AT&T Unveils New Store Concept
AT&T has unveiled a new way to shop for communications and entertainment services with the official re-branding of a Cingular store in Houston, TX. It is the first of many planned conversions of Cingular stores from wireless-centric spaces to a high energy showcase for AT&T’s complete phone profile.
The new AT&T Experience Store is the first to feature a fully integrated media experience that encourages interaction with AT&T’s complete portfolio of wireless, broadband, video and wireline voice products and services. The 5,000-sq. ft. store will feature several new retail concepts including six integrated “customer experience” stations encouraging customer interaction. The stations include: AT&T Entertainment--Customers are invited to watch AT&T U-verse TV and AT&T Homezone service demonstrations on three 52" high-definition plasma TVs, experience high definition programming and browse an extensive video on demand catalog. AT&T Home Connections-Customers will be able to browse the Internet and customize AT&T Yahoo! Homepage portals. Music-Customers will be able to listen to XM Satellite Radio with wireless phones, Bluetooth headphones and also transfer personalized music content.
Gaming-Demonstrate game downloading to wireless phones. Messaging And Video-This station will highlight 3G phones and Bluetooth accessories. Laptop Mobility, E-mail and Data-Geared toward road warriors, this station will include wireless phones, PDAs, Smartphones, GPS and Bluetooth accessories. Other store features include four dozen screens located throughout the store, 32-inch LCD displays and a series of “Guided Selling Kiosks.”
Lexus Promotes Safety With Interactive Windows
Lexus was looking for an exciting and innovative way to bring its safety message for the RX 350 luxury SUV to life. Lexus selected MonsterMedia, Orlando, FL, (www.monstermedia.net), a leading provider of patented interactive advertising systems, to use its flagship product, MonsterVision, to make store-front windows interact with passing consumers.
Lexus revealed its MonsterVision ads on retail storefronts simultaneously in New York, Los Angeles and San Francisco.
The storefronts are covered by enormous, full motion ads that react to pedestrian movement and engage consumers in a new interactive way that allows them to literally control the ad.
The ads allow participants to witness car collisions on huge video displays and “undo” them by interacting with the ads using their own body movements.
The safety-focused ads are larger than life, flaunting color, sound and motion at once, communicating the brand’s latest safety message, "The safest accidents are the ones that never happen."
“These attention-grabbing ads allow us to really engage our consumers, involve them in the brand, and stress our commitment to style, safety, luxury and performance,” said Robin Pisz, National Manager, Lexus Advertising and Media.
John Payne, President, Monster Media, said, “Lexus is at the forefront of the luxury
automobile industry and it’s only fitting that they utilize the most advanced innovation in interactive advertising.”
Dannon Company Offers Probiotic Products
Following the success of the launch of Activia last year, The Dannon Company is expanding its portfolio of probiotic fresh dairy foods with functional benefits in addition to great taste and basic nutrition.
The three products, DanActive dairy drink, Danimals with LGG drinks and lowfat yogurt and Activia Light nonfat yogurt, are part of Dannon’s growing portfolio of high health brands that deliver added probiotic benefits to consumers.
Probiotics, meaning “for life,” are living microorganisms, usually lactic acid bacteria, that when consumed in sufficient numbers, can provide health benefits associated with immune function, gastrointestinal function and oral health. Different probiotic strains provide unique benefits, and DanActive contains the proprietary probiotic L. casei Immunitas culture.
The display materials promote Dannon’s Activia Two Week Challenge, promising to naturally regulate consumer’s digestion in two weeks.
In-store sampling, in addition to the point-of-sale materials will promote the new DanActive products in-store.
7-Eleven P.O.S. Encourages Trial Of Fusion Coffee
7-Eleven has introduced Fusion Energy Coffee, a fresh-brewed, to-go coffee blended with natural herbal extracts.
Fusion Energy combines 7-Eleven Exclusive Blend coffee with guarana, ginseng and yerba mate, all herbs that boost energy and sharpen mental alertness. With Fusion Energy coffee, 7-Eleven hopes to quench the thirst of young American adults, also the target audience for energy beverages and coffee in a single product.
