Sprint Introduces New Store Design
Sprint has unveiled a new store design aimed at changing the way consumers shop for communications services in retail stores.
The newly redesigned Sprint Stores, launching throughout 2005, mix cutting-edge design and customer-friendly programs to make shopping for communications services a unique and Zen-like experience.
“When you purchase a wireless phone, you’re really making a long-term investment in a communications partner, so Sprint created a retail concept that embodies the customer-centric attitude and consultative shopping experience that customers expect,” said John Mickey, Vice President, Sprint Store Management. “We’ve created a concept that breaks the mold of the traditional telecom retail store.”
Existing Sprint Stores are implementing convenience-driven improvements such as In-Store Repair; eTicket software that allows store staff to more quickly assess and manage handset issues; and a designated Host to assist customers as they enter the store. The entire Sprint Store has been redesigned to integrate a modern, upscale purchasing experience with more open space for easy, self-guided navigation.
The new store also incorporates significant atmosphere enhancements, from the music
playing overhead in the store-which is a compilation of music that customers can also download as ringers on their phone-to graphics that can easily be changed with the season.
Sprint worked with Los Angeles-based designer Richard Altuna and Kansas City firm Rees Masilionis Turley to create the new store design.
White Rock Beverage Introduces Organics
The White Rock Beverage Company has introduced White Rock Organics, a lightly carbonated beverage brewed using natural fruit extracts and organic pure cane sugar.
“We are excited about White Rock Organics, which was formulated for customers who seek all natural, organic foods and beverages,” said Larry Bodkin, President.
Available in Passion Orange, Raspberry Crème and Red Peach, each 12-ounce bottle is made without high-fructose corn syrup, artificial colors or preservatives.
The White Rock Organics launch is being supported by an in store point of sale campaign highlighting the theme, “Purity Awaits You.”
Aquafina Posters Feature Animated Water Bottle
Neutron Enterprises Elumalite (EL) division is creating animated point of sale posters for Pepsi’s Aquafina bottled water.
EL’s posters are a lightweight, flexible sheet of vinyl (2mm) that light up with no light bulbs or neon. EL’s Aquafina posters featuring an animated water bottle will be placed in high profile food service, point of sale locations.
“We are confident that Aquafina will see the sales increase caused by the visual impact and attention created from our EL technology,” said Michael Singh, Director of Global Sales for Neutron Enterprises, Montreal, Quebec.
Republic Bank Deploys Digital Signage Network
Captive Indoor Media has deployed an in-branch digital signage network to Republic Bank banking centers in Kentucky, using a FireCast suite from WireSpring Technologies.
Republic Bank uses the digital signage to inform and entertain customers while they are waiting for service. This helps Republic to help expand the relationship with each customer, while reducing the perceived waiting time.
Michael Sadofsky, Sr. V.P., Marketing Republic Bank, said, “With the system, we can inform our customers of product changes and upcoming promotions. Republic’s approach, both in the branch and in drive-through lanes, is an example of how banks can use dynamic signage to enhance the customer experience.”
Hollister Integrates Beach Experience Into Video Displays
Hollister, a Southern California-themed brand of Abercrombie & Fitch, has integrated the real-life beach experience into its stores through a unique video solution, which features live footage from two cameras mounted at the famous Huntington Beach Pier.
The video feeds are displayed in real time in Hollister Stores on two large Video Windows, each measuring more than 5 feet by 5 feet and consisting of nine liquid crystal displays. PlayNetwork of Redmond, WA, created the Video Window system. The signals are distributed via private satellite and landline network narrowcasts to Hollister stores nationwide.
Stephen Dorsey, V.P. Marketing, PlayNetwork, said, “With this digital signage solution, Hollister has virtually transported its stores from shopping centers to the beach itself. This takes branding to a new level.”
Rainier Wine’s Point-Of-Sale Targets Women
Rainier Wine recently launched with two lifestyle wine brands that speak directly to women: Grand Embrace and Mad Housewife.
The Company spent nearly a year conducting nationwide testing panels to let women design and create wines that they would buy regularly. “We will continue to develop brands that have 'legs,' not only in terms of their varietal extensions, but also by evolving the character of each brand story, such as seasonally changing Mad Housewife labels, which keep the product fresh and our customers excited,” said co-Founder Mike Lynch.
