Display Showcases ‘Wine, Dine And DVD’ Promotion
Talus Cellars, a member of the Canandaigua Wine family, has joined forces with Netflix, the world’s largest online DVD rental service, to encourage people to “Wine, Dine and DVD.” The two companies are offering a two-week trial membership to Netflix when they pick up a bottle of Talus wines.
“We hope this partnership will encourage people to open a bottle of Talus with dinner and enjoy a movie from Netflix-with friends, family or that special someone,” said Don Enos, Brand Manager for Talus.
“By providing Netflix an in-store presence at thousands of grocery and specialty stores nationwide, Talus is helping introduce our popular online rental service to millions of potential customers,” said Leslie Kilgore, Vice President, Marketing, Netflix.
In-store counter display units encourage consumers to sign up for the trial membership to Netflix and try a bottle of a popular Talus wine.
Audiobahn Draws Attention With Photo Motion Images
Audiobahn, one of the fastest growing automotive aftermarket, audio component companies, wanted a multi-image display to attract customer attention in its showrooms and incorporate the same theme in its trade show booths as part of its marketing strategy.
Audiobahn worked closely with QPI, developer of Photo Motion Images, and chose three large portable light boxes, using three Photo Motion Images for each of them that would serve both their showroom and traveling display requirements. The Photo Motion Images drew considerable attention to Audiobahn products. Audiobahn discovered that it could show off multiple products in a single light box and found the clarity of the images superior. The images were easy to change out for future product introductions.
The Photo Motion Image display was developed for Audiobahn by QPI of Buena Park, CA.
Amstel Light POS Materials Support Summer Promotion
Amstel Light has launched the Amstel Light Beach Patrol, which is hitting the shores with a variety of giveaways for consumers to enjoy throughout the summer. The Amstel Light Beach Patrol, a team of young men and women with plenty of Amstel Light in hand, will spread the excitement of summer by taking digital photos of consumers that will be developed on site.
Amstel Light is integrating point-of-sale materials and three branded self-liquidating offers this summer. Consumers can purchase Weber grills, Hobie Bodyboards and branded flip-flops as part of the promotion.
Yuri Schwalbe, Amstel Light’s Marketing Director at Heineken USA, said, “We are fired up to be offering our customers such a wide range of activities and products, which I am sure will make this summer a memorable one.”
Display Highlights ‘Get Outside With Bass’ Promotion
Aiming to strengthen its presence in bars and taverns across the U.S., Bass Beer created a temporary back bar display, which highlights Bass’ promotion, “Get Outside With Bass.”
The display features a dissolve unit that switches between a glass of Bass Beer and an action shot of a mountain bicyclist whizzing by. Each unit is 13" high and features a life-size Bass Beer bottle next to the dissolve graphics.
Rapid Displays of Chicago, IL was responsible for the display development and production; Colangelo Synergy Marketing was responsible for the display artwork development.
Rainier Beer Launches Ragtop Sweepstakes
Pabst Brewing Company has launched the Rainier Beer’s RagTop Sweepstakes featuring traffic-stopping displays promoting the grand prize of a 1969 customized ragtop Cadillac DeVille.
Off-premise point-of-sale materials supporting this summer promotion include case card displays with take-one entry cards and on-premise features neon signage, a tap handle, metal tacker and coasters.
Genmar Partners With Wal-Mart To Promote Boat Products
Genmar Holdings has rolled out an exclusive co-marketing partnership with Wal-Mart to promote all Genmar boat products throughout the U.S. and Canada in what is believed to be the largest boat sale promotion in the history of the marine industry.
Boat Sale USA and Boat Sale Canada offered consumers money-saving incentives on 14 of America’s leading brands of boats. Wal-Mart shopping cards, valued between $300 and $1,000 are being issued to qualifying purchasers of Genmar boats.
Genmar is supporting the promotion with point-of-sale advertising displayed at each participating Genmar dealership. Wal-Mart is adding in-store signage and allowing Genmar dealers to use store parking lots for boat sales as part of the collaborative marketing effort.
