Cancer
Cold Stone Creamery has partnered with NFL icon Larry Fitzgerald Jr. to raise breast cancer awareness and advance breast cancer research through an in-store and online gift card promotion to benefit the National Breast Cancer Foundation. Cold Stone Creamery and the Arizona Cardinals wide receiver have partnered to promote Larry Fitzgerald signature gift cards, available in Cold Stone Creamery locations nationwide throughout the 2009 football season, which also coincides with Breast Cancer Awareness Month in October. Five percent of the value of each card purchased will be dedicated to the National Breast Cancer Foundation.
“Part of our vision at Cold Stone Creamery is providing customers with what they want, not only in the products in our stores but in the causes we support,” said Dan Beem, President of Cold Stone Creamery. "Aligning with a cause that resonates with our core customer allows us to be more relevant to them in more aspects of their lives.”
KRAfT Foodservice Promotes ‘Better World’ Platform
The new KRAFT Foodservice Better World platform represents KRAFT's efforts to serve the community, positively impact the environment with focus on sustainability, social responsibility and healthy living. This brochure was printed on 100 % PCW Proterra Cover stock with vegetable based inks. It was printed for KRAFT by Proprint Services Inc. 5621 Finch Avenue East, Unit 5, Toronto, ON, Canada M1B 2T9; (Tel) 888-776-7768; (Web site) www.pop-online.com
ávitae Energy Water Features Over-The-Top Giant Wallscape
Dublin, OH-based Vitality Distributing, creator of ávitae energy water, has debuted a wallscape at Easton Town Center, one of Ohio’s most frequented tourist attractions, that showcases a 31-foot-wide ávitae bottle splashing energy water down the side of a building and into a pipe. Additional ávitae pipes are connected to all Easton water features.
The creator of the ávitae wallscape, Orange Barrel Media President Pete Scantland, said, “With a combination of creative design, and dimensionality, the wallscapes create a landmark conversation piece about our clients’ brand.”
For more information, contact Orange Barrel Media, Grove City, OH; (Tel.) 614.294.4898; (Web site) www.orangebarrelmedia.com
DKNY Back Lite Frame With LCD Player
DKNY, marketer of fashion and fragrance products, is using the Focus Pro 5000 from Focus Packaging & Display to attract attention in-store. The Focus Pro 5000, is a Snap Lock Frame with built-in 7" LCD Media Player. - The Back Lite frame holds interchangeable graphics which coordinates with video played on the 7" LCD. The Focus Pro 5000 is available from Focus Packaging and Display Group, 10318 Highlands West Drive, Escondido, CA 92029.
In-Store Experience offers the Lumi-Brite Light Box. The unit’s T8 lamps offer 35,000 hours of illumination. The light box housing is fabricated with powder coated 16 gage sheet metal. Custom shapes and sizes are available. For more information, contact In-Store Experience, 49 Richmondville Avenue, Westport, CT 06880.
DSA/Phototech offers this lean and green illuminated display which has an ultra-thin profile and offers the latest energy saving LED illumination technology. The ultra-thin profile is available in single and double sided options at 3/4" to 1 1/4" thick. The unit uses 1/2 to 2/3 less energy than backlit fluorescent lightboxes. Short lead times are offered even for custom sizes and finishes. Custom size capability is available up to 60" x 120." For more information, contact DSA/Phototech, 16961 Central Avenue, Carson, CA 90746.
EcoTek Lighting installed a high performance, energy efficient Direct Backlit LED Array light box at the new UGG®Australia Outlet Store in Cabazon, CA. The enormous custom tension graphic light box measures 144" wide x 87" high, and uses Direct Backlit LED Array technology with dimming control. The heavy-duty, edgeless extruded aluminum frame allows for virtually 100% graphic visibility. The light box can be controlled instantly from 0 to 100% brightness. LEDs are solid-state light engines that last from 50,000 to 100,000 hours. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630.
Testrite Visual Products has introduced Curvette Mounts, which are designed to hold a wide array of different sign substrates. Curvette Mounts’ are portable lightweight aluminum bases that offer a sleek, curvilinear design. They allow for quick, easy graphic changes. The bases are offered in 5 sizes or can be used in series to accommodate larger graphics.Their unique extrusion offers 2 layers of adjustments allowing grip ranges from paper thin rigid substrates to 1-1/4” maximum thickness. For more information, contact Testrite Visual Products, 16 South Newman St., Hackensack, NJ 07601.
Reach System LLC offers a sign changing system that is so easy to use, a sign may be changed in the middle of the aisle on a busy shopping day. The POP sign can "hover" over the product with out interfering with the merchandising. As bulk displays sell down, the height of the sign may be adjusted with a quick remote adjustment. For more information, contact Reach Systems, LLC, P.O. Box 2005, Falmouth, MA 02540.
Focus Display Group offers the Focus Pro 5000 a new product using a graphic image and an LCD Media player with video. The Snap Lock Frame features a 7" LCD Media Player. The Back Lite Frame offers interchangeable graphics to coordinate with the video in the 7" LCD. The item provides impactful material for brands. For more information, contact Focus Display Group, 10328 Highlands West Drive, Escondido, CA 92029.
Palmer Promotional Products has introduced Gel-BRITE super bright simulated neon signs. They are available at low cost, as low as $89.95. The signs are maintenance free and available with light weight aluminum frames. They offer the benefits of neon without the problems. They are environmentally friendly using LED Lighting Technology. Low minimum quantities are required. For more information, contact Palmer Promotional Products, 23001 West Industrial Drive, St. Clair Shores, MI 48080.
