Bacardi Silver Unveiled
Anheuser-Busch, Inc. has announced the rollout of its premium flavored malt beverage, Bacardi Silver, a clear malt beverage made with the flavors of Bacardi rum and citrus. The new product is the result of an alliance between Anheuser-Busch and Bacardi USA.
Bacardi Silver is being sold in retail outlets where Anheuser-Busch products are sold, such as supermarkets, convenience stores, clubs, bars and restaurants.
Bacardi Silver will be supported by a marketing budget of nearly $60 million that includes advertising and media, sales promotional items and merchandising. A full line of point-of-sale and promotional items will support the brand including cooler stickers, shelf wobblers, table tents, metal signs, mirrors and wall projectors that beam the images of the Bacardi Silver and Bacardi bat device trademarks.
Media support includes national television, print, radio, outdoor and Internet advertising.
Doc Otis Bi-Level Mirror Builds Brand Identity
Anheuser-Busch Companies, Inc. is using this Doc Otis Bi-Level Mirror to provide a modern, distinctive look that fits in well with the décor of trendy nightclubs and bars, while helping to introduce the product to consumers.
The display is designed to build brand identity among consumers of alternative malt beverages. The large lemon graphic educates consumers about the nature of the beverage by introducing it as a “Hard Lemon Alcohol Malt Beverage” with “Natural Flavors.” The display is unique in that the separation between the beveled mirror and the front glass panel creates the illusion of depth in the display. The 3D effect created by the bi-level mirror and the diamond shape of the display attracts the consumers' eye giving this sign a greater impression rate than a traditional decorative mirror.
This Doc Otis Bi-Level Mirror was produced by Heritage Sign & Display, Inc. of Nesquehoning, PA.
Miller Says ‘Crack A Few’
Miller Lite and Miller Genuine Draft are advising baseball fans to “Crack A Few” beers with p.o.s. materials that honor players, fans and teams.
P.o.s. materials leverage official team logos in markets where team sponsorships are in place. Off-premise materials include case cards, cooler curtains, danglers, static stickers and basewrap.
Dr Pepper Ties Into
New Spider Man Movie
Dr Pepper is delivering a new on-pack consumer promotion, which coincides with the release of Columbia Pictures' action-adventure film, Spider-Man. Fifty Dr Pepper drinkers will have the opportunity to win the grand prize of a trip for two to an exclusive, insider party in New York.
“Spider-Man is one of the most recognized fictional characters in America, garnering an 85% household awareness in the minds of 18- to 24-year-olds, making this promotion a perfect fit to help us drive incremental sales among our key target audiences,” said Cindi Clark, Dr Pepper’s Sr. Vice President of Marketing.
To support the promotion, Dr Pepper has designed several in-store display merchandising and point-of-sale pieces that highlight the special graphics that are part of the Spider-Man franchise including Spider-Man and the Green Goblin.
Nina Ricci Unveils Premier Jour Display Program
The Nina Ricci Premier Jour display program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to establish brand recognition for the launch of Nina Ricci’s new women’s fragrance, Premier Jour.
The banner, diptych, and cubes all reinforce a strong brand identity.
This collateral program was designed and manufactured by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Midori POS Emphasizes
Brand’s Mixability
For on-premise retailers, the famous Midori Liqueur fluorescent green is back with two new cocktail promotions, Midori Sour for spring and Midori Margarita for summer.
For spring, distinctive point-of-sale materials support the Midori Sour, a melon-flavored drink. Contemporary POS materials carry the tagline, “Midori Sour: ‘Time To Stir It Up.” Come summertime, Midori POS materials will promote the Midori Margarita.
“We’re excited to introduce these programs for the Midori Sour and the Midori Margarita, both of which reinforce Midori’s uniquely delicate and refreshing melon taste,” said Marty Cash, Brand Manager at Allied Domecq Spirits N.A.
Southern Comfort Features Mardi Gras Promotion
Southern Comfort celebrated its New Orleans heritage with a national on- and off-premise promotion for Mardi Gras.
