Polo Ralph Lauren Launches Interactive Window Shopping
Polo Ralph Lauren, a quintessential luxury lifestyle brand, launched an Interactive Store Window at the Company’s 888 Madison Avenue store in New York City.
Cutting edge technology combined with stunning design created an environment where customers could experience the brand in a new way-by browsing content and products directly on the outside of the store window. Projected on the store window, is a 67" image featuring the latest in touch sensory technology.
Consumers can shop even when the store is closed by clicking on the window glass.
This cutting edge technology was launched in conjunction with the Company’s sponsorship of the 2006 US Open and highlights the stylish Polo Ralph Lauren US Open apparel and accessories created exclusively for the tournament.
“After watching Steven Spielberg's Minority Report, I really wanted to find a way of making that technology a retail reality,” said David Lauren, Senior Vice President Advertising, Marketing & Corporate Communications. “We are thrilled to offer such a unique way for our customers to further explore the world of Ralph Lauren; with this initiative we are reinventing the concept of shopping anytime.”
The Interactive Store Window was produced for Polo Ralph Lauren by Selling
Machine Partners, LLC, (www.sellingmachinepartners.com) an Old Lyme, CT-based interactive marketing firm.
Dr Pepper Display Promotes College Football Challenge
Football fans across the country could compete for two $1 million prizes by participating in the "2006 ESPN College Pick 'em Game," sponsored by Dr Pepper.
The contest featured Mike Golic of ESPN Radio's national talk show, Mike and Mike in the Morning, inviting fans to outperform him in selecting a weekly series of games. Winners from each week will have an opportunity to compete in a preliminary competition at the ACC and Big 12 Conference championship games. The two grand prize finalists from each region will throw for up to $1 million on the field during the halftime of the championship game.
“Dr Pepper is synonymous with college football, and over the past decade we have provided football enthusiasts with some memorable experiences,” said Andrew Springate, V.P., Dr Pepper Brand Marketing at Cadbury Schweppes America. “Through the $1 million challenge, we give fans the once in a lifetime experience of being part of the action at two of the biggest games in college football.”
Daily’s Displays Launch Ready-To-Drink Bloody Mary
Daily’s Ready-to-Drink products and Fruit Mixers, manufactured by American Beverage Corp., is launching a Ready-to-Drink Bloody Mary in a new Bag-in-Box.
To support the launch of the Bloody Mary Bag-in-Box, Daily’s is running a “Get into the Red Zone” promotional display program and consumer sweepstakes. The POS materials help create tailgating themed displays by tying Daily's Ready-to-Drink Bloody Mary's with other popular game day party items such as snack foods and grilling accessories. The sweepstakes offers chances to win a trip to the Ultimate Red Zone in Miami for the big game on February 4, 2007.
IntelliMat’s Floor Displays Tested At Toronto-Area Malls
IntelliMat, Roanoke, VA, (www.intellimat.com) is launching a pilot program with The Source by Circuit City to place its digital video signage display mats in stores located in Toronto, Ontario, Canada- area malls.
The IntelliMat is a wireless computer embedded in a thin mat made of a lightweight thermoplastic alloy. With four LCD screens, IntelliMat creates a 30-inch diagonal display with full multi-media capability for lots of color, motion and sound.
The content on the Intellimat's LCD backlit video display can be changed easily and instantly, allowing the retailer to target customers by demographics and day parts. Retailers can highlight specific products or sales, and even broadcast messages.
Wal-Mart Mexico Launches Digital Signage Network
Group Televisa and Wal-Mart Mexico have launched an in-store media network covering 292 Wal-Mart stores across Mexico.
Consisting of over 5,000 digital signage displays and touchscreen kiosks, the network is centrally managed using FireCast software and media player hardware from WireSpring Technologies, Fort Lauderdale, FL.
Content is delivered through large-screen LCD displays in key store locations, as well as touchscreen kiosks in the pharmacy and other areas. Televisa has outsourced the content delivery technology and in-store playback software to WireSpring, to retain its focus on content production and advertising sales.
UPS Store Canada Installs Digital Video Signage
The UPS Store in Canada has selected CCi’s Retail Digital Media Solution to provide dynamic digital video signage to reach customers with targeted and branded messages at the point-of-purchase.
