Pepsi Runs “Drink, Win, Play” iPod Promotion
The Pepsi-iPod Drink, Win, Play promotion offered consumers the chance to look under the cap of specially-marked Pepsi products for the chance to win 1 of 10,000 iPod minis or Pepsi product.
Promotional materials included a counter display, cooler topper, cooler decals, a wobbler/dangler, entry pads and stickers.
The promotional elements were printed on many different substrates, kitted, packed and distributed by Proprint Services, Inc., based in Toronto, Ontario, Canada.
LED Display Panel Provides New Look For Finish Line
Finish Line is using Barco’s outdoor LED video screen to promote its line of shoes and sports attire. The 9- x 3-foot LED display is designed to attract attention and increase store traffic.
“When Finish Line wanted to create its new store in Brooklyn, NY, it was faced with the challenge of how to stand out on a retail-busy street,” said Danny Barnycz, President of the Barnycz Group, Manager of the Finish Line project.
The Barco DLITE 7-millimeter LED display was chosen. Twelve Barco outdoor LED tiles were created to custom-fit directly above the entrance doors of the Brooklyn Finish Line store. Each 7mm tile measures 17.6 square inches, creating more than 25 square feet of total surface display area. The LED video board allows Finish Line to display colorful advertising images even in the most extreme outdoor conditions.
Digital Signs Increase Sales At Hipwear
Hipwear, an upscale retail store in San Jose, CA, is using high impact video messaging targeting potential customers walking by store windows and browsing in the store.
With the advent of inexpensive video monitors such as flat panel LCD screens and plasma displays, retailers such as Hipwear have the opportunity to use high impact TV style advertising to turn store browsers into paying customers.
“Imagine the ability to lower the price of an item at the drop of a hat and advertise it immediately, or run ads inside a store that target a demographic based on the time of day or day of the week,” said Jay McCarthy, Founder and President of the 3rd Bird Media Group, the digital signage company based in Northern CA, which produced the system for Hipwear.
Dr. Martens Display Reflects New Brand Image
Dr. Martens wanted to reconnect with a new generation of consumers as well as reach out to a broader audience.
Opolis Design, Portland, OR, created the Original Since campaign, which abandoned the Dr. Martens boot as a symbol of youth rebellion and turned it into a symbol of youth empowerment. It recast Dr. Martens brand assets in a way that was more relevant to today’s young consumers. The campaign profiles young, creative opinion leaders, with their birth date scrawled across their image. Above the date are the words “Original Since”. Rather than using professional models, Opolis cast real individuals off the street to add a level of authenticity.
The concept was applied across an array of branding initiatives including a global POS package.
Okanagan Spring Brewery Displays Sleeman Brand
Okanagan Spring Brewery wanted to increase brand presence of its Sleeman brand in on-premise establishments by giving retailers a piece of signage that would be prominently displayed and draw attention to its logo.
The sandwich board increases sales of Sleeman by letting consumers know that the establishment carries the brand, as well as informing consumers about the brand. Retailers like the utility of the sandwich board, which enables them to write specials on it, and draws consumers into the establishment.
The Sleeman Sandwich Board was produced by Heritage Sign & Display, Nesquehoning, Pennsylvania.
Suzuki Launches Square Retail Brand Image Program
American Suzuki Motor Corporation recently debuted Empire Suzuki in Dallas and Airport Suzuki in Irving, TX, as part of its nationwide network of next-generation dealership facilities specifically designed to take the stress out of shopping for and buying a new car.
Among the first dealerships to be built in Texas as part of the automaker’s Suzuki Square Retail Brand Image Program, the new facilities feature open-air marketplace designs, bold visual styling and themed displays showing how Suzuki cars and SUVs fit a wide range of customer lifestyles.
“The Suzuki Square Retail Brand Image Program enables Suzuki to capitalize on its plans to launch nine new vehicles in five years, in addition to attracting customers and showcasing the company’s more than 80-year brand heritage,” said Ken Nishida, Retail Brand Image Manager.
Eventually, more than 330 Suzuki Square dealerships are planned nationwide, representing an investment by Suzuki and its dealers of more than $230 million.
Suzuki Square is the dealer-development cornerstone of
American Suzuki's aggressive plan to triple its U.S. sales by 2007 and propel it further into the U.S. automotive mainstream. According to Empire Suzuki owner Tom Georgalis, “The Suzuki Square design makes our new dealership striking and inviting-and we expect it to attract record numbers of new buyers.”