“We know our customers want coffee and energy,” said Donald Driver, 7-Eleven Coffee Category Manager. “Fusion Energy offers both.”
P.O.S. signage encourages consumers to try the new energy coffee infused with all-natural ingredients.
OfficeMax Installs The Latest Digital Signage
OfficeMax is using a unique digital signage solution to create a customer-oriented environment. The ADFLOW Dynamic Messaging System (www.adflow.com) and the Matrox Millennium P650 (www.matrox.com) multi-display graphics card have been combined to provide the digital signage. LCD screens inform shoppers, enhance the OfficeMax brand, promote selected merchandise and deliver featured price promotions.
Each store will feature two 40-inch state-of-the-art LCD panels, mounted to aesthetically fit within a newly-deigned menu board located in the printing services area.
“OfficeMax delivers continuous scheduled brand and promotional content, targeted to specific shopper demographics,” said Ron Berty, Matrox Bus. Dev. Manager for Digital Signage.The signs will also feature a live CNN satellite feed.
Kraft Grate-It-Fresh Combines Cheese & Grater In One
From Caesar salad to pasta primavera, grated parmesan cheese adds a distinctive touch to food. Now consumers can give everyday meals at home that restaurant quality taste with the new Kraft Grate-It-Fresh Parmesan Cheese.
The first-of-its-kind block of natural Parmesan cheese and built-in grater, available in grocery stores nationwide, Kraft Grate-It-Fresh adds the fresh taste of grated Parmesan cheese to all types of dishes with just a few easy twists. Found nationwide in the grocer’s refrigerated dairy section, Kraft Grate-It-Fresh Parmesan Cheese comes in a convenient 7 oz. size.
Mandee Stores Promotes Switchfoot’s New Album
The chart-topping, multi-platinum recording alternative rock group, Switchfoot, is celebrating the recent release of its 6th album “Oh! Gravity,” with a nationwide in-store promotion at Mandee, the hip and trendy fashion shop for teens.
Launched by Retail Entertainment Design for Columbia Records and Mandee, the “Go Backstage with Switchfoot” promotion includes a grand prize trip with VIP tickets to meet Switchfoot and a shopping spree at Mandee stores.
Mandee will carry “Oh! Gravity” in over 125 store locations, including New York, New Jersey, Pennsylvania and Illinois.
Virgin Megastores Wall Projection Entertains Shoppers
Virgin Megastores, including the West Coast flagship store in Los Angeles, and Downtown Disney, Florida’s largest music and entertainment store, recently introduced digital wall projection systems to project music videos onto large walls, enhancing the shopping experience while reinforcing the Virgin Megastore brand.
“We wanted to project large videos for maximum impact,” said Dee McLaughlin, Sr. Marketing Director, Virgin Entertainment Group. “The wall projection adds to the dynamic Virgin Megastores experience by drawing shoppers in and entertaining them while they shop. The video wall has become part of the brand experience.”
Snapple's New Red Teas Contribute To Healthy Immune System
Snapple Red Teas have been introduced nationally as an addition to the brand’s “good for you” super premium line.
The line of naturally caffeine-free teas contains protective antioxidants and Vitamin C, and contributes to a healthy immune system.
Made from the Rooibos plant found only in South Africa, Snapple Red Teas are available in unique flavors that complement the Rooibos taste, including Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine.
Fetzer Displays New Valley Oaks Pinot Noir
Brown Forman’s Fetzer Vineyards, based in Hopland, CA, is introducing a new Valley Oaks Pinot Noir sourced principally from the Languedoc-Roussillon growing region in France, priced at $8.99 per 750ml and currently available in national release.
John Tichenor, Group Brand Director at Brown-Forman, said, “Sourcing the Pinot Noir from France allows Fetzer to meet a seemingly insatiable demand for this varietal.”
Brown Forman, headquartered in Louisville, KY, is supporting the launch with colorful point-of-purchase materials, including this special case card display, which shows the Fetzer Pinot Noir bottle and pinot noir grapes, and imparts the message, “Easy drinking flavors of rich ripe raspberries and strawberries with just a touch of oak.”
