HAN Asian Vodka to Launch In USA
Progressive Beverages, a Los Angeles, CA-based brand marketing firm specializing in wine and spirits imported from Asia, has launched HAN, the first Asian Vodka in the U.S. market.
Made with pure spring water and four times distilled barley vodka, HAN is the only vodka infused with a polished rice spirit and filtered through a proprietary micro-carbon freeze filtration process.
Designed by Dennis Mukai, a renowned designer, illustrator and photographer, the oval-shaped bottle is the insignia of the legendary HAN dynasty.
Competitively priced within the premium vodka segment, HAN is available in select specialty liquor stores around the nation.
HAN Asian Vodka will be promoted with colorful banners and an array of point-of-purchase materials including signage and table tents.
Long Trail Brewing Distributes License Plate Tackers
Long Trail Brewing Company, located in Bridgewater Corners, Vermont, needed a small and unique license plate tacker to place in bars, restaurants and other on-premise locations throughout Vermont.
The Company wanted a design that would resemble an old and worn license plate and have the letters LNG and TRL to keep the company name in front of consumers. The size of these tackers is important due to the limited wall space available in most of these locations. Long Trail also uses these tackers as a profit center by offering them to visitors to the brewery.
The License Plate tackers were screen-printed on aluminum, die-cut to the shape of a license plate and had holes punched to look like bullet holes. The letters LNG and TRL were debossed and the white border was embossed to look as authentic as possible.
This Long Trail tacker was created by May Advertising International, Fort Worth, TX.
Grizzly Lighted Sign/Clock Attracts Attention
Grizzly Tobacco wanted to draw consumer attention to its logo and tag line with this shaped lighted sign, which also contains a digital clock. The lighted sign has a built in pull chain switch so the retailer has the option to have the sign lit or unlit.
By prominently featuring the Grizzly logo within a lighted digital clock display, consumer attention is drawn to the design. Market research has indicated that consumer awareness of Grizzly Tobacco has increased tremendously since the introduction of this program.
The Grizzly Tobacco Lighted Digital Clock was created by Heritage Sign & Display, located in Nesquehoning, PA.
Pop-Up Books By Robert Sabuda Inspire Borders Displays
Shoppers at Borders and Waldenbooks stores will find themselves virtually inside a larger-than-life, 3-D pop-up book featuring enchanting winter scenes created by Robert Sabuda, the best-selling children’s book artist who is regarded as the wizard of pop-up books.
Sabuda’s latest book, “Winter’s Tale-An Original Pop-Up Journey” is the inspiration for exclusive store scenery in more than 1,200 Borders and Waldenbooks stores nationwide this holiday season. Under the theme, “Open Up A Season Of Surprises,” Sabuda's work will be brought to life in Borders and Waldenbooks stores. Larger-than-life pop-up scenes will greet shoppers, including a giant paper snowman that will welcome customers as they enter the store. The stores will feature paper pop-up scenes depicting snowball fights, sledding adventures and ice-skating fun. 3-D paper snowflakes will create the illusion of winter inside all stores.
Lenticular Movie Posters Promote Sharkboy & Lavagirl
Virtual Images Unlimited recently created this large format lenticular movie poster for the release of “The Adventures of Sharkboy and Lavagirl in 3-D.”
These large format photographic movie posters are sized at 27" x 40." With intensive 3D depth effects and color clarity, only achievable with the use of photographic lenticular, the image features both Sharkboy and Lavagirl, utilizing 3D effects to illustrate the capabilities of their powers. The photographic lenticular movie posters added unimaginable depth to the film’s 3D-themed marketing campaign, according to David Corey, President of Virtual Images Unlimited, San Bernardino, CA.
Organic to Go Opens Stores In Southern California
Organic to Go, an all-natural fast casual organic café and grocery company, has expanded into Southern California. Organic to Go offers consumers wholesome, prepared sandwiches, salads, soups and entrees made with all-natural, fresh ingredients at an affordable price.