Bob Connolly, Exec. V.P., Marketing, Wal-Mart, said, “Teaming with Genmar to offer this added value program is a new way of extending the Wal-Mart tradition of providing extraordinary pricing advantages to our approximately 100 million weekly Wal-Mart shoppers.”
Mark Bric Display Corp. is offering a 120V/220V halogen spotlight to accompany its line of retractable banner stands. The spotlight features a swiveling lamp head and a 10 ft. cord, which mounts to the top rail of the BannerUp banner stand in seconds. The spotlight creates additional focus on banner messages. For more information, contact Mark Bric Display, 4740 Chudoba Parkway, Prince George, VA 23875; (Tel) 800-742-6275, (Fax) 800-565-9506, (Web) www.markbric.com.
Bluworld Innovations has introduced iAQUA, a self-contained waterfall system that displays full color graphics or motion pictures within the falling water. iAQUA allows a viewer to see images and hear audio through a stream of falling water. The message can be controlled by a variety of electronic inputs, such as VCR and DVD players, as well as uploaded directly through the Internet. For more information, contact Bluworld Innovations, 4560 N. Palmetto Ave., Winter Park, FL 32792; (Tel) 407-673-7666, (Web Site) www.watersells.com.
Electronic Billboard Technology (EBT), a leader in digital display architecture, has introduced E-banner. This 4’ x 5’ thin display can be customized to fit any store interior and is mounted from the ceiling. This technology provides a unique way to promote retailer news and in-store items through full-motion, color video and sound that will drive consumers to action. For more information, contact Electronic Billboard Technology; 2417 Mahan Street, Dallas, TX 75201; (Tel) 214-303-0976, (Fax) 214-303-0969; (Web site) www.sidiamond.com.
Heritage Sign & Display has introduced Plasma-Lites, signs that offer the glow of neon light in shapes and designs that aren’t possible using a bent glass tube. Using a new type of luminescent plasma technology against a clear background, the lighted image appears suspended within the frame. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701, (Fax) 570-645-2178, (Web site) www.popsigns.com.
Clearr Corp. has published a brochure presenting its comprehensive range of prismatic displays. TriOla fulfills large-format exterior display requirements. Graphic Revolutions LF, is a large-format prismatic display with internally-illuminated prisms. Graphic Revolutions is for interior applications. TriAd, RotaView and PowerPictures displays are also featured. For a copy, contact Clearr Corp., 6325 Sandburg Rd., Minneapolis, MN 55427; (Tel) 763-398-5400, (Web) www.clearrcorp.com.
SemaSys, Inc., has released its 2002 catalog offering a broad spectrum of merchandising products. The catalog includes sections for End Cap, Frames, Aisle/Gondola, Countertop, Shelf Slatwall, and Hanging Hardware. For a copy, contact SemaSys, Inc., P.O. Box 7764, Houston, TX 77270, (Tel) 713-869-8331, (Web Site) www.semasys.com.
Xtra Lite Display Systems offers the XtraView A-Frame banner stand,providing a 3-D view of a product for more sales with less investment. The XtraView A-Frame is ideal for applications ranging from trade show exhibits to restaurants, retail, sports and entertainment. For more information, contact Xtra Lite Display Systems, Inc., 501 East Hwy. 13, Burnsville, MN 55337; (Tel) 877-987-2548 ext.125, (Web site) www.XtraLite.com.
VisionScreen by Sellutions, a division of Econoco Corp., is a specially formulated acrylic sheet designed for rear projection display. Unlike other rear-projection screen materials, VisionScreen behaves like an ordinary acrylic sheet. It can be cut into any shape and bonded to a regular acrylic sheet, providing many creative possibilities for display and exhibit. It can be bent, routed, drilled, glued or cut without affecting the integrity of the content. For more information, contact Econoco Corp., 300 Karin Lane, Hicksville, NY 11801; (Tel) 800-645-7032, (Web) www.econoco.com.
AIRBORNE VISUALS, INC.
275 Madison Avenue, 27 Fl.
New York, NY 10016
Tel. 800-821-2241
Fax: 212-490-2713
E-mail: info@airbornevisuals.com
Web Site: www.airbornevisuals.com
Airborne Visuals, Inc., embraces the vision of enabling all organizations to easily foster their communications with portable presentation aids.