Bridgestone Displays Free Golf Ball Offer
Bridgestone Golf, Covington, GA, has launched a special promotion offering golfers who purchase a set of J33 or GC irons, a full seasons supply of Bridgestone golf balls at no charge
The promotion is supported with special point-of-purchase materials featuring top golf professional, Fred Couples.
The point-of-purchase materials are headlined, “Now you can become a Bridgestone STAFF PLAYER.”
The display materials explain the details of the promotion, which is a $324 consumer value.
Nokona Wrecking Crew Promotes Nokona BatS
Three of the best hitters in baseball have joined forces with Nocona Athletic Goods Co. to endorse Nokona’s wooden bat. David Ortiz, Miguel Tejada and Vladimir Guerrero have selected the Nokona Rock Maple bat for game day play. In honor of these players, the company has officially branded “The Nokona Wrecking Crew” featured in a new product line of bats, along with other products in the future.
The Nokona Wrecking Crew line of bats will be available in Professional, Youth and Mini models in a variety of turnings, lengths and styles at sporting goods retailers. Genuine, game day bats from each player will also be available.
The Nokona Wrecking Crew bats will be supported with extensive advertising and p.o.p. materials.
Whole Foods Market Launches Whole Trade Guarantee To Source Socially Responsible Products
Whole Foods Market, a leading natural and organic foods supermarket, has launched the Whole Trade Guarantee, a buying program that brings together a set of strict criteria for buying products from developing countries.
For each Whole Trade Guarantee product sold, one percent of the retail sale will go to the Whole Planet Foundation whose mission is to create economic partnerships with the poor in developing world communities.
“Whole Trade Guarantee is a win-win situation for poverty relief because it ensures that producers receive a premium price and marketplace for their goods and, once the products are sold at Whole Foods Market stores, one percent of the retail price will go to the Whole Planet Foundation, which is creating real results in the fight against poverty by providing grants for micro loans for women entrepreneurs,” said Whole Foods Market co-founder and CEO John Mackey
Blue Cross Unveils Concept Retail Store
Blue Cross and Blue Shield of Florida has unveiled “Florida Blue,” a new concept in retailing geared to assist consumers’ navigation of the health insurance market.
Located in the St. John’s Town Center in Jacksonville, Florida Blue will sell health and ancillary products such as dental and life insurance as well as provide educational and informational seminars for consumers on health care and health coverage related issues.
The Company said the store, one of the first of its kind nationally, is a new concept in the health insurance arena and is one additional component of BCBSF's move to a consumer-empowered retail environment.
Blue Cross believes Florida Blue will be a success even if consumers do not sign up for BCBSF products on the spot, because it will expose potential customers to BCBSF's extensive portfolio of products and services in a no-pressure environment and favorable way.
Electronic Displays, Inc. (EDI) produces information displays that get customers’ attention.
EDI offers electronic indoor displays for both indoor and outdoor use, for a wide array of promotional applications. It also offers full color outdoor video displays. For more information, contact Electronic Displays, Inc., 135 S. Church Street, Addison, IL 60101 (Tel) 630-433-3336, (Web Site) www.electronicdisplays.com.
Alpina Manufacturing can produce any size frame to quickly install and change graphics, posters or banners. Slide-In Frames allow fast graphic changes. A variety of shapes, styles and colors are available including custom frames. For more information, contact Alpina Manufacturing, 3418 Knox Ave., Chicago, IL, (Tel) 800-915-2828, (Web Site) www.fastchangeframes.com.
Spherites, Inc., has introduced an innovative 3D product display called the Monolith. Once placed in the Monolith Box, a product is displayed in three dimensions inside a virtual blue sphere projected from the front of the Monolith Box. The transformation happens in front of the consumers' eyes without the need for 3D glasses. For more information, contact Spherites, Inc., 9595 Wilshire Blvd., Beverly Hills, CA 90212; (Tel) 310-300-8432, (Web) www.spherites.com.
