‘Pop-Up’ Store Helps Warner Bros. Celebrate Anniversary
Virgin Megastore Times Square has teamed with Warner Home Video to help celebrate Warner Bros. Entertainment's 85 years of moviemaking by creating a pop-up store within a store.
The cafe inside the Times Square Virgin Megastore has been transformed into a Warner Bros. 85th Anniversary Store, creating 400 feet of space dedicated to the studio’s best DVDs of all time.
The converted cafe houses a ‘mini-movie theatre’ that runs clips of Warner Bros. library of films from 1923 through present day releases. A red carpet leads Megastore customers from the store's escalator into the Anniversary Store.
“The idea was for Virgin Megastores to create something special that would garner attention and showcase the great films that Warner Bros. has produced over the past 85 years,” said Bart Saunt, Director of Strategic Marketing, Virgin Entertainment Group. “We've created the largest in-store marketing design that we've ever done for a partner; which includes a 40x20 foot in-store billboard with an Epson projection screen in the middle of it. We have utilized a huge part of our Times Square Megastore to help promote the anniversary of one of the top studios in the world.”
Along with the pop-up store, Virgin Megastores nationwide will support the studio's anniversary with WHV national window displays, end caps and in-store signage that ties in with WHV titles that are on sale for $10.
Bacardi Limon Light Box Enhances Brand Image
Bacardi Limon is using this edge lit, super slim light box to enhance its brand image and appeal to the cosmopolitan crowd. The light box is designed to provide bright, even illumination. This display was created for Bacardi by Centsible Lighting, a Cottonwood, AZ-based point-of-purchase display firm.
Tecate Boxing Program Supported With P.O.S.
As the most authentic Mexican cerveza in the United States, Tecate is tying in with three exciting boxing bouts featuring some of the most talented Hispanic athletes in the sport.
“We are excited to collaborate with Golden Boy Promotions to present a boxing program that reflects the brand's authenticity, character and boldness,” said Carlos Boughton, brand director for Tecate equity.
Thematic point-of-sale displays were developed specifically for the Diaz vs. Katsidis fight in Houton, TX, while various restaurants and bars held special events. In Las Vegas, Tecate's primary sponsorship of the Casamayor vs. Marquez championship fight at the MGM Grand Garden Arena was supported by a comprehensive regional marketing campaign. Thematic point-of-sale cards and customized out-of-home ads promoted fight details in key markets. Tecate also served as secondary sponsor of the Mosley vs. Mayorga bout at Los Angeles' Home Depot Center. Retailers in Southern California and Nevada supported Tecate’s sponsorship with thematic POS and posters.
In-Store Signage & Displays Promote Whole Grains Month
The Whole Grains Council recently provided supermarkets with Whole Grains Store Tour kits to help them promote Whole Grains Month.
The kits included everything needed to plan and carry out a successful Whole Grains Store Tour event, including in-store signage that supermarkets could customize, print, and post in their store and ideas for in-store sampling of whole grains.
The supermarket tour was developed to open customers’ eyes to the health benefits of whole grains, while making them aware of the many whole grain choices available in almost every aisle.
Eclipse Bank Installs New Digital Signage
This four screen video-wall was created for Eclipse Bank in Louisville, KY. The bank wanted a digital signage system to add sophistication to its already posh flagship branch. The video-wall, located behind the teller counter would reduce the perceived wait time for its customers and also create a sales uplift by delivering the right message at the perfect time.
The digital signage had great impact and three additional screens were added to the branch. This video-wall digital signage was created by Captive Indoor Media, a Louisville, KY-based digital signage firm.
Bachman Digital Signage Enhances In-Store Experience
Bachman’s, a Minneapolis-based home and garden center chain, has implemented a RoninCast digital signage network provided by Wireless Ronin Technologies, Minneapolis. Bachman’s also launched an interactive touch screen featuring their online eClub program. Through an interactive touch screen, customers sign up to receive emails containing special membership benefits and exclusive offers.
