TCM, Barnes & Noble & WHV Run ‘31 Days Of Oscar’ Promo
Turner Classic Movies recently partnered with Warner Home Video and Barnes & Noble for a promotion tied to TCM's 31 Days of Oscar festival.
The promotion was designed to attract new subscribers and viewers to TCM by touting the programming event featuring Academy Award winning and nominated movies, 24 hours a day, 7 days a week. The promotion also highlighted the extensive DVD catalog available on Warner Home Video. Barnes & Noble featured these titles, among others, with in-store displays in more than 400 stores nationally.
The promotion gave customers who purchased a WHV classic DVD title from the 31 Days of Oscar DVD display at Barnes & Noble, a free sampler of five new-to-DVD Academy Award-winning short films. The DVD sampler was a Barnes & Noble exclusive.
PJ’s Coffee Company Goes National With New Concept
PJ’ Coffee Co., founded 25 years ago in New Orleans, has debuted its new brand identity, store design and wine component. It has also announced its plans to go national with several stores opening soon in Florida.
Phil Coleman, President, PJ’s Coffee, said, “We have ‘Simply the Best Coffee,’ therefore, we felt the brand needed to reflect that bold position in its brand identity, store design and in-store experience. With the new image, you will see bolder colors, and a more contemporary design.”
PJ's Coffee and Wine Bar plans to marry the natural relationship between coffee and wine to extend into multiple day parts during the week and weekend. PJ's Coffee and Wine Bar will also serve light fare including an assortment of cheeses, sandwiches, paninis, baked goods and an assortment of indulgent desserts, which is atypical of national specialty retail coffee companies.
Paulaner Summer Promo. Offers Patio Umbrellas
This summer, Paulaner beer is offering U.S. consumers a chance to relax in the shade with custom-made Paulaner umbrellas. The offer is part of Paulaner’s June promotion which will prominently feature the branded umbrellas both on-premise and off-premise.
Off-premise, retailers can use Paulaner umbrellas as display enhancers in stores to re-create the beer garden atmosphere and draw attention and sales. Customers will have an opportunity to purchase a Paulaner umbrella for home use, via a tear pad offer.
“The June promotion provides tools to introduce consumers to Paulaner Hefe-Weizen while encouraging them to try one, especially if they are not familiar with the brand,” said Mary Anschutz, Star Brand Imports Brand Manager for Paulaner beer.
Woodford Reserve Ties Into Kentucky Derby
Woodford Reserve Distiller’s Select bourbon has conducted an on- and off-premise promotion to celebrate its title as the “Official Bourbon of the Kentucky Derby” for the sixth year.
Vibrant recipe table tents feature the perfect way to celebrate the world’s most legendary horse race-the Woodford Reserve Ultimate Mint Julep, Woodford Old Fashioned and the Woodford Reserve Manhattan. Elegant rocks glasses and coasters feature both the Woodford Reserve and Derby logos.
Woodford Reserve is marketed by Brown-Forman Corp., Louisville, KY.
Moretti Promo. Ties In With Summer Dining
Moretti Beer will be highly visible in Italian restaurants this summer. Moretti is offering restaurants Moretti branded serving kits including olive oil cruets, napkin holders, serving trays and “daily special” chalkboards.
The promotion will be accompanied by the release of a Moretti sponsored guide to America’s Italian eateries.
Donal O’Sullivan, Marketing Manager at Star Brand Imports, said, “The promotion provides bars and restaurants with an easy way to build consumer awareness of Moretti as a great beverage choice when dining in their establishment.”
The grocery store promotion will pair Moretti with $2-off coupons for Italian cheese. The formula of pairing Moretti with grocery items has proven very successful over the last year. For liquor stores, Moretti entices buyers with a chance to purchase six Moretti glasses for $6.49.
P.O.P. materials support on- and off-premise efforts.