According to the Company, Rainier creates wines for everyday drinking, without snobbiness, which is helping it grow quickly. Mad Housewife and Grand Embrace are being supported at retail with cheeky point-of-sale that excites women customers and moves inventory in the process.
Optima POS Supports ‘Reel Dreams Tournament’
Optima Batteries in conjunction with Babe Winkelman Productions, has taken reality TV to the world of fishing by offering ten winners of a national sweepstakes the chance to fish with a pro in a televised tournament.
Optima has partnered with Crestliner Boats, Mercury Marine and Babe Winkelman Productions to conduct the 2005 integrated promotion in over 6,000 participating stores nationwide. The winner of the tournament, which will take place in August in Breezy Point, MN, will win an 18' Crestliner FishHawk 1850 with a 150 HP Mercury Optimax and 15 HP Mercury outboard kicker motor and trailer package.
The “Reel Dreams Tournament” promotion is being supported by in-store promotional materials including window and door clings, pennant strings and shelf talkers.
Shell/MasterCard Sweepstakes Offers Chrysler Crossfires
Shell Oil Products recently conducted a promotion and marketing campaign with MasterCard International and Citibank.
The promotion was designed to drive incremental traffic to Shell-branded gasoline stations and drive usage of MasterCard cards in addition to generating new applications for the Shell MasterCard.
More than 30 million people qualified for the sweepstakes and were entered for the chance to win one of 35 Chrysler Crossfires and $1,000 worth of Shell V-Power premium-grade gasoline each time they used their MasterCards at Shell.
Promotional display materials supporting the campaign were designed to highlight the benefits of the Shell MasterCard and encourage consumer applications.
Stop & Shop Launches Staples Branded School & Home Office Supplies Sections
Stop & Shop Supermarkets and Giant Food stores will collaborate on a Staples branded store-within-a-store section.Grocery shoppers will have the convenience of buying a wider range of supplies in all 550 of Stop & Shop supermarkets and Giant Food stores.
The Staples branded area will typically range between 40' to 80' and feature 500 to 1,200 school and home office essentials, some of them available in supermarkets for the first time, in consumer-sized packs.
“This is a great way for us to bring added convenience to our customers,” said Marc Smith, CEO, Stop & Shop & Giant Landover.
“We are making it easy for consumers to purchase school and home office supplies while doing their weekly grocery shopping,” said Rob Sargent, Staples CEO. “Additionally, Stop and Shop enables us to reach a consumer segment that might not typically shop at Staples.”
Borders Books & Music Stores To Feature Seattle's Best Coffee Cafes
Over the next few years, more than 400 existing Borders cafes across the nation will be converted to Seattle’s Best Coffee cafes and will also be featured in new Borders stores as they open across the country.
“Enjoying a smooth cup of coffee while shopping at Borders is a big part of our destination shopping experience and we’re pleased to give customers in Oregon the first opportunity to enjoy it,” said Greg Josefowicz, Borders Group CEO.
Said Jim Donald, CEO, Seattle’s Best Coffee, “The opening of these cafes with Borders stores represents a great first step in the growth of the Seattle’s Best Coffee brand at retail.”
Blimpie Brand Repositioning Creates Ultimate ‘Blimpie Experience’
Blimpie International is reinvigorating the Blimpie brand with a refreshed logo, contemporary restaurant design, and an updated menu featuring panini-grilled Ciabatta bread sandwiches.
The redesigned restaurant interiors were created in collaboration with Atlanta, GA-based retail design firm Miller Zell. The upscale décor includes modern, earth-tone paint and tile, wainscoting, pendant lighting and hardwood laminate flooring. Curved architectural elements simulate the look and feel of the logo throughout the interior.
“The new restaurant design reflects our theme of Real. Fresh. Taste. and complements our branding efforts,” said Mark Mears, Chief Marketing Officer, Blimpie International.
