Winston Evo Flask Introduced With Holograms
R.J. Reynolds Tobacco Co. wanted materials that would “pop” when it planned the retail-support program for the launch of its Winston Evo Flask line extension. It used holoPRISM papers in its point-of-sale materials to position Winston as the most modern, exciting brand in the category.
The first-of-its kind undertaking used the proprietary iSCAN® system to create more than 80 holographic masters that contained 90 different holograms. The masters were copied to shims which were embossed onto rolls of coated paper to produce HoloPRISM holographic paper. PROMA Technologies of Franklin, MA is the producer of HoloPRISM holographic paper.
Joe Michalek, R.J. Reynolds Tobacco’s Vice President., Marketing for Winston, sai, “PROMA Technologies produced dynamic materials that allow us to break through the clutter at retail.”
Sequoia Sandwich Board Proclaims Daily Specials
The Sequoia Sandwich Board offers a large, dry-erase write-on surface, which can be viewed from both sides, to provide a practical way for the retailer to advertise in house specials and promotions. The classic design of the easel allows it to be placed in various types of retail outlets.
The display allows the convenience store retailer to bring the sales message out from behind the counter without allowing under-age consumers access to the product. Graphics used in the display are an extension of the Sequoia’s print advertising.
The display, because it serves a practical purpose for the retailer, gained rapid, widespread placement in specialty shops and convenience stores.
This Sequoia Sandwich Board Display was created by Heritage Sign & Display, based in Nesquehoning, PA.
IBM Display Offers 3 Messages
IBM is featuring this multi-purpose display which offers three rotating messages. The unit has a double-legged pedestal so that it may be used in independent configurations. A literature holder is integrated into the pedestal increasing the functionality of the display. A spotlight illuminates the rotating messages to bring attention to them.
The display is freestanding TriAD® which presents three posters with an eye-catching “wave” transition. It also features easy, tool-free graphic changes with an attractive beveled frame and smooth, quiet operation.
The IBM TriAD® 3-Message Poster Display was created by Clearr Corporation, a Minneapolis, MN-based p.o.p. firm.
Slush Puppie Launches New Marketing Strategies
Slush Puppie Brands, a division of Dr Pepper/Seven Up, Inc., Plano, TX, recently launched the biggest promotion in its history to help increase product distribution, purchase frequency and brand relevance.
In support of this new marketing plan, the Company has produced new branded slush cups, new point-of-sale materials and machine decals, and developed new graphics for each of the Slush Puppie brands, which include Slush Puppie, Vita Plus, Thelma's Lemonade, Pacific Bay, Smooth-E, Lanikai Frozen Cocktail Mix and CaFreezo.
Targeting teen consumers, the Company has launched a promotion, which is offering them a chance to win cash prizes from specially marked peel-and-win Slush Puppie 16-oz. cups.
Checkers Drive-Ins Promote New Kahlua Shakes
Checkers Drive-in Restaurants, Inc., the nation's leading double drive-thru chain, has introduced its newest shake flavor, Kahlua, through an exclusive licensing agreement with Allied Domecq Spirits USA. Targeting adult taste preferences, Checkers’ shake-version of this popular flavor is a non-alcoholic beverage.
“Checkers and Rally's unique and award-winning approach to advertising and marketing has delivered the results these brands have long deserved,” said Richard Turer, Vice President of Marketing, Checkers/Rally’s. “We’re excited to add Kahlua shakes to our marketing mix and look forward to the introduction of additional menu items as the year progresses.”
In addition to new products, the Company has launched a new advertising campaign and accelerated store remodels.
Foster’s Launches ‘SurfAustralia!’ Promotion
Foster’s is inviting consumers to take the ride of a lifetime in the Australian surf this summer as part of the “Surf Australia!” promotion.
Consumers can enter to win one of 30 10-day trips to Australia that will culminate with VIP treatment at an Association of Surfing Professionals sanctioned world championship tournament event. Consumers can enter the sweepstakes via “take one” offers appearing on in-store displays.
A wide range of materials will help drive the program. Off-premise items include display cards, case cards, danglers and static stickers. On-premise materials include banners, table tents, streamers and pennants.
“Surf Australia” is part of a broader commitment to surfing and is anchored by the Foster's Pro Surfing Tour, the official tour of professional surfing in North America.
Sauza Tequila Runs ‘Cinco Only Better’ Promo
Sauza Tequila is kicking off summer, the biggest tequila-selling season, with a “Cinco Only Better” promotion.
The “Cinco Only Better” promotion is designed to help retailers and on-premise accounts drive sales by delivering a visually exciting program that enables consumers to catch all the fun and spirit of Mexico at their favorite tequila retailer or on-premise establishment.
The promotion includes on- and off-premise items such as Sauza branded beach hats and stadium cups, Sauza string lights and inflatable display enhancers.
Testrite Instrument Co., Inc. has introduced a new line of Velcro Mount Banner Stands. These stands can be set up in seconds without tools, are versatile and portable. Features include an easy to adjust telescopic aluminum tubing, aluminum angle bars with Velcro and the availability of travel bags. For more information about these banner stands, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105-1794; (Tel) 973-589-6767, 888-873-2735, (Web site) www.testrite.com.
