Studio Red Supports Red Motorazr
Motorola and Sprint have introduced the Red Motorazr V3m, a wireless phone developed to support RED, an initiative founded by Bono and Bobby Shriver to raise awareness and money for The Global Fund to fight AIDS in Africa .
Both Motorola and Sprint will contribute to the fund with each RED Motorazr sold at Sprint. The bold red hue of the Red Motorazr makes a striking statement.
Motorola’s support for RED includes the launch of Studio RED, a series of physical and virtual destinations created to enhance consumers’ mobile experiences.
Studio Red, a place “Where Desire Meets Virtue,” keeps consumers up-to-date on Motorola activities with Red.
Timberland P.O.S. Launches PowerWelt Workboot
Timberland PRO, a leading manufacturer in the work boot category, recently launched a national brand campaign to support the introduction of the PowerWelt Workboot.
The photography is a major element in the ad campaign and captures the realism of the work environments. The OOH and POS messaging strategy introduces the benefits of a revolutionary new leather: “Ever-Guard-It’s leather, It’s tough, It breaths.”
Winsper, a Chestnut Hill, MA-based integrated marketing firm, created the national brand campaign for Timberland PRO’s PowerWelt Workboot.
Red Truck Wines Unveils New Pink Category
Red Truck Wines, known for its popular Red Truck and White Truck blended wines as well as its single-varietals, has introduced Pink Truck, a pink wine blend of Zinfandel, Grenache and Mourvedre.
Line-priced with its hallmark Red Truck and White Truck blends, Pink Truck will reach national distribution in early 2007. With 20% less residual sugar than leading brands, Pink Truck targets consumers looking for a drier, more sophisticated pink wine that still has some of the sweetness they like.
“The pink category is ripe for a new entrant at this higher price point,” said Dan Leese, President of Axiom Wine Company. “Twenty-five million cases of White Zinfandel are sold in the U.S. every year, and consumers haven’t had any new choices to speak of in the category for nearly 20 years.”
First-Of-Its-Kind Wind Power Card Sells At Whole Foods
The Wind Power Card, a first-of-its-kind product, is now selling at Whole Foods, allowing shoppers to purchase wind energy credits at the checkout counter.
Produced by Renewable Choice Energy and introduced exclusively at Whole Foods market stores, the Wind Power Cards enable consumers to buy certified wind energy credits equivalent to a household’s average monthly electricity consumption. Activated on purchase, the cards help support the development of renewable energy nationwide.
“Wind Power Cards offer consumers an opportunity to ensure that the energy they take from the grid is replaced with clean, renewable energy derived from wind power,” said Quayle Hodek, CEO of Renewable Choice Energy.
Bosch Supports Energy Savings Event With P.O.P.
Bosch home appliances is offering a rebate program for its front-loading Nexxt Washers.
The rebates are designed to cover up to ten years of the appliance’s energy costs. The Company is offering a $110 rebate with the purchase of a Nexxt 500, 700, DLX or Platinum Series washer; a $100 rebate on a Nexxt 300 Series washer and an $89 rebate with the Nexxt 100 Series washer.
“This Bosch Nexxt Laundry rebate program communicates that owning one of our efficient products results in long-term savings,” said Franz Bosshard, CEO. “The Nexxt Laundry system has been impressing consumers with its unrivaled energy and water efficiency. And now, it will also pay its own energy bill!”
Bosch will support its Energy Savings rebate program with point-of-purchase materials
Goodyear Tire Stores Get New Look To Boost Sales
Goodyear Tire is giving a new look to its stores nationwide to stimulate a stronger, easy-to-shop retail experience.
In addition to a new store layout, the design introduces new floor and wall display visuals. Goodyear developed new signage, display fixtures, and information cards to help make product benefits easier for consumers to understand and make the tire purchase process less intimidating.
“Goodyear is intensifying its focus on in-store needs of consumers, in conjunction with highly successful product launches,” said Rob Rajkowski, Director of Marketing & Merchandising, Goodyear. “The new design was developed based on feedback from consumers who said they preferred a more informational store environment.”
Goodyear worked with Hitchcock Fleming & Associates, Akron, OH to develop display visuals and Big Red Rooster, a retail design firm located in Columbus, OH.
KFC Launches Look Of The Future
KFC has launched a global re-image campaign that contemporizes 14,000 KFC restaurants in more than 80 countries and spans all visual elements from logo to restaurant design, advertising and point-of-sale materials.
