Icon Apparel Light Box Highlights Brand
This light box sign was created for Icon Apparel to further enhance the brand and highlight the products.
The light box lights up the graphic to capture attention. The custom shape of this light box is what makes it unique.
The design is lightweight and graphic images are easy to update so the display always looks fresh and current.
The light box was produced for Icon Apparel by the Display Boys, located in Irvine, CA.
Telus Mobility Store Incorporates Fashion Element
The new TELUS Mobility corporate flagship store, which has opened in Toronto, Canada, reflects the Company’s dedication to customer service and the evolution of mobile technology as a lifestyle accessory.
Toronto-based retail design firm burdifilek responded to the fashion element in today’s wireless technology by designing the ‘handset runway,’ a feature fixture displaying all the handsets available on a single illuminated platform. The technical information is streamlined at ‘phone pods’ around the perimeter of the store. Online stations are front and center with telephones, flat screen monitors and internet access to activate wireless services.
The Company’s branding campaign was the inspiration for the colour palette that exists throughout the space.
Old Forester Goes Hunting With Off-Premise Promo.
Old Forester Kentucky Straight Bourbon Whisky is urging consumers to put on their orange vests and head out to the field through its off-premise hunting promotion.
Brown-Forman, Louisville, KY, is offering retailers unique case cards and posters, which display the profile of hunters waiting patiently for their game. The colorful display header also features the Old Forester bottle and the tagline, “America’s First Bottled Bourbon.”
Consumers can also enter to win an Old Forester buddy bucket for those hunting excursions.
Showtime & F.Y.E. Promote “THE L WORD” DVD
Showtime and F.Y.E. will give fans of the series, “THE L WORD” an opportunity to live it up with the newly released DVD of the complete first season and a chance to win a trip for two to Los Angeles. Grand prize winners of the “LIVE THE L WORD LIFE” sweepstakes will stay at the W Hotel, which will be featured in the show’s second season, premiering on Showtime in February.
F.Y.E. stores will promote the DVD, the sweepstakes and the 2nd season launch of the series with promotional materials including counter and tower signage and spots on the F.Y.E. Listening and Viewing Stations.
“F.Y.E. strives continuously to bring innovative promotions to our customers,” said Fred Fox, E.V.P. Marketing, Trans World Entertainment.
‘About Face’ Hanging Mobile Captures Attention
Herbinger’s recently asked Merchandising Inventives, located in Waukegan, IL, to develop a cost effective solution that would capture attention, highlighted several lines of cosmetics and utilize overhead ceiling display space.
M.I. Creative Services worked with the client to develop the concept, copy and look of each panel. Once the artwork was prepared and the panels were printed, the versatile Mini-Mobile Kit was distributed to the retailers.
This was a very successful, easy to use program that went from concept right through to delivery.
Tweeter Unveils New Store Concept
Tweeter Home Entertainment Group, a consumer electronics retailer, is debuting a new concept store in Las Vegas.
“We are moving from our current model of product retailing, and evolving into a service company that offers a new array of solutions and services,” said Jeffrey Stone, CEO. “Together with new industry partners like Microsoft and HP complementing our existing suppliers, Tweeter is creating an innovative way for consumers to shop.”
Using an “experience map,” customers will be able to navigate through display and demonstration areas. A team of “Entertainment Architects” will collaborate with customers to develop personalized entertainment solutions in an in-store design studio. Customers can walk through a series of rooms and switch seamlessly between movies, TV, music and photography. There is a special in-store area for mobile multimedia as well as rooms for home theater demonstrations.
The Tweeter prototype store was designed by Cincinnati, OH-based FRCH Design Worldwide.
Wienerschnitzel Promotes Love Of Chili Dogs
Wienerschnitzel has launched a new campaign called “The Chili Dog Diet,” a spoof of popular diet crazes. A multi-dimensional roll-out in both English and Spanish, the campaign includes national TV and radio spots, print advertising and in-store promotions.
With tag lines like “A diet you just can’t lose on” and “A new diet for people who don’t,” the Chili Dog Diet campaign is an obvious poke at the current diet craze and features “real” people happily confessing their Chili Dog Diet stories.
“We wanted to create some buzz with this campaign, make people laugh and celebrate an American icon, the hot dog,” said Tom Amberger, Director of Marketing for Wienerschnitzel.
The campaign was produced by DGWB Advertising and Communications, Santa Ana, California.
