Dr Pepper Runs “Spider-Man 2” Instant Win Promo.
Dr Pepper has become the exclusive soft drink partner of “Spider-Man 2,” offering its customers the opportunity to instantly win Dodge Vipers, Segway Human Transporters and Vespa Motor Scooters by looking in 20-ounce and 2-liter bottles, and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper.
Two unique packaging innovations for bottles and cans will fuel excitement. Upon popping the top of a special talking can, the consumer will hear a recorded message that says, “You have won a Dodge Viper!” Purchasers of 20-ounce and 2-liter bottles will look through the empty bottle using special “Spidey Eyes” on the back of the bottle to see if they’ve won.
Chris Creedon, Director-Promotions for Dr Pepper, said, “The excitement surrounding the movie, the cool, interactive packaging we’re using, and the lucrative prizes at stake could result in a really explosive summer for Dr Pepper.”
Point-of-purchase materials support the promotion.
Molson Canadian Features Illuminated Satellite Bar
Food service retailers are using this portable bar to serve cold cans or bottles of Molson Canadian beer.
It is mounted on heavy duty casters, has a tubular steel frame, and features fully illuminated backlit top and front panels. The inner cart has an insulated tub (with drain plug) that can be filled with ice to chill cans or bottles. The inner tube is supported by a tubular cart with a server step and is portable as well.
The Molson Canadian Illuminated Satellite Bar was produced by Illumina Lighting & Display, Markham, Ontario, Canada.
Remy Amerique & ScentAir Unveil Spirits Scent Sampler
For the launch of Mount Gay Rum’s new flavored vanilla and mango rum, Remy Amerique has selected several liquor retailers nationwide to debut a new scent dispensing system by ScentAir Technologies, Santa Barbara, CA.
The new scent devices create the fresh aroma of Mount Gay's new flavored rum as part of a point-of-purchase, on the shelf, in-isle and scented in-store demo display.
As consumers walk by the display, a motion sensor emits the vanilla or mango scents, which were developed specifically to match the true Madagascar Vanilla and Mexican Mango in the Mount Gay Flavored rums.
“Remy is extremely excited to add ScentAir’s scent sampling technology as a unique marketing tool for the liquor industry,” said Nicolas Guillant, Brand Manager of Mount Gay Rum. “Introducing the cutting edge scent technology is Remy's way of allowing customers to experience Remy's products, before actually tasting them. The aroma increases curiosity and the desire to taste the product.”
Hershey Debuts Ice Breakers Liquid Ice Breath Mints
Hershey Foods has introduced Ice Breakers Liquid Ice breath mints. The small round mints are filled with liquid-an intense burst of flavor that dissolves immediately, leaving the mouth refreshed.
As part of the marketing campaign, “Is it liquid or is it ice?” people who try Ice Breakers Liquid Ice breath mints can cast their vote at www.LiquidorIce.com and enter for a chance to win a grand prize trip for four to Los Angeles where they will meet singer Jessica Simpson.
For every vote received, Hershey Foods is donating $1 to the Rock the Vote campaign, a non-profit, non-partisan organization that engages youth in the political process.
“We are excited to announce our partnership with Jessica Simpson. Jessica is very energetic, and sociable so she’s a perfect match for our new product Ice Breakers Liquid Ice,” said Thomas Hernquist, Sr. V.P. and Chief Marketing Officer, Hershey Foods.
Labatt Promotional Banners Target Local Markets
Labatt USA required promotional banners that would tie-in Dos Equis beer on a local market basis in various West Coast areas.
The customization of each banner caters to a local market feel.
The customized Dos Equis promotional banners were each distributed to San Diego, CA, San Francisco, CA, Phoenix, AZ and Los Angeles, CA
Creative Media Concepts, El Cajon, CA, was the sales promotion agency for the campaign.
These Dos Equis promotional banners were created by ProPrint Services, Inc., a point-of-purchase display firm located in Toronto, Canada.
Corona Pub Sign Increases Brand Presence
The Gambrinus Co. wanted a unique sign that would increase brand presence for Corona Extra beer in on-premise establishments while maintaining a link with its current “Miles Away From Ordinary” ad campaign.
This sign achieves a refined look with its engraved pewter-look beach scene plaque, rich wood centerpiece and decorative wall hanger. The juxtaposition of these diverse elements made this pub sign very different from other pub signs and helped to ensure placement.
