adidas Displays adiZero Rose 2 Signature Basketball Shoe
adidas is displaying NBA star Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. The unique herringbone and volcanic traction pattern give optimum grip and pay homage to Derrick’s explosive play. The adiZero Rose 2 will launch in home and away colors and roll out in five additional colors exclusively at Foot Locker and Eastbay.
“Derrick is one of the most iconic and explosive athletes, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice,” said Lawrence Norman, adidas Vice President of Global Basketball.
New Balance Opens First North America Experience Store
New Balance has opened its first North American Experience Store in New York City’s Flatiron District celebrating the brand’s past, present and future. The store features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company's domestic manufacturing capabilities.
The store's decor features restored original brick walls and floor-to-ceiling columns and pays homage to the brand's signature grey while introducing modern day technology-based offerings amidst an evolved red and grey color scheme and vibrant product photography. A brand DNA ribbon on the store’s ceiling extends 60 feet from the entrance to the back of the store and takes the consumer through a chronological journey documenting the brand’s history. The store is cross-merchandised to offer head-to-toe brand looks for consumers.
New Balance New York will showcase the company's commitment to domestic manufacturing.
P.O.S. Posters Help Launch New iPhone 4
These posters as well as other in-store Point-Of-Sale display materials were created to assist in the launch of the new Apple iPhone 4.
The posters were litho printed full color on a Heidelberg press with a satin coating finish. The posters were printed in multiple languages, kitted and distributed to retail stores across the country. The iPhone 4 posters and in-store materials were printed by Proprint Services, (www.pop-online), a Toronto, Ontario, Canada-based point-of-purchase display firm.
Sephora Opens State-of-Art Store In Manhattan
Sephora’s new store in New York City’s famed Meatpacking District establishes one of the most modern and transformative beauty shopping experiences in the world. “Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area's distinct artistic heritage and ‘urban cool’ environment,” said Paul Loux, VP Design at Sephora.
Updated fixtures and an open, flowing layout allow for easy navigation of key product areas. This is the first Sephora in the nation to feature a completely Mobile Checkout experience. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews and QR codes for any item in the store.
Stride Rite Joins Sesame Street Family With New Footwear Collection
Stride Rite Children’s Group has introduced the Sesame Street by Stride Rite collection. The collection features tactile hair, arms that hug the foot and a detailed design that truly looks like the character itself that kids and moms are sure to love. The Sesame Street by Stride Rite collection is all about healthy foot development and includes shoe options within the Stride Rite Scientifically Tested Everyday Proven™ (STEP) System featuring Stride Rite’s Sensory Response Technology™ (SRT™).
STEP 1 Robeez by Stride Rite Pre-Walker features ‘best for baby’ comfort, style in ultra-soft flexible leather in three Sesame Street Soft Sole designs: Elmo, Abby Cadabby and Cookie Monster. STEP 2 SRT™ Soft Motion™ Early Walker enables children to better feel the ground, encouraging balance and comfort while learning to walk. STEP 3 SRT™ Toddler Off & Running enables children to better feel the ground beneath them, allowing them to quickly adjust to changes in terrain.
Chrysler Group Launches South Miami FIAT
South Miami FIAT opened in Miami, Florida, recently after a three-month renovation project that transformed this former used car dealership into a striking new FIAT Studio. “We are thrilled to welcome South Miami FIAT into our ever-growing family of FIAT Studios in Florida and the United States,” said Laura Soave, Head of FIAT Brand North America. “Miami is a key market for the FIAT brand in Florida and we are well represented with South Miami FIAT.”
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology - the same attributes that made the original version an icon - the 2012 Fiat 500 is relevant for an entirely new generation of drivers. The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.
Jiffy Lube Helps Drivers Choose Oil Change Schedule
Jiffy Lube has introduced a new approach to oil changes called Oil Change Schedule (OCS), which enables customers to choose when they will return to Jiffy Lube for their next oil change based on vehicle manufacturer’s recommendations for their individual driving habits and conditions.
The new approach directly engages customers in the preventive maintenance process by helping them understand what their vehicle manufacturer recommends for oil changes. When customers visit a participating Jiffy Lube service center for a Jiffy Lube Signature Service Oil Change, they will be given three choices for their new schedule: Follow the vehicle manufacturer’s recommendation for severe driving conditions, Follow the vehicle manufacturer’s recommendation for normal driving conditions, or Select an oil change schedule of their own choosing.
Sony Opens New Shopping Experience In Canada
Sony of Canada has opened the first newly branded “SONY” store in Canada. The 2,800-sq. ft. Sony store is a unique destination at which consumers can explore the complete Sony experience, including electronics, games, movies, music, network services and future technologies. Doug Wilson, President, Sony Canada, said, “Our new store concept gives shoppers an opportunity to test and compare the full potential of Sony’s entertainment offerings.”
The new store features products displayed on tables so consumers can interact with them like they would in a home environment. The layout of the store is flexible so it can be reconfigured to highlight specific products, services, or content.
Wendy’s Unveils Innovative Restaurant Designs In Columbus, OH
Customers will experience an ultra modern new Wendy's when they visit the two Wendys remodeled restaurants in Columbus, Ohio.
“Columbus is our hometown and we want our customers to be the first to experience one of the four new building designs being tested across the country,” said David Karam, President of North America. “These restaurants are very different from what our customers are used to, and we will learn a lot in the coming months from their comments.” The exterior features a contemporary design with large windows and natural materials. The interior showcases open, bright dining areas, with multiple seating options. The new restaurants were designed by Tesser, a San Francicso-based retail design firm.
