Famous Grouse Conducts “Shoot For Birdie” Promo
The Famous Grouse “Shoot for Birdie” sweepstakes offers consumers the opportunity to win one of two Grand Prize trips to St. Andrews, Scotland for four nights and five days. Trips will include a round of golf with a renowned European PGA golf champion and CBS golf analyst, as well as a visit to The Famous Grouse Experience.
Point-of-purchase materials supporting the promotion include a unique “Shoot for Birdie” display, case/counter cards and shelf talkers. Entry forms for the sweepstakes are inserted in a special Golf Ball On-Pack available on 750 ml bottles of The Famous Grouse Finest Scotch Whisky.
In an effort to increase sales in bars, restaurants and country clubs, bartenders are being offered an opportunity to display branded replica vintage St. Andrew's posters and promotional banners.
Branded messages will also reach golfers at top golf courses around the country. Famous Grouse ads will be displayed on-screen in golf carts.
TSE Sports and Entertainment, New York City, will handle fulfillment for the program.
Woodfood Reserve Conducts Kentucky Derby Promo
Brown-Forman’s Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” recently conducted an On- and Off-premise promotion highlighting the distinctive qualities that set this honored bourbon apart from the rest of the pack.
Vibrant three-sided table tents featured a recipe for the perfect cocktail to enjoy during the world’s most legendary horse race -- the Woodford Reserve Ultimate Mint Julep.
In addition, eye-catching case cards detailed the ingredients for the perfect Kentucky Derby event; horses, a television and a bottle of Brown Forman’s Woodford Reserve Bourbon.
Shiner Celebrates Texas Independence
Shiner Bock is celebrating Texas Independence this Spring with a new point-of-sale program that captures the true independent spirit of Texas -- good times, good music and good beer. Called “Celebrate Texas Independence,” the on- and off-premise displays feature bold Shiner Bock yellow branding.
The promotion includes collapsible Shiner Bock camp chairs with carrying cases, Texas-proud pennant strings, as well as counter cards, table tents, posters and life-size standees featuring an attractive, independent songwriter with her Texas state flag guitar.
The Spoetzl Brewery, which markets Shiner Bock, is the oldest independent brewery in Texas.
Cacique Launches Effort To Combat Diabetes
Cacique, a category leader in Mexican-type cheeses and creams, has launched a campaign to address the problem of diabetes in the Hispanic community. The campaign, titled, “Fighting Diabetes Together,” is designed to raise public awareness and educate Hispanic Americans.
“This national campaign represents an important step towards addressing the growing national problem of diabetes in the Hispanic community,” said Maria de Cardenas, Chief Communications Executive for Cacique Inc.
The campaign includes public service announcements, TV and radio ads in Spanish, and p.o.p. displays.
Chiquita Conducts U.S. Soccer Sweepstakes
Chiquita has announced plans for its 2003 summer in-store promotion, the Chiquita U.S. Soccer Sweepstakes. Chiquita will turn one Grand Prize-winning family into VIPs as they travel to the Caribbean to cheer on the U.S. National Soccer Team and meet one of the U. S. National Soccer Team’s top stars: Landon Donovan or Shannon MacMillan.
“Soccer is an ideal platform for a Chiquita promotion because it’s an activity that encourages fitness and brings the family together,” said David Lund, Director of Marketing, Chiquita. “Chiquita is now the official banana and fresh produce of the U.S. National Soccer teams, and our summer program is an extension of this sponsorship.”
To enter the sweepstakes, consumers will be invited to take an entry form from point-of-sale, featuring photos of Donovan and MacMillan.
Roxio Promotes New Software Suite In-Store
Roxio, Inc., has launched an integrated marketing campaign to introduce its Easy CD & DVD Creator 6 software suite.
Roxio and ESPN The Magazine have partnered to conduct the “Save The Day” sweepstakes. The promotion offers consumers the chance to win a grand prize trip to any sports event in a major U.S. city of choice. First and Second prizes include a wireless notebook PC based on Intel Centrino mobile technology and Fujifilm FinePix 3800 digital cameras .
In-store promotions will reach consumers at leading retailers, such as CompUSA, BestBuy, Circuit City, Office Depot, and Staples. Consumers who purchase Roxio’s Easy CD & DVD Creator 6 at participating retail stores will receive a free custom Roxio-branded CD/DVD wallet.
“The launch of Easy CD & DVD Creator 6 will be supported by various marketing promotions designed to build retail foot traffic and sales,” said Scott Steinberg, V.P., Strategic Marketing at Roxio.
