Bacardi USA Launches Ciclon Rum
Bacardi U.S.A. is launching Ciclon, a tequila spiked rum, backed by a multi-million dollar marketing campaign. Sales of Ciclon will be aimed primarily at the emerging “Echo Boom” generation of 21-29 year old adult consumers, with a focus on 21-24 year old males.
“Reflecting its name Ciclon, Bacardi U.S.A. hopes to take the distilled spirits market by storm,” said John Gomez, Vice President, Marketing for Bacardi Rum. Market trends, according to Gomez, indicate Ciclon will capitalize on the two hottest growth segments in distilled spirits: Rum and Tequila.
Available nationally both on- and off-premise, Ciclon is being supported by an integrated advertising and promotion plan including colorful point-of-sale materials.
Lighted Mirror Promotes New Sauza Diablo
Allied Domecq Brands and Miller Brewing wanted to provide on premise establishments with a high profile POP sign to kick off the introduction of the new Sauza Diablo flavored malt beverage brand.
A large, backlit mirror featuring a version of the brand’s crest was created to establish brand identity. The UL approved backlit sign features a prominent brand crest surrounded by a special red “holographic” film which gives the piece the illusion of movement and depth without employing more costly motors or multiple faces.
The Sauza Diablo lighted mirror was produced by Heritage Sign and Display, a p.o.p. display firm based in Nesquehoning, PA.
Blockbuster & Wendy’s Run Movie Mania Promotion
Wendy’s and Blockbuster with The Coca-Cola Company, have teamed up to create “Movie Mania,” a national marketing promotion that will award one grand prize winner free video rentals for life.
The promotion features an instant win game on all packages of 5-piece Wendy’s Crispy Chicken Nuggets. Each specially marked game piece is guaranteed to be a winner of a prize or offer.
Wendy’s is supporting the promotion with national television ads and radio spots as well as in-store POP materials. In-store monitors at Blockbuster locations will also feature the commercials.
New P.O.P. Recharges Gatorade Promotions
To promote Gatorade’s line of beverages, Tukaiz Communications, based in Franklin Park, IL, produced a Gatorade pricing decal and shelf dangler, which were distributed to grocery outlets and military bases throughout North America.
Tukaiz turned to Franklin Park, IL-based Transilwrap Co. as its source of printable plastics. The window decal was printed on Transilwrap’s Trans-Flex-Cast static cling vinyl. The shelf dangler was produced on Transalloy, which allows for sharper, more vibrant colors.
Reebok & Clearly Canadian Launch Sweepstakes
Reebok and Clearly Canadian Beverage Co. have launched “Get Fit To Win,” an instant win consumer sweepstakes. The promotion offers the chance to win one of three million prizes including a spa vacation at the Wyndham Bonadventure Resort & Spa, one year membership at 24 Hour Fitness and Reebok fitness items.
Reebok is partnering with Clearly Canadian to launch Reebok fitness water beverage bottles in convenience and grocery stores across the U.S. “This promotion allows us to further extend the Reebok brand name into grocery outlets,” said John Frascotti, Reebok’s Sr. V.P., Licensing and New Business.
The Get Fit to Win program is being supported by p.o.s., including posters and static clings that include tear off coupons for 15% off at Reebok outlet stores.
Largest McDonald’s Debuts In NYC
The largest metropolitan McDonald’s in America has opened in New York’s tourism and entertainment district, Broadway and 42nd Street. The new 17,500-sq. ft. McDonald’s features a full length theatre marquee with 7,500 light bulbs, 18 42-inch plasma screens and 27 15-inch monitors to entertain customers. Interior designer Charles Morris Mount created a “backstage” ambiance for the restaurant’s décor by exposing the building’s original brickwork and using theatrical lighting fixtures.
Irwin Kruger, owner/operator of the restaurant, said, “The restaurant is designed to be a natural fit with our famous Broadway neighbors, both in its architectural design and in the fun and excitement we’ll provide.”