EndCap Visions’ ability to play full motion videos with price overlays allows vendors to benefit from their national TV campaigns while displaying individual store price promotions at POP. Shoppers are drawn to the merchandise by the “big event” feeling each screen provides for the products they are located with. EndCap Vision provides for unlimited scheduling, play any promotion on any screen in the store; low production costs, full motion video or layered text and graphics with over 16 million colors. Captive Audience provides turnkey installation of all EndCap Visions. For more information, contact Captive Audience, 1 Industrial Drive, Vernon, NJ 07462; (Tel) 973-209-3400, (Web) www.get-ca.com.
The Visobox Multi-Image Display is a space-saving, visually exciting promotional tool allowing single-unit display of multiple images. Its patented motor-driven lenticular technology enables the image transitions. The Visobox features variable image-cycle rates with four speed options. A variety of models as well as custom colors are available. Promotional graphics can be replaced as desired. Graphics can be changed easily without tools. For more information, contact G Design Group, P.O. Box 26, Oakland, NJ 07652; (Tel) 201-556-1126, (Fax) 201-556-1292.
Kinoton America offers Litefast 360 degree displays. Dazzling, almost holographic visual effects are created by thousands of red, green and blue light emitting diodes (LED), which mounted on vertical bars rotating rapidly in a transparent cylinder generate brilliant images that seem to hover in thin air. Litefast 360 degree displays are available in two versions: Litefast Motion shows commercials, corporate information and any other content. The high-resolution display can present 16.7 million colors for brilliant, natural appearing images. Litefast Graphics lets texts, pictures or graphics levitate magically. For more information, contact Kinoton America, 8 Goodenough St., Boston, MA 02135-1903; (Tel) 617-562-0003, (Fax) 617-787-4253, (Web Site) www.kinotonamerica.com.
GFX Dynamics’ SmartTable is a display table that comes with integrated RFID antennas and hardware designed to automatically trigger targeted dynamic digital content from a shopper’s movement of RFID-tagged merchandise. The Company’s proprietary software reacts to any combination of product movements. For more information, contact GFX Dynamics, 333 Barron Blvd., Grayslake, IL 60030; (Tel) 866-903-9626, (Web) www.gfxdynamics.com.
Flexsigns is a retractable signage solution that makes it fast and easy to change in-store signage. With six different models plus the option of customized orders, these lightweight, inexpensive units enable the user to change signs easily in under a minute. For more information, contact Flexsigns, 3805 Business Park Drive, Louisville, KY 40213; (Tel) 502-212-4092, (Web site) www.flexsigns.com.
Southern Imperial offers the EZ UP 123 Banner Display System, which supports a variety of digital and screen printed graphics. The economical EZ UP 123 Banner Display is ready in 3 easy steps. The System comes complete with a nylon case, support pole, attached legs and unwind case. Made from aluminum extrusion, the EZ UP 123 has an assembled width of 30" and a height of 80". For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61103; (Tel) 815-877-7041, (Fax) 815-877-7454, (Web) www.southernimperial.com.
OnScreen Technologies has launched the RediAd product line, featuring a new generation of bright LED signs for p.o.p. advertising. “The Living Window” line can communicate a bright three-to-six-line text message through a 15 to 30 sq. ft., lightweight, see-through sign. The transparent design of the sign allows customers to see in and employees to see out, while text and graphics are displayed and controlled by advertisers over the Internet. For more information, contact OnScreen Technologies Inc., 200 9th Avenue N., Safety Harbor, FL 34695; (Tel) 727-797-6664, (Web) www.onscreentech.com.
Xtra Lite Displays has introduced the Mini-Lite Counter Display. It is easy to use, reusable and sets up in seconds. Graphic changes are a snap and the look is sure to communicate the tremendous value of a product or service. For more information, contact Xtra Lite Displays, 3451 West Burnsville Parkway, Burnsville, MN 55337; (Tel) 952-894-6622 (Fax) 952-895-6194, (Web) www.xtralite.com.
Outwater Plastics
Scala Broadcast Multimedia offers its InfoChannel ® software suite for point-of-sale advertising, signage and interactive kiosk applications. The InfoChannel software suite handles authoring, networking, monitoring and logged playback. It supports any existing network infrastructure from dial-up to LAN to Wi-Fi to satellite and terrestrial-based multicast networks. InfoChannel allows the control of unique content on a single cable line or thousands of displays or kiosks from a single desktop. For more information, contact Scala Broadcast Multimedia, 350 Eagleview Blvd., Exton, PA 19341; (Tel) 610-363-3344, (Fax) 610-363-4010, (Web) www.scala.com.
