Budweiser In-Store Displays Promote SI Swimsuit Issue
Anheuser-Busch’s Budweiser brand is the exclusive promotional partner of Sports Illustrated’s annual Swimsuit Issue. Budweiser is also partnering with SI supermodel Molly Sims for exclusive point-of-sale and promotional materials.
Sims will appear on Budweiser’s co-branded point-of-sale materials, including a stand-up display, table tents, banners and a limited edition poster. Additionally, adult consumers may save $1 on the SI Swimsuit Issue when they purchase a 12-pack of Budweiser.
“SI is excited to combine the power of the world’s most widely-read magazine issue with the world’s most recognized beer brand,” said Jeff Price, Chief Marketing Officer, Sports Illustrated. “This relationship leverages the most important elements of the Swimsuit franchise: advertising in the magazine, retail, event marketing and consumer promotions.”
Tecate Revs It Up For Toyota Grand Prix
Cerveza Tecate is the official beer sponsor of the 32nd Annual Toyota Grand Prix of Long Beach, CA.
“It is important for Tecate to have a presence at the Toyota Grand Prix of Long Beach not only because an increasing number of Hispanics are attending, but also because we have seen a growing appreciation for Tecate among non-Hispanic consumers, as well,” said Jorge Cornejo, Heineken USA. “Tecate is thrilled to participate in this event, which supports our efforts to connect with consumers through various unique promotions.”
Tecate’s sponsorship of the Toyota Grand Prix of Long Beach will be supported by p.o.p. displays that encourage consumers to 'Rev It Up!'
New Rack Display Shows Off Fat Bastard Wines
Smirnoff Vodka has introduced Smirnoff Lime, a new addition to its number one-selling line of flavored vodka.
“Flavored vodkas continue to fuel the growth of the vodka category and Smirnoff leads the pack,” said Mark Breene, Vice President, Smirnoff. “Smirnoff Lime is a natural extension to our flavor line as lime has long been a staple flavor in the creation of cocktails.”
Smirnoff Lime flavored vodka is highly mixable and extremely versatile. It pairs will with a simple mixer like cola or tonic water, yet also is a delicious complement to more complex cocktails like the Smirnoff Lime-Island Iced Tea or the Smirnoff Tall Lime Cosmo.
An array of point-of-purchase materials support the launch including shelf strips, banners and displays.
Vincor’s Growers Uses Screen3D To Entice Consumers
Scribblers’ Club Canada featured the Screen3D™ imaging process in this 16" x 20" display for its Vincor's Growers Brand.
This new 3D technology was used to grab the consumers’ attention, emphasizing the refreshing taste of the cider and enticing the consumer to visualize biting into a crisp apple. Printed onto acrylic only 3mm thick, the clouds, bottle and ice visually float 6" above the sky background. The Screen3D process gives depth without the “shifting” effect inherent with traditional lenticular products.
Screen3D is an exclusive 3D imaging process developed by Kenpren 3D Imaging, located in Jefferson, MD.
Interstate Opens All Battery Centers
Known for its automotive batteries, Interstate Battery System International, Dallas, TX, is introducing its newest franchise concept, a store for one-stop shopping for all types of batteries and related power solutions.
Interstate All Battery Centers have “Every Battery For Every Need”-more than 13,000 battery SKUs in stock, from the tiniest watch batteries to the toughest construction equipment to batteries for toys and laptops.
The All Battery Center not only stocks and sells them but can also explain how to install and get the most use out of them.
The fast-growing “all battery” market is expected to top $30 billion by 2010, so it was a natural area of expansion for a battery specialist like Interstate.
Auto Gallery Showcases Car Exhibit
The new 2006 Mitsubishi car models were recently exhibited at the Auto Gallery at Plaza Las Americas San Juan, Puerto Rico.
Mitsubishi wanted a highly modern, techy and attractive look that would not compete with the cars. The Vista Light Sign System, from Vista System USA, Sarasota, FL, was used to display graphics that promote the newest Mitsubishi models.
