The Body Shop Unveils New Store Design & Identity
The Body Shop, a British-born brand famous for its pioneering use of natural ingredients in high quality cosmetics and toiletries, has unveiled a new stylish store design and brand identity. The fresh and striking store layout will make The Body Shop customer experience both inspiring and engaging.
Following the success of eight new concept trial stores in seven countries, including San Francisco and New York, The Body Shop new look will be rolled out to 250 stores throughout the world this year including 65 in the U.S. and Canada.
The stores feel lighter and more modern with displays that are simple and clear, bright and open. By giving each product range its own clear, well-lit space with testers and detailed advice panels, customers now have clearer signage to guide them through the store. The new stores use signature The Body Shop notes of green and white and materials that reflect the environmental concerns the company is known for, from hemp fabric to non-toxic paint.
To support the new stores the new brand identity is also being implemented across all product packaging and promotional materials.
The new branding builds upon the world-renowned logo, giving it a more contemporary feel with the recognizable 'pod' symbol incorporated into the brand name and a darker shade of green added to the color palette. Andy King, Global Marketing Director of The Body Shop said, "We have designed this store with the customer foremost in our minds. We'd love our customers to feel as if they discover something new every time they walk into the store. This great new design and strong new identity reflect The Body Shop in the 21st Century, building upon the heritage and knowledge of company whilst remaining true to all the ethical values of the brand."
Nintendo World Opens As Retail Destination
Nintendo recently opened its first retail store in New York City's Rockefeller Plaza.
Featuring 10,000 square feet of retail space and two stories of interactive fun for all ages, Nintendo World is a one-of-a-kind interactive entertainment and retail destination.
Highlights of the store include a selection of exclusive Nintendo DS, Game Boy Advance SP, Nintendo GameCube and Pokemon merchandise not found at any other store in the world.
There are over 50 interactive stations featuring the hottest Nintendo games and an extensive multi-player gaming wall featuring Game Boy Advance and Nintendo DS systems.
A surround sound gaming lounge offers consumers a place to play and feel like they are part of the game-complete with rumble seats. The Pokemon Center features exclusive merchandise, state-of-the-art demo stations and an Ultra-Pokedex.
Other highlights include an extensive Nintendo DS sampling station; and a complete GameBoy Advance SP “bar” where consumers can grab a barstool and play a variety of games.
New Nestea Ice Debuts
Nestea Ice, the newest addition to the Nestea family, delivers a cooling sensation that instantly refreshes from the inside out. Available in two flavors, Limed Ice Tea and Lemon Green Tea.
“Consumers have reacted favorably to intense cooling flavors in other product categories, and we feel confident that this drink will bring new consumers into the tea category,” said Geoff Stella, Nestea Brand Manager. “Nestea Ice is the brand's first new product innovation in several years, and we expect it to appeal to new users who are seeking a revitalizing tea that complements a dynamic lifestyle.”
The Company is supporting Nestea Ice with an integrated program including advertising and p.o.p. displays.
Infiniti Announces New Retail Design Initiative
Infiniti, the luxury division of Nissan Motor Co. has announced a new, comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers.
The new design concept features forms that are energetic and modern with an accent on natural materials and open lighting. The physical layout leads from lobby to sales lounge to product gallery, providing a dramatic reveal of the Infiniti vehicles. Also included are new sales consulting, vehicle delivery and service lounge designs.
“The new IREDI program creates a highly distinctive, original Infiniti branded retail environment that can be applied to both new and existing Infiniti stores,” said Mark Igo, V.P. & General Manager, Infiniti. “The new look and feel aligns perfectly with Infiniti's brand identity, which encompasses our dynamic vehicle lineup, our Infiniti Total Ownership Experience customer care philosophy and our dealers’ business requirements.”
A key aspect of the IREDI program is its “flexibility within a framework,” which takes into consideration the various situations faced by Infiniti retailers regarding geographical differences, business practices, local government and now international governments and cultures. Dealers are able to choose from a variety of materials, furnishings and artwork yet still have a consistent brand image and execution at the retail level.
“Luxury today is about customization rather than rigid standardization,” said Igo. “The IREDI program puts a great new iconic 'face' on our retail outlets while remaining adaptable to individual dealer needs.”
Lippincott & Mercer, New York City, designed the program, which also includes a new signage initiative, including an Infiniti brand pylon and monument, dealer name letters and brand symbol on the building and exterior directional signs.
Said Igo, “IREDI provides consumers with a consistent, easily identifiable brand image at the retail level and increases customer expectations of Infiniti products and services.”
adidas Features Interactive Beckham Display
To promote the launch of the new David Beckham Predator Pulse collection, adidas has partnered with Angel.com, a provider of web-based advanced telephony solutions, to create a unique shopping experience for the soccer fan.
A toll-free number is advertised on the display, that consumers can call to hear from Beckham himself about the features of his new collection. Beckham also informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style.
