Heineken And RealNetworks Team For Promotion
Heineken USA and RealNetworks, Inc. have joined forces for a summer promotion to offer digital music fans millions of free songs. Every specially marked 12-pack of Heineken will include a unique code redeemable for 2 free songs from RealNetworks. Heineken will support the promotion with a comprehensive marketing program.
“2004 will be the year digital music takes off and Heineken is proud to work with RealNetworks to deliver the best digital music experience to consumers,” said Steve Davis, Sr. V.P. of Marketing for Heineken.
“Heineken’'s marketing savvy and commitment to the music industry makes them the ideal partner,” said Dan Sheeran, Sr. V.P. Marketing, RealNetworks. “Heineken’s ability to reach millions of consumers and deliver free music is a great way to help celebrate the ten-year anniversary of RealNetworks.”
Early Times Features ‘Tool Times’ Promotion
Brown Forman’s Early Times Old Style Kentucky Whisky celebrates the do-it-yourself attitude of Early Times drinkers across the country in an off-premise promotion entitled “Tool Times.”
The campaign elements remind customers that hard work deserves a fitting reward.
Attention-getting posters and a mass display feature the Early Times bottle and tool girl.
A magnetic stud locator with leveler are attached to the 750 ml and 1.75 Liter bottles.
Hewlett-Packard Features Interactive PC Display
Hewlett-Packard wanted to create a user-friendly display design that invites the consumer to interact with the Compaq Tablet PC TC1000 in a convenient way.
The display header encourages consumers to “Get Outside The Box.” Side panels list the product's features and benefits. The 33" x 16 ½" x 23" display also contains a literature tray.
The Hewlett-Packard Interactive PC display was produced by Rapid Displays a Chicago, IL-based point-of-purchase display firm.
Old Forester Promotion Celebrates Baseball
Old Forester is conducting an off-premise promotion that celebrates the upcoming baseball season complete with a baseball case card, poster, shelf talker and oversized foam bat. Where available, consumers can purchase an autographed Old Forester baseball by Yogi Berra, Stan Musial, or Gaylord Perry. The baseball comes complete with an acrylic case and certificate of authenticity.
Old Forester Kentucky Straight Bourbon Whisky is produced and marketed by Brown-Forman Corporation.
Guinness Display Attracts Attention At Beverage Outlets
This display for Guinness will be visible above cases of Guinness beer at beverage distributors. The graphics are changeable so it may be used for future promotions.
The display was created for Guinness by Dan Lipman & Associates, a Locust Valley, NY-based p.o.p. display firm.
Murphy’s Challenge Promo. Runs At Retail
Murphy’s recently conducted the “Take the Murphy’s Challenge” promotion this St. Patrick’s Day.
Banners and point-of-sale materials included a push to the Web site where beer drinkers could challenge themselves, and their friends to pour the perfect pint. Consumers also had the opportunity to challenge themselves to an interactive limerick game via text messaging on their cell phones. The ten best entries will be featured on www.drinkmurphys.com.
“With the Murphy’s Challenge campaign, it’s not just about increasing volume on one night in the pub or at retail POS but about creating brand loyalty to our stout,” said Donal O’Sullivan, Marketing Manager at Star Brand Imports. “By tapping into consumers’ personal technology we are making Murphy’s part of their leisure activities and daily life.”
McKenize Of Vermont Chalkboard Promotes Brand
McKenzie of Vermont commissioned this large chalkboard for hanging behind counters in delis where its specialty meats are served.
Its functionality in enabling deli owners to write menus, specials, etc. helps to assure that it will be prominently displayed at the point-of-purchase. Its wide wood frame and custom printed wood logo oval evoke McKenzie’s country tradition, and the meats and deli sandwiches printed on the board help to connect the McKenzie name with mouth-watering foods in the mind of the consumer. The McKenzie of Vermont Logo Chalkboard was produced by Heritage Sign & Display of Nesquehoning, PA.