The Vista Sign project was produced for Mitsubishi by Visual Impressions, a Puerto Rico-based designer of signage and exhibits.
Checkers & NASCAR Unveil Co-Branded Burgers At Grocery Stores
Checkers Drive-In Restaurants has joined Birchwood Foods and NASCAR to unveil its new officially licensed NASCAR Frozen Burgers to grocery stores.
“As NASCAR continues to expand its licensing efforts in the food marketplace, Checkers/Rally’s is reinforcing its position as the Official Burger and Drive-Thru Restaurant of NASCAR and carrying the position and the brand over to grocery store outlets,” said Mark Dyer, V.P. of Licensing and Consumer Products at NASCAR.
Checkers/Rally’s NASCAR Frozen Burgers will hit grocery store freezer cases in early spring, first launching in select North and South Carolina-based retailers. Additional locations are planned to follow in early summer 2006.
Organic Goes Mainstream With Opening Of First Sunflower Market Store
Supervalu has opened its first Sunflower Market store, a value-priced natural and organic foods retail outlet. Located in Indianapolis, IN, the 12,000 sq. ft. store carries natural and organic products and serves as a prototype for the opening of 50 Sunflower Market stores in five years.
Sunflower Market is Supervalu’s response to the rapidly growing demand for natural and organic foods in the U.S. However, the cost of organic foods is the most common obstacle for consumers. Sunflower Market will address that barrier by delivering organic products at a value price point. The store contains: grocery, frozen and dairy departments; produce; deli and cheese; all-natural bakery and café; hormone- and antibiotic-free meat and seafood; beer and wine; and a wellness department.
Heritage Sign & Display has introduced P-O-P On Demand,™ which allows for buying p.o.p. in a new way with lower setup costs, smaller quantity production runs, quicker sampling and fast turnaround for production orders. P-O-P On Demand is ideal for Mirrors, Chalkboards, Dry Erase Boards, Edge-Lit Markerboards, Lighted Signs, Clocks, Wood Signs, Wood Displays and Counter Displays. For more information on P-O-P On Demand, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701, (Fax) 570-645-2178; (Web Site) www.popsigns.com.
Clearr Corp. has introduced XXLite, a large-format, user-friendly backlit display designed exclusively for indoor use. Sizes are available up to 10' x 20'. There are no plastic panels to struggle with or to show reflections.
Flexible graphic surfaces are held in place by an innovative tensioning system. The aluminum structure is available in a wide range of anodized and painted finishes. XXLite features Clearr’s renowned illumination capabilities. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269, Fax: 763-398-0134; (Web Site) www.clearrcorp.com.
The MediaTile Co. has introduced Digital-Sign-In-A-Box, a turnkey digital signage network solution that provides marketers with a jumpstart into “narrowcasting.” The unique promotional system integrates MediaTile “Smart Sign” digital displays with the Verizon Wireless EVDO™ broadband cellular network to instantly reach consumers with multimedia content at the point of decision. With Digital-Sign-In-A-Box, narrowcasters simply plug a MediaTile digital display into any power outlet and the system is instantly network connected through the Verizon Wireless BroadbandAccess network and controlled over the Internet through MediaTile’s secure web-based broadcast portal. The system requires no technical expertise, computer configuration or network setup. For more information, contact The MediaTile Co., 5900 Butler Lane, Scotts Valley, CA 95066; (Tel) 877-881-6900; (Web Site) www.mediatile.com.
Focus Packaging offers p.o.p. signage featuring such technologies as fiber optic, fluorescent, LED and LCD combined with custom injection molded, vacuum-formed and extrusion frame components. Focus offers in-house creative and production departments along with global sourcing of parts and production. For more information, contact Focus Packaging & Display Group, 11409 W. Bernardo Court, San Diego, CA 92127; (Tel) 858-695-3353; (Web Site) www.focuspackaging.com.