All airborne products are designed to offer easy, quick, portable, and economical visual communication tools that will enhance your company's presence at tradeshows, exhibits, sales meetings, on-site presentations, point-of-purchase, visual merchandising, museums, store signs, outdoor or indoor events….
Formerly Top Image USA, our product line has expanded thanks to strategic alliances with other manufacturers to offer you the latest trends in the portable presentation industry: the new retractable Top Two stand with interchangeable graphics, the elegant and versatile DL Display Systems (ideal for fabric printing), the portable brochure holders, the Yband outdoor banner stand, the Roll portable cabinets and many more display stands…
OCTANORM USA, INC.
701 Interstate West Parkway
Lithia Springs, Georgia 30122-3224
Tel. 770-732-1520
Fax: 770-732-1620
E-Mail: info@octanormusa.com
Web Site: www.octanormusa.com
OCTANORM® USA, Inc. introduces it's full line of Vario Portable Displays. Vario Displays meet all requirements for modularity, versatility and ease of assembly while providing the perfect environment for traffic-stopping graphics. Regardless of which Vario display you choose you will always have the ability to combine other elements of the OCTANORM® Exhibition System. No other portable Display System offers the variety of reconfiguration and expandable options of Vario. "Made By OCTANORM®"
WARWICK PRODUCTS CO.
7909 Old Rockside Road
Cleveland, OH 44131
Tel. 216-524-4404
FAX 216-524-4439
Web Site: www.warwickproducts.com
• NEW Thin-View lightboxes Less than 2”, Variety of sizes. Lightweight.
• Standard Lightboxes
– single or double-sided
– square or rounded corners
– wall mounted, recessed or pedestal
– complete range of colors, finishes and sizes
• Custom Lightboxes – virtually any size or shape up to 48”×96”.
EXPOTRANS LIGHT BOXES & MENU BOARDS, INC.
19 Corporate Park
Irvine, CA 92606
Tel. 949-261-5483, Toll Free (800)-733-6661
Fax 949-261-8646
Web Site: www.Expotrans.com
Light Boxes, Menu Boards, Directory Kiosks, and POP Displays
Today's world is full of imaging opportunities. Occasions to reach consumers with vivid, saturated color images that can entertain, educate, inform, or persuade. Making the images dazzling and bright is what Expotrans does better than any other company. With a wide array of back-lit solutions EXPOTRANS can produce exactly the light box to exceed your needs. Designed and engineered using aircraft grade aluminum to create a product that in form and function surpasses any other product on the market. Value is more than a purchase price; it's longevity, ease of service, durability, and performance. No product line offers more value than those created for you at Expotrans. For further information or pricing call today.
DYNAMIC DISPLAYS
1149 N. Azusa Canyon Road
West Covina, CA 91790
Tel. 800-356-7446
Fax: 626-960-7985
Dynamic Displays manufactures an extensive line of economically priced VACUUM FORMED LIGHT BOXES. Dynamic Displays currently manufactures TWELVE STOCK SIZES including our NEW 18" round unit with more on the way. All units come complete with a clear and white acrylic face panel, Fluorescent lighting, chain hanging kit and a 7 foot power cord with an inline ON/OFF switch. Thumb screws are also supplied attached to the extruded aluminum frame portion of the unit for easy graphic insertion or replacement. Uses include: Back-lighting of inkjet prints, display transparencies, Duratrans, Gerber edge prints, and any other products that need brilliant back-lit illumination to make them stand out. In addition to their line of Vacuum Formed Light Boxes, Dynamic Display also offers a complete line of fluorescent Lighted Blackboards, Simulated Neon Signs (stock and custom). Illuminated Clocks and many other products used for POP displays.
CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Tel. 800-548-3269; 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com
Luminaire®, Luminaire Ultra® Luminaire Ultra® II Luminaire Ultra® DP, Luminaire Ultra® E, Luminaire Ultra® DD
Lightboxes in single-sided, double-sided, free standing with pedestal, wall-inset and outdoor configurations.
