Sign Promotes Sauza’s ‘Get Lost. Find Yourself’ Campaign
Allied Domecq is using this twisted metal lighted sign as part of Sauza’s “Get Lost. Find Yourself.” promotion. The sign is meant to emphasize the program’s message of individuality and support its appeal to the 21- to 25-year-old demographic. The sign incorporates Sauza’s “Get Lost. Find Yourself.” message to connect it with other promotional items in the program.
The sign utilizes an austere, industrial look to keep the emphasis on the message and to help it blend in with club décor. A special crumpled metallic look helps to draw more attention to the sign.
The Sauza lighted sign was produced by Heritage Sign & Display, located in Nesquehoning, PA.
Sta-Green & Lowe’s Run ‘Golden Ticket’ Promotion
Sta-Green and Lowe's stores have joined forces for the “Golden Ticket” promotion whereby a consumer who finds a Golden Ticket in a bag of Sta-Green Winterizer or Winterizer Weed & Feed wins a $10,000 Lowe’s Gift Card. Up to 10 lucky winners may find a Golden Ticket each worth $10,000.
In association with the Golden Ticket promotion, Sta-Green will donate a total of $25,000 to the Home Safety Council, founded by Lowe’s and $2,500 to each winner's local chapter of Habitat for Humanity.
Sta-Green wants everyone to benefit, so with every purchase of Sta-Green Winterizer and Winterizer Weed & Feed, customers receive a mail-in form with details printed on the register receipt for a $2 Lowe’s Gift Card on a 5,000 sq. ft. bag, and a $5 gift card on a 15,000 sq. ft. bag.
Colorful point-of-purchase signage supports the promotion.
Rainier Beer Conducts Ragtop Sweepstakes
When the Rainier Brewing Company needed to update the packaging for its flagship brand, Rainier Beer, it turned to Object 9, a Baton Rouge, LA-based design firm. Rainier expanded the introduction of the new packaging in its “Ragtop Sweepstakes,” offering a Cadillac Deville convertible as a grand prize.
Washington’s famous Mt. Rainier, for which the beer Is named and retro Rainier beer materials served as the inspiration for the new logo, packaging design and promotion.
Ralphs Promotes Cerveza Caguama Beer
Ralphs grocery chain is promoting its Corporate Label Import Beer, Cerveza Caguama, nicknamed, “The Turtle Beer,” with SmartSource Floortalk from News America Marketing, New York City, a division of News Corporation.
The billboard-sized and strategically placed floor advertisements, headlined, “ I Wanna Caguama. Got Ice? will attract customers’ attention to Kroger’s best-selling private label beer throughout Ralphs, the Western Division grocery stores of The Kroger Company. The floor ads also call attention to Cerveza Caguama’s unique cooler pack.
“The promotion captures a timely opportunity to entice customers at the point of decision making,” said Cory Stauder, National Sales Manager for G.K. Skaggs, Inc., the Irvine, CA-based importer of the Mexican Style Lager Beer exclusively for Kroger.
Cellular One Launches New Branding Campaign
Western Wireless Corp. has unveiled a new brand identity under the Cellular One name, which will be executed through an integrated marketing campaign, throughout the company’s 19-state coverage area. Cellular One retail locations, operated by Western Wireless, will kick off the new campaign efforts in all of its company-owned stores and through its indirect dealer locations.
The new brand position for Cellular One will focus on the company’s hometown attributes in its rural markets. “Proud to be the next best way to say hello” is the tag line of the new campaign, which was developed by Publicis Dallas, TX. The brand identity also extends to merchandising materials and in-store displays.
Yahoo! To Showcase Products In Marshall Field’s Chicago Store
Marshall Field’s and Yahoo! Inc. have opened a Yahoo!-dedicated area within Marshall Field’s State Street store in Chicago. Located on the main floor and designed in tones of yellow and purple, the Yahoo! Lounge will be contemporary and inviting, providing a perfect backdrop for its computer kiosks and multi-media presentations. Whether guests are Internet novices or experts, they will be able to sample and experience some of Yahoo!'s hottest consumer product offerings. Marshall Field’s also plans to sell Yahoo!-branded products that include digital cameras, webcams, keyboards, and speakers.