“Increasing customer awareness of all our products and services is critical to our mission of being the destination for the best and most convenient small business and individual consumer business services,” said Malcolm Houser, Executive Vice President and Chief Operating Officer of The UPS Store Network in Canada. “Digital signage is an excellent medium to deliver relevant and timely messages to our in-store customers to further enhance The UPS Store experience and educate them on all we have to offer.”
CCi, a retail automation solutions firm, has partnered with Real Digital Media whose NEOCAST® digital signage solution has been designed to withstand the challenges of the in-store retail environment.
DeKuyper Launches Pucker Strawberry Passion Schnapps
Beam Global Spirits & Wine Company has introduced Strawberry Passion to the DeKuyper Pucker line of sweet and sour schnapps.
“Pucker Strawberry Passion is our response to consumer demand for creative cocktails full of bold juicy flavor,” said Chris Mahoney, Senior Brand Director, for DeKuyper. “Strawberry is among the most popular flavors in the beverage category. In testing, Pucker Strawberry Passion received high marks in purchase intent and is on par with the successful Pucker Sour Apple-best known as a key ingredient in the Appletini.”
Colorful p.o.s. signage themed, “Flirt With A New Flavor,” has supported the launch of the new Pucker Strawberry Passion flavor.
Tide Displays Simple Pleasures
New Tide Simple Pleasures incorporates naturally inspired scents into a detergent with amazing cleaning power.
The detergent will be available in three distinct varieties: relaxing Vanilla and Lavender, refreshing Water Lily and Jasmine, and romantic Rose and Violet.
“The demand for fragrant candles, perfumes and room fresheners proves that consumers are actively seeking out ways to incorporate scent into their lives,” said Randall Chinchilla, of Procter & Gamble. “Clearly, this detergent will change the face of fabric care.”
Special corrugated floor displays and counter displays will support the launch of the new Tide Simple Pleasures line. The displays show the new product and a women enjoying the fresh scent of clothing washed with Tide Simple Pleasures.
Carnival’s Flagship Store In Dallas Appeals To Latino Shoppers
The new Carnival flagship store has opened in Dallas, TX, appealing to the Latino shopper with a unique “storefront” and lively graphics with signage in both English and Spanish as well as authentic Mexican food.
The Latino population comprises 36% of the Dallas population and according to the company, they spend 46% more than the general population on groceries. In focus groups, Carnival asked Latino customers what they want in their supermarket and learned that they value fresh produce, fresh meat, fresh baked goods made from scratch and authentic Mexican recipes The pharmacy offers them traditional Mexican remedies along with all the standard U.S. assortment of over-the-counter products and beauty aids.
As shoppers enter the store, they find a “village square” with 14 oak picnic tables where they can eat lunch, breakfast, or dinner.
Island Display has introduced the “SkyBox” line of products. These backlit displays are designed to take advantage of under utilized space as they can be mounted on any ceiling type. These displays will support illuminated graphics of any kind and the graphics can be updated as promotions change. These displays have been utilized by retailers and brands for in-store promotion as well as campaigns at airports, malls and sporting venues. There is also a SkyBox to fit into corners of bars and restaurants. For more information, contact Island Display, 845 N. Mill St., #200, Lewisville, TX 75057; (Tel.) 972-724-3553 (Fax) 972-315-7828; (Web Site) www.skyboxinfo.com.
SDR Technologies & Solutions, Inc., produces flat, flexible illuminating signage and custom lighting solutions for point-of-purchase, floor mats and promotional items. SDR is also working with FLT Technologies to offer patented EL illuminating Beer Tap Handles as well as Tap Toppers that are affixed to handles, which are guaranteed to increase Tap visibility, draft sales and brand awareness. For more information about illuminated p.o.p. display products, contact SDR Technologies & Solutions, 4204 Sorrento Valley Blvd., Suite C, San Diego, CA 92121; (Tel) 858-458-0883, (Fax) 619-429-9594 (Web Site) www.SDRTS.com.
ExpoSystems Canada offers the Pal 1, Pal 2 and Pal 3 banner stands. All the Pal banner systems have graphics that retract down into the base when they are not being used. The banner systems are designed to set up easily and are offered in a carrying case for portability. For more information, contact ExpoSystems Canada, 2161 Midland Avenue, Scarborough, Ontario Canada M1P 4T3; (Tel) 416-291-2932 (Fax) 416- 291-0383; (Web) www.exposystems.com.