This promotion takes point of purchase to the next level, allowing adidas customers to hear what a superstar athlete thinks of a new product line. At the same time, it provides valuable information regarding customer interest in the Predator collection, by tracking the number of people who call the toll free numbers from the stores.
New Selection Guide Assists Bicycle Pump Buyers
Blackburn Design, the bicycle accessory branch of Bell Sports, a manufacturer of bicycle pumps, required an easy to read and understand Selection Guide that would carry strong branding and provide information to the consumer. The Guide also needed to be easily updated as new products were added to the line.
Concept Designs, Palo Alto, CA created this Selection Guide to assist consumers in making their choice of bicycle pump. The Guide is 14"H x 19"W powder coated frame with a tubular head piece. The head piece is silk screened with the new Blackburn logo and icon. The ends of the tube were also silk screened with the new Blackburn icon. The frame features bent channels top and bottom to allow for the insertion of an interchangeable graphics card.
A steel mounting bracket is welded to the back of the frame and allows the Selection Guide to be mounted to slat wall, grid wall, or slat grid.
Gambrinus Offers Retailers Pacifico Clara Tacker
The Gambrinus Company, an importer of various popular beers, featured this bright Tacker Display showing an ice-cold bottle with a yellow label and matching surfboard, used to solidify Pacifico’s image and promote the brand among beer drinkers.
Over l300 of these signs were distributed in coastal areas to bars, restaurants, and special events to encourage brand awareness.
This screen printed Aluminum sign was die cut to create a unique shape and embossed to give the piece a 3-dimensional effect. The Pacifico Clara Tacker was created by May Advertising International, Ltd., a Ft. Worth, TX-based p.o.p. display firm.
POS Supports Redhook’s Defy Ordinary' Campaign
The Redhook Ale Brewery has introduced a new brand campaign themed “Defy Ordinary.” In addition, all Redhook beers are packaged in a new embossed longneck bottle with new packaging graphics.Comprehensive point-of-sale elements for the brand include tap handles, posters, table tents, coasters and lighted signs .
The brand campaign is consistent with the Redhook brand message, “Defy Ordinary.” The campaign features rich black and white photos that feature full color images of the Redhook product. The “Defy Ordinary” brand marketing campaign was created by the design firm, Sedgwick Rd., based in Seattle, WA.
American Eagle Runs ‘Monkey Business’ Promo.
American Eagle Outfitters along with DMX MUSIC and Interscope Records recently conducted a cross-promotional marketing campaign to launch The Black Eyed Peas’ new album, “Monkey Business.” The promotion featured exclusive listening parties in AE’s 847 stores throughout North America and a sweepstakes on ae.com offering a trip for two to AE's new flagship store in Seattle for a shopping spree with The Black Eyed Peas.
“AE has always known that music is essential in the lives of our customers,” said Adam Diamond, vice president of marketing operations at American Eagle Outfitters. “The Black Eyed Peas are diverse, individual, and real - a perfect match in style and spirit with the AE brand. We are always looking for creative ways to connect with our target demographic and this groundbreaking partnership enables us to provide them with a one-of-a-kind experience.”
Guitar Center Teams With THQ For Nationwide Promo.
Guitar Center recently teamed up with THQ, developer of the MX vs. ATV Unleashed video game for a nationwide promotion, which gave one winner thousands of dollars in prizes including a Suzuki Quadsport LT-Z400, Suzuki RM 250 Motorcycle, a custom MX vs. ATV Unleashed Schecter/THQ guitar and a copy of the new MX vs. ATV Unleased video game.
"Video Games are an integral part of a musician's lifestyle and music is a high profile element in the current crop of video games," said Jack Sonni, V.P. of Marketing for Guitar Center.
“Music plays an important role in THQ’s marketing strategy for MX vs. ATV Unleashed. Partnering with Guitar Center is a key component for us to increase product exposure during the title launch,” said Craig Rechenmacher, Director, Global Brand Management, THQ. In-store posters inform consumers on how to enter the promotion.
Amoco Ultimate Promotion Gives Away ‘Gas For Life’
BP has launched its “Gold Standard” promotion to reward consumers who purchase Amoco Ultimate premium fuel at participating BP locations. Participants will have the opportunity to win more than 100,000 gas-related prizes including five ‘Gas for Life’ grand prizes.
The Gold Standard promotion features a scratch-and-win game card that can be played on-site at participating BP locations by customers who purchase eight or more gallons of Amoco Ultimate in a single visit. Gold Standard Grand Prize winners will be awarded one $1,200 Amoco Ultimate prepaid gas card beginning in 2005 and continuing each year for 50 years. The Gold Standard promotion is being supported with a national marketing campaign that includes POP materials.
POP Supports ExxonMobil Upromise Summer Promotion
ExxonMobil, the official fuel provider of Upromise, the college saving service, will award $250 to 500 winners this summer through its “ExxonMobil Upromise Summer Promotion.”
All Upromise members who make a gasoline purchase at an Exxon or Mobil station with a credit or debit card registered with Upromise will receive one entry into the ExxonMobil Upromise Summer Promotion. Point of purchase posters will support the promotion.
