Pepsi-Cola Displays Promote Collectible Cans
Pepsi-Cola supported its recent World Cup of Hockey Promotion with a wide array of POS materials including corrugated standees, end aisles, pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective was to showcase the limited edition collectible Pepsi Cola cans manufactured for the tournament and entice consumers to collect all cans.
Standees were printed directly onto corrugated, die cut with an easel attached on the back for use in c-stores and grocery stores. Retailers also received corrugated end aisles printed four color process directly on the substrate, used with full pallets of Pepsi.
This Pepsi Cola World Cup of Hockey POS Program was created by Proprint Services, a p.o.p. firm based in Toronto, Ontario, Canada.
Blockbuster Launches ‘Game Rush’ Concept
Blockbuster has created the “Game Rush” gaming section, designed as a one-stop shop for avid gamers, which it plans to roll out to about half of the Blockbuster stores.
“Our marketing objective is to connect with avid gamers and give them a one-stop shop to take care of all their gaming needs,” said Diane Bendle, Director, Games Marketing for Blockbuster. “They can rent, buy and trade games all within their neighborhood Blockbuster.” The section comprises 750 to 1,000 sq. ft, and is delineated by “Game Rush” eyebrow signage and an interactive unit draws the gamer in.
“The section gives off a different vibe from the rest of the Blockbuster store,” Bendle said. The interactive unit has the hottest games for the gamer to try as well as different types of controllers to experiment with. There are also fixtures with tiered shelves and end cap units. Signage with the tag ‘Feel The Rush,’ flows with the Blockbuster brand signage.
Dale Jr. & Wrangler Jeans Promote Wrangler Hero
Wrangler Jeans Co. recently launched a marketing campaign with NASCAR’s Dale Earnhardt Jr. to promote the new Wrangler Hero brand. The line is the official jean of Dale Jr. and the #8 Dale Earnhardt racing team, and the Wrangler brand logo appears on his car and uniform.
To support Wrangler Jeans products in-store, Dale Jr. appears on POS and is involved in various consumer promotions. The Hero line appeals to a younger, fashion conscious male consumer.
“The campaign portrays Dale Jr. in a very heroic, iconic light,” said Craig Errington, Director of Marketing, VF Jeanswear Mass-Market Male Brands. “We utilize him, and racing, as the conduit to communicate a message full of adrenaline and excitement.”
New Off-Premise Display Supports Valiano Tuscan Wines
Columbia, MD-based A.V. Imports has introduced this new POS display for its Valiano wines, designed to enhance the brand’s visibility and promote the heritage of these quality Tuscan wines.
The focus of the display is a palio banner, similar to those used by the Roman army to indicate the locations of different forces.
Valiano’s new palio display also has a historic tie to the winery. The first owner of the Valiano estate was a Roman General who was awarded the land for his victories in Northern Europe.
The new Valiano palio banner features an illustration of the Valiano estate in a sophisticated black and white color scheme.
Moretti POS Celebrates National Italian Heritage Month
Moretti Beer recently ran on- and off-premise promotions to coincide with National Italian Heritage Month in October.
The promotion featured two off-premise offers; one in grocery stores and another in beverage and liquor outlets. The grocery store promotion pairs Moretti with $2-off coupons for Colavita olive oil. For liquor stores, Moretti enticed buyers with a chance to purchase six Moretti glasses for $6.49.
“The Moretti brand in the U.S. stands for the enjoyment of the good things in life,” said Dona O’Sullivan, Marketing Manager at Star Brand Imports, White Plains, NY. “This promotion was designed to hit consumers in all channels and reinforce this idea by building brand identity and consumption.”
GOT MILK? & Oreo Conduct Joint Promo. Campaign
As part of a unique partnership, Nabisco has placed the popular GOT MILK? trademark on one of its most popular cookies—the Oreo. Store shelves nationwide will contain Oreo cookie packages embossed with the GOT MILK? logo.
“The GOT MILK? Oreo union reflects America’s passion for dunking Oreo cookies in milk,” said Stephen Chriss, Associate Director of Consumer Promotions, Biscuit Div., Kraft Foods.
“Oreo cookies and milk go hand-in-hand—literally,” said Jeff Manning, Executive Director of the California Milk Processor Board. “Nothing beats an ice cold glass of milk and an Oreo. It’s a classic combination.”
KLASS Offers House Give-Away Sweepstakes
KLASS food and beverage products along with Conficasa and Conair have teamed up to launch the house give-away sweepstakes.
“We are proud to launch the ‘Con KLASS y Conficasa Tu Puedes Ganar Una Casa’ sweepstakes nationwide,” said Gabriel Navarro, President of KLASS. “This is a great opportunity for our consumers to have a chance to win a house in Mexico.”