The new look logo depicts the Colonel sporting a bright red apron symbolizing the home-style culinary heritage of the brand.
“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, President of KFC Corp.
HoneyBaked Ham Launches Neighborhood Store Concept
The HoneyBaked Ham Co. plans to open new “Neighborhood” concept stores in the Metro Atlanta area as well as in Colorado and Florida, to serve consumers who want quality, ready to eat, convenient meals in portions they choose.
“Today’s busy families require quick meal solutions, but no one wants to sacrifice quality or taste,” said Chuck Bengochea, CEO. “Our new Neighborhood stores combine classic HoneyBaked tastes with fresh and on-the-go convenience.”
Some of the stores’ features include: Glazing galleries where for the first time, consumers will be able to see how HoneyBaked Hams are glazed. Sampling Stations where consumers can taste what’s new, from meats to desserts and in between. Displays offer a selection of gourmet mustards, salsas and spreads. The unique environment provides quick meal solutions in a cozy neighborhood food shop atmosphere.
New Balance Floormat Promotes Cushioning Technology
New Balance wanted a floor mat to prove to consumers at the point-of-purchase why they should choose the ABZORB® shoe line. By offering a ‘try before you buy’ simulation of the ABZORB®, it encouraged consumers to then take off their shoes and walk in the ABZORB® shoe.
The floor mat features a clear vinyl digital printed top. The top is vacuum formed over custom molded polyurethane inserts and permanently adhered to an ABS backer for durability as a floor display. Stores where this floor mat was placed reported that it increased sales of the ABZORB ® shoe.
The New Balance floor mat was created by Heritage Sign and Display, located in Nesquehoning, PA.
Wienerschnitzel Promotes Philly Cheese Steak Trio
Wienerschnitzel, the world’s largest hot dog chain, is rolling out its new Philly Cheese Steak Trio.
Comprising the Philly Cheese Steak Sandwich, the Philly Burger and the Philly Dog, the new menu items provide customers with hearty offerings of premium Philly steak meat by itself or paired with a beef burger or Italian sausage.
“The Philly Cheese Steak Trio is a tribute to our continued goal of providing customers with new and premium products that combine flavors and value,” said Tom Amberger, Vice President of Marketing for Wienerschnitzel. In-store signage promotes the new product offering.
Wienerschnitzel restaurants are supporting the launch of the new Philly Cheese Steak Trio with an array of colorful point-of-purchase materials.
Wendy’s Creates Mom RD In-Store Program
In a continuing effort to make nutrition information available to customers, Wendy’s has paired with the American Dietetic Association to create M-RD, a program that connects parents directly with registered dietitians (RDs) for information and advice on family nutrition.
Wendy’s is placing a new poster featuring nutrition and allergen information in its restaurants. Customers also can obtain free information on family nutrition from three RDs who are also moms, as well as updated product information on the company’s new Web Site at www.Mom-RD.com.
Harden Home Studio Helps Shoppers Select Furniture
The Harden Home Studio is an efficient 1,000 sq. ft. store within a store, designed to help customers choose from a wide selection of the manufacturer’s upholstery and wood furniture styles.
A comfortable workstation that includes catalogs and other shopping tools sits amid a display of wing chairs, dining tables and entertainment armoires.
Each Harden product is poised for tire kicking, test drive and most importantly, for custom design inspiration.
The new Studio concept was conceived by GRID2 International, a New York City-based design firm.
Employing lighted, self-serve information kiosks and easy access to fabric swatches and wood samples, GRID2 deconstructs the selection process into a series of steps, beginning with customer-preferred styling and ending with the furniture’s finishing touches.
Electronic Arts Displays New NFL STREET 3 Game
Electronic Arts recently shipped NFL STREET 3 to stores across North America. In NFL STREET 3, gamers can break out of the constraints of traditional gridiron football, take it to the streets and change the game.
NFL STREET 3 lets gamers use the super athletes of the NFL to play football both on the ground and in the air. Once airborne, players can pull off style moves that rack up even more points.
One of the new features in NFL STREET 3 is a new game type called Playbook Elimination, which allows players to tear the page out of an opponent’s playbook if the offensive play ends in a fumble, interception, loss of yards or an incompletion.