Above All Advertising Inc. offers The Frog™ a durable indoor/outdoor Signage Stand. The Frog(FM) was created to meet market demand for a durable, reusable, inexpensive water stand more portable than most water base stands, weighing 4.2 lbs. when empty and only 30 lbs. when full. It may be used at storefronts and shopping malls, convention centers and trade shows. For more information, contact Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121.
Heritage Sign & Display created this ultra slim, ultra bright edge lit marker board, which was used in the roll out of Diamond Standard Vodka in high end accounts. This updated version of the edge lit marker board features laser etched and screen printed graphics, plus a unique custom add on - a Swarovski crystal imbedded into the face of the board. The crystal is illuminated by the super bright Led header. The high perceived value of this sign supported the brand's image. The Diamond Edge Lit Marker Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; www.popsigns.com.
POPCO Inc. offers its NX Snaprail™ which hangs wide format signage up to .080" thick. There is a quick-change locking feature which allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver, or cut to custom lengths. Black or clear accessories are available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343.
Dana Industries offers a wide array of different shelf talkers and shelf flags. PVC Shelf Talkers have a pre-printed message that adds a company's logo or sale message to the edge of a shelf. Pre-printed PVC sign holders completely enclose paper signs. These have a pre-printed message that adds a company's logo or sales message to a plain paper insert containing specific product information. For more information, contact Dana Industries Inc., 109 Woodbine Downs Blvd. Unit 1, Toronto, Ontario, Canada, M9W 6Y1.
T.M. Shea offers custom die-cut sign panels for which attach to gondolas to call attention to store within a store display areas. Telescoping tubular arms extend out or up and out from uprights. Custom die cut panels are easily attached with foam tape. Foam pop-outs from the sign attract even more attention. For more information, contact T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083.
Pinquist Tool & Die Co. offers a wide selection of retractable banner stands. This retractable banner stand sets up in seconds by simply unfolding the leg, inserting the vertical pole, and pulling the banner up into place. The unit comes with a carrying case. An optional light is available. This retractable banner stand holds any banner 33" wide with heights up to 78". The unit weighs just 5 lbs. For more information, contact Pinquist Tool & Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.
Event-Trac is a cost-effective concrete decal for short-term marketing needs. Using an aggressive adhesive, Event-Trac is specifically formulated to stick directly to clean dry asphalt and concrete surfaces. Unlike competitive films, Event-Trac's uniquely textured surface eliminates the need for a thick overlaminate that adds cost and detracts from the visibility of an image. For more information about Event-Trac, contact GH Imaging, 2632 Peck Street, Muskegon, MI 49444.
Outwater Plastic Industries Inc. is introducing the industry's first "No Drill" Standoffs, designed to work with single or multi-panel applications. Outwater's No Drill Standoffs comprise "inlets" that enable the end user to choose how they should be applied. The No Drill Standoffs are manufactured of solid steel finished in polished or matte chrome. Color pictorials and ordering information are available on the web site: www.Outwater.com. For more information contact Outwater Plastics, 24 River Road, Bogota, NJ 07603.
Proprint Services Inc. created this full color poster for the Back to School season. This heavy duty full color litho printed poster is one of a series produced and placed throughout stores. The visual reinforces the back to school message. The poster was printed on a two sides and then trimmed and packed with other pos items and distributed across the country. Proprint also produced a Basewrap featuring high resolution graphics with the Back To School theme. For more information, contact Proprint Services, 5621 Finch Avenue East, Suite #5, Toronto, Ontario M1B 2T9 Canada.
Red Leaf Retail Concepts created this vibrant 12’ display for Samsung to launch its new LED television series. By using translucent acrylic Red Leaf was able to provide layering of the communications, creating an emotional connection to the national ads while re-enforcing the thin and light characteristics of these TVs. Additional product oriented layers were completed with an interactive podium, allowing consumers to easily access specific feature and benefit information on screen. The graphic application system was designed to be easily updatable for future product launches. The fixture currently holds the LED TV Series 6 & 8® but was constructed to be expandable and easily retrofitted for future and additional products. This display was seamlessly integrated into Best Buy’s fixture system. For more information, contact Red Leaf Retail Concepts, 411 Four Valley Drive ,Unit 41, Vaughan, Ontario Canada L4K 5Y8.
$1000.00
Displays2go, a division of George Patton Associates, Inc., has introduced an economic line of multipanel tradeshow pop-up displays. The 7.5’ x 7.5’ frame is springloaded for instantaneous setup and breakdown. Stretch graphics can be left on the frame when folded up for storage or transport. Custom graphics are printed at 180 dpi onto fire retardant stretch fabric. Easily portable, the lightweight frame weighs only 16.5 lbs. andcomes with its own hard plastic travel case. For more information, contact Displays2go, 55 Broad Common Road, Bristol, RI 02809.
$1000.00
EZ Backdrops offers a cost effective trade show experience consisting of a lightweight (less than 5 pounds), wrinkle resistant high density fabric backdrop that utilizes the exhibitor supplied pipe and drape as its supporting framework. The pipe and drape is paid for as part of your booth fees and the EZ Backdrop folds easily into a briefcase saving money on drayage and shipping. EZ Backdrops method produces a solid seamless 9'W x 8'H backdrop that creates the perfect vehicle in an uninterrupted message. For more information, contact EZ Backdrops, 2702 Herndon Rd., Lawrenceville, GA 30043.
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