The Corona Pub Sign was produced for Gambrinus by Heritage Sign & Display, a point-of-purchase display firm located in Nesquehoning, PA.
National Sweepstakes Marks Minwax 100th Anniversary
Minwax is celebrating its 100th Anniversary by offering consumers a chance to win 100 prizes. A grand-prize winner will receive a trip for two to a taping of the PBS TV show “The New Yankee Workshop” in Boston, MA and an opportunity to meet host and master carpenter Norm Abram.
“This is a significant opportunity to celebrate our heritage with consumer and trade customers and a valued industry partner,” said Harvey Sass, President of Sherwin-Williams Wood Care Group. “Their support has enabled the company to develop one of the strongest brands in the wood finishing/wood care industry.”
Nokia Features Lenticular Wall Display
With Nokia’s Picture Yourself Wall Display for AT&T Wireless, consumers step back and forth to see the visual effects while taking in the advertising message.
These next generation lenticulars, known as Dynamic Images, are capable of sophisticated visual effects such as flips, morphs, zooms, 3D and movie-like motion for up to three times the resolution and animation time of traditional lenticulars.
These lenticulars were produced by Hawthorne, CA-based Dynamic Images, using a patented process purchased from Eastman Kodak.
Blimpie Conducts ‘Super Summer’ Promotion
Blimpie is running the new “Super Summer” promotion featuring custom LidRock CDs. Produced by LidRock, each collectible CD comes packaged in the plastic beverage lid of a 32 oz. drink and features music from a headline artist.
Blimpie is also sponsoring Clear Channel Entertainment's “Summer of Live” Concert Season. As a presenting sponsor, each concert venue will feature Blimpie signage and on-site sampling. To celebrate its Super Summer, Blimpie will also bring back its most popular limited time available sandwiches and salads.
The Summer of Live Sweepstakes provides a chance to win one of several ultimate concert road trips including the grand prize trip for two to England and a pair of tickets to the winner’s choice of a Clear Channel concert in England.
“It is our 40th birthday and we want to make a big impression both with our hot new menu concepts and our exciting promotions,” said Mark Mears, Chief Marketing Officer, Blimpie International.
Displays Support Hacker-Pschorr/YakimaCross-Promo
Hacker-Pschorr and Yakima have teamed up for a cross-promotion this summer that will offer consumers a cash rebate on any Yakima roof top cargo box and a chance to win a Yakima Platinum Pro 16S roof top cargo box. Sweepstakes entry forms will be featured in both on-premise and off-premise accounts.
In addition to the sweepstakes, off-premise accounts will feature a $25 consumer rebate off any Yakima roof top cargo box. Inflatable display enhancers will be used both on- and off-premise to promote the rebate and sweepstakes. The promotion is a continuation of Hacker-Pschorr’s “Pswheat!” campaign featured on POS and all promotional elements. The “Pswheat!” tagline will also be used on case cards to reinforce the theme of the promotion.
“The Yakima and Hacker-Pschorr brands share a common consumer that pursues an active, outdoor lifestyle,” said Mary Anschutz, Brand Manager for Hacker-Pschorr, Star Brand Imports.
Diageo Announces Low Carb Wines
Diageo Chateau and Estate Wines announced that three of its wine brands, BV Coastal Estates, Sterling Vintners Collection and Century Cellars, all meet the definition of a “low carb” alcohol beverage.
Diageo Chateau and Estate Wines will use special point-of-sale materials, including bottle neckers and in-store displays, informing consumers that these wines meet the new low carb guidelines and providing nutritional information.
Cingular Buddy Bash Touring Malls
The Cingular Buddy Bash is challenging contestants to “buddy up” with their IM friends to see who can answer a series of music-trivia questions the fastest using the AOL Instant Messenger AIM service on Cingular phones. The live competition will visit 15 malls throughout the country.
David Garver, Marketing Director, Cingular Wireless, said, “The Cingular Buddy Bash is a unique way to demonstrate the popularity and ease-of-use of instant messaging on Cingular Wireless phones.”
Cingular teamed up with America Online, Nokia, Hewlett Packard, Journey’s and Simon Malls to bring the Buddy Bash to malls nationwide. The grand prize winner will receive a $5,000 Simon Giftcard, one year of free Cingular service, a one year AOL membership subscription, a $250 American Express gift certificate from America Online and a Hewlett Packard computer.