Joseph Struhl Co., has introduced its new Deluxe ‘Swinger’ Message Board sidewalk sign, a high impact changeable sidewalk sign. This portable sign includes reversible 9" double-sided headers and 8" jumbo numbers, plus 4" letters, numbers and symbols, for maximum versatility and visual impact. For more information, contact Joseph Struhl Co., P.O. Box N, Garden City Park, NY 11040; (Tel) 800-552-0023, (Fax) 516-742-3617, (Web) www.magicmaster.com.
Vidpro International offers patented pockets and pocket holders, used to place needed sales information at the point-of-purchase. Vidpro’s sales information systems mount to slat wall, perforated materials, and all types of shelves and flat surfaces. The systems allow consumers to easily ‘flip’ through the different pockets to easily obtain information. For more information, contact Vidpro International, 1624 West Crosby Street, #24, Carrollton, TX 75006; (Tel) 800-447-5257, (Fax) 469-574-1331, (Web) www.vidprointl.com.
Clearr Corp. offers the Luminaire Ultra 11, a narrow-profile backlit display. Luminaire Ultra 11 combines high styling with the latest illumination techniques. Its sleek styling draws maximum attention to the illuminated graphics. All four frames sections flip open for easy access to graphics. Clearr offers a wide range of light boxes in a variety of sizes and finishes. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 763-398-5400, (Web Site) www.clearrcorp.com.
Disney Atlantis "Digger" Domestic Display
This display was designed to create pre-release awareness of the movie and to inform parents of the latest Disney full-length animated feature release; spurring children to ask their parents to take them to the movie and buy the toys. In addition, by filling space in theater lobbies, the display prevents competing studios from installing their promotional merchandising and signage in the same space. This display uses eight four-color process prints on #80 coated book lithography. This display, which won a Gold OMA in the Entertainment category, was created by Rapid Display, 33195 Lewis Avenue, Union City, CA 94587.
Nina Ricci Premier Jour Collateral Program. This program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to establish brand recognition for the launch of Nina Ricci’s new women's fragrance, Premier Jour. The Banner, diptych and cubes all reinforce a strong brand identification. Created by the Royal promotion Group, 119 West 57th Street, New York, NY 10019. SILVER AWARD.
Bud Light Mardi Gras Neon Sign. This one-of-a-kind sign incorporates the use of green and purple sequencing rope lights to simulate animated Mardi Gras beads. An animated controller in back of the sign allows the retailer to change the bead’s sequence. The use of state-of-the-art, yet inexpensive material allows the sign to stand out from other point-of-sale pieces. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228. SILVER AWARD.
Bass Beer Interactive Pole Display
Bass Beer introduced an interactive pole display to retail liquor and grocery outlets across the U.S. This bottle-shaped display features an informational panel which informs the consumer about the Outdoor Adventure Program, a die-cut brochure holder and a dissolve unit, which switches between the Bass bottle label and an action shot of a mountain bicyclist. The eye-catching display educates the consumer about the program and increases brand awareness; and works with product case stackings to maximize retail space. The Bass Beer Interactive Pole Display was created by Colangelo Synergy Marketing and Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-4476.
Tecate Beer Chalk Board Sign
This chalk board sign is being used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It is designed to enhance the establishments' ambiance while providing a convenient and attractive place to advertise in-house specials and featured items. The functional sign helps to insure prominent placement as well as build strong identity. The wood signs are designed with a weathered look to resemble the top of an old packing create with the sales message “Hecho en Mexico” reinforcing Tecate’s authentic Mexican origins. The Tecate Beer Chalk Board Sign was created by Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Sam Adams Light SlimVision Illuminated Sign
The Sam Adams Illuminated Sign is a light box which uses a patented optical lens system. The light box is only 1.5" deep. It offers several installation options including free standing, hanging on a wall or it can be hung from the ceiling. The frame of this SlimVision light box has a permanent illuminated Sam Adams Logo. There is an updateable translite installed in the visual opening. The Sam Adams Light SlimVision Illuminated Sign was created by Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, Michigan 48080.
LED Lighting Technology
Delaney Industries has developed a proprietary system for internal illumination which is especially designed for the Beverage Industry. The company designs and manufactures light assemblies, controllers, which incorporate into edge-lite signs, displays and menu boards. The new system creates the ability to light objects in ways that were never possible before. For more information, contact Delaney Industries, 9198-B Ridge Road, Newcastle, CA 95638.
Jim Beam Illuminated Display With Integrated Digital Clock
The objective of this campaign was to increase top-of-mind awareness of Jim Beam Brands as well as establish/maintain a long-term presence using a P.O.P. display. The clock was integrated to ensure multiple viewings. The display increased brand awareness and attracted attention allowing the consumer to focus on the product. The Jim Beam Illuminated Display with Digital Clock was created by Clearr Corporation, 6225 Sandburg Road, Minneapolis, MN 55427.
Miller Sweepstakes Offers “Time Off This Summer”
Miller Brewing is conducting an on- and off-premise promotion that gives winners a week-long vacation. “We expect a huge consumer response to this program, which includes promotional packaging, and eye-catching elements at retail,” said Buz Cady, Brand Promotions Manager. “It’s exactly what retailers and consumers say they want in a promotion.”
Winners can take three friends on a vacation, choosing between a “high roller” suite in Las Vegas, a resort in Key West, Florida and a beach house in Malibu, California.
Off-premise p.o.s. includes a display spectacular, case cards and base wrap.
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