New ‘Graze’ Brand Targets Youth At Sam Goody Stores
Musicland Group has launched Graze, a new brand that invites youth to experience digital products and content in a non-traditional retail environment. Graze will be featured in Musicland’s Sam Goody retail stores and as a stand-alone kiosk in select malls.
“Musicland is reinventing itself as an entertainment lifestyle destination while celebrating our music heritage,” said Jack Chadsey, Musicland’s CEO. “Graze is more than a physical location extending into the digital space; it will evolve into a youth-inspired way of thinking, doing and living that captures the vibe of a generation.”
Graze stores have recently opened throughout the Philadelphia area with flagship prototypes in Deptford, NJ and Mall of America, in Bloomington, MN. Graze offers a unique gathering place that encourages community and engages all five senses through interactive table displays, directional sound, a see-through video wall and scent machines. Lounge guests hear various environmental sounds, have their sense of smell awakened by pleasant aromas, and watch the latest concert on the video wall, all while sampling the latest digital products. Customers can experience the latest digital wireless devices including pre- and post-paid phones, MP3 players, portable video games and digital cameras in an environment that encourages product exploration and interaction with others. Graze visitors can also access the latest mobile content such as ringtones, wallpaper, and games; burn customized CDs and create digital images to share within the Graze community.
The company is also reinventing existing categories, including posters and t-shirts. Both initiatives fall within the company’s on-demand strategy-offering consumers more choice and control of their shopping experience. To enhance its poster offering, the “Off The Wall” section allows customers to access thousands of posters and art images from kiosks and print them in the store.
As mobile and digital technologies continue to converge, Musicland will evolve Graze to ensure cutting-edge product offerings and a fresh shopping experience.
Displays Promote King Kong: Video Game
Video game publisher Ubisoft has released Peter Jackson’s King Kong: The Official Game of the Movie.
The game, based on Universal Pictures’ movie release, King Kong, from Academy Award winning Director Peter Jackson (The Lord of the Rings trilogy), delivers an unprecedented video game experience.
Ubisoft worked with Peter Jackson and Wingnut Films to capture the King Kong movie dynamics through a unique video game experience.
Players will experience unprecedented dual gameplay within a movie-licensed game that alternates between Jack Driscoll in first person and as King Kong in third person. These contrasting perspectives will immerse players in a journey that features epic battles, tough choices and a dynamic experience within the visually stunning environment of the Skull Island.
Ubisoft is using a variety of point-of-purchase displays to merchandise Peter Jackson's King Kong: The Official Game of the Movie at retail. Displays include large QuadPanel overhead signage, a display tower, corrugated floor displays and pallet displays.
Sirius Satellite Radio Endcap At Fry’s Electronics
The Sirius Satellite Radio Endcap was designed to merchandise and demonstrate the Sirius Satellite radio receiver and components. The display is live, and all equipment is interactive and secured.
Materials used to build the display include 3mm Sintra, a silkscreened back panel, brushed metal pedestals and acrylic literature holder. Satellite Radio hardware and software were incorporated.
The Sirius Satellite Radio Endcap graphics were produced by Blaupunkt USA, Broadview, IL. Rapid Displays, Chicago, IL, was responsible for the design, engineering, manufacture and distribution of the displays to Fry’s Electronics stores.
First Chevy Showcase Retail Store To Open At Mall
Kravco Simon Co., manager of King Of Prussia Mall and General Motors’ Chevrolet division have formed a marketing alliance that will bring a unique retail concept-ChevyShowcase-to King of Prussia Mall.
The ChevyShowcase store will feature five to six Chevrolet vehicles. Staffed by a team of Chevrolet specialists, this concept will allow Chevrolet to showcase its vehicles to a broad audience of customers.
“The driving concept behind our ChevyShowcase retail store is to show consumers the wide variety of Chevrolet products designed to fit every lifestyle,” said Dave Klemm, Regional Marketing Manager, Chevrolet. “The partnership with King of Prussia Mall gives Chevrolet a premier marketing venue to attract new customers. Our existing customers will get a chance to see the latest updates to their favorite vehicles.”
Other elements of the deal include vehicle displays positioned at key locations in the mall outside Philadelphia; Chevrolet-produced events throughout the year; strategic signage and promotional materials throughout the mall; and on-site test drive opportunities.