Proprint Services creates litho printed four-color process wobblers that are die cut into shapes for increased impact. Fast turnaround times are offered. For more information or samples, contact Proprint Services, Inc., 5621 Finch Avenue East Unit #5, Toronto, Ont. Canada M1B 2T9; (Tel) 888-776-7768; (Fax) 416-754-3119, (Web Site) www.pop-online.com.
Testrite has introduced the BASICS Visual Merchandising System, a versatile display system providing unlimited possibilities for in-store display. The system consists of Basics poles and bases, clamps, grippers and frames and shelves, which can be put together in different ways to create all types of displays from banner stands and sign holders to free-standing shelf displays. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel.) 888-873-2735; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Merchandising Inventives offers it’s 2005 catalog, showcasing Ceiling, Shelf and Floor display products. Featured are Literature Holders, Merchandising Strips, Shelf Clips and Stock Corrugated Displays. For a copy, contact Merchandising Inventives, 1665 S. Waukegan Road, Waukegan, IL 60085; (Tel) 847-688-0591; (Web) www.merchinv.com.
Digital Industries has introduced four totally turnkey trade show graphics packages for 10' x 10' booth spaces. The tradeshow graphics provide an affordable, professional solution. The turnkey graphics packages are offered at: four budget levels; bronze, silver, gold and platinum. For more information, contact Digital Industries, 8475 Western Way, Jacksonville, FL 32257; (Tel) 888-955-4040, (Web Site) www.digitalindustries.com
Sterling Promotional Corp.
Display Products, Inc. produces the RasterPrint Portable Graphic System, which features big bold graphics, fast setup, compact shipping, durability, easy graphic change and low cost. The graphic is integral to the RasterPrint Portable Graphic System. It stays attached to the frame during shipping so it requires no mounting or aligning during setup. RasterPrint PGS is available in tower, table top and back wall sizes. For more information, contact Display Products, 800 Fabric X-Pressway, Dallas, TX 75234; (Tel) 972-406-1221; (Web Site) www.displayproducts.com.
Nomadic Display has introduced XPlus, a contemporary alternative to the pop-up that is affordable, light weight, and easy to set-up. It is available in six different models and can be customized further with options for graphic sizing and placement. Most XPlus displays weigh less than 15 lbs. For more information, contact Nomadic Display, 5617 Industrial Drive, Springfield, VA 22151; (Tel) 800-336-5019, (Web Site) www.nomadicdisplay.com.
Joseph Struhl Company
Agman Group, Ltd., has announced the opening of an office in San Mateo, CA, and the creation of a subsidiary; Winstand of America. The Winstand system features a patented Modular Tension System that makes graphics media handling easy. For more information, contact Winstand of America, 305 Cupertino Way, San Mateo, CA 94403; (Tel) 650-576-156; (Web) www.winstand.com.
Tecate Runs Copa Tecate Promotion
Tecate/Heineken USA has created an integrated grassroots brand initiative to market Copa Tecate, America’s number one adult amateur soccer tournament for Hispanics. Tecate is tapping into this key demographic with a significant marketing investment including advertising, and point-of-sale displays. The winning team will take home the national title and a $10,000 cash prize.
“We have teamed Hispanics' love of soccer with their loyalty to Tecate to make this tournament one of the industry’s most successful Hispanic marketing efforts,” said Carlos Boughton, Brand Manager, Tecate. “Since the U.S. Hispanic purchasing power growth rate was three times the national average in the last decade, Tecate has stepped up its efforts to market to this influential demographic.”
Copa Tecate has joined forces with Hispanic marketing agencies Alcone, Grupo Gallegos and Latino Sports Marketing to reach Hispanics.
Southern Comfort Runs Big Easy Summer Promotion
Southern Comfort brings its “let the good times roll” attitude to consumers with its Big Easy Summer promotional campaign.