Special features of the new Broadway-style McDonald’s restaurant include: Nostalgic McDonald’s and Coca-Cola commercials and footage from various Disney Broadway productions and upcoming movies shown on the plasma screens and monitors throughout the restaurant; a Belshaw mini-donut machine in the front window that makes 2,500 mini donuts per hour; and specialty coffee and frozen drinks served at a separate McDonald’s café counter located inside the restaurant.
Moldrite
Z Cube Displays produces the Maverick Advertising System, which displays video with flash memory capabilities in a self contained video monitor. The Maverick, which works through a wireless receiver, can hold both audio and video information, still images and text messages. It operates without a continuous computer connection or CD player and can be reprogrammed easily. For more information, contact Z Cube Displays, 1841 N. Gaffey St., San Pedro, CA 90731; (Tel) 310-221-0992, (Web) www.zcube.com.
E-Z UP, Inc., can now customized its patented E-Z UP Instant P.O.P. Stands with full color digital graphics. Graphics can range from small logos to full color printing on the entire shelter surface. using the same photo-realistic technology as outdoor billboards. The P.O.P. stand folds up to the size of a golf bag. Accessories, such as sidewalls and rail skirts, can also be customized with graphics. For more information, contact International E-Z UP, Inc., 1601 Iowa Avenue, Riverside, CA 92507; (Tel) 909-781-0843, (Web) www.ezup.com.
RTC’s Store Ready Solutions Division offers Vertical Blade Signs, available in two graphic widths (4.5" and 6") in any length or color. They feature a unique break-away bracket for durability and install without any tools. The signs hold two changeable graphics and work with both flat and gravity feed shelf applications. For more information, contact RTC's Store Ready Solutions Division, 2800 Golf Road, Rolling Meadows, IL 60008; (Tel) 800-782-1665, (Fax) 847-640-5199.
VividBoard LLC has introduced the VividBoard Dry Erase Marketing Message Center, a permanent yet erasable promotional marking board showcasing a company’s brand and special offers. High-resolution graphics printed on a high-gloss, durable substrate produces dimensional color that demands attention. For more information, contact VividBoard, 10114 Bunsen Way, Louisville, KY 40299; (Tel) 502-357-0281, (Fax) 502-515-0162, (Web Site) www.vividboard.com.
ITW Holographics is now stocking Pillars of Light and Dotz patterns in 28" x 40" sheets in its Stock Inventory Program. These holographic sheets are finished with an acrylic topcoat so they can be printed by most conventional printing methods. These new patterns “POP” with light when incorporated into a package or p.o.p. display. For more information, contact ITW Holographics, 300 Highpoint Drive, Chalfont, PA 18914; (Tel) 215-997-8006, (Web) www.ITWHolographics.com.
MagneCorp. introduces the Sign-EEZ, a ladderless system for hanging multi-suspension ceiling signs. It allows for multi-suspension signs to be hung from open ceilings and turned in any direction, without ladders or lifts using the Sign-EEZ telescopic pole. Similar components are also offered for grid and flatwall ceilings. For more information, contact MagneCorp, Inc., 1920 Annapolis Lane N., Minneapolis, MN 55441; (Tel) 763-383-1400, (Fax) 763-383-1500, (Web) www.magnecorp.com.
SixEye is a multi-faceted sign display system from Formetco, featuring a dynamic display of six different images. Advertisers can boost exposure and revenues by displaying an entire series of images on one sign. The six-face display lends itself to umbrella campaigns for entire product lines, and to engaging story-telling opportunities. Image quality is superb with the patent pending smooth transitions between the six faces. The display comes with front-lit internal illumination, which increases the visual impact even further. The six-face display can be easily retrofitted for most existing structures. The patented sleeve is made of a lightweight, flexible yet durable material and serves as a platform for the six-image display. For more information, contact Formetco, 2963 Pleasant Hill Road, Duluth, GA 30096; (Tel) 1-800-FORMETCO, (Web) www.formetco.com.