The digital signs, which range in size from 32-40”, are located throughout the store, including the checkout counters and information counter. Angie Grande, Bachman’s Corporate Graphics Coordinator said, “With digital signage, we are enhancing the look of our stores, improving our advertising and collecting customer data.”
Automakers Display EcoDriving Message
Automakers have announced EcoDriving,™ a comprehensive, nationwide effort to save consumers money at the gas pump, reduce fuel use and cut carbon dioxide (CO2) emissions. “You can save money and save the environment by driving green,” said Dave McCurdy, President and CEO of the Alliance of Automobile Manufacturers.
By following a set of subtle and easy-to-use best practices for driving and vehicle maintenance, a typical EcoDriver™ can improve mileage by about 15%. In conjunction with the unveiling of EcoDriving, the National Automobile Dealers Association announced a free "Green Check-up Month" nationwide. The EcoDriving message will be displayed at auto dealers around the nation.
Labatt Features Alexander Keith’s Pub Sign
Labatt is providing on-premise locations with this Alexander Keith's Double Sided Pub Sign.
Labatt wanted to replicate a real slatted wooden sign so that the brand image could be seen from both sides. This sign is made from birch plywood and is routed both front and back to replicate slats. The sign requires about 2' of horizontal wall space and juts out to proudly showcase the four color process Alexander Keith’s logo.
This design also has an additional sign that hangs on the bottom and states “Proud Purveyer” which adds dimensional interest to the sign. This display was created for Labatt by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Febreze Unveils New Fabric Refresher Line
Procter & Gamble has unveiled its latest Febreze Fabric Refresher innovation, featuring a unique fine mist spray that surrounds a home in freshness while eliminating odors in the air and on fabrics.
The launch of new Febreze Fabric Refresher will be the largest marketing initiative for Febreze in its current fiscal year, and comes on the heels of the brand’s 10th anniversary.
Marketing support includes television advertising, a robust print campaign, in-store display support, coupon offers, and an online media campaign complete with sweepstakes. Marketing materials are themed, “One Bottle Freshens Fabrics & Air.” The “Surround Yourself Sweepstakes” offers consumersthe chance to win up to $2,000 toward a Home Theater Surround Sound System with Blu-Ray.
Dunkin’ Donuts Unveils DDSMART
Dunkin' Donuts has launched DDSMART, the brand’s first menu of better-for-you options. DDSMART menu items include both new and existing Dunkin' Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial.
A highlight of the DDSMART menu is Dunkin' Donuts' new Egg White Flatbread Sandwiches. Dunkin' Donuts is the first national quick service restaurant chain to introduce egg white sandwiches.
Quick Chek Launches New Look
Quick Chek, a New Jersey and New York-based convenience store chain, has launched a new brand positioning supported with new point-of-purchase materials. With its new logo in the shape of a bright, lime green-colored letter “Q” with tail shaped like a dark green leaf, Quick Chek’s new logo represents its commitment to deliver a quality assortment of fresh food products.
Quick Chek’s new point-of-purchase materials feature Quick Chek’s new logo and tagline, “Get Fresh. Go Fast.” Quick Chek’s new brand positioning, logo and private label product program were developed by Lippincott, a New York City-based design consultancy. The company’s private label product packaging treatment, mascot, advertising and point-of-purchase materials were developed by Oxford Communications, Lambertville, N.J.
Motorola Promotes Nextel Direct Connect
Motorola is fueling sales by giving away a years worth of free gas in the “Motorola Push-to-Talk Sign Up, Speed Up, Gas Up Sweepstakes.”
Consumers who visit participating Sprint authorized retail locations can enter Motorola’s sweepstakes to be one of five lucky winners of $2,500 worth of gas. With the Push-to-Talk Sign Up, Speed Up, Gas Up Sweepstakes, Motorola is also offering sales reps the chance to win free gas for a year as part of a dealer incentive program.
“Free gas is a hot incentive right now,” said Philip Congello, Jr., V.P., Account Services at MNA Creative in Danbury, CT. “The combination of a timely consumer promotion with an attractive dealer incentive will drive Motorola push-to-talk sales.” “MNA Creative leveraged a great package of incentives and a terrific consumer promotion to drive traffic to the stores,” said Marlene Cowan, Marketing Director, Motorola.