Gloria Jean’s Debuts Expanded Service
A new Gloria Jean’s prototype debuted in The Shops at Mission Viejo, Ca. New design elements invite customers to enjoy their favorite beverage in a relaxing environment. Warm colors, unique lighting, contemporary music and comfortable seating add to the enjoyable coffeehouse experience.
The store features a broad selection of whole-bean coffees and teas. To further enhance the customer experience, Gloria Jean’s is offering table service for customers who wish to enjoy their selections in the store. All Gloria Jean’s beverage choices may be complemented with an expanded line of fresh bakery products.
Gloria Jean’s is the largest mall-based specialty coffee retailer with over 476 stores.
Blockbuster Rolls Out DVD And Game Trading Program Nationwide
With the national rollout of its DVD and game trading program, Blockbuster is offering members an opportunity to refresh their DVD and game collections in an economical and fun way. Consumers now have the option to trade or exchange their used DVDs and games for in-store credit in Blockbuster stores nationwide.
The national rollout of trading positions Blockbuster as the largest national retailer to offer both DVD and game trading under one roof. This is the latest in a series of strategic initiatives designed to transform Blockbuster from a place where customers go to rent a movie to a brand that rents, sells and trades movies and games, in-store and online.
“We plan to make Blockbuster the place to trade by guaranteeing consumers the best trade-in prices for their used DVDs and games,” said Nick Sheperd, Chief Marketing Officer. “Less than half of gamers have ever traded with a retail outlet, largely because they are unhappy with the trading prices offered. Blockbuster intends to remedy this by offering the best trade-in prices anywhere.”
Expand International has introduced the Expand PosterHolder, which can be placed on store windows, walls, and ceilings. The Expand PosterHolder is composed of 2 profiles (Velcro and Clamp profile with screw) and 4 snap attachments. Ads can be changed easily. The PosterHolder is made for paper, cardboard, cloth and plastic posters. It comes in five different widths. For more information, contact Expand International., 300 Long Beach Blvd., Stratford, CT 06615; (Tel) 203-870-2030 (Fax) 203-870-2034, (Web) www.expandmedia.com.
Marketing Impact Limited has introduced the Wobbler, a versatile signholder. Signs hang directly from the Wobbler’s hook for a free-floating effect. The base can mount to almost any surface and is ideal for gondola tops, shelf surfaces, glass, pegboard and slatwall. For more information, contact Marketing Impact Ltd., 55 Administration Road, Unit 7, Concord, Ont. Canada L4K 4G9; (Tel) 800-410-0264, (Web site) www.displaypeople.com.
Clearr Corporation has introduced the TriAd M, the world's smallest prismatic display product, which integrates tastefully into elegant point-of-purchase displays. The unit has a 6" x 8" image area, and prisms of just 5/8 in width. It is ideal for placing into windows or countertop POP displays. TriAd M is available both as an independent display with its own aluminum frame and as an insert module. It is available in a variety of small standard sizes as well as custom sizes. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269, 763-398-5400, (Fax) 763-398-0134, (Web Site) www.clearrcorp.com.
Outwater Plastics offers LED-Electronic Message Sign Boards for display and exhibit applications. The display boards are 28” long and they offer 2” character height. They come with a wireless infra-red remote keyboard for easily programming messages. All types of special graphics effects can be programmed to attract shoppers’ attention. For more information about these LED-Electronic Message Sign Boards, contact Outwater Plastics, 4 Passaic Street, Wood-Ridge, N.J. 07075; (Tel) 888-688-9283, 973-340-1040; (Fax) 800-888-3315; (Web Site) www.outwater.com.
DynaScan Technology manufactures 360-degree LED video displays. With high resolution and exceptional brightness, the multimedia LED display redefines conventional video displays and introduces a new audio-visual experience. It can be installed upright or on the ceiling; has low power requirements. For more information, contact DynaScan Technology, Inc., 7 Chrysler, Irvine, CA 92618-2009; (Tel) 949-421-0348, (Fax) 949-421-0353, (Web) www.dynascan.com.
Illuma Display produces the ‘Invisible’ Lightbox which is curved and frameless so 100% of the image is seen with no unsightly frame to distract potential customers. This design enables each lightbox to be lightweight and have a very low profile. For more information, contact Illuma Display, P.O. Box 1531, Brookfield, WI 53008-1531; (Tel) 262-446-9220, 800-501-0128, (Fax) 262-446-9260, (Web) www.illumadisplay.com.
