P.O.S. Promotes Visa’s Olympic Marketing Campaign
Visa has launched its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features TV, digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic Games fans to drive preference for and usage of Visa products worldwide.
“Go World builds on the concept that ran so successfully during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans' sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. Over the past few months Visa has been working with its
financial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the Games and with merchant partners to help them generate business and excitement. Go World is prominent on the interior (register branding, point-of-sale) and exterior (banners) of the Vancouver 2010 Olympic Superstore (Hudson Bay Co.) in Vancouver. Go World will be featured throughout Visa’s presence program, including point of sale materials.
Aeropostale Opens First ‘P.S. From Aeropostale’ Store
Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, has opened its first “P.S. from Aeropostale” store in the Palisades Mall in West Nyack, NY. The Company plans to open approximately nine additional stores, primarily in the New York metropolitan area. The new P.S. from Aeropostale brand offers trend-right merchandise at compelling values for girls and boys ages seven to twelve.
Julian Geiger CEO of Aeropostale, said, “The P.S. from Aeropostale store provides an experience that is cool for kids and enjoyable for parents. We believe the brand will be loved by kids and endorsed by mom.”
American Eagle Outfitters To Open Flagship Store In NYC
American Eagle Outfitters is opening a 25,000 sq. ft. flagship store in NYC’s Times Square featuring four levels of shopping. The American Eagle Outfitters Times Square flagship store will feature exclusive AE product not available anywhere else in the world, including more fashion forward merchandise, such as outerwear in faux fur and leather, sequin-embellished tops, and graphic t-shirts designed by New York graffiti artists.
The store design features an eclectic combination of materials, from wood to brushed metal to polished concrete. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.
The store will also feature a customer experience called “15 Seconds of Fame.” Customers will be invited to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.
Sprint Stores Open Dedicated Sustainability Display Area
All Sprint-owned retail locations are now featuring a dedicated environmentally-responsible section that highlights eco-friendly products and accessories such as the SOLIO Solar Charger and carrying cases made from recycled materials. Sprint also will implement a new sustainable design blueprint for all future Sprint-owned retail stores .
New and refurbished stores will implement sustainable design elements consistent with LEED design standards, and will include energy-efficient lighting, low water usage plumbing fixtures and low VOC paint and carpet. These energy efficiency upgrades are expected to reduce the carbon footprint of each store by 19,000 pounds of carbon dioxide equivalents.
Verizon Opens First LEED Certified Wireless Retail Store
Verizon Wireless’s first store to seek LEED certification for commercial interiors recently opened for business in Casper, WY. Gruskin Group, an integrated design firm, worked with Verizon Wireless’s internal corporate design team, as well as Paladino & Co., the team’s sustainability consultant, to design the 3,479 sq. ft. Casper store with the goal of achieving a LEED Gold rating.
“We evaluated every material that went into the prototype with the goal of developing a dynamic retail environment that reduces its impact on the environment,” said Kenneth Gruskin, Principal of Gruskin Group. “Our intent was to demonstrate that ‘green’ stores could be built without significantly increasing the cost of the project, or impacting the customer experience or look and feel of the Verizon Wireless brand.”
“Our new, green store provides plenty of space for both shopping and customer service, in keeping with our commitment to deliver innovative voice and data plans, and the best possible wireless experience,” said Melanie Braidich, Regional President of Verizon Wireless.
Nestlé Purina And Kroger Run Joint Promotion
Nestlé Purina and Kroger Co. have teamed up to conduct the “Tales for the Pet Lover’s Heart” campaign, to raise funds for animal welfare organizations. Together Purina and Kroger will donate $150,000 to animal welfare organizations. The campaign invites pet lovers to share their favorite pet tales with Purina and Kroger online at www.TalesForThePetLoversHeart.com. For each story shared, Purina and Kroger will make an additional donation to animal welfare organizations.