McDonald’s Canada Redesigns Restaurants
McDonald’s Canada is undertaking its biggest store-by-store brand transformation in the company’s history. New interior and exterior designs provide the familiarity that customers expect from McDonald's, with a contemporary and more welcoming ambiance. Interiors are inviting and comfortable, featuring bold, new color palettes, with splashes of McDonald’s traditional brand colors. Design features include prominent fireplaces, flat-screen televisions, stone and tile accents, as well as wood tones and colorful wall graphics. Dining rooms are divided into separate eating areas for larger groups, on-the-go customers, families, or for individuals who want to stay and enjoy new amenities such as free Wi-Fi. A prominent new exterior feature is a red ‘blade,’ a central element, which provides an eye-catching home for the corporate logo. The overall design philosophy is to allow flexibility through materials and color so that restaurants can adapt to their local community and demographics, while maintaining brand consistency.
GNC Installs Ultra-Efficient LED Bulbs Over Retail Displays
General Nutrition Centers has installed Lighting Science Group’s high-performance LED bulbs at its corporate owned locations. The ENERGY STAR qualified LED bulbs now lighting GNC retail display shelves are approximately 80% more efficient than the halogen bulbs they replace, are fully dimmable and have approximately 50% more lumens (light output) than competing products.
Not only will each upgraded GNC store see a significant reduction in lighting energy costs as a result of the installation of Lighting Science Group’s LED bulbs, but the stores will also save money on maintenance and cooling costs, since the company’s bulbs will last 50,000 hours and give off very little heat.
Dairy Innovation Center Identifies Display Opportunities
The Innovation Center for U.S. Dairy is testing various Dairy Merchandising Solution concepts. The concepts leverage consumer testing that identifies grocery shopping needs as they pertain to meal creation. “The Dairy Merchandising Solution concepts build upon Dairy Department Reinvention best practices that are proven to drive sales. They position dairy and complementary products together to increase sales by addressing shopper needs at various meal occasions,” said John Stephens, Research and Insights committee chair with the Innovation Center for U.S. Dairy. “By introducing total solutions that include dairy and make shopping for meals enjoyable and convenient, the Dairy Merchandising Solution concepts will help enhance consumer engagement.”
Dairy Merchandising Solution concepts being tested include: Breakfast Zone: highlighting quick, breakfast recipes. Fuel Your Day: A snacking area highlighting options for between or with meals. What’s for Dinner: one-stop-shopping for a dinner that’s easy to prepare. Chef's Creation: showcasing restaurant-quality meal solutions. Perfect Pairings: cross-merchandising complementary dairy products in the produce section.
Au Bon Pain Launches Cafe Remodel Program
In conjunction with the acceleration of its national expansion strategy, Au Bon Pain, a leader in the fast casual restaurant category, has launched a major cafe remodeling program. Under this initiative, the company has already remodeled a majority of its cafes in the greater New York City area, which is one of the company’s largest markets.
The vibrant cafe remodels include a new sandwich suite and fresh tossed salad station, and layouts have been redesigned to speed service, particularly at the sandwich bar, where a more efficient ordering process utilizing iPads is being tested at several locations. The changes to the cafe have been complemented by menu enhancements, including new distinctive, delicious bakery items such as cupcakes; enhanced beverage offerings; and new soup and sandwich value combos.
First ‘THE MELT’ Restaurant Opens In San Francisco
THE MELT, a new take on the fast casual restaurant business, has opened its first location in San Francisco's Financial District. Utilizing farm fresh local products, all-natural ingredients and innovative technology, THE MELT is the first fast casual restaurant chain focused solely around the classic grilled cheese and soup combination.
As the latest venture of Flip Video founder Jonathan Kaplan, THE MELT uses location-based mobile technology allowing guests to remotely order “combos,” soups, Melts or other items from their computers and mobile phones. Customers can place orders while on the go and pick them up at any MELT location, hot and ready, anytime. After ordering, they will receive a QR code that can be scanned at any restaurant location; this enables customers to skip the line and pick up their freshly-made order within minutes.
FLOR Opens Flagship Store In New York City
FLOR, creator of beautiful and responsible modular floorcovering, is opening its third national store in New York City in the heart of SoHo. The new FLOR store offers consumers the opportunity to experience the beauty and benefits of the FLOR design system in an environmentally-progressive retail space.
Visitors to the new store will be able to experience the range of inspiring colors, patterns and textures available in FLOR’s innovative system of 50 cm (19.7-inch) carpet squares. The store design brings pages to life from the FLOR catalog through inspiring visuals and room vignette extensions that replicate the FLOR designs found within the catalog. Customers are invited to experience just how easy it is to redefine any space by mixing and matching styles to create custom rugs, runners and wall-to-wall designs.
Bernard Griffin Wines Runs Christmas Promotion
Wines Of Washington Promotion, the Marketing Agency, Seattle, created this Back Card for stadium & tray-cut wine case off-premise retail displays. These are designed to attract customers to special off-shelf featuring and end-aisle wine displays. The creative was devised to stimulate consumer take-away of Barnard Griffin wines as the perfect stocking stuffer and housewarming gift for wine lovers during the Thanksgiving through Christmas period.
yellow tail Toasts Its Role For Holiday Season
The new yellow tail campaign portrays consistency in a fresh, hip, and cool tone that the company believes will drive consumer interest through the holiday season. Renato Reyes, Chief Marketing Officer, W.J. Deutsch, which markets yellow tail in the US, said, “Our research showed that because of its exceptional quality for the price, yellow tail is the automatic ‘go-to’ choice for millions of wine consumers. Our consumers told us that we have the right to own the everyday wine occasion, so we created a campaign that does just that in a contemporary, aspirational and fun manner.”