Graphic Communications Group has introduced the Roll-A-Print motion display, for p.o.p. and trade show applications. New modular add-on-display panels allow for the display of additional graphics. The graphic rollers can be easily changed. Wall hung, counter top or fabricated to retrofit an existing fixture are a few ways the Roll-A-Print display can be used. For more information, contact Graphic Communications Group, Inc., 263A Union Blvd., West Islip, NY 11795; (Tel) 631-321-0266, (Fax) 631-321-0461.
Coca-Cola Promotion Ties Into New Harry Potter Movie
Coca-Cola has announced the “Catch The Golden Snitch And Win” promotion, tied into Warner Bros. Pictures’ “Harry Potter and the Chamber of Secrets.”
During the promotion, every multi-pack of Coca-Cola classic and caffeine free Coca-Cola classic will contain a collectible game card featuring images of favorite Harry Potter movie characters. People that find the “Golden Snitch” on a game card get either a $5 movie certificate or might win one of 10 trips to London. Bottle caps on .5-liter, 2-liter and 3-liter products also will offer the chance to win these prizes.
Colorful Harry Potter-themed displays will decorate supermarket aisles. Special television and radio ads, as well as special internet programming, will also support the promotion.
Dr Pepper Promo.Ties-In With Release Of ‘Spider-Man’ DVD
Dr Pepper is joining forces with Columbia TriStar Home Entertainment this holiday season for a tie-into the DVD release of “Spider-Man.” Consumers can instantly win Spider-Man DVDs by looking behind the label of specially marked packages of Dr Pepper. The promotion builds on Dr Pepper & Sony Pictures’ “Spider-Man” movie promotion earlier this year.
Dr Pepper is providing promotion details with a TV campaign and special p.o.s. materials.
Coca-Cola To Launch Digital Menu Boards
Coca-Cola Fountain and Allure Fusion Media, Atlanta, GA, have formed an alliance to bring Digital Marketing Communications solutions to fast food and hospitality restaurant customers. The Allure technology replaces static menu boards with wireless, Web-enabled solutions.
These new digital boards allow restaurateurs to display and instantly update DVD-quality graphics. Eric McCarthey, Sr. V.P., Coca-Cola Fountain, said, “Allure’s technology enables customized messages by time of day and by location.”
Content is displayed on 42-inch flat-panel, plasma video screens, 15" and 17" LCD screens or 29" CRT screens.
Monarch Advertising Targets Consumers In Waiting Environments
Monarch Advertising introduces its patent pending Advertising Monitors, which are selectively placed in high traffic retail venues where customers can view ads while waiting on line to make a purchase.
For more information, contact Monarch Advertising, Inc., 1603 Visa Drive, Normal, IL 61761; (Tel) 800-687-1234, (Fax) 309-451-0803.
Samsung Spectacular Sign Debuts In NYC
The Samsung Spectacular Sign recently debuted in New York City. The sign features a 41' wide by 65' tall LED video screen on top and Samsung’s corporate logo in neon on the bottom. Bordering this sign is a color changing LED frame made of ACRYLITE FF Crystal Ice acrylic sheet, from CYRO Industries, Rockaway, NJ. The frosted acrylic diffuses the LED pixels concealed behind it as they constantly shift through an endless spectrum of color.
The logo background has animated effects timed to coordinate with the content playing on the screen.
7 UP Promotion Ties Into New James Bond Film
7 UP has launched a promotion tying into its sponsorship of the James Bond film “Die Another Day.” The grand prize winner will be named “Agent 007 UP” and embark on a secret mission to London to capture a $25,000 bank account and deplete the funds in 72 hours. Consumers will also have the chance to win Agent 007 UP gadget packets that include seven James Bond films and a portable DVD player. “James Bond is widely recognized with the 7 UP target audience,” said Kelli Freeman, Director, Brand Marketing for 7 UP.
The promotion is supported with p.o.s. materials such as pole signs, static clings, motion display spectaculars and standees.