David Tornberg, Marketing Manager at Nestlé Purina. said, “Our project with Kroger enables us to engage pet lovers with a program that gives back to their communities and allows us to share endearing stories about the human-pet relationship.” Specially designed “Tales for the Pet Lover’s Heart” displays will convey the companionship and love between people and their pets. The campaign also includes in-store and circular coupons.
7-Eleven Displays 7-Select Snack Cakes, Donuts & Pastries
To complement its steadily growing line of 7-Select products, 7-Eleven stores are adding 15 packaged bakery items under the company's private-label brand. Snack cakes and pies, mini-donuts and breakfast pastries fill in the snack category for consumers who prefer sweet treats.
Joe Hermes, 7-Eleven Sr. Product Director for bakery and produce, said “Customers who turn to private label are looking for better values and ways to save money.” “But just saving money isn’t enough to keep them as repeat purchasers. Our goal was to match or improve on the taste and quality of the baked goods by the national brands.” Special displays will merchandise the product line.
Yoshinoya America Installs Ecotek LED Menu Boards
Yoshinoya America, famous for the original Beef Bowl®, has installed energy efficient, high performance Menu Boards with LED illumination in its new store in Los Angeles, CA. The innovative Direct Backlit LED Array menu boards, manufactured by EcoTek Lighting in Lake Forest, CA, deliver extraordinary illumination levels and cutting-edge energy efficiency by incorporating powerful solid-state LED (Light Emitting Diode) technology.
The LED is a solid-state light engine that requires no filaments or glass. LED illuminated menu boards typically provide 55% greater energy efficiency than fluorescent menu boards. EcoTek’s Direct Backlit LED Array technology refers to the process of fully illuminating the graphics from the back using an evenly distributed array of LEDs. This delivers brighter, more evenly distributed illumination of the menu board graphics, while requiring a fraction of the energy required by fluorescent lighting.
Nebraska Lottery Utilizes Digital Signage
The Nebraska Lottery and its on-line network provider, INTRALOT, are working with display provider Blast Panel on a new digital signage program for lottery retailers. INTRALOT service technicians have recently installed 32" high-definition, LCD screens (referred to as Blast Panels).
“This pilot was created to provide a new channel for marketing and promoting Lottery and retail products at the point of purchase,” said INTRALOT’s VP, Marketing, John Pittman. “The monitors will also display retailer specials, news, weather and public service announcements and provide retailers with the opportunity to generate additional monetary benefits outside of lottery sales.”
First New KFC & Taco Bell Awarded LEED Certification
Yum! Brands’ new KFC-Taco Bell restaurant in Northampton, Massachusetts has been awarded LEED Gold certification. To reduce its carbon footprint, the restaurant uses solar energy to preheat fresh air coming into the building which reduces the use of natural gas. Additionally, the restaurant is using a sophisticated lighting control system that maximizes the use of natural light. LED lights were utilized where feasible both inside the restaurant and on signage. Harvested rainwater is used for irrigation. Many of the materials used to build the green restaurant, contain recycled content. The wood used during construction was sustainably harvested.
Holiday Inn Relaunches Familiar Green Signage
The Holiday Inn brand is currently undergoing a $1 billion global relaunch with more than 3,200 hotels being updated to improve quality at Holiday Inn and Holiday Inn Express hotels around the world. A redesign of the iconic brand logo required new exterior signage for over 3,200 locations. The signage incorporates energy-efficient, long-life GE Tetra LED lighting systems, from Lumination, GE’s LED business.
The new signage will save Holiday Inn an estimated $4.4 million annually over previous neon and fluorescent lighting. This massive signage project involves more than 20 sign manufacturers creating 9,300 signs with high-performance GE Tetra LED lighting inside.
Angela Brav, Chief Operating Officer, North America, InterContinental Hotels Group, said, “We are replacing more than 9,300 signs so the energy savings are significant.”