Casa Bacardi Opens At Tampa International Airport
HMSHost, a provider of food, beverage and retail concessions to the travel industry, and Bacardi U.S.A., have introduced Casa Bacardi at the Tampa International Airport. Designed to bring a fun, distinctive atmosphere into the airport environment, Casa Bacardi showcases the customs, cuisine, and distinct flavors of the Caribbean Islands.
Café style seating, vibrant décor elements, and glass outer walls complement the Airport concourse’s architectural flair and evoke the spirit of the Bacardi tradition.
At Casa Bacardi, travelers can enjoy a Bacardi cocktail or a complete casual dining experience featuring lighter fare items such as Conch Fritters and Tropical Grilled Tuna.
Neon Source creates edge lighted counter displays with a combination of laser etching and printing for a distinctive look. The Laser Cut signs use optical acrylic, laser cut in relief of your logo and are edge lighted with a 4 mm cold cathode neon tube in the aluminum base unit.
The units are available with colored lenses or colored acrylic. An actual product can be placed in a cut out in the acrylic panel as well. For more information, contact The Neon Source, 3428 Pickwick St., San Diego, CA 92102; (Tel) 619-239-NEON, 800-504-NEON; (Fax) 619-239-6370; (Web Site) www.neonsource.com.
Design Manufacturing, LLC offers The Oval Intruder Sign System to attract shoppers’ attention at the retail aisle. Featuring durable ABS construction, the Intruder can be displayed from a gondola upright, from slatwall or pegboard, even over an endcap display pallet. The Oval Intruder can be used as a category sign, for product descriptions, price points, or to call attention to seasonal specials. For more information, contact Design Manufacturing, LLC, 5858 Safety Drive, Suite C, Belmont, MI 49306; (Tel) 616-647-2229; (Fax) 616-647-3225; (Web Site) www.designmfg.com.
MDI has introduced the PosterGrip® Light Panel, featuring a patented, edgelit technology in an ultra-thin light-diffusing frame. The in-frame balasts and lamping deliver 1” to 1 1/2” profile depths. The Panels can be supplied in many different sizes and shapes for all types of p.o.p. applications. For more information, contact MDI Worldwide, 38271 West Twelve Mile Rd., Farmington Hills, MI 48331; (Tel) 248-553-1900 (Fax) 248-488-5700; (Web www.mdiworldwide.com.
Heritage Sign & Display utilizes an array of different technologies to create point-of-purchase signage with special motion effects that attract attention. Heritage can create custom polarized or electro-luminescent motion signs as well as lenticular and holographic signs. For more information, contact Heritage Sign & Display, 344 Industrial Road Nesquehoning, PA 18240; (Tel) 570.645.8701; (Fax) 570.645.2178; (Web Site) www.popsigns.com.
AccessVia has introduced a dynamic merchandising technique using Epson’s PowerLite projection. AccessVia solutions allow product information extracted from databases to be displayed in a variety of formats including printed and electronic signs and self-service terminals. Epson’s projection technology is another high impact delivery alternative. A display may be a static image of a product projected above a store aisle, with real-time price and feature information or a projection might include animation and scrolling ticker. For more information, visit www.AccessVia.com.
Promotional Wood Products specializes in wood replication for the production of point-of-sale displays and signs. With the use of polyurethane, the Company can offer a more durable and lower priced product. For more information, contact Promotional Wood Products Ltd., Box 44, 5 Main Street, Brodhagen, ON Canada N0K 1B0; (Tel) 888-913-WOOD, 519-345-2562, (Fax) 519-345-2869, (Web Site) www.pwpnow.com.
The Nova Media Group has acquired the worldwide patent rights to the Artlite illuminated display technology. Artlite provides high impact graphics in standard backlit displays. The process can create halo effects, 3-D relief effects and neon effects, all while providing detailed reproduction of brand graphics that cannot be achieved in neon signs. For more information, contact The Nova Media Group, Fort Worth, TX, (Tel) 817-810-9600, (Fax) 817-332-5854, (Web) www.artlite.com
Diversified Label is a flexographic printer specializing in point-of-purchase display products. It offers a wide variety of display products, including cooler clips, channel strips, display rack graphics, base wrap, and sign hangers. For more information, contact Diversified Label, Inc., 136 Industrial Drive, Birmingham, AL 35211; (Tel) 205- 942-4791; (Fax) 205-942-4896; (Web Site) www.diversifiedlabel.com.