Intertouch offers flexible graphics with light motion powered by an electronic control and adaptable to any format: scrollable, aluminum frame, metal frame, thermoformed, lightboxes and displays. Optoelectronic technology is applied to advertising graphics, which provides motion to it by illuminating segments of the graphic in a determined sequence. Lightmotion triggers impulsive sales of a product at the point of purchase. For more information, contact InterTouch, 827 Union Pacific, 83-182, Laredo, TX 78045; (Tel) 800-499-8417, (Web Site) www.intertouch.net.
Outwater Plastics’ programmable LED Mood Light Classic Panels pulse and sweep in an infinite variety of colors to create an illumination matrix. Using a remote control, it is easy to generate color changing combinations to produce any desired mood lighting effect. By varying the intensity of the primary color LED's unlimited color combinations can be created, such as interchanging color combinations, rainbow color sequences, fusions of gradually changing colors and pulsating light. The panels can also be coordinated to display in synch with sound. Outwater’s Mood Light Classic Panels can be used individually or installed together to operate simultaneously. For more information contact Outwater Plastic Industries, 4 Passaic Street, Wood-Ridge, NJ 07075; (Tel) 800-631-8375, (Web) www.outwater.com.
Formetco’s multi-faceted SixEye display system features a series of images on one sign. The six-face display lends itself to umbrella campaigns for entire product lines and to engaging story-telling opportunities. Exposures can be matched to target audience by changing faces on the display according to time of day and incoming traffic information. Remote control management facilitates administration. For more information, contact Formetco Inc., 2963 Pleasant Hill Rd., Duluth, GA 30096; (Tel) 800-367-6382, 770-476-7000, (Fax) 800-239-2394, (Web Site) www.formetco.com.
IntelliMat is digital signage on the floor by Decision Point Marketing. IntelliMat combines the audio and visual power of TV with the interactive capability of a computer in any high traffic environment. IntelliMat is thin and durable (only .8" thick). Ads can be changed immediately and wirelessly. IntelliMat is easily repositioned within a location. It is great for situations where space is at a premium and it can be positioned right in front of products, where purchase decisions are made. For more information, contact Decision Point Marketing, 2840 Hershberger Road, Roanoke, VA 24017; (Tel) 877-725-3447.
Tech Media Industries, Inc. produces 2-sided promotional countermats. The 2-sided medium duty rubber mat can be flipped over to the other side to change the promotion image. The Company can reproduce an image in brilliant 4-color process printing. Matte or gloss overlaminate can be applied to the print. The countermats contain a plastic laminate surface and are available in all sizes and shapes. For more information, contact Tech Media Industries, Inc., Bohemia, NY; (Tel) 800-329-8299, (Web Site) www.countermats.com.
Pacific Digital Corp. has introduced Digi-Sign, a low-cost digital signage solution. Digi-Sign has a 10.4” TFT, active-matrix, flat-screen LCD with 800x600 resolution. Digi-Sign holds up to 80 images and music in onboard memory and transitions between messages at preset intervals. Digi-Sign is a stand-alone system, and can display advertising messages on its flat LCD screen in a continuous slideshow with stereo sound-without a PC. Digi-Sign can also drive an external Plasma or LCD monitor. For more information, contact Pacific Digital Corp., 2052 Alton Parkway, Irvine, CA 92606; (Tel) 949-252-1111, (Fax) 949-477-9397, (Web Site) www.pacificdigital.com.
Island Display’s patent-pending SkyBox retail fixture is a molded modified acrylic lens that covers standard fluorescent light fixtures commonly found in most drop-ceiling systems. The backlit billboard-on-the-ceiling handles large format graphics (up to 12 sq. ft. total coverage area on four sides) that project stunning and eye-catching images directly in the line of sight. For more information, contact Island Display, Inc., 417 Oak Bend Drive #280, Lewisville, TX 75067; (Tel) 972-315-7800.
Beyond Billboard Productions is a new advertising medium well suited for a variety of venues including utility poles in parking lots, ski areas, liquor stores, speedways, malls, restaurants, food courts and fair grounds. This format offers high impact messaging for both permanent or temporary programs. For more information, contact Beyond Billboards, 77 Harbor Avenue, Marblehead, MA 01945; (Tel) 781-775-5785; (Web Site) www.beyondbillboards.com.