The campaign uses the vibrant artwork of Matt Rinard, a New Orleans artist, in p.o.s. materials featuring the season’s tastiest cocktails-Southern Lemonade and Southern Hurricane.
Featured elements of the off-premise campaign include a New Orleans streetlight, case cards with recipe tear-pads featuring the Southern Lemonade, pennant streamers, and a bright summer guide that provides recipes and summer event dates. Southern Comfort was founded in New Orleans in 1874.
Jones Frozen Soda Pops Debut At Kroger
Jones Soda Co. has entered into a licensing agreement with The Kroger Co. to manufacture and sell a newly created item, Jones Frozen Soda Pops, frozen novelties based on popular Jones Soda flavors. The product line will initially consist of three Jones Soda flavors including Green Apple, Berry Lemonade and Cherry.
“This partnership with the second largest grocery retailer in the U.S. validates Jones Soda as a national brand and creates the great platform to broaden the distribution of other of Jones Soda Co.’s products,” said Paul Weinstein, V.P. Sales, West for Jones Soda.
No nonsense Announces Major Brand Relaunch
No nonsense, one of the leading sheer hosiery brands in the U.S., is broadening its appeal and becoming more relevant to today’s women through the introduction of new product categories, an updated look and a new brand voice.
“No nonsense is more than just the absence of nonsense,” said Julia Townsend, Executive V.P. and GM of Kayser-Roth, the company that owns the No nonsense brand. “It’s smart style. It’s clever, honest and real. But it’s also about having a sense of humor. By tying these concepts of “No nonsense” to the brand No nonsense, we believe consumers will start changing the way they think about the brand.”
The new No nonsense packaging and point-of-sale materials go beyond simply showing women wearing No nonsense products. A new color palette comprises contemporary, bright colors that are used across all product lines, advertising, and point of sale for a cohesive brand look.
New No nonsense products include hello, mr. Pillow (cozy pajama sets); ahh, said the foot (soft athletic-type socks); feet just wanna have fun (athletic-style socks with fun, colorful designs); XXOO’s, down to your toes (tights, trouser and casual socks); ten toes, six socks (six-pair bag of white athletic-style socks); and shoes, say hello to comfort (products that add comfort to shoes).
Chicken Of The Sea POS Offers What Women Want
Seafood Giant Chicken of the Sea is using a new spokesperson, the Chicken of the Sea hunk, as part of the “What Women Want” campaign, which includes print, broadcast, online and in-store marketing efforts.
Chicken of the Sea is also launching the "Hunks at Home" contest, a search for men who embrace what women are looking for in life.
“The intent of the campaign is to create a buzz about the brand and we found the ‘hunk’ does just that among our target audience,” said Don George, Sr. V.P., Marketing for Chicken of the Sea. “We’re having a little fun with our attention-getting campaign, but the real message we want consumers to take away is that Chicken of the Sea is all about quality seafood.”
Fresh Brands Rolls Out New Campaign For Piggly Wiggly Stores
Fresh Brands, Inc. has launched a new marketing campaign for its 93 Piggly Wiggly stores in Wisconsin and northern Illinois. The campaign starred the friendly and familiar Mr. Pig character in animated form and a powerful, redesigned logo urging consumers to "Shop The Pig And Save."
Fresh Brands’ new advertising agency, Sheboygan, WI-based Jacobson Rost, produced a new advertising campaign, which included three television commercials, a radio campaign, outdoor billboards, point-of-sale shelf tags and in-store signage.
Kodak & NASCAR Launch Cross Promo.
Kodak and NASCAR have launched a promotion whereby customers making photo prints at one of the 15,000 KODAK Picture Maker kiosks can collect one of 11 souvenir NASCAR photos. The kiosks will direct consumers to participate in an online sweepstakes, which offers prizes ranging from NASCAR jackets to a grand prize behind-the-scenes race experience.
When the KODAK Picture Maker is idle a looping video will encourage consumers to print out collectible photos and enter the sweepstakes. Posters and tear-cards help stores promote the campaign. The promotion was developed by Eric Mower & Associates.