The Southern Hurricane-a breezy blend of Southern Comfort, lemon-lime soda, and grenadine was the featured drink of the campaign. Brown-Forman Beverages Worldwide encouraged retailers to create a Mardi Gras party station display with essentials like mixers, cups and napkins. Beautiful scarves and neckties feature the Southern Comfort logo and original “Comfort Jam” artwork by New Orleans artist Matt Rinard.
New Orleans-based celebrity Chef Paul Prudhomme gave his expertise to the promotion with special Southern Comfort cooking recipes and spice packets.
McDonald’s Features New POS Technology
McDonald’s of Hawaii is rolling out new E-Window and E-Banner products at nearly 80 McDonald's locations throughout Hawaii. The products are provided by Electronic Billboard Technology, a division of SI Diamond Technolgy.
“McDonald's has experienced increased sales lift results using our E-Window and E-Banner products during a test period we just concluded,” said Marc Eller, Chairman and CEO of SI Diamond Technology. “They've taken advantage of the benefits of this digital point-of-sale technology, which features video and sound. Many other retailers and advertisers are also showing interest in this unique tool because of its ability to reach active consumers in a captive environment.”
Merchandising Inventives, Inc., offers three battery operated motors designed to add motion to its mobile kits. The motors attach to either a ceiling grid or to a litho pole. The one battery version inserts into a 1 ¾" outside diameter pole or attaches to a ceiling grid with available attachment kit. The two-battery version also fits into a 1 ¾" outside diameter pole and an on/off switch is separately available. The Twist-on® motor attaches to a standard ceiling grid or can be modified to insert into a litho pole. For more information, contact Merchandising Inventives, 1665 South Waukegan Rd., Waukegan, IL 60085; (Tel) 800-367-5653, (Fax) 847-775-6974, (web site) www.merchinv.com.
Pactiv Corp. has introduced its AirLyte graphic arts board in black for display and graphics applications. AirLyte board is fabricated from paper linerboard and is a cost-effective, lightweight alternative to traditional foam boards. For more information, contact Pactiv Corp., 1900 West Field Court, Lake Forest, IL 60045; (Tel) 847-482-2000.
Testrite Instrument Co. offers its GripGraphic frameless sign holder for displaying graphics for point-of-purchase, trade show exhibit and other promotional applications. The unit is light weight and cost effective. Graphics are held securely and are easy to change. For more information, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735, 973-589-6767, (Fax) 973-589-4196, (Web Site) www.testrite.com.
Rexam has introduced Magic brand universally compatible DMBF5UV outdoor backlit polyester film, designed to work in most thermal and water-based piezo printing systems. Magic DMBF5UV features a coating that permits maximum ink density, creating more vivid color and outstanding image resolution for backlit displays that are required to be equally functional with or without back illumination. When printed with UV pigment inks, 5 mil DMBF5UV is a UV- and water-fast outdoor backlit film well suited for applications such as poster displays and signs. For more information about DMBF5UV or about Rexam Magic brand digital imaging media, contact Rexam Graphics, 28 Gaylor St., South Hadley, MA 01075; (Tel) 800-628-8604, (Web Site) www.magicinkjet.com.
Promotional Wood Products Ltd. specializes in wood replication for distinctive signs and displays. Any concept, texture or idea can be made a 3-D reality with urethane moldings. For more information, contact Promotional Wood Products Ltd., 5 Main Street, Brodhagen Province, Ont., Canada NOL 1BO; (Tel) 519-345-2562, (Fax) 519-345-2575, (Web Site) www.pwpnow.com.
Penguin North America has introduced the Rapido, a unique new poster and brochure stand. The Rapido features fast, tool-free assembly and it allows for instant mounting of graphics. It offers single or double-sided poster formats as well as optional brochure shelves. The unit is sturdy, yet lightweight. For more information, contact Penguin N. A., 2101 Oxford Street East, London, Ontario, Canada N5V 2Z7, (Tel) 519-453-2040, (Fax) 519-453-6760, (Web) www.penguin.na.com.
Outwater Plastics takes its popular white styrene poster holder extrusion to the next level with the introduction of its new Banner Moulding extrusions, BM125 and BM250, which open to 1/8" and 1/4" respectively. Manufactured of rigid PVC in 8' lengths or 11¼" long precut pieces, the extrusions are available in five colors. For more information, contact Outwater Plastics, 4 Passaic St., Wood-Ridge, NJ 07075; (Tel) 800-631-8375, (web) www.outwater.com.