Standard sizes from 11" x 14" up to 48" x 96", as well as custom sizes.
Luminaire Ultra® II units pictured.
Multiple units in a tradeshow application command viewer’s attention and tell a story
FRANK WOOLLEY & CO., INC.
529 Franklin Street
Reading, PA 19602
Tel. 610-374-8335
FAX 610-374-3214
E-mail: technamation@msn.com
Web Site: www.frankwoolleyandco.com
Manufacturers and distributors of polarized animation products for the P.O.P. and exhibit industry.
Polarized animation is a unique animation process using pre-printed patterns of motion with an adhesive backing. We also supply the motors and polarizing spinners. Our color tinting sheets, also with an adhesive backing, have become an instant hit with exhibit builders because of their durable base and rich color saturation.
Point-of-Purchase transparencies can be animated to your specifications in any quantity.
Please call for free pre-planning and consultation service. Handbook available on request.
SUNRISE SYSTEMS, INC.
720 Washington Street
Pembroke, MA 02359
Tel: 781-826-9706
Fax: 781-826-0061
E-mail: sales@sunrisesystems.com
Web Site: www.sunrisesystems.com
Sunrise Systems designs and manufactures electronic programmable signage for a wide variety of applications and markets including exhibits, point of purchase and sales promotion. Our client list includes many of America's premier corporations and world-renowned designers and architects.
Our signs use leds (light emitting diodes), the best lighting elements for high reliability, long life, low power consumption and color variety.
Our signage designs allow assembly in a number of configurations including horizontal, circular, serpentine, spirals, square, rectangular, triangular, and a vertical design with a vertical character set.
Sunrise Systems' signs are extendable in length (no limit) and are available in many character heights and a variety of colors.
Please call us with your signage requirements and wish list.
OCTANORM USA, INC.
701 Interstate West Parkway
Lithia Springs, Georgia 30122-3224
Tel. 770-732-1520
Fax: 770-732-1620
E-Mail: info@octanormusa.com
Web Site: www.octanormusa.com
The MAXIMA Truss System by OCTANORM is unlike any truss system in today's market primarily because it is designed to be compatible with other systems made by OCTANORM. It is available in both triangular and ladder styles and attaches to an eight sided connector which allows for 45 degree connections. The connection is made in seconds by hand tightening 2 wing nuts. The horizontal members of the truss incorporate OCTANORM system grooves which allow for panels and/or graphics to be installed on all three sides of the truss. Having OCTANORM system grooves also allows other OCTANORM components to be attached to the truss such as curved archways, hanging signs, partition walls, ceiling grids, display cases etc.
DYNAMIC DISPLAYS
1149 N. Azusa Canyon Road
West Covina, CA 91790
Tel. 800-356-7446
Fax: 626-960-7985
Dynamic Displays manufactures a very exciting line of Lighted Signs for the POP industry available in 12 stock sizes (custom available) including our New 18" round unit. We have many different face panel treatments available: Including our Dyno-Lite Raised Graphics style, Trans-Lite Full color style and our Neon-Lite Screen Printed style. Some of our great features include a streamline aluminum molding fluorescent lighting, inline ON/OFF switch and chain hanging kits. Our in-house graphics department can create an eye catching display that will meet any budget in any industry.
In addition to our line of Lighted Signs we also manufacture Vacuum Formed Light Boxes, Fluorescent Lighted Blackboards, Fluorescent Marker Boards, Back-Lit Clocks and many other products used in the display Industry.
CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Tel. 800-548-3269; 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com
TriAds®’ intriguing “wave” transition rivets viewers’ interest, ensuring attention to the full cycle of your multi-message display. Sizes are available from 12” x 18” (305mm x 457 mm) up to 48" ´ 72" (1220 mm ´ 1830 mm) at affordable prices. TriAd® will work magic in your retail, showroom, or tradeshow display environment!
Shown is a freestanding TriAd® display available with an optional pedestal and Neon Plus® simulated neon header.
OUTWATER PLASTICS INDUSTRIES, INC.
