Early Times Runs “Tool Times” Promotion
Early Times celebrates the efforts of handymen and handywomen with its off-premise promotion entitled “Tool Times.”
The promotion features attention-getting posters and double-sided case cards showing the 1.75 Liter Early Times bottle, dressed to take on any handy project.
In addition, where available, the 750 ml and 1.75 Liter bottles will feature an on-pack of a measuring tape with a built-in leveler.
Also, an Early Times rolling tool chest will be available to consumers at participating locations.
Old Forester Runs Baseball Promotion
Old Forester is running an off-premise promotion featuring a commemorative baseball case card, poster or shelf talker. Consumers can purchase a personalized Old Forester Louisville Slugger baseball bat or enter the baseball sweepstakes for a chance to win two tickets to a Chicago Cubs baseball game.
Amstel Light To Sponsor Iceland Open
Amstel Light is sponsoring Time4 Media’s annual Iceland Open, the amateur golf tournament scheduled to take place in Reykjavik, Iceland in June.
The Amstel Light Iceland Open takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and includes a 36-hole tournament played on two of Iceland’s finest golf courses.
Dennis Peters, Brand Manager for Amstel Light, said, “The incredible combination of world class golf and the trendy destination of Iceland, not only continues Amstel Light’s longstanding relevance with golf, but it will be seen and remembered by millions of Amstel Light consumers for years to come.”
Amstel Light will offer trips to the Iceland Open through numerous promotions supported with an array of p.o.s. materials.
VIVA! Herbs & Veggies Displayed At Home Depot
Floragem, Inc., Vista, CA, is launching its VIVA! brand at Home Depot stores nationwide.
The VIVA! Herb line will encompass up to 50 varieties divided into six color-coded categories based on the primary uses of each group -- Culinary herbs, Tea herbs, Health and Beauty herbs, Aromatic herbs, Pet herbs and Scented Geranium herbs. Consumers can easily identify the different varieties and their traditional uses by their associated color and whimsical icon.
Regional varieties of herbs are grown to satisfy local tastes. In Florida, VIVA! Herbs will include Cuban Oregano; in New York you’ll find Greek Compact Oregano, and lots of Cilantro and Thai Basil in California. The VIVA! Veggie line will encompass up to 50 varieties of vegetables.
The “look and feel” of the VIVA! brand was created to inspire everyone to become a better gardener.
VIVA! will be distinguishable from other plant goods based on their custom-designed VIVA! point-of-purchase materials and informative easy-to-read tags.
Ricoh Launches Reseller Display Program
Ricoh Corporation, a leading supplier of office automation systems and products, wanted a comprehensive display program for its U.S. distributor's showrooms.
A series of display products was developed, each with a different message and function, yet each with the same theme and upscale image for the Ricoh brand. Five unique “edge-lit” pieces were developed for Ricoh’s program, including a changing color RGB “edge-lit,” an “edge-lit” featuring a built-in LED programmable message area, a display featuring an LED clock and other desktop and wall mounted pieces.
Ricoh’s Reseller Display Program was created by Millennium Visual Systems, based in Park Ridge, NJ. Also included in the program was one of Millennium’s TriSide Rotating Prism Displays for Ricoh Showrooms.
adidas Banner Stand Attracts Soccer Fans
adidas is using this banner stand to support its soccer products at the point-of-purchase.
The two-sided, sturdy metal banner stand holds 2’ x 7’ posters. The posters are four-color litho printed on 24 pt. card stock.
The unit requires a minimum of floor space, yet provides strong brand identification with multiple adidas logos. Full color photography of soccer player attracts the attention of soccer enthusiasts.
This banner stand was created for adidas by The AdArt Company, a Los Angeles, CA-headquartered point-of-purchase display firm.
Bud Soccer Motion Display Targets Latinos
Anheuser Busch’s primary marketing objective for this Budweiser Soccer Motion Display is to heighten brand awareness in the Latino community. Another objective is to provide retailers with an eye-catching display that will spur them to provide off-shelf positioning for a four to six week period.
What is particularly innovative about this display is the smooth motion of a soccer player bouncing a ball off his knee. The motion uses a linkage created from the same material as the display itself, eliminating the additional expense of a wire. This achieved significant cost savings. A DC motor with two D cell alkaline batteries provides the motion.
This display was created for Anheuser-Busch by Rapid Displays, a Chicago, IL-headquartered p.o.p. display firm.
Bud Light Sponsors 3 Doors Down
Bud Light is serving as a presenting sponsor of the 3 Doors Down Tour. Bud Light is supporting its sponsorship of the band with TV and radio ads, as well as point-of-sale display materials and promotional products.
