Bauer Nike Hockey And Labatt Blue Run Joint Promo.
Labatt Blue and Bauer Nike Hockey have launched a promotional campaign merging the launch of Bauer’s Classic Supreme skate line and Labatt Blue, a classic Canadian pilsner and the third-largest selling import beer in the U.S. The program includes print ads and p.o.s. materials such as case cards, table tents, pennants and banners.
The program also features a consumer contest where consumers can win “The Supreme Hockey Party,” a street hockey party for 50 friends.
“Both brands have strong national product recognition and we found the best way to leverage our brand relationship and reach our target audience is through a dual promotion,” said Devin Kelly, Director of Marketing at Labatt USA. “The joint effort allows Bauer to promote its product through our wide consumer distribution outlets. In turn, Labatt Blue will leverage Bauer’s expertise to get close to the hockey enthusiast.” Troy Mohns, Bauer Nike Hockey’s Brand Director of Bauer, said, “A partnership between Bauer and Labatt Blue will benefit both brands, extending brand messages beyond current channels.”
Kenra Features Banner Promotion
Kenra, a manufacturer of quality hair care and finishing products, recently used an eye catching custom banner promotion to reinforce consumer awareness.
The display was placed in salons, department stores and beauty supply establishments in the U.S. and Canada.
The custom logo imprinted and powder coated banner stands were manufactured by Pinquist Die & Tool Company, Inc., a banner stand manufacturer based in Brooklyn NY, for the Display Link, a p.o.p. firm based in Babylon, NY, which also produced the banners.
Kodak Perfect Touch Promoted At Retail
Eastman Kodak Co., has launched Kodak Perfect Touch Processing, its new premium photo processing service, which individually scans and digitally "corrects" each photo. Digital technology is used to improve poorly exposed or backlit pictures giving consumers pictures with more vibrant colors, richer detail and fewer dark shadows. The service will roll out across the U.S. in 2003.
Jeff Wagner, Associate Product Manager for Kodak Perfect Touch, said, “We want to reset consumers’ expectations about processing. By getting their pictures processed with Kodak Perfect Touch processing, they can see the difference for themselves.”
Kodak will support the retail effort with an integrated marketing campaign that includes advertising and in-store promotions. In-store signage shows “twin girl” images so consumers can see side-by-side comparisons of standard processing vs. Perfect Touch.
Displays Launch Pepsi ‘Blue’
Pepsi’s new Pepsi Blue, featuring a berry cola fusion flavor and electric blue color is targeted to the next generation of cola drinkers. Special displays featuring contemporary graphics and dimensional lug-ons, grab the attention of the target audience.
The displays were fabricated using 4-color process litho to 200# B-flute corrugated.
The graphics were developed by Pepsi. Rapid Displays a Chicago, IL-based p.o.p. display firm, designed, engineered, printed, mounted, die-cut, assembled and packed the displays.
TUMS Displays Feature Firefighters In National Promo.
TUMS, a leading antacid brand for heartburn relief, is expanding its product family with the introduction of TUMS Smooth Dissolve antacid/calcium supplements. TUMS Smooth Dissolve chewable tablets feature a unique, creamy texture that dissolves quickly and completely for fast relief of heartburn.
In conjunction with the launch of TUMS Smooth Dissolve, GlaxoSmithKline is launching a cause-related marketing campaign supported via p.o.s. displays. Themed “TUMS Helps Put Out More Fires Than You Think,” the displays feature actual firefighters who have joined with TUMS and the First Responder Institute, a not-for-profit group providing assistance to emergency personnel nationwide, on behalf of the cause-related campaign. TUMS will donate $.10 to the FRI for each TUMS bottle purchased, up to $200,000, to help fire departments purchase equipment.
“TUMS has always been known for quickly putting out the fires within,” said Jeffrey Brown, V.P., Marketing GI/Wellness at GlaxoSmithKline. “And now TUMS will assist firefighters by giving them the tools they need to put out real fires.”
Marathon Stores Testing Folgers Cafés
Marathon Ashland Petroleum LLC and the Procter & Gamble Co. have entered into an agreement to pilot the Folgers Café program in Marathon-branded convenience stores in the Midwest and Southeast.
Marathon-branded stores will carry the exclusive “Folgers Café” logo as the primary branding on the exterior of the building, complemented by distinctive mountain-sunrise interior graphics reflecting the Folgers logo and “Wakin’ Up” theme. The stores will have hot beverages and foodservice inside.
Chris Hood, P&G Marketing Director, Commercial Business, said “P&G's strategy has been to provide Folgers to more of our consumers when they are away from home. This relationship is a win for each partner-P&G’s brands and technologies can improve Marathon Brand offerings, while our consumers will have increased availability of Folgers.”