Amstel Light P.O.P. To Feature Monsieur Z
Amstel Light has signed renowned illustrator Monsieur Z to design its creative for point of sale materials in 2003.
Since bursting into the art scene in the late 90’s Monsieur Z has regaled the art/advertising world with his unique combination of retro and modern sensibilities that has made him one of today’s most sought after artists.
“Monsieur Z is a natural fit for the irreverent personality of the Amstel Light brand and our 2003 programs,” said Dennis Peters, Amstel Light Associate Brand Manager. “His contemporary, upscale style will play a great part in our efforts to break through the POS clutter and provide retailers and consumers with visually creative and exciting materials.”
In-Store Advertising Supports New Tyson Products
Tyson Foods is expanding its product line to include a broad selection of beef and pork items, all under the Tyson brand name. John Tyson, Chairman and CEO, said, “The addition of value-added beef and pork products under the Tyson brand will create a significant brand presence in every sales and distribution channel, and will be supported by a new $40 million advertising campaign.”
Point-of-purchase advertising efforts supporting the new branding initiative include special floor ads to draw attention to Tyson Steaks, Roasts and Chops in the freezer case, as well as ads with SmartSource’s in-store ShelfTalk, Coupon Machine and Recipe Take One programs.
P.O.S. Sign Helps Oakley Increase Awareness
Oakley has used this sign to help introduce its new logo and graphic look, while increasing its brand awareness in a wide array of different types of retail outlets.
The sign is visually unique, resembling the side of an airplane. It provides Oakley with a cost effective tool to communicate a prestige image. The sign is easy to hang with 2 simple hanging hooks, adaptable for 3 different types of ceilings.
This sign was provided to Oakley dealers around the world.
This brand identity program was created for Oakley by Diam, Inc., a Woodside, NY-based point-of-purchase display firm.
Terrible Herbst Featuring In-Store CoolSign Network
Terrible Herbst is using CoolSign technology from Adspace, based in Burlingame, CA, to power a network of over 300 digital displays in 90 locations. Terrible Herbst has implemented the CoolSign technology to display dynamic merchandising with full-motion video and graphics across its network of convenience stores and lube service centers.
From a centrally located workstation, AdSpace can instantaneously control the distribution of content for each store’s two 42" plasma screens and two 15" LCD panels.
“We are able to send a specific and unique advertisement to any or all of our locations any time we want,” said Angela Johnson, Marketing Director at Terrible Herbst.
Borders & Intel Promote Wireless Internet Access At Borders Stores
Intel Corp. and Borders Group have launched a joint marketing campaign to promote the availability of high-speed wireless Internet access to customers at more than 400 Borders Book & Music locations nationwide. The program coincides with the launch of the Intel Centrino mobile technology for notebook PCs that feature built-in wireless capability.
The co-marketing agreement between Borders and Intel will include a signage program that identifies where Intel-verified wireless Internet zones (aka hotspots) are located.
“We are extremely excited about Centrino mobile technology’s ability to provide a better wireless broadband experience and integrate Wi-Fi into the lives of our customers,” said Tami Heim, president, Borders stores. “More than 400 Borders hotspot locations will be live by this summer, enhancing our stores and reinforcing Borders as the best provider of books, music, movie and entertainment products.”
“Intel is working with leading edge companies such as Borders to drive awareness of hotspots and wireless technologies that will change how and where people compute,” said Ann Lewnes V.P., Intel Sales & Marketing.
Admart Custom Signage has introduced AdGlo, illuminated, dimensional signs and letters that produce the brilliance of neon without the fragility, safety hazards and expensive electrical setup. AdGlo features translucent acrylic that is back-lit or inner-lit with high intensity LEDs. For more information, contact Admart Custom Signage, P.O. Box 68, Danville, KY 40423; (Tel) 800-354-2102, (Fax) 859 236-9050; (Web) www.admart.com.
CSP Group, Inc., has introduced LumiSigns, framed prints that emit light to create motion. LumiSigns have a microchip that illuminates portions of the sign in sequence. Using electro-luminescence (EL) technology and programmed microelectronics that excites phosphor to emit light, these signs need only be the thickness of an ordinary painting and are also lightweight. They may be customized to virtually any shape. Sound chips or interchangeable lighted promo strips can added. For more information, contact CSP Group, 5345 Creek Rd., Cincinnati, OH 45242, (Tel) 513-936-4876; (Fax) 513-984-9535; (Web) www.cspgroupinc.com.
magink™ display technologies, Inc., a developer of full-color digital ink technologies, has reached an agreement with Mitsubishi Electric Corp. to create large-scale, full-color digital ink displays. By integrating magink™ digital ink technology with Mitsubishi Electric’s leadership position in large-scale video display, the companies will offer a flexible and powerful new medium. “Utilizing our proprietary digital ink technology, the large-scale digital ink displays manufactured by Mitsubishi Electric will provide revenue-generating and creative opportunities for advertisers,” said Ran Poliakine, CEO, magink. For more information, contact magink display technologies., 304 Park Ave. South, New York, NY 10010; (Tel) 212-590-2381, (Fax) 212-590-2382; (Web) www.magink.com.