Clarici Graphics offers discount banners and signs. Services include grand format Vuteks, screen printing, photo laser, offset, Canon color, distribution and retail signage of all kinds. For more information, contact Clarici Graphics, 88 Youngs Road, Trenton, NJ 08619; (Tel) 800-670-7204, 609-587-7204, (Fax) 609-587-5932.
Spring-Roll Inc. supplies the point-of-purchase market with changeable copy components. Whatever a specific project requires--folded numbers, spiral bound copy, chip inserts, or the multifunctional Spring-Roll--the Company can tailor its products to meet exact needs. For more information, contact Spring-Roll, Inc., 815-A Progress Drive, Winder, GA 30680; (Tel) 770-868-8900, (Fax) 770-868-8901, (Web site) www.spring-roll.com.
Octanorm USA, Inc. has introduced the Vario d5 String portable banner display. The unit measures 600mm x 2140mm and weighs only 4.5 pounds. It is also available in a 800mm x 2140mm size. The unit can be assembled in seconds. For more information, contact Octanorm USA, 701 Interstate West Pkwy., Lithia Springs, GA 30051; (Tel) 770-732-1520.
Mandex Motion Displays provides programmable LED for the exhibit, movie and commercial industries. Products include all LED configurations, indoor/outdoor message boards, 9 ft. adjustable floor stands, LED van mobile advertising and the new “Eye Ball” programmable message sphere with optional hidden security camera. For more information, contact Mandex Motion Displays, 5401 Sunvalley Ct., Agoura Hills, CA 91301; (Tel) 818-889-5623, (Fax) 818-889-4569, (Web) www.ledsignage.com.
Glenmorangie Runs Shared Streams Promo
Glenmorangie Single Highland Malt Whisky’s uniqueness is being celebrated in a “Shared Streams” off-premise promotion. Glenmorangie is partnering with Trout Unlimited and the American Forest Foundation in a program that touts the importance of pure water. Consumers can get a one-year membership to Trout Unlimited for half price.
Case cards and shelf talkers build awareness for this promotion.
Bud Light Sponsors
Professional Bull Rider
Bud Light is sponsoring professional bull rider Ross Coleman through the 2002 PBR Bud Light Cup season.
“Ross Coleman is a perfect fit for the Bud Light PBR team,” said Tony Ponturo, V.P., Corporate Media and Sports Marketing, Anheuser-Busch, Inc.
Bud Light’s sponsorships of Coleman and Hedeman include personal appearances and a line of p.o.s. materials including both riders and the PBR Bud Light Cup logo.
Canadian Mist
Celebrates Escape To The Great Outdoors
Canadian Mist has launched an on- and off-premise promotion celebrating the great outdoor experience. Displays and case cards feature both classic Canadian Mist bottle packs amidst a perfect outdoor setting. Back by popular demand is the Canadian Mist float plane in the massive 7-foot or miniature 24-inch sizes, which consumers can purchase by sending in a mail-in request.
Once again, Canadian Mist's outdoor sweepstakes program offers consumers chances to win portable outdoor chairs, Canon waterproof cameras, Orvis fishing gear and a grand prize trip to a Canadian fishing lodge.
New Millennium Media
Installs Kiosks In Malls
New Millennium Media International has installed its EyecatcherPlus displays in malls arranged in a triangular kiosk system. The kiosk system holds 40 back-lit posters, along with a mall directory.
“We plan to install this display system in malls and retail locations throughout the U.S.,” said John Thatch, CEO of New Millennium. “We feel this program will be successful for the venue locations and beneficial to advertisers.”
For more information, visit the New Millennium Media web site at www.nmmimedia.com.
Adapt Media Delivers Mobile Advertising
Adapt Media, Inc., offers ad/runner, a patented media platform, which can distribute advertising campaigns to thousands of electronic billboards within seconds.
Ad/runner makes use of cellular communication, GPS, ad serving, and electronic display technologies to enable advertisers to target consumers with geographical accuracy. The ad/runner display is an electronic billboard designed for mounting directly on a vehicle. Each ad/runner display contains a computer and a Global Positioning System receiver.
