Scholastic Promotes New “Harry Potter” Book
Scholastic has announced a multi-million dollar marketing campaign for the launch of the fifth Harry Potter title: “Harry Potter And The Order Of The Phoenix.” The book will be supported by a marketing campaign that includes: national advertising, partnerships with four Major League Baseball teams, promotional giveaways, and thousands of midnight parties at retail locations.
As part of the campaign, Scholastic has distributed promotional materials to retailers including: 400,000 buttons; 50,000 window clings; 9,500 easelbacks and 24,000 standees with a countdown clock. In addition, Scholastic supplied over 15,000 event kits to booksellers to help them plan their midnight events.
Scholastic has partnered with four Major League Baseball teams to sponsor “Harry Potter And The Order Of The Phoenix.” days. Each team has crafted unique promotions including players dressed up in Harry Potter outfits displayed on the video board, costume contests, raffles, and promotional giveaways.
Pete’s Displays Wicked Summer Brew
Pete’s Wicked Summer Brew is a refreshing lager with a hint of lemon.
The bold red-and-white stripes on the package along with the roguish baseball character set this beer apart. Pete’s Wicked Summer Brew has a full line-up of P.O.S. materials including counter cards, banners, table-tents and foam-board tackers.
A crowd-pleasing stand-up will be used to merchandise off-premise displays or on-premise accounts.
“Consumers look forward to the return of Summer Brew year after year,” said Jennifer Shannon, Assistant Brand Manager. “Pete’s Summer Brew has grown to become a favorite seasonal among craft beer drinkers.”
Corona Conducts “Verano al Ritmo de Corona” Promo.
The Gambrinus Co. is conducting a “Verano al Ritmo de Corona” (Summer to the Rhythm of Corona) Hispanic-market promotion, featuring Latin talent Roselyn Sánchez.
The promotion includes a consumer sweepstakes to win an all-expenses-paid trip to a televised Latin music concert hosted by Roselyn Sánchez in Miami in September.
A full line-up of on-and of-premise POS supporting the “Verano al Ritmo de Corona” promotion will feature Sánchez.
“Verano al Ritmo de Corona is all about the unique vibrancy of the brand, the #1 import beer in the U.S.,” said Don Mann, Marketing General Manager, The Gambrinus Co. “The integrated marketing campaign hits a number of hot buttons for young Hispanics - star power, leading-edge events, exciting music and dance, and a huge concert in a major Hispanic market."
Tsingtao Beer Features Unique Gong Display
Tsingtao Beer wanted to promote Tsingtao, China’s number one beer by highlighting authentic Asian architecture and style at the point-of-sale.
This display is 80# four color litho printed and mounted to 55pt. Chipboard. It has black wrapped fiber poles and features an authentic metal gong with mallet.
This display was created by Rapid Displays, a Chicago, IL-headquartered point-of-purchase display firm.
Jacob’s Creek Runs Off-Premise Summer Promo
Pernod-Ricard’s Jacob’s Creek Australlian wines is continuing to reinforce the marriage between its wine and barbeque with its latest off-premise promotion, “Get Outback to Enjoy the Taste of Australia.”
The promotion offers consumers the chance to purchase a Char-Broil Grill through a limited-time mail-in offer.
The program provides retailers with single and double width case cards, pocket brochures, a Char-Broil Smoker display, IRC coupons on charcoal and IRC coupons on chicken, beef and seafood.
Gingiss Promotes Tuxedos For Prom Season
The Gingiss Group, the nation’s leading tuxedo rental chain recently conducted a promotion to infuse more pomp and celebration to the prom. Frankel, a Chicago-based promotion agency, developed the promotion for Gingiss.
The promotion broke through the formalwear clutter of prom season with giveaways ranging from tux rental discounts to prom night stretch SUV limo rides.
The “Be a Prom Star” campaign offered teens five different coded discount cards available through 2 million brochures distributed in high schools in markets with Gingiss stores. Cards could be decoded and redeemed at one of the 109 participating Gingiss stores nationwide.
The program was supported by local market radio partnerships and in-store p.o.p. displays, including window displays and floor stands.