Burger King Markets Western Angus Steak Burger
During a recent episode of “The Apprentice,” contestants were required to name, build, market and sell a new menu item at Burger King restaurants. What the Trump trainees didn’t know is that Burger King Corporation would actually begin serving the winning burger-the Western Angus Steak Burger-nationwide the next day.
Each Burger King received a shipment including ingredients, instructions and “Apprentice”-themed promotional materials, giving them a matter of hours to add the new item to their menus.
The new Western Angus Steak Burger was only available at Burger King restaurants for a limited time.
Nescafe Taster’s Choice Joins With “The Apprentice”
Nescafe Taster’s Choice recently joined forces with NBC's “The Apprentice” for an array of promotional activities including a product sampling campaign and sweepstakes.
During a commercial following a recent episode, the brand announced a nationwide offer for a free, two-week supply of Nescafe Taster’s Choice, the first time it has conducted a product sampling campaign of this magnitude. Consumers were also invited to go to TastersChoice.com to enter for a chance to win a trip for two to The Apprentice season finale. Other promotional activities in conjunction with “The Apprentice” partnership included a national newspaper coupon, in-store grocery displays and an online partnership with Yahoo!
“NBC’s ‘The Apprentice’ contestants developed some very creative ideas to showcase the great taste and the variety of different ways our coffee can be enjoyed,” said Marty Sharkey, Marketing Manager, Nescafe Taster's Choice. “Now, we are inviting fans of the show and coffee drinkers to try a free, two-week supply of Nescafe Taster’s Choice by visiting www.TastersChoice.com.”
P.O.P. Supports Wendy’s Monster Jam Promotion
4Kids Entertainment and Wendy’s restaurants recently teamed up to conduct a national Kids’ Meal program promoting Monster Jam, Clear Channel Entertainment’s popular motor sports franchise.
The promotion offered Monster Jam-inspired trucks in Wendy’s Kids’ Meals. In addition to the truck premiums, Wendy’s also provided Monster Jam themed Kids’ Meal bags featuring a special $3 discount coupon from Clear Channel that could be used toward the purchase of an admission to any arena event during the 2004/2005 season.
Wendy’s supported the promotion with in-store displays, tray liners/activity sheets, and drive-thru signage.
“Wendy’s is happy to bring families together for a special Monster Jam event,” said Fay Kamer, Brand Marketing Manager for Wendy’s. “The excitement surrounding Monster Jam together with the value and quality of a Wendy’s Kids’ Meal make for an ideal match.”
Burger King Displays Spongebob Watch Offer
Burger King used this motion display at its 8.000 restaurants nationwide to display its special Spongebob watch offer.
The promotion was developed to increase store traffic and boost sales to Spongebob fans of all ages.
This 20” long x 44” wide x 72” high display features litho printing mounted to corrugated. It features a silkscreened PETG window and an attention-getting motion mechanism.
This motion display was created for Burger King by Rapid Displays, a p.o.p. display firm based in Chicago, IL and Union City, CA.
Expedia Launches Expedia!fun Kiosks
Expedia, Inc. is launching its new Expedia!fun brand via 36 newly branded kiosks in Hawaii, which provide travelers with a physical location for booking vacation activities, tours and attractions during their trip. The brand launch is an evolution of Expedia’s commitment to helping travelers with every part of their trip, whether in the planning or purchase process or while consumers are at their destination.
“Expedia is bringing its expertise in travel to help customers plan and have great vacations, and that includes what you do when you get there,” said Jamie McDonald, V.P., Destination Services, Expedia. “Expedia!fun extends our brand beyond the Internet and provides travelers with an easy and trusted way to book travel services.”
Participating hotels have the opportunity to reward guests with certificates that can be redeemed at the Expedia!fun desks.
The Home Depot’s ‘Virtual Apartment’ Takes Center Stage In Manhattan Store
The Home Depot recently opened its second Manhattan store bringing 108,000 sq. ft. of home improvement ideas to Midtown Manhattan. Shoppers will find a unique offering of high-end décor items and expanded customer services, like custom closet design and the largest tool center in Manhattan.
Additionally, the store differentiates itself with a “virtual apartment” in the lobby, a 1,400 sq. ft. space exhibiting project-based, real-life expressions in a mock one bedroom apartment.