Palmer Promotional Products offers a broad selection of illuminated signage products. These vacuum-formed signs may be created to custom shapes and are lightweight. Palmer offers distortion printing, to create eye-catching graphics. For more information, contact, Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080; (Tel.) 586-772-4225: (Fax) 586-772-4627; (Web Site) www.palmerpromos.com.
Hollywood Banners creates custom satin banners such as this wall hanging for Pama Pomegranate Liqueur. This banner features true metallic inks on a metallic silver halftone background. For more information about custom satin banners, contact Hollywood Banners, 539 Oak Street, Copiague, New York 11726, (Tel.) 800-691-5652;1(Web) www.hollywoodbanners.com.
Above All Advertising has created miniature versions of its FlexBlade® design, which are small fabric signs that are perfect for counter display, promotions, trade shows and restaurants. They are constructed with a flexible frame mounted on metal. The FlexBlade Mini can be custom imprinted. For more information, contact Above All Advertising, 10401 Roselle St., #206, San Diego, CA 92121; (Tel) 858-552-8226, (Web Site) www.abovealladvertising.net.
D.J. Graphics creates all types of pennants to attract attention at the point-of-purchase. The pennants can be screen printed or large format offset printed on durable poly or paper substrates. The pennants can be square or die-cut into custom shapes. For more information about p.o.p. banners and pennants, contact D.J. Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700; (Fax) 845-350-0130; (Web Site) www.djgraphics.net.
Neon Source offers custom in-store neon clocks, which combine the elegant glow of neon light, with a custom logo and clock. Neon Source offers a wide assortment of models, from 12" diameter injection molded promotional clocks, 16" metal powder coated clocks, to 22.5" diameter stainless plated 18 gauge steel spun metal clocks. The company can provide nostalgic clock designs combining the design elements used for advertising in the 30’s through 50’s combined with today’s technologies. Neon Source also offers kinetic plasma clocks which combine the colorful glow of neon with chasing or constant motion effects within the neon tube. For more information, contact Neon Source, 3428 Pickwick St., San Diego Ca 92102; (Tel) 800-504-6366, 619-239-6366; (Fax) 619-239-6370; (Web) www.neonsource.com.
Testrite Instrument Co., offers stylish, all metal, heavy duty angled pedestal signframes. The angled stands are offered in 4 different sizes amd 3 different finishes. The frames are spring-loaded to make it easy to update graphics. Applications for the angled stands include point-of-purchase advertising, public lobbies, malls, trade shows, etc. For more information, contact Testrite Instrument Co., 216 South Newman Street, Hackensack, NJ 07601;(Tel) 888-873-2735 (Fax) 201-542-2195; (Web Site) www.testrite.com.
Outwater Plastics
E.L. Hatton Sales Co., has introduced EdgeTabs, which are designed to provide a quick, easy alternative to grommeting along the edges of banners EdgeTabs complement the Company's existing line of Banner Ups and PowerTabs, which are shaped to fit on banner corners. EdgeTabs are clear, so they are virtually invisible on full color digital banners. For more information, contact E.L. Hatton Sales Co., 135 Park Place, Wellington, OH 44090; (Tel) 440-647-3400, (Fax) 440-647-9667, (Web) www.bannerups.com.
Expand International has launched the MediaScreen 2 outdoor, a two-sided retractable display for outdoor/ indoor use. Expand has combined the advantages of a retractable display with stability and durability in all weather conditions. For more information, contact Expand International, 400 Long Beach Blvd., Stratford, CT 06615 (Tel) 203-870-2030; (Web) www.expandmedia.com.
XtraLite Display Systems offers the MXF 2 Graphic Display. Two graphics can be displayed separately or together using the XtraFlex “Easy Connect System,” which provides great flexibility. The system is lightweight and easy to assemble. For more information, contact XtraLite Display Systems, 3451 W. Burnsville, Pkwy, Burnsville, MN 55306; (Tel) 952-894-6622; (Web Site) www.xtralite.com.
Nicorette Stop Shops Launched
As part of its introduction of new Nicorette Fruit Chill, a fruit-flavored coated nicotine gum, the brand has launched the “Nicorette Fruit Chill Challenge,” a multi-faceted campaign to encourage one million smokers to quit smoking.