Outwater Plastics offers a line of Utility Chains and Accessories for hanging point-of-purchase signs and merchandise. Outwater offers a wide selection of different colors available in 3/4”, 1” 1 1/2” and 2” links. In addition to the chains, stocked in 33 ft. lengths, Outwater offers individual Plastic S-Hooks and Plastic Connecting Links, as well as a Spring Loaded Nylon Retractable Connecting Link. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Testrite Visual Products offers the Signs Anywhere display system, a flexible system for in-store signage. The Signs Anywhere system provides an array of different options for attaching signage to ceilings with a ceiling anchor, magnetic mount or flange. The display system also includes a clamp-on mount and a table top mount, for attaching signage to a shelf or counter. Pedestal mounts for free-standing floor displays are also available. The system works with all different signage sizes and shapes. It is offered in a variety of colors and finishes. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
EuroTouch offers Gen III Digital Signage Platforms. The new FlexiMega series features aluminum construction, contemporary, curved front and back fascia and with the entire front door opening for complete access and serviceability. It is available in a variety of sizes and colors, with or without touch screens. The standard sizes are 40", 46" or 52". For more information, visit EuroTouch at (Web site) www.eurotouchkiosks.com
VGS’ RaceTrak™ consolidates promotional offers, products and programs into a durable, reusable, space-saving counter display system. It is designed with mix and match components, such as literature and gift card holders, ID panels, promo pieces, and changeable message panels. For more information, contact VGS, 330 Washington Ave., Carlstadt, NJ 07072; (Tel) 800-203-0301; (Web site) www.vgsonline.com
Above All Advertising, has introduced the Indoor FlexBlade® advertising banner. Designed to be the most cost-effective, high quality, durable signage solution, the Indoor FlexBlade is ideal for use in stores, trade shows and corporate events. Gary Aires, CEO, Above All Advertising, said, “While other companies have tried to create a similar product, no other indoor signage flag system comes complete with a self-contained stand.” The Indoor FlexBlade features a proprietary composite pole system and three legs that screw into the pole base. The parts can be broken down, and are designed for easy storage and travel. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com
Proprint Services prints high resolution graphics Basewrap, which ensures the graphics are never compromised by unsightly wedges and lines. The Basewrap shown was printed full color on poly with a strip of low tec adhesive tape applied to the backside. This tape makes applying the Basewrap easier for field people. For more information, contact Proprint Services, 5621 Finch Avenue East, Toronto, Ontario MlB 2T9 Canada; (Tel) 888-776-7768; (Web site) www.pop-online.com
ap graphics
The USB Group has introduced this unique, patented bar/patio table, the latest innovation in electroluminescence (EL) technology. The tables provide a dramatic way to deliver a brand message with EL illumination and animation. For more information, contact The USB Group, P.O. Box 540957, Lake Worth, FL 33454; (Tel) 561-966-8070; (Web site) www.theusbgroup.com.
Electrodyne of Batavia, OH, offers high energy magnets, which are glued onto sign frames, to securely hold the signs onto freezer cases and other metal surfaces without the need to drill holes, or permanently fasten the signs. When the promotion is over, the sign frame is easily removed by department personnel. Sign frame manufacturer Shaw and Slavsky, purchases the high energy magnets from Electrodyne. For more information contact Shaw and Slavsky, (Tel) 313-834-3990; or Electrodyne Co., (Tel) 513-732-2822; (Web site) www.edyne.com
Outwater Plastics
spinTOUCH places retailers at the forefront of technology with surprising interactive surfaces that create indelible brand impressions at the point of purchase. From simple brand impressions via strategic logo placements to dramatic, fully immersive experiences, and from menu selections and instant payments to games and media exchanges, opportunities are virtually limitless. For more information, contact spinTOUCH,™, 2201 S. Standard Ave., Santa Ana, CA 92707. (Tel) 714.662.2881; (Web site) www.spinTOUCH.com