Spring-Roll LLC has been supplying the point of purchase market with the highest quality changeable copy components available. Products include folded numbers, spiral bound copy, chip inserts, or the multifunctional Spring-Roll. The Company can tailor its products to meet exact needs. For more information, contact Spring-Roll LLC, 815-A Progress Drive, Winder, CA 30680; (Tel) 770-868-8900, (Fax) 770-868-8901, (Web Site) www.spring-roll.com.
Clamp-Swing Pricing Co. manufactures the FrameWork Modular Sign System, featuring a flexible adaptor for aisle signing that is capable of taking a direct hit from shoppers and springing back to its original position. The frame can be aligned without tools. It is stocked in five colors with additional colors available. For more information, contact Clamp-Swing Pricing Co., 8386 Capwell Drive, Oakland, CA 94621; (Tel) 510-567-1600, (Fax) 510-567-1830, 800-227-7615, (Web Site) www.clampswing.com.
Oce has introduced a UV hybrid inkjet printer for p.o.p. sign making applications. The Oce Arizona 60UV uses ultraviolet (UV) curable inks to produce large format display graphics on rigid and flexible substrates. It combines both flatbed and roll-to-roll printing capabilities with UV ink technology. The printer can print directly onto rigid substrates up to 60" wide by 96" long by 3/8" thick. It prints on such rigid substrates as foam-core style mounting board, PVC sheets, styrene, and aluminum-plastic composites.For more information, visit www.oceusa.com.
Outwater Plastics
Hankscraft creates custom back-lit clocks for point-of-purchase promotions. These high quality clocks have a brilliant exterior finish and bright attractive back lighting to accent the featured product. The back-lit clocks are available in a variety of sizes and colors. For more information, contact Hankscraft, Inc., 300 Wengel Drive, Reedsburg, WI 53959; (Tel) 608-524-4341; (Fax) 608-524-4342; (Web) www.hankscraft.com.
William Merit & Associates offers a double-sided information holder with a flexible hinge. This brochure holder attaches under the shelf and does not obstruct product placement. For more information, contact William Merit & Associates, 2550 Via Tejon, Ste. 2D, Palos Verdes, CA 90274; (Tel) 310-373-0986, (Fax) 310-373-2943, (Web Site) www.williammerit.com.
Revolution Display Systems offers scrolling signs for displays and exhibits. They are light-weight for temporary installations and durable enough for permanent placement. Available for both indoor and outdoor use, the Revolution display system features maintenance-free brushless motors, battery-backup, versatile and easy-to-use control software, and wireless control. Programmable features include dimmable backlighting, speed control, up to thirty-two frames of high-resolution color art, and groups of synchronized displays. For more information, contact Revolution Display Systems Inc., 415 Horner Ave., Etobicoke, ON M8W 4W3, Canada; (Tel) 800-461-0776 or 416-259-4690, (Fax) 416-259-7266, (Web) www.revpower.com.
Expand offers a catalog of its retractable banner stands and display systems. Products featured include the Expand QuickScreen 1, QuickScreen 2, and QuickScreen 3, the Expand BannerStand, Expand 2000, Expand Tower, Expand BrochureHolder, BigFabric, XStand, and Expand SmartStand. For a copy, visit the Expand Web Site at www.expandmedia.com.
In-Store Ads Promote Lean Cuisine Low-Carb Frozen Entrees
Nestle Prepared Foods Company is using in-store advertising to promote the introduction of Stouffer’s Lean Cuisine low-carb frozen entrees. Floor advertisements inform carb-counting consumers that they can “Count on Lean Cuisine.”