“3 Doors Down has a sound that appeals to contemporary adults, which makes the band a perfect fit for Bud Light,” said Dan McHugh, Director Bud Light Marketing. “Our partnership with the group is another example of how Bud Light utilizes music and entertainment to communicate the quality image of our brand.”
As a presenting sponsor, Bud Light will have concert signage and will conduct club promotions in tour markets.
New ‘3-A-Day’ Campaign Aims To Help Combat Calcium Deficit With Dairy
The American Dairy Association/National Dairy Council (ADA/NDC) has launched the “3-A-Day” consumer education campaign to help combat America’s calcium deficit. Consumers will see the new 3-A-Day logo on dairy products that are an excellent source of calcium from major processors such as Kraft and Sargento cheese, Breyers yogurt and Marva Maid milk.
Integrated marketing efforts will also generate awareness of the 3-A-Day of Dairy campaign. Retailers will conduct in-store promotions.
Timothy’s Launches New Store Designs
Timothy’s Coffees of the World, the second largest specialty coffee/bakery retailer in Canada, recently introduced a wide range of new product lines and new stores designs at its three retail banners, Timothys World Coffee, mmmarvelous mmmuffins and michel’s baguette. The new bakery and coffee products, and designs are the result of Timothy’s acquisition of mmmuffins Canada Corp.
To complement the mmmarvelous mmmuffins chain’s new coffee line-up, mmmuffins’ logo and store design also have a new, fresh look. The new store includes upgrades such as granite counters, wood cabinetry, stainless steel back counters and oven shroudings. New large-scale wall murals, streamlined menu boards and point of purchase systems contribute to a more dynamic atmosphere. Michel’s baguette stores are also adopting a fresh, new design that echoes the classic Parisian café. The stores now boast rich cherry woods, granites, stone walls and floors, and mosaic and faux-finished wall treatments.
Reel E-Z Display is a re-usable pull-down signage system that makes it easy to hang and change signage. The hand-held unit clips easily (without tools) onto the struts of a drop ceiling. Once in place, it is accessible from the ground, using a pole. The system is portable; it can be unclipped and moved to another part of the ceiling to hang signage. For more information, contact Reel E-Z Display (Tel) 320-358-0687; (Web Site) www.reelezdisplay.com.
Media Pictures, Inc. has introduced “SPECTACULAR” bar runner and counter top mats. “SPECTACULARS” offer brilliant color, the highest resolution, and great durability. They can withstand frequent machine washings. For more information, contact Media Pictures, Inc., 15 Hampeden Drive, South Easton, MA 02375 (Tel) 508-238-5944, 866-304-9440, (Fax) 508-238-0593, (Web Site) www.mediapicturesonline.com.
Optikinetics has introduced the GoBoTop, a low-cost, low-voltage gobo projection system. The GoBoTop simply attaches to MR16 exposed lamp fittings commonly found in retail lighting environments and instantly turns them into compact, unobtrusive projectors. Optikinetics Neil Rice, said, “Projecting images, logos or messages onto any surface in-store will have a powerful impact on any display.” OPTI’s GoBoTop can be quickly switched to any location in-store. An additional mirror attachment allows gobo images to be projected onto surfaces from any angle. OPTI can produce custom gobos to individual requirements. For more information, contact Optikinetics, Inc., 116 Sylvia Road, Ashland, VA 23005; (Tel) 804-752-2570, (Fax) 804-752-2888, (Web) www.optikinetics.com.
Graphicfoam Inc., has introduced PSD LETTERS, flexible pressure sensitive dimensional letters for display applications. Graphicfoam™ material is full color pigmented, lightweight and durable. Full adhesive backed letters feature peel and stick convenience. Graphicfoam can cost effectively produced a few hundred to tens of thousands of prespaced lettersets. For more information, contact Graphicfoam, 88 Palm Street, Bangor, ME 04401, (Tel) 207-949-0303, (Web) www.graphicfoam.com.
Plastimax-Media has introduced its “Tornado” line of rotating, illuminated columns, coolers and multi-function containers for display, exhibit and other promotional applications. The Tornado Rotating Column is 90” H x 38” W. It holds two 72” H x 48” W backlit graphics. The Tornado Rotating Fridge is a cooler for beverage and other refrigerated products. It is 43” H x 28” W and features a 34” H x 78” W ad. The Tornado Rotating Container is a 43” H x 28” W mobile container displaying a 34” x 78” backlit poster. For more information, contact Plastimax Media, 11390 57 Ave., Montreal, Quebec, Canada H1E 4B6, (Tel) 514-881-2332, (Web) www.plastimaxmedia.com.