Nicorette Stop Shops have opened as first-of-their-kind “pop-up” smoking cessation centers.
“The Nicorette Fruit Chill Million challenge provides smoking cessation tools that smokers will find helpful with their quit attempts,” said Bill Slivka, V.P., GlaxoSmithKline.
Bombay Sapphire Ties In With Cirque du Soleil
Bombay Sapphire, a super-premium gin, is collaborating with the world famous Cirque du Soleil, becoming the first spirit ever to be featured at Cirque du Soleil Tapis Rouge Lounges.
Bombay Sapphire is the official spirit of Cirque du Soleil in the U.S. and will be the only featured spirit served in the intimate Tapis Rouge. This alliance, which also includes premier parties, highlights Bombay Sapphire's ongoing support and celebration of artistic expression, as well as the brand's ability to develop meaningful and relevant associations with today's adult consumer.
“We are thrilled to be aligning with a brand that so similarly strives for excellence and commits to upholding the creativity, innovation and genuine expression that signifies Bombay Sapphire,” said Giles Woodyer, Bombay Sapphire Senior Marketing Manager.
Sterling Promotional Corp.
H&M’s Flagship Displays Interactive Window
CeeLite, Lansdale, PA, (www.ceelite.com) collaborated with BluOcean Media, New York City, to create an interactive illuminated window display for H&M’s New York flagship store.
The display introduced pop icon, Madonna as H&M’s new celebrity spokesperson.
BluOcean Media’s large format graphics illuminated by CeeLite's Light Emitting Capacitor (LEC) panels, were suspended from the ceilings of floor-to-ceiling windows. The project utilized 72 3' x 5' CeeLite LEC panels to illuminate five two-story high images of Madonna.
Caccia Fashions Selects iGotcha Media For Digital Signage
Caccia Fashions, the exclusive licensee of Marc Ecko Enterprise Brands in Canada, has selected iGotcha Media to manage its EckoTV digital signage campaign across the country.
Launched recently at Athlete’s World 23rd Street in the Yorkdale Shopping Centre in Toronto, EckoTV airs on four 42-inch LCD screens positioned at key locations in the Ecko Unltd. Boutique. EckoTV airs product information and entertainment including music videos.
“iGotcha's digital signage is an innovative and cost effective medium that provides direct access to prospective buyers on the shop floor,” said Brian Berenson, Brand Director, Caccia Fashions.
For more information, contact iGotcha Media, 4020 St-Ambroise, Suite 268, Montreal, Quebec, Canada H4C 2C7; (Tel) 514-448-4016; (Fax) 514-907-1957; (Web) www.i-gotcha.com.
Joseph Struhl Company
Cocktails By Jenn Launches Contest
Cocktails by Jenn, the ready-to-drink premium vodka martini designed for women, has kicked off an essay contest, “Handbags are a Girl's Best Friend.”
Consumers can submit the best words of wisdom received from a girlfriend. The person whose advice most impresses the judges will win a designer handbag for herself and one for her girlfriend.
The contest will be supported by displays containing entry forms.
Hyatt Conducts Mojitos Promotion
Hyatt Hotels & Resorts recently conducted a Mojito promotion, offering five new hand made Mojitos-Classic, Pineapple, Pomegranate, Orange and Tropical, in its bars and lounges. Paying homage to the Mojito’s Cuban origin, the cocktails are mixed with rum, lime muddled with mint leaves and poured over ice.
To kick-off this latest food and beverage venture, Hyatt has been hosting coast-to-coast Mojito “after-work” parties, offering complimentary Mojito samples.
Hyatt Hotels & Resorts is using banners, coasters and posters created by MarkeTeam, a Mission Viejo, CA-based sales promotion agency, (Web Site) (www.marketeaminc.com) to support the promotion in its bars and lounges in the U.S., Canada and the Caribbean. The promotion was designed to help Hyatt capitalize on the recent surge in popularity of Mojito cocktails.
Anheuser-Busch Offers Jack’s Pumpkin Spice Ale For Fall
Anheuser-Busch has kicked off its popular seasonal beer series with Jack’s Pumpkin Spice Ale, a subtle, well-balanced copper ale with rich, full flavors and aromas of pumpkin, nutmeg, cinnamon and clove.
Previously only available on draught, this seasonal offering will now also be sold in bottles.