“The 11 varieties provide our consumers with convenient, easy-to-make meals that contain 12 to 25 grams of carbohydrates, less than 300 calories, and most importantly, are delicious,” said Brett White, Marketing Director for Stouffer's Lean Cuisine. “It’s something our carb-conscious consumers have been telling us they want.”
The Lean Cuisine low carb entrée line includes Three Cheese Chicken, Roasted Turkey and Vegetables, Steak Tips Portabello, Honey Dijon Grilled Chicken; the Herb Roasted Chicken and Beef Pot Roast entrees; and five Lean Cuisine meals with new low-carb recipes.
The point-of-purchase ads have been placed in grocery stores around the nation.
Sterling Promotional Corp.
Amstel Light To Sponsor Iceland Open
Amstel Light beer has arranged for title sponsorship of the 2004 Iceland Open. The amateur golf tournament takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and is played on two of Iceland’s finest golf courses.
To support its sponsorship of the Open, Amstel Light will be offering numerous promotions and trips supported with special point-of-sale materials.
Amstel Light is also the official beer of the PGA of America, supporting the brand’s goal of being the preferred light beer for golf enthusiasts.
Chivas Regal Launches Global Campaign
Pernod Ricard USA has launched a new marketing campaign for Chivas Regal as part of the company’s strategy to restore the brand’s fame and reinforce Chivas Regal as the world leader in the premium whisky segment. Themed, “This is the Chivas Life,” the campaign encourages consumers to make the most of life.
Finlandia Vodka Runs Spring Promotion
Brown-Forman’s Finlandia Vodka is conducting an off-premise spring promotion featuring silk banners, case cards and customized shelf talkers showing a group of friends relaxing in the pure glacial spring water under the Midnight Sun. Special floor displays encourage consumers to interact with Finlandia.
Moretti Promo Offers ‘Secrets Of Romance’
Moretti has continued its “Oh, for the love of Moretti” campaign, with a promotion featuring separate offers in grocery, beverage and liquor outlets. The grocery store promotion paired Moretti with traditional romantic food items and the POS headline “Secrets of true romance.” Moretti six packs were offered with $2-off coupons for Bolla wines and Karen’s Fabulous Biscotti. For liquor stores, POS headlined “In the mood for amore?” offered six 16 oz. Moretti glasses for $6.49.
Yahoo! Traveling Billboard Increases Brand Awareness
Yahoo! recently conducted a “Yahoo! Search Traveling” brand-building tour. “Billboard,” a 15-foot video cargo truck, made appearances at popular events all across the country.
On the back of this Traveling Billboard, thousands of people saw a Yahoo! Search bar, like that used by millions each day on Yahoo! on a video screen, which revealed updated, animated search results related to that specific event.
BrittenMedia Introduces EventTruss For Events
BrittenMedia, a manufacturer and installer of signage and banners for the sports and special events industries, has launched EventTruss, made of super-lightweight aluminum tubes.
“Coupled with our ability to create grand-scale graphics and to install virtually any display for virtually any event, EventTruss is a powerful addition to our lineup,” said Paul Britten, CEO.
EventTruss can be built into an enormous entryway or start/finish line, then broken down into small cubes for transporting and storage. The product can be covered with banners or visual wraps to create impact and attract attention.
For more information, contact BrittenMedia, 2322 Cass Road, Traverse City, Michigan 49684; (Tel) 800-522-9416; (Web Site) www.brittenmedia.com.
Rapid Displays, Chicago, IL, will be showing this McDonald's I'm Lovin' it Merchandiser, an in-store display promoting the new McDonald's ad line "I'm lovin' it". This temporary display was developed to introduce and make customers familiar with McDonald's new ad slogan. The three turning panels spin independently and feature different graphics in each. To learn more about this display, contact Brian McCormick, at Global Shop, Booth 5843; or call 773-927-5000.
Proprint Services Inc. will be showing its latest Basewrap. This continuous roll was printed four color on a poly stock with repeats every 24". This basewrap is unique in that its height is 6 1/2" high as opposed to the normal 12" - 18" high commonly found. To learn more about basewrap contact Marc Salsky at Global Shop, Booth 5928; or call 888-776-7768 or www.pop-online.com.