Jason Brown, Organic to Go, CEO, said, “We’re providing a healthier alternative to conventionally grown and processed fast-food at fair value prices.”
With the rebirth of natural groceries and restaurants utilizing farm fresh, pesticide and hormone-free produce and meat, the founders of Organic to Go further developed the organic movement by creating a fast casual café and catering company.
Market Bay Seafood Entrée Launch Supported By P.O.S
Samband of Iceland has introduced Market Bay Seafood Entrees.
The Company wanted to leverage its reputation and experience in the foodservice category to develop and introduce a retail line of seafood.
To support the launch of the new seafood line, point-of-sale materials were developed including the Market Bay “bunker,” the refrigerated container that would be used to house and display the product. Point-of-sale materials all contain the gold Market Bay fish logo on a deep blue background.
The branding and point-of-sale materials for the Market Bay launch were developed by Curb-Crowser, a Minneapolis, MN-based design firm.
Malibu Lights Up The Holidays With Off-Premise P.O.P
“Seriously Easy Going” Malibu rum wants to bring some light into consumers lives this year with its holiday offerings.
Malibu flavors coconut, mango, pineapple and passion fruit 750ml bottles come packed with three acrylic ice cubes that light up in a variety of festive colors.
The battery-operated cubes can be tossed into any popular Malibu cocktail to brighten holiday festivities.
Special Malibu pole topper displays and case card displays in off-premise accounts instruct consumers on how to have a “Seriously Easy Going” time this season.
Malibu Rum is marketed in the U.S. by Allied Domecq, based in Westport., CT.
POS Campaign Promotes Shell V-Power
Shell Oil Products is conducting a $25 million marketing campaign to support Shell V-Powerpremium-grade gasoline.
Specially formulated to actively clean an engine, Shell V-Power removes carbon deposits that can build up on critical engine parts.
The campaign is using a broad range of marketing outlets to take the message, “Actively Cleans For Better Performance,” to motorists nationwide. In addition to advertising, Shell V-Power will be supported with point-of-purchase materials at more than 13,000 Shell stations as well as a mobile marketing tour that will offer consumers the chance to win free Shell V-Power gasoline.
Estee Lauder Light-Sticks Highlight Cosmetics
A major New York department store wanted to draw attention to its cosmetics section and Light-Sticks, which are brightly colored, deco-style fluorescent lamp products, were the perfect detail to brighten up its counters.
Estee Lauder featured the lilac colored deco-style lamps grouped in clusters throughout the department in large vases with a brilliant-looking result.
The customized Light-Sticks complemented Estee Lauders banners and illuminated signs.
The Light-Sticks are manufactured by Way-Light, Inc., a display firm located in Laguna Niguel, CA; (Web Site) www.way-light.com.
New Virgin Vines Wine Defies Stereotypes
In partnership with Brown-Forman Wines, Sir Richard Branson’s, Virgin Group of Companies has unveiled Virgin Vines, a wine that is fun and approachable. Virgin Vines is targeted to young adult consumers who are just beginning to discover the enjoyment of wine but are turned off by traditional wine imagery and attitudes.
“Virgin Vines takes a non-traditional and less intimidating approach to wine, making it engaging, fun and approachable for consumers,” said Don Freytag, Brown-Forman Brand Director.
Virgin Vines promotional materials playfully poke fun at traditional wine reviews.
Beefeater Displays Holiday Spirit
The festive value-added packaging and point-of-purchase displays for Beefeater gin are sure to lift spirits and sales during the holiday season.
Beefeater’s holiday value-added packaging includes a 750ml bottle of Beefeater and an accompanying glass or a 1.75L bottle of Beefeater with two accompanying glasses.
The packages come wrapped for the holidays with “This is a gift that’s simple to use” labeling, in-sync with the brand’s current “This is Gin” marketing campaign.
Another special package includes a bottle of Beefeater with Beefeater-themed gift wrap.
Festive point-of-purchase displays supporting the value-added packaging include holiday themed “This is Gin” case cards and pole toppers. The displays will be featured at off-premise locations around the nation.