Corona Tiki Torch
This display was designed to provide an eye-catching piece for on-premise establishments to promote the Corona Extra and Corona Light brands. The display takes advantage of the brand's image of sun, fun and beach to gain wall space in an already cluttered environment. The display is modeled after a real tiki torch, but slightly modified using real bamboo housing and simulating the flame via orange-colored lighting and white cloth. When turned on, a fan creates movement by directing air to the cloth. The projection of light coupled with the movement gives the illusion of a flickering flame against the wall. The Corona Tiki Torch won a Gold OMA in the Beer Category as well as display-of-the-Year - Semi-Permanent. It was created by Everbrite, LLC, 4949 South ll0th Street, Greenfield, WI 53228.
Microsoft Xbox Halo 2 Standee
The Halo 2 Standee is expressly designed for placement within specialty gaming stores. Targeted retailers don't permit the display of live product. The challenge is to create a powerful display with a strong retail presence, without actually merchandising the product which is locked in a glass case elsewhere in the store. Because of the need to gain retail placement 30 to 60 days in advance of the title release, the objective was to create a spectacular display that generates consumer excitement over the awaited return of the Master Chief in Halo 2. The Microsoft Xbox Halo 2 Standee won a Gold OMA in the Entertainment Category as well as Display of the Year - Temporary. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
Mountain Dew "Signs of Dew"
This sign was designed to create an awareness of the Mountain Dew brand in both traditional c-store and Gas and Go store formats during the key summer selling season. The sign had to reflect the hip, high energy "Do the Dew" branding. The program also had to contain a vintage feel which could be exploited as a series of collectables after the summer promotional period. The sign captured consumer attention using cutting edge graphics based on the concept of traditional road signs. The signs were engineered to withstand the elements using silk-screened aluminum replicating the look of real traffic signs or vintage tin promotional signs. This display which won the Gold OMA in the Signage Category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
1800 Tequila Neon Sign
This l800 Tequila Brand sign features the latest and most advanced technologies in POP electronics. The sign attracts consumers and provides excellent brand identity. Neon signs are available with fast turn-around with superior quality priced to meet budget requirements. This l800 Tequila Sign was created by Centsible Lighting, LLC l534 Stephanie Rd. SE, Ste. B, Rio Rancho NM 87l24.
Bacardi Island Breeze Lighted Sign
Bacardi wanted to tap into the newly evolving market catering towards the more health conscious spirits consumer. They wanted an attention grabbing P.O.P item to promote its Island Breeze line of lite spirits. The display features bold graphics which emphasize that the product has only half the calories of traditional wines and spirits. This lighted sign informs the consumer of health conscious choices available. The Bacardi Island Breeze Lighted Sign was created by Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA l8240.
Pepsi Cola Standees
These Yoda and Darth Standees are 5' and 6' in height. They were screen printed on to corrugate, die cut with an easel attached to be immediately and easily displayed. The standees are part of many pos pieces produced to tie in the movie, The Star Wars "Call to Yoda" with Pepsi beverages. The standees attracted much attention and increased awareness at on premises locations resulting in increased sales volume. The Pepsi Cola Standees were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Kreussler Custom Pop Up Exhibit
This exhibit is a flexible booth that can be used in either 20' or l0' spaces. This custom pop up exhibit features two l0' 3x3 Lite curve pop up units and lx3 straight unit to use on the 20' spaces. Every unit has a backlit panel and two graphic front panels. The units can be used separated or together just by adding the straight frame in the middle. The exhibit features exchangeable panels to create either a 20' or two l0' units, backlit panels that highlight the pictures, and a white background on the panels that make the logo stand out. The Kreussler Custom Pop Up Exhibit was created by Michelangelo Graphic Display, Inc., 94l3 Corporate Lake Drive, Tampa, Florida 33634.
Crescent Pointe Pop-Up Exhibit
This exhibit features a curved frame, end panel brackets and a graphic face. The fabric graphic face uses high Impact dye sub-printing on a virtually "wrinkle-free" stretch fabric designed and engineered for this use. The graphic is custom printed from submitted art work.This exhibit is from the Presto ™ series of Pop-ups. It is offered with accessories which include floodlights, Halogen lights., Nylon bags, plus other useful accessories. For more information, contact Testrite Instrument Company, Inc., l35 Monroe Street, Newark, NJ 07l05-l794.
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