Halloween Themed P.O.P. Materials Highlight Halloween Merchandise
This banner was very effective in store when it was used along with basewrap, headers, wobblers and standees. These point-of-purchase materials were used to call attention to the Halloween holiday and to tell consumers they were in the right place to purchase products for all of their Halloween needs.
All materials for this Halloween Holiday promotion were printed by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario Canada-based point-of-purchase display firm.
Wachovia Develops Prototype LEED Certified Bank Branches
Callison Design, Seattle, WA-based architectural firm, recently developed a prototype for Wachovia’s regional financial centers, helping to establish the tools and guidelines for the LEED for Retail rating system.
The Wachovia prototype received the first LEED Silver Commercial Interiors (CI) and Portfolio certification under the new system.
The LEED Portfolio pilot allows retailers and other volume builders to certify all subsequent projects once an initial prototype has met the established criteria.
“Up until now retailers have been slow to adopt sustainable practices. For the first time, national retailers can build to LEED standards across their portfolio of stores without having to go through the certification process for each individual site,” said Chris Hamilton, Principal at Callison. “This results in an efficient, streamlined process for building sustainable on a large-scale, thus saving time, money and manpower for retailers that want to go green.” For Wachovia, the new certification process will allow the bank to open more than 300 branches in accordance with LEED for retail standards by 2010.
Fifth Third Bank Provides Re-Identification Program
Fifth Third Bank required a re-identification program for its branches. Shown is a new main ID pylon sign. A new Logo inspired the complete sign and sign face replacement program.
The re-imaging program was completed in six months with over 25 locations re-identified.
The Re-identification program was created by Dualite Sales & Service, Inc., a Williamsburg, OH-headquartered signage firm.
WD Introduces 500 GB My Passport Portable Drives
Catering to consumers on-the-go with portable storage offerings, Western Digital has introduced its new 500 GB capacity My Passport Portable USB Drives, which are designed to make it easy to store a half a terabyte of music, videos or photos and carry them in the palm of your hand. The new 500 GB capacity is offered on the My Passport Elite(TM) and My Passport Essential(TM) portable drive models.
My Passport Elite portable drives are equipped with software to automatically back up consumers' ever-growing collection of personal media and digital files. Weighing in at less than 7 ounces and designed to withstand the rigors of everyday use, the new 500 GB My Passport portable drives are small enough to fit in a pocket or backpack for easy portability.
“In our mobile society, there is an increasing desire to have your data collection at your finger tips at all times,” said Jim Welsh, V.P. WD’s Consumer Electronics Group. Displays for the new Passport Portable drives are themed, “Half a terabyte in the palm of your hand.”
Verizon Displays Aircard
Verizon Wireless is using this free-standing 8 l/2" x ll" counter display in the laptop computer section of Circuit City stores to drive potential AirCard® customers to the Verizon in-store kiosk. Product graphics are changeable to accommodate future AirCard® models.
The displays were created for Verizon by Trimco Display, LLC, which used the Screen3D™ imaging process from KenPren 3D Imaging, Jefferson, MD, to produce the displays. Screen3D™ grabs the consumer’s attention and draws their focus to the products which seem to float in space between the circles and the Verizon checkmarks.
ap graphics
Robeks Sweepstakes Promotes Outdoor Challenge
Robeks, a premium fruit smoothie national franchisor has joined forces with Nintendo and NAMCO Bandai, to launch a national sweepstakes to promote the importance of getting active in the great outdoors for a healthier life.
The Robeks “Active Life Outdoor Challenge” Sweepstakes grand prize winner lands a family vacation for four to Yosemite National Park in California. First, second and third place winners also win Wii game consoles, the new Active Life Outdoor game and a year's supply of Robeks smoothies.
Consumers can enter-to-win the Active Life Sweepstakes online at www.robeks.com or in-store at participating locations in Robeks 165-store franchisee network. Promotional elements include in-game branding; national television and radio tags; and special point-of-purchase posters, window clings and counter cards.