“This initiative gives us the opportunity to put Yahoo! into the hands of the consumers in a retail environment,” said Murray Gaylord, Yahoo!’s V.P., Brand Marketing. Ralph Hughes, Marshall Field’s Regional Director, said “We wanted to bring a resource to our guests that would be relevant and fun. Yahoo! will give our guests an opportunity to find out about other exciting ways to use the Internet.”
The lounge will be staffed by team members dedicated solely to providing assistance on the sampling of Yahoo! products, and will feature a different Yahoo! product or service each month. Yahoo! will also be featured in a window at the State Street store.
‘The Experience’ Opens At Macy’s
The Experience At, LLC, a unique retail consumer electronics concept has opened its first flagship location at Macy’s Herald Square in New York City.
The Experience At Macy’s encompasses 1,850 sq. ft. of retail space and provides a “mall within a store.” The Experience carries limited in-store inventory thus maximizing the branding and merchandising of the retail selling floor. The Experience At Macy's services customers with manufacturer supported direct to consumer logistics.
“Macy’s Herald Square is an ideal launch location for our business,” said Ken Sternfeld, CEO. “The department store channel uniquely converges in-home services, life style products, and a loyal customer base.”
The key selling features of The Experience At Macy’s are lifestyle solutions to home theater that give the consumer the opportunity to purchase an individual product or to purchase the home theater environment in its entirety -- furnishings and all.
Payless ShoeSource Express Opens In Grocery Stores
The first Payless ShoeSource Express store in a grocery store has opened at the new 78,000-sq. ft. HEB grocery store in Laredo, TX. John Haugh, Chief Marketing Officer for Payless ShoeSource, said, “This is the first time we’ve executed a full store-within-store setup in a grocery store. Consumers will appreciate the convenience this approach delivers.”
The new Payless ShoeSource Express in HEB is a 700-sq. ft. store featuring women’s and kids’ products to match the grocery shopping demographic. Payless ShoeSource Express stores offer a subset of the seasonal collection found in a full-scale Payless store.
DSA/Phototech has introduced the “Profile 2 Illuminator,” a light box that combines a thin, 2" deep profile with bright, even illumination. The Profile 2 uses an advanced internal lighting grid that delivers powerful, even illumination without the usual space requirements. The light box comes in eight standard sizes up to 40" x 60". For more information, contact DSA/Phototech, 3383 Livonia Ave., Los Angeles, CA 90034; (Tel) 800-327-3723; (Fax) 310-559-9815; (Web) www.dsaphototech.com.
Heritage Sign & Display has developed a system to place animated holograms in a printed mirror. Heritage combines holograms with a custom mirror to generate high-impact signage at a low cost. The holograms show up to 5 seconds of animation. For more information, contact Heritage Sign & Display, 344 Industrial Dr., Greenacres Park, Nesquehoning, PA 18240; (Tel) 570-645-8701; (Web Site) www.popsigns.com.
DigitalTech Displays has introduced The Optima 30, the first large screen HDTV using reliable LCD panel technology. “The Optima-30 is a perfect display for high impact digital signage, point of information & point of sale markets,” said Todd Bablinskas, DigitalTech’s Vice President of Sales & Marketing. The unit weighs just 42 lbs, and the display is less than four inches thick. For more information, contact DigitalTech Displays, Inc. 1801 Catalina Street, Sand City, CA 93955; (Tel) 866-523-5353, x202; (Fax) 831-392-1754; (e-mail) sales@dtdisplays.com; (Web Site) www.dtdisplays.com
Nichols Inc., has introduced Entasi fabric tensioned displays. By custom fitting photo fabric graphics to progressively designed aluminum frames, Nichols creates distinctive exhibits. The Entasi display is lightweight and can be set up and disassembled in minutes. An array of accessories, such as shelves, literature holders, and lights are offered. For more information, contact Nichols, Inc., 1949 S. 4250 W., Salt Lake City, UT 84104; (Tel) 801-972-6755, (Web) www.nicholsinc.net.