“yellow tail gives consumers a fun way to enjoy wine,” said Mike Burns, Managing Partner, The Burns Group, developer of the brand campaign. “The new campaign takes a fresh approach at bringing this notion to life.” The integrated campaign is supported by point of sale materials.
ap graphics
Mayo Clinic Health Experience Opens at Mall of America®
Create Your Mayo Clinic Health Experience has opened at the Mall of America. The new space is a health laboratory designed for new exploration in health and wellness. Guests will be able to complete a wellness assessment, speak with trained health experience navigators to discuss wellness goals and strategies, and access resources. Dr. David Hayes who leads the Mall of America Project said that to meet peoples’ needs in the future, healthcare providers must consider new ways to care for patients.
In addition to the interactive spaces, retail offerings are available to help guests achieve their wellness goals. These offering are paired with the themes of discover, move, eat well, relax, and sleep. All health experience resources, including wellness kiosks, symptom checker and augmented reality are free of charge.
AMC Debuts Innovative Concession Area
AMC Theatre’s AMC Village Crossing 18 has unveiled its new The Marketplace concept, which features an expanded food and beverage menu, as well as an innovative “grab-and-go” format which lets movie-goers select what they want without the pressure of a line. The Marketplace, provides choices beyond the traditional popcorn and candy options. Guests can choose from favorites such as a Philly Steak sandwich, hot foods like jalapeño poppers and sweet dessert options such as a Raspberry White Chocolate Cheesecake. AMC Village Crossing 18 also features a number of better-for-you options, including AMC Smart MovieSnacks.
Outwater Plastics
Zions Bank Opens Homeowner’s Cafe
Zions Bank has opened a new resource center dedicated to the issues involved with home ownership, called The Homeowner’s Cafe in Midvale, Utah. The Homeowner’s Cafe is the first resource of its kind in the area to serve as an education center where both clients and non-clients of Zions Bank can go for guidance with their homeownership questions.
“We understand how overwhelming homeownership can be, which is why we have created a new resource for the community - The Homeowner Cafe,” said Scott Anderson, CEO, Zions Bank. “This facility will be for first-time homebuyers, experienced owners or investors, and troubled homeowners looking for guidance.”
Hanscom FCU Embraces Retail Style
Hanscom Federal Credit Union has unveiled its newly renovated, leading-edge Bedford Financial Center in Bedford, MA. The retail-style branch blends an open floor plan and concierge approach to member assistance with the latest technology to ensure the highest level of service.
As visitors enter the center they are welcomed by a greeter and guided to a service provider. The teller line has been replaced with standalone service pods. Paul Marotta, Hanscom FCU Chairman, said, “Visitors no longer have to choose between a teller or a member service representative. They stay with the same staff person until their business is complete.”
Starbucks Launches Create Jobs USA
Starbucks Coffee Co. is accepting donations for the Create Jobs for USA Fund in every U.S. company-operated store. Donations to the Fund, which has been seeded with a $5 million contribution from the Starbucks Foundation, will help create jobs in underserved communities throughout the U.S. “By making a donation to the Create Jobs for USA Fund, Starbucks customers can take meaningful action to help create and sustain American jobs,” said Starbucks Chairman Howard Schultz. Donors who contribute $5 or more will receive a red, white, and blue wristband with the message “Indivisible.”
Wilde & Greene Restaurant + Natural Market Launches At Westfield Old Orchard, IL
Wilde & Greene Restaurant + Natural Market is launching at Westfield Old Orchard in Skokie, IL. The space features an open marketplace with food and beverage stations where fresh and all-natural ingredients are prepared in front of guests, as well as a natural grocery market that offers the best in organic, gluten-free and sustainably-sourced products.
The 29,000 sq. ft. market and restaurant (restaurant: 17,000 sq. ft.; market: 6,000 sq. ft.; rooftop patio and ground level: 6,000 sq. ft.) will employ a staff of 300 and serve an expected 3,000 meals each day. Staff will be able to advise customers on product selection from the 5,000 available SKU’s and discuss the benefits of organic and sustainable foods.
Deborah Mattes, General Manager of Westfield Old Orchard, said, “This is the first U.S. shopping center-based natural food market and dining complex. This combination of dining and shopping creates a new way for customers to enjoy Westfield Old Orchard.”