Redken Offers Store-in-a-Store Program
Redken has provided a comprehensive store-in-a-store environment for the professional beauty salon, consisting of a Shelf Management System, which improves shopability with better organized product and a compelling presentation.
It creates a presence for Redken that sets it apart from the competition, organizes the product and offers education materials. Brand identity is reinforced with visuals that mirror advertising and are updated as ads change.
This Redken Shelf Management System was created by Diam International, a point-of-purchase display firm based in Woodside, NY.
Coca-Cola Has Launched Summer Thrills Promotion
Coca-Cola has launched a “Bring On Summer Thrills” promotion, targeted at teens, to promote its Coke and Sprite products.
Numerous regional promotions around the country will offer free trips and discounted admissions to local amusement and water parks. A national under-the-cap game offers special prizes.
The promotion will be supported with media and point-of-purchase advertising, including special rack cards.
Snapple Conducts “Yard Sale” Promo
Snapple has launched a Snapple Summer 2003 “Yard Sale” promotion.
Designed to encourage fans to drink Snapple, collect caps, and visit Snapple.com, the promotion enables consumers to “buy” limited amounts of exclusive items at the asking price or negotiate the best deal -- just like an authentic yard sale.
Instead of using dollars, consumers use special Yard Sale bottle caps as currency. Over 300 million bottles of Snapple will be flagged for the promotion.
Innovative point of sale materials make the promotion come to life at retail with “Yard Sale” signs, cooler boxes with custom "Yard Sale" booklets, special “Yard Sale” base wraps and rack clips that can be attached to just about anything.
The campaign, which targets 18-24-year-olds, was developed for Snapple by Deutsch New York.
Fischer Beverages Promotes Moretti Birra
Fischer Beverage International, the specialty beer division of Heineken, has launched a campaign to promote Moretti Birra. The theme of the campaign is “Oh, for the love of Moretti!”
The campaign will be widely visible on- and off-premise across the country.
Fischer Beverage has appointed branding agency Smith & Jones, Troy, NY, as agency of record for Moretti Birra and six other European specialty beers, including Affligem, Hacker-Pschorr, Murphy’s Paulaner, and Wieckse Witte.
“Right now, these brands are a well-kept secret, greatly admired by beer aficionados,” said Mark Shipley, Principal of Smith & Jones. “Our goal is to make Fischer Beverages part of the American lexicon.”
Scott DeMartine, General Manager for Fischer Beverages, said, “Fischer has aggressive plans for our portfolio of international products in the U.S. market.”
Baskin-Robbins Promotion Ties In With ‘X2’
Baskin-Robbins recently tied in with Twentieth Century Fox’s ‘X2.’
Joe Adney, Senior Director of Marketing for Baskin-Robbins, said, “Our flavor production team developed a collection of ice cream creations that reflect the theme and elements of this summer movie.” These flavors included; Oreo X-Mint, X-Treme Berry Sherbet, and Wolverine’s Berry Rampage Sundae.
The X2 summer promotion has been supported with media and internet advertising, extensive in-store signage and special in-store displays.
Subway Restaurants Introduce Tuscany Decor
Subway Restaurants has introduced Tuscany Décor, a new design package that is the first complete interior and exterior revamp Subway has undertaken. The Tuscany Décor provides a warm and inviting environment that enhances Subway’s brand positioning of healthful, fresh, great-tasting sandwiches and salads.
“We realize the importance of reinforcing our brand in everything we do, from advertising through restaurant appearance,” said Ruth Woyciesjes, Subway Creative Director.
The inspiration for the new look comes from the Tuscan heritage of Subway Co-founder, Fred DeLuca. The warm colors and textures of the Tuscan countryside embody Old World charm. The natural materials of the region--brick, clay, stone--express the feel of the landscape.
The design concepts were developed for Subway by Design Forum, a Dayton, OH-based retail design firm.
Sears Announces Changes In Appliance In-Store Shopping Experience
Sears, Roebuck & Co. is making major changes in its appliance business.