Friendly’s Promotion Offers Cost-Conscious Families A Reason To Eat Out
Friendly’s is conducting the “Create-Your-Own-Meals” promotion to help customers save up to 25 percent. Maura Tobias, Communications Director for Friendly’s Restaurants, said, “This new promotion is designed to encourage families to come as they are, create their own meal and also save money.”
The “Create-Your-Own-Meals” promotion allows families to choose an array of entrees, beverages and desserts for $9.99. The menu choices complement Friendly’s kids menus. Health-conscious moms can substitute cottage cheese or broccoli for French fries or choose a sundae of fruit and sherbet. Kids can also opt for salads, veggies or fruit and nutritional drinks such as reduced fat chocolate milk.
Outwater Plastics
CBS Scene Opens In MA
CBS and The Kraft Group have opened the CBS Scene Restaurant & Bar, a three-story, 15,000 sq. ft. entertainment and dining destination in Patriot Place, adjacent to the New England Patriots’ Gillette Stadium in Foxboro, MA. The venue features upscale casual dining, and state-of-the-art technology -- including over 135 Plasma, LCD and graphic projector displays showcasing current and classic content from across the CBS Corporation.
“Watching TV and eating have been great partners for years, but never before like this,” said George Schweitzer, President, CBS Marketing Group. “From the moment they walk in, visitors are transported into a world of entertainment filled with high-tech displays.”
The CBS Scene includes a restaurant, a retail outlet selling CBS merchandise and an unprecedented arrangement of technology, content and graphic art. At the pinnacle of the CBS Scene is a 36-by-17-foot digital outdoor sign.
United Airlines & Westin Hotels Partner To Create Westin Renewal Lounges
United Airlines and Westin Hotels have unveiled Westin Renewal Lounges inside Red Carpet Clubs in New York (JFK), Los Angeles and San Francisco.
Westin Renewal Lounges within United's Red Carpet Clubs give travelers a soothing hideaway. Created by the Westin design team and outfitted with plush furniture, fabrics and the brand’s nature-inspired color palette, each Renewal Lounge features a signature LED candle wall and artwork typical of the Westin soothing aesthetic.
GH Imaging has introduced its digitally printed, process color industrial strength floor mats. These long-lasting, all purpose mats feature an open construction that prevents dirt and mud from clogging the surface. Mats are 36" wide by up to 96" long. Quantities as low as one, can be ordered. For more information, contact GH Imaging, 2651 Peck St, Muskegon, MI 49444, (Tel) 800-678-4041; (Web) www.ghimaging.com.
Focus Display Group offers a 7" LCD Screen player with Lithium Battery. The Battery when charged, can operate the LCD player for 32.5 hours. It also operates with a motion sensor. The LCD Screen can work in remote places and achieves a high resolution image on the 7" screen. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029; (Tel.) 858-695-3353; (Web) www.focuspackaging.com.
Testrite Visual Products offers Perfex™ Hanging Signframe Kits. The kits include 2 universal hanging clips and 2 top & bottom wall hangers. All units are side load. The Signframes support display graphics while conveying a contemporary image. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel.) 201-543-0240, 888-873-2735; (Fax) 201-543-2195 (Web Site) www.testrite.com.
Sterling Promotional Corp.
Clearr Corp. offers the MOVING PIX™ scrolling-motion display, which combines backlighting and motion in a multi-image display. MOVING PIX offers a choice of 5 image-management configurations. It offers a variety of mounting configurations, including floor stands, table-top stands, and wall-mounting. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269; (Web Site) www.clearrcorp.com.
Above All Advertising Inc. has introduced an eco-friendly bamboo banner stand. The non-retractable bamboo stand can be used to support banners made from canvas, fabric and eco-friendly vinyl. The retractable banner stand is available for banners 32.5 inches wide by 78 inches tall. The non-retractable banner stand can be customized for a variety of banner sizes. For more information, contact Above All Advertising, 9080 Activity Rd., San Diego, CA 92126; (Tel) 858-549-2226; (Web) www.abovealladvertising.net.