Outwater Plastics has introduced the SunRay LED T5 Fixture. Comparable in size and appearance to a T5 fluorescent, Outwater’s new fully dimmable SunRay LED Lighting is one of the most energy efficient and cost effective LED lights available. Outwater’s ultra bright 5/8" diameter SunRay LED Lighting comprises a sturdy aluminum housing with a frosted lens that can be readily mounted to wood, metal or glass for use in showcases, cabinets, store fixtures, freezercases and wall units. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Interlink Americas, Long Beach, CA, has introduced the VP Series-Digital Advertising-LCD Poster, an innovative new point of sale product that combines a video and printed poster. The Video Posters are available in 7", 10.2", 15", and 17" sizes (double sided). The units feature a snap-frame, allowing the printed poster to be easily changed. Speakers are integrated into the units, which offer multiple mounting options. For more information, contact Interlink Americas, (Tel) 562-366-4523; (Web site) www.industriallcd.com
The KFRplayer ECONOseries was designed for customers looking for quality digital signage display systems at a lower price point. Using specialized aluminum and composite materials, the ECONOplayer is a fraction of the weight of existing digital signage displays and less than half the cost of similar systems. For more information, contact Keith Fabry Reprographics, 7 E. Cary St., Richmond, VA 23219; (Tel) 804-649-7551; (Web site) www.keithfabry.com
Joseph Struhl Company
Testrite Visual Products has introduced new re-designed Arctop Signholders, which securely hold graphics with Testrite’s EasyGraphic Gripper™. Two different styles are offered: units with lenses, and bases only, with no lenses (accepts graphics up to 3/32" thick). Small Base sizes are 4" deep, Large Base sizes are 6" deep. The Arctop Signholders feature Aluminum alloy bases, and Satin or Matte Black finishes. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Above All Advertising prints QR codes on its removable and reusable ABA-Tex Adhesive fabric substrate. The ABA-Tex Adhesive QR codes can be placed on all types of surfaces, including windows, for point-of-purchase and event promotions. This weather and wind resistant material is removable and will adhere and re-adhere without peeling or wrinkling to any and all flat surfaces and all weather conditions. The ABA Tex™ is great for outdoor as well as indoor use. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com
Maryland Precision Spring (MPS), has become the exclusive distributor of EZ-Pod product display solutions. The EZ-Pod system tethers small products to a 6mm or 1/4" peg panel, or 1" x 1" slat pegboard backwall to provide secure displays for electronic merchandise. The EZ-Pod uses the retractable MPS Mini Reel allowing smooth return and correct positioning of the product. The EZ-Pod is made from durable polycarbonate. For more information, contact, Maryland Precision Spring/Rolex Spring Division, (Tel) 410-391-7400; (Web site) www.mw-ind.com
Illuminated Lightpanels are made from phosphor-based, white LEDs for brighter, tougher, and more dependable lightpanels and lightboxes. The dramatic advances in LED efficacy has led to wonderful new brightness levels in lightpanels as wide as forty-eight inches. With the advent of strong, flexible, printed circuit boards, lightpanels can be manufactured of almost any shape. For more information on Illuminated Lightpanels, contact Illuminated Lightpanels,(Tel) 410-991-2540; (Web site) www.edgelitacrylic.com
Fairfield Displays produces a 19" Digital Media Player powered via 6mm Rods. Create stunning presentations with a 19" suspended Digital Screen. It is ideal for use in windows with no ugly power cables to hide. Mix and match static information with digital images and videos to boost the effectiveness of the message. Create a totally unique display by adding signs, poster holders or brochure dispensers above or below the screen. For more information, contact Fairfield Displays, (Tel) 866-997-5510; (Web site) www.fairfielddisplays.com
MultiTouch, Ltd. has introduced the world’s largest integrated multi-user LCD multitouch display, the MultiTaction® Cell 55". The product, a 55-inch display, provides the most advanced set of touch, gesture and object recognition capabilities. The MultiTaction Cell 55" is a Full HD display that is four inches deep on the sides and eight inches deep in the middle, can accommodate unlimited number of touch points and an unlimited number of concurrent users with full hand recognition. For more information, contact MultiTouch, Ltd., (Tel) 888-716-8584; (Web site) www.multitaction.com
SignPro Systems, a division of Orbus Exhibit & Display Group, has added the Illuminated Collapsible Tower to its product line. This double-sided, free-standing tower features a sturdy construction and stylish design. The tower is available in 24" and 33" widths both at a height of 72". Both sizes include graphics that are held under tension in a curved, convex position. The Collapsible Tower offers silver or black upright options as well as a lighting kit to turn the tower into a standing lightbox. The tower collapses and can be easily transported in a durable wheeled case (OCP case). “The Collapsible Towers are portable, tradeshow-friendly and easy to assemble,” said Julien Aiglon, SignPro Systems Divison Manager. For more information, visit SignPro Systems, (Tel) 866-672-8715; (Web site) www.orbuscompany.com
NanoLumens, a Norcross, Ga-based digital display company, is introducing an expanded line of Flex Displays, as well as its first line of Non-Flexible Displays. The company’s “digital wall paper” technology turns any surface into a powerful communications platform, while eliminating virtually all the weight, energy, and cost efficiency issues associated with traditional large format digital displays. “Our Flex technology can now be assembled to satisfy any shape and size requirement,” said Rick Cope, President of NanoLumens. “Our new line of NanoSlim™ and NanoShape™ non-flexible displays will offer customers a more cost-effective alternative when flexibility is not a requirement.” For more information, contact NanoLumens, (Tel) 678-421-9694 (Web site) www.nanolumens.com
Testrite Visual Products offers Mega Wave Walls, lightweight portable and sturdy frames constructed of 1-1/4” diameter clear anodized tubing. A soft travel bag is included with every frame. Mega Wave Walls are easy to set-up. Their dramatic shape attracts attention. Testrite offers 720 dpi dye sub printing on a “Wrinkle Free” stretch fabric. Graphics are available 1 sided & 2 sided. For more information about Mega Wave Walls, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240;