For more information, visit Adapt Media at www.adaptmedia.net.
Miller Offers
‘Party In Paradise’
Miller Genuine Draft is running the Blind Date 2002 sweepstakes. Buz Cady, Promotions Manager, said, “For this Blind Date event, we opted for the Atlantis Resort because of the intrigue that surrounds the Lost City of Atlantis.”
Consumers can enter the sweepstakes via a take one pad on displays. Off-premise p.o.s. materials include basewrap, case cards and danglers. On premise materials include table tents, pennants, and banners.
Pete’s Brewing Launches Club Wicked Promo
Pete’s Brewing is promoting its Pete’s Wicked Ale with a Club Wicked promotion featuring a full array of p.o.s. materials, including counter-cards, table tents and banners. Pete’s Brewing has also commissioned a custom Lava Lite as an on-display consumer offer.
On-premise retailers will be provided merchandising kits including beverage napkins that double as an interactive bar game and Club Wicked VIP cards that provide access to a special on-line consumer sweepstakes.
Buffalo Wild Wings Runs Western Burger Promo
Buffalo Wild Wings Grill & Bar is featuring a weary cowboy, tagged with the phrase “The perfect break from a tough day,” on in-store posters, table tent inserts, counter cards and banners, to tempt consumers to try its Western Burger Buckaroo.
The Western Burger Promotion is on display in all of the restaurant chain’s 163 locations.
“Our spring marketing brand strategy is to promote Buffalo Wild Wings' signature menu items,” said Kathy Alberga, Buffalo Wild Wings' Sr. V.P., Marketing.
Heritage Unveils
New Technology
Heritage Sign & Display has introduced a new glass beveling technology. Its new automated glass beveling machine, the first of its kind in the industry, enables Heritage to produce custom straight and wave bevels with a single piece of equipment. This allows the company to expand its line of custom p.o.p. signs and displays to include custom beveled mirrors.
“This new capability allows us to do more than just bevel mirrors,” said Jason Amodea, Heritage President. “We view glass beveling as an alternative to conventional framing techniques. We'll be able to integrate this technology with everything from lighted signs and mirrored chalk boards to bottle glorifiers.”
For more information, contact Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240; (Tel) 570 645-8701 (Fax) 570-645-2178, (Web) www.popsigns.com
Digital eMedia Creates InfroCentre For BMW
Digital eMedia Inc. recently created the Auto eInfoCentre for BMW. The Auto eInfoCentre is the integration of a stylish eKiosk and a commanding 104" diagonal rear projection screen to maximize the impact of customer driven information delivery.
Digital eMedia Inc. used a combination of digitized video content and custom multimedia content to deliver an engaging and high impact presentation to the customer.
For more information, contact Digital eMedia, Inc., 55 Victoria St. N., Kitchener, Ontario, Canada N2H 5B7; (Tel) 519-585-1786; (Web) www.digitalemediainc.com.
Quantum Is Launched
Eurodisplay de Cataluna SA, Barcelona, Spain, has introduced the Quantum, a multi poster display storing up to six different posters. The Quantum display features a patented hooking system which makes it extremely reliable.
Quantum units also offer “Telemetrix,” a patented system for programming and verifying poster displays via the internet.
For more information, contact Eurodisplay de Cataluna SA, (Tel) 34 93 662 5698; (web) www.multiposter.com.
Dannon And Artisan Team For Promotion
Artisan Home Entertainment and Danone Waters of North America (DWNA) have partnered for a promotion coinciding with the release of “Get Fit Fast: ABS,” the latest Denise Austin fitness title.
The campaign enables consumers to receive an exclusive Denise Austin exercise video through a special mail-in offer. Eye-catching p.o.p displays, including case cards and shelf talkers offer details of the promotion.
Hosea Belcher, Sr. Vice President, Marketing, Artisan Home Entertainment, said, “The promotion will generate significant awareness on the video line within the supermarket arena by enabling us to reach millions of consumers.”
Jean-Philippe, Director of Marketing at DWNA said, “Denise Austin has been a prominent health and fitness expert for over 20 years. Her long-standing of healthy living has impacted millions of women nationwide, all of whom are in our key demographic.”