Joseph Struhl Company
EA Promotes Launch Of Madden NFL 09 At 7-Eleven® Stores
Electronic Arts recently conducted a promotion of Madden NFL 09 at 7-Eleven stores. The promotion featured a wide variety of in-store and out-of-store elements, including collectible Slurpee® and Big Gulp® cups, Madden Meals featuring Frito Lay potato chips, a free online Madden Fantasy Roster Builder based on Madden NFL 09 player ratings, and Madden NFL 09 branded signage throughout the store.
EA partnered with several other big names as part of the promotion at 7-Eleven. Together with Warner Brothers Home Video, EA made a playable pre-release demo of Madden NFL 09 available on a retail DVD. Pepsi joined in support of the new Pepsi Lemon NFL Kick-off colas.
Assisting 7-Eleven in developing the promotions was FreshWorks, 7-Eleven’s marketing agency.
Light & Motion Display Debuts At Lucas Oil Stadium
Lucas Oil Products has installed a custom light display at the new Lucas Oil Stadium in Indianapolis, IN.
The project required Aquallusion Design Concepts, (www.aquallusion.com) to create six “Aquallusion” columns, as high as twenty feet, which appeared to contain flowing oil. Instead of using liquids, the Aquallusion design utilizes an air flow system, LED lighting and optical lenses to create flowing, bubbling effects. The columns were part of a horseshoe-shaped stage at Lucas Oil Plaza in Lucas Oil Stadium, which is the new home of the Indianapolis Colts and will also be used for major shows and events.
Pioneer Launches New KURO Brand
Pioneer Electronics has unveiled a campaign to launch its second generation KURO televisions and complete line of audio-video products.
“We know that what people are looking for is not a list of technical specifications but instead, the ultimate home entertainment experience in which we as viewers sit breathless, entranced and truly moved by what we are seeing, hearing and feeling,” said Russ Johnston, Exec. V.P., Marketing, Pioneer Electronics. Pioneer’s new multi-media campaign evolved from the themeline, “Seeing and Hearing Like Never Before.”
The campaign includes four images that illustrate men and women literally being transformed by what they see on screen - a rose, a butterfly, a trumpet and a race car.
The campaign is targeted to “discerning entertainment junkies,” who prioritize great entertainment in their upscale lifestyles.
Target Features Interactive Storescape Displays
Target is using interactive Storescape displays from Inwindow Outdoor, New York City, to promote the Converse footwear at Target stores.
“Target’s worked with us in the past utilizing our vacant storefront advertising and their decision to now add the interactive component is yet another demonstration that major national brands see the Storescape concept as one that generates awarenesss,” said Steve Birnhak, CEO, Inwindow Outdoor.
As pedestrians walk past the display, photos pop up along the window following people as they pass.
Shell Convenience Stores Utilize P.O.P. Broadcasting Wireless Technology
Shell franchised convenience stores have recently used wireless technology that automatically targets (one-on-one) an interested shopper during the critical purchase decision, directly at the advertiser's Point-Of-Purchase anywhere in the world.
The proprietary wireless technology, provided by P.O.P. Broadcasting Company, helps lift sales exclusively for the participating brand advertiser, and /or retailer’s private label products.
For more information, contact P.O.P. Broadcasting, 410 Pierce Street, Houston, TX 77002; (Tel) 866-767-7170; (Web Site) www.popbroadcasting.com.
Frontline Marketing Offers Front-End In-Store Solutions
Frontline Marketing, Darien, CT, offers grocery front-end and pharmacy marketing solutions, including backlit advertisements and product displays on checkout poles.
The pharmacy program provides grocery stores with stands conforming to the HIPA laws. These stands hold one large poster, as well as up to four product displays. For more information, contact Frontline Marketing, 10 Corbin Drive, Darien, CT 06820; (Web) www.frontmark.com.
News America Debuts SmartSource Entrance Ad Program
News America Marketing, New York City, a division of News Corporation, has launched SmartSource Entrance Ads, which will wrap store security pedestals with vibrant full color, oversized advertising.
The ads are intended to grab a consumer's attention the moment they walk through the door and are the only form of In-Store advertising that can guarantee reaching 100% of shoppers.