Lamar Lighting has introduced the AST series of adjustable low-profile stagger strip lighting fixtures with integral ballasts for signage and display lighting. These fixtures provide long-term, dependable service while offering the benefits of adjustable length lighting. They can be mounted with ease thanks to pre-punched holes in their ultrastrong steel housing. The AST series are available in 2', 3', and 4' lengths. For more information, contact Lamar Lighting Co., 485 Smith St., Farmingdale, NY 11735; (Tel)800-724-7743,631-777-7700 (Fax) 631-777-7705. (Web) www.lamarlighting.com.
Crew Design has introduced a new patented POP-up signage line. The signs ship completely flat and fold up from 1/4 to 1/8 of their original size, providing savings on shipping and warehousing. The signs are available in many stock shapes and sizes, ranging from hanging signs to curb signs. Custom signs are also available. They pop up instantly, with no assembly required. They may be used for indoor or outdoor applications. For more information, contact Crew Design Inc., 391 Kent Cornwall Road, Kent, CT 06757; (Tel) 877-NOW-CREW, (Web Site) www.crewdesign.com.
T.M. Shea Inc. offers its Branded Sectional Sign Program, a sign system that mounts on virtually all of its shelf display systems (i.e. its AMMO Outrigger, PowerArm, SwingStrips, Panel and Grid systems). The signs help brands stand out in their categories, and can be made to tie into a store’s overhead sign program by matching the retailer’s color scheme. For more information, contact T.M. Shea, 984 Livernois Road, Troy, MI 48083; (Tel) 248-589-3272, (Web Site) www.tmsheaproducts.com.
Baker International, Dallas, TX, has introduced a patent pending 2-Way See Through Display Signage Material Worldwide. Touted as POP2, the new product can display different images on each side of a display panel and still allow for one to see through the panel. It allows you to see inside and outside of a storefront or it may be used for interior department signage. The product is for permanent or temporary signage and can be printed with electrostatic, inkjet, digital, screen printing, and lithography. It is available in window roller shades, pressure sensitive window signage, banners, free standing and suspended displays. For more information, contact Baker International at (Tel) 972-259-2600 or (Web Site) www.2waydisplays.com.
Tech Media Industries Inc. specializes in the production of point-of-sale counter mats. Product designs include plastic laminated, cloth dye-sublimated, ultra-thin, photo/literature insert and 3D/lenticular. A variety of different materials are available to choose from. For more information contact Tech Media Industries, 1556 Ocean Avenue, Bohemia, NY 11716; (Tel) 631-493-0489, (Fax) 631-493-0380, (Web) www.countermats.com.
Testrite Instrument Co., has introduced Conversion Kits for converting Banner Stands to up to 10' or 12' in height and width. The Bn-B and JN-5 are two sided support banner stands that hold up to 8' high and wide banners. Inserts and center supports are used to hold banners to 10' or up to 12' high and wide. Two travel kits to hold the banner stand and to hold a conversion kit, makes this a portable and versatile system. For more information, contact Testrite Instrument Co., 135 Monroe St., Newark, NJ 07105; (Tel) 888-873-2735, (Fax) 973-589-4196; (Web) www.testrite.com.
Haaga & Associates, a developer of trade show exhibits and graphics, produces modular banner stands, which attach to create a wall for trade show applications. The graphic rolls into the base and is very lightweight. Graphics design services are available. For more information, contact Haaga & Associates, 100 Ebbtide Avenue, Sausalito, CA 94965; (Tel) 415-332-6560, (Web Site) www.haagaexhibits.com.
Dimensions Displays Ltd. produces the D4 banner stand available in three widths and several heights. Banners can be changed easily, their size varied and more than one banner can be displayed on a single unit. The steel base provides stability and by adding linking units, brochure holders or lighting, a complete exhibit system can be created. For more information, contact Dimensions Displays Ltd., 4090 A Sladeview Crescent, Mississauga, Ontario, Canada L5L 5YS; (Tel) 905-569-2640, (Web) www.d4displays.com.
Banking Meets Basketball at New Orleans Arena
Hibernia National Bank, New Orleans, saw the opportunity to reinforce its leadership role in the community through sponsorship of the city’s new NBA team, The Hornets. The partnership included the branding of a quadrant of the Hornets’ New Orleans Arena.
A three-story cityscape features a basketball player, midair, in front of the bank’s well recognized downtown headquarters. The second level boasts a model of the Hibernia tower atop a display of historic photos of New Orleans-area high school basketball players. The third level includes an interactive display where kids can get a photo of themselves dunking a basketball.
Keating Magee, New Orleans, developed the program for Hibernia.