4 Passaic Street, P.O. Box 403
Wood-Ridge, NJ 07075
Tel. 1-888-OUTWATER, 1-800-631-8375 (Sales & Product Info), 1-888-772-1400 (Catalog Requests)
Fax. 1-800-888-3315
E-Mail: outwater@outwater.com
Web Site: www.outwater.com
OUTWATER PLASTICS has been appointed by FAST® INDUSTRIES as a National stocking distributor of their entire line of Merchandising Aids, Shelf Edge Label and Sign Holders, SKU Dividers, Price and Data Channels, Strip Merchandisers and other related items. This arrangement will provide prospective customers with more conservative purchasing requirements, with a source from where they can purchase any of FAST® INDUSTRIES' products "just-in-time" on an "as needed" basis without the inconvenience of having to purchase minimum quantities or incur the high-cost of warehousing or discarding unused product. As a FAST® INDUSTRIES stocking distributor, OUTWATER will provide customers with short lead times and for the first time, custom cut lengths to suit specifications. FREE Master Catalog.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
The Mountain Dew Vortex Lighted Cooler Door Display was designed using eye-catching bright yellow LEDs to grab the attention of young target consumers to help increase impulse sales. The display also introduced the new Mountain Dew Vortex graphics, featuring ten superbright yellow sequencing LEDs.
CATEGORY:Promotional Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
The Tri-Ad®E is an economical polymerized-paper, 3-message display, the company's most economical prismatic unit. It features cardboard structure which may be printed upon (high-quantity projects only). Paper prisms are standard, plastic prisms with slip-in graphic capabilities are optional. Both battery and AC-power operation are available. Never before has a 3-message display been so affordable.
CATEGORY: Permanent Displays
DISPLAY PROUDCER: Heritage Sign & Display
P.O. Box 158, Nesquehoning, PA 18240
The Kirin Ichiban Mirror features a custom fan shape and screen printed artwork, with graphic representation of a mythological Kirin Creature and Japanese character. These elements combine to help promote this beer as an upscale premium Japanese import with a distinctive image and flavor. Special manufacturing methods include CNC cut frame and glass, and two-tone gold mirror with a silver mirror boarder. The piece is designed to blend in with the existing décor in Japanese restaurants in order to promote placement.
CATEGORY: Promotional Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
Neon Plus® E is a new and economical simulated neon display that is brighter than neon and features brilliant colors. It offers tremendous graphic control; logos and font styles can be faithfully reproduced, as shown by Wrangler’s “Rugged Wear” sign. Also, for brand marketers who want to add extra punch to their P.O.P. programs and obtain preferential placement, Neon Plus® E signs are easily customized for cities, regions, or even individual locations if desired.
CATEGORY: Banners
DISPLAY PRODUCER: DJ Graphics
127 South Broadway, Nyack, NY 10960
This colorful banners is one part of a campaign by Borghese for its Cura-C Treatment. The banner uses Transcendence™ technology which features vivid color which attracts the shopper’s eye.
CATEGORY: Shape Lights
DISPLAY PRODUCER: Palmer Promotional Products
23001 West Industrial Drive, St. Clair Shores, MI 48080
The Corona Shape Light is a compact lighting unit which brightens this distortion printed display while keeping its depth to a minimum. The display is vacuum formed PETG with distortion printing and is a high output lighting fixture.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Saitech International Inc.
35 Oak Street, Toronto, Ontario, Canada M9N 1A1
The “Tri-Stand™” Display uses sound and motion to explain 6 automotive systems developed for Goodyear's Gemini Service dealers. Colorful lighted images show hundreds of car parts in motion, wheels spin, springs bounce, axles rotate and spark plugs spark! Push-button sound players add 30 second messages to each image. The entire system is an impressive 6 feet tall and communicates in an entertaining and informative way.
CATEGORY: Sign Programs
DISPLAY PRODUCER: E-B Display Co., Inc.
1369 Sanders Avenue, P.O. Box 650, Massillon, OH 44647
The Swisher Sweets Giants Sign Program was designed to provide a strong P.O.P. campaign to promote the launch of a new oversized cigar. The signs were placed in the continental United States at all locations carrying the new Swisher Sweets Giants Product.
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