KLASS is a Mexican owned company, established in Houston, TX, with operations in the major Hispanic markets in the U.S. including California, Arizona, Chicago, Atlanta and Texas.
In-store point-of-purchase materials are being used to support the sweepstakes.
Samsung Experience Opens In NYC
The Samsung Experience, a 10,000-sq. ft. interactive venue featuring virtual reality experiences and technology, has opened at the Time Warner Center in New York City.
The site features hundreds of Samsung products in unique technology demonstrations such as a virtual world in a 360-degree interactive simulation, a map of the city that can be manipulated with hand gestures, and a digital fashion collection created by one of New York’s hottest designers.
The Samsung Experience is not a store and is always free of charge. Visitors are invited to learn how the latest devices can enrich their lives. “Samsung Experience is digital convergence in its purest form; where you can see, hear, touch and create the art of the possible,” said Dong Jin Oh, CEO of Samsung Electronics NA. “The venue will become a great educational resource, communicating the benefits of digital technology without the pressures of a sales environment.”
Samsung will also pioneer an innovative loaner program. Visitors to the Samsung Experience will be able to take a hard-disk based camcorder with them to shoot video around New York City. Once they return, they can edit the footage at kiosks inside the Experience, burn their movies onto DVDs and return home with a digital souvenir. Visitors will also be able to use Samsung Napster MP3 players to download songs off Napster to CDs, and also download ring tones to their cell phones.
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Snapfish Opens Premier Concept Store
Snapfish, a leading online photo service, has opened a concept retail store in Alexandria, VA, combining the value, ease of use and selection of its online services with the convenience of a retail store.
Now local Snapfish customers can order prints online and pick-up their order at the retail store. Multiple Snapfish Station kiosks offer free online access to Snapfish. The store will also demonstrate to retailers how online services can increase sales and profits for existing photo retail businesses. Snapfish’s selection of over 70 unique photo products will also be on display in the concept retail store.
Neil Cohen, Chairman of Snapfish, said, “With this new store Snapfish has come up with the ideal way for retailers and online services to combine their strengths and offer customers a better experience than either one could on their own.”
Pacific Digital Corp. has introduced HTTP fetching for the Digi-Sign family of digital-signage products. Digi-Sign is a low cost, stand-alone digital sign that displays up to 80 images in a slideshow format, and includes a bright, high resolution, 10.4” active-matrix TFT flat panel screen. HTTP fetching allows the Digi-Sign to act as a Web client and receive fresh content from a target URL. Digi-Sign can poll up to 80 Web sites (URL addresses) and display the images in a slideshow format. In this way, content can be better managed because it is stored at the point of control where it is most secure. For more information, contact Pacific Digital Corp., 2052 Alton Parkway, Irvine, CA 92606; (Tel) 949-252-1111, (Fax) 949-477-9397, (Web site) www.PacificDigital.com.
StereoGraphics Corporation, a leading supplier of Stereo3D visualization products, is introducing the SynthaGram 404 Public Display LCD monitor, a 3D and 2D monitor that does not require any special eyewear. The SynthaGram creates extremely crisp, bright and wide-angle still and moving images that rivet viewer’s attention. The SynthaGram 404 Public Display LCD is ideal for catching the attention of a large audience with its stunning glasses-free 3D images that pop off the screen. Applications include advertising, retail spaces and trade shows. The SynthaGram 404 can be wall mounted as well as displayed on a counter or podium. For more information, contact StereoGraphics Corporation, San Rafael, CA, (Tel) 415-256-2225; (Web Site) www.stereographics.com.
Suncan manufactures technologically advanced static cling decals, up to 36” x 47” on the highest quality substrates. The decals are renowned for their extremely vibrant colors and longevity of over seven years in direct sunlight. At night they have a glowing, stained glass effect and eliminate security issues with their see through advantage. For more information, contact Suncan Industries, 1918 St. George Ave., Saskatoon, SK Canada S7M 0K5; (Tel) 306-343-5700, (Fax) 306-242-8091, (Web Site) www.suncan.com.
Trion has unveiled a new line of Aisle Sign Marker Arms. Aisle Marker Arms are available in both fixed and adjustable lengths with magnetic, pegboard, slatwall, cross bar, shelf plate, shelf channel clip, and gondola upright mounting bases. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702-6997, (Tel) 800-444-4665, 570-824-1000, (Fax) 570-823-4080, (Web Site) www.trionind.com.