Tissot Names Danica Patrick As Brand Ambassador
Arguably the biggest draw in the Indy Racing League (IRL) today, Danica Patrick has joined forces with premier Swiss watchmaker, Tissot, as the new face of the brand. As the first U.S. “ambassador” for the 153-year-old brand, Patrick is slated to appear in advertising, and her face will also grace materials at all the brand’s points of sale.
As the first female U.S. “ambassador” for Tissot, Patrick will expose her many faces to the world, while showcasing Tissot’s newest product lines. As both a racecar driver and a trendy woman on the town, Patrick has a diverse lifestyle that reflects Tissot’s current product line.
Tissot’s models include sports watches, fashionable watches and high-tech pieces.
M2 Lighting Solutions introduces the Light Shape Rod, an LED-based lighting system, which provides new possibilities in accent lighting (interior and exterior), channel letters and box signage. The Light Shape Rod provides the lowest power lighting system available without compromising brightness. Light Shape Rods are sold in three sizes (6.5mm, 10mm, 14mm), in 6- and 8-foot lengths. For more information, contact M2 Lighting Solutions, 1704 Seamist Drive, Houston, TX 77008; (Tel) 866-435-9473, (Web) www.M2lighting.com.
G Design Group offers the MID-2 multi-image counter display. With traditional lenticular graphics , the viewer has to move from side to side to see the changing messages. With this new patented, battery-operated, rotating MID-2 display, instead of the viewer moving, the images move themselves. Visual inserts can be easily changed without tools. The unit is back-lit to attract attention even in dimly lit environments such as bars and restaurants. For more information, contact The G Design Group, P.O. Box 26, Oakland, NJ 07436; (Tel) 201-3373430; (Fax) 201-337-3332; (e-mail) gdes@optonline.net.
POP AdVisions Inc., offers the Brightboard P27 digital signage system. The 27-inch LCD screen provides wide viewing angles and the pedestal unit provides maximum placement versatility. The system displays dynamic JPEG images and MPEG Video, and requires no connection to a PC or computer network. For more information, contact POP AdVisions, Inc., 1043 SW Willow Lane, Palm City, FL 34990; (Tel) 866-2176723; (Fax) 772-221-1792, (Web) www.popadvisions.com.
Clearr Corp. has introduced the TriOla Radius, a new display medium that combines prismatic sequential 3-message presentation with the newly developed element of dramatically curved faces. In this example, the convex face captivates viewers at even the most oblique viewing angles, and entices them to change position for a complete view. A wide number of dramatic radiused configurations are available, including concave, circular, circular segments, ovals and parabolas. TriOla Radius may be used for both interior and exterior applications. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 763-398-5400; (Fax) 763-398-0134; (Web) www.clearrcorp.com.
Popco’s new NX Snaprail™ hangs wide format signage up to .80" thick. The quick-change locking feature allows signs to be changed easily without tools. Putting a second Snaprail along the bottom keeps signage from curling, creating a framed look. The NX Snaprail is stocked in standard lengths up to 72". Black or clear accessories are available. The Silver NX Snap Rail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact Popco, 5405 Opportunity Court, Minnetonka, MN 55343; (Tel) 800-557-6726; (Fax) 952 352-9474; (Web) www.poco-usa.com.
Outwater Plastics
Paradigm Imaging Group has introduced the Arcos Banner Stand, which features unique arched support pieces that hold graphics in place. The design maximizes the display area of the graphics while taking up minimal floor space. The Arcos banner stand is 27.5" wide and the height is adjustable from 60" to 88". For more information, contact Paradigm Imaging Group, 1590 Metro Drive, Costa Mesa, CA 92626; (Tel) 888-221-7226, (Web) www.SCANtopia.com.
IPG Imaging Professionals offers mPulse!, an Electronic Digital Display System as used at the Tadashi Store at Caesar’s Palace in Las Vegas The mPulse! EDDS system was installed at the Tadashi Showroom at Caesar’s Palace Forum Shops to bring customers into the shop. The mPulse! Edds is a huge draw. Videos of Tadashi’s latest collections are shown. For more information, contact IPG Imaging Professionals, 26845 Vista Terrace, Lake Forest, CA 92630; (Tel) 949-261-8777; (Fax) 949-261-8646; (Web Site) www.ipgdgital.com.