Counterpoint offers lenticular counter mats that increase the ‘WOW’ factor of any promotion by adding another dimension. The lenticular counter mats make it possible to promote multiple messages in the same space, and to grab attention with changing images or motion. The mats can feature realistic 3-D depth and shapes. For more information, contact, Counterpoint, 6535 Sunset Corporate Drive, Las Vegas, NV 89120; (Tel) 800-270-3538; (Fax) 877-579-8901; (Web Site) www.counterpointmats.com.
Outwater Plastics
TRaC Associates, LLC has introduced the Image Light, an LED lit p.o.p. display that is environmentally friendly and brighter than lightboxes. The Image Light uses a proprietary imprinting process on clear acrylic panels and then illuminates the surface with energy saving LED technology. Image Light is just 10 mm in thickness, and can be made in all shapes and sizes. For more information, contact TRaC Associates, 6481 Horton Rd., West Linn, OR 97068; (Tel) 503-657-6599, (Web) www.tracassociates.com.
Accentuate’s eye-catching, attention-grabbing Active Lenticulars allow advertisers to replace static, single image messages with dynamic, animated messages consisting of up to six individual images. An active insert is placed into an Active Lenticular Display behind a Lenticular Panel, which is moved by a mechanism that creates the Active Animation. The chosen images continuously dissolve from one to the other, creating a powerful, high impact animation effect. For more information, contact Accentuate, Inc., 15320 Cornet Ave., Santa Fe Springs, CA 90670; (Tel) 310-921-6731; (Web) www.accentuateinc.com.
Diazit specializes in Pro-Motion Scrolling Displays and Tri-Motion Point-Of-Purchase Displays in sizes from 12"x18" up to 36" x 50," showing 3 to 25 images depending on the size of the sign. Wall mounts, floor stands, and tabletops are available. The Company also produces Mega-Motion Modular Scrolling Displays and Signage, interior or exterior, in sizes from 4' x 4' and up. For more information, contact Diazit, (Tel) 800-334-6641, 919-556-5188, (Web site) www.diazit.com.
Testrite Visual Products has introduced the Apollo Stand,a sturdy, light weight graphics stand. The Apollo Stand features a patented SnapGraphics Bar, which holds any substrate up to 3/32” thick. It can be set up at four different height levels; 28”, 36”, 48” and 60”. It is constructed of an aluminum alloy available in a variety of color choices. Telescopic Models of the Apollo Stand are available, as is a Roll-A-Round base option. For more information, contact Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601;(Tel) 888-873-2735 (Fax) 201-542-2195; (Web Site) www.testrite.com.
ADDvertisement LLC is a roll down shutter system that protects stores, and also offers an opportunity to advertise. An ADDscreen® consists of security roller shutters, equipped with polycarbonate patented projection panels, one or more projectors and a PC. The ADDscreen® can display text, images and video. The ADDscreen® shutter can be placed inside, outside, in front or behind windows and doors. By using a projector connected to an ADDbox PC with specially developed ADDpoint software, which is connected to the ADDscreen® network, advertising and/or information is displayed on the ADDscreen®. It is also possible to add an in-store flat panel display to show the same content while the store is open. For more information, contact ADDvertisement LLC, 9801 Dupont Avenue South, Dupont Center, Minneapolis, MN 55431; (Tel) 1-888-875-0545 (Web) www.addvertisement.us.
Sterling Promotional Corp.
Carmanah Signs introduced the Evenlit™ LED Light Panel, a curved or rectangular LED lightbox. Evenlit gives customers the flexibility to change the lit image within the sign and still have all the benefits of LED illumination. The Evenlit Panel is ultra-slim, very bright and requires no bulb changes. For more information, contact Carmanah Signs Inc., #5, 6025 12St SE, Calgary, Alberta, Canada T2H 2K1; (Tel) 416-786-3700, (Web Site) www.carmanahsigns.com.
Promo Print Solutions offers The Snap Mobile©, an economical 3-D promotional tool in sizes ranging from 3 inches to 6 feet. The Snap Mobile hangs or sits and can hold your product too! It can be die cut to custom shapes. The Snap Mobile ships flat and assembles in a “snap.” For more information, about The Snap Mobile© contact Promo Print Solutions, Inc., 420 South Koeller Street, Suite 208, Oshkosh, WI 54902; (Tel) 920-233-7900, (Web Site) www.promoprintsolutions.com.