FASTSIGNS Inc., produces portable, flexible banner stands that house full color promotional messages. New graphics can be quickly and easily exchanged. FASTSIGNS provides access to a photo library of more than 65,000 high resolution, professional photos, which can be added to a customer’s sign project. For more information, call 800-FASTSIGNS or visit www.fastsigns.com.
Barco Media has launched Solaris LD, a full color indoor LED display solution. Solaris LD is a unique plug-and-play digital display solution that combines performance and affordability. It is easy to set up and configure. The solution is available in three models (120, 140 and 150 inches) and two resolutions (8mm and 10mm). Its small footprint, and flexible mounting options make it ideal for digital signage in retail stores, shopping malls and other indoor venues. For more information on Barco Media’s large-screen display solutions, contact Barco Media LLC, 1651 North 1000 West, Logan, Utah 84321; (Tel) 435-753-2224 (Fax) 435-752-8513; (Web) www.media.barco.com.
StereoGraphics Corp. has added to its line of SynthaGram 3D monitors by launching the SynthaGram 204 Desktop LCD. The SynthaGram is a glasses-free 3D monitor that creates bright and wide-angle still and moving images. TheSynthaGram 204 takes advantage of new advances in glasses-free 3D technology to create brighter and more realistic 3D images. In addition, the SynthaGram 204 can transition between DVD-quality 2D and 3D. For more information, contact StereoGraphics Corp., 2171 E. Francisco Blvd., San Rafael, CA 94901; (Tel) 800-783-2660, 415-459-4500, (Web Site) www.stereographics.com.
Globotech Displays has introduced PUNTO Banner Stands, unique banner stands that increase visibility with eye-catching murals diet-cut to the shape of specific products. These banner stands are portable and easy to set up. For more information, contact Globotech Displays, 8465 Regents Road, San Diego, CA 92122; (Tel) 858-682-7088, (Fax) 206-203-2125, (Web Site) www.globotechdisplays.com.
Outwater Plastics
Wilson-Hurd Manufacturing specializes in permanent display components, offering durability and competitive pricing. Its Color Lab can custom color or pattern match on a wide range of substrates. Capabilities include: line colors and half-tone printing, textured and soft touch printing, fragrance resistant top-coat, four color process printing, krinkle coating, embossing, debossing, forming and folding. For more information, contact Wilson-Hurd Manufacturing, 311 Winton Street, Wausau, WI 54403; (Tel) 715-845-9221, (Fax) 715-845-1681, (Web Site) www.wilsonhurd.com.
POP AdVisions Inc. manufactures and distributes the new 2N1 Light Box, which combines eye-catching back-lit graphics, with a built-in scrolling LED message unit for double the advertising impact. The available view sizes are 24" x 36" (Portrait) and 36" x 24" (Landscape). Applications for the 2N1 Light Box include POP, indoor advertising and trade shows. For more information, contact POP AdVisions Inc., 1043 S.W. Willow Lane, Palm City, FL 34990; (Tel) 888-217-8723, (Web Site) www.popadvisions.com.
The Screenery Inc. offers high quality screen printing in 1 color imprint to 4 color process, on plastic metal and paper for the creation of point-of-purchase displays and signage. For more information, contact The Screenery Inc., 925 #8 Lincoln Avenue, Holbrook, NY, (Tel) 631-589-6901, (Fax) 631-589-6965.
Magnum Magnetics has added TrakMag printable magnetic sheeting with pin feed edges to its product line. TrakMag sheeting is designed to run on 15-inch tractor feed plotters/printers. TrakMag sheeting is available in two standard magnet thicknesses, 12mil and 20mil, with a matte white vinyl surface. It is suitable for indoor and outdoor use. For more information, contact Magnum Magnetics, 801 Masonic Park Rd., Marietta, OH, 45750; (Tel) 800-258-0991, (Fax) 740-373-2880, (Web) magnummagnetics.com.
Creative Banner Assemblies has introduced a new foldable base and slatwall attachment for its Versatile Banner and Sign Display Stands. When expanded, the three legs are as sturdy as the standard square base, but they fold into a unit compact enough to fit into a briefcase. Designed for displaying catalogs and literature, the slat wall slides easily onto the stand and tightens with a thumbscrew. For more information, contact Creative Banner Assemblies, (Tel) 763-278-6515, (Fax) 800-989-3444, (Web Site) creativebanner.com.