Hearth & Home Develops Modular Point-Of-Sale System
Hearth & Home Technologies, a manufacturer of fireplaces and hearth products, wanted a comprehensive point-of-sale system for its Heat & Glo ™ and Quadra-Fire ® brands.
“We envisioned a solution that would promote awareness of our brands and help dealers boost sales of individual products,” said Alan Trusler, Sr. V.P., Retail Channel, Hearth & Home. “Since every dealer’s showroom is different, we had to have a flexible system.”
A modular system, designed by nParallel, a display agency located in Minneapolis, MN, included 40 individual elements featuring window cling signs, exterior and interior banners, design center kiosks, fixtures and light boxes.
“We’re confident this new point-of-sale system will enhance the retail experience for consumers and help drive the sales process,” Trusler said.
Source 1 Ideal Store Program Supports Brand Image
The Ideal Store Program from Source 1, the aftermarket division of York International provides heating, ventilation and air conditioning (HVAC) parts distributors with a unified look to merchandise the Source 1 offering for the Luxaire, Coleman and York equipment lines.
The Ideal Store Program includes p.o.p. materials, lighted displays and signage, and shelving plan-o-grams.
“We wanted to dramatically elevate our parts business with both a merchandising package and parts offering that represented best in class in the industry,” said Renae Turnbaugh, Source 1 Marketing Manager. “The Ideal Store builds a consistent brand image for Source 1 and gives our distributors more reasons to buy all their parts through our buying group.”
West End Games Employs Lenticular Motion Display
West End Games, a Sadsburyville, PA-based publisher of video games, is using this motion lenticular display featuring images that are driven by one AA battery.
The moving lenticular images help to attract consumers by conveying the action in the video game and bringing it to life.
The display unit is compact and helps to enhance the image of West End Games.
The motion lenticular display was created for West End Games by Hankscraft, Inc., a Reedsburg, WI-based p.o.p. display company.
Egismoz P.O.P. Urges Consumers To ‘Seize The Deal’
Egismoz sells overstocked and recertified electronic products at great prices in a small retail environment.
The brand has been launched with identity and promotional materials created by re:group, a brand marketing firm located in Ann Arbor, Michigan. The introductory marketing campaign encourages consumers to rebel against traditional means of purchasing these items, come into the store and “seize the deal.”
The initial Egismoz promotional campaign consisted of a series of freestanding inserts and attention-getting point-of-purchase display materials.
P.O.P. Materials Support Grains For Life Campaign
The Grain Foods Foundation (GFF) is running a campaign to promote bread in 1,800 Kroger stores nationwide. Kroger is highlighting the nutritional value of bread and grains through point-of-purchase materials, which will be supported by a creative message that addresses the necessity of bread in making sandwiches.
The floor decals will be featured in the bread aisle in addition to the deli and peanut butter aisles.
The Grains For Life campaign and in-store materials were created by the Mullen agency, Wenham, MA.
Starbucks Opens Next Evolution Of Hear Music™ Coffeehouse
Starbucks has opened the next evolution of its Hear Music™ Coffeehouse on the Riverwalk in San Antonio. An additional location will open in South Beach (Miami), FL.
These additions to the Starbucks retail portfolio extend the concept of the initial Hear Music™ Coffeehouse, which opened in Santa Monica, CA in 2004. The new stores represent the full integration of a classic coffeehouse experience with an extensive digital and physical music inventory. The unrivaled combination results in a compelling destination for customers to connect over coffee and explore and buy quality music.
“Starbucks has changed the rules of engagement for the music industry,” said Howard Schultz, Starbucks chairman. “By integrating the Starbucks Experience with the discovery of music, the Hear Music™ Coffeehouses offer a music retail environment unlike any other.”
The new coffeehouses feature the next generation of the Hear Music™ media bars, which provide customers with an easy, self-service way to discover and customize music on CDs. The new Hear Music™ media bars offer more than one million songs digitally.
The Hear Music™ Coffeehouses feature innovative in-store merchandising, allowing for more CD facings, and emphasizing Starbucks Hear Music’ role as a curator to help customers discover new music.
First New York Times Bookstore Opens
The nation’s first New York Times Bookstore recently opened at The Paradies Shops in Lexington, Kentucky’s Blue Grass Airport.