“The new 59th Street store embodies the spirit of Manhattan and is designed to inspire our customers by helping them see the potential to improve their urban spaces,” said Tom Taylor, Eastern Div. President, Home Depot. The ‘virtual apartment’ gives The Home Depot an opportunity to showcase our most innovative and distinctive products in a way that is relevant.”
Centsible Lighting produces a complete line of electronic products for point-of-purchase advertising. The Company uses the most advanced technologies in POP electronics to produce LED Lights & LED Strips; LED Button Badges; Edge Lit Signs & Displays with laser engraving and colored vinyl; Neon Clocks; Bottle Glorifiers-LED, Compact Fluorescent & Plasma Illuminated; Back Bar Displays; Digital Audio Boxes and Slim Brochure Audio Modules; Ultra Thin Light Boxes; and Cold Cathode & Fluorescent Fixtures. For more information, contact Centsible Lighting, 1534 Stephanie Road SE, Suite B, Rio Rancho, NM 87124; (Tel) 920-968-7719, (Fax) 920-968-7721, (Web Site) www.centsiblelighting.com.
Mcloone Metal Graphics is an ISO 9001:2000 certified metal screen printer that produces metal signs, name plates and labels to enhance promotion and brand identity. Metal signs are made of aluminum, brass and stainless steel. Metal tags, aluminum labels, pressure sensitive labels and domed decals are available with or without adhesive. For more information, contact Mcloone Metal Graphics, 75 Sumner Street, La Crosse, WI 54603; (Tel) 800-624-6641, (Fax) 608-782-3711, (Web Site) www.mcloone.com.
Fairfield Displays has launched an entry level LCD Digital Display System. The new 15" LCD Screen is only 2.1" (53mm) in depth and can be ‘floated in mid-air’ by simply clipping onto standard Fairfield rods (3mm, 6mm or 10mm) or cables (1.5mm and 3mm), which also invisibly holds the power supply creating a clean stylish appearance. Users can quickly create their own presentations on their PC or Mac. The new screen can be mixed with traditional shelving or the new A3 single or double-sided Fairfield Cold Cathode Light Boxes, which use standard paper or ink jet back lit graphics to build a high impact ever changing display system. For more information, contact Fairfield Displays, 1707 Bethlehem Pike, Hatfield, PA 19440; (Tel) 800-496-2181, (Web Site) www.fairfielddisplays.com.
Tex Visions produces Varioforms, which gives variable shapes to advertising messages. Ideal for indoor use at the point of sale or trade shows, these distinctive shapes attract attention. They can also be used for short-term outdoor advertising campaigns. Printing is possible on a variety of textile fabrics from matte to high gloss. Varioforms are easy to handle and assemble. For more information, contact Tex Visions, 453 Lincoln Street, Carlisle, PA 17013; (Tel) 717-249-3273, (Fax) 717-249-4209, (Web) www.texvisions.com.
Red, Inc., has launched the Expand Xstand, a 2’-x-6’ product that combines function with attractive design. Larger images can be tiled across multiple panels. “It’s the ideal option for a company that requires a less expensive alternative to a full-sized booth,” said John Joyce, President of Red, Inc. “We can create a modular system, that can be used at a trade show, or inside a store or office.” For more information, contact Red, Inc., (Tel) 330-253-8108, (Web) www.redincorporated.com.
U.S. Exhibits offers the Revolution 3000 series, a motorized continuous rotating banner. Standard sizes include 24", 36", 48" and 60" with custom sizes available. For more information, contact U.S. Exhibits, 909 Weddell Court, Sunnyvale, CA 94089; (Tel) 408-744-6670, (Fax) 408-744-6695, (Web) www.usexhibits.com.
Exhibitor Depot offers bannerstands of all shapes and sizes, including retractable bannerstands and economical telescopic bannerstands. The Company produces over 15 different bannerstand models. For more information, contact Exhibitor Depot, 6020 Gibson Drive, Cedar Rapids, IA 52411; (Tel) 866-EXDEPOT, (Web Site) www.exhibitordepot.com.
Outwater Plastics
Buffalo Technology Deploys ‘Smart Signs’ In Fry’s Electronics
Buffalo Technology, a provider of wireless network equipment, has deployed MediaTile’s Cellular Digital Signage solution in Fry’s Electronics stores. Buffalo Technology will deploy MediaTile “smart signs” in all their end-cap locations in Fry’s Electronics stores across the nation.