Corrugated Components & Devices by Midway Displays, Inc., has introduced the lock seam, metal Shelf Support Tube for corrugated displays. With “Soft - Flow Formed” ends, these new shelf support tubes improve performance and eliminate the deflection that can occur with conventional flat stamped tube ends.The support tubes are available in 1/2”, 3/4” and 1” diameters. Samples are available. For more information, contact Corrugated Components & Devices by Midway Displays, Inc., 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708- 563-2331; (Web Site) www.corrugatedcomponents.com
Testrite Instrument Co. has introduced a new Travel Base for its Classic™ Banner Stands. The redesign features a more contemporary, sleek look with added stability and cost effective aluminum alloy construction. It can be used to display single or double-sided graphics, available in three widths: 18", 24", & 36". All units are telescopic to display a variety of graphic heights. Classic Banner Stands are also available with square retail bases. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 973-589-6767, 888-873-2735, (Fax) 973-589-4196, (Web Site) www.testrite.com.
P.O.P. Broadcasting Co., has announced the IntelaShelf,™ which reaches shoppers in a store with wireless advertising. The IntelaShelf is triggered by a shopper walking down the aisle to play a 10 second ShelfAd commercial. The devices run on a battery and operated by a remote server. Units may be placed on shelves, floor displays, coolers, etc. The IntelaShelf™ devices are interactive. Shoppers can be prompted to use their cell phone to dial a brand marketer directly to receive advice, product information or sales incentives. P.O.P. Broadcasting Co.’s real-time management system allows marketers to specify particular stores, choice of languages and times for the playing of commercials. For more information, contact P.O.P. Broadcasting Co., 410 Pierce Street, Houston, TX 77002; (Tel.) 866-767-7170, 832-476-9245; (Fax) 832-553-1087; (Web Site) www.popbroadcasting.com.
Vulcan Spring offers the Super Pullbox Plus,® which employs a strong steel cable for supporting display signs. A special ratcheting mechanism allows the cable from the Super Pullbox Plus to stay extended at any length. Super Pullbox Plus can be attached to almost any existing sign, dramatically reducing the costs usually associated with adjustable signs. The versatile Pullbox can be mounted in the sign or the ceiling. For more information, contact Vulcan Spring & Mfg. Co., 501 Schoolhouse Road, Telford, PA 18969; (Tel) 215-721-1721; (Fax) 215-721-1739; (Web) www.vulcanspring.com.
Swingframe Manufacturing has added new metal profile sizes to its patented line of changeable graphic Swingframes. The wall-mounted Swingframes come standard in large format sizes: 36" x 48", 40" x 60", 36" x 72", 48" x 8" and are offered in the popular “Wide-Face” metal profile. Six standard anodized finishes are available including Satin Black, Satin Silver, Polished Silver, Satin Gold, Polished Gold and Stainless Steel. Swingframes can be built to swing open from the side or swing upwards. Large format metal poster Swingframes come with a break resistant acrylic window. Graphics do not have to be mounted because Repositionable Adhesive Tapes are used to hold the graphics in position. For more information, contact Swingframe, 151 South Main Street, Freeport, NY 11520; (Tel) 516-867-1770, (Fax) 516-867-7073, (Web) www.swingframe.com.
Merchandising Inventives offers an Aluminum Banner Hanger with an upscale, rounded, metallic appearance. Ideal for any semi-rigid material, the Banner Hanger eliminates any bowing Signage up to 1/16" thick fits into the plastic holder and slide holder into aluminum banner. The hanger comes in 24", 36", and 48"; sizes. For more information, contact Merchandising Inventives, Inc., 1665 S. Waukegan Rd., Waukegan, IL 60085; (Tel) 800-367-5653; (Web) merchinv.com.
