Displays Support Launch Of NFL Showdown Game
Wizards of the Coast has introduced the NFL Showdown 2002 sports card game, incorporating an electronic reader called The PlayGrid. The PlayGrid, developed in conjunction with Tiger Electronics, is a handheld scanning device that allows football fans of all ages to play a strategic and statistically accurate football game without sacrificing the fast-paced action of an actual NFL game. The PlayGrid device reads, decodes and stores information from cards that are swiped through its electronic scanner. It then computes each individual play result from the information it has stored.
The NFL Showdown 2002 sports card game is available in two-player Starter Sets, draft packs and booster packs. P.o.p. displays support the NFL Showdown 2002 sports card game at retail.
Sauza Introduces ‘Sauza After Hours’
Sauza Tequila is introducing ‘Sauza After Hours,’ a full Latin experience event combining music, food and tequila tasting.
The events are designed to bring emerging and established Latin performers and songwriters to the attention of the public, while providing a sampling vehicle for Sauza Tequila’s new ultra-premium line-up-Tres Generaciones Plata and Anejo.
Sauza will promote the series via bar nights, and an aggressive email invitation campaign. Said Avery Schmeisser, Marketing Director for Sauza Tequila, “Sauza After Hours combines the vibe and intensity of Latin music with the passionate brand personality of Sauza Tequila.”
PaceMaster Banners Enhances Brand Image
PaceMaster Treadmills wanted to visually enhance its in-store branding with eye- catching banners. The company used three double-sided 24" x 72" cloth banners illustrating action, determination and athletic stamina with visual motion on the front, and testimonials on the back. Custom stands were designed with a curved top bar to accentuate the curves of the PaceMaster logo. “Go The Distance” was used as a heading to reinforce both the athletic determination of the customer, and the endurance of the machine. Logos printed on both sides produced further product recognition. The visually striking graphics, and quality of the banners bring attention to the PaceMaster name.
The banners were created for PaceMaster by KDS Marketing Group, Kinnelon, NJ.
Sutter Home & Ferrero-Rocher Run Spring Promo.
Sutter Home Winery and Ferrero-Rocher are running a “Share Something Special” joint spring promotion. The promotion features special cross merchandising displays of Sutter Home wines and Ferrero-Rocher, offering perfect gifts for Valentine’s Day, Easter and Mother’s Day.
To support the promotion, retailers will be offered “Share Something Special” double wide case card displays, with different snipes promoting the different seasonal gift giving occasions.
The promotion will also be supported with special newspaper free-standing inserts and bottle necker in-store redeemable coupons.
SignStorey Adds New Barcode & Audio Technologies
SignStorey, Inc., has announced the addition of two new technologies- barcode scanning and an informational audio loop to its SignStorey internet-based in-store merchandising tool.
SignStorey’s new barcode scanning device allows store customers to wave a product in front of the screen to learn more about a product. For instance, a bottle of wine can be passed by the scanner to read reviews, a description of the vineyard, food suggestions, etc.
For more information, contact SignStorey, Inc., 24 Industrial Park Road West, Tolland, CT 06084; (Tel) 860-871-5043.
‘Jackie Chan Adventures’ Promo. Conducted At Payless
Sony Pictures Consumer Products and Payless ShoeSource recently introduced ‘Jackie Chan Adventures’ footwear. ‘Jackie Chan Adventures’ is an animated series on the Kids’ WB! TV network. The new shoe, inspired by martial arts, will be sold exclusively at Payless.
In-store signage promoting the ‘Jackie Chan Adventures’ shoe has appeared in Payless stores nationwide. Customers purchasing the ‘Jackie Chan Adventures’ shoe will receive an exclusive ‘Jackie Chan Adventures’ watch free.
Budweiser & NBA Announce Promotion Plans
Budweiser has announced plans for several NBA-tie-in promotions. Budweiser Hoops is an on-premise pop-a-shot basketball competition that includes VIP pre-game parties and halftime shooting competitions at NBA games. Budweiser’s tagline for its NBA partnership is “Most Fluid Game On The Planet.”
“Budweiser Hoops,” will tour 13 NBA markets. The promotion consists of two Budweiser Hoops vans and trailers that tour 10 retail outlets over five nights in each market and hold Budweiser “pop-a-shot” tournaments.
Point-of-purchase banners, pennants, and display wraps support the program.
Moldrite Products
Lloyd’s Runs Sweepstakes
General Mills’ Lloyd’s Barbecue is running a sweepstakes offering chances to win autographed Team USA Hockey merchandise, including Team USA replica jerseys, hockey sticks and replica hockey pucks. Special in-store displays feature Mike Modano, of the U.S. Olympic Men’s Hockey Team and Karyn Bye of the USA Hockey Women’s National Team.
“Cheering on USA Hockey and enjoying great barbecue is a winning combination,” said Nancy Byers, Marketing Director for Lloyd’s Barbecue Co.
Canadian Club POS Supports New Promotion
Themed “Can You Handle A Whisky Drinking Woman,” new Canadian Club on-premise materials support the Canadian Club Sharp Shooter Challenge, where consumers can get a chance to play pool with Jeannette Lee to win $10,000.
For the Whisky Drinking Woman Poker Challenge, Canadian Club on- and off-premise features Tia Carrere, and offers consumers an opportunity to play her in poker for a chance to win up to $500,000.
“Canadian Club is excited to be partnering with Jeannette Lee and Tia Carrere as they are genuine pool and poker contenders, and Canadian Club, is the authentic Canadian whisky,” said Mike Harris, Marketing Manager at Allied Domecq Spirits.
Dr Pepper Conducts “Allowance For Life” Promo
Dr Pepper is conducting an “Allowance For Life” on-pack promotion, offering consumers a chance to win one of three grand prizes - an allowance of $1,000. a month for the rest of their life. In addition, the promotion offers such prizes as cash, Dr Pepper 12-packs and CD Boom Boxes.
Cindi Clark, Dr. Pepper’s Sr. V.P., Marketing, said, “Offering Dr Pepper drinkers a chance to win cash and other prizes is a great way to increase incremental sales and give something back to our loyal customers.”
Adspace Networks Launches CoolSign Theater Network
Adspace Networks has introduced the CoolSign Theater Network of digital displays offering advertisers a new way to reach 40 million annual moviegoers. The firm has installed its CoolSign displays in Loews Cineplex Entertainment movie theatres across the nation.
The CoolSign displays use a 50-inch diagonal gas plasma flat panel screen, featuring full-motion video. Advertisers can target ads for specific markets and change them instantly.
For more information, contact Adspace Networks, 270 East Lane, Burlingame, CA 94010; (Tel) 650-231-0120.
SKYY Blue Launched With Extensive P.O.S.
Skyy Spirits and Miller Brewing have introduced SKYY Blue, a ready-to-drink alcohol malt beverage. The latest addition to the growing alternative malt beverage category, SKYY Blue features natural flavors containing SKYY Vodka.
“This is a wonderful business opportunity for Skyy Spirits that leverages the strength of Miller and its wholesaler network while providing Miller with a strong and exciting first entry in this explosive category of alternative malt beverages,” said Keith Greggor, Chief Operating Officer of Skyy Spirits.
“SKYY Blue will provide adult consumers spontaneous refreshment through its clean, crisp taste,” said Bob Mikulay, Miller’s Sr. V.P., Marketing.
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