Owl-lite Digital offers Scrol-lit Scrolling Displays, which offer scrolling motion of up to 15 backlit posters. Scrol-lit offers both indoor and outdoor displays. Images for indoor display units are printed on a continuous roll. The viewing time for the images can be set between 3 and 30 seconds. The outdoor displays have a carrier web, onto which individual images can be added or removed. The viewing time for images on these displays can be set from continuous motion to 30 minutes and individual viewing times can be assigned to each ad. For more information, contact Owl-lite Digital, 71 Steinway Blvd., Etobicoke, ON Canada M9W 6H6; (Tel) 416-674-9663, 800-265-6125, (Fax) 416-674-8660, (Web Site) www.scrol-lit.com.
Atlas Dowel and LRP Plastics offer a variety of economical banner hanging systems. Atlas Dowel produces and stocks over 5 million standard dowel rods. LRP Plastics is an injection-molder that produces dowel connectors and end caps. Together, they offer unique banner hanging solutions, from colored end caps to connector parts. For more information, contact Atlas Dowel, Cincinnati, OH, (Tel) 800-541-0573, 513-574-6362, (Web) www.atlasdowel.com.
AgiLight Inc. has formed a partnership with Americhip, headquartered in Torrance, CA, which will serve as AgiLight’s exclusive distributor in the U.S. and Canada for its proprietary LED neon signage replacement for the promotional point-of-purchase market. AgiLight’s technology is based on a unique reflector system, coupled with proprietary packaging processes. AgiLight products couple novel manufacturing and LED chip assembly with proprietary designs to develop efficient and cost competitive LED lighting solutions. AgiLight LED signs also run at as low as 10% of the power of a neon sign and will last up to 100,000 hours of continuous use. For more information, contact AgiLight, 1702 W. Avenue N, San Angelo, TX 76901; (Tel) 325-482-0200; (Web Site) www.agilight.com.
Sarnoff Corp. has unveiled FabriLED, a programmable sign that integrates superbright LEDs with woven fabric to create a low cost, eye catching messaging medium for displays and exhibits. FabriLED signs are available in standard dimensions of one, two, or three feet high by up to 20 feet long. The woven material is flexible in all dimensions, allowing the signs to conform to any shape. The lightweight signs roll up into a shipping tube for transportation. For more information, contact Sarnoff Corp., (Tel) 609-734-3178, (Fax) 609-734-2040, (Web) www.fabriled.com.
Washington Mutual Beanstalk Sign Placed In Times Square
Washington Mutual’s new sign in Times Square depicts an 80’-tall beanstalk that glows emerald green from within. Atop the 3D beanstalk sits a castle and Jack himself, underscoring the ad’s message: “Whatever your dream home is, we have your loan.”
The design was conceptualized by Sedgwick Rd., Washington Mutual's Seattle-based ad agency, and brought to life by Clear Channel Spectacolor of New York.
Color Kinetics, Boston, MA, was called upon to intensify the sign’s presence through intelligent LED illumination. More than 100 custom ColorBlast® 12 units with three channels of green LEDs are mounted behind the beanstalk’s hand-painted, fiberglass exterior. The result is a luminous surface that performs eye-catching chases in varying shades of vibrant green.
Visa Conducts 2004 Olympic Tie-In Promo.
Visa USA has launched a marketing campaign related to the upcoming ATHENS 2004 Olympic Games. “Our Olympic Games sponsorship will help us achieve our objectives of building the Visa brand and providing our Members and merchants with opportunities to build their business,” said Michael Lynch, Sr. V.P., Event and Sponsorship Marketing for Visa USA.
Visa’s Team Spirit Promotion allows Visa Members to benefit from its sponsorship of the Olympic Games. When a cardholder uses their Visa card this spring, he or she will be automatically entered to win one of two Grand Prize trips to attend the ATHENS 2004 Olympic Games.