TM Shea Products has introduced P.O.P. InfoScrolls, which pull out and retract. InfoScrolls easily install off shelves, in pegged sections, off end-cap siderails and many more options. Add LED blinking lights, attach tear-off coupon pads, and place danglers/wobblers for down aisle. For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233, 248-589-3272, (Fax) 248-589-1535, (Web Site) www.tmshea.com.
Testrite Instruments has introduced Traveler™ Banner Stands, which are banner stand and travel bag combos. The Traveler™ BN is a classic banner stand featuring easy-to-use aluminum clutch locks, with TB Travel Base adds sleek styling. BN models accept 1 or 2 banners or use without dowels with foam core graphics as inexpensive sign holders The BN2 Banner Stand is adjustable in height adjusts from 36" to 96." For more information, contact Testrite Instruments, 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Xtra Lite Display Systems has introduced its patented PowerWall ™ graphic display system, which turns overhead walls or hard-to-use spaces into dynamic displays. Innovative stretch tensioning keeps PowerWall graphics taut at any angle. Available in flat, dimensional or hanging banners, PowerWall enables designers to easily sculpt an array of angles by repositioning display elements and slipping on new graphics quickly and easily using the XtraFlex connecting system. Overhead walls and hard-to-use spaces become a creative matrix that responds to changing marketing demands. For more information, contact Xtra Lite Display Systems, Inc., (Tel) 866-538-2466, (Web Site) www.xtralite.com.
Sterling Promotional Corp.
Formetco offers Hexa Vision, an advertising medium consisting of six triangular prisms in a cylinder-shape body. The six triangular prisms rhythmically rotate and portray six different ad images altogether. Hexa Vision also allows the display of actual goods within the hollow interior of the prisms to double the advertising effect. For more information contact Formetco, 2963 Pleasant Hill Road, Duluth, GA 30096; (Tel) 770-476-7000 (Web) www.formetco.com.
Silver Beacon Media creates innovative, high-impact digital messages using flat-screen technology. The Company adds the ability to control each sign from a central location to create each client’s unique Digital Display Network. For more information, contact Silver Beacon Media, 400 N. Main Street, Ste. 300, Davenport, IA 52801; (Tel) 563-323-7800, (Fax) 563-323-7805; (Web) www.silverbeacon.com.
Joseph Struhl Company
Counterpoint offers literature featuring its new FloorPoint p.o.p. floor graphics. FloorPoint Graphics feature a Vynex protective surface for enhanced durability. For a copy, contact CounterPoint, 6355 Sunset Corporate Drive, Las Vegas, NV 89120; (Tel) 800-270-3538; (Web Site) www.counterpointmats.com.
Southern Imperial Inc., offers a brochure featuring its Swivo Clips flexible sign holders. The versatile clips can hold all types of point-of-purchase signage at virtually any angle at all types of locations to attract attention. For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61103; (Tel.) 815-877-7041; (Web Site) www.southernimperial.com.
Testrite Instrument offers a Product Design Guide featuring its OEM products for all types of displays. The Guide features Telescoping Tubes, Extension Poles, Folding Stands, Clamps, Bases and more. For a copy, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735; (Web) www.testrite.com.
SignFlash# Dynamic Digital Signage informed attendees at a recent builders show. Noventri, a Specialized Communications Co., installed large screen LCD displays throughout the show and used SignFlash# digital signage solutions to power the displays. The SignFlash# Dynamic Digital Signage system, offers “zones” of MPEG video, animations and live video. For more information, contact Noventri, 20940 Twin Springs Dr., Smithsburg, MD 21783-1510; (Tel) 800-359-1858, (Web) www.noventri.com.