Platon Digital Graphics has developed the Chameleon Changeable Graphics System, a resusable mounting board that can be permanently affixed to a wall or cabinet or inserted into a free-standing fixture. Graphics are reproduced digitally on a flexible plastic media. These two components fit together easily, giving the appearance of a permanent, professionally mounted photo or graphic. For more information, contact Platon Digital Graphics, 136 Oregon Street, El Segundo, CA 90245; (Tel) 800-499-0292, (Fax) 310-204-5186, (Web) www.platongraphics.com.
Gyricon, LLC, has developed a new wireless eSignage solution consisting of the SyncroSign Merchandiser FreeStyle and SignSync Enterprise software. SyncroSign Merchandiser FreeStyle is a dynamic wireless eSign incorporating SmartPaper technology. SignSync Enterprise software is a central eSignage management system that manages eSign content. SyncroSign Merchandiser FreeStyle provides the ability to dynamically display in-store pricing, product introductions and promotions through the use of SmartPaper technology, which is a reusable display material that is electronically writeable and erasable. It will be initially available in two double sided formats: 5.5" x 7" and 8.5" x 11". For more information, contact Gyricon, LLC, (Tel) 508-400-2175; (Web Site) www.gyricon.com.
VKF Renzel has launched a new product called Poster-Snap, an aluminum poster holder that can be used either wall mounted or hanging from the ceiling. It comes in two parts, the upper with hanging clips; the lower ensures a smooth poster. The brushed silver finish gives the product a sleek and elegant look yet maintains an excellent price point. For more information, contact VKF Renzel USA Corp., 2420 E. Oakton Street #E, Arlington Heights, IL 60005; (Tel) 866-RENZEL1, (Fax) 847-228-9801, (Web Site) www.vkf-renzel.us.
Fastsigns is a network of more than 440 Fastsigns sign and graphic centers worldwide providing sign and graphic solutions with quick project turnaround. From full color trade show booth graphics to point-of-purchase displays, Fastsigns uses leading edge technology. For more information, contact Fastsigns, (Tel) 800-827-7451; (Web Site) www.fastsigns.com.
EXPOTRANS has introduced a line of LCD display systems, which are double-sided and can have an LCD screen on one or both sides of the display. The LCD column displays can be stacked with one to four screens. The LCD screen can be customized to display still images or video. The LCD displays can be customized to accept a wide variety of photo memory cards used by digital still cameras. Motion videos can also be played on the display screen. The displays allow identical images to be displayed at multiple retail locations. For more information, contact EXPOTRANS, 26845 Vista Terrace, Lake Forest, CA 92630; (Tel) 949-261-5483, (Web Site) www.expotrans.com.
Counterpoint offers p.o.p. counter mats in six different standard sizes; 10"x15", 11"x17", 12"x18", 14"x19", 16"x20", and 17"x26". In addition, the firm offers custom shapes and sizes. Counterpoint offers heavy duty, medium duty, light duty, ultra thin and lenticular mats to meet a wide variety of program requirements. For more information about p.o.p. counter mats, contact Counterpoint, 6355 Sunset Corporate Drive, Las Vegas, NV 89120; (Tel) 800-270-3538, (Fax) 877-579-8901; (Web Site) www.counterpointmats.com.
Testrite Instrument Co. offers a wide selection of poster and sign holders for display and exhibit applications. All models feature 1/4" top slot for easy insertion and allow room for two 1/8" graphics plus protective cover sheets. The LF1 Series features radius corners and an aluminum alloy frame. The LF2 Series features a large diameter double pole. The LF3 Series is extremely sturdy and lightweight. The L23 Series is a 2-tier unit, holding 2 22" x 28" signs on each side. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 973-589-6767; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Outwater Plastics
DSA/Phototech has introduced the Edgelit Lightframe, which combines an ultra-thin profile with an exclusive light-diffusing panel that allows the unit to function with fewer lamps while still creating a radiant presentation. Compared to conventional backlit displays, DSA/Phototech’s Edgelit Lightframe is thinner, and lower in cost. Using the flip-open, front access frame, one person can easily change graphics. For more information, contact DSA/Phototech, 16961 Central Ave., Carson, CA 90746; (Tel) 800-327-3723, (Web) www.dsaphototech.com.
ExxonMobil 1 Promotes At Racing Events
Exxon Mobil recently used this Xtra Lite Display system to create a hospitality area for the Exxon Mobil 1 Race Team before and during the Daytonna 2004 races.