LaserVisions Technology has introduced Luminex, a product utilizing PERF'F-Alite electric vinyl to illuminate digitally printed advertising graphics, into selected Canadian test markets. Luminex uses electroluminescent or "EL" panel technology to illuminate very large pieces of specially treated vinyl material. A digital printer can quickly provide new creative materials to change the advertising and install it in a few minutes using magnetic-lock tamper resistant framing. The Luminex display is all aluminum powder-coated construction with retractable wind stabilizers and incorporates an illuminated telescopic double-sided 24 sq/ft display area. For more information contact LaserVisions Technology Inc., 1675 Evans Court, Kelowna, B.C. Canada, (Tel) 866-EL SHEET, (Fax) 250-491-1333, (Web Site) www.laservisions.com.
Kane Graphical Corp. has developed ViewPoint, an outdoor banner stand, ideal for attracting drive-up customers. ViewPoint is manufactured from aluminum, with stainless steel connections, which make it impervious to rust. ViewPoint can accommodate banner heights up to 75". The banner message can be changed in minutes. For more information, contact Kane Graphical Corp, 2255 W. Logan Blvd., Chicago, IL 60647-2114; (Tel) 800-992-2921, (Web Site) www.kanegraphical.com.
Mark Bric Display has introduced two Banner Rail selections. The Aluminum Banner Rail provides a secure snap-lock feature to keep a very tight grip on banners, posters and other substrates. Banner Rail in black plastic is a simple, low cost method to display a message. This option is ready to go by simply folding and stapling the edge of a poster, loading it into the rail and capping the ends. Both of the Banner Rail Systems are available in continuous lengths up to 228 cm (90") long. The plastic system can accommodate thicknesses up to 1.5 mm (.062") while the anodized aluminum version is for thinner materials up to 0.4 mm (.016"). For more information, contact Mark Bric Display Corp., 4740 Chudoba Parkway, Prince George, VA 23875; (Tel) 804- 862-4655, (Web) www.markbric.com.
Millennium Visual Systems, a leading national supplier of LED and Digital Fiber Optic display solutions, has introduced a new point-of-purchase display technology called DreamLight. DreamLight Animated Digital Fiber Optic Displays are illuminated with a combination of LEDs, fiber optics and pre-programmed digital animation, commanding significant levels of consumer attention and creating excitement at the point-of-sale. DreamLight technology can animate almost any display or exhibit. For more information, contact Millennium Visual Systems, 169 Kinderkamack Road, Park Ridge, NJ 07656; (Tel) 201-391-0225, (Fax) 201-307-1399, (Web Site) www.millenniumsigns.com.
Nielsen & Bainbridge, LLC introduces Bainbridge UltraPrint Foamboard and Imageboard, rigid media designed for direct printing from wide format ink jet printers. This eliminates the need to manually mount printed images. UltraPrint’s high quality matte surface paper and superior ink jet coating produces outstanding finished prints. UltraPrint is a 3/16" thick and Imageboard is 1 mm thick. For more information, contact Nielsen & Bainbridge, LLC, 40 Eisenhower Drive, Paramus, NJ 07653; (Tel) 800-927-8227.
New Way Display & Graphics offers thin lightboxes, which are only 1 ¾" thick and can be hung on the wall. A flip frame allows for easy graphic changes. Edgelit technology gives even lighting across the image. For more information, contact New Way Display & Graphics, 1417 Alexander Street, Statesville, NC 28677; (Tel) 704-878-2140, (Fax) 704-872-0038.
SuperStructure Systems Inc. introduces XLG, a graphic framing system for mounting large format graphics in uniform tension for interior or exterior applications. The combination of SuperStructure and the XLG frame allows oversized graphics to be displayed in free standing, wall mounted, suspended or pole supported configurations. For more information, contact SuperStructure Systems, 27 Kelfield St., Toronto, Ontario, Canada M9W 5A1; (Tel) 416-251-6712, (Fax) 416-251-5679, (Web Site) www.superstructure.com.
Xtra Lite Display Systems has introduced the XtraE-Z View display, a lightweight and durable sign that can be used again and again by changing out the graphics. It sets up easily and features an ergonomically appropriate E-Z viewing angle eliminating head and neck strain. For more information on the XtraE-Z View display, contact Xtra Lite Display Systems Inc., 501 East Highway 13, Burnsville, MN 55337; (Tel) 877-987-2548, (Fax) 952-895-6194, (Web Site) www.xtralite.com.