The “smart signs” from MediaTile Co., Scotts, Valley, CA, integrate three fundamental components: a flat-panel LCD or plasma display; on-board intelligence and data storage to schedule and play content; and integrated cellular-data-networking services.
“We chose the MediaTile solution because it provides us with a tremendous competitive advantage,” said Morikazu Sano, V.P., Marketing, Buffalo Technology. “We now have a virtual ‘digital salesman’ right at the shelf, telling consumers about our products. And, if we need to change or update our message, we can do so at will.”
3D Toyota Tacoma Image Wraps Luxor Hotel
Toyota Motor Corp. recently debuted the largest 3D Toyota Tacoma to date as part of the launch of its new brand campaign titled “Moving Forward.” Toyota enlisted the help of Michigan-based visual effects company Division X to achieve that goal.
The pinnacle element of the campaign was an image of the 2005 Toyota Tacoma wrapped on the exterior wall of Las Vegas landmark, the Luxor Hotel. Toyota wanted it to appear as if the Tacoma was breaking through the glass wall of the hotel. The 140' digital image was “shrink-wrapped” to the hotel.
Through-Glass Digital Screen Attracts Buyers
Silver Beacon Media, Davenport, IA, recently placed a through-glass digital merchandising installation at Betts Auto Campus, Des Moines, IA’s dealership for Cadillac, Hummer, Jaguar, Lexus and Volvo.
The unit enables Betts Auto to project commercial messages and community service announcements to thousands of drivers daily. Betts installed the through-glass projection screen because it helps draw attention to Betts instead of other car dealerships nearby, said Lori Mooney, Betts Sales Coordinator.
Office Depot Runs NASCAR Promo.
Office Depot has launched a promotion offering customers the chance to become the “Official Small Business of NASCAR.” The winning business will have its company name featured on the No. 99 Office Depot Ford Taurus that will be driven by Carl Edward on May 7 at Darlington Raceway.
As the “Official Small Business of NASCAR,” the winner will be granted the rights to use a special logo that features the “Official Small Business of NASCAR courtesy of Office Depot” mark. The winner will also receive a $1,000 Office Depot Shopping Spree and a VIP race package, including the chance to meet Edwards, and race memorabilia.
Office Depot is supporting the promotion across multiple channels including special in-store signage and life-size Carl Edwards figures.
Webpavement Powers Barco LED Billboard In Times Square
Clear Channel Spectacolor is using Webpavement digital signage solutions to power a new Barco LED electronic billboard spectacular. The large-format electronic billboard spectacular is the highest resolution LED billboard in Manhattan’s Times Square.
The billboard’s primary sponsor is General Motors. Lowe Worldwide, GMC’s ad agency, will produce the multimedia creative for the electronic billboard.
Mike McGraw of Clear Channel Spectacolor, said, “We chose Webpavement because the system is web-based, offers proof-of-play reporting and requires no technical script writing to schedule multimedia to electronic billboards.”
Sterling Promotional Corp.
Digital Menu Boards Drive Sales
Pepsi has partnered with Kodak and Scala to provide theatre owners with digital menu boards. Featuring 40”x16”x9” wide screen LCD displays, these hi-tech menu boards are automatically refreshed over the Internet or via satellite. The system also has the ability to adapt the menu automatically at different times of the day, and feature different menu items or pricing based on demographics of the customers that day, that week, or that hour.
Local branding of the new digital menu boards is an option as well as local control over the pricing.
For more information, contact Scala, Inc., 350 Eagleview Blvd., Exton, PA 19341; (Tel) 610-363-3350; (Web Site) www.scala.com.
‘E-Z Read’ Display Is Launched
Up, Up & Display has introduced its “E-Z Read” display system that spotlights digital graphics. The easy-to-install system is designed primarily for light poles. It comprises sturdy frames and UV-laminated digital graphics.
For more information, contact Up, Up & Display, LLC, 950 N. Lemon St., Orange, CA 92867; (Tel) 800-734-9599, (Web) www.UpUpDisplay.com.
Joseph Struhl Company
Taco Bell And Pepsi Partner To Launch ‘Baja Blast’ Soft Drink
In a first-of-its-kind partnership with Pepsi, Taco Bell recently introduced Mountain Dew Baja Blast, a soft drink available exclusively at participating Taco Bell restaurants nationwide.