This new retail store includes unique features such as an online station with access to The New York Times web site, a plasma screen television running excerpts and programming from the Discovery Times Channel, a children's section, New York Times gift and specialty items along with books from the New York Times’ bestseller list.
MODA International Marketing, the licensing agency representing the New York Times, arranged the partnership with The Paradies Shops, an Atlanta, GA-based airport retailer.
Chase Takes Over Bank One With Rebranding Marketing Campaign
More than 350 Bank One branches in Illinois and Northwest Indiana have become Chase, the consumer and commercial banking brand of JPMorgan Chase & Co.
The name change results from last years merger of Bank One with JPMorgan Chase. Illinois customers will see the Chase brand highlighted in a $2 million marketing and advertising campaign and a sweepstakes, which will offer them a chance to earn free travel on United Airlines. Scratch-off game pieces enable up to four winners to receive 1 million United Mileage Plus miles each.
Additional sweepstakes prizes range from 100,000 to 500,000 United miles. Television, radio, print and billboard advertising invite customers to come into the bank’s offices and say “Hello” to the new brand.
Outwater Plastics Industries, Inc., offers the Fast Clear C-Channel Sign Holder, 1382D. The 13832D Sign Holder is 5 1/2” X 3 1/2”. It mounts in most standard price channels. It flexes out of the way for easy shopping. It is made of durable .020” PVC plastic and is reusable. For more information, contact Outwater Plastics Industries, Inc., 24 River Road, P.O. Box 500, Bogota, NJ 07603; (Tel) 1-800-631-8375 (U.S. Sales and Product Information), (Web Site) www.outwater.com.
CounterPoint, a leading producer of counter mats, has launched FloorPoint™ Graphics. FloorPoint Graphics for the Floor reinforce advertising messages and enhance brand awareness. These eye-catching displays are ideally suited for short-term, indoor signage in supermarkets, convenience and department stores, shopping malls, airports, exhibit halls, etc. For more information, contact CounterPoint, 6355 Sunset Corporate Drive,, Las Vegas, NV 89120; (Tel) 800-270-3538, (Fax) 877-579-8901; (Web Site) www.counterpointmats.com.
3M Digital Signage has released the FRED Network version 2.0 digital signage software providing the ability to distribute media files, schedule playlists and monitor a network of digital signs from any Internet-connected computer. FRED Network 2.0 augments and streamlines the user-friendly, network management features that FRED products are known for. For more information, contact 3M Digital Signage at 1-888-460-8060.
Duraco is introducing longer rolls of its DUBL KOTE ® foam tape in lengths up to 1,500 feet. DUBL KOTE double adhesive foam tape in long length rolls is perfect for inline application to plastic extrusions used in POP displays. Duraco stocks DUBL KOTE long length rolls in standard 3/8, ½, ¾ and 1 inch widths and can custom convert rolls slit to any width from 3/8 to 58 inches. For more information, contact Duraco, Inc., 7400 W. Industrial Drive, Forest Park, IL 60130; (Tel) 800-852-1025, (Fax) 708-488-1215, (Web) www.duracoinc.com.
POP-Screens are a new media concept using dynamic images to attract and motivate greater sales activity by increasing the virtual retail space. POP-Screens with dynamic, vibrant images show the advantage of rear projection in daylight conditions. The picture is projected onto a specially formulated rear projection surface of the screen, creating a bright, sharp message or promotion to the viewer. Applications include large electronic media advertising, flying screens in shop windows or shopping centers, and public information signage in railway stations, airports and shopping malls. For more information, contact The Screen Works, 2201 W. Fulton Street, Chicago, IL 60612; (Tel) 312-243-8265; (Fax) 312-243-8290; (Web Site) www.popscreens.info.
Testrite offers Wall Kits designed to hold promotional banners from walls, ceilings and otherwise unused areas. The Wall Kits include heavy duty 3-1/4" diameter round steel plates with countersunk mounting holes. The Aluminum alloy tubing has flush plastic end caps and is available in Matte silver or black. For more information, contact Testrite Instruments, 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735, (Fax) 973-589-4196; (Web Site) www.testrite.com.