The portable Mobil 1 exhibit and signage was very successful and even stood up under some 30 mile an hour wind gusts.
The display system was provided by Xtra Lite Displays, 501 E. Hwy. 13, Burnsville, MN 55337; (Tel) 952-894-6622; (Web) www.xtralite.com.
Dodge And Got Milk? Partner For ‘Shake Stuff Up’ Tour
Got Milk? is partnering with Dodge for the “Shake Stuff Up” tour, as part of a nationwide effort to showcase new milk flavors and educate consumers about the nation's calcium crisis.
The tour will travel more than 60,000 miles and conduct more than 400 events in 100 cities in less than eight months.
Dodge donated three of its new Sprinter commercial vans for the cross-country grassroots campaign.
At events across the country, the Dodge Sprinters will stop at retail stores and special events to showcase new milk flavors and engage consumers with information, giveaways and interactive games conducted directly from the vehicles.
Expotrans Visual Display Systems has introduced a new curved illuminated display, which can be manufactured in any length desired. The display features a curved face for more panoramic perspective. The easy-open, hinged door allows easy graphic changes. For more information, contact Expotrans Visual Display Systems, 26845 Vista Terrace, Lake Forest, CA 92630; (Tel) 949-261-5483, (Web Site) www.expotrans.com.
Category: Signs
Display Producer: Crew Design Inc.
PO Box 400, Kent, CT 06757
This XM Satellite Radio Curb Sign will be placed in AutoZone stores nationwide to promote the launch of the Commander Series satellite radio console. The Curb Sign features full coverage 4-c process graphics with branding and product images on one side and XM Satellite Radio station information on the other. The 36" tall highly durable ripstop nylon and wire frame display features eye catching billboard type graphics for indoor our outdoor placement. The Curb Sign weighs less than 5 lbs., ships flat for economical shipping and warehousing and sets up instantly out of the box with a single zipper bottom. The unit may be weighted internally or zip tied to a post to provide a cost effective curb sign.
Sterling Promotional Corp.
Category: Banner Stands
Display Producer: Pinquist Tool & Die Co., Inc.
63 Meserole Ave., Brooklyn, NY ll222
This custom Banner Stand was created for the Virginia Living Museum in Newport News, VA to announce current exhibitions and planetarium show times. The three sided stand holds three 32" wide x 72" high vinyl banners which were provided by Swirling Silks of Skippack, PA. This stand was selected for its stability and ease of maintenance in a high traffic area.
Category: 3-D Logo Signs
Display Producer: Fabulous Fotoforms, Inc.
9705 Girard Ave. S, Bloomington, MN 5543l
Fabulous Fotoforms laminates photos and graphics to acrylic and laser-cuts to shape. The 3-D Logo sign shown was made to enhance and display a corporate logo. The sign was printed at 32 inches wide and laminated to acrylic. Selected text and graphics were then laser-cut out and raised from the original image for a dramatic 3-D effect.
Category: Pole Stands
Display Producer: Clip Strip Corp.
343 South River Street, Hackensack, NJ 0760l
This new pole stand line includes a maximum-impact mobile tri-way system on top. The tri-way unit accommodates signage that conveys messages in three directions. The line features 2-piece 6 foot length display poles stocked in 3 diameters. A display pole is shown with a wire foot base. There is also a wire foot which contains 4 legs stocked in three diameters, designed for use with litho poles. Other pole options include a pole foot that utilizes permanent adhesive plus a KD display base that replaces l6", l8" and 20" bases. Also available are pole grippers with a permanent adhesive back that attach to any clean surface, suited for use on cut case displays.
Category: Basewrap
Display Producer: PROPRINT Services Inc.,
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada M1B 2T9
More than 700 rolls of Mott's Clamato Basewrap was manufactured as part of a larger promotion that included Proprint produced case cards. All of the point of purchase materials tied into the television spots which were produced to reinforce the spring and summertime fun that happens when Mott's is consumed. This awareness campaign was very successful and the basewrap helped to increase sales in both retail locations and at special event locations.
Category: P.O.P Streamers
Display Producer: Crew Design Inc.