Planar Systems has expanded its solutions for retail markets with the launch of the DS15i. The DS15i offers a ready-to-use hardware platform on which they can deploy their software applications for kiosk-like functionality without the added costs of large, mechanical enclosures found in traditional kiosks. The DS15i is just 3.5 inches deep and weighs only 11 lbs. The 15-inch, XGA monitor and capacitive touch screen deliver durability with a display that is twice as bright as standard monitors. For more information, contact Planar Systems, 140 Compton Drive, Beaverton, OR, 97006; (Tel) 503-748-1100; (Web Site) www.planar.com.
The Media Tile Company produces The MediaCast System, the world’s first cellular-digital-signage solution. The MediaCast System provides a breakthrough for manufacturers and retailers using in-store digital signage by delivering instant digital promotions to thousands of retail store shelves without the need of expensive in-store IT infrastructure. The MediaCast System is a Web-based media management and delivery system that is seamlessly integrated with Verizon’s cellular-data-services and industry-standard digital displays. For more information about the MediaCast System, contact The Media Tile Company, 5900 Butler Lane, Scotts Valley, CA 95066; (Tel) 831-439-8786, (Web Site) www.mediatile.com.
Intercept Corp.’s Carousel indoor three-sided rotating lightbox has new placement options. Three 10” x 14” backlit messages can be placed where needed whether it be countertop, wall mount, post mount or hung from the ceiling. The revolutionary Post Mount allows for location of the Carousel where customers can’t help but see it. For more information on the Carousel, contact Intercept Corporation, 7847 College Road, Baxter, MN 56425; (Tel) 218-828-8177, (Fax) 218-829-8636, (Web site) www.adsgoround.com.
Light-Sticks are brightly colored, deco-style fluorescent lamp products for display applications. Using a patented integrated power supply, the splashy lights in six sizes and nine colors have a streamlined look. With no external ballasts or power supplies, the lamps can be displayed on floors, ceilings, walls and windows. Way-Light has acquired exclusive North American distribution rights to the products, which are manufactured by American Neon of Muenster, Germany. For more information, contact Way-Light, 30025 Alicia Pkwy, #103, Laguna Niguel, CA 92677 (Tel) 949-215-9768; (Web Site) www.way-light.com.
DJ Graphics produces fabric banners for in-store and trade show applications. The banners feature high quality images on a variety of fabrics, and can be produced in small or large quantities. They come sized for counter top or large format with stands available for counters and floors. For more information, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700, (Fax) 845-353-8706, (Web Site) www.djgraphics.net.
Display Werks has introduced the 4050 Series 40-inch Liquid Crystal Display with integrated touch screen, the first 40-inch touch screen to be introduced to the interactive display market. Display Werks uses the Samsung 403T display to integrate the touch technology. The 4050 Series touch panel does not use cameras or infra-red technology found in older large-format touch panels and this allows the display to be thinner and fully integrated into the display. For more information, contact Display Werks, 2747 29th Ave. SW, Tumwater, WA 98512; (Tel) 877-705-1319, (Web Site) www.displaywerks.com.
Outwater Plastics
PosterGarden.com offers The Eclipse XL retractable banner stand, which is three-feet wide by eight-feet tall. The units can be utilized in unlimited combinations to create all types of displays and exhibits.Graphics are easily rolled into the durable base. The stands are durable and easy to set up and take down. Each stand comes with its own padded vinyl bag and weighs a total of 11 pounds. For more information, contact PosterGarden, 1834 SW 58th Ave., Suite 102, Portland, OR 97221; (Tel) 503-297-9982; 800-707-0204 (Fax) 888-371-4716; (Web Site) www.postergarden.com.
Exhibitor Depot offers bannerstands in all shapes and sizes, including retractable and telescopic bannerstands. An 8’ wide three-piece mural bannerstand includes graphics and a heavy duty plastic shipping case. The Company produces over 15 different bannerstand models. For more information, contact Exhibitor Depot, 6020 Gibson Drive, Cedar Rapids, IA 52411; (Tel.) 1-866-exdepot, (Web Site) www.exhibitordepot.com.
Burger King Conducts Joint Promo. With “Shark Tales”
BURGER KING has launched a promotion offering kids a chance to collect 10 different Shark Tale(TM) toys.
The toys, inspired by DreamWorks' computer animated feature film, will be available in every Kids Meal over a five-week period.
“We are pleased to partner with DreamWorks to bring Shark Tale(TM) beyond the theatre and into our restaurants,” said Cindy Syracuse, Senior director, National Promotions, Youth & Family Marketing, Burger King Corp.
This BURGER KING® promotion will be featured in kid-directed advertising, in-restaurant merchandising, and birthday mailers to BK® Kids Club members.
Merchandising materials for the promotion include posters, decals, window graphics and special tray liners.