Globotech Displays Introduces ECO System
Globotech Displays produces ECO, a portable billboard for heavy duty jobs. ECO is very easy to assemble and includes kits for protection against rain or wind.
Specially designed for outdoor use, ECO offers great stability and durability. It is built with a metallic tubing structure, in different dimensions and angles, with hook-and-loop attachments.
For more information, contact Globotech Displays, 8465 Regents Road, San Diego, CA 92122; (Tel) 858-682-7088; (Fax) 858-558-8851; (Web) www.globotechdisplays.com
HolograFX Inc., has introduced a patented holographic technology, which projects free-floating moving 3D images into mid-air with no special 3D glasses required. HolograFX envisions entertainment promotions, trade shows, corporate events, shopping malls, kiosks, sporting events and p.o.p. displays utilizing this technology. For more information, contact HolograFX Inc., 27 Bland St., Emerson, NJ 07630; (Tel) 800-599-0370, (Web) www.holografxinc.com.
StoreBoard Launches New “Point Of Entry” In-Store Media
The StoreBoard Media Pedestal is an in-store “point of entry” advertising program, ideal for new product launches and increasing product sales in the pharmacy/grocery environment.
The display ads are located on pedestals at the point of entry in close to 10,000 drugstores and supermarkets nationwide. At “point of entry,” the most coveted advertising position in-store, your advertisements can't be missed.
StoreBoard Media provides guaranteed impressions and in doing so, justifies the efficiency and effectiveness of your media expenditure. As an advertiser, your message will be in front of over 309 million monthly shoppers who purchase over 60 billion dollars of goods annually.
For more information, contact StoreBoard Media, 909 Third Ave., New York, NY 10022; (Tel) 212-772-6822, (Web) www.storeboards.net.
Jones Soda & Nintendo Conduct Joint Promo.
Jones Soda Co.has partnered with Nintendo for the “Under the Black Cap” promotion.
Jones Soda bottles will have specially marked black caps during the promotion as well as limited edition labels with an image of Nintendo’s title, Metroid Prime Hunters, on three Jones Soda flavors.
To participate in the promotion, consumers must collect five Jones Soda bottle caps with letters that spell out J.O.N.E.S. One Grand Prize winner will receive a flat screen TV, a Nintendo GameCube, two Nintendo DS video game systems, three Nintendo GameCube games, two Nintendo DS video games as well as a chance to win $25,000 in cash.
Peter van Stolk, CEO of Jones Soda Co. said, “Nintendo targets the same teen demographic as Jones Soda, which makes this a perfect cross-marketing promotion.”
EZ Show Places Digital Signs In Convenience Stores
EZ Show LLC, a Washington State multimedia production and distribution company, is rolling out the first wave of 500 flat screens to convenience stores through marketing company, Judan, LLC. Initially, these screens will be placed in local stores with plans to expand to over 20,000 locations within the next year.
EZ Show provides content development for the 40-inch LCD screens, which are free to the hosting retailers.
For more information about this new in-store media, contact EZ Show LLC, 520 Kirkland Way, #202, Kirkland, WA 98033; (Tel) 877-848-9838; (Web) www.ezshow.com
Ignition Media Places Plasma Displays In Supermarket Delis
Ignition Media Group, LLC., a digital advertising company, utilizes state-of-the-art 42 inch plasma displays placed in retail environments as an effective and efficient advertising medium.
Each display has the ability to reach over 80,000 consumers a month with dynamic full motion digital video advertisements.
The displays can be updated in real time, allowing advertisers to be able to change their message on any display at virtually any time.
Displays are viewable to each consumer for an average 7.1 minutes. Providing consumers with 2.1 minutes of content, such as news, weather and community events, and no more than 5 minutes of advertising content, displays operate in a 7.1 minute continuous loop 17 hours a day 7 days a week.
For more information, contact Ignition Media Group, 1760 Market Street, 12th floor, Philadelphia, PA 19103; (Tel) 215-523-5730, (Fax) 215-523-5738; (Web Site) www.ignition-media.com.