Tecart Industries offers an economical yet effective lighted signing solution. The TecLite model features a superior level of quality, durability and effectiveness. The lightweight plastic housing is built to last and the framing system is designed for easy installation and changing of face panels. The sign itself glows with the luminescence from TecArt’s proprietary ink formula. For more information about the TecLite model, contact TecArt Industries, 24669 Halsted Road, Farmington Hills, MI 48335; (Tel) 800-886-6615; (Fax) 248-478-8066; (Web) www.tecartinc.com
Outwater Plastics
Forest Corp. has introduced instant on-line estimating and ordering capabilities on its web site at www.forestcorporation.com. Forest produces full color banners, pennant strings, p.o.p. signage, stand-ups, pole displays and more. Forest Corp. offers digital printing, screen printing, and large format offset printing as well as mounting and laminating services. For more information, contact Forest Corp., 1665 Enterprise Parkway, Twinsburg, Ohio 44087; (Tel.) 330-425-3805; (Fax) 330-425-9604, 1-800-637-6434; (Web ) www.forestcorporation.com.
ion exhibits produces a wide range of banner stands for display applications. Products include banner stands that are retractable and stationary, single sided and double sided, table top and floor height. Retractable banner stands are available in 33" and 48" widths and come with fabric or laminated graphics. For more information, contact ion exhibits, 700 District Drive, Itasca, IL 60143; (Tel) 630-285-9500, (Fax) 630-285-9501, (Web) www.ionexhibits.com.
Winstand of America has introduced the Winstand M1 Display System, a banner stand with an elegant and unique design. The Winstand M1 can be assembled in seconds. The weighted base makes the stand sturdy and the single pole design makes it easy to assemble and replace the graphics on location. The M1 is an outstanding solution for the distribution of display graphics to multiple locations. Winstand of America is a subsidiary of the Agman Group Ltd., a major global manufacturer/supplier of products to the exhibition and display industries. For more information, contact Winstand of America, 305 Cupertino Way, San Mateo, CA 94403; (Tel.) 650-576-6156, (1-877-winstand); (Web Site) www.winstand.com.
Above All Advertising has launched ABA Tex ™, an adhesive and re-adhesive fabric material that can be used indoors and outdoors. It is easily removable and can be peeled off one surface for re-application somewhere else without leaving sticky residue. ABA Tex is perfect for large format posters, indoor and outdoor signage, wall murals, store fronts, etc. It can be backlit or frontlit and offers great print quality. For more information, contact Above All Advertising, 10401 Roselle St., San Diego, CA 92121; (Tel) 858-552-8226, (Web Site) www.abovealladvertising.net.
Testrite Instrument Co. offers the Domino™ Frame System for table top exhibit applications. The Domino™ Frame System features aluminum alloy frames, which make it lightweight, yet, strong. The frame has a matte black finish, and features 360° fully rotating all metal hinges. It is offered in 3 sizes, 24” x 36”, 18”x 29” & 16”x 18”. All units accept graphics up to 1/4” thick. For more information, contact Testrite Instrument Co., 135 Monroe St., Newark, NJ 07105; (Tel) 888-873-2735; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Sterling Promotional Corp.
Swingbox Licensing Group, LLC has introduced the lightweight Swingbox® PRO tabletop display. Its unique tuck-flap system allows for up to 10 sq. ft. of graphics. Made from corrugated material, the Swingbox PRO is laminated with Fibermark’s skivertex®, for a durable finish. The economical display weighs just 6 lbs. For more information, contact Swingbox, 33 Glen Terrace, Stamford, CT 06906; (Tel) 203-252-2421; (Web Site) www.tradeshowdisplaypro.com.
Mark Bric is introducing the Mark Bric MultiMaster,a new aluminum banner stand. Banners of all materials up to 9’ feet tall and 4’ wide can be displayed both single and double sided in a variety of positions, thanks to the telescoping pole system. For more information, contact Mark Bric Display Corp., 4740 Chudoba Parkway, Prince George VA 23875; (Tel) 800-742-6275 (Web) www.markbric.com.
Joseph Struhl Company
Brown Forman Urges Consumers To ‘Start Things Up’
Brown Forman has launched a marketing campaign for its Southern Comfort brand to promote SoCo Lime drinks.
“SoCo gives the brand an energetic personality,” said Ann Stickler, Global Marketing Director, Southern Comfort. “We recognize that today’s consumer personalizes Southern Comfort to make it their own, and SoCo Lime is the way they call for it.”