“The ExxonMobil Upromise Summer Promotion is another indication of ExxonMobil’s ongoing support for education,” said Mark Shores, U.S. Retail Sales Director, ExxonMobil Fuels Marketing. “We are pleased to play a part in helping our customers and their children save towards a college education. We’re also glad that our involvement with Upromise enables us to reward our most loyal customers.”
Dr Pepper Promotion Offers MINI Cooper Convertibles
Dr Pepper is giving away a new MINI Cooper convertible a day for 75 days.
Dr Pepper drinkers can win instantly by visiting www.drpepper.com and entering codes found under the caps of 20 oz and 2-liter bottles or inside 12-pack wraps of specially marked packages.
A convoy of Dr Pepper branded MINI Coopers will travel the country this summer visiting retail locations in 40 markets and visiting some of the 75 lucky winners. Also, in the spirit of making dreams come true, a new Dr Pepper branded car --similar to the cars in the convoy-- will be auctioned on eBay with all proceeds going to the “I Have A Dream” foundation.
An array of p.o.p. display materials support the promotion.
RadioShack's Opens StoreOne
RadioShack Corp. has opened StoreOne, a unique retail environment and learning portal in downtown Fort Worth, TX. This flagship store underscores RadioShack’s commitment to understanding customer interest, demand and grasp of consumer electronics and, ultimately, improving the customer experience in RadioShack stores across the country.
StoreOne is modeled after the ultimate modern home of the future. Featuring a Family Room, Home Office, Garage, Game Room, Kitchen and more, StoreOne lets customers experience a broad assortment of consumer electronics in a real life setting that is fun and interactive. Customers can try out virtually any product in the store, learn about them using the interactive, touch-screen "Easy Answer Center" in each room, and even have information e-mailed to them.
“The look and feel of StoreOne supports the ongoing revitalization of the RadioShack brand,” said Don Carroll, Sr. V.P., Chief Marketing and Brand Officer. “Our goal is to infuse that same energy and freshness throughout all RadioShack stores.”
The second floor of StoreOne is home to the “MotoZone,” an activities area sponsored by Motorola, RadioShack's premier partner for StoreOne. There, customers can "spray paint" original art at the MotoGlyph, have their picture taken at the MotoMosaic, and enjoy a showing of “Operation: Micron” in the Experience Theater with interactive seats.
Whole Foods Market Opens Landmark Store
Whole Foods market recently opened a landmark store at its Austin, TX headquarters. This landmark store represents a fresh approach to the grocery shopping experience, with cooking demonstrations, food sampling, sit-down dining and takeout selections.
“To put this store in perspective, every department features more variety than you'd find in a stand-alone specialty shop but with products free of artificial additives, sweeteners, colorings, preservatives and hydrogenated oils,” said John Mackey, CEO.
Before shoppers can even enter the new store, they will be greeted by the bright colors of the Market Hall, reminiscent of an outdoor farmer’s market. The Seafood department features more than 150 fresh seafood items and on-the-spot shucking, cooking, smoking, slicing and frying to order. Natural and organic meats will be aged on site. There is a Hot Nut Bar and a World Foods department and a Lifestyle Area. The store houses 1,800 wines with suggested food pairings as well as more than 800 beer selections and a walk-in beer cooler.
KFC Opens Restaurant Of The Future
KFC has opened its new vision store in Louisville, KY, as part of a plan that will help move the brand into the future.
Some of the highlights of the new KFC restaurant of the future include: A new younger look for Colonel Sanders; digital jukebox; low set tables with cushy ottomans; graphics and pub signs that showcase the icons “11 Secret Herbs and Spices,” and “Finger Lickin’ Good,” interior and exterior paintings by famed African American artist Charly Palmer, who took KFC’s historical icons and gave them an updated, cool and modern look; and Southern-inspired brand new menu items to be featured alongside KFC’s core products. The new menu items, unique to the QSR industry, include chicken mashed potato bowls, sausage bowls, Kentucky sides such as collard greens, hot cinnamon apples, and sweet potato pie.
Testrite Instrument Co. offers single and double sided 5' Mercury Retractable Banner Stands. These new stands feature adjustable height,and an easy to use Velcro top and bottom for easy graphic changes. Using two of these 5' stands side by side can be a cost effective way of outfitting a 10' tradeshow booth. For more information, contact Testrite Instrument, 135 Monroe St., Newark, NJ 07105; (Tel) 973-589-6767, (Fax) 973-589-4196, (Web) www.testrite.com.
Audio Visual & Film Group has introduced the HoloPresenter 40" screen, an all-in-one holographic projection system for displays and exhibits. The HoloPresenter is an upright standing glass panel, which is equipped with a holographic projection screen of 40" diagonal at the top. The lower portion can be used as an advertising medium. The projection takes place through an integrated video projector and a mirror so that this unit can be used as a stand-alone system. For more information, contact Audio Visual & Film Group, Inc., 8400-89th Avenue North, Brooklyn Park, MN 55445; (Tel) 763-488-6500, (Fax) 763-488-6501, (Web Site) www.avfg.com.