Tony’s Pole Topper Display
This display was created to cross merchandise Tony’s Pizza with the movie “Spy Kids 2 - The Island Of Lost Dreams.” This 4 color Pole Topper features L.E.D. lights to simulate a movie marquee. The header attaches to poles for a standee, or with magnets on metal surfaces, or suction cups to flat surfaces. Tony’s Pole Topper Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
The Budweiser NFL Mirrors are 20" x 28", and feature a custom extruded black frame, with screen printed corners, Bud logo, as well as custom litho art in different versions for each of the NFL teams represented. Anheuser Busch commissioned these NFL team mirrors to establish more of a regional connection and brand presence, along with a strong tie to professional sports. In order to keep setup costs down, common elements such as gold corners and the Budweiser logo were screen printed while different offset lithographs were produced and inserted into a mirror washout area for each of the represented NFL teams. Indications are that these mirrors are achieving a high market saturation and placement rate. For more information, contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
This sign features a standard TriAd unit which is attached to a pedestal which allows it to stand independently at viewing height. In addition, a spotlight draws extra attention to the moving graphics. The products it is promoting are positioned around it, complementing the unit’s graphics. This configuration may be applied to any size TriAd unit, with sizes from miniature through billboards and even larger. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Trion Industries, Inc. has introduced playful new Sign Clip Stands which may be placed anywhere in an instant. The Stands feature easy-to-use sign clips and are available in 3 1/3", 5" and 7" heights in three different styles. They hold any thickness paper or card stock, as well as plastic label holders as shown. Standard finish is galvanized metal but are also available in Color-Per® epoxy powder coat in a rainbow of colors. For more information or samples, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702-6997.
The Vera Wang Outpost was designed to establish brand recognition and reinforce the luxury and style of Vera Wang for the launch of her first fragrance collection. The collateral program includes custom banner stands, banners, diptych and overlay, all communicating the romance and passion of the Vera Wang fragrance story. For more information, contact The Royal Promotional Group, 119 West 57th Street, New York, New York 10019.
Merchandising Inventives, Inc. has introduced the Ceiling Tract Banner Hanger, a new patent pending banner hanger specifically designed for thicker substrates like sintra and foam boards. With the large amount of inkjet printers that can print digital graphics, there is a greater need for banner hangers to hang these thicker materials from the ceiling, wall or shelf fixtures. The countered shaped banner hanger accepts signage sized from. 010" to .375" in thickness. It is made out of rigid PVC in two standard colors, white and metallic gray. The Ceiling Track banner hanger is available with two clips that attaches the banner hanger flush to the ceiling grid; or a hanging clip which allows the hanger to hang down from the ceiling with the use of ceiling hardware and signage connectors. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
Pinquist Tool and Die Co., Inc. offers a very economical poster stand. The sign stand fits standard 22" x 28" signs and has a 6-foot height. The finish is a high quality matte black powder coating. The sleek and stylish solid steel construction will complement any sign. The stand is versatile and breaks down into three pieces for easy shipping. Manufactured in the USA. For more information, contact Pinquist Tool and Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.
DJ Graphics offers this colorful banner which was part of a promotional campaign for Borghese for its Cura-C Treatment. The banner uses Transcendence™ a technology which features vivid color that attracts the shopper's attention. For more information, contact DJ Graphics, 127 South Broadway, Nyack NY 10960.
Marketing Impact Limited offers the Universal Shelf Sign, a multi-use signholder which holds signs approximately 2" x 6". The signholder functions self standing, mounted to a price channel, mounted to a rack or bin, mounted under an end-cap. This system was developed for a national drug chain. The objective was for a single piece that could be used in as many applications as possible. The results include a cost savings of 72% and replacement of eight separate signholder accessories with this one which accomplished what the others all did combined. For more information, contact Marketing Impact Limited, 55 Administration Road, Unit 7, Concord, Ontario, Canada L4K 4G9.