“The new ad campaign is vibrant, fun, and energetic, just like SoCo, and SoCo Lime is the invitation to friends that says its time to get the night started,” said Stickler.
The fully integrated campaign features TV, print, internet, out of home and in-store advertising. Point-of-purchase materials include case cards, pennants, and neon signs, all featuring bright green graphics.
‘JCPenney Experience’ Comes To Times Square
J.C. Penney is featuring a 15,000-sq. ft., virtual store in Times Square in New York City, to showcase its recent changes. The “JCPenney Experience” store, a showcase for its private and exclusive brands, enables shoppers to purchase the Company’s full range of merchandise at interactive kiosks.
“The JCPenney Experience will be a dramatic statement reflective of the changes taking place at JCPenney,” said Myron Ullman III, CEO. From one of the most visible and visited spots in the world, JCPenney will highlight all that is new at our company. Taken together, the full-scale branding campaign we are launching is designed to reinforce for our customers JCPenney’s commitment to offering exciting styles at smart prices in an easy, convenient shopping environment and make clear to new customers that it really is ‘all inside’ at JCPenney.
Dunkin' Donuts Lifesize Coffee Cups Placed At Logan Airport
Airline passengers at Boston’s Logan Airport recently have been greeted by several life-size Dunkin' Donuts coffee cups located near terminal ticket counters. The cups have become conversation pieces and visitors have been taking photos by the pink and orange logo, which has a strong association with the New England region.
To create these eye-catching icons, Dunkin' Donuts partnered with Hill, Holliday and Airport Marketing Income (AMI). Designed by Hill, Holliday, each cup is constructed using a wooden frame and wrapped in fiberglass. Two of the cups stand alone, anchored by 800 lb. concrete bases. Dunkin' Donuts also has a 117’ graphic at Logan.
BooKoo Beverages Xtreme Sweepstakes Targets Young Males
BooKoo Beverages, Dallas, TX, recently promoted the launch of its 16-oz. energy drink with the BooKoo Xtreme Sweepstakes, giving consumers a chance to win a trip for two to the 2006 Summer X Games.
The package includes a roundtrip airfare, a 3-night stay at a 4-star hotel, and various X Games tickets. BookKoo is also giving away 140 pit bikes to second-place winners in the drawing. Consumers can enter the contest by signing up at www.bookooenergy.com/win.
“This promotion will be a definite traffic-driver at retail,” said Daniel Dower, President of BooKoo Beverages. “Retailers will be featuring some eye-catching POS materials to support the promotion and we’ve made the whole process easy for any retailer to get involved.”
The promotion ties in with the company’s sponsorship of the BooKoo Arenacross Series.
Grupo Modelo Debuts Corona Billboard At Times Square
Grupo Modelo, the leading Mexican brewer, has put up twin billboards of its starship brand Corona Extra in the center of Times Square in New York City. This is the first lime in the history of Times Square, known for its spectacular ads, that a Mexican brand will hold a place of honor.
The billboard consists of two signs, each showing the famous image of the transparent Corona beer bottle with a lime wedged in its neck.
At 92 feet high and 35 feet wide, the signs are among the largest in Times Square.
Dickens Conducts ‘Taste the Difference’ Promotion Campaign
Dickens Energy Cider has launched the “Taste the Difference, Feel the Difference” campaign, whereby it allows customers at the store to buy any other energy drink in the store and get a Dickens Energy Cider free.
The Company already knows that Dickens Energy Cider wins side by side taste tests with over 70% of the people preferring its drink over that of its competitors.
With this promotional campaign, the retailer receives point-of-sale materials including gas pump signs, banners, window posters, cash register signs, lights, cooler stickers and/or cooler suction cup racks.
This promotion will be rolled out to approximately 100 new stores per distributor per month and has been very successful to date.
Simon & Smart Sign Launch Media System
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, and Smart Sign Media, (www.smartsignmedia.com), have launched advanced outdoor digital video systems at Simon Malls in GA and CA.