DoubleTake 2-image "zigzag" displays are available from Clearr Corp. This prismatic display presents two images in the space of one, via its patented “zigzag” face profile. As prospects walk by the displays, they see a change take place as one image transitions into another. Any combination of two graphics can easily be set up to be printed, using standard graphics software programs. DoubleTake displays are available in tabletop, pedestal, suspended, framed and backlit configurations. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel.) 763-398-5400; (Fax) 763-398-0134; (Web) www.clearrcorp.com.
Outwater Plastics
DECSTEC provides custom display panels and signage. It provides photo-quality images on a wide variety of substrates, including wood, metal, plastics and fabric. The images are durable and chemical resistant. For more information, contact DECSTEC, 101 Old York Road, New Hope, PA 18938; (Tel) 215-862-9434; (Fax) 215-862-0201; (Web) www.decstec.com.
Southern Imperial offers the EndSign promotional system for attracting attention at the point-of-purchase. The versatile sign system may be used indoors or outdoors. The complete system contains just four components and assembles easily. It permits signs to be mounted at 0°, 30°, 60°,90°, and -60°,-30° increments. For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61103; (Tel) 815-877-7041, (Fax) 815-877-7454, (Web) www.southernimperial.com or www.endsign.com.
Centsible Lighting offers a wide array of light boxes for p.o.p. display applications. It offers a light box that at just 1.25" thick, is one of the thinnest available. The light box has a durable aluminum frame and is cleverly lit from the edge using cold cathode lamps for a very consistent and even illumination. Graphics are easily changed by removing a lens cover that is held in place by a magnetic strip. The light box shown features a flashing light that captures attention. For more information, contact Centsible Lighting LLC, 1534 Stephanie Road, Rio Rancho, NM 87124; (Tel) 920-968-7719; (Fax) 920-968-7721; (Web Site) www.centsiblelighting.com.
ActiveLight has partnered with Display Werks to launch the 40" TActive LCD, the first integrated touch screen for digital signage applications. Designed for use in digital signage installations the TActive supports multiple video inputs, features high resolution and offers a 170-degree or better viewing angle. The display can be used in both portrait and landscape modes, and allows the whole screen or just parts to be touch sensitive. For more information, visit www.activelight.com or call 866-466-6849; or visit Display Werks at www.display4werks.com.
Merchandising Inventives, Inc. produces aluminum banner and sign stands. The elegant banner stand can be used with one or two banners and has a height range of 36" to 96". It includes four 24" long dowels made for ˝" hemmed banners. The complete sign stand includes one 11"W x 14"H frame with radius corners and one telescoping pole that adjusts from 16" up to 50" as well as one 11" flat round base. For more information, contact Merchandising Inventives, 1665 South Waukegan Road, Waukegan, IL 60085; (Tel) 847-775-6956, (Fax) 847-688-0748, (Web Site) www.merchinv.com.
Sterling Promotional Corp.
Design Manufacturing produces an Outdoor Sign System, which acts as a weatherproof sign holder. The sign system eliminates the need to print a message on outdoor sign stock. The top channel holds plastic inserts and the bottom channel holds a protective sign pocket. For more information, contact Design Manufacturing, 5858 Safety Drive, Belmont, MI 49544; (Tel) 616-647-2229, (Web) www.designmfg.com.
Southern Imperial, has published its 2005 Sign Holders Catalog featuring Modular Sign Holders, Chrome Sign Holders, Fixture Sign Holders, Acrylic Sign Holders, and Banner Holders. For a copy, contact Southern Imperial, 1400 Eddy Ave., Rockford, IL 61103; (Tel) 800-747-4665, (Fax) 815-877-7454, (Web) www.southernimperial.com.
Joseph Struhl Company
Expand International of America produces Expand MediaFabric (EMF), a large seamless backdrop, which provides an opportunity to create an attractive visual solution. It weighs only eleven pounds and comes with a nylon bag. The EMF is easy to carry, assemble and comes in a variety of widths and heights. For more information, contact Expand International of America, Inc., 400 Long Beach Blvd., Stratford, CT 06615; (Tel) 800-758-3020, (Fax) 800-958-3020, (Web Site) www.expandmedia.com
DSA Phototech has introduced a new line of illuminated kiosks suitable for indoor or outdoor advertising. Illuminated kiosks come in several standard graphic sizes, including 40" x 50" and 48" x 70" models. Custom sizes are also available. For more information, contact DSA/Phototech Inc., 16961 Central Ave., Carson, CA 90746; (Tel) 800-327-3723, (Fax) 310-537-7060, (Web site) www.dsaphototech.com.