(Web site) www.testrite.com
Sephora and Firmenich, global leaders in fragrance and flavors, recently created The Sensorium,™ a multi-sensory, interactive fragrance exhibition for a limited engagement in NYC. The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art. The journey includes six distinct encounters that encourage us to rediscover the magic of fragrance and a Fragrance Bar where, similar to a wine tasting, guests smell unbranded scents, discovering preferences based on emotion instead of marketing messages or bottle appearance. Sharon Rothstein, Sr. VP, Marketing for Sephora, said, “The Sensorium™, created with the experience, knowledge and insight of Firmenich, offered us a tremendous opportunity to reengage, educate and excite about scent in an innovative way.” (Web site) www.sephora.com
Holman Exhibits, a Toronto, Ontario-based exhibit firm, worked with Unicredit to ensure that their booth was a stand-out at Sibos, an exhibition that brings together influential leaders from international financial institutions. Holman built a modular custom rental solution that spoke to an international audience. With raised flooring, a series of private meeting rooms behind beautiful oak slatting, the booth allowed for both public and private areas. The entire booth was custom painted. An espresso bar with high white gloss tables and chairs made for a beautiful area for attendees to relax. (Web site) www.holmanexhibits.com
Aura, developed by HiGear Innovations, is the world’s largest multi-touch widescreen display that not only attracts people but also engages them. More than a widescreen display, Aura creates a spectacle on the show floor; people cannot pass by without taking notice. As crowds gather, Aura’s powerful processing and software package effortlessly engages multiple users’ interactions simultaneously. The Aura’s standard 12,000 lumen projection system demands attention from every angle. For more information, contact HiGear Innovations, (Tel) 800-280-9603; (Web site) www.higearinnovations.com
Outwater Plastics offers LED Connectable “Thin” Lights. The 12V Lights have a 50,000 hour lamp life. The lights’ thin design makes it easy to hide them under cabinets. They are just 3/8" Wide and just over 1/4" Thick. Up to 15 feet of fixtures can be connected to one power supply. The lights are supplied with two mounting options: screw mount and peel-n-stick mount. They are available in Cool White and Warm White in several different sizes. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Duane Reade Introduces Virtual Assistant
Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, (www.lawrencemetal.com), a Tensator Co., has unveiled the Tensator Virtual Assistant at Duane Reade’s new Wall Street megastore. A next-generation digital signage solution, the Tensator Virtual Assistant provides Duane Reade with an exciting information, brand and promotional messaging medium using the very latest in holographic imaging and audio-visual technology to create the illusion of a real person. “Our Virtual Greeter is an essential part of the ‘wow factor’ we have built into our newest store,” said Paul Tiberio, Duane Reade CMO.
WONKA Unveils 3D Toys “R”Us Window Display
WONKA®, creator of imaginative chocolate bars, has launched a nationwide search for the legendary WONKA Golden Tickets, with an extraordinary contraption dubbed the “WONKA Golden Ticket Choco-tabulator,” which creates 3D digital Golden Tickets, now on display in the store window of the Toys “R” Us Times Square in New York City. The Golden Ticket Choco-tabulator is 16' wide and eight' tall. Made with real chocolate, the Choco-tabulator incorporates a 3D digital video screen with real-life visual and sensory effects.
VisibleBrands To Build Ad Network For Supermarket Aisle
VisibleBrands, Kirkland, WA, (www.visbrands.com) is testing and deploying an ad network that will serve content at the Moment of Decision® in the store and on an opt-in basis at home and on mobile phones. VisibleBrands President, Timothy Morton, said, “Reaching shoppers in a meaningful way has never been more difficult. Our solution links in-home, mobile, and in-store identity creating a unified audience that advertisers can reach through one network. We unlock physical retail as a planned media destination and create a new marketplace for highly optimized advertising and consumer promotion.”
As a first step, the company is delivering digital coupons to shoppers in the supermarket aisle via shelf-edge touch screens. According to Morton, “All you have to do to accept an offer is touch a screen and it”s virtually ‘clipped to the cart’. The company’s goal is to go beyond delivering coupons to offering brand-building experiences combined with campaign analytics.”
Coors Light Conducts ‘Dream Game’ Promo.
This season, Coors Light and Fox Sports Net (FSN) are giving consumers the opportunity to enter the “Dream Game” promotion for a chance to win exclusive access to their pick of college football games. Each “Dream Game” grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to roundtrip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN.
To enter the promotion, consumers can text in codes found on specially marked packages of Coors. The promotion will be supported with retail POS and promotional packaging. “During football season, every weekend is a Coors Light occasion -- a reason to celebrate and get together with friends,” said Dan Hennessy, Sr. Marketing Director, Coors.
Organic Chocolate Embarks On Taste Discovery Tour
The Green & Black's Organic and Fair Trade Certified Chocolate brand is conducting a Taste Discovery Tour across the country, providing an interactive space where guests are given the opportunity to sample a variety of dark and milk chocolates, take an interactive Taste Quiz to determine their custom chocolate flight, meet the Green & Black’s Taste Discovery Guide, Jenn Paulson, and learn about specific products and recipes.
Nicole McLaughlin, Marketing Director, U.S. Chocolate, Kraft Foods, said, “The Taste Discovery Tour not only immerses consumers’ senses in the intensely-flavored decadence of Green & Black's chocolate, but also tells the story of how we craft our chocolate using organic ingredients from all over the world.”
“Our goal is to create a deep connection between Green & Black's and its consumers by making the experience personal,” said Chris Kapsalis, General Manager at Legacy Marketing Partners, the experiential marketing agency that created the event.