Pepsi-Doritos featured a cross promotion using this ceiling sign, called a Ceiling Breakthrough. The Ceiling Breakthrough achieved placement in difficult to obtain space in c-stores. The sign may be viewed from either side to reinforce the break-through idea. The piece was popular with retailers because it promoted two leading brands and helped to drive sales. For more information, contact Proprint Services Inc. 5621 Finch Avenue East, Ste. 5, Toronto, Ontario Canada M1B 2T9.
Light Insertion Technology utilizes specially designed LEDs to internally illuminate signs. This technology recently received UL approval. Delaney Industries is an LED lighting and P.O.P. sign and display company with complete on site design and fabrication for signs and components for this technology. For more information, contact Delaney Industries, 9198-B Ridge Road, Newcastle, CA 95638.
Testrite Instrument Co., Inc. offers Mercury Banner Stands which provide instant setup and takedown in seconds. The stand is durable and rigid and offers high attention and impact. It is easy to use and transport. It accepts interchangeable graphics and holds graphics up to 8' high. Single and double-sided models are available providing clean edge-to-edge display. For more information, contact Testrite Instrument Co., Inc., 135 Monroe St., Newark NJ 07105.
This two-sided, 3' x 81/2' banner was created for Disney. Pixar to promote the release of their Monsters, Inc. DVD and Video. The large, eye-catching graphic is hung from the ceiling in video stores and is designed to attract attention. The banner has the same bilingual, 4-color process image screen-printed on both sides to ensure maximum exposure throughout the store. It is produced with a flexible material that may be rolled and re-rolled without image degradation to allow for easy packaging and simple installation. The graphic was trimmed to bleed on all four sides with grommets along the top for easy fastening on a array of ceiling structures. For more information, contact Banners Plus, 1245 Reid Street, Richmond Hill, Ontario Canada L4B 1G4.
Penguin North America offers a Versatile Graphic Display stand, constructed from lightweight yet durable carbon fiber tensioning rods, which makes display assembly easy. Two or more displays may be connected together to make a light weight, almost seamless backdrop. A 10' display weighs only 27 lbs. Literature and/or product shelves may be added to many of these banner stands. For more information, contact Penguin, North America, 2101 Oxford Street East, London, Ontario, Canada N5V 2Z7.
These innovative sign holders allow users to create a wide variety of signs that deliver detailed information at the point-of-sale. Attaching to slatwalls, peg hooks, and all types of shelves, the system permits the use of one, two or three pockets, which translates to up to six sides of sales information. Pocket sizes range from 3.5"x2" to 40"x3" in various configurations. These flip systems sign holders were created by Vidpro International and are available from SalesEdge Displays, the new display division of Vidpro International, which offers both pre-designed and custom signs and displays. SalesEdge Displays, 1624 W. Crosby Road, Suite 124, Carrollton, Texas 75006.
Pepsi wanted to capitalize on its relationship with slugger Sammy Sosa, and his statute in his home country, the Dominican Republic. Pepsi used a patented Matrix photo towel from 3 Strikes as a functional, eye-catching point-of-sale banner. The banners highlighted a special promotion offering collectible T-shirts packed into randomly seeded Pepsi bottles in vending machines. After the promotion, the photo towel banners were popular premiums for the retail channel, which is dominated by smaller stores and bodegas. These Matrix Display System photo towel banners are available from 3 Strikes Activation, 25 Crescent Street, Stamford, CT 06906.
Jiffy Lube needed an exterior merchandising solution to advertise additional maintenance services to customers as they approached the service bay entrance. The challenge was to design a hardware system that extended out from the wall and displayed a banner at an angle to the drive through traffic. Dinaco's 45-Degree Wall Sign System was one of many items developed specifically for this challenge. The banner is displayed between top and bottom poles that are affixed to an adjustable arm that pivots. The arm is attached to brackets that can be mounted to masonry, wood or sheet metal. The 45-Degree Wall Sign System was created by Dinaco, Inc., 11275 S. Sam Houston Parkway W. Suite 300, Houston, TX 77031.
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