Marketing support for NFL STREET includes a wide array of different point-of-purchase materials. NFL Street will be displayed in electronics, toy and game stores across the nation.
HMSHost Retail Launches World Passage
HMSHost, a world leader in travel shopping, has introduced three World Passage stores. This high-end shop features a superior selection of merchandise previously available only to duty free passengers, now allowing all travelers access to much sought after brands. Duty free exists only for limited items, such as alcohol and tobacco. However, World Passage offers superb values on world class chocolates and confections, rare liquors, premium spirits, and fine tobacco products as well as fine cosmetics and fragrances from leading fashion designers.
“The demand for high end retail is increasing at airports and we’re helping travelers make the best use of their time by offering a quality shopping experience” said Joan Ryzner, Sr. V.P., HMSHost Retail.
Post Up Stand maintains a huge inventory of retractable banner stands, poster in motion displays, double-sided banner stands, and tabletop displays. The systems are lightweight and durable. For more information, contact Post Up Stand, 7500 Exchange Street, Cleveland OH 44125, (Tel) 877-878-7035, (Web Site) www.postupstand.com.
Above All Advertising has introduced FlexBanner™ Flags, outdoor display flags available in 9’, 12’ & 14’ sizes. All Flex Brand flags are supplied with full color printing, durable carrying bag, and pole structure system. The FlexBanner™ can be displayed indoors and outdoors. The flags are free to rotate around the flagpole with the wind which creates eye-catching movement. For more information, contact Above All Advertising, 9080 Activity Rd. Ste A
San Diego, CA 92126, (Tel) 858.549.2226, (Web Site) www.abovealladvertising.net.
AEI Components has introduced a new fully integrated POP LCD Video or JPEG player with built-in motion sensor that turns the unit on as customers approach and turns it off as they walk away. The unit is 100% digital and includes an easy to program CF memory card. It is available in a 7" TFT LCD version (ADV70PN), an 8" Metal version (ADV80M) and a 10.4" version (ADV104P). Media content for the unit can be updated through the internet. AEI can also custom design and manufacture interactive point-of-purchase units from 3.5” up to 42”. For more information, contact AEI Components, 17900 Crusader Ave., Cerritos, CA 90703; (Tel) 866-788-0901, 562-809-8262, (Fax) 562-865-5640, (Web) www.lcddigitalsignage.com.
Convergence Corp. has introduced an eco-friendly alternative to vinyl and other petrochemical-based window signs. While traditional window signs are made from plastic and/ or vinyl that will never decompose, Convergence now offers environmentally-friendly window graphics that are made from paper litho sheets, EZ Stick Green and Nature's Choice lamination. The result is a window graphic that is primarily biodegradable. For more information about these eco-friendly window clings, or about a complete line of point-of-purchase counter mats, contact Convergence Corp., 1654 Robin Circle, Forest Hill, MD 21050; (Tel) 410-838-9253; 800-433-1782; (Fax) 410-838-9036; (Web Site) www.popmats.com.
Outwater Plastics
K International offers a line of Gripper Sign Holders, available in 1” and 3” lengths, with a base width of either 1/2” or 1”. The Gripper Sign Holders hold signs up to .080” thick. They are offered with or without adhesive. The Sign Holders are also offered in custom lengths. For more information, contact K International, 3982 Ryan Road, Gurnee, IL 60031; (Tel) 847-623-2304, 800-323-2389; (Web) www.kinter.com.
Intercept Corp. has introduced the Carousel-SP Solar Powered Rotating Ceiling Sign. The sign, which requires no power, makes a full rotation every 15 seconds. The graphics in the unit may be changed easily in the field, without tools. Economical paper graphics may be used for the sign panels. The Carousel walls and top are constructed of high quality molded ABS materials. The sign is 16" tall and requires a 14" diameter space to rotate in. For more information, contact Intercept Corp., 7847 College Rd., Ste. 100, Baxter, MN 56425; (Tel) 800-950-4413; (Web) www.solarpopsign.com.
Testrite Instrument Co. offers Framettes,™ a versatile, economical point-of-purchase signage system. Framettes feature thin steel 1/4” inside dimension channels. Counter Top Framettes have strong weighted bases and felt bottoms. There are also Slot Wall Framettes, Wall Mount Framettes, Suction Cup Framettes, Magnetic Mount Framettes, Wire Grid Framettes, and Pedestal Framettes to meet a wide array of point-of-purchase signage needs. For more information, contact Testrite Instrument Co., 216 South Newman Street, Hackensack, NJ 07601;(Tel) 888-873-2735 (Fax) 201-542-2195; (Web Site) www.testrite.com.