Joseph Struhl Company
AVI offers the MediaWindow, an all in one digital signage solution. At the heart of the MediaWindow is AVI's renowned, IP enabled, solid state MPEG 1&2 media player and a crystal clear LCD screen available in various sizes for an unparalleled turnkey digital signage solution. This device can be used individually or networked together and paired with the DAPortal, AVI's web-based comprehensive suite of remote management and monitoring tools for content delivery, device management, inventory, and marketing reports. MediaWindows are also available with bar code scanners, motion sensors, touchscreen, and other accessories. The MediaWindow is available with a networked or stand-alone media player. For more information on the MediaWindow, contact AVI, 8541. E. Anderson Drive, Scottsdale, AZ 85260; (Tel) 480-889-3233, (Web) www.avi-electronics.com.
MDI Worldwide offers ultra-thin edge-lit light panels for point-of-purchase display. Key features of the light panels include an exclusive easy-to-use front-loading PosterGrip ® Principle; ultra-thin aluminum cabinet (1.25" deep); gallery-style frame is 2.25" wide; in-frame ballast and lamps, up to 75% more energy efficient than standard fluorescent, long-life CCFL lamps; brightest true-color light panel available and the only UL listed cold cathode light panel on the market. For more information, contact MDI Worldwide, 38271 W 12 Mile Road, Farmington Hills, MI 48331; (Tel) 248-553-1900, (Fax) 248-488-5700, (Web) www.mdiworldwide.com.
Push Solutions Group has launched its patented PowerFrame-Snap Frames. PowerFrames offer an innovative twist to the conventional snap frames in that they utilize a unique plastic injection molded corner key which eliminates the need for spring clips and allows poster loading from any side. Frames can be easily assembled without tools and mounted various ways. For more information contact Push Solutions Group, 7351 Victoria Park Ave., Unit 3, Markham, ON Canada L3R 3A5; (Tel) 416-840-6951, (Web) www.pushsolutionsgroup.com.
Above All Advertising, Inc. has introduced the light weight Flexible Billboard, which comes in three configurations. 3 ft wide, 6 ft wide and 8ft wide. The versatile Flexible Billboard may be used for a wide array of promotional applications, including in-store displays, store front promotions, trade show exhibits, promotional and sporting events. The Billboard is collapsible, so it easily folds up for storage and transportation to different promotional events. For more information, contact Above All Advertising, 9080 Activity Road, San Diego, CA 92126; (Tel) 866-552-3683; (Web Site) www.abovealladvertising.net.
Testrite Visual Products has introduced Collage™ Pop-UP Frames. Collage Frames feature a magnetic connection for easy, rapid set-up. The aluminum frame is durable and lightweight. The system allows unlimited design configurations. A portable case comes with each exhibit. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 888-873-2735 (Web) www.testrite.com.
Rololight has introduced the Rololight Stand™, which is lighter, more portable and less expensive than traditional backlit modules. The “Roll and Carry” portable lightbox allows for easy graphics changes. Sizes available include 2'x32", 4'x32" and 6'x32". Complete kits include the Rololight on Canvas, Carrying Case and Tripod. For more information, contact Rololight Corp., 945 Newton Ave, Quebec, Canada G1P 4M3; (Tel) 866-297-3252, (Web Site) www.rololight.com.
Clear Corp., offers the IMPACT ISLAND,® which allows exhibitors to present single or multiple backlit images in one stylish display unit. One-sided through four-sided models are available in a variety of sizes. Units can be provided with or without a pedestal, or with ceiling-mount hardware. The top frame sections flip open for easy graphics removal. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel.) 800-548-3269; (Web) www.clearrcorp.com.
Starbucks Poster Promotes Grocery Sales
This poster was created to inform the consumer that Starbucks coffee is available at the grocery store for purchase to take home.
The poster is litho printed on heavy stock in full color with an aqueous coating.