Sears has reconfigured how appliances are presented on the sales floor, and is testing three layouts: An expanded value center, with value product grouped in one area of the department; A “good”, “better,” “best” presentation of appliances; and appliances organized from “good” to “better” to “best” by brand.
Sears has also improved signage to continue to give consumers the best possible shopping experience.
Gadzooks Launches Strategic Change
Gadzooks, Inc., a specialty retailer of clothing and accessories for teenagers, today announced plans to reinvent its well known brand by focusing exclusively on apparel and accessories for females. The conversion to an all-female assortment will strengthen the specialty retailer's ability to effectively compete in a single niche of the market.
"For years Gadzooks has been the store for both males and females to shop for the brands they like best," said Jerry Szczepanski, Gadzooks’, CEO. “With all of the competitive changes over the past few years, it is imperative that we now make our specialty store even more 'special' and dedicate all our square footage to fully serve our female customer.”
Gadzooks employed FRCH Design Worldwide, and The Richards Group, to spearhead the rebranding effort.
Digital Video Communications has introduced the WebSign Player (PD300), which mounts directly to the display device for digital signage applications. It combines the visual power of full-motion, full-resolution MPEG-2 video playback and HD-quality graphics with real-time information sources from the Internet. Utilizing the latest WiFi wireless networking technology the WebSign player provides flexibility and a low-cost of installation for the client devices. Coupled with the WebSign Server, which manages the distribution of content and schedules, DVC can provide a complete solution for Digital Signage. For more information, contact Digital Video Communications, 500 West Cummings Park, Woburn, MA 01801 (Tel) 781-932-6882; (Web) www.digitalvideocommunications.com.
Wetzel Brothers specializes in printing and production for the temporary point-of-purchase industry. Wetzel offers multiple printing formats and can print on all types of substrates. It produces p.o.s. signage, static clings, floor graphics, counter mats, Translites, header cards, wobblers and standees. For more information, contact Wetzel Brothers, P.O. Box 100560, Cudahy, WI 53110; (Tel) 414-271-5444, (Fax) 414-271-3758; (Web) www.wetzelbrothers.com.
Millennium Visual Systems has introduced TriSide point of purchase motion displays. The compact size of this new Countertop TriSide, a 3-in-1 rotating prism display, maximizes space by displaying multiple images. Three images smoothly rotate as a silent wave creates motion that captures consumers’ attention. The TriSide line allows graphics to be changed easily for new promotions. The Countertop TriSide is designed for plug-in or battery operation. Custom frames and custom sizes are available. For more information, contact Millennium Visual Systems; (Tel) 201-391-0225 (Web) www.millenniumvisuals.com.
Outwater Industries has updated its line of “Illusions” Designer Glass Film to include two new formats. Glass film may be used to create a new permanent or temporary appearance for any existing glass installation as well as for many other smooth, shiny non-porous surfaces, such as display cases, signage, windows, displays and exhibits. In addition to “Illusions Designer Glass Film,” Outwater offers “Wallpaper For Windows” for interior or exterior use and “Deco-Film,” the most cost effective glass film available. For more information, contact Outwater Industries, P.O. Box 347, Wood-Ridge, NJ 07075; (Tel) 800-835-5500, (Fax) 800-835-4403; (Web Site) www.outwater.com.
Archbold Container has introduced the Poc-It Pro, a patented integral pocket design counter easel display that ships flat. The Poc-It Pro allows for unique dimensional graphic presentations. It can easily be designed into other display styles, such as floor and sidekick trays, display headers and pallet modules. For more information, contact Archbold Container Corp., 17785 Holland Drive, Brook Park, OH 44142; (Tel) 800-446-2520, (Fax) 419-446-2529; (Web Site) www.archboldcontainer.com.
Display Werks has launched “XC” Series LCD flat panel displays for digital signage. The XC series, which stands for “extended computer,” LCD displays allow computer signals such as video, touch screen, stereo audio, mouse and keyboard to be transmitted up to 750 feet. “This is a break-through for digital signage,” said Mark Harriman, President, Display Werks. “For years flat panel display technology has been limited by a six foot VGA cable. We have made the LCD displays more conducive to the retail and digital signage markets by allowing them to be easily extended out to the floor and around the retail area with less wiring.” Display Werks offers the XC displays in sizes 15" and 17" LCD screens. For more information, contact Display Werks, (Tel) 877-705-1319; (Fax) 360-709-9552; (Web) www.displaywerks.com.