Joseph Struhl Co., Inc., manufacturers of Magic Master sign and display systems, has introduced the Swinger ‘WO/WO’ Write-On/Wash-Off sidewalk/curb sign. The changeable/reusable portable sign includes 4 wet-erase markers that go on wet, dry hard, yet are easily removed with Windex, for maximum versatility and visual impact. For more information on the Swinger ‘WO/WO’ sidewalk sign, contact Joseph Struhl Co., 195 Atlantic Avenue, P.O. Box N, Garden City Park, NY 11040; (Tel) 800-552-0023, (Fax) 516-742-3617, (Web site) www.magicmaster.com.
Interlamexpo has introduced a circular banner structure designed to set up quickly and grab attention in any venue, including trade shows, special events and show rooms. The Pop Up Tower kiosk enables companies to display messages 360 degrees. The aluminum frame pops up in seconds and secures with a simple locking hub. The three removable graphic panels wrap quickly around the frame and are attached instantly using magnetic strips. The Pop Up Tower stands 87.6". With a circumference of 79.5", the unit allows more than 48 square feet of graphics to be displayed using a minimum footprint. For more information, contact Interlamexpo, 34210-9th Avenue South, Federal Way, WA 98003; (Tel) 1-800-562-6251, (Web Site) www.interlamexpo.com.
Poptech Ltd. produces an automatic pop-up easel that requires no assembly. The easel allows the standee to pack three times smaller than conventional P.O.P. The standees are offered in both vertical and horizontal formats. The pre-affixed stabilizer that folds down with the unit allows the standee to become a pop-up merchandiser. For more information, contact Poptech Limited, 82 St. Regis Crescent North, Toronto, Ontario, Canada M3J 1Z3; (Tel) 416-636-6010, (Fax) 416-636-7953, (Web) www.poptech.ca.
Dinaco, Inc., has introduced a versatile 45-Degree Wall Sign System for attaching banners to all types of wall surfaces. The system holds the banner at an angle to the wall to gain extra attention and visibility. The system securely holds banners between top and bottom poles affixed to an adjustable arm that pivots. The arm can be attached to all types of walls, including masonry, wood and sheet metal. For more information about the 45-Degree Wall Sign System, contact Dinaco, Inc., 11275 S. Sam Houston Parkway, W., Houston, TX 77031; (Tel) 281-848-3600, (Fax) 281-435-5521; (Web Site) www.dinaco.com.
Signature Marketing North America produces promotional products including: The AdMat, designed for placement on counters, bars or at low foot traffic, high visibility floor areas. The FloorAd is a floor graphic that is movable. It has an adhesive back that will hold it to the floor, yet permits easy repositioning. ProCham Chamois is a synthetic chamois that can be custom printed. The printed surface does not impede the absorbancy of the chamois. For more information, contact Signature Marketing North America, 1516 Orchard Hill Road, La Grange, GA 30240; (Tel) 800-874-1312, (Fax) 706-882-3684, (Web) www.signaturena.com.
Trac Associates has introduced the Trans Vu Rear Projection Semi-Transparent Film, a new technology that delivers high contrast, high resolution images while allowing a view of the environment behind the display. Trans Vu is designed for projecting images at retail and at trade shows. Trans Vu is available in standard and custom sizes up to 100" diagonal or in bulk rolls. For more information, contact Trac Associates, 6481 Horton Road, West Linn, OR , 97068, (Tel) 503-657-6599, (Web Site) www.tracassociates.com.
Expand International Of America, Inc. produces the Expand Tower, an ideal medium for companies that wish to create some extra attention where space is limited. The Expand Tower measures two feet in diameter and over seven feet tall. It offers two lighting alternatives, external or backlit. Expand Tower collapses to a small cube and is available with a nylon bag or plastic case. For more information, contact Expand International Of America, Inc., 300 Long Beach Blvd., Stratford, CT 06615; (Tel) 877-397-2635, 203-870-2030 (Web Site) www.ExpandDisplays.com.
Magnum Magnetics offers a brochure describing its flexible P.O.P. display systems. RubberSteel is a magnetic receptive material used to attach banners, posters and DigiMag graphics. DigiMag Inkjet Printable Magnetic Sheeting is available in rolls or sheets. For a copy, contact Magnum Magnetics, Box 347, Marietta, OH 45750; (Tel) 800-258-0991, (Web) www.magnummagnetics.com.
Hershey Opens Flagship Store On Broadway In NYC
Hershey Foods has opened its Hershey flagship store on Broadway in New York City. Towering 215 ft. tall and 60 ft. wide, it features a whimsical version of the original Hershey’s chocolate factory, complete with smokestacks.
Thanks to 34 dimensional props, four steam machines, over 4,000 chasing lights, and 30 programmable gel lights, the chocolate factory store features an oversized Hershey’s chocolate bar, a pyramid of Hershey’s Kisses, a Jolly Rancher candy wind sculpture, spouting steam from the Hershey’s cocoa cup, and spinning Breath Mints.