Dr Pepper Annouces “X2” Promotion
Dr Pepper has announced plans to team this summer with the X-Men, stars of Twentieth Century Fox movie release of “X2.” The promotion’s starring attraction will be the chance to instantly win $100,000 by looking under the cap of specially-marked 20-ounce bottles or on game pieces inside specially-marked 12- and 24-packs. Additional prizes include movie tickets and 12-packs of Dr Pepper products.
“The X-Men franchise is a compelling match for our primary promotional target of 12- to 24-year olds,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing. “The ability to reach high-volume consumers, combined with the early summer release date, make X2 a dynamic promotional partner for Dr Pepper and Red Fusion.”
Dr Pepper will release commemorative X2 cans, and customers can redeem Dr Pepper X2 20-ounce labels to receive a Dr Pepper/X2 T-shirt. The promotion will be supported with extensive p.o.s. materials.
New CVS In Las Vegas Features Super Screens
Sharp Marketing & Associates Ltd., has been awarded the exclusive right to market the commercial advertising on the four “Super Screens” located on the site of CVS/pharmacy’s new store on the Las Vegas ‘Strip.’
These four screens will impact on upwards of 1 million pedestrians and over 3 million vehicle passes per month. The screens will run 24 hours a day, seven days a week and feature both content and branded advertising promoting places of interest in Nevada and retail vendors.
Ray Shapira, Sharp’s V.P., Operations, said, “This is an exceptional opportunity to reach a huge cross section of consumers who demonstrate a free spending spirit.”
For more information, contact Sharp Marketing., 5481 Dundas St. W., Toronto, ON M9B 1B5 Canada; (Tel) 866-742-7758 (Web) www.SharpMarketingUSA.com.
Outwater Plastics
DVW Launches Dynamic Ad Media
Digital Visual Werks Inc., Palm Springs, CA, has announced a new program enabling marketers to reach consumers via oscillating billboards on top of automobiles. Using Designjet printers from Hewlett Packard and remote queuing wireless technology, DVW allows billboards to change in seconds according to demographics, time and location.
Ignacio Fonts, V.P., HP Inkjet Commercial Division, said, “DVW's programmable dynamic displays are bringing to the printed media the type of targeting that broadcasters have been employing for years. The ads are brilliant and durable since they use HP Colorlucent Backlit UV Media and ink.
The displays hold up to 24 ads and change via a scrolling mechanism that is queued on demand by wireless technology.
For more information contact Digital Visual Werks at (Tel) 760-779-4898, (Web) www.digitalvisualwerks.com.
Hankscraft Motors, Reedsburg, WI, will be showing this Jim Beam Rotating Holiday Bottle. This multi-dimensional display was produced with a variety of materials, cardboard, styrene, and EPS. It operates on one battery motor, but has a 2 way motion. Because of the 2-way motion, the graphics can be viewed from any location in the store. It was the first display produced with this motor by Hankscraft. To learn more about this display, contact Dave Laridaen at Booth at GlobalShop; or call 608-524-4341.
American Lighting Inc., Denver, Colorado, will be showing this edgelit transparency sign which uses a cold cathode light source. The base illuminates a 3/8" thick acrylic panel from the edge, at which point the transparency is dropped in front of the Edgelit acrylic. This creates the backlighting for the transparency. It is available in various lengths ranging from 6" to 26". To learn more about this display, contact Randy Schultz at GlobalShop, Booth 455; or call 800-997-9004.
Proprint Services, Inc., Toronto, Canada, will be showing this In Store End Aisle, which is printed on 24 pt. Board, die cut to shape with other parts mounted to be board and die cut. The poles are covered in yellow and were drilled and kitted with feet for distribution to over 750 locations for the Superbowl, with other game cards, coasters, displays and mounted boxes. To learn more about this display, contact Marc Salsky at Booth 884, at GlobalShop; or call 416-754-3028 x248.
Testrite Instrument Co., Inc., Newark, NJ, will be showing its Presto™ Pop-Ups Frame Kits which are composed of 2 ½' square quads and include Velcro® binding and a travel bag for total portability. The Pop-up display sets up in two minutes and is economical. It provides a virtual portable billboard. For a complete display, the "face", a wrinkle free" stretch fabric, is available and includes high impact, interchangeable graphics. The kits are available in various sizes with different graphic sizes. An option, is an end cap wrap around for a flat, clean look. To learn more about this display, contact Paula Franqueira, Sales V.P., at Booth 438 at GlobalShop; or call 973-589-6767, Ext. 33.