Clearr Corp. offers the Printframe for displaying posters and printed graphics. It is available in frame widths of 1" and 1-3/8". Printframe allows easy graphic changes, accomplished through the opening of all four sides. Standard sizes range from 8" x 10" to 36" x 48", with custom sizes available. Indoor and outdoor and single- and double-sided models are offered. For more information, contact Clearr Corp., 6325 Sandburg Rd., Minneapolis, MN 55427; (Tel) 800-548-3269; (Web) www.clearrcorp.com.
Display Products offers ASCEND, a flexible graphic system available in 68" and 52" wide models. It is wider than any competing “roll-up” banner stand. The graphic can be pulled up to literally any height. The same unit may be used as a floor standing graphic display, a table top display, or an expanding presentation tool. ASCEND can be set up in less than 30 seconds. Multiple units can create a graphic backwall for trade show exhibits. ASCEND units come with a heavily padded carrying case so they can be checked as luggage without special packing. For more information, contact Display Products, 800 Fabric X-Press Way, DALLAS, TX 75234; (Tel) 800-322-7429 (Fax) 888-322-7429 (Web) www.dproducts.com.
Outwater Plastics
Consort Display Group has introduced the Display One Messenger-X, an interior graphics stand, a less expensive version of the original Display One Exhibit System. With its “Express Connect” snap-and-lock foot system, it assembles in minutes without tools. It works with any graphic, including fabric or vinyl banners or rigid panels. It is adjustable in height from 53" to 94”. For more information, contact Consort Display, 2129 Portage St., Kalamazoo, MI 49001; (Tel) 800-525-6424; (Web Site) www.consort.com.
Dr Pepper & Warner Conduct Joint Promo
Dr Pepper/Seven Up and Warner Bros. Records are conducting a summer promotion that appeals to consumers’ love of music and soft drinks. The LiquidLoot promotion will enable consumers to collect points from specially market soft drink products and bid on music-oriented merchandise in an online auction-style promotion. Consumers will be directed to www.liquidloot.com, a Web site operated by Dr Pepper/Seven Up as part of its online consumer loyalty program presented by eBay.
“We believe our promotional partnership with Warner Bros. Records will help drive excitement for our brands by providing consumers with fun and unique prizes,” said Holly Mensch, V.P. Marketing, Dr Pepper/Seven Up.
The promotion is supported with special p.o.p. materials that are co-branded with the Warner Bros. Records logo.
Miller Runs Joint Promo With Harley-Davidson
Miller Brewing is commemorating the 100th Anniversary of its Milwaukee neighbor, Harley-Davidson. The Harley-Davidson 100th Anniversary celebration will take place with a party in Milwaukee this August. Throughout the summer special commemorative Miller Lite and Miller Genuine Draft cans will feature prominent Harley-Davidson motorcycles.
Donna Lorr, Brand Promotions Manager, Miller said, “What could be better than two classic American companies bringing consumers the ultimate summer experience.” Miller will give away 100 Harley-Davidson motorcycles and will also award trips to the “Party of the Century,” the Milwaukee event that will be the world’s largest Harley-Davidson Bash.
The promotion is supported with a wide array of p.o.p. materials. St. Louis-based Zipatoni developed the promotion for Miller.
Clearly Canadian & CTC Launch Joint Promotion
Clearly Canadian Beverage Corp. and the Canadian Tourism Commission have launched an under-the-cap sweepstakes. The “Discover Clearly Canadian” promotion offers U.S. consumers a chance to win one of 11 Canadian vacation grand prizes or discounts at participating Canadian Sheraton and Westin Hotels. Partners of the promotion include Starwood Hotels and Resorts, Air Canada, Budget Rent A Car Canada, Travelocity and Eastman Kodak.