ExpoSystems offers the Pal 1 and Pal 2 Banner Stands. A single-sided banner, Pal retracts the graphic down into the base when it is not being used. ExpoSprint is a cost effective single or double-sided banner system that can be used with graphics sized 24"-40" wide x 78" high. For more information, contact ExpoSystems, 2161 Midland Avenue, Scarborough, Ont. Canada M1P 4T3; (Tel) 800-263-EXPO, 416-291-2932, (Web Site) www.exposystems.com.
The gobo light from Fairfield Displays & Lighting clips on to the slim, low voltage lighting track and can be used for projecting a company logo, sales message, a special promotion or to enhance a design theme in any retail establishment. The unit clips into a track,and can be easily moved between areas. For more information, contact Fairfield Displays & Lighting, 1707 Bethlehem Pike, Hatfield, PA 19440; (Tel) 800-496-2181, (Web Site) www.fairfielddisplays.com.
TOPPAN Printing Co. recently exhibited a large-scale wall-sized newspaper utilizing E Ink Electronic Paper at The 2005 World EXPO in Aichi, Japan. This large wall-size newspaper was built from 272 individual electronic paper “tiles,” which is a combination of an E Ink Imaging Film laminated onto a printed circuit board with pixel electrodes. The wall-size newspaper application of Electronic Paper was exhibited at the Yomiuri Newspaper booth. The latest news was displayed twice daily.
Interactive Tabletop Displays Promote McDonald’s Anniversary
Reactrix Media Systems, a San Carlos, CA-based developer of interactive in-store media, deployed three of its projectable media systems in the newly-opened McDonald’s 50th anniversary restaurant located in downtown Chicago.
The interactive tabletop displays react in real-time to people’s movement, allowing McDonald's customers to have fun and connect with each other as they enjoy a meal.
“The Reactrix tables are a great way to showcase McDonald's sense of fun, opportunity and commitment to our customers-it’s all about creating a great, unique dining experience,” said Dan Wohlfeil, McDonald's.
Reactrix’ visioning technology actually “sees” and responds to consumers movement as they interact with the programmed media content.
For more information, visit Reactrix Media Systems at (Web Site) www.reactrix.com.
InterMall Media Launches P.O.P. TV Network
The InterMall Advertising Medium is a continuous video display placed in malls, designed to drive shoppers to stores. This point-of-purchase TV advertising network reaches mall shoppers where they shop. InterMall Media’s eye-catching, array of large digital plasma screens are strategically located throughout the mall.
For more information, contact InterMall Media, (Tel) 303-591-3797, (Web) www.intermallmedia.com
Giant Banners Promote Atomic X At Sporting Events
Atomic X Hydration Beverages, located in Laguna Hills, CA, displayed spectacular grand-format vinyl banners at the NFL Pro Bowl to promote its non-carbonated energy drink.
Colorful wide-format banners were also used to attract customer attention at participating 7-11’s, ARCOs, Mobils, Chevrons, 76s and other independent convenience stores.
The Atomic X energy drink banners were produced by IPG Imaging Professionals, located in Lake Forest, CA.
StarShade Promotes Heineken Brand At Golf Tournaments
The StarShade 800, a canopy unit covering 800 sq. ft. of area, is being used by Heineken as a reception area at golf tournaments.
The Heineken brand logo covers the full area of the canopy. Standing 19 ˝' feet tall, the StarShade drew a huge crowd in addition to providing coverage for the reception area.
The StarShade 800 was produced by KD Kanopy, Westminster, CO; (Tel) 303-650-1310.
Wienerschnitzel Runs ‘Mini To The Max’ Promotion
Wienerschnitzel, a leading hot dog chain, is conducting the “Mini to the Max” on-the-cup promotion, where every cup is a winner. One lucky mini winner will take home the grand prize-a 2005 Mini Cooper.
Other prizes include Sony mini DVD and MP3 players, and Wienerschnitzel food (Mini Snak Paks, Mini Chili Dogs, Mini Corn Dogs and small Pepsi beverages).
TESTRITE INSTRUMENT CO., INC.
135 Monroe Street
Newark, NJ 07105
Tel: 888-873-2735, 973-589-6767
Fax: 973-589-4196
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite offers a variety of Banner Stands to convey your message at Exhibitions, Sales Meetings, In-Store Displays or Special Events. U.S. engineered and manufactured, Testrite banner stands are fully telescopic, lightweight and affordable. Classic, Excel and Retractable banner stands are simple to use and will convey a large visual impact in seconds.
TESTRITE INSTRUMENT CO., INC.
135 Monroe Street
Newark, NJ 07105
Tel: 888-873-2735, 973-589-6767
Fax: 973-589-4196
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite Instrument Co., Inc. has introduced a Contemporary New Stand, The"Horizon". Modern all Zinc die cast boomerang base, lightweight strong aluminum alloy construction. Available in three sizes, 24", 36", & 48" easy to use hook and loop attachment, telescopic height 36" closed - 96" open. Horizon banner stand will deliver performance at an economical price point.
TESTRITE INSTRUMENT CO.