PO Box 400, Kent, CT 06757
This Coors Light Streamer Can stands almost 6 feet tall with silver streamers continuously blown about above a printed fabric Coors Light Can, which is stretched over an internal wire frame housing an industrial sized fan. The unit ships flat at a fraction of its 6' display size and sets up in seconds. The Streamer Can is impossible to miss at the point of sale directing traffic and attention in an exciting and eye catching fashion.<
Category: Sign Holders
Display Producer: Art-Phyl Creations
16250 NW 48 Ave., Miami, FL 330l4
Art-Phyl offers a variety of sign holders and signage displays direct from the factory. They can be purchased directly from their online e-store: www.hookstore.com. These include full size P.O.P. sign displays for use in showrooms and trade shows as well as shovel base counter signs, header signs for display racks and plastic, self stick adjustable sign frames.
Category: Banners
Display Producer: PROPRINT Services Inc.
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada MlB 2T9
These custom designed banners for Dos Equis beer were part of an overall relaunching of awareness of the brand in key market areas. There were over l000 banners manufactured specifically for the regions of San Diego, Los Angeles, San Francisco and Phoenix, with different city specific graphics. The eye-catching artwork was by Creative Media Concepts, San Diego. The banners were dye sub printed on see through mesh material with folded and grommeted corners for durability and ease of installation.
Category: Light Boxes
Display Producer: The Neon Source
3428 Pickwick Street, San Diego, CA 92l02
This rotating Light Box may be used to promote multiple brands or when promotional product placement is space limited, offering huge utility. Rotating Light Boxes feature easy to change image panels for regional or theme promotions, upscale product styling and excellent imaging. The image panels are available as high-resolution digital transparencies, screened panels or lenticular motion panels. Other rotating models also feature interchangeable polar motion panels and fiber-optic motion accent lighting.
Category: Counter Mats
Display Producer: Counterpoint
6355 Sunset Corporate Drive, Las Vegas, NV 89l20
This Lenticular counter mat was manufactured for the "sobe" beverage brand. The instore goal was to gain exposure for the new Sobe Fountain Drink with an invitation to "Try it Now". The 3D Lenticular counter mat was put in place as a test for the brand. The striking 3D Lenticular imagery created the desired attention resulting in increased fountain sales and reinforcing overall awareness for the brand's regular bottled beverage. The campaign has proven successful for the brand.
Category: Sandwich Boards
Display Producer: Heritage Sign & Display
344 Industrial Road, Nesquehoning, PA l8240
The Sleeman Sandwich Board was created for Okanagan spring to increase brand presence in on-premise establishments by giving retailers a piece of signage that would be prominently displayed and draw attention to their logo. The board was constructed with a custom CNC cut top to mimic the Sleeman Leaf Logo drawing. The sandwich also contains a custom cut chalkboard that includes a watermark image of the logo screen printed on the surface with specially enhanced chalkboard ink. Retailers like the utility value of the sandwich board which enables them to write specials on Sleeman and other products on it.
Category: Neon & Plasma Clocks
Display Producer: The Neon Source
3428 Pickwick St. San Diego, CA 92102
Neon Source offers an array of motion clocks designed to attract attention at the point-of-purchase. Its display products include polarized motion light boxes, combination fiber-optic motion/back lighted light boxes, neon clocks offered in a variety of stock shapes as well as custom designs, and kinetic plasma clocks featuring the colorful glow of neon with motion effects within the tube.
Category: P.O.P. In-Store Media
Display Producer: Crew Design Int.
PO Box 400, Kent, CT 06757
The Bosch InfoldR features an interactive design which provides product feature and benefit information at the point of sale. This interactive, patented shelf mounted information device installs onto any standard gondola shelf. Its unique accordion folding design invites the consumer to pull the tab to reveal more information. It is printed on glossy tag stock material and uses elastic to keep its compressed shape. The compressed size is 5" wide x 4" tall and the expanded size is 5" wide by 2l" tall and offers l05 square inches of advertising space on the gondola shelf.
Category: Cling Vinyl
Display Producer: PROPRINT Services Inc.
562l Finch Avenue East, Unit #5, Toronto, Ontario, Canada MlB 2T9
A whole oceanful of the lobster and the salmon were printed on clear repostional low tac vinyl for a large grocery chain. This material allows for a multitude of repetitive uses during the lifetime of the program. This was part of a larger program which included standees, pole signs, banners posters and end aisles. The lobster cling was square trimmed for easy attachment to lobster tanks while the salmon cling was die cut and attached to bins.
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