“Partnering with the Canadian Tourism Commission provides Clearly Canadian a key brand building element,” said Jonathan Cronin, V.P., Marketing at CC Beverage. Clearly Canadian’s marketing campaign for the promotion features special p.o.s. materials.
Luna di Luna Pomotes New Pinot Blend
AVI Imports’ Luna di Luna is launching a new 50/50 Pinot Grigio and Pinot Bianco blend in a luminous yellow bottle.
The Pinot Grigio blend is supported by a marketing campaign themed “Turn On Two Pinot.” On-Premise and Off-Premise p.o.p. materials support the launch.
Sterling Promotional Corp.
Heineken Ties In With “The Matrix”
Heineken and Warner Bros. Pictures have conducted an integrated marketing program supporting the hit movie, “The Matix Reloaded.” The campaign included TV advertising and specially designed point-of-sale materials.
“We are excited to partner with Warner Bros. Pictures on promotions surrounding the latest installment of the Matrix trilogy,” said Steve Davis, Sr. V.P. Marketing, Heineken USA. “Over the past few years, Heineken has been associated with a number of top-grossing motion pictures, and 2003 is destined to be the year of the Matrix.”
TESTRITE INSTRUMENT CO., INC.
135 Monroe Street
Newark, NJ 07105
Tel: 888-873-2735, 973-589-6767
Fax: 973-589-4196
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite offers a variety of support banner stands to convey your message for the display and exhibit markets. They hold banners ranging from 36"-96" in height and 30"-96" in width. These models feature 2 strong, formed steel bases. Jumbo models are available for added strength and durability. Colors: silver, black, gold, and white. Travel bags are also available. Testrite also offers mini banner stands, signframes, clip/clamp sign holders and custom stands.
AIRBORNE VISUALS, INC.
275 Madison Avenue, 27 Fl.
New York, NY 10016
Tel. 800-821-2241
Fax: 212-490-2713
E-mail: info@airbornevisuals.com
Web Site: www.airbornevisuals.com
Airborne Visuals, Inc., embraces the vision of enabling all organizations to easily foster their communications with portable presentation aids.
All airborne products are designed to offer easy, quick, portable, and economical visual communication tools that will enhance your company's presence at tradeshows, exhibits, sales meetings, on-site presentations, point-of-purchase, visual merchandising, museums, store signs, outdoor or indoor events….
Formerly Top Image USA, our product line has expanded thanks to strategic alliances with other manufacturers to offer you the latest trends in the portable presentation industry: the new retractable Top Two stand with interchangeable graphics, the elegant and versatile DL Display Systems (ideal for fabric printing), the portable brochure holders, the Yband outdoor banner stand, the Roll portable cabinets and many more display stands…
EXPAND INTERNATIONAL OF AMERICA INC.
300 Long Beach Blvd.,
Stratford, CT 06615
Tel: 203-870-2030
Fax: 203-870-2034
E-mail: Expand@ExpandDisplays.com
Web Site: www.ExpandShowroom.com
Expand QuickScreen 3
This retractable bannerstand is one of the fastest, most effective ways to make a great presentation in any environment and sets up in less than 30 seconds. Takes on-site marketing to the next level. Choose from several expressive colors. To simplify handling when replacing the image, a totally new image cassette system is used.
Expand BannerStand
Specially developed for companies that make frequent message changes. This lightweight marketing tool is available in 17 standard sizes or endless variations from our "a la carte" listing of parts. Its unique magnetic tape allows several units to be combined to create larger images that are perfectly seamless.
Customer presentations, conferences, road shows and in-shop activities are just a few examples of where these marketing tools shine.
Lighting is also available to further enhance the message.
XTRA LITE DISPLAY SYSTEMS, INC.
501 E. Hwy 13, Suite 110
Burnsville, MN 55337-2877 USA
Tel. 952-894-6622
Fax: 952-895-6194
E-Mail: Results@xtralite.com
Web Site: www.xtralite.com
Xtra Lite Display Solutions are:
· High Quality
· Value Priced
· Lightweight
· Eye-Catching
We offer turn-key solutions (graphics and hardware) customized for your next Event, Trade, Show, Promotion, or Retail Launch.
