Jack Daniel’s Featured In Holiday Case Cards
This Christmas holiday season, case cards and shelf talkers feature the Jack Daniel’s Family of Brands on a gaily-set cocktail table in front of a lavish window display.
Outside the window, the scene shifts to different settings of holiday celebration-from the small-town atmosphere of Lynchburg to a decorated suburb-for a wonderful image of the holiday season.
Southern Comfort Promotion Provides Holiday Cheer
This holiday season, Brown-Forman Beverage’s Southern Comfort is offering “Comfort and Joy” with a festive on- and off-premise promotion.
On-premise items include lavish posters, ceiling danglers, and table tents. The ever-popular guide to celebrating is back and is one of the featured elements of the off-premise campaign, again offering cocktail and food ideas to consumers eager to add some more holiday enjoyment. Slide-motion pole units and case cards make a spectacular display as they show the famous Southern Comfort oval label dissolving into an image of the same setting covered in snow, decorations and tidings of Comfort and Joy.
Merchandising Inventives, Inc. has added two new metal ceiling grid connectors to its line of ceiling hardware. The Jr. Wire V-Clip is a small, less obtrusive version of the Company’s metal grid clip with the added benefit of having a preformed hole to insert and hold a barbed cord, removing the hassle of having to tie a one ended barbed cord to the Metal Grid Clip. Also new is the Metal Squeeze-E-Clip, a more contemporary version of its plastic Squeeze-E-Clip. The Metal Squeeze-E-Clip comes with a 6” long barbed cord in either black or white cotton. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085; (Tel) 800-367-5653, 847-688-0591, (Fax) 847-775-6974, (Web) www.merchinv.com.
DJ Graphics
GroundGraphics offers marketers a solution for advertising on any indoor or outdoor walking surface, including carpet, tile, brick, concrete and asphalt. GroundGraphics can be placed like a mat on any surface, indoor or out or secured to the ground. GroundGraphics is easy to pick up, clean and reuse again and again. For more information on GroundGraphics, call 1-877-769-3796, (Web site) www.GroundGraphics.com.
Delphi Display Systems Inc. designs and manufactures outdoor digital video display systems for the quick service restaurant industry. These systems integrate advanced digital video electronics hardware and software with state-of-the-art color liquid crystal display technology to provide a sunlight-readable platform of unsurpassed image quality. Applications include drive-through order confirmation, digital p.o.p. advertising, electronic billboards and outdoor information kiosks. For more information, contact Delphi Display Systems Inc., 485 E. 17th Street, Costa Mesa, CA 92627; (Tel) 800-456-0060, (949) 515-1490, (Fax) 949-515-1491.
Image One Impact offers its new collapsible banner stand for indoor or outdoor use. This banner stand is lightweight, portable and sets up in seconds. Sizes available include 24"x48", 24"x60" and 24"x70". For more information, contact Image One Impact, 27072 Burbank, Foothill Ranch, CA 92610; (Tel) 800-818-0222, (Fax) 949-951-4510, (Web Site) www.image1impact.com.
PPG Industries is introducing Teslin IJ 1000 WP, a silica-based synthetic printing sheet that provides water resistance with standard dye-based inkjet technology. Teslin IJ 1000 WP sheet prints like paper, yet is durable and waterproof like plastic. For more information, contact PPG Industries, One PPG Place, Pittsburgh, PA 15272; (Tel.) 412-434-2256; (Web) www.ppg.com.
Outwater Plastics Industries, offers the SlenderLight with a number of desirable features usually found on much more costly units such as easy installation with modular plug-in capability for continuous lighting, an individual on/off switch with instant starting, energy efficient “flicker-free” operation, a protective and easy to clean bulb cover as well as an included fluorescent bulb. Available in 3 sizes (15-13/16", 20-13/16", 24-13/16"), the SlenderLight practically vanishes within the décor of any environment. For more information, contact Outwater Plastics Industries, Inc., 4 Passaic St., Wood-Ridge, NJ 07075; (Tel) 1-800-631-8375, (Web) www.outwater.com.