Drink Pepsi-Go Pro 6' Standee Supports National Promotion
The Drink Pepsi-Go Pro national promotion included 6' standees printed on corrugate and die cut, to inform consumers about how they can win a trip for four to a sports event in North America. This display features soccer star Freddy Adu.
Promotional materials also included full size end aisle displays, full color litho printed pole signs, shelf talkers and tent cards.
The Drink Pepsi-Go Pro displays were produced by Proprint Services, Inc., a p.o.p. display company located in Toronto, Ontario Canada; (Tel) 888-776-7768; (Web Site) www.pop-online.com.
Courvoisier Cognac POS Drives Off-Premise Sales This Holiday
Season
Courvoisier cognac has packaged Napoleon's favorite cognac in a variety of ways this holiday season, offering consumers various gift-giving options for themselves or others who have truly “Earned It.”
Courvoisier VS is being offered with 2 highball glasses while VSOP is being sold with two Courvoisier-branded rocks glasses. A 375ml bottle of Courvoisier VSOP is packaged with a 50ml of Courvoisier Exclusif and a 50ml of Courvoisier XO Imperial.
Case cards themed, “Earn It” are being used off-premise.
Larsen Offers Mobile Mktg. Canopies
Larsen Sails produces mobile marketing canopies, tents and banners, designed to withstand the rigors of the road.
The Company offers solid text or full-color gradient graphics; high resolution, wide format printing directly onto fabric; fire retardant fabrics; and interchangeable graphics panels for easy, change of messages.
For more information, contact Larsen Sails, Inc., (Tel) 800-347-6817, (Fax) 831-479-4275, (Web Site) www.larsensails.com.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolils, MN 55427.
Pepsi Football Display Topper
With the arrival of the Football season, Pepsi sales increase as merchandise displays draw traffic. The life-sized football player and display toppers as shown on this display create much attention. The impact of a six foot high image on top of the product display increased consumer awareness of the product and the sweepstakes promotion. The Pepsi Football Display Topper was created by Proprint Services, Inc., 562 Finch Avenue East, Unit 5, Toronto, Ontario,Canada MlB 2T9.
The XXLiteT Large Indoor Backlit Media
The XXLite T is a natural choice for large indoor backlit graphic media. It is available in sizes as large as l0' x 20', and provides a highly simplified method of graphic installation and changes. It may be used for retail, showroom, airport, sports venue and many other display environments. It may be ordered with its standard-anodized aluminum finish or in a variety of colors. Each unit is separated into two pieces for convenience of shipping and on-site assembly is quick and easy. Graphic changes can be accomplished in minutes by one person. It may be wall-mounted or stand independently (with optional hardware). The XXLite T is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Captain Morgan Holiday 2005 Pole Topper
This display was designed to increase sales and consumer awareness of Captain Morgan Rum during the peak holiday season by gaining off-shelf placement of the product via this freestanding, interactive display. The display was 95% pre-assembled to insure placement and proper in-field execution. It was set up in less than five minutes. The unit was litho-mounted, .055 finished chipboard with a battery powered motor with custom designed linkage and custom designed battery powered LED light harness. The unit featured a vacuum formed styrene (roof only), with fiber poles and stock wire feet. The Captain Morgan Holiday 2005 Pole Topper was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Clearr Corporation offers the industry's widest range of light boxes, including single-sided, double-sided, free-standing wall-inset and outdoor configurations. They come in a wide variety of sizes, finishes and colors, available as stock displays. Shown is the Luminaire Ultra ® II which provides styling aesthetics, functionality and the latest advances in illumination techniques. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Spring-Roll offers its solution to limited shelf space advertising with its Pull-Down Information Spring-Rolls. The pull-down is available in custom sizes from l/2" up to l5" long. Other products available for specific projects include folded numbers, spiral bound copy, and folded accordian style strips. The PullDown Information Spring-Roll ships in three weeks. For more information contact Spring-Roll LLC, 3375 Martin Farm Road, Suwanee, GA 30024.
Back to Top
To See previous issues of Creative Signage & Graphics, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