Easy to use. Lifetime Warranty.
EXPOTRANS LIGHT BOXES & MENU BOARDS, INC.
19 Corporate Park
Irvine, CA 92606
Tel. 949-261-5483, Toll Free (800)-733-6661
Fax 949-261-8646
Web Site: www.Expotrans.com
Light Boxes, Menu Boards, Directory Kiosks, and POP Displays
Today's world is full of imaging opportunities. Occasions to reach consumers with vivid, saturated color images that can entertain, educate, inform, or persuade. Making the images dazzling and bright is what Expotrans does better than any other company. With a wide array of back-lit solutions EXPOTRANS can produce exactly the light box to exceed your needs. Designed and engineered using aircraft grade aluminum to create a product that in form and function surpasses any other product on the market. Value is more than a purchase price; it's longevity, ease of service, durability, and performance. No product line offers more value than those created for you at Expotrans. For further information or pricing call today.
WARWICK PRODUCTS CO.
7909 Old Rockside Road
Cleveland, OH 44131
Tel. 216-524-4404
FAX 216-524-4439
Web Site: www.warwickproducts.com
• NEW Thin-View lightboxes
Less than 2”, Variety of sizes. Lightweight.
• Standard Lightboxes
– single or double-sided
– square or rounded corners
– wall mounted, recessed or pedestal
– complete range of colors, finishes and sizes
• Custom Lightboxes – virtually any size or shape up to 48”×96”.
FRANK WOOLLEY & CO., INC.
529 Franklin Street
Reading, PA 19602
Tel. 610-374-8335
FAX 610-374-3214
E-mail: technamation@msn.com
Web Site: www.frankwoolleyandco.com
Manufacturers and distributors of polarized animation products for the P.O.P. and exhibit industry.
Polarized animation is a unique animation process using pre-printed patterns of motion with an adhesive backing. We also supply the motors and polarizing spinners. Our color tinting sheets, also with an adhesive backing, have become an instant hit with exhibit builders because of their durable base and rich color saturation.
Point-of-Purchase transparencies can be animated to your specifications in any quantity.
Please call for free pre-planning and consultation service. Handbook available on request.
CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Tel. 800-548-3269; 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com
TriAds®’ intriguing “wave” transition rivets viewers’ interest, ensuring attention to the full cycle of your multi-message display. Sizes are available from 12” x 18” (305mm x 457 mm) up to 48" ´ 72" (1220 mm ´ 1830 mm) at affordable prices. TriAd® will work magic in your retail, showroom, or tradeshow display environment!
Shown is a freestanding TriAd® display available with an optional pedestal and Neon Plus® simulated neon header.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Hankscraft Motors
300 Wengel Drive, Reedsburg, Wisconsin 53558
This Coors Light Cooler Door Unit features a Solar motion motor attached to a Coors Light bottle. The display affixes to the cooler door where Coors Light products are stocked. The motion of the display attracts attention to the cooler's product.
CATEGORY: Basewrap
DISPLAY PRODUCER:Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9
More than 500 rolls of this Tecate-Clamato Basewrap were produced as part of the "perfect match" for this year's Cinco de Mayo celebration. The four color basewrap was printed on an economical 10 pt. Card stock with a uv varnish at a length of 50' per roll. Its main advantage is that the substrate, which is smooth on both sides, wraps easily around the instore products. This insures that the colorful graphics are not compromised when displayed. Other pieces for this program by Creative Media Concepts, San Diego, included large endcap posters, vinyl cooler case stick ons and redemption coupons and recipes.