E Ink Corp., has introduced Ink-In-Motion, the company's new electronic display component for integration into retail point-of-purchase and other signage applications. E Ink’s Ink-In-Motion consists of paper-thin sheets that display flashing images and animations, powered by two AA batteries that can provide up to a year of continuous operation. The designer has freedom to choose from a wide range of fonts and graphics to maximize brand equity, emphasize product features and highlight consumer value. The lightweight plastic sheets can be made in custom shapes and sizes up to 9 x 22 inches, making them easy to integrate into traditional POP fixtures. These motion displays are based on E Ink's proprietary electronic ink technology. For a current list of licensed Ink-In-Motion distributors, contact E Ink Corp., 733 Concord Ave., Cambridge, MA 02138; (Tel) 617-234-8100, (Web Site) www.eink.com.
Janis Plastics produces illuminated signage for point-of-purchase applications. From a general purpose backlit sign to the new Neo-neon (simulated neon) eye catchers, these displays guarantee long lasting impressions for a company or product. Janis can assist in the production and development by providing advanced pre-screened forming techniques and full UL rated assemblies. For more information, contact Janis Plastics Inc., 330 North Avenue, Antioch, IL 60002; (Tel) 847-838-5500, (Fax) 847-838-0200, (Web site) www.janisplastics.com.
The Holo-View Screen, a new screen for rear projection, is ideal for the retail environment. It can be suspended in free space, has excellent true color images, is transparent from the reverse side and doesn’t reflect sunlight. The most popular sizes are 46" to 60" but sizes can be manufactured up to 125". It can be used with multiple projection angles and has no joins or seams in the substrate, unlike holographic screens. For more information, contact The Screen Works, 2201 West Fulton St., Chicago, IL 60612; (Tel) 312-243-8265, (Fax) 312-243-8290.
Dynamic Digital Depth Inc. features its patented OpticBOOM technology, which enables breakthrough 3D displays without special glasses required. Three-dimensional flat panel LCD and plasma screens are available in sizes ranging from 15" to 50". The displays are powered by DDD’s patented 3D content creation and delivery technologies. DDD provides turn-key 3D solutions including consulting; content services (converts 2D film and video to 3D, oversees custom content origination or provides libraries of ready-to-use 3D material); 3D Data Encoding; Distribution (delivers 3D content over any digital platform including TV, Internet, CD- and DVD-ROM); and Display. For more information, contact Dynamic Digital Depth, 2120 Colorado Ave., Santa Monica, CA 90404; (Tel) 310-566-3340, (Fax) 310-566-3380, (Web) www.ddd.com.
PAC BannerWorks produces screen printed banners, digital banners, signs, decals and pennants for promotional applications. For more information, contact PAC BannerWorks, 3622 N. Home Street, Mishawaka, IN 46545; (Tel) 219-254-9000, (Fax) 219-254-9001, (Web site) www.pacbannerworks.com.
Neon Tube Talk manufactures custom neon signage that is encased in a clear acrylic tube. This patented design feature protects the neon and allows the product to be used in many portable as well as permanent installation situations. The vertical model requires only 6" x 6" of floor space, perfect for a store window or any area where space is limited. Neon Tube Talk signage contains a fully adjustable flashing feature. The Company also provides a voice module option. For more information, contact Neon Tube Talk, 765 Ewing Avenue, Franklin Lakes, NJ 07417; (Tel) 800-TUBE TALK, (Fax) 201-891-6060, (Web site) www.neontubetalk.com.
Albert Screenprint Inc. has introduced 3D flexible banners. Albert Screenprint's patented 3D system allows it to raise logos, graphics and illustrations on poly banners. For more information, contact Albert Screenprint Inc., 3704 Summit Road, P.O. Box 1041, Norton, OH 44203; (Tel) 330-753-7559, (Fax) 330-753-1612, (Web Site) www.albertinc.com.
Array Marketing Group offers the Pivot Pricer, a changeable pricing system for all types of point-of-purchase applications. The Pivot Pricer is completely self-contained, easy to use, durable and versatile. For more information about the Pivot Pricer, contact Array Marketing Group, 633 West 5th Street, Los Angeles, CA 90071; (Tel) 866-452-1200, (Fax) 213-452-1208; (Web Site) www.arraymarketing.com.
Miller Offers “Best Gift Of Season”
“The best gift of the season” is the theme of this year's dual-brand Miller Lite and Miller Genuine Draft holiday promotion. The on- and off-premise program features classic winter holiday scenes, with the two brands as the centerpiece.