Hass Avocados Launches 'Taste The Wow' Tour
Hass Avocados from Mexico has launched the “Taste the Wow!” tour, a multi-city mobile marketing tour bringing the “Taste-mobile” to health and food events around the nation to boost sales for this holiday season. Jackie Bohmer, Marketing Director of the Mexican Hass Avocado Importers Association, said, “Avocados are a key ingredient in an endless number of recipes that can bring flavor and texture to the holiday table.” The Mexican Hass Avocado Importers Association is dedicated to supplying consistent high quality avocados from Mexico throughout the year, found in the local grocery store’s produce aisle.
Wendy’s Tour Promotes Dave’s Hot 'N Juicy Cheeseburger
Wendy’s® is giving its cheeseburgers a complete “taste-lift” by totally reinventing it - beef patty, bun and toppings -- and aptly naming it Dave’s Hot ‘N Juicy™ Cheeseburger, an homage to Wendy's founder, Dave Thomas. The new made-to-order cheeseburger starts with fresh, North American beef, and the patty is thicker so it will be juicier. It features crisp, hand-leafed lettuce; red-ripe tomatoes; two slices of melted American cheese; sweet, mild red onion rings; and crinkle-cut dill pickles. The launch of Dave's Hot 'N Juicy Cheeseburger is being supported by an extensive nationwide, integrated marketing communications campaign.
Created by Kaplan Thaler Group, the campaign features images and clips from the 1984 Wendy's iconic “Where's the Beef?®” commercials, starring the late Clara Peller. Included in the campaign, an electronic billboard in New York’s Times Square that will cycle through a four-screen “Where’s the Beef?’/Here’s the Beef!” A 26-city mobile "Tour of America" will distribute more than 37,000 free Hot 'N Juicy cheeseburgers to Americans.
Gap Takes Pico de Gap Truck & Denim Studio On The Road
Gap is taking the vibe of its denim design studio on the road with a custom vintage taco truck. Pico de Gap will serve custom menus exclusively “designed” by local chefs, including author Katie Lee in New York, Top Chef's Marcel Vigneron in Los Angeles, Top Chef's Ryan Scott in San Francisco, and Rick Gresh of David Burke's Primehouse in Chicago.
“The idea of Pico de Gap-and the taco truck used in our fall campaign 1969: L.A. and Beyond-came about when I was having dinner with our 1969 design team,” said Seth Farbman, Gap’s Chief Marketing Officer. “We thought it would be an engaging way to share a little more about ourselves.”
To create an authentic aesthetic, each Pico de Gap truck includes a replica of a vintage Gap ad and neon sign from the ‘70s. Customers can check out the latest 1969 fall denim styles on display while enjoying $1.69 tacos. With proof of a Gap denim purchase, the meal is free. Every customer will receive a coupon for $20 off their next Gap 1969 denim purchase. Each Pico de Gap truck will stop by music events, nightlife hotspots, festivals, farmers’ markets and Gap stores.
‘PAN AM’ Mobile Screening Room Simulates Jet Liner
The Bell Media Agency reached out to Holman division Mobilexhibit to create an experiential mobile screening room to promote the new TV show, “PAN AM.” The exhibit was set up in malls in major markets across Canada and allowed consumers to sit inside a PAN AM “jetliner” and watch clips of the show on a large screen within the space.
Holman created a 20-seat portable screening room in a 10 x 20 foot tensioned mock jetliner with a 14 foot high tail, all custom built to host sneak peek clips. Seating inside was decorated with seat back covers and branded headrests to make the experience even more real. The “jet” was flanked by two CTV-branded check-in stations with PAN AM graphics where uniformed PAN AM “stewardesses” handed out boarding passes. Life-size captain and stewardess cut-outs against a branded backdrop enabled consumers to take away souvenir photos of the experience.
GMC Kicks Off Monday Night Football Tour
GMC, together with the NFL, is conducting a Monday Night Football Tour program, which invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players as well as ESPN Monday Night Football announcer Mike Tirico. After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon. “GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering an engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising & Sales Promotion Director.