Outwater Plastics
Heritage Sign & Display produces attention-getting lottery point-of-purchase signage and displays including logo mirrors, motion clocks, cork boards, lighted window jackpot signs with changeable numbers, Shape Write™ lighted write-on boards and prize wheels and wager mats. For more information, contact Heritage Sign & Displays, 344 Industrial Road, Nesquehoning, PA 18240 (Tel) 570-645-8701, (Web site) www.popsigns.com.
POP AdVisions, Inc., offers the Brightboard 19 digital signage system. The unit, a self-contained pedestal unit with a 19” diagonal LCD screen requires no PC or network connection. It displays JPEG images and MPEG videos that are easy to change. For more information, contact POP AdVisions, Inc., 1043 SW Willow Lane, Palm City, FL 34990; (Tel) 866-217-6723; (Fax) 772-221-1792, (Web) www.popadvisions.com.
Neutron Enterprises has launched ULTRA-GLO, a super slim L.E.D. edge-lit light box frame. Neutron Enterprises has created an ultra-bright backlit panel with even light distribution on the viewable surface. The patented aluminum snap flip-frame allows the image transparencies to be easily changed. G. Michael Singh, Director, Global Sales, Neutron Enterprises, said, “We expect to see ULTRA-GLO in commercial areas, supermarkets, banks, chain stores, restaurants, and everywhere backlit displays currently appear.” For more information, contact Neutron Enterprises at (Tel) 514-904-0293, (Web Site) www.dsbnglobal.com.
Noventri has introduced SignFlash Touch, which adds touch screen technology to the Company’s SignFlash Dynamic Digital Signage. When SignFlash Touch is partnered with the Automatic Viewer Detection (AVD) module, SignFlash will respond to a viewer’s presence and switch from a standard layout to another layout or an interactive touch screen. “This add-on solution has seen increasing demand by our Digital Signage clients, especially in the retail environment,”said Massimo Colella, Sales Manager, Noventri. “This allows for more flexibility when designing solutions for clients and it rounds out our line of Digital Signage services.” For more information, call 1-800-359-1858 or visit www.noventri.com.
Joseph Struhl Co., produces the Springer and Swinger sidewalk signs. The signs are lightweight, portable and can withstand 40+ mph winds. They provide a big p.o.p. message in a small footprint. For more information, contact Joseph Struhl Co., 195 Atlantic Ave., P.O. Box N, Garden City, NY 11040; (Tel) 516-741-3660, (Fax) 516-742-3617, (Web Site) www.magicmaster.com.
Sterling Promotional Corp.
Promotional Wood Products specializes in wood replication for point-of-purchase display and signage applications. With the introduction of polyurethane, the Company can offer a more durable and lower priced product, while doing its part to conserve trees. The company can replicate any concept or texture with urethane moldings, for long or short runs. For more information, contact Promotional Wood Products Ltd., Box 44, 5 Main Street, Brodhagen, ON Canada NOK 1B0; (Tel) 888-913-WOOD, 519-345-2562, (Fax) 519-345-2869, (Web Site) www.pwpnow.com.
Shelf Talkers Manufacturing Inc. produces PVC Shelf Flags, printed on two sides with a 90-degree bend. Shelf Flags eliminate the need for a 2 piece flag. They resist curling and easily snap into a standard price channel. For more information, contact Shelf Talkers Manufacturing Inc., 3550 Laird Rd., Unit #3, Mississauga, Ontario Canada L5L 5Z7; (Tel) 888-755-0750, (Fax) 905-814-1002, (Web Site) www.shelftalkers.com.
Joseph Struhl Company
Helius, Inc. has launched its MediaStream SST Advanced (SST-ADV), a next-generation digital signage output device that provides businesses with the ability to store and deliver unique content on display points from a centrally managed location. When the SST-ADV is used with Helius' MediaSignage software, users can quickly and easily implement a robust digital signage network solution providing high quality multi-media presentation. Because the SST-ADV has on-board content storage capabilities, network traffic is minimized and the customer has the flexibility to include wireless networking as part of their Digital Signage solutions. For more information about the MediaStream SST Advanced, contact Helius, Inc., 333 South 520 West. Suite 330, Lindon, Utah 84042; (Tel.) 801-764-9020; (Fax) 801-764-9022; (Web Site) www.helius.com.