“Security pedestals offer billboard-sized advertising space to our clients immediately when shoppers walk in the store. SmartSource Entrance Ads are going to have an incredible impact on the consumer and are going to drive sales for our clients and for the stores in which they’re placed,” said News America Marketing President, Chris Mixson. For more information, about SmartSource Entrance Ads, visit www.newsamerica.com.
Zero-Calorie Skinny Water Conducts “Zero” Gas Event
Skinny Nutritional Corp., exclusive worldwide distributor of Skinny Water, announced a distribution and promotional partnership with Freedom Valu Center convenience stores located in Minnesota, Wisconsin, South Dakota, and Michigan.
Skinny Nutritional held a launch event at Freedom giving away free (zero dollar) tanks of gas and free bottles of Skinny Water to all drivers. Gasoline signage was ceremoniously changed to zero across all grades of gas for this promotional event. Prominent point-of-purchase signage announced the promotion.
Nutrisoda Conducts ‘Fit for Paradise’ Sweepstakes
Ardea Beverage Co., the makers of Nutrisoda nutrient-enhanced beverages, kicked off the Fit for Paradise Sweepstakes to launch its new 12 ounce glass bottle. Consumers will be able to enter to win a Hawaiian getaway or a pair of Chaco Flips wherever Nutrisoda bottles are sold.
P.O.S. promoting the Fit for Paradise Sweepstakes will be found in convenience and drug stores, and on-premise accounts; including, restaurants, cafés, and hotels. Participants can find mail-in entry forms on cooler door decals or counter cards. One grand prize winner will receive a trip for four to Hawaii, valued at $10,000.
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada. “We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission,” said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
McKenzie Country Classics Chalkboard
McKenzie Country Classics, “Vermont’s Original Purvery of Specialty Meats,” is using this triple chalkboard to enhance its image at supermarket deli departments. The chalkboard provides a useful tool to supermarkets and helps McKenzie reach consumers as they are ordering deli products. The unit allows the retailer to advertise specials and feature items on a large, attractive writing surface. The rustic display conveys a sense of traditional small town craftsmanship. This McKenzie Country Classics Chalkboard was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Extrude-A-Scent Supermarket Display
Extrude-A-Scent is currently being used in many products sold at the supermarket. Humans are capable of distinguishing over l0,000 different aromas, and with virtually an unlimited choice of scents available for incorporation into any type of product, Extrude-A Scent lends itself to a variety of flavor and fragrance oriented point-of-purchase display applications. They are being used in promotional items, foods, cosmetics, home products, etc. Extrude-A-Scent is available from Outwater Plastics Industries, Inc., 24 River Road, PO Box 500, Bogota, NJ 07603.
Behr Paint Signage System At Home Depot
Behr Paint is featuring this double sided, vertical signage system which offers information in-aisle about the product at Home Depot Stores. This signage display hangs near saleable product, but out of the aisle, to comply with ADA requirements. The display installs easily into existing fixtures. The unit is expandable and interchangeable to provide product promotion that can evolve over the display lifecycle. The universal signage system is constructed of sturdy, injection molded plastic. The Behr Paint Signage System was created by SMS, 760 Lakeside Drive, Gurnee, IL 60031.
Absolute Coatings Interactive Display
Absolute Coatings is using this interactive shelf extender display to help merchandise its floor care products. The compact unit houses a 7" LCD screen. There are five different informative videos the consumer can play by touching the corresponding button on the LCD screen. The buttons blink to attract attention. This Interactive Absolute Coatings Display was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466.
TempurPedic In-store 'Gallery'
The "Serpentine" shaped 'Gallery' in-store design allows TempurPedic to convey its premium brand-category leader position of high quality bedding products. The Gallery’s elegant and modern aesthetics engage the consumer, inviting them into the gallery space to lie down and test 'feel' the product. The privacy screen on the 2 sides of the gallery island gives the consumer a secluded and comfortable environment to engage and enjoy the emotional bond that TempurPedic desires with their product. The modular design allows the retailer to refresh their retail space with ease when completing new floor-sets. The accompanying hanging graphic sets are designed for flexibility-store windows, ceiling placement, and wall placement. The new Gallery System allowed retailers to position their luxury brands near the front of the store as a freestanding island display. The TempurPedic Gallery System was produced by Innomark Communications, 375 Northpointe Drive, Fairfield, OH 45014.