Clearr Corp. offers XXLite, a dramatic large-format backlit graphic display, for use indoors. XXLite is available in sizes up to 10' (3m) x almost any length. It features a sleek, attractive design, bright, even illumination and is available in fine anodized and painted finishes. The innovative tensioning system allows graphic changes by one person. It comes floor or wall mount, vertical or horizontal. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.
ViewSonic has launched it’s 42-inch ND4210w LCD network display to provide an affordable digital signage solution. Eliminating the external PC and providing remote access, the ND4210w is ideal for sign programs with multiple locations such as supermarkets and restaurants. Including a fully featured web browser and high-definition video processing capabilities, the ND4210w streams video and HTML information via Ethernet at up to 20 MB per second. The display allows users to view HTML Web pages while streaming MPEG 1/2/4 video signals, without needing a separate PC to convert the signal. The network display also features an internal 40GB hard drive to support local playback of digital media content, while its support of HTML authoring tools removes the complexity of proprietary digital signage solutions. For more information, contact ViewSonic, (Tel) 800-888-8583, 909-869-7976, (Web) www.ViewSonic.com.
Sterling Promotional Corp.
The Pinquist Swing Stand holds banners and signs from widths of 18" to 24" and heights up to 90". Pinquist's Swing Stand is available in both free standing (pictured) and wall mounted versions. The Swing Stand can be powder coated in a variety of custom colors and finishes. A full color catalog is now available. For more information, contact Pinquist Tool & Die Co., 63 Meserole Avenue, Brooklyn, NY 11222; (Tel) 718-389-3900, (Fax) 718-349-3168, (Web Site) www.pinquisttool.com.
Pro-Tect Plastic offers patented display/sampling booths that are completely portable. They weigh just 20 lbs., and assemble easily without tools. Each display comes in a custom carry case. For more information, contact Pro-Tect Plastic, 1-5115 Harvester Rd., Burlington ON, L7L 0A3, (Tel) 888-681-7671, (Web) www.protectplastic.com.
Joseph Struhl Company
World Division specializes in the production of large format digital banners up to 16' wide. The Company's large inventory of materials includes Polyethylene, Vinyl, Tyvek, Nylon, Polyester, Satin and 100% Cotton Canvas, all in assorted colors. World Division’s 70,000 square foot facility enables a competitive price and quick turn around. For more information, contact World Division, 11929 Denton Drive, Dallas, TX 75234; (Tel) 800-433-9643, (Fax) 800-433-9844, (Web Site) www.worlddivisionusa.com.
Merchandising Inventives is introducing a metal shelf-top sign holder. The low profile metal plate doesn't interfere with products on the shelf or shelf management systems. The sign holder provides a secure hold and fits most standard perforated shelves. It is available with or without a hinge that flexes for customer safety. Two capacities hold material up to .100" or .100"-.250" thick. It comes in beige metal with clear PVC. Additional lengths and colors can be made to order. For more information, contact Merchandising Inventives, Inc., 1665 S. Waukegan Rd., Waukegan, IL 60085 , (Tel) 800-367-5653, (Fax) 847-688-0591, (Web) www.merchinv.com.
Image Matters has introduced the ImageMat, which takes photo quality imagery to the floor plane. Unlike cumbersome floor graphic decals which must be stuck down with adhesive, ImageMat is easily shipped, rolled out and repositionable. For more information, contact Image Matters, 2809 NE 23 St., Fort Lauderdale, FL 33306; (Tel.) 954-630-2200; (Web Site) www.imagemat.com.
Above All Advertising provides digitally printed high-quality, high-resolution large format banner prints for indoor and outdoor use. The company works with Vinyl, Paper, ABATex, Fabrics, Wallpapers, Textured Media, and Adhesive Vinyl. For more information, contact Above All Advertising, 9080 Activity Road, San Diego, CA 92126; (Tel) 866-552-3683; (Web) www.abovealladvertising.net.