Trion Industries offers Clear Scan® Shelf Edge Labeling Systems which flex open at a touch for fast, drop-in labeling, and then automatically spring shut to hold a label securely in place. Trion’s patented Info Grip™ allows signs and promo tags to clip into place anywhere along the length of a shelf edge label strip instantly for a quick, cost-effective signage system storewide. Info Grip™ labeling with promo clip capabilities are available for C-channel; front-mount flat face shelves; wire basket, fencing and shelves; glass shelves; solid, laminate and wood shelves, and scanning hooks. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665; (Web site) www.triononline.com
YCD Multimedia has released the YCD|RAMP (Real-Time Ad Management Platform), an in-store digital media campaign management platform for the production and distribution and of in-store digital media campaigns. A new campaign can be uploaded and distributed to screens at all or any subset of a retailer’s locations. An individual store can customize their own promotions from pre-approved templates. For more information, visit YCD Multimedia at (Web site) www.ycdmultimedia.com
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Displays2go has introduced a line of over-size banner stands which offer a commanding presence. Artwork is printed onto 5' wide by l0’ high heavy-duty 13 oz. block-out banner vinyl. Banner graphics retract into the base for protection during travel. For more information, contact Displays2go, 55 Broad Common Road, Bristol, RI 02809; (Tel) 800-572-2194; (Web site) www.displays2go.com
Screen Solutions, Int., has introduced the Intrigue Projection Film Screen. “It’s a film that looks practically invisible when it’s not lit. With the use of a projector, any piece of glass or acrylic can become a screen,” said William Krause, Partner, Screen Solutions Int. These adhesive projection films are easy to apply to glass or acrylic. For more information, contact Screen Solutions Int., 915 Highland Pointe Dr., Roseville, CA, 95678; (Tel) 916-724-5323; (Web site) www.ssidisplays.com
Expand International has introduced the Expand Attaché, a compact, and lightweight (12 lbs.) display that sets up quickly. It is designed to accommodate a wide variety of graphic configurations and is made from a durable, recyclable plastic. The Expand Attaché comes in a padded nylon carry bag with many pockets to meet presentation needs. For more information, contact Expand International, 400 Long Beach Blvd., Stratford, CT 06615, (Tel) 203-870 -2030; (Web site) www.expandmedia.com
ExpoSystems Canada has introduced the Singular pop-up exhibit system, which uses a lightweight, stretchable fabric to produce a seamless wrinkle-free graphic display. Singular units feature convenience and portability with brilliant dye-sublimation graphics and exceptional ease of setup. For more information, contact ExpoSystems Canada, 3640 B McNicoll Ave., Scarborough, Ontario Canada M1X 1G5; Tel: (416) 291-2932; (Web site) www.exposystems.com
Joseph Struhl Company
Liberty School Wines Launches First iPhone App For A Winery
Hope Family Wines, Paso Robles, CA, has launched a new retail marketing effort for its Hope’s Liberty School label. The program includes in-store signage and bottle-neckers that direct consumers to the “Wine DJ,” (www.winedj.com), the first iPhone application in the retail wine category. The app builds a playlist of “Music to Match Your Spirits,” based on the mood and setting in which Liberty School will be consumed, and is available for download free on Apple’s iTunes. The app comes bundled with extensive information on Liberty School, including technical information and tasting notes, and a map showing the nearest retailers that carry the wines.
Hope was eager to embrace new technology to get its wines in front of Millennial audiences. Matt Jarvis, Partner at 72andSunny, the agency that created the promotion for Liberty School Wines, said, “As the only brand promoting an iPhone application in the wine aisle, we hope to generate more retail impact, awareness, and transactions for our client.”
7-Eleven Launches In-Store TV Network
7-Eleven has contracted with Digital Display Networks to create one of the nation’s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout North America. 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers. Other original content will consist of commercials advertising 7-Eleven’s proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.
Two LCD high-definition TV monitors with directional audio, which reaches only consumers positioned in front of monitors, are being installed in each store. Digital Display Networks (www.ddninc.tv) is providing turn-key services, supervising installation, content production and advertising sales.
Metropark Launches In-Store Interactive Twitter
Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.
“ We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience,” said Metropark CEO, Renee Bell.