StrandSoft Debuts Online-Kiosks.Net
StrandSoft has introduced Online-Kiosks.net, an Internet based messaging system that allows companies to deliver informational and marketing messages to customers over virtually any computer or television display. It reaches customers when they are most likely to buy, in a waiting room or lobby, and presents opportunities for businesses to cross-sell customers through custom marketing messages and sponsored advertising from vendors. For more information, contact Online-Kiosks.net, Strand Building, 1529 Continental Drive, Eau Claire, WI 54701; (Tel) 715-833-9501 (Web Site) www.Online-Kiosks.net.
SignFlash Signage Promotes ‘Lance Day’
Specialized Communications recently used SignFlash dynamic digital signage to provide advertising for “Lance Day” sponsors, Sharrett Subaru, and the Lance Armstrong Foundation.
The signage featured sponsor’s logos that transitioned one into the other in the lower left corner of the 42” plasma display with a video window that allowed Tour de France footage to be aired along with Sharrett Subaru advertising. The video was switched to live video feed at the time of the Tour de France race during the day and back to pre-recorded footage at other times.
SignFlash is a turnkey solution developed and manufactured by Specialized Communications, located in Smithsburg, MD.
Sterling Promotional Corp.
GlowBench Offers New Promotion Venue
Glow Bench Systems International, Inc. is a pioneer in the use of bus-stop style benches incorporating illuminated advertisements. GlowBench is designed to let large-scale facilities such as stadiums, arenas, airports and malls, turn wasted space into royalty/revenue producing space.
Cutting edge technology allows GlowBench to offer such advances as wireless transmissions, streaming video, “flat screen” viewing and audio. These developments allow stationary advertising to instantaneously update and change messages at minimal cost. This innovative advertising integrates the latest digital technologies into plasma display panels (PDPs) or liquid crystal displays (LCDs) coupled with sophisticated web-enabled software. The resulting product allows GlowBench to manage and control the delivery of media-rich and highly targeted content to an audience, specifically defined by time, place and activity.
For more information, contact Glow Bench Systems, (Tel) 954-315-4615; (Web Site) www.glowbench.com.
Island Display, Inc., offers the SkyBox Universal (patent pending). This stock unit uses existing retail space and features light and airspace to capture the attention of consumers. It offers brands added exposure and it helps retailers eliminate POP clutter. The display has proven to provide sales lifts for both product and category. For more information, contact Island Display, Inc., 4l7 Oak Bend Drive #280, Lewisville, TX 75067.
Pinquist Tool & Die Co., Inc. offers a stock large format banner stand. The Powerframe is an extremely versatile banner stand. It can hold graphics from 24” wide to l20” wide. The Powerframe may be used with backdrops for special promotions or for a backdrop in a tradeshow booth. The all steel construction makes it a heavy-duty solution to any freestanding graphic need. For more information, contact Pinquist Tool & Die Co., Inc., 63 Meserole Avenue, Brooklyn, NY 11222, www.bannerstands.net.
With Love, Barbie – Shop in Shop
Mattel’s “With Love, Barbie” launched in Federated department stores with the unique challenge of pulling together apparel, accessories, cosmetics and a new fragrance, to create a modern lifestyle image in-store to appeal to a targeted audience. In true Barbie style, shop-in-shops visual enhancement items include custom fixtures, furniture and signage which were developed to represent the brand’s lifestyle image. The innovation of selling a new fragrance in the children’s apparel department put the fragrance front and center. The Shop creates a shopping experience for both mothers and daughters alike. The “With Love, Barbie” fixtures and installations were designed, developed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Parts Plus Merchandiser
Parts Plus required a visual system that would display to its customers all of the services available at its franchises, including prices. As the services and prices varied with each location, the system had to be completely flexible; large enough to hold l00 items, small enough to ship via UPS, and graphically appealing. The merchandiser features a sophisticated molded chassis, only 48” x 3l”, capable of holding and pricing up to l00 items. Each unit came supplied with a library of over l00 colorful strips designed to slide into rails and a pricing system featuring an injection molded digit carrier with die cut price tabs. The unit is easy to set up and easy to install. The merchandiser achieved an increase in ticket sales as high as 20% as well as day to day education of both the staff and customer. The Parts Plus Merchandiser was created by International Patterns Inc., 50 Inez Drive, Bay Shore, NY 11706.
Luminaire Ultra® III
This display is an ultra-thin backlit graphic display. The narrow profile of l-5/8” minimum fixture, allows awareness to focus on the graphic message. The display’s frame flips open on all four sides for easy graphic and service access. The cold-cathode fluorescent lamps have life expectancy of up to 9 years without lamp changes in a typical retail environment. Light distribution is extraordinarily even through an innovative method of edgelighting an internal, precision-etched acrylic panel. It is available in eight standard sizes with custom sizes available. The Luminaire Ultra® III is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
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