Marketing Communications Inc. specializes in the design, production and roll-out of sales generating End Cap Sign Kits. By incorporating changeable numeral systems, these sign systems allow store personnel to change prices in seconds. MCI provides a variety of mounting options, from systems that project out into the aisle to designs that rise above the gondola. The Company stocks multiple systems allowing the retailer to choose the size and style that best fits their needs. Custom designs that fit specific merchandising goals and color schemes are also available. For more information, contact Marketing Communications Inc., 950 Vitality Drive, Suite A, Comstock Park, MI 49321; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web Site) www.gomci.com.
POP Advisions has introduced The P32P. a fully self-contained digital signage system complete with 32 ” LCD display. Installation consists of simply placing the unit at the location of choice and plugging it in. Access to the internal media player for changing memory cards or adjusting volume is provided through a locking door on the rear of the unit. The unit stands 70” tall with included wheel kit. For more information, contact POP Advisions, 1043 SW Willow Lane, Palm City, FL 34990; (Tel) 866-217-6723; (Web) www.popadvisions.com.
AVI has introduced the Digital Associate™ product line, an interactive communications tool. The Digital Associate™ is AVI’s advanced, interactive, solid state MPEG 1 & 2 media player. It is designed to play video for retail, kiosk digital signage and vending display applications For more information, contact Audio Video Interactive, 8541 E. Anderson Dr., Scottsdale, AZ 85260; (Tel.) 480-889-3233; (Web) www.avi-electronics.com.
Vista System International, a world leader in Modular Curved Frame Technology, has unveiled a new line of illuminated signs designed for wall mounting. The wall mounted illuminated signs are available in the most popular sizes, running the gamut from 10" (250 mm) to 48" (1200 mm) with lengths available per customer specification. Finishes are silver, black or custom painted. For more information, contact Vista System, 1800 N East Avenue, Unit 102, Sarasota, FL 34234; (Tel) 800-468-4782, 941-365-4646, (Fax) 888-316-5198, (Web Site) www.vistasystem.us.
Roku’s BrightSign offers an economical and turn-key solution for merchandisers to promote their message on flat screen and HD displays in stores, at trade shows, or in other locations. BrightSign is very easy to set up, features a rugged steel enclosure, and has no moving parts that might break in the field. In addition to providing easy playback of video or slide shows, BrightSign supports interactive digital signs with buttons, touch screens or standard PC keyboards. Unlike DVD players or PCs, BrightSign is designed from the ground-up to control digital signage and in store point-of-purchase displays. It easily mounts to walls, shelves, cabinets or racks and connects to standard VGA LCD monitors or high-end high-definition displays. Bright Sign’s built-in scripting support and connectivity options can be used to create interactive experiences. BrightSign is designed to drive in-store advertising and promotions with flat panel displays. For more information, contact Roku Labs, 399 Sherman Ave., Palo Alto, CA 94306; (Tel) 650-321-1394; (Web Site) www.rokulabs.com.
Vulcan Spring has introduced The Super Pullbox Plus, which combines longer extension and greater pull with a ratcheting mechanism. The combination provides the support and pull strength needed for hanging signs along with the ratcheting mechanism to make changing signs easy. Signs stay down when pulled, then with a second tug return to their original position. For more information, contact Vulcan Spring & Mfg. Co., 501 Schoolhouse Road Telford, PA 18969, (Tel) 215-721-1721, (Fax) 215-721-1739, (Web) www.vulcanspring.com.
Flair Display, Inc., offers a large selection of stock on-premise merchandising items for the beverage industry, including napkin holders, condiment trays and acrylic table toppers and menu holders. The stock items may be customized through custom color molding, hot stamping, silk screening, custom finishes, etc. For more information about stock on-premise merchandising displays, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466, (Tel) 718-324-9330, (Fax) 718-994-4174, (Web) www.flairdisplay.com.
MoldRite produces fine dimensional custom molded signage. Rigid Polyurethane foam molding allows for crisp dimensional detailed signs, which can be decorated a multitude of colors. Lighting can also be incorporated to create additional impact to the sign. For more information, contact Moldrite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186; (Tel) 262-521-2600; (Web) www.moldrite.com.
Matrox Graphics has introduced the Extio™ F1220, which enables the extension of one or two displays, audio, up to six USB devices, by up to 820 feet. By separating the computer from the displays and audio, and enabling remote display control, the Extio series of products are an excellent choice for digital signage applications where displays are typically in remote public areas and where system maintenance and support can be difficult. “The Extio F1220 enables the PC to be where operators want it, up to 820 feet away from public digital signage displays,” said Ron Berty, Business Development Manager - Digital Signage, Matrox Graphics Inc. For more information, visit (Web Site) www.matrox.com.