Heritage Sign & Display, Inc., Nesquehoning, PA, will be showing this Bose Electro Luminescent Sign which demonstrates the product's advantages by comparing the Bose Direct/Reflected speaker system to conventional speakers and live sound. This unit includes a versatile hanging system allowing it to be placed on a wall or a horizontal surface. A small footprint, combined with electro-luminescent graphics provides a high impression rate without monopolizing valuable retail space. To learn more about this display, contact Jason Amodea at POP Marketplace, Booth 8619, or call 570-645-8701.
Merchandising Inventives, Inc., Waukegan, Illinois, will be showing Its Mini-Triarama Mobile Kit, which holds three signs that may be attached to a shelving system with a litho pole and Versa Mount Base Plate, or to a ceiling with Hook & Cord™. Each kit includes easy to use set-up instructions. To learn more about the Mini-Triarama, contact Barry Robbins, at POP Marketplace, Booth 8654; or call 800-367-5653.
Data Display Systems, Philadelphia, PA, will be showing Ask Video™, a compact interactive display. A constantly running video calls attention to the personal-sized color LCD moniter. Customers are invited to interact with the display by selecting from a menu of choices or by pressing an icon to view a particular video. Ideal for advertisements and demonstrations, AskVideo can attach to a shelf, kiosk, power-wing or stand alone on a countertop. To learn more about this display, contact Bob Levitt at POP Marketplace, Booth 7650; or call 800-220-1270.
Palmer Promotional Products, St. Clair Shores, Michigan, will be showing this Sam Adams Light SlimVision Illuminated Sign, an aluminum extruded cabinet with a 1.5" acrylic optical lens. The light box uses a patented optical lens system. The unique feature is that the light box is only 1.5” deep. There are several installation options. It will free stand, hang on a wall or can be hung from the ceiling. The frame of this SlimVision light box has a permanent illuminated Sam Adams Logo. There is an updateable translite installed in the visual opening. To learn more about this display contact Mark Armstrong at POP Marketplace, Booth 7850; or call 586-772-4225.
FINLANDIA EDGE-LIT WRITE-ON BOARD. The aluminum bottle sculpture combines with the edge-lit acrylic highlights on the write-on surface to create a unique 3-dimensional effect. Using incandescent instead of fluorescent lighting allows the display to be thinner and lighter making it more convenient for retailers, allowing the unit to be placed in more areas than a conventional edge-lit marker board. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
BUD LIGHT LATINO MIRROR. The culturally aware design is intended to complement the décor of upscale Latin and Mexican themed clubs, bars and restaurants. Screen printing effects were specifically developed for this project using specially formulated inks to resemble hand leaded stained glass. The display combines a Spanish sales message with a full color product shot. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
ROUND UP “TALKING WEED DISPLAY.” This display was designed to heighten brand awareness and spur sales at retail. Customers hear a 15-second discussion between two weed characters regarding the effectiveness of Round Up. The characters are immediately recognizable from TV, radio and print advertising. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
The Men’s Wearhouse Display Offers Apparel For Rent
The Men’s Wearhouse needed a way to introduce a new product line and also a new concept; apparel for rent. The program displays merchandise in very attractive graphics and was to be used at the store level and also at local wedding and formal wear trade shows. The product had to be shown in a display that was very portable and very easy to setup without any tools or help. The display selected was BannerUp™ a versatile, roll-able banner holder which sets up in less than 2 minutes, travels easily and protects the high quality graphics in the process. The Men’s Wearhouse uses a combination of two 36" wide units and one center unit of 48" in width. All may be extended to five different heights of over eight and a half feet. Shown is one of the side banners of the three unit system. The BannerUp display for the Men's Wearhouse was created by Mark Bric, 4740 Chudoba Parkway, Prince George, VA 23875.
Marriott Edgelit Display
This edgelit display featured the EdgeLite® E display system which was designed to provide high visual impact at very economical prices. Logos, lettering and other types of graphic elements come to life through the combination of dramatic illumination and see-through mystique. It may be used vertically or horizontally, displayed as a free-standing countertop or suspended from a ceiling. The Marriott Edgelit Display was created by Clear Corporation, 3750 Williston Road, Minnetonka, MN 55345.
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