The poster provides a “wow” factor for consumers telling them that they can purchase and bring home Starbucks Coffee while shopping at this grocery store.
The Starbucks Poster was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto,Ontario M1B 2T9; (Tel.) 416-754-3028; (Web) www.pop-online.com.
Dos Equis Displays ‘Most Interesting Man’
Dos Equis, a FEMSA Cerveza product exclusively imported to the U.S. by Heineken, has launched an integrated marketing campaign delivered by the “Most Interesting Man in the World.” The campaign includes advertising, point-of-sale, and event marketing components that position Dos Equis as the premium beer for those who want to live more interesting lives.
“When you look at what is driving the beer market, you see a strong consumer trend toward ‘trading up’ or premiumization. This campaign is designed to leverage the premium market and demonstrates the attitude, interest and taste of the Dos Equis target consumer who will connect with the Most Interesting Man,” said Willem van der Hoeven, Brand Director, Dos Equis.
HUSA conducted extensive research on this comprehensive campaign to “crack the code” for engaging consumers in a way they have never been approached before.
BK Scratch & Win Game Dares Fans To Choose ‘Which Spidey Suits You?’
Buger King is conducting a tie-in promotion this summer with Columbia Pictures’ “Spider-Man 3.” The promotion features prizes for the “Which Spidey Suits You?” scratch-and-win game pieces on specially marked BURGER KING menu items.
Just as in the movie, in which Spider-Man is forced to choose between his red and blue suit and a new black suit, guests will choose to reveal what's behind either the familiar red-and- blue Spider-Man or the black-suited Spider-Man. With a prize behind one of the two scratch-off areas on each game piece, BURGER KING guests have a 1:2 chance of winning each time they play. Prizes include a $1 million American Express gift card; a 2007 Maserati Quattroporte Sport GT; a Sony Electronics Full HD Experience; and free Burger King food items
McDonald's Launches Global Promotion Of DreamWorks Animation’s Shrek The Third
McDonald’s is launching a multi-faceted global promotion that includes high-tech Shrek Happy Meal toys created in eight languages and the company’s single biggest promotion of fruit, vegetables and milk. Mary Dillon, Global Chief Marketing Officer, McDonald’s, said, “Shrek is helping us bring special excitement to our restaurants, everything from food and fun to activities and entertainment.”
McDonald’s is celebrating the arrival of “Shrek the Third” with its “Go for Green” message. The campaign showcases a variety of food choices including Premium Salads, Premium Chicken Sandwiches, fun desserts and a Happy Meal featuring Chicken McNuggets made with White Meat. Milk Jugs are served in child-friendly containers with Shrek packaging.
Mountain Dew Vending Machine Ceiling Crasher
This display was created to bring shock value within the Convenience Store Channel and increase both brand awareness and sales of all Mountain Dew Brands. The convenience store consumer identified with the design and the quirky, off-center approach. The material selection and high quality printing created the realistic illumination that is found in an actual vending machine. Brand Identity was carried out through every detail in the graphics down to the bottle of Mountain Dew dispensed in the tray. The visual impact of the display was compelling from all vantage points within the store while never occupying precious floor space. This display received a Gold OMA in the Snack Products and Soft Drinks Category and was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632. This display was also selected as one of the Displays of the Year in the Temporary Category.
Miller Lite On Tap. The objective for this on-premise display was to announce to the consumer the availability of Miller Lite ON TAP in an attractive modern looking display. The unit is a wall display built on three levels incorporating three different types of illumination. It uses an LED edge ligting to promote the logo, a flourescent back lighting to highlight the key product and luminescence blue edge lit wings to create added interest. Created by Everbrite, LLC, 4949 S. 110th St., Greenfield, WI 53228. BRONZE AWARD.
Champs Sports Holiday Program. This entry was displayed in 575 Champs Stores in the U.S. and Canada. Two storefront window programs promoted specific footwear or apparel. The promotions changed weekly and the holiday program was up for almost two months. A holiday header was used to hang the current promotional banner. To create movement a spinning "present" was hung inside the box. Created by Kroll Salkin Corp., 1220 East Meinecke Ave., Milwaukee, WI 53212. SILVER AWARD.