Accurate Plastic Printers specializes in printing on PVC, styrene, polyethylene, static cling, an acrylic for the production of point-of-purchase displays and signage. Services include digital offset, screen printing, die cutting, laminating, hot stamping and heat bending. For more information, contact Accurate Plastic Printers, 30 Colfax Avenue, Clifton, NJ 07013; (Tel) 877-222-7889, 973-591-0180, (Web Site) www.accuplastic.com.
Neon Source offers new 3D engraved and embossed edge lighted acrylic signs providing an upscale look for back bar signage. This product is a next generation edge lighted sign ideal for back bar, and counter top P.O.P. displays. The 3D deep embossed engraving of 3/8" acrylic allows for more detail. Additionally, the frosted acrylic base will also glow the color of the high output Light Emitting Diodes (LED) that light the logo. Also available is an edge lit sign/bottle glorifier combination. Neon Source’s Laser Cut signs use optical acrylic, laser cut in relief of a logo and edge lighted with a 4 mm cold cathode neon tube in the aluminum base unit. These displays are available in various sizes and shapes. For more information, contact Neon Source, 3428 Pickwick St., San Diego Ca 92102, (Tel) 800-504-NEON, (Tel) 619-239-6366, (Web Site) www.neonsource.com.
DJ Graphics offers custom printed static cling or adhesive vinyl decals for use as promotional signage, push/pull door signs, etc. The decals are available single or double sided and can be designed for indoor or outdoor use. For more information, contact D.J. Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700; (Web Site) www.djgraphics.net.
Proprint Services creates all types of point-of-purchase Wobblers, which are highly effective attention grabbers. The wobblers can be produced on hop syn, card stock or styrene. These litho printed four color process wobblers are die cut into shapes for increased impact. ProPrint guarantees fast turn-around times. For more information, contact Proprint Services, Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario, Canada M1B 2T9; (Tel.) 888-776-7768; (Fax) 416-754-3119; (Web Site) www.pop-online.com.
Expand International, headquartered in Sweden, (www.expandmedia.com), announced that it has sold over one million display units since it invented the retractable banner stand 10 years ago. Bjorn Sao, Global Sales & Marketing Director & CEO of Expand International of America, said “Expand International could not be more pleased with the growth of the banner stand in use in marketing, advertising, and as a method of communicating to any audience.”
RDM To Provide Digital Signage For DrinksTV
Real Digital Media's NEOCAST digital signage solution has been selected by Kyle Private Networks to manage point-of-purchase programming and advertising to over 600 retail stores nationwide on the DrinksTV in-store television network.
DrinksTV provides programming for the beer, wine and spirits retailer. KPN expects to extend the network to over 1,000 stores by the end of 2007.
For more information on NEOCAST digital signage, visit Real Digital Media at www.realdigitalmedia.com, (Tel) 513-478-7818.
Wal-Mart Rolls Out In-Store Network
Wal-Mart Stores and Premier Retail Networks, San Francisco, a wholly owned subsidiary of Thomson SA, have launched the IPTV Network at retail, providing unprecedented targeting capability.
The new in-store Network, which will consist of over 100,000 flat panel screens, delivers product messaging tailored to key departments and customer segments on eye level plasma screens.
Endcap display channels will demonstrate the benefits of the products carried on specific endcaps.
“The results of our extensive pilot research proves that targeting relevant programming to strategically important departments moves the needle on both brand awareness and sales while improving the shopper experience,” said Mike Hiatt, Director Internal Media Networks, Wal-Mart Stores. “For that reason we are committed to making the Network of the future the Network of today,” Hiatt said.
Burger King Offers ‘Dance Revolution’ Toys
Burger King and Konami Digital Entertainment recently delivered the excitement of the video game, “Dance Dance Revolution.” Burger King offered one of eight “Dance Dance Revolution” toy premiums with each purchase of a Kids Meal.
Burger King supported the program with an integrated marketing campaign. A display in Burger King restaurants showcased all the DDR premiums. The toys were enclosed in a plastic display case near the ordering counter.
“Dance Dance Revolution is a unique resource that allows kids to have fun while being physically active,” said Martha Thomas Flynn, Sr. Director, Promotions, at Burger King.