Crew Design has introduced the SID (Shelf Information Device), an interactive shelf device that features a highly visible graphic billboard to attract the consumer’s attention. A patented pull-down panel engages the consumer, delivering pertinent feature and benefit information. Crew also offers the InFold, an accordion-fold device with 105 square inches of graphic space when open. For more information, contact Crew Design, Inc., 391 Kent Cornwall Road, Kent, CT 06757; (Tel) 860-927-4154, (Fax) 860-927-3844; (Web) www.crewdesign.com.
Provision Interactive Entertainment has introduced T.I.M., (Transparent Imaging Matrix), a large-format transparent glass, digital imaging system. The system offers clear images in all lighting conditions, from sunlight to night. Images can be viewed from both sides of the glass, while ambient light passes through freely. For more information, contact Provision Interactive Entertainment, 9253 Eton Ave., Chatsworth, CA 91311; (Tel) 818-775-91311; (Fax) 818-775-1628; (Web) www.provisionentertainment.com.
Stuff 4 Stores has introduced the Luma-Go-Round. The 3-sided, 360-degree viewable, back-lighted Luma-Go-Round display is available in six different models, including stand-up and counter-top versions. It can also be wall mounted. For more information, contact Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 38018; (Tel) 901-759-9305, (Fax) 901-759-0941; (Web) www. stuff4stores.com.
Futurist Projects has introduced The Talking Point, a battery powered digital audio system that can be adhered to any POS material. The Talking Point uses the display panel as its speaker, to provide high quality sound, similar to that of a quality home sound system. Each unit has a sensor which detects when someone walks past to trigger the audio system, or the system can be activated at preset intervals. For more information, contact Futurist Projects, 410 Park Ave., New York, NY 10022; (Tel) 917-210-8485; (Fax) 917-210-8182; (Web) www.thetalkingpoint.com/usa.
TecArt has introduced AlumiTec Elite Quick Change Frames and Lightboxes, which feature Quick Change frames. The lightboxes are offered single or double sided. They can be easily wall or window mounted or they can be recessed right into a wall. The Quick Change Frame makes it easy to change transparencies to update a promotional program. The Quick Change frames are less than 3/4” in depth. For more information about AlumiTec Elite Quick Change Frames and Lightboxes, contact Tecart Industries, Inc., 24669 Halstead Road, Farmington Hills, MI 48335; (Tel) 248-478-7600, (Fax) 248-478-8066; (Web Site) www.tecartinc.com.
Dynamic Display offers a brochure showing its lighted signs, lightboxes, lighted blackboards, chalk & marker boards, and back-lit clocks. Its NEO-Lite lighted signs are manufactured using its special formulation of U.V. treated neon inks. For a copy, contact Dynamic Displays, 1149 North Azusa Canyon Rd, West Covina, CA 91790; (Web) www.dynamicdisplays.net.
Merchandising Inventives Inc. offers its 2003 Product Supplement catalog, introducing more than 50 new items in Ceiling Solutions, Shelf Solutions, and Display Assembly Hardware. For a copy, contact Merchandising Inventives, 1665 South Waukegan Road, Waukegan, IL 60085; (Web) www.merchinv.com.
Holographics North Inc. produces holograms up to 42”x72”with unlimited depths for trade show exhibits. The holograms are lit with ordinary track lights, focusing animated, 3-D images that float in air. HNI has recently pioneered a new technique for cylindrical hologram production, featuring larger, sharper images than possible before. For more information, contact Holographics North, 444 South Union St, Burlington VT 05401, (Tel) 802-658-2275; (Web) www.holonorth.com.
Budweiser Conducting Summer Promotion
Consumers have a chance to win one of 99 great electronic prizes, such as personal music players or camcorders, during Budweiser’s “Open For Summer” promotion. Dan Hoffmann, Director, Retail Sales Promotion, Anheuser-Busch, said, “The opportunity to win great prizes and receive substantial savings with our partner cross-merchandising coupons makes this an exciting program.”