Gatorade Super Bowl Jumbotron
Gatorade used this Jumbotron display to call attention to its G Series line in supermarkets for a special Super Bowl promotion. The Jumbotron is constructed of UV coated full litho mounted “B” flute corrugate. This Gatorade Super Bowl Jumbotron display was created by Great Northern Corp., P.O. Box 939, Appleton, WI 54912; (Web site) www.greatnortherncorp.com
Floor Stand Dump Bin
This modular floor stand dump bin display system features full color graphic panels that attract attention and provide strong branding support. This display is a significant upgrade over the standard corrugated grocery floor bin. This modular floor stand dump bin display system is available from Marketing Impact Limited, 50 Planchet Rd., Concord, On, Canada L4K 2C7; (Web site) www.displaypeople.com
LED Ribbon Flex Light (2nd Generation)
Outwater now offers its LED RibbonFlex Light in two new versions, its improved, lower priced 2nd generation Ultra Bright LED Ribbon Flex Light, which is the brightest, whitest LED RibbonLight available, and at a more moderate price point, Outwater introduces Economy LED Ribbon Flex Light, which offers many of Ultra Bright LED Ribbon FlexLight’s features at a 40% savings. Both Ultra Bright LED Ribbon Flex and Economy LED Ribbon Flex can be easily mounted by means of incorporated peel & stick double sided adhesive backing in all of those “hard to light” areas. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
Long Trail Pole Topper
Long Trail Brewing is using this custom designed, recyclable, temporary-to-permanent pole topper for its Long Trail Ales. This display is constructed of a sturdy wooden base and two-part display pole that can be disassembled to become a permanent on-premise sign. The digitally printed and CNC shaped sign provides great visibility with its eye-catching form and 6' height reinforcing Long Trail’s regional brand. This display was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
End Aisle Large Format Posters
Kraft Canada is using these end aisle large format six foot tall posters to leverage space in large retail stores. To save production costs, all four versions were printed and high gloss laminated at the same time and kitpacked with the other p.o.s. materials; wobblers, pallet wrap,shelf strips, and coupon pads. The mix of several sku’s insured that the posters could be easily swapped in and out of stores to keep the displays looking fresh. These end aisle large format posters were created by Proprint Services, 5621 Finch Ave. East, Toronto, Ont., Canada M1B 2T9; (Web site) www.pop-online.com
Pallet Power Sign System
Elite Display USA offers the Pallet Power signage system in response to the popularity of selling products directly from skids. The Pallet Power sign system includes the hardware, signboard, numerical flip pads and 4 message inserts. The heavy duty, black sign hanger is adjustable in height from 44"-70", and holds a 14"x17" signboard. The versatile signboard is 2 sided and includes slide in messaging and numerical flip pads. The Pallet Power sign system is available from Elite Display USA, 38 South 21st St., Kenilworth, NJ 07033; (Web site) www.elitedisplayusa.com
In-Store Sampling Podium Display
Above All Advertising offers this podium display for in-store product sampling. The podium is easy to assemble and disassemble and it features high quality color graphics printed on durable Abatex material. This in-store sampling podium display is available from Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Coors Light LED Subway Sign
Heritage Sign and Display created this Coors Light LED subway sign which features an acrylic face and back illuminated using energy saving LED illumination. The ultra slim design illuminates New York and the Coors Light logo calls attention to the sign. The sign can be hung in windows or on walls and replicates subway signs that New Yorkers see every day. The sign features long lasting and energy saving LED lighting. The signs were placed in windows around New York City and surrounding boroughs. This Coors Light LED Subway sign was created by Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
HEB Electronics Display
HEB Grocery Stores is using this permanent display to merchandise electronics and gaming products. The displays are on casters so they can be easily moved to different locations within the store. The four-way display uses the VersaFlex light box from Walls + Forms for creating lighted headers and the VersaFlex frame for accommodating additional graphics. Removable plates enable ease of changing from product merchandising to graphics. For more information, contact Walls + Forms, P.O. Box 741112, Dallas, TX 75374.; (Web site) www.wallsforms.com
Proprint Services offers basewrap and palletwrap printed full color on smooth poly material in rolls. The basewrap features eye catching graphics on smooth substrates. The basewrap’s very small outer diameter makes for ease of kit packing and shipping. The pallet wraps manufactured for the Kraft 10-10 project were printed 8" high with a 24" repeat on rolls 50' long. Basewrap is a cost effective method to get your message out there while at the same time making pallet displays look neat and tidy. Proprint Services can now tailor small runs with unique graphics for specific regions on both the 10pt stock and poly stock at up to 12" high for an extremely low cost without the charges for multiple plates. For more information contact Proprint Services, 5621 Finch Ave. East, Toronto, Ont., Canada M1B 2T9; (Web site) www.pop-online.com
Scopic™ by Walls + Forms Inc. is a versatile, modular display system offering an eye catching solution for a wide range of brand and retail display requirements. The Scopic™ telescopes to provide maximum flexibility in height and width to cater for all store environments and in store policy restrictions. Versatile in application, Scopic™ can be configured to accommodate almost any display requirement, including pallet, window, shelf, wall and floor displays. For more information, contact Walls + Forms, 209 Airline Dr. Suite 200 Coppell TX, 75019;
(Web site) www.wallsforms.com
TM Shea Products offers End Cap Side Stackers,™ a combination between the methods of floor quarter pallet stack and PowerWing™ merchandising. Side Stackers offer flexibility by allowing for promotional merchandising of pegged, bottled, boxed and bulk products. They may be used at endcap sides, against walls and as check-out lane blockers. Accessories include peg hooks, shelves, clear dump bins, buckets and signs. Shelves can mount on an angle in 2" increments. The units, which are on locking casters, can feature custom graphics. For more information, contact T.M. Shea Products, 1950 Austin Drive, Troy, MI 48083; (Web site) www.tmshea.com
Midway Displays Inc. developed these Wire Tray Spinners to answer the demand for Low Maintenance & Cost Effective Tray Spinners. The Round Tray Spinners are Stocked in an 18" Diameter. Special Size Needs can also be accommodated. Midway’s Unique Square Tray Spinners are available in both Stationary & Castered models. Midway’s Metal Spider Bases can also be paired with Midway’s Wire Tray Spinners. For more information, contact Midway Displays Inc. 6554 South Austin Avenue, Bedford Park, IL 60638; (Web site) www.midwaydisplays.com