135 Monroe Street
Newark, NJ 07105
Tel. 973-589-6767, 888-873-2735
FAX 973-589-4196
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite Instrument Co., Inc. aims to supply the lowest price point exhibition systems in the U.S market. Our Pop Up portable exhibition systems and banner stands are of the highest quality. We manufacture our Pop Up frames from quality drawn aluminum tubing for extra support and durability. Choose from our extensive range of Banner Stands, Sign Frames and modular displays.
TPR ENTERPRISES, LTD.
644 Fayette Avenue
Mamaroneck, NY 10543
Tel. 914-698-1141
FAX 914-698-9419
E-Mail: info@tprlights.com
Web Site: www.tprlights.com
Fiber Optic Lighting
TPR manufactures the most complete and versatile fiber optic lighting product line in the world. Including point source, side glow, lenses, light sources, simulated neon, curtains, and signs. We also provide complete design and engineering services. We also manufacture a full line of lighting equipment, low voltage, etc.
FIBEROPTIC LIGHTING, INC.
950 S.E. “M” Street
Grants Pass, OR 97526
Tel. 541-476-6900
Toll Free 800-543-2533
Fax: 541-476-0796
E-mail: hyla@fiberoptic-lighting.com
Web Site: www.fiberoptic-lighting.com
Almost anything is possible with fiber optics. Fiberoptic Lighting can animate any logo or idea. Fiber optic light, color and implied motion attracts more attention than any other form of sign. A fiber optic display is easy to maintain, cost effective, eye-catching and exciting. Bring your ideas to light!
DSA/PHOTOTECH, INC.
16961 Central Avenue
Carspm, CA 90746
Tel. 800-327-3723
Fax: 310-5377060
E-mail: Sales@dsaphototech.com
Web Site: www.dsaphototech.com
Our lightboxes and our service have set the standard in quality for over twenty years.
Every illuminated display we sell is completely UL listed and features bright and even lighting. DSA/Phototech offers standard designs, in a wide variety of sizes and finishes, from our California facility. We also specialize in custom fabrication to meet your specific requirements. Regardless of whether you order one 20' x 50' display or a shipment of ten thousand 8" x 10" lightboxes, we deliver high-quality products to match your needs.
HARTMAN PLASTICS, INC.
373 Poplar Road
Honey Brook, PA 19344
Tel. 610-273-7113
Fax 610-273-7115
E-Mail: hartman@attglobal.net
Web Site: www.hartboard.com
Hartman offers a complete line of foam centered boards. HartBoardâ is produced with various substrates for specific applications; i.e.., signage, screenprinting, graphics and mounting. Total Black™ and colors are available as well. Hartman's all plastic foam centered panel, HartPlusâ , is available in 48" X 96", Ľ" thick. A digital printable foam board, HartPrint™, is also available from Hartman. Visit www.HartBoard.com for more information.
CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Tel. 800-548-3269; 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com
Luminaire®, Luminaire Ultra® Luminaire Ultra® II Luminaire Ultra® DP, Luminaire Ultra® E, Luminaire Ultra® DD
Lightboxes in single-sided, double-sided, free standing with pedestal, wall-inset and outdoor configurations.
Standard sizes from 11" x 14" up to 48" x 96", as well as custom sizes.
Luminaire Ultra® II units pictured.
Multiple units in a tradeshow application command viewer’s attention and tell a story.
ILLUMA DISPLAY, INC.
P.O. Box 1531
Brookfield, WI 53008-1531
Tel. 800-501-0128 or 262-446-9220
Fax: 262-446-9260
E-mail: info@illumadisplay.com
Web Site: www.illumadisplay.com
Illuma Display designs and manufactures a unique line of backlit displays. Our lightboxes feature a sleek fascia with a narrow profile. We call it the 'Invisible' Lightbox because our frameless design allows for 100% image, no unsightly frame. Numerous standard sizes are available for immediate delivery. Custom sizes are also available.
The 'Illuma-Graphic' Stand is a remarkable freestanding backlit fixture featuring a frameless construction. Available in a two or three tier version, each tier consists of a curved, double-sided 22" x 28" graphic panel. Changing graphics is also fast and convenient. Standing over 7 ˝' tall, this graphics stand is an outstanding attention grabber.
Backlit displays from Illuma offer a distinctive alternative to conventional lightboxes. Please visit our web site or call for additional information.
EXPOTRANS VISUAL DISPLAY SYSTEMS
26845 Vista Terrace
Lake Forest, CA 92630
Tel: 949-261-5483, Toll Free: 800-733-6661
FAX: 949-586-7446
Website: www.EXPOTRANS.com
LIGHTBOXES, MENU BOARDS, DIRECTORY KIOSKS, CUSTOM AND P-O-P DISPLAYS
EXPOTRANS, founded in 1985, is a recognized leader in the development and manufacturing of state-of-the-art illuminated and non-illuminated visual display systems. Incorporating leading-edge manufacturing methods with computer-aided design, EXPOTRANS' award-winning engineers have developed advanced extrusion and construction assembly techniques that allow the company to produce high performance solutions that last. Every EXPOTRANS product is UL and C-UL listed and approved, and all components are designed and manufactured by EXPOTRANS in the United States. For more information, call today at 800-733-6661!