Once again, this year's promotion helps raise money for United Cerebral Palsy. Miller will encourage consumer donations via holiday displays on- and off-premise.
“Our long-term relationship with United Cerebral Palsy has made a positive difference in the lives of thousands of people nationwide, and this holiday promotion has provided a popular forum to raise funds, while offering a festive, seasonal approach to increased beer sales,” said Barry Marek, Director, Brand Promotions.
Off-premise promotional materials include UCP display cards, case cards, danglers, basewrap, a holiday spectacular and case display kits. In addition, a “Holiday Essentials” coupon booklet features offers from Miller partners, including Oscar Mayer, Solo Cups, Lawry’s and the Pork Council.
Foster’s Runs Holiday Promotion
It must be the holidays if there’s a wreath on the door and a “ridgie didgie” (that’s Australian for refrigerator) filled with Foster’s. That's the theme of this year's on- and off-premise “Australian for Wish List” promotion.
This year’s seasonal promotion is a consumer offer for a Foster’s branded mini-refrigerator and cross promotion opportunities with the Meridian line of wines from Beringer Wineries.
Promotional elements include display cards with tear pads, case cards with tear pads, and danglers.
Display Technologies recently introduced SunSpots, custom designed lightboxes to help build brand awareness. This McDonald's McFlurry™ SunSpot was designed to generate impulse sales and remind consumers about the restaurant chain's ice cream and candy treat. Hundreds of units have been distributed nationwide. These specialty lightboxes were designed as a neon replacement and the patented unit is an ideal window sign that does not fade in direct sunlight and offers an eyecatching way to capture consumer attention. The unit is available in standard 12" x 24" or 16" x 6" configurations and can also be produced to client size specifications for relatively small quantities. The SunSpot can be mounted to the ceiling, wall or desk and makes an instant impression. For more information, contact Display Technologies, 111-04th Avenue, Collage Point, NY 11356.
This chalk board sign is used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It is designed to enhance the establishments' ambiance while providing a convenient and attractive place to advertise in-house specials and featured items. Combining these two roles helps to insure prominent placement and build strong identity. The wooden signs was designed with a weathered look to resemble the top of an old packaging crate bearing the sales message “Hecho en Mexico” which reinforces Tecate's authentic Mexican origins. The graphics are screen printed on distressed wood. For more information, contact Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Panorama™ Convex-faced backlit displays may be used for retail, showroom and trade show display. Its convex faces, combined with brilliant and even illumination, attract attention even from wide angles and add excitement to dramatic graphic presentations. These backlit displays are available as a wall mount single-faced model, a double-faced model for suspending or placing on counters, or as a double-faced independent floor-mount model. Side sections snap open for graphic insertion and changes. For more information, contact Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
The Icehouse Neon Spectacular Sign was designed to replicate huge 20' x 60' Outdoor billboards placed in North Carolina. The sign supports the Icehouse image and heritage on a regional program for the Southeast, an important area for the brand's growth. The Icehouse logo and Plank Road Brewery are strong visuals, and the Brand wanted to see this in all their POS - litho, permanent and neon, including the tie-in with the regional billboard placement. Materials included molded rigid polyurethane foam background letters and house, vacuum formed ABS housing back, core and coil transformer, 9mm neon tubing, black powder coated custom fabricated metal frame support. For more information, contact MoldRite Products, Inc., N29W22870 Marjean Lane, Waukesha, WI 53186-1016.
This Glen Ellen Banner measures 2' x 5' and is a dye-sublimation heat transfer onto Poly-Poplin. It features hot knife edges with pockets sewn top and bottom. In addition to banners, the company offers tablecloths and textile collateral. Images are imprinted via digital output, screen-print or offset printing using dye-sublimation technology. For more information, contact Visual Textile Resource, 522 East 22nd Street, Patterson, NJ 07514.
SlimVision is a new product from Palmer Promotional Products. This illuminated sign was constructed using SlimVision technology which provides an ultra slim appearance on both single and double sided signs using an aluminum housing, without hinges or other visible ports of graphic entry. This is combined with screen printed acrylic panels to create an exciting retail signage system. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080.