Mountain Dew Baja Blast, which features a Mexican-inspired tropical lime flavor, marks the first time an international beverage company and quick-service restaurant have collaborated to create a proprietary beverage specifically designed to complement the chain's menu items.
Mountain Dew Baja Blast will be supported nationally with a multi-million dollar marketing campaign including in-store point-of-purchase materials.
“Pepsi has proven to be a true strategic partner and understands our need to continue to differentiate ourselves in the marketplace,” said Greg Creed, Chief Marketing Officer, Taco Bell. “We continue to reinforce our 'Think Outside The Bun' message by offering food, and now a beverage item, that consumers can't get anywhere else.”
Checkers Runs Scholarship Promotion
As the official burger sponsor of the Florida Gators and Florida State Seminoles, Checkers Drive-In Restaurants, the Tampa, FL headquartered quick service restaurant chain will donate a portion of the proceeds of each Gator Combo, Seminole Combo or large Coke purchased in the state of Florida to the schools’ athletic scholarship funds, throughout the football season.
Since the promotion began, proceeds donated total $7,680 for the University of Florida and $6,870 for Florida State University.
“We are very excited about the Florida/Florida State Challenge as it stretches our relationship with the universities far beyond traditional sports sponsorships to the support of educational programs and athletic scholarships at both universities,” said Richard Turner, Vice President of Marketing at Checkers Drive-In Restaurants.
Clearly Canadian Launches ‘Vacation Under Every Cap’ Sweepstakes
Clearly Canadian Beverage Corp. has launched a national U.S. retail under-the-cap sweepstakes offering 3.4 million prizes under specially marked caps of Clearly Canadian sparkling flavored water.
The “Vacation Under Every Cap” promotion offers consumers a chance to win a grand prize all-inclusive Carnival Cruise vacation or one of seven Mexican resort vacations. Also available are 3.4 million $100 travel vouchers under specially marked caps redeemable through Odenza Marketing Group, a full service travel incentive agency.
“We view this promotion as an opportunity to reward our consumers, since every cap is a winner!” said Douglas Mason, President and CEO, Clearly Canadian Corp.
Clearly Canadian's marketing campaign for the “A Vacation Under Every Cap” promotion features point-of-sale materials including shelf talkers, cooler decals and in-store merchandising.
Proprint Services Inc., Toronto, Canada, will be showing this Pepsi-iPod Drink Win Play promotion which was created and manufactured on many different substrates. The counter piece and cooler topper were litho printed on l00# coated stock which was then mounted to chipboard and then die cut. The 3 versions of cooler decals were litho printed on repositional cling vinyl and then trimmed or die cut. The wobbler/dangler was litho printed on hop syn, die cut with tape applied. The stickers were flexo printed and rewound onto rolls. All elements were kitted and packed in shipping containers and distributed across the country. To learn more about this promotion, contact Marc Salsky at Global Shop, Booth 6228; or call 888-776-7768 X246.
Clearr Corporation, Minneapolis, MN, will be showing this TriAd P Floor Display which features a standard TriAd unit with an attached pedestal, which allows it to stand independently at viewing height. The display serves as a spotlight which draws extra attention to the moving graphics. Products that the display is promoting are positioned around it, complementing the TriAd P's graphics. To learn more about this display contact Ryan Lester at Global Shop, Booth 4413, or call 763-398-5400.
The Royal Promotion Group, New York City, will be showing custom fixtures developed for Jones New York’s new apparel line, Pappagallo. The whimsical yet modern design supports the brand's positioning.The table and bench create a solid foundation, while the additional signage pieces enhance the brand's presence in a busy department store space. Fixtures are a combination of lacquered wood, powder coated steel and a custom pearl iridescent acrylic. To learn more about this display program, contact Bruce Teitelbaum at Global Shop, Booth 1017; or call 2l2-246-3780.
Pinquist Tool & Die Co., Inc., Brooklyn, NY, will be showing this custom Banner Stand created for the Virginia Living Museum in Newport News, Va, to announce current exhibitions and planetarium show times. The three sided stand holds three 32" wide x 72" high vinyl banners. The stand provides stability and ease of maintenance in high traffic areas. To learn more about his display contact Candace Oshinsky at Global Shop, Booth l064; or call 800-752-0414.