Mirassou Features SkyBox Display
Mirassou is using this new patent pending sign system called the SkyBox, from Island Display to attract attention at beverage stores. The advertising displays are made of modified acrylic and can be installed on the existing fluorescent light that you see on a drop ceiling or they can be equipped with its own lighting source and suspended by cable directly over the merchandise. This SkyBox Display was created by Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028.
Cognac Monnet Floor Display
This floor display consists of a standard TriAd unit, to which a pedestal is attached, which allows it to stand independently at viewing height, as well as a spotlight, which draws extra attention to the moving graphics. The products that it is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail situation to merchandise any product of a reasonable size. The configuration may be supplied for any size of TriAd unit. The Cognac Monnet Floor Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Pepsi Ceiling Breakthrough
This litho printed piece was manufactured on a new 6 color Heidelberg press. It consists of three forms that are mounted and die cut to shape. This unit was designed to increase awareness of the NHL playoffs and to tie in Pepsi products. The breakthrough is part of a multi-piece promotion that includes cling vinyl, tent cards, cooler toppers and pole signs. All the pieces create awareness of the online contests. This project is on-going for the playoffs duration and the program has generated heightened awareness of the NHL and the Pepsi products involved. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario M1B 2T9.
Bacardi Aluminum Lightbox
Bacardi wanted to create a sign that could be used for each of its flavored rums. This upscale aluminum framed, backlit mirror helps draw attention to the bottle graphic. Both the top and bottom of the stainless frame are printed to help get the brand message across. The graphic panel is printed on glass and mirrored using a special process. Then the panel is printed using a high resolution digital image of the bottle and neo-neon area across the top and bottom of the graphic panel. A series of these light boxes were made to include the many flavors of the Bacardi flavored rums. This Bacardi Aluminum Lightbox was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Mumm Display Features 3D Graphics
This Mumm Champagne display features attention-grabbing three-dimensional graphics. AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. This Mumm display was created by AP Graphics, 250 Hudson Street, New York, NY 10013.
Smirnoff Illuminated Slim Light Box
This slim light box was produced to bring awareness to the fresh triple distilled taste of Smirnoff's premium Vodka. This illumimated slim light box measures 20"L x l5"H x l"d, with a white powder coated aluminum frame that showcases the Smirnoff brand with a flashing outline of the bottle graphic. The flashing outlined bottle graphics provide a clean and visible presence against the white and red artwork. Smirnoff is still in test market stages of this promotion but the feedback has been positive and a more global campaign may be forthcoming. The Smirnoff Illuminated Slim Light Box was created by Centsible Lighting LLC, 2253 E. Arrowhead, Cottonwood, AZ 86326.
Back Bar Mountain Icon Display
This display was designed for use as a Back Bar unit for Coor's and the objective was to high-light the Coor's Mountain Icon using LED for the back light and the Coor's Light Brand. The display featured Focus' new thin neon called ULTRANEON.™ The display helped build traffic for the brand with this on-premise Back Bar Sign. The Coor's Back Bar Mountain Icon Display was created by Focus Display Group, l0328 Highlands West Dr., Escondido, CA 92029.
Verseidag seemee US, Inc., offers Nightdrop, a single sided printable textile blockout. Nightdrop blockout textile is a unique textile solution. The product has a "velvet" appearance providing a lush, soft finish. The unique aero-cellular foam surface is bonded to a high quality, opaque textile providing l00% light block. The product is 70% polyester/30% cotton with one side textile and one side foam. For more information, contact Verseidag seemee US, Inc, 4 Aspen Drive, Randolph, NJ 07869; 973-252-1189; www.seemeus.com.
Collage™ Pop-Up Exhibit
Testrite Visual Products has introduced Collage™ Pop-UP Frames. Collage Frames feature a magnetic connection for easy, rapid set-up. The aluminum frame is durable and lightweight. The system allows unlimited design configurations. A portable case comes with each exhibit. The exhibit shown complements the look of a distincitive beverage bottle. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 888-873-2735 (Web) www.testrite.com.
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