Sterling Promotional Corp.
Clip Strip Corp. offers the EG-20 Flexi Sign Holder for vertical mounting of signs on uprights and other display fixtures. The clear PVC sign holder comes with self-adhesive tape for easy mounting. For more information about this Flexi Sign Holder,and an extensive line of sign holders and display components, contact Clip Strip Corp., 343 South River St. Hackensack, NJ 07601 (Tel.) 800-493-5761, 2010641-0485 (Fax) 201-342-1438; (Web Site) www.clipstripcorp.com
Chyron Corp. has introduced ChyTV, an advanced television graphics system for retail point-of-purchase signage. “Chyron has designed ChyTV to be reliable, easy to install and operate, and extremely cost effective,” said Michael Wellesley-Wesley, Chyron CEO. The ChyTV system is easy to configure in a display system or integrated into an existing video infrastructure. The graphic and text information coupled with programmable audio clips may be displayed on a single TV screen or many. For more information, contact Chyron Corp., 5 Hub Drive, Melville, New York 11747; (Tel.) 631-845-3887; (Fax) 631-845-3895; (Web Site) www.chyron.com.
Joseph Struhl Company
NEC Solutions has introduced the NEC WT600-DS84, an 84” digital signage rear-projection display. The NEC WT600-DS84 InfoWall is designed with nearly 3,000 square inches of continuous display area. A customized solution can be developed for larger screen sizes, projecting up to 96" diagonally. For more information, call 1-800-NEC-INFO or visit www.necvisualsystems.com.
LumiSigns produces LumiStands, changeable electro-luminescent (EL) signs without the wires. LumiStands are now available with changeable graphic panels and battery power. For the retailer, changing to animated seasonal messages takes only seconds. EL signs eliminate the hassle of dealing with AC power cords. LumiStands captivate consumers with a full resolution, full-color print that comes to life as a microchip illuminates portions of the sign. For more information, contact LumiSigns, 5345 Creek Road, Cincinnati, OH 45242; (Tel) 888-738-2898, (Web Site) www.lumisigns.com.
Planar Systems has introduced the DS15, a combined hardware and software solution. The Planar DS15 is simple to deploy. At only 3.5 inches deep and weighing 11 pounds, the Planar DS15 fits effortlessly into any retail setting. The DS15’s interactive capabilities enable marketers to capture customer data, manage purchases, provide expanded details on product SKUs and support loyalty programs. Other applications include content delivery for specific promotions, trade show and event support, product and price testing and employee training. The DS15 can operate in standalone or networked applications. The DS15 combines a rugged, 15", XGA (1024 x 768) resolution capacitive touch-screen with a powerful, tablet PC-processor. For more information, contact Planar Systems, 1400 N.W. Compton Drive, Beaverton, OR 97006; (Tel) 503-748-1100 (Web) www.planar.com.
Softmotion.com produces a lenticular motion display featuring backlit animated visuals in perpetual rotation. Each face displays a sequence of different images when viewed from different angles as the illuminated display is rotated. For more information about this lenticular motion display, contact Softmotion.com, 1305 Marie-Victorin, St-Bruno, Quebec, Canada J3V 6B7; (Tel) 450-461-1222, (Fax) 514-992-6003, (Web Site) www.softmotion.com.
AdSpace Networks has introduced the CoolSign Integrated Display (ID), a stand-alone digital display. The product integrates a high definition, 42", 50" or 60" plasma display with computer components, a cooling system, a customizable encasing and the CoolSign Software suite, making it an all-in-one digital display solution. Robert Cell, CEO of AdSpace Networks, said, “By marrying our software with state of the art components and a rugged encasing, AdSpace has reduced cost and complexity, and increased reliability.” For more information, contact AdSpace Networks, 3068 E. Sunset Rd., Las Vegas, NV 89120; (Tel) 877-245-2665, (Web Site) www.coolsigns.com.
Action Digital, manufacturer of The Video Chameleon, a stand-alone interactive video player, has introduced a new feature for wireless connectivity. One of the key advantages to connecting Video Chameleons to a network is the ability to perform remote updates on the player for seasonal or time-based promotions. Or, only one Video Chameleon in a network of many can be updated with new audio and video presentations, customizing that specific location. The Video Chameleon can now connect to a wireless network eliminating another wire at the point-of-display. For more information, contact Action Digital 2317 Westwood Ave., Richmond, VA 23230; (Tel) 865-599-6343, (Web Site) www.videochameleon.com.