Radio Shack Features Multi-Image Player And Lightbox
Radio Shack wanted to draw attention to the dramatic new look of its stores and increase brand awareness at the same time.
This multi-image player and lightbox is 3'W x 4'H and features an innovative eye-catching display. The sign allows Radio Shack to change the graphics of this motion lightbox quickly and easily. This new technology allows Radio Shack up to three separate messages in the space of one.
This Multi-Image Player And Lightbox was produced by Animated Sign Technologies, located in Sarasota, FL.
Video Display Replicates Stonehenge At The Millenia Mall
Capitalizing on an ancient astrological mystery and the awe it inspires, the Mall at Millenia located in Orlando, FL, added a dramatic visual effect replicating Stonehenge to its eight-story Grand Court. Surrounding the 44' diameter circular terrazzo are 12, 35-foot high masts, each topped with a specially designed, curved LED video display. The displays act as a replica of Stonehenge’s ancient megalithic stone circle.
Daktronics, a supplier of electronic display systems, manufactured and installed the LED ProStar VideoPlus full-color LED display system that is the main visual element of the Grand Court. Each display is capable of showing graphics and live video. All 12 displays can be controlled individually or simultaneously.
For more information, contact Daktronics, Inc., P.O. Box 5128, Brookings, SD 57006; (Tel) 605-697-4000, (Web) www.daktronics.com.
Mr. Coffee Launches Major Sweepstakes
The Mr. Coffee brand is teaming with Carson Daly, MTV host and Chris Klug, U.S. Olympic athlete snowboarder, to help launch a brand repositioning in conjunction with the brand’s 30th birthday.
The campaign using young, hip celebrities is designed to convey a fresh brand message to a new, younger audience. The multi-layered promotional campaign includes print advertising, a $1,000,000 sweepstakes, radio promotions, in-store promotions, and a mall tour.
“Coffee-like music and sports-is an important part of popular culture,” said Alejandro Pena, V.P., of Marketing for the Mr. Coffee product line, a trademark of Sunbeam Products. “This campaign is meant to create an emotional connection with the brand by incorporating consumers’ personal coffee moments.”
The Grand Prize of the Sweepstakes is a 4-day, 3-night trip for two to Aspen, CO, or Hollywood, CA, where the Grand Prize winner will choose randomly from 1 out of 100 boxes for an opportunity to win $1,000,000.
Outwater Plastics
Dubonnet Re-Launch Targets Sophisticated Consumers
Dubonnet is capitalizing on the resurgence of traditional cocktails and aperitifs with a new look, and an aggressive, integrated campaign that targets sophisticated consumers.
Heaven Hill Distilleries, Inc., the exclusive agent for Dubonnet in the U.S., is reintroducing Dubonnet Rouge and Blanc with a sleek update to its classic label and cat logo; a highly targeted consumer advertising campaign; and a charitable partnership with The Roar Foundation to benefit The Shambala Preserve, a protected haven for exotic big cats located outside of Los Angeles, CA. The campaign is being supported by in-store and on-premise point-of-sale materials.
Keller Crescent Co., a marketing agency in Evansville, IN, worked with Heaven Hill to create the campaign.
T.M Shea Offers Bi-Directional Sign Program
T.M. Shea offers a Bi-Directional Sign Program. This program offers 180° visual P.O. P. graphics messaging. The signs mount to a variety of promotional display systems using c-channels and sign grips.
The signs can be polystyrene or laminated card stock. 3-D vacuum formed signs with a contoured appearance can also be used. Lenticular signs can be used to create a 3-D effect or motion. The graphics can be easily changed for running new seasonal or special promotions.
For more information, contact T.M. Shea Inc., 984 Livernois Road, Troy, MI 48083.
Bud “Share The Cash” Promotion Awards $500,000
Budweiser recently awarded nearly $500,000 in total prize money in 33 cities across the U.S. as part of its “Share The Cash,” promotion tied to this year’s Super Bowl.
“Bud Bowl is the most recognized and longest-running beer promotion in history, and the ‘Share The Cash’ sweepstakes brings the excitement of Bud Bowl directly to bar patrons on gameday,” said Dan Hoffmann, Director of Retail Sales Promotion, Anheuser-Busch, Inc. ‘Share The Cash’ allows consumers around the country to score cash while they enjoy the game.”
“Budweiser’s “Share The Cash” program encourages retail establishments to preregister for an opportunity to host a visit from the “Share The Cash” prize patrol during the Super Bowl. To be eligible for the promotion, retailers displayed Bud Bowl point-of-sale materials such as table tents, banners and posters.
Just before halftime of the big game, the “Share The Cash” prize patrol visited one randomly selected establishment in each market and awarded $15,000 to be shared among customers in the winning location.
Sterling Promotional Corp.
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