Kenpren 3D Imaging has introduced Screen3D™ 3D imaging technology. The high quality “floating” graphics are not obstructed by any lens material, which guarantees that the message is clear when viewed at any angle. Screen 3D works well as a stand alone display or as a display component in applications such as signage, shelf talkers, aisle interrupters, counter mats and display headers. Single panel images can be created up to 35" x 43". For more information, contact Kenpren 3D Imaging, Inc., 3506 Brockton Ct., Jefferson, MD 21755; (Tel.) 301-473-7288; (Web) www.kenpren.com.
Trion Industries, Inc. offers Clear Scan labeling systems, which allows the use of plain paper labels, dramatically reducing label stock costs. Plain paper labels drop right in, protected by clear window; Built-in Sign clips eliminate the need for separate clips. A Universal Bottom Mount-Fits both C-channel and wire shelving. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Web) www.triononline.com.
Image Matters offers colorful floor mats and logo mats. The company’s product line includes Floor Billboard High Definition Floor Graphic Mats,·Carpet Topped Jet-Dyed Logo Mats, ·Promo “give-away” Brand Mats,·and Embroidered Mats. For more information, contact Image Matters, 2809 N.E. 23rd Street, Ft. Lauderdale, FL 33305; (Tel.) 800-341-6287; (Fax) 954-449-0279; (Web Site) www.imagemat.com
Ad-Tech offers the Infoshade shelf talker. A simple pull delivers 3-4 times more information than other options. After viewing, the Infoshade automatically retracts. Infoshade may be placed on shelving or integrated into displays/fixtures. Several sizes are available from 3.5" wide to 8.5". For more information, contact Ad-Tech, LLC., 135 Sheldon Street, El Segundo, CA 90245; (Tel.) 310-414-8080, (Web) www.infoshade.com.
Lighthouse Technologies, has introduced a portable, self-contained “pop up” high brightness LED video screen for event and marketing venues. The 6mm screen is contained in a 5’x2’ mobile case with a wireless remote and hydraulic system that enables the display to “pop up” for fast set-up. For more information, contact Lighthouse Technologies, 16662 Hale Ave., Irvine, CA 92606, (Tel.) 949-271 0470; (Fax) 949-271 0474 (Web Site) www.lighthouse-tech.com.
SuperScreen LLC has expanded its line of inflatable signs with its newest model, the LT 10'2" tall x 11'2" wide. The LT inflatable unit is small and durable with a simple set-up. With the internal blower, the unit inflates in less than 5 minutes. The turn- key LT system includes: DLP projector, audio system and DVD player, all rigging needs and one GFI cable. For more information, contact SuperScreen LLC, 200 West Louisiana, Denver, CO 80223; (Tel.) 303-778-0353; (Fax) 303-778-1361; (Web Site) www.superscreenusa.com.
Clearr Corp. offers the NEON PLUS®E providing the bold, exciting look of neon with brilliant bright colors, at an economical price. NEON PLUS®E simulated neon displays are ideal for large-quantity point of purchase programs. The NEON PLUS®E design is lightweight and efficient. It is available in 4 sizes; 6" x 26", 10" x 26", 10" x 37-1/2", and 10" x 49-1/2". For more informaton, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269; 763-398-5400; (Fax) 763-398-0134; (Web) www.clearrcorp.com.
Xstream Solutions offers the XSTREAM Signage Network, a digital signage solution for advertising in grocery stores. The XSN allows marketers to target different demographics throughout the store using the grouping and targeting features of this digital signage solution. The XSN can target shoppers at the checkout line, in front of shelves, at the top of shelves, at end caps, and other locations. For more information about digital signage networks at grocery stores and other retail locations, contact Xstream Solutions, Inc., One Glenlake Parkway, Suite 700 Atlanta, GA 30328;(Tel.) 770-552-5553; (Web Site) www.xstreamsolutions.com.
Neon Source Inc. has introduced a super thin aluminum LED electric blackboard. The electric blackboard provides an eye-catching way to call attention to brand graphics at on-premise and other locations, while allowing retailers to easily write in daily specials. Neon Source’s line of electric blackboards includes super-thin aluminum and wooden frame boards, as well as Cold Cathode fluorescent Lamp boards and polar motion electric blackboards. For more information, contact Neon Source, 3428 Pickwick St., San Diego Ca 92102; (Tel) 800-504-6366, 619-239-6366, (Fax) 619-.239-6370; (Web Site) www.neonsource.com.