Vestcom Offers ADTags For Beer
Vestcom International, a provider of shelf-edge communications, has added beer suppliers to its ADTags program. ADTags are four-color shelf-edge labels that combine a supplier’s product image and advertising message with a retailer’s price and bar code.
Vestcom’s ADTags for Beer offer the ability to increase sales at the point of decision by combining full-color graphics and SKU-specific messages that can be attached to the shelf edge for high visibility.
For more information visit www.vestcom.com.
Heartland Introduces Bad Juanita’s
Heartland Spirits Group has launched Bad Juanita’s Mexx Mixx, the first spirit-based beverage to be launched in the innovative Rexam Sleek 12 oz. can.
Bad Juanita’s Mexx Mixx is a ready-to-consume tequila beverage, which combines premium tequila with sweetened, carbonated grapefruit and lime flavors.
Juanita's Mexx Mixx targets active adult consumers who are looking for a pre-packaged social drink.
The 12 oz. Sleek Can delivers portability, guaranteed freshness, superior carbonation retention and keeps the beverage cold longer and was produced by Rexam Packaging, Winston Salem, NC.
An array of attention-getting point-of-purchase materials support the launch of the innovative new product.
Gosling's Rums Runs Sweepstakes Promo.
Bermuda rum maker Gosling’s Rums has conducted the “UnBefreakinlievable” Sweepstakes for New England sports fans. The grand prize winner will enjoy tickets to every football game, soccer match and concert at Gillette Stadium in 2007, moving ahead of more than 50,000 other football fans currently on a wait list for season tickets.
Sweepstakes entry forms are available at participating retail locations in Massachusetts, Rhode Island and New Hampshire.
“Gillette Stadium is one of the premier stadiums in the world,” said Malcolm Gosling, the seventh generation head of the family owned brand. “We are proud to be teaming up with an organization that, like Gosling’s Rums, is family run and puts such a high emphasis on quality.”
Glaceau Vitaminwater Sponsors Clarkson's ‘Addicted’ Tour
Kelly Clarkson haspartnered with Glaceau Vitaminwater to help spread the word about her “addicted” tour.
As part of the partnership with Vitaminwater, Kelly co-created a limited-edition label for Vitaminwater’s Kiwi-Strawberry variety, complete with her initials and logo. Kelly is also featured in a marketing campaign for Vitaminwater.
Monster Media & CBS Launch Interactive Ad Campaign
Monster Media, a provider of patented interactive advertising systems, and CBS Outdoor, have partnered for a campaign that showcases Monster Media’s MonsterVision interactive advertising system to transit riders at Herald Square in New York City.
Monster Media's MonsterVision interactive advertising system is a 6' x 16' video screen mounted on a wall in Herald Square, a train station frequented by over half a million people every day. Oversized projected images splash across the transit walls and invoke everyone who passes by to become a part of the projected brand message. Consumers are able to physically interact with the advertisement using body movements across the projected screen.
“By combining Monster Media's experience in interactive advertising with CBS Outdoor's diversified media forms, advertisers will reap the benefits of powerful advertising solutions,” said John Payne, President of Monster Media.
Alloy Announces 'Laundry Boards' Ad Program
Alloy Media + Marketing and Mac-Gray Corp., the nation’s largest laundry facilities contractor for colleges and universities, have formed a partnership to extend Alloy’s advertising network into Mac-Gray’s laundry room accounts in over 550 colleges nationwide.
The “Laundry Boards" program features 1,600 wall mounted advertising boards in laundry facilities reaching over two million students.
“We are excited to expand our campus network to a new environment that is part of a college student’s daily ritual,” said Derek White, EVP, Alloy Media+ Marketing.The opportunity to bring this powerful advertising medium to this captive space allows us to widen the scope for advertisers seeking to connect with this demographic in all the relevant spaces that make up their campus experience.”
Synergex Launches FITNET.TV Digital Signage Network
Synergex has launched FITNET.TV, an advertising and educational network displayed in health food stores, pharmacies, and fitness centers across Canada.
“Digital signage, as a part of Synergex' complete retail solution, represents the future of how advertisers and content providers will reach their target audience,” said Eric So, Vice President of Synergex. "FITNET.TV is a leap forward for in-store marketing of health food products, geared towards the wellness and fitness communities.”
For more information, visit www.syx.ca.
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