This mall medium features digital wall signage, entrance marquees and free-standing signs. Content will showcase a mix of mall-specific major brands, events and other mall-messaging. The signs range in size from 9 x 16 feet to 20x 30 feet.
Smart Sign will enable advertisers the chance to target messages to consumers in a variety of formats. The signs, situated at major thoroughfares adjacent to the Malls will be equipped with ‘smart’ technology that detects FM radio signals from passing motorists and adjusts ad messages to specific demographics. The network will also enable consumers to receive coupons via cell phone.
Mall Food Courts To Feature Video Screens
Ceiling-mounted video screens have been placed in mall food courts across metro New York and Los Angeles, installed by the Clear Channel Digital Mall Network, a joint venture between Clear Channel Malls and Digital Advertising Network (DAN Media), a Montreal, Canada-based provider of large-format, digital screen networks.
The large-format, full-motion, multi-format video screens feature content from Yahoo! and 30-second commercials. A network involving 200 malls in the top 20 markets is planned.
For more information, contact Donna Baker, President, Clear Channel Malls, (Tel) 281-414-1573.
GroundFX Interactive Ad Medium Rolls Out
The GroundFX system from GestureTek, a visual display that enables consumers to interact with advertising, is being rolled out across the U.S. It is being distributed nationwide by Monster Media, which licenses the new system through an expansive media network.
The advertising system draws consumers into each ad by using interactive video technology projected onto an eight foot (or larger) floor display, where consumers use a range of body motions to interact with dynamic animation. GroundFX also integrates sound to further immerse consumers into the environment. GroundFX advertisers have the unique ability to monitor customer reaction to their ads utilizing a proprietary built-in monitoring feature.
GroundFX system will be introduced into sports stadiums, entertainment venues, and convention centers. For more information contact GestureTek, (Tel) 800-315-1189, (Web) www.gesturetek.com; or Monster Media, (Tel) 407-323-1686, www.monstermedia.net.
Outwater Plastics Industries, Inc., Bogota, NJ, features more than 40,000 product in its catalog, including this new Illuminator Shelf Lighting to dramatically strengthen sales and create measurable R.O.I. This new patented merchandising tool is designed to enhance brand awareness by illuminating facings on the shelf. It is easily and quickly retrofitted to existing shelving without the use of tools. The Illuminator adapts to changing plan-o-grams and focus areas and can be customized to brand specification. To learn more about this product, contact Outwater Plastics personnel at Global Shop, Booth 2502; or call 800-631-8375.
Testrite Instrument Co., Inc., Newark, NJ will be showing the CLIPSTER Poster Frame, a lightweight oval aluminum alloy tubing with clips and springs that ensure constant tension. A novel sliding mounting clip provides both a wall mounting and suspension solutions, allowing the frame to be hung either vertically or horizontally. It ships knocked down, and assembles without tools. To learn more about the CLIPSTER Poster Frame, contact Paula Goodelman at Global Shop Booth 263l; or call 973-589-6767.
Clip Strip Corporation, Hackensack, NJ, will be showing its "Roto Clips" which grab customer attention with these fun, flexible and functional clear plastic sign holders. This new product is ingeniously designed for a variety of uses and can't help but draw the eye to a message. They are available in 8 eye-appealing versions. To learn more about "Roto Clips" from CSC, contact Arc Shelichach at Global Shop, Booth 2737; or call 973-727-4155.
Pinquist Tool & Die Co., Inc. will be showing its new Promo Stand™ which offers a clean and stylish way to display foam core and rigid signs. The Promo Stand™ is available to fit all standard sizes including 22" x 28" and ll" x l4". The stand is fully adjustable and can telescope to fit larger graphics. The stand can also be customized to fit project specifications. To learn more about the new Promo Stand™, contact Candace Oshinsky at Global Shop, Booth 2034; or call 718-389-3900.