Spring-Roll, Inc., has introduced EZ-Roll Signs. These economical p.o.p. signs can be custom printed with brand graphics, while also featuring a spring-roll mechanism that allows retailers to easily change price or brand feature information in the store. For more information, contact Spring-Roll, Inc., 3375 Martin Farm Road Suwanee, GA 30024 (Tel) 770-868-8900, (Fax) 770-868-8901; (Web Site) www.spring-roll.com.
Orbus, Inc., offers a large selection of banner stands for point-of-purchase, trade show and other promotion applications. The line includes roller retractable, spring back, telescopic, and motorized scrolling banner stands. The Maverick Motorized Scrolling Banner Stand, shown, comes with brackets to be attached to a ceiling or wall. The graphic can vary in length, up to 20 feet. Graphic width is 35.5”. For more information, contact Orbus, Inc., 1745 North Kolmar Ave., Chicago, IL 60639; (Tel) 866-672-8715, 773-486-5116; Fax: 773-486-5131; (Web Site) www.orbusinc.com.
Swingframe Mfg., offers a wide selection of changeable poster frames, snap open frames, large format frames, economical top load frames, display stands, shadow boxes,and all kinds of sign holders. Its patented swing-open frames with hidden hinges make it easy for retailers to change graphics. Both stock and custom products are offered. For more information, contact Swingframe Mfg., 151 South Main Street, Freeport, NY 11520; (Tel) 516-867-1770; (Web) www.swingframe.com.
Image Craft provides a wide range of graphic solutions for the tradeshow industry. Image Craft uses the latest digital imaging technologies and offers a wide range of printing methods and materials. Services include Lambda photographic mural panels & graphics, Vutek & Roland grand format printing and direct flatbed printing. For more information, contact Image Craft, 3401 E. Broadway Road, Phoenix, AZ 85050; (Tel.) 800-628-9662 (Fax) 602-232-0719; (Web Site) www.imcraft.com.
Testrite offers the Domino™ Frame System, featuring lightweight yet strong aluminum alloy frames. The system features 360° fully rotating all metal hinges for ease of maneuverability. The system is available in three different sizes; 24” x 36”, 18”x 29” & 16”x 18”. An array of different Hook & Loop compatible fabrics are offered. The system is offered in a convenient carry bag. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel.) 888-873-2735; (Fax) 973-589-4196; (Webe) www.testrite.com.
Interactive Floor Display At Virgin Megastore
Virgin Megastores are engaging shoppers with interactive digital floor displays. Epson has partnered with GestureTek, to install the digital marketing technology in flagship Virgin Megastores.
The solution projects imagery from the sleeve of Nirvana’s album, ‘Nevermind,’ which becomes animated when shoppers interact with it, creating an interactive experience combining movement, sight and sound.
“Combining Epson’s expertise in imaging technologies with our GroundFX ™ interactive software, retailers have a compelling avenue for in-store advertising,” said Bill Leckonby, GestureTek’s CEO.
Reactrix Deploys Reactive Media Network
Reactrix Media Systems, Redwood City, CA, is deploying its first reactive media network, a way for advertisers to reach and influence millions of consumers in high-traffic malls, theaters, stores and other public venues.
The new medium reacts to consumers when they step on or pass over the projected image. Marketers will have access to more than 100 million consumers using the new Reactive Media Network.
For more information on the Reactive Media Network, call 650-980-2700 or visit www.reactrix.com.
Hostess Promo. Features Racing Divas
Three of professional racing’s leading women drivers-Danica Patrick (IRL), Leilani Munter (NASCAR) and Melanie Troxel (NHRA), have signed on to become Hostess “Racing Divas” under a sponsorship agreement with the Hostess snack cake brand.
The racing sponsorship program will feature a range of promotional activities including special limited edition packaging and displays, with photos of the three drivers.
“Interest in women in professional racing continues to grow, with Danica, Leilani and Melanie serving as excellent ambassadors for the sport,” said Kevin Kaul, Hostess Marketing Manager, Interstate Bakeries Corp. “We are pleased to sponsor these drivers as they inspire an even more diverse fan base, and, connect the iconic Hostess brand with the enthusiasm surrounding racing and women’s increasing prominence in the sport.”