Optimum Nutrition wanted different signs created for two of its product categories and one sign for its corporate identity. These were to be displayed from either their customer's ceiling systems or as a litho pole display. The signage system had to be user friendly and with set-up instructions. Merchandising Inventives, Inc., recommended its three-sided Triarama® mobile kit. This allowed them to market two product categories and its corporate identity on a mobile sign system from either the floor with a litho pole display or from the ceiling with its Hook & Cord™. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, Illinois 60085.
The Paul Smith Banner Program was designed to create a strong brand presence. The program was designed to establish brand recognition for the launch of Paul Smith’s new fragrances for women and men. The banner was printed on smooth vinyl for a modern look. For more information, contact the Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
This Corona 12 Pack Paradise Sign was designed to effectively integrate the sun, fun in paradise imagery with the brand logo. The design focuses on the message and combines three dimensional screen printing, deep distortion vacuum forming with injection molded bottles to pop the artistic imagery from a realistic full size 12 pack carton and bottle. The three dimensional visual provides attention and connection of brand imagery with the logo at inside wall locations at on and off premise accounts. The sign helped achieve a 14% sales increase in sales of the brand this past year. For more information, contact KCS Industries, A Division of Array Marketing, 340 Maple Avenue, Hartland, Wisconsin 53029.
Pepsi-Cola saw the spirit of patriotism that has been sweeping the country since September 11. They created a series of banners which were made available to bottlers and national accounts people for distribution to their retail outlets. The Pepsi patriotic banners are 2' by 5' using premium 10 oz. Outdoor material. They are sewn and grommeted for long life. The banners feature the slogan, “United We Stand” and carry only a small Pepsi logo. The banners were designed and produced within a very short time period. For more information, contact International Patterns, 50 Inez Drive, Bay Shore, NY 11706.
An extensive line of economically priced Vacuum Formed Light Boxes are available from Dynamic Displays. There are twelve stock sizes including a new 18" round unit with more on the way. All units come complete with a clear and white acrylic face panel, fluorescent lighting, chain hanging kit and a 7 foot power cord with an inline on/off switch. Each unit offers easy graphic insertion or replacement via thumb screws which are supplied attached to the extruded aluminum frame portion of the unit. Back-lighting of inject prints, display transparencies, Duratrans, Gerber edge prints and any other product that need brilliant back-lit illumination, may be used. For more information, contact Dynamic Displays, 1149 N. Azuma Canyon Road, West Covina, CA 91790.
This sign for the British Columbia Lottery Corporation offered a high profile look to introduce a new lottery game. Spring rolled numbers enable the retailer to easily change the number s daily. The unit could be converted from a hanging sign to a counter top unit. The sign complemented radio and TV announcements on super jackpots. It provided an excellent impulse display and is usually requested by all lottery outlets. For more information, contact CDA Industries Inc. 1055 Squires Beach Road, Pickering, Ontario L1W 4A6 Canada.
3D Flexible Banners has been introduced by Albert Screenprint Inc. This patented process brings a new concept to the field. The 3D System allows logos, graphics and illustrations to be raised on poly banners. For more information on 3D Flexible Banners, contact Albert Screenprints Inc., 3704 Summit Road, P.O. Box 1041, Norton, OH 44203.
This Colorful banner is part of a campaign by Borghese for its Cura-C Treatment. The banner uses Transcendence™ technology from DJ Graphics featuring vivid color that attract the shopper's attention. For more information, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Pinquist Tool & Die Company offers a complete line of stock banner stands which are available for immediate delivery. The stands, which come in a variety of sizes, can accommodate banners as well as posters. The stands are economically priced and are easily assembled. The company also offers a wide range of stock tooling and custom parts. For more information, contact Pinquist Direct, 63 Meserole Avenue, Brooklyn, NY 11222.
Screen Printed Banners are offered by PAC Bannerworks with large quantities available at low unit prices. Screen printing is the most cost-effective method of producing large quantities of banners. A selection of materials is available including 8 mil polyethylene, 10 oz. vinyl or 13 oz. saturn vinyl. Four-color process or flat colors can be printed one-sided or two-sided. Banners feature double stitching for durability, plus ropes and grommets for hanging. UPS on-line shipping is available for all locations. For more information, contact PAC BannerWorks, 3622 Home Street, Mishawaka, IN 46545.
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