In addition to its national marketing efforts, Visa will work with its Member financial institutions and merchants to create promotional and point-of-sale marketing programs that use the Visa Olympic platform.
Outwater Plastics
3-A-Day Dairy Promo. Targets Moms
The American Dairy Association recently conducted the “Win 3 Ways with 3-A-Day” promotion.
The promotion awards a 3-Room Prize Package to one lucky mom. Consumers could collect 3-A-Day of Dairy logos from packages of milk, cheese and yogurt and mail them in with an entry form for a chance to win the 3-Room prize package including GE appliances for the kitchen; a plasma flat-panel TV, DVD player, theater system and VCR; and a minivan for the garage.
P.O.P. support for the promotion included mobiles, banners, and shelf danglers.
Diet Coke Ties Into Comedy “13 Going On 30”
Diet Coke recently tied into the romantic comedy “13 Going on 30” through a promotion that features a grand prize trip to Hollywood to meet a star from the film. Point-of-sale materials for the promotion featured actress Jennifer Garner.
During the promotion, one in three packages offered a free companion ticket to see the movie.
Finding Nemo Freezer Topper
This display dangles bait over the aisle in the frozen food section to immediately grab the consumer's attention from a distance, long before a Finding Nemo fan could get up close to see the on-door elements of this promotion. The display was packed fully assembled and the route driver just had to unpack and place it on top of the freezer door. It was a great use of space because it took up none. This display won a Gold OMA in the Grocery and General Merchandise Products Category. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
Budweiser NFL Team Mirrors. The units use screen printed mirrored glass with a washout area to display different NFL team lithos allowing a national P.O.P. program to be targeted to specific geographical markets/NFL teams. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL markets. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240. BRONZE AWARD.
Coca-Cola Luma-Go-Round
Luma-Go-Round is a counter-top, compact, light-weight, three-sided rotating backlit display. It comes in three sizes and two configurations, counter-top and wall/ceiling mounted. This display features Coca-Cola and other Coca-Cola products such as Dasani. The display requires only a l0 inch diameter space for rotation. Graphic replacement is simple and takes less than 15 seconds per side. The Coca-Cola Luma-Go-Round was created by Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 380l8.
Sterling Promotional Corp.
Tropicana Twister Launch Program
The Tropicana Twister Launch program is a brand new product launch. It consists of pole signs, cling vinyl die cut posters, tent cards, and wobblers, which were part of a whole pos kit that was sent to distributors. Each promotional piece was printed 4-color process with a fifth neon green color. The bright design and colors were created to show the product in a light summer, breezy manner to entice the consumer to try this new product. The Tropicana Twister Launch Program was created by Proprint Services, Inc., 562l Finch Avenue East, Unit #5, Toronto, Ont. Canada MlB 2T9.
Jim Beam Illuminated Display With Integrated Digital Clock
This display was designed to increase top-of-mind awareness of Jim Beam Brands and to maintain a long term presence. The clock ensures multiple viewings. The display becomes a permanent unit due to the integrated clock. The illuminated display attracts attention and increases brand awareness. The Jim Beam Illuminated Display was created by Clearr Corporation 6325 Sandburg Road, Minneapolis, MN 55427.
Anheuser-Busch "King B" Program
This collection of "King B" elements is an example of target marketing for Budweiser to help the brand connect with consumers who are younger and more affluent in environments more upscale in nature. The design features a deep tone of Budweiser's signature red color combined with the new "King B" logo to create a look which is true to the Budweiser heritage while enhancing the brand image. The collection also provides greater impact than a singular element and allows Budweiser to create a visual presence delivering the desired brand image. The design resonates with the target audience. The collection includes pool table lamp, game table lamp, cash register lamp, booth lamp, and bottle glorifier. The Anheuser-Busch "King B" Program was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, Illinois 60008.
Back to Top
To See previous issues of Creative Signage & Graphics, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