Outwater Plastics has introduced new Snap-Ease front loading sign frames. In addition to being wall mounted via incorporated screw holes, Outwater now offers an optional Adhesive Easel Attachment, which allows the frame to be securely placed on tabletops and display cases. Offered in five sizes ranging from 8-1/2" x 11" to 24" x 36", in silver anodized and black powder coated models, Outwater's Snap-Ease front loading frames can be special ordered in special powder coated finishes. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
Above All offers Wide Retractable Banners, which provide a large graphics area for branding. These wide retractable banner stands are offered in an array of sizes; 48", 60" and 96" wide to choose from. The standard height is 80" tall, and custom heights can also be provided. Multiple units can be used at one time for even more dramatic impact. The units set up and are taken down instantly. They can accommodate a wide array of substrates such as vinyl, polyester and coated polyesters. For more information about Wide Retractable Banners, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Testrite Visual Products offers Cobra Stands,™ uniquely shaped freestanding structures, that deliver a brand message with innovative style. The durable, 1" diameter aluminum anodized structure assembles easily. It is offered with a 7' height, and in thee different widths. Graphics are available 1 sided and 2 sided. Light blockers are also available. Testrite offers 720 dpi dye sub printing on a virtually “Wrinkle Free” stretch fabric, designed for this application. For more information about Cobra Stands, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Web site) www.testrite.com
Pinquist Tool & Die offers the Powerframe 72 banner stand, which is 72" wide for supporting large graphic images in-store. Round telescoping tubes make the Powerframe 72 adjustable in height up to 96." The unit is easily assembled and disassembled for easy transport. The Powerframe 72 banner stand is available from Pinquist Tool & Die, 63 Meserole Avenue, Brooklyn, NY 11222; (Web site) www.pinquisttool.com
Outwater has introduced 1/16" thick Tri-Mod LED Backlighting Panels for backlighting graphics, posters and promotional messages. Comprising recently introduced 2nd generation LED lighting with incorporated “LED Diamond Light Technology,” Outwater’s Tri-Mod Panels generate the purest, brightest, white LED lighting available with a coloring index of 80. Outwater’s Tri-Mod Panels are offered in 6 sizes of interlocking panels, and can be arranged in many different configurations. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
Keith Fabry offers the TABLEtop iKFR Player, which is now available in a smaller more portable package. The iKFRplayer line of digital signage/kiosk displays incorporate digital dynamic signage, touch-screen interactivity, and printed graphics. Designed to provide portability and maximum visual appeal while maintaining reliability, the iKFR Player features proven industry leading technologies wrapped in an aluminum and composite housing that will provide long term durability. The KFRplayer digital signage system is delivered as a full turn-key system preloaded with custom content Updating the content on the player is easy. For more information, contact Keith Fabry, 7 E. Cary St, Richmond, VA 23219; (Web site) www.keithfabry.com
Henkel recently used this interactive shelf display to launch Purex Crystals™ laundry enhancer in Wal-Mart stores. These interactive displays brought excitement to the laundry aisle. They played an on-demand video communicating the product’s attributes, which helped educate consumers about the unique product form. Henkel was the first consumer packaged goods manufacturer to bring LCD screens to the center of the laundry aisle. This interactive Purex Crystal display was created by Zooka Creative, 155 C-2 Moffett Park Drive, Sunnyvale, CA 94089; (Web site) www.zookacreative.com
Heritage Sign and Display has introduced LED illuminated signs that are only 3/4" thick. The energy-efficient units are available with low minimum orders in stock or custom shapes. This LED Edge lit marker board with custom wood frame, glass backer and special chalk marker was made in the USA for Wild Turkey American Honey. Custom graphics reinforce the iconic flag colors. The custom frame is painted a pantone red, a blue backer and white stars along with four color process bottle and label art are featured. The special chalk marker glows when used to print drink specials on the unscratchable surface. For more information, about LED Illuminated Signs, contact Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
Industrial Image now offers LED backlit LCD ad players in sizes from 7" to 32". LED backlit is the latest technology in LCD displays. The use of LED backlighting allows a thinner panel, lower power consumption, better heat dissipation, a brighter display, and better contrast levels. Units are available in an open frame form factor for building into a fixture or with a front bezel that converts the open frame into a fully enclosed stand- alone display. Options include interaction via touch screen, motion sensor, and interactive buttons. The units are built with industrial grade components and metal housings. For more information, contact Industrial Image, 665 Pine Grove Road, Suite 400, Cumming, GA 30041; (Web site) www.industrialimage.net
Paradigm Imaging Group has introduced The Fabrilyte exhibit system. Available in 6-foot and 10-foot widths and curved and straight styles, these lightweight systems are portable and easily assembled. The graphics are printed on a heavy duty fabric material which simply stretches over the aluminum frame. A carrying case is included for easy transport and storage. For more information, contact Paradigm Imaging Group, 3010 Red Hill, Costa Mesa CA 92626; (Web site) www.paradigmimaging.com
Orbus Exhibit & Display Group offers its Vector Frame 10' and 20' exhibit kits, which are extrusion-based, dye-sublimated fabric mural graphic displays. Four 10' x10' and four 10' x 20' exhibit kits are available. All kits include a heavy-duty silver extrusion frame, single-sided dye-sublimated fabric graphics, 120 watt floodlights and wheeled molded storage cases. Fabric graphic counters are also included with some exhibit kits. For more information, contact Orbus Exhibit & Display Group, 380 Veterans Parkway, Bolingbrook, IL 60435; (Web site) www.orbusinc.com
Expand International offers the FlagFrame exhibit system for creating a unique presentation with depth. The system sets up instantly. Graphics easily attach to frame, and they are easy to change for updating the exhibit. A variety of sizes are available so the exhibit can be set up in different configurations. Width: 30 13/16", 59 11/16", 88 9/16" and 117 3/8" (1, 2, 3 and 4 squares wide). Height: 30 13/16", 59 11/16" and 88 9/16" (1, 2 and 3 squares high). For more information, contact Expand International, 400 Long Beach Blvd., Stratford, CT 06615; (Web site) www.expandmedia.com
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