Pinquist offers a "Heavy Duty-Outdoor Rolling Banner Stand". The unit is completely adjustable, with heights reaching up to 12 feet. This Banner Stand can withstand the outdoor elements of wind and weather. For more information, contact Pinquist Tool & Die, 63 Meserole Avenue, Brooklyn, NY 11222.
Focus Display Group offers the Edge Light LED back light frame which has a high quality light diffuser that allows images to be very clear. Standard stock sizes 18 x 24,and 24 x 28 include wall mount and hanging hardware.The Edge Light LED back light frame is offered in brushed aluminum and polished, black colors. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029.
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color at l2" in height with a 24" repeat at a length of 50' on flexible smooth poly stock. This basewrap was part of the overall Apple Juice Festival promotion annually held in Fall for the apple picking season. Large posters were also part of this promotion. These pieces were prominently displayed on premise and helped drive awareness to the event, increasing sales by at least 7%. For more information, contact Marc Salsky at Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9.
Testrite Visual Products offers Adjustable Width Large Format Banner Stands. These banner stands offer telescopic height adjustability from 36 to 96 inches. The Banner Stands are portable and set up in minutes. Two 3” x 16” formed steel bases provide stability. The banner stands are offered with standard and jumbo diameter tubing. Different models range in adjustable widths of 24” x 42” to 48” x96”. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601.
Simplestand Inc. offers its line of stock displays. The photo shows from left to right: simplestand® literature holder, simplepocket™ literature holder, simplecenter™ tire display insert, simplesweeps™ ballot box and simpleframe(TM). The simplepocket™ literature holder is the newest item, it ships flat and is a one-piece design for easy pack-out and in-store assembly. This unit will accommodate bulky loads such as saddle stitched booklets or smaller loads like business or recipe cards while providing maximum billboard space for graphics and messaging. For more information, contact Simplestand, Inc., 1632 Enterprise Pkwy., Twinsburg, OH 44087.
POPCO Inc. offers the NX Snaprail™ which may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver, and cut to custom lengths. A quick-change locking feature allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. Black or clear accessories are available. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343.
Clearr Corporation offers the Luminaire Ultra II from stock. The Luminaire Ultra II combines high styling aesthetics, functionality and the latest advances in illumination techniques to provide the industry's leading graphic illuminator. The sleek styling draws maximum attention to the brilliantly illuminated graphic. All four frames sections flip open for easy graphic and service access. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The 7" LCD attaches to shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution, even when it is viewed from side angles. The unit has a Flash memory drive, memory card and USB connector to download images. The LCD display can be wall mounted, mounted on-a shelf, or positioned on a counter. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029.
Orizon Ingenuity offers motion activated audio cards that carry the brand message to the “Point of Decision.” The audio cards can be designed to be motion-activated or activated with a push button. The cards play up to 1,000 times. For more information, contact Orizon Ingenuity, 500 N. Commercial Street, Neenah, WI 54956.
Testrite Visual Products offers Collage™ Pop-UP Frames. Collage Frames feature a magnetic connection for easy, rapid set-up. The aluminum frame is durable and lightweight. The system allows unlimited design configurations. A portable case comes with each exhibit. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601.
Outwater Plastics Industries Inc offers the FOGA® Fastening System which comprises modular anodized and powder coated structural aluminum extrusions in many stocked profiles. A patented connecting device is designed to provide a simple yet effective locking technique while minimizing labor and material costs. The system has been featured in many applications ranging from simple decorative display partitions, to highly-complex structural two-tiered exhibits. For more information, contact Outwater Plastics Industries, Inc., 24 River Road, P.O. Box 500, Bogota, NJ 07603-1534.
Back to Top
To See previous issues of Creative Signage & Graphics, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