Bruce Eames, Innovation Manager, Anheuser-Busch, said, “Now, Jack’s can be enjoyed on tap with friends or at home in bottles during Halloween parties and Thanksgiving dinners.”
Jack’s Pumpkin Spice Ale will be supported with on-and off-premise point-of-sale materials, including case cards, tap markers and coasters.
‘Be Iced’ Features Unique Visuals
Be Iced wanted an in-store environment that supported its brand as an upscale purveyor of fine jewelry.
Be Iced worked with ScreenPlay, a designer of customized audiovisual environments, to create the in-store visuals for the flagship Be Iced store. ScreenPlay developed a silent video program that conveyed Be Iced brand messages through full-motion media, and custom animation on a 42” plasma screen.
Daredevil Energy Drinks Debut
Daredevil Energy Drink and Daredevil Lighter Fluid are two new energy drinks that dare consumers to “live life on the edge!”
The drinks were formulated by Bobby Giacobbe, President of Outlast Nutrition LLC who desired to produce an energy drink that would have exceptional taste, and enough energy benefits to “live life on the edge!’
Daredevil has a greater content of B-12 vitamin, contains milk thistle and several herbal extracts, giving the drink outstanding nutritional value.
Caribou Coffee Promotes Obsidian Blend
Caribou Coffee is introducing Obsidian Dark Roast Blend, a new dark roast coffee unlike anything gourmet coffee drinkers have tasted before.
Obsidian Dark Roast Blend consists of coffee beans grown in volcanic highlands around the globe, hand-blended and dark-roasted to create a combination of bold wild berry flavors and notes of fine bittersweet chocolate. It is named after the Obsidian gem: a dark, smooth gem formed as molten, volcanic lava ends its flow and is instantly solidified by the cooling waters of the ocean.
Obsidian Dark Roast Blend is being supported by a national marketing campaign utilizing the tag line, “Dark to the core. Smooth to the finish.”
Promotional materials for the new Obsidian Dark Roast blend feature a deep brown color scheme and convey the blend’s full body, decadent flavoring.
B2 Beverages Launches Hard Creamer Brand
B2 Beverage Company has launched its “first in category” non-carbonated tropical fruit and cream flavored premium malt beverage line called Hard Creamer, along with its sub-brand Kalima Hawaiian Hard Creamer.
B2 Beverage Company President Troy Valdez said, “The fact that Hard Creamer and Kalima Hawaiian Hard Creamer look and taste so different from everything else being offered should be very appealing to people looking to enjoy something new.”
The new products come in clear 12-ounce longneck bottles to showcase their eye-popping fruit colors and creamy textures, and are available in six-packs.
An array of colorful point-of-purchase materials support the product launch.
Frito-Lay SkyBox Ceiling Displays Featured At Alberston’s
Frito Lay recently concluded an in-store test of the patent pending SkyBox Universal ceiling displays at Albertson’s grocery stores in the Dallas/Fort Worth, TX area. The units are suspended on thin reinforced aircraft wire and mark the entrance and exits of each grocery store aisle. Test results yielded an 82% up to 225% increase in sales against control sales. "The displays capture the attention of consumers and we are looking to expand the program regionally and nationally,” stated Jim Jinright, CEO of Island Display, manufacturer of SkyBox. "There's a growing level of interest in utilizing the SkyBox in conjunction with proprietary brand promotions in the drug, c-store and grocery channel." For more information on SkyBox, contact Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028, (Tel) 972-724-3553, (Web) www.islanddisplay.com.
bmobile Large-Format Backlit Display
This large-format indoor backlit display was produced for bmobile to grab consumer attention. The design allowed for easy shipping, handling and installation. The bright, even illumination and superb styling provided an attractive, effective display. The bmobile large-format indoor backlit display was produced by Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. The display is particularly well suited for food and beverage promotions. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.
TBlue Moon With Gallery Light
Using an existing Blue Moon framed changeable with gallery light poster design and modifying it slightly, Integer, the promotion agency for Blue Moon, was able to change the graphics to update it for the Winter Season. The gallery light and gallery style imagery of the piece allows it placement in upscale white table cloth accounts as well as any other venue. TheBlue Moon Framed Gallery Sign will also be offered again next summer with new graphics for the season. Blue Moon has received great placement for this sign, and bar & restaurant staff simply need to turn over art to have new recognition and brand awareness. This Blue Moon with Gallery Light upscale signage program was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240, (Tel) 570-645-8701, (Web) www.popsigns.com.