Testrite Instrument Co., Inc., Newark, NJ will be showing a variety of banner stands which hold banners ranging from 36" to 96" in height and 30" - 96" in width. Models feature two strong formed steel bases. Jumbo models are available for added strentgth and durability. They are available in several colors with travel bags. Mini banner stands, sign frames, clip/clamp sign holders and custom stands are also offered. To learn more about these banner stands, contact Larry Rubin,at Global Shop, Booth 1054; or call 888-873-2735.
Spongbob Lobby Merchandiser. SpongBob appeals to a wide demographic ranging from young children To adults. The display was designed to attract watch collectors and increase store traffic and sales. The lobby merchandiser tied into the movie. Created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Mountain Dew "Signs of Dew". This program was a tremendous success for Pepsi. Individual bottlers who must purchase the merchandising from Pepsi, purchased many of the signs following their initial debut, and a re-run of an additional 12,500 signs was required to meet retailer demand. Retailers also loved the signs because they became instant collectibles after the program was over. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Bacardi Flavors Line Mirrored Sign
Bacardi USA wanted to show off its entire line of flavored rum products. They wanted a display that would effectively and inexpensively feature their product and portray them as exciting and hip. They wanted a display that "on premise" owners wanted to receive and use in order to decorate and inform their customers. The mirror portrays the line of Bacardi flavored rums in an exciting new way. The hip young look is highlighted by the translucent blue color and obviously chilled straight up cocktail glass. The printing and mirroring techniques provide a unique sign while keeping costs down and matching the product shots with the screen printed reflections of the product in the reflective pool of liquid below. The Bacardi Flavors Line Mirrored Sign was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Tadashi mPulse! EDDS (Electronic Digital Display System)
Tadashi, a leading designer in the women's apparel arena, is featuring this system in the new Tadashi Boutique in Las Vegas at the Caesars Palace Forum Shops. The System shows a video of Tadashi's Spring line of fashions to customers to WOW them as they walk into the store. The store is a great success. The Taashi mPulse! EDDS was created by IPG Imaging Professionals/Expotrans, 26845 Vista Terrace, Lake Forest, CA 92630.
PanoramaT SensifierT
This display creates a virtual environment by combining the alluring elements of sight, smell and sound into one attractive display unit. The display consists of a convex-face backlit unit with added sight and sound modules. Interfacing is an option, which allows viewers to activate the scent and/or sound functions. With over 33,000 scents available, the display has appplications in countless retail, P.O.P., tradeshow and corporate environments. The PanoramaT SensifierT Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Clearr Corporation offers its TriAd ® H extreme-horizontal 3-message displays ideal for a trade show to draw attention to the booth. TriAd ® H comes in three standard sizes ranging from l4-3/8" x 72" to 24" x l20" with custom sizes available. The sign may also be used as a department header to direct customers to different departments. With its "wave" transition and the ability to showcase three messages in the space of one, TriAd ® H grabs attention. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Optikinetics Limited offers a variety of Plasma Screen and TV Monitor Supports, Workstations, Lecterns and Literature holders suitable for many applications used in exhibitions, promotional displays entertainment and retail markets. These products are manufactured from OPTI Trilite structural systems to specifications and provide sleek and stylish support. OPTI Trilite is available in many sizes and formats in a variety of finishes. Custom fabrications can be integrated with standard components producing unique and innovative designs. Optikinetics also manufactures OPTI Kinetics effects projectors, gobos, bubble bank and strobe lighting. For more information, contact OPTI, ll6 Sylvia Rd., Ashland, VA 23005.
Testrite Instrument Co., Inc. offers its Presto (TM) Pop-Up Frame Kit which consists of two l/2' square quads and Velcro ® binding and a travel bag. The pop-up display sets up in two minutes. It provides an economical virtual portable billboard. A wrinkle free stretch fabric is available for the 'face'. The kits come in various sizes with different graphic sizes. There is also an end cap wrap around for a flat look. For more information, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, NJ 07105.
Expand International of America, Inc., offers its Expand QuickScreen, a retractable bannerstand which is one of the fastest most effective ways to make a presentation in any environment. It sets up in less than 30 seconds and takes on-site marketing to the next level. There are several expressive colors. A patented image cassette system is available to simplify handling when replacing the image. For more information, contact Expand International of America Inc., 300 Long Beach Blvd., Stratford, CT 06615.
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