Sports Authority & Nintendo Promote Wii Fit Plus
The Sports Authority has created a “We know fit. We know fun.” experience to help consumers get to know the Nintendo Wii system. Sports Authority stores will feature a special Wii interactive fitness experience and knowledgeable fitness trainers allowing customers to try Wii Fit Plus before they buy.
“Consumers look to us for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming,” said David Campisi, President of Sports Authority.
The Wii interactive fitness area will provide a unique in-store experience, setting Sports Authority apart from other sporting goods retailers. Cammie Dunaway, Nintendo’s V.P. Marketing, said, “Through our partnership with Sports Authority, fitness fans have a convenient location to find fitness-related Nintendo products.”
Wild Turkey Promotes American Honey Liqueur
Wild Turkey Bourbon has unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of Wild Turkey’s new American Honey liqueur. This calendar features beautiful models that personify the American Honey brand identity.
In addition to the beautiful models, the calendar features four American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. “We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers.
Patch Block Varietals Are Launched
Les Vins Georges Duboeuf has redefined its varietal line under a new name, Patch Block. The wines, priced at under $10 (750 ml.), will be imported by W.J. Deutsch & Sons.
The name Patch Block refers to a select patch of land within a vineyard called a “block” where the grapes exude distinct characteristics. The Patch Block line of 5 varietals is for wine consumers who want a choice of quality wines that are affordably priced. Displays for Patch Block will reflect the brand’s theme, “When it All Comes Together.”
Anheuser-Busch Displays Bud Light Golden Wheat
Anheuser-Busch is displaying its new Bud Light Golden Wheat beer with point-of-sale display materials themed, “Light Beer, Huge Flavor.” Inspired by consumer interest in a more flavorful light beer and the growing popularity of wheat beers, Bud Light Golden Wheat is an unfiltered wheat beer brewed with citrus and a hint of coriander.
“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers,”said Mike Sundet, Senior Director of Bud Light brands. “With the personality of Bud Light, Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.” “Bud Light Golden Wheat captures the refreshment of the wheat beer style while remaining consistent with Bud Light’s product attributes,” Sundet said.
4 Orange Vodka Distilled From Florida Oranges, Launches
4 Orange Vodka - a super-premium vodka distilled exclusively from pure Florida oranges, has been introduced by Imperial Brands Inc., a wholly owned subsidiary of Belvedere, S.A.
Crafted at Florida’s first registered distillery, Florida Distillers Company, this orange-based vodka embodies the essence of Florida. A full print, billboard and point-of-purchase brand campaign promoting “4 Orange, 4 Florida” will support its launch in addition to product samplings.
Pacifico Contest Offers Ultimate Surf Trip
Pacifico beer is asking consumers to upload photos of their adventures for the chance to win the opportunity to win a surf trip for four with professional surfer Joel Tudor. Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech. 50 second prize winners will receive a one-year subscription to Surfer Magazine “Pacifico drinkers tend to live life to the fullest and find adventure wherever they are,” said John Swiatowiec, Director off-premise national accounts retail marketing for Crown Imports, the U.S. importer of Pacifico.
Coca-Cola Launches ‘Open Happiness’ Campaign For 2010 Olympic Winter Games
Coca-Cola is tapping into the joy of the Vancouver 2010 Olympic Winter Games with the launch of a multi-faceted Olympic Games-themed program. The campaign is anchored by a group of high-profile U.S. Olympians known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and in-store materials.
Special Coca-Cola Olympic Games-themed collectible cans and FridgePacks featuring silhouettes inspired by popular Olympic Winter sports will be offered. A commemorative can featuring the Inukshuk, the symbol of the Vancouver 2010 Olympic Winter Games, will also be released.
“The dedication to active living and athletic performances of our ‘Six-Pack’ of athletes served as inspiration for these Coca-Cola Olympic Games-themed collectible cans,” said Katie Bayne, Chief Marketing Officer, Coca-Cola. “Our special packaging and Coca-Cola Olympic Games program are a great way to celebrate the Games.
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