Clearr Corporation, Minneapolis, MN, will be introducing its PANORAMA™ Sensifier™ a virtual environment which combines the alluring elements of sign, smell and sound into one display unit. The unit starts with a convex-face backlit display and adds sign and sound modules. With over 33,000 scents the PANORAMA Sensifier has applications in countless retail, P.O.P, tradeshow and corporate environments. To learn more about this display, contact Ryan Lester at Global Shop, Booth 4600, or call 763-398-5400.
Pinquist Tool & Die Co., Inc., Brooklyn, NY, will be showing this custom banner stand. Banner stands may be created to specifications. These stands are available in virtually every color including nickel plating and textured finishes such as black wrinkle. Minimum quantities may apply. To learn more about these displays, contact Candace Oshinsky at Global Shop, Booth 494l; or call 7l8-389-3900.
Outwater Plastics Industries, Inc., Wood-Ridge, NJ, will be showing its Mood Light Classic Panels, which blend light, colors and ambience to offer atmospheric lighting. These programmable LED panels pulse and sweep in an infinite variety of colors to create an illumination matrix. A supplied Remote Control generates lighting scenarios and color changing combinations for any desired mood lighting effect. The panels are designed to be wall or ceiling mounted or even used as a single standing display. To learn more about these panels, contact Debbie Crouch or Jason Kronyak at Global Shop, Booth 719; or call 800-631-8375.
MagneCorp, Inc., Minneapolis, MN, will be showing this front-loading mitered frame featuring magnetic material inside with matching polarity to firmly hold posters and prints. This is a new type of frame being introduced at Global Shop. To learn more about this display, contact John Maass at Global Shop, Booth 4357; or call 763-383-l400.
Testrite Instrument Co., Inc., Newark, NJ, will be showing its Presto ™ Pop-Ups Frame Kits which are composed of 2 l/2' square quads and include Velcro ® binding and a travel bag. The Pop-up display sets up in two minutes. It provides an economical virtual portable billboard. A wrinkle free stretch fabric is available for the ‘face’. Kits are available in various sizes with different graphic sizes. Also available is an end cap wrap around for a flat look. To learn more about this display, contact Paula Franqueira, at Global Shop, Booth 4440; or call 973-589-6767, Ext. 33.
Hankscraft , Reedsburg, WI, will be showing its new Animated Audio , an advertising sales tool capable of filling a need not currently addressed. Animated audio may be used to demonstrate, educate, inform and entertain. To learn more about Animated Audio, contact Joe Fish at Global Shop, Booth 6320; or call 608-524-434l.
ProEDGE Systems.com® will be showing "ProFLEXX® a flexible edging product which will allow the installation of a finished edge on non-rectangular mounted images, such as circular, oval or arched shaped images. ProFLEXX is available in black, gold and chrome and can be placed on the raw outside edge of the substrate in order to protect the edge and to provide a "finished, professional" look. ProFLEXX is available in 500' coils which may be ordered directly from the company or any authorized ProEDGE distributor worldwide. To learn more about this product, contact Ric Brady, at Global Shop, Booth 772; or call 800-346-1111.
SMIRNOFF NEW LOGO INTRODUCTION PROGRAM. This program's objectives were to introduce, emphasize and draw consumer attention to Smirnoff's new bottle design and logo. A lighted sign and a bottle glorifier featured Smirnoff's updated logo. The lighted sign features a "bursting" effect and a lenticular print to give the graphics the illusion of being three dimensional. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Budweiser NFL Team Mirrors
These units used screen printed mirrored glass with a washout area to display different NFL team lithos, thereby allowing a national P.O.P program to be targeted to specific geographical markets/NFL teams. The display includes a custom profile extruded frame and picture wire hanger. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL teams/markets. The prominent Budweiser logo helps to make a connection in the consumer between the local NFL team and Budweiser beer. The Budweiser NFL Team Mirrors were created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
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