Clearr Corporation, Minneapolis, MN, will be showing its Triad® p 3-message floor display, which is a standard TriAd unit attached to a pedestal, which allows it to stand independently at viewing height. A spotlight draws extra attention to the moving graphics. The products it is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail setting to merchandise any product of a reasonable size. To learn more about this display, contact Ryan Lester, Booth 3202, at GlobalShop; or call 763-398-5400.
Merchandising Inventives Inc., Waukegan, Illinois, will be showing these chrome metal sign frames which are available in twelve styles with rigid stems, adjustable stems and wedge base frames. Also available are chrome channels with acrylic sign holders in wedge bases and rigid stem bases. All frames hold either 11" x 7" vertical and horizontal signs or 5 ½" x 7" vertical and horizontal signs. To learn more about these displays, contact Merchandising Inventives at GlobalShop, Booth 1387; or call 800-367-5653.
Sterling Promotional Corp.
PUCKER NEON. The Colorful World of Pucker is brought to life through the use of neon. Each flavor of Pucker Schnapps is brightly represented with colored neon letter. The neon power supply has a dimming feature, which allows for versatility. The lightweight Pucker Neon sign uses less than 3 square feet of space. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
BUDBOWL 2003 DISPLAY. This display conveys the eye-catching look of reporter Melissa Stark holding a six-pack of Budweiser while standing inside a football stadium. Assembly takes only two minutes because lug-ons are attached. The display can also be used as a counter unit, case stacker or pole display. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
M.A.C. SNOWGIRL WINDOW DISPLAY AND PROPS. This program was created to create an impactful holiday window environment. The display includes a 6 foot illuminated cylinder silk screened with the brand's holiday images and a dyecut stand alone images which adds dimension and animation. Created by The Royal Promotion Group, 119 West 57th Street, 9th Floor, New York, NY 10019.
SERTA SHEEP NEON. This sign features the Counting Sheep icon in a unique manner so that the sign serves for both drive-by logo as well as brand icon association. The logo neon establishes brand credibility for the retailer and is retailer friendly because it can be easily mounted onto a wall, used for tabletop presentations, or hung in a window with virtually no assembly required. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
HUNTER FAN SAM'S CLUB. This display is an on-shelf information system that helps to supplement the knowledge of salespeople about Hunter Fan's product and the Hepatch air cleaning technology. The display can be installed in minutes and affixed to a gondola or shelving. The display was designed to fit within the parameters of the store's merchandising applications and to facilitate the flow of product information to consumers. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
President® Specialty Cheeses Steel Display Stand
This heavy-duty portable display stand was created for Lactalis USA/President® Brand of Specialty Cheeses. The steel display stand holds a twelve-foot high giant inflatable balloon in the shape of a President® Wadge. The oversized display made its first appearance in the Bastille Day Festival. The purpose of the project was to create a powerful impact to the estimated 30,000 people in attendance and to boost President® Brand awareness and recognition. This display will also be at the upcoming 2003 Bastille Day Festivals in New York, Washington, DC and Miami. The President® Specialty Cheeses Steel Display Stand was created by Pinquist Tool & Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.
SoccerPal InfoWing
This two-pocket InfoWing is used in sporting goods retail accounts to help sell SoccerPal soccer training products. The InfoWing is available in several configurations and pocket combinations. They can be attached to shelves, peg hooks, slatwall, gondolas and pallet racks using adhesive, magnets or special adaptors. The plastic pockets hold sales messages, product and/or warranty information and features/benefits. The InfoWing is ideal for attracting retail shoppers to a product areas as well as communicating the uses and facts about the products. The pockets slide onto the display, for an adaptable, yet long lasting products information center. The SoccerPal InfoWing was created by SalesEdge Displays™, Division of Vidpro International, Inc., 1624 West Crosby Road, Ste 124, Carrollton, TX 75006.
Sauza Lighted Mirror
Allied Domecq Brands and Miller Brewing used this high profile P.O.P. sign to support the introduction of Sauza Diablo flavored malt beverage brand. This large, backlit mirror features the brand’s distinctive crest. The UL approved backlit sign is surrounded by a special red “holographic” film which gives the display the illusion of movement and depth. The Sauza Lighted Mirror was created by Heritage Sign & Display, 344 Industrial Drive, Greenacres Park, Nesquehoning, PA 18240.
Skyy Blue Neon Sign
The Skyy Blue Neon is an oversized replica of the label seen on its bottle. In order to get ahead of its competition, the Skyy Blue neon needed to simply shine through all other advertising noise and promote the unique Skyy Blue beverage. The sign was designed to fit into any retailer's window and to be hung up in a matter of minutes. The vertical orientation assures the sign's placement in any retail environment. The Skyy Blue Neon Sign was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
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