CATEGORY: Backlit Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
Panorama™ a Convex-faced backlit display, may be used for retail, showroom, and trade show display. Its convex faces, combined with brilliant and even illumination, attract viewers' presentations. Panorama is available in a wall-mount single-faced model, a double-faced model, for suspending or placing on counters, and a double-faced independent floor-mount model.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Stella Artois Backlit/Edge-Lit Window Sign, is a hanging sign that is both distinctive and upscale in keeping with the product, an imported Belgian beer. The sign incorporates The Stella Artois label logo in a unique way by using a screen printed and backlit center section, which is surrounded by custom molded gold polyurethane foam filigrees on the sides. It also features edge-lit acrylic half ovals emerging from the top and bottom, with specially etched and printed artwork which glows from the edge-lighting. The piece hangs in the window from an included chain hanging kit.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This Giant Cold Air Inflatable Fosters Can creates maximum impact for grand openings, sporting events, trade shows, etc. Sterling’s cold air inflatable packs easily inside a cooler on wheels. The cold air inflatable maintains its shape by a continuous flow of air with an ultra quiet inflator. Just plug it into any outlet and in seconds it will inflate and stay inflated indefinitely. It deflates quickly and packs inside the cooler.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Everbrite, LLC
4949 S. 110th Street, Greenfield, WI 53228
This Bud Light Spectacular Sign measures 48" W x 27" H x 7.75" D overall. Bud Light's logo is enhanced with an oversized design. The spectacular also highlights the high energy motion effects of the explosion blue background that is featured prominently on Bud Light's secondary packaging. The explosion blue background is accomplished by using a panel of sparkling holograph laminates that creates twinkling effects. Because of the sign's size, the Bud Light logo can be viewed from any direction. The ornate sign advertises that Bud Light is available at the establishment and clearly influences consumers to purchase Bud Light at the point of sale.
CATEGORY: Standees
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9
The Mountain Dew - Hulk Standee is a screen printed three dimensional six foot standee which was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo jump out of the main piece, and making it look like the Hulk is crashing through the wall. The image and construction of the standee reinforces the recognizable popular mean and green theme of the character. It also ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase more soft drinks. The standee was one of the many Hulk size promotional P.O.P. pieces that were shipped as part of the kit that included shelf talkers, wobblers, display toppers and pole signs.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Hankscraft Motors
300 Wengel Drive, Reedsburg, Wisconsin 53558
This 7 Up Lenticular display is a two-sided viewable display with the ability to show up to seven different images per viewing side. The lenticular frames are made of strong ABS and are easy to replace and insert pictures into. With a 360º turnable base and two-sided viewing, these displays are always a hit.
CATEGORY: Custom Displays
DISPLAY PRODUCER: Meridian Display
162 York Avenue East, Saint Paul, Minnesota 55117
This unique display, the Cargill Cattle Feed Boxing Ring, promotes Cargill Cattle Feed. The theme of "Heavy Weight Champion" is reinforced with the boxing ring and championship belt buckle header. The display features a Mylar coated bottom tray with plastic glides, flashy signage around the boxing ring, fiber poles with plastic caps, rope with foam turn-buckle and a dimensional header. The display was created by IntroBang! Inc. of Minneapolis, MN and produced by Meridian Display.
CATEGORY: 3-Message Floor Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
This display features a TriAd® standard unit attached to a pedestal, which allows it to stand independently at viewing height, and a spotlight, which draws extra attention to the moving graphics. The products the unit is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail situation as well as for trade show applications. This configuration may be supplied for any size of TriAd unit.
CATEGORY: Inflatables
DISPLAY PRODUCER: Inflatable 2000
207 N. Aspan, Unit #6, Azusa, CA 91702
Unilever is featuring a grass roots marketing campaign utilizing custom inflatable sampling booths along with customized children's inflatable games. Unilever envisioned a festive promotional experience for the launch of various new products in addition to building brand awareness and loyalty in non-traditional ways. The inflatable sampling booths were designed with giant product replicas and detailed printed graphics to obtain optimum art reproduction. The inflatable sampling booths are easy to set up and attract consumers. The inflatables were developed in association with Marketration, Inc., an event marketing company based in Santa Ana, CA.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
The Crown Royal Toplit Markerboard is a functional and classically styled dry-erase markerboard which features custom full color artwork, covered by a special dry-erase laminate so that menus and drink specials written on it can be easily changed. The display included lighting provided by a museum light attached to the top of the board, so that it can be easily read in dimly lit bars and restaurants.
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