POP ADVISIONS, INC.
1043 S.W. Willow Lane
Palm City, FL 34990
Tel. 866-217-6723
FAX: 772-221-1792
E-Mail: mitch@popadvisions.com
Web Site: www.popadvisions.com
The 2N1 Light Box has a built-in scrolling L.E.D. for double impact. Available view sizes of portrait 24”x 36” and Landscape 36” x 24” for p.o.p., indoor advertising, tradeshows, etc.
POP AdVisions, Inc., is the manufacturer and world-wide distributor of the new 2N1 Light Box LED combo designed to meet your advertising needs.
WARWICK PRODUCTS CO.
5350 Dobeckman Avenue
Cleveland, OH 44102
Tel. 800-535-4404
FAX 216-334-1201
Web Site: www.warwickproducts.com
• NEW Thin-View lightboxes
Less than 2”, Variety of sizes. Lightweight.
• Standard Lightboxes
– single or double-sided
– square or rounded corners
– wall mounted, recessed or pedestal
– complete range of colors, finishes and sizes
• Custom Lightboxes – virtually any size or shape up to 48”×96”.
FRANK WOOLLEY & CO., INC.
529 Franklin Street
Reading, PA 19602
Tel. 610-374-8335
FAX 610-374-3214
E-mail: technamation@msn.com
Web Site: www.frankwoolleyandco.com
Manufacturers and distributors of polarized animation products for the P.O.P. and exhibit industry.
Polarized animation is a unique animation process using pre-printed patterns of motion with an adhesive backing. We also supply the motors and polarizing spinners. Our color tinting sheets, also with an adhesive backing, have become an instant hit with exhibit builders because of their durable base and rich color saturation.
Point-of-Purchase transparencies can be animated to your specifications in any quantity.
Please call for free pre-planning and consultation service. Handbook available on request.
OPTIKINETICS LIMITED-THE AMERICAS
116 Sylvia Road, Ste A
Ashland, VA 23005-1320
Tel. 800-575-6784, 804-752-2570
FAX 800-678-4575, 804-752-2888
E-mail: optius@optikinetics.com
Web Site: www.optikinetics.com
With over 30 years experience developing, manufacturing and selling the know-how to build your vision, OPTI Kinetics effects projectors combined with a wide variety of lenses, effects and custom imagery offer dynamic lighting solutions to create eye-catching, innovative images. Projectors are lightweight, compact, easy to install and discrete, running quietly with low operating costs. With ETL, CSA and CE safety certifications, OPTI projectors add an extra dimension to any display or presentation ideal for exhibition, retail display and promotional applications worldwide. OPTI is the expert in image projection, structures and systems. Mount your spectacular image and our projectors onto our strong, lightweight and versatile OPTI Trilite 100 or 200 trussing. (See Display & Exhibit Systems)
ROLLERVISION, Div. of Crosspoint Proudction LLC.
P.O. Box 1184
Fairfield, CT 06825
Tel: 203-338-0690
Fax: 203-338-6405
Web Site: www.rollervisionusa.com
ROLLERVISION MOVING…SCROLLING SIGNS
CONTINUOUS MOVEMENT!
RollerVision brings the benefits of both dynamic and static displays into one all new sign. RollerVision displays include eye catching motion into a sign that is extremely cost effective as well as simple to use.
Roller Vision displays are lightweight and extremely easy to integrate, making them the perfect choice for both permanent fixtures as well as mobile units for exhibitions, mobile presentations, trade shows and your on the road needs.
Change images can be done in a matter of seconds.
TESTRITE INSTUMENT CO., INC.
135 Monroe Street
Newark, NJ 07105
Tel. 973-589-6767
Fax: 973-589-4196
E-Mail: info@testrite.com
Web Site: www.testrite.com
Testrite Instrument Co., Inc. has introduced a New Sign Frame "Mightee Mount". Simple and easy-to-use freestanding system for displaying temporary or permanent information in public areas. Steel bases accept standard ridge substrates up to 1" thick. Base colors silver and black power coated widths: 11", 24", 36" and 48”.
CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Tel. 800-548-3269; 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com
TriAds®’ intriguing “wave” transition rivets viewers’ interest, ensuring attention to the full cycle of your multi-message display. Sizes are available from 12” x 18” (305mm x 457 mm) up to 48" ´ 72" (1220 mm ´ 1830 mm) at affordable prices. TriAd® will work magic in your retail, showroom, or tradeshow display environment!
Shown is a freestanding TriAd® display available with an optional pedestal and Neon Plus® simulated neon header.
IMAGE CRAFT
3401 E. Broadway Road
Phoenix, AZ 85050
Tel. 800-628-9662
Fax: 602-232-0719
E-Mail: scoppola@imcraft.com
Web Site: www.imcraft.com
Image Craft is a world leader of graphic solutions for the tradeshow industry.