MDI will be exhibiting its new V4 line of products, which includes frames, floorstands, ultra-thin light panels, lightboxes and curb signs. Contemporary styling and smooth, curved lines are hallmarks of V4 products. Also, for added convenience, all V4 products are equipped with PosterGrip® front-loading frames. Offered in a wide variety of in-stock items, V4 products can also be customized to client specifications. To learn more about the V4 line of products, contact Susan Terova, Booth 1723, or call 248-488-5783.
Clearr Corporation, Minneapolis, MN, will be showing the TriOla ® Radius, a new display medium which combines the benefits of prismatic sequential 3-message presentation with the newly-developed element of dramatically-curved faces. This "dynamic duo" commands viewers' attention to the multi-part message presentations. It is shown being used in a trade show application as the convex face captivates attendees at even the most oblique viewing angles. The cascading motion of TriOla® Radius, transitions draws even more attention to the message. To learn more about this new product, contact Andy Steinfeldt at Global Shop, Booth l6l2; or call 800-548-3269.
Ciba Vision Shadow Box with Dissolve Unit. The marketing objective was to create a dissolve unit that could be used on a table top, hanging on a wall (with or without) the Shadow Box. The dissolve was developed to visually communicate the key product feature (more oxygen). The display needed to capture the interest of consumers and the eye care professional within the small footprint requirements of an opticians office. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Bud Racing Tach Dangler. This display was designed to reinforce brand awareness and to keep Bud in the mind of nascar fans at the kick off of the racing season. The display is 80# litho mounted to E flute corrugate, diecut, and provided with hanging hardware. It is 30"l x 5"w x l8"h. It has been distributed to liquor stores and supermarkets and is expected to be there for 4 - 6 weeks. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Bushmills Irish Whiskey Display Program
Digital Printing technology was recently used to create a line of P.O.P. items including mirrors, a chalkboard and a Shape-Write ™. There are two mirrors with similar designs but were produced in two different sizes l8" x 24" and 24" x 36". Each mirror features four-color artwork with deep acid-etch effects and metallic foil. The chalkboards feature four-color process digital printing of bottle artwork. The Shape-Write ™ features a custom backlit acrylic header, and a custom digitally printed black melamine back. The digital printing technology allows for new services including acceptance runs of products under the previous minimum as well as providing shorter turnaround times. It also allows for customized messages. The program was created, designed and produced by Heritage Sign and Display Inc. 344 Industrial Road, Nesquehoning, PA 18240.
PanoramaT SensifierT Virtual Environment
Clearr Corporation introduces its PanoramaT SensifierT, a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It started with a convex-face backlit display with added sight and sound modules. Interfacing is another option which allows viewers to activate the scent and/or sound functions. There are over 33,000 scents giving the Panorama T. SensifierT applications in countless retail, P.O.P., tradeshow and corporate environments. For more information contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Gatorade End Aisle Display
This seven foot high display was printed in full color on litho l coated sheets, mounted to corrugate and then die cut into a triangular shape. The display was one part of a whole print pos promotion which included cling vinyl, tent cards, toppers and wobt. The displays were strategically located next to Gatorade products which allowed the consumer to pick up the product and become aware of the current promotion. Since hockey is back this year, the promotion to win a trip to meet phenom rookie Sidney Crosby was a big coup and the display provided vivid graphics along with entry forms to attract consumer attention to the promotion. The program was successful achieving increased sales as well as awareness of Gatorade. The Gatorade End Aisle Display was created by Proprint Services Inc., 562l Finch Avenue East,Toronto, Ontario, Canada MlB 2T9.
Testrite Instrument Co. offers a variety of banner stands, which provide attractive, cost effective solutions for all types of exhibit, event and promotion applications. The banner stands are fully telescopic, and light weight for easy shipping. Testrite offers Classic, Excel and Retractable banner stands. For more information, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, NJ 07105.
Mark Bric offers a complete line of LightUp Displays. LightUp Displays can be used to create brilliant backlit displays ranging from single-unit light boxes to large tradeshow exhibit structures. For more information, contact Mark Bric Display Corp., 4740 Chudoba Parkway, Prince George VA 23875.
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