POPCO Inc. offers the NX Snaprail™ which may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72¨in clear or silver, and cut to custom lengths. A quick-change locking feature allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. Black or clear accessories are available. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343, (Web Site) www.popco-usa.com.
Island Display produces the Skybox, a stock ceiling display which was used by Shure to promote its drum microphones. The Skybox makes use of ceiling space as an advertising medium that is uncluttered by other product displays. "The Skybox was an instant success with both brand and retailers alike," said Frank Robinson, Nova Marketing. "It's a stunning presentation for a stock product." For more information about the Skybox, contact Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028, (Web Site) www.islanddisplay.com.
Pinquist's POWERFRAME™ system is a solution for displaying oversized and custom graphics in a variety of settings. Whether it's a 20' backdrop for a local event, or a trade show exhibit, the POWERFRAME™ will provide your custom graphics with the added "pop" they deserve. Available in a wide range of custom shapes, and sizes, the POWERFRAME™ is made in the USA from the highest quality steel and engineered for easy set up and break down. A canvas carrying case is offered for extra portability. For more information, contact Pinquist Tool & Die Co., Inc. 63 Meserole Ave. Brooklyn, NY 11222. (Web Site) www.pinquisttool.com
Testrite Instrument Co., Inc. offers Promo Banner Stands for displaying graphics up to 72" tall. Common features for both the Pole Pocket and Hook/Loop stands are: adjustable height center poles to accommodate varying size banners and a quality "G" lock, which allows for quick height adjustments to 72". The bottom graphic holder slides up and down the center pole for ease of use. The Promo Banner Stands come with a standard 12" square base that weighs 3 ¾ lbs. Widths are all 24" standard with other widths available by special order. For more information, contact Testrite Instrument Co., 216 South Newman Street, Hackensack, NJ 07601, (Web Site) www.testrite.com.
Post Up Stand maintains a huge inventory of retractable banner stands, poster in motion displays, double-sided banner stands, tabletop displays, restaurant boards and trade show displays. The systems are lightweight, durable. They make it easy to change graphics for different promotions. For more information, contact Post Up Stand, 7500 Exchange Street, Cleveland OH 44125, (Web Site) www.postupstand.com.
Proprint Services Inc. offers its Basewrap which can meet extremely tight timelines. Shown is basewrap which was produced in under two weeks providing a speedy turnaround time for the lightweight, durable and easy to set up basewrap. This was shipped out as part of a larger pos program to a wide channel of stores. The Halloween basewrap was printed four color process on a l0 pt. Card stock with a UV coating. Each roll was l8" high with a 24” repeat image and l00 feet in length. The basewrap was time specific for the Halloween season and helped increase sales for the product. It was used to wrap around the bottom of skids to keep the overall look of the display clean and concise. For more information, contact Proprint Services, 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9, (Web Site) www.proprintservices.com.
Testrite Instrument Co. offers a 7 l/2' x 7 l/2' Pop Up portable exhibit system including hardware and graphic frame along with a carrying case at the price point of $958.00. The company's aim is to supply the lowest price exhibit system in the U.S. market. The Pop Up frames are from quality drawn aluminum tubing for extra support and durability. An extensive range of Banner Stands, Sign frames and modular displays are also available. Different displays can be combined in unlimited configurations, for creating cost effective booths of all sizes. For more information, contact Testrite Instrument Co., 216 South Newman Street, Hackensack, NJ 07601, (Tel) 888-873-2735 (Web Site) www.testrite.com.
Lighthouse1 LLC is a software company that wanted a lightweight fabric solution for its 20" Exhibit requirements. Xtra Lite displays produced this 20' display using its XL1 and XL2 along with its exclusive patented XtraFlex connectable display technologies. The XtraFlex connection system allows display structures to be added together linearly to give the client full edit capabilities to choose on site to either use their exhibit as a straight backwall or flex each 36" wide segment to fit their exact width requirements. For more information, contact Xtra Lite Displays, 3451 West Burnsville Parkway, Suite 100, Burnsville, MN 55337, (Tel) 952-894-6622, (Web Site) www.xtralite.com.
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