Tewell & Associates specializes in screen and litho printing including 4 color process on banners (PRV, poly, paper, Saturn vinyl and Saturn lite), flags, static clings, decals, pennant strings, temporary signs, shelf wobblers, shelf strips, ceiling danglers, posters, counter mats, counter cards and other display materials. Capabilities include digital printing up to 77", flexo and dye sub transfer. For more information, contact Tewell & Associates, 10260 E. Washington Street, Chagrin Falls, OH 44023; (Tel) 800-291-2610, 440-543-5190, (Fax) 440-543-2427, (Web) www.tewell.com.
Creative Banner Assemblies has introduced a new foldable base and slatwall attachment for its Versatile Banner and Sign Display Stands. When expanded, the three legs are as sturdy as the standard square base, but they fold into a unit compact enough to fit into a briefcase. Designed for displaying catalogs and literature, the slat wall slides easily onto the stand and tightens with a thumbscrew. For more information, contact Creative Banner Assemblies, (Tel) 763-278-6515, (Fax) 800-989-3444, (Web Site) creativebanner.com.
Testrite Instrument Co. offers a 67-page Catalog of visual presentation products for the display and exhibit industries. Included are visual display and exhibitor products; p.o.p. graphic holders and sign products. For a copy, contact Testrite Instrument, 135 Monroe St., Newark, NJ 07105; (Tel) 888-873-2735, (Web Site) www.testrite.com.
Testrite Instrument Co. offers Eclipse sign holders for display and exhibit applications. The Eclipse sign holders feature an elegant, stylish clean design that features a gentle curve from side to side,drawing the viewer’s eye to the center of the message. The units are offered in a variety of colors and styles in floor, table top and wall mount versions. For more information, contact Testrite Instrument Co., 135 Monroe St., Newark, NJ 07105; (Tel) 973-589-6767; (Web) www.testrite.com.
Yahoo! Launches Internet-Connected Bus Kiosk
Yahoo! recently installed the first internet-connected bus stop kiosk. Consumers in San Francisco can experience Yahoo! Local at the Internet-connected bus stop kiosk. Yahoo! Local interactive bus stop kiosks will also be launched in Los Angeles and New York.
Created for Yahoo! by D2 Sales, LLC of Mequon, WI, these kiosks feature 42" plasma screens, stainless steel keyboards and thermal printers, housed in a weather resistant enclosure that replaces one entire wall of the shelter structure. The unit also features a lighted overhead sign, scrolling ticker, local map graphics and a doorbell that plays the Yahoo! yodel.
Arena Digital Media Display Network Goes Live
Arena Media Networks, Garden City, NY, has launched the first nationwide digital media display network at seven professional sports and entertainment arenas in top markets.
The new network allows marketers to run full motion, high definition advertising and deliver it to a captive audience at these premium venues.
“Our new arena-based advertising promises to transform the way advertisers present their products and services at sports and entertainment venues nationwide,” said Tom Kiernan, co-CEO. “Marketers can now also execute a buy across multiple arenas to reach the highly desirable yet elusive young male demographic.”
The Company strategically locates the large high definition flat-panel (frequently 50-inch) displays throughout an arena or stadium in high traffic locations such as box offices, food courts, restaurants, concession stands and souvenir shops. Typically 10-20 displays are installed per arena.
AQUOS Gallery In SoHo Showcases SharpTVs
The AQUOS Project, a platform for cutting-edge artists, recently opened in New York City’s SoHo as part of an interactive campaign to highlight Sharp’s line of AQUOS Liquid Crystal Display televisions.
The AQUOS Project will host exhibits by several innovative and experimental artists whose work can be displayed in part on AQUOS LC-TVs. The artists will also incorporate elements from Sharp's television commercials and complementary campaign web site into their exhibitions.
“The AQUOS Project seamlessly fuses the work of these artists through the design-enhanced color, incredible detail and natural sound afforded by the world’s premier Liquid Crystal Display television,” said Bob Scaglione, Sr. V.P., Consumer Electronics Marketing Group, Sharp Electronics.
“Sharp established the liquid crystal display television category and offers the industry’s widest assortment of models, in screen sizes ranging from 13- to 45-inches,” Scaglione said.
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