Dr Pepper Runs ‘Be In The Game’ Holiday Promotion
Dr Pepper drinkers can have their likeness appear in an upcoming Nintendo video game, as part of its holiday “Be You. Be In The Game” promotion. Dr Pepper will seed 3,500 prizes including Nintendo GameCube and Game Boy systems. Consumers can win by looking under the caps of specially marked bottles and on game pieces inside 12-packs of Dr Pepper.
“We wanted to create a holiday promotion that really leverages the brand’s originality and generates both volume and buzz with our 12- to 34-year-old target consumers,” said Jim Trebilcock, Dr Pepper, Sr. V.P.-Consumer Marketing.
Dr Pepper is supporting the promotion with p.o.s. materials that include a display spectacular shaped like a Game Boy Advance system with graphics that change from a text promotional message to an image of a man “trapped” inside the Game Boy screen. Other materials include a case stacker display, pole sign, shelf talker, and static cling signs.
Coca-Cola & Mattel Run Holiday Prom.
Coca-Cola and Mattel are partnering for a promotion this holiday season. Coca-Cola is helping parents buy holiday gifts by including coupons for up to $10 off Mattel products in 18-, 20- and 24-packs of Coca-Cola classic. Point-of-sale materials and radio advertising will target parents.
Coca-Cola is also bringing holiday cheer to families across the country through its Holiday Caravan Tour. Four Coca-Cola Holiday decorated trucks are making stops at key retailers, parks and other city gathering points in major cities. The Caravan stop includes opportunities for kids to take free photos with Santa.
Pinquist Tool & Die Co., Inc. offer the BSST Stand, their most popular model, available for displaying 24" x 72" banners. The BSST is available in black and white and assembles in minutes without any tools required. All Pinquist products are manufactured in the USA. For more information, contact Pinquist Tool & Die Co., Inc., 63 Meserole Avenue, Brooklyn, NY ll222.
Ads-Go-Round, a division of Intercept Corporation has introduced a new indoor display called the Carousel. This stock display is a three sided rotating lightbox designed for 24-7 operation. It is l7" tall and occupies a l4" diameter footprint. It provides great location flexibility, countertop, post mount or wall mount. The 11" x l5" graphics are easily changed just by inserting them into the graphics panel system. For more information, contact Intercept Corporation, 830 Brook Street, Brainerd, MN 5640l.
Clearr Corporation offers its Luminaire Ultra III ultra-thin backlit graphic displays. The narrow profile of 1-5/8" minimizes fixture awareness allowing the viewer to focus on the graphic message. Luminaire Ultra III's frame flips open on all four sides for easy graphic and service access. The cold-cathode fluorescent lamps have a life expectancy of up to nine years without lamp changes in a typical retail environment. Light distribution is even through an innovative method of edgelighting an internal, precision-etched acrylic panel. The unit is available in eight standard sizes with custom sizes available, as well as a wide variety of colors and finishes. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Macy's Herald Square, New York: Beauty Arcade
A new Beauty Arcade at Macy's Herald Square was recently introduced. These shops include Tony & Tina, Anna Sui and Black Up. The Royal Promotion Group was responsible for the design, manufacturing and installation of a majority of the shops located within the new Beauty Arcade. The ability to design completely different shops for different clients side by side is immediately apparent. These Shop-in-Shops were all designed, manufactured and installed by The Royal Promotion Group, ll9 West 57th Street, New York, New York l00l9.
Testrite Instrument Co.,Inc. offers the Presto Pop-Ups Frame kit which is composed of 2 l/2' square quads and include Velcro binding and a travel bag for total portability. The Pop-up exhibit sets up in two minutes. It is economical and provides a virtual portable billboard. The "face", a wrinkle free stretch fabric, is also available and includes high impact, interchangeable graphics. The kit is available in various sizes with different graphic sizes. An option is an end cap wrap around for a flat, clean look. For more information, contact Testrite Instrument Co., Inc., l35 Monroe St., Newark, NJ 07l05.
Outwater Plastics
Sterling Promotional Corp.
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