Supporting exhibit professionals with a dealer program since 1987, Image Craft's quality and commitment to on-time delivery is unparalleled. We use the latest digital imaging technologies to create beautiful graphics to fit your specifications. We offer a wide range of printing methods and materials. No project is too large or too small.
Any image. Any size. Anywhere.
- Lambda photographic mural panels & graphics.
- Lambda display transparencies.
- Vutek & Roland grande format printing.
- Direct flatbed printing.
- Gicle'e fine art imaging.
- Full service finishing.
- Digital router services.
- Direct digital copy.
- Design.
Category:Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,
Toronto, Ontario MlB 2T9 Canada
This photo features Aquafina basewrap in use. This is a four color l2" high x 50' roll which presents the product in an eye-pleasing manner. The basewrap covers the skid and reinforces the message of purity for the product.
Category: Temporary Displays
Display Producer:Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
adidas used this Major League Soccer Mobile to promote the sell-through of adidas MLS Jersey's in soccer specialty stores. adidas currently sponsors 9 MLS teams and each mobile has the ability to be customized by switching out the lower portion of the graphic inserts. All MLS teams and adidas brand identity was highlighted on the upper section, while the moving lower portion highlights the team specific to that store location.
Category: Custom Mirrors
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA l8240
These custom designed mirrors contain 3-D elements. The CNC cut hockey sticks and hockey pucks are colorfully decorated and add great dimension to the Molson hockey mirror. The puck itself along with the "cracked mirror" effect brings the piece to life.
Category: Sports Promotions
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5, Toronto,Ontario MlB 2T9 Canada
The Drink Pepsi - Go Pro is a national promotion which included 6' standees printed on corrugate and die cut, along with full size end aisles and full color litho printed pole signs, shelf talkers and tent cards. The winner can win a trip for 4 to a sports event in North America.
Category: Prismatic Displays
Display Producer: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
Clearr Corporation has introduced DoubleTake® its latest prismatic display innovation which features two images in the space of one, via its patented "zigzag" face profile. As a prospect walks by the display he sees a metamorphosis take place as one image transitions into another. The viewer is captivated and often positions himself to view the action repeatedly. DoubleTake® is available in tabletop, pedestal, suspended, framed and backlit configurations, all designed to stop traffic at budget-pleasing prices.
Category: Lightboxes
Display Producer: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
The XXLite Lightbox is a user-friendly solution to display large indoor backlit graphic media. It is available in sizes as large as a l0' x l0' and 8' x l2' and offers a highly-simplified method of graphic installation and changes. It may be used at retail, showroom, airport, tradeshow, sports venue and many other types of display environments. XXLite may be ordered with its standard anodized aluminum finish, or in a variety of colors. Each unit is separated into two pieces for shipping convenience and on-site assembly is quick and easy. It may be wall-mounted or stand independently (with optional hardware).
Category: Ceiling Displays
Display Producer: M.I. Creative Services
1665 S. Waukegan Rd., Waukegan, IL 60085
This Hanging Mobile captured attention as it highlighted several lines of cosmetics and utilized overhead ceiling display space. Artwork was prepared and the panels were printed and a versatile Mini-Mobile Kit was distributed to retailers. This successful program was developed from concept right through to delivery.
Category: In-store signage
Display Producer: Virtual Images Unlimited,
636 East Brier St., Suite 120, San Bernardino, CA 92408
This in-store signage was created for Footlocker's "Back in Black" campaign and is the world's largest printed lenticular in-store display produced to date. The lenticular sign is sized at 40"x63" and features a triple flip image, displaying three popular shoe brands. Baseball Caps from each of the three brands also flip at the bottom of the sign. Prestone Printing provided printed banners and mounting hardware to complete the campaign. The banners and lenticular were roll-able, allowing for easier distribution.1,500 signs were produced and displayed in the front window of Footlocker's top grossing store locations.
Category: Permanent Displays
Display Producer: Xtra Lite Display Systems
3451 West Burnsville Parkway, Suite 100, Burnsville, MN 55337-4287
This Power Table ™ offers a dramatic new way to beverage marketers to maximize brand awareness at restaurants, indoors or out. The display features high impact graphics and provides unlimited impressions. The sturdy table is constructed to offer a long-lasting display.
Category: Banners
Display Producer: Impact Advertising
l33 E. Alton Ave., Santa Ana, CA 92707
Mercedes Benz used this Bowhead Banner in front of its dealership to call attention to the site. The banner helps to increase sales and build the brand. It is ideal for indoor/outdoor use for general promotions and at retail stores, for sports, corporate and trade show events. The banners are portable, lightweight and assemble in minutes. They are double strength with high impact aluminum pole frames. They are available in sizes: 8 ft., 11 ft. and 14 ft. Optional accessories include ground stakes, wall mounts and vehicle tire stands.
Back to Top
To See previous issues of Creative Signage & Graphics, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