Kmart Expands In-Store Marketing Program
Kmart Corp. has retained NextMedia Alternative, a division of NextMedia Outdoor, to install and operate in-store advertising displays in all Kmart stores throughout the U.S. NextMedia will also manage integrated marketing programs, utilizing a combination of Kmart's existing advertising opportunities.
“We are very excited about this opportunity to work with Kmart and to help marketers reach the mass merchant's 60 million-plus value-conscious consumers that visit the store each month,” said Jim Matalone, President and CEO of NextMedia.
Digital Network Deployed At Diedrich Coffeehouses
Diedrich Coffee a gourmet coffee retail chain in California, has deployed a Digital Network in every Diedrich Coffeehouse location.
A series of high-impact, high-definition plasma screens, mounted in every Diedrich Coffeehouse, informs and entertains customers, while providing advertisers with a hard-to-reach audience. The Network offers Diedrich's customers real-time traffic updates in an easy-to-view format, the latest sports scores from ESPN, fashion news by E! Entertainment, stock quotes by Yahoo, live surf reports by Surfline.com and general news updates by MSNBC.
The high-definition Network was installed by ActiveMaps (www.activemaps.com), a Los Angeles, CA-based media company that delivers real-time content for consumers while offering advertisers a dynamic channel into a traditionally hard-to-reach audience.
NYC & Company Partners With CETV
In an effort to enhance and customize the information provided to the millions of tourists visiting New York City each year and provide its membership of 1,800 businesses with cutting-edge advertising opportunities, NYC & Company, the City’s official tourism marketing organization, has signed an agreement with City Explorer TV (CETV).
CETV will produce programming for broadcast on a network of flat panel screens located in NYC & Company’s visitor centers in New York City. Programming, which will include both non-paid and advertiser-supported content, will highlight New York City attractions. CETV will produce content and advertising sales for the initiative.
“The agreement with NYC & Company will greatly expand the reach of CETV,” said David Veckerelli, CETV President. “As has been demonstrated through our in-hotel network, the ability to deliver targeted, relevant content, at a time when the viewer is motivated to access such content, has proved to be an ideal and efficient manner in which to present a sponsor’s message.”
Monty Python's Holy Grail Ale Is Launched In U.S
Eurobrew, Inc., (www.eurobrews.com) a Santa Monica, CA-based beer importer, has recently started importing Monty Python’s Holy Grail Ale to the U.S.
Brewed by the Blacksheep Brewery in Masham, England, this effervescent, copper colored ale has a distinctive flavor with plenty of fruity hops.
“Now beer enthusiasts who are Monty Python fans have even more reason to celebrate,” said Dominque Levesque, President, Eurobrews. “Monty Python Holy Grail Ale” will satisfy even the most discriminating taste buds.”
Point-of-sale signage is promoting the availability of Monty Python Holy Grail Ale nationwide at select retailers.
Even though the p.o.s. and label says this fine ale is “tempered over burning witches,” the Black Sheep Brewery prides itself on centuries old brewing traditions.
Reed’s Public Offering Hits Grocery Shelves Via Bottleneck Tags
Reed’s founder and CEO Chris Reed is betting on consumers' love for his Ginger Brew to entice them to invest in the New Age beverage company.
Thanks to the thousands of IPO neck-tags that dress bottles hitting grocery shelves recently, Reed’s Ginger fans will have the chance to own a piece of the California beverage company at $4 a share.
In the great tradition of Ben & Jerry’s and Samuel Adams, Reed’s, (www.reedsinc.com), wants to grow on the shoulders of public support.
The nation’s only beverage-maker to brew its soft drinks, best known for its premium all-natural Original Ginger Brews, Virgil's Root Beer and China Cola, the proceeds will allow Reed’s the additional capacity and distribution to become a truly mainstream brand-far beyond its health store roots.
Maine Root Beverages Launches Campaign
Maine Root Handcrafted Beverages has launched a new marketing campaign which takes a tongue-in-cheek poke at the “inhumane bottling practices in the world of corporate root beer.” Maine Root’s campaign features an undercover corporate root beer break-in, “No Can Left Behind” and a music video”Bubbles of Injustice”" as well as point-of-sale posters and event marketing.
This is the first campaign for Maine Root, whose root beer sarsaparilla and ginger brew sodas are sweetened with organic cane juice.
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