New for this summer is the “Think Fresh, Drink Fresh” theme that combines food with Budweiser and Bud Light. Consumers can pick up a “Summer Savings Booklet” at Budweiser displays, which offer instant savings with cross-merchandising partners such as Kingsford, K.C. Masterpiece, Hidden Valley and Pringles.
Canadian Mist Promo. Ties In To Hockey
Canadian Mist is running a “Canadian Mist On Ice” promotion.
Featuring a hockey sport theme, promotional items include a Canadian Mist Inflatable Zamboni as well as a double-sided hockey case card featuring a hockey goalie. An extra incentive includes a one-of-a kind hockey jersey available at participating locations.
In addition, the Canadian Mist Hockey Sweepstakes offers a chance to win a big screen HDTV.
Heineken Launches Triple Team Challenge
In celebration of basketball and music, Heineken USA is launching the Heineken Triple Team Challenge, a promotion which will feature 3-on-3 basketball tournaments in five major markets: New York, Chicago, Atlanta, Detroit and Los Angeles. Each tournament will feature the sounds of a cutting edge DJ and performances by national recording artists. A portion of the proceeds, raised through team registration fees, will be donated to charities in the local community.
The springtime promotion will offer consumers the chance to win a special Grand Prize as well as Heineken basketballs and CD's through an online sweepstakes. Contemporary and street-wise POS, including posters and counter cards, will support the promotion.
Dekuyper Pucker Neon
The colorful World of Pucker Schnapps is brought to life through the use of Neon. Each flavor, Sour Apple, Peach Tree or Peppermint, is brightly represented with its own rich colored neon letter. The lightweight Pucker Neon sign uses less than 3 square feet of space and is designed to fit in virtually any window or wall. The dimming feature on the neon power supply allows the retailer to choose how bright the sign should be during the day or nighttime. The sign immediately informs consumers that the retail establishment offers multiple flavors of the Pucker liqueur. The display, which won the Gold OMA in the Distilled Spirits-Illuminated or Motion Category, was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53223.
Outwater Plastics
Budweiser Crystal Program. This program creates a complete lighting feature for on-premise accounts, It provides an inherent look and quality specific to the Budweiser brand. The functionality of the pieces provides a light source for perimeter areas. Each of the pieces is clearly identified promoting availability to the consumer. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Corona Extra/Light Lenticular Neon Sign. This unique sign features the two brands which share the same impression/advertising space using lenticular flip technology. This creates multiple impressions at half the cost. The use of backlit lenticular is the exception in the neon sign industry. The lightweight sign is shipped assembled and packed with hanging hardware. Created by Everbrite Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Imperial Beer Circular Illuminated Display
This display introduced Costa Rica's leading beer into the U.S. Market. The test market was Atlanta, GA. The Luminaire Display featured a simulated neon halo, which attracted the consumers' attention. The success of this campaign has led to the expansion into other U.S. markets. The Imperial Beer Circular Illuminated Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427
Rolling Rock Heinz Field Pittsburgh Steelers Mirror
In an effort to establish more of a regional connection and brand presence, along with a strong tie to professional sports, Latrobe Brewing Co. commissioned this Pittsburgh Steelers Mirror featuring artwork which commemorates the opening of the Steelers' new home, Heinz Field. These 18" x 24" mirrors feature a black half round frame, with custom screen printed and lithographic art. The Steelers/Heinz Field artwork is set on a background featuring a prominent shot of the Rolling Rock Label. The mirrors are achieving a high placement rate with their local market/sports ties. The Rolling Rock Heinz Field Pittsburgh Steelers Mirror was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Pepsi Ceiling Breakthrough
This ceiling breakthrough is a new display that is becoming very popular. It features an image printed on two sides with a ceiling base that attaches to the ceiling therefore keeping free precious floor space. The sign may be viewed from both sides. Eye popping graphics ensure that the message won't be missed. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 888-776-7768, ext. 246, Fax: 416-754-3119.
Pillsner Urquell USA Sign Program
The client specified high quality throughout the program. The bottle Glorifier was stamped metal to express the brand's elegance. Seven white LED's gave the bottle glorifier an upscale glow. The light box features a gold colored frame accomplishing the high-end look. The use of cold-cathode tubes shining from all four sides and a screened light conductor insert helps direct the light evenly across the face of the sign and four-color litho insert. The program works well in any upscale urban restaurant and/or hotel establishment. The Pilsner Urquell USA Sign Program was created by Everbrite, LLC, 4949 S. 110th Street, Greenfield, WI 53228.
Sterling Promotional Corp.
Back to Top
To See previous issues of Creative Signage & Graphics, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
