Creative Online

CREATIVE Signage & Graphics
June/July, 2006



Apple Opens Retail Store On New York’s Fifth Ave.

The Apple Store Fifth Avenue is Apple’s most architecturally innovative store, featuring a distinctive 32-foot glass cube that creates a stunning new destination on New York’s Fifth Avenue.

The Apple Store Fifth Avenue will be open 24 hours a day, 365 days a year, to offer an unprecedented level of service.

The new store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world's largest assortment of accessories to help you get the most out of your Mac or iPod.

The store features a combined 45-foot Genius Bar, iPod bar and The Studio where customers can get face-to-face support, free advice and work on creative projects at any hour of the day or night.

The hands-on Apple Store experience provides visitors with a chance to test-drive Apple’s entire product line.

“With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world,” said Steve Jobs, Apple’s CEO. More than 147 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple now operates 147 stores, including six in Japan, six in the U.K. and two in Canada.



Mattel Fiberoptic Sign Promotes Toy Line

Mattel recently used this fiber optic train sign to promote its Disney line of infant & preschool toys.

The colorful, eye-catching Mattel train fiber optic lighting was an entrance sign for Mattel’s Disney branded preschool products. The train has a photo image background. The wheels appear to turn. The train puffs rainbow colored steam. Each logo is animated individually. It was very effective in combining the brand identities of the two companies and indicating they were working together to create this joyful line of toys for young children. The Mattel train sign measures 37" high x 96" long.

This fiberoptic sign was produced by Fiberoptic Lighting, Inc., Grants Pass, OR.



Miller Lite Hispanic Campaign Honors Soccer Stars

Miller Lite has unveiled Pasion 10, a Hispanic marketing initiative that honors international soccer stars who wore the number “10”.

“In soccer, the honor of wearing ‘10’ historically has been reserved for a player who exudes the perfect balance of skill and knowledge,” said Tom Long, Miller’s Chief Marketing Officer. “Miller Lite is the perfect beer to honor the spirit of the ‘10’ because it offers the ideal combination of great taste and golden color."

The campaign, executed by MarketVision of San Antonio, TX, includes commemorative cans and glassware featuring players; and the Pasion 10 national sweepstakes that will send three grand prize winners to Germany for a VIP soccer experience.



Coors Light POS Helps Consumers ‘Taste The Cold’

Coors Brewing Co., is introducing several new ways to keep beer colder, longer. Coors Light’s Stay Cold Glassware, Cold Wrap Bottles and 18-pack Plastic Bottle Cooler Boxes are arriving in stores to beat the heat.

“Rocky Mountain cold refreshment is the essence of the Coors Light brand,” said Jim Sabia, V.P., Marketing for Coors. "These innovations ensure our consumers can ‘Taste The Cold’ and be refreshed this summer whether they’re at a nightclub dancing or at a barbecue with friends."

Coors Light will support the new packaging through a multi-tiered marketing campaign to run throughout the summer, including television, radio, print and point-of-sale.



New Puroast Low-Acid Coffee Is Launched

Puroast, a new low-acid coffee has been found by researchers to be over 50% lower in acid than other leading coffees, even those mass marketed as “stomach-friendly.” This breakthrough allows millions of Americans who’ve been advised to avoid coffee because they suffer from acid reflux to once again enjoy the flavor, aroma and caffeine of authentic coffee.

“This is revolutionary news for the coffee industry, we believe, with the rise in acid reflux sufferers in the aging baby boom population,” said Kerry Sachs, co-founder of Puroast Low-Acid Coffee. “Puroast delivers the caffeine and great gourmet coffee taste that people crave without the stomach problems caused by high acidity.”



Great Lakes Brewing Case Card Showcases Its Recycling

Great Lakes Brewing Co. is using this multi functional case card-shelf card-counter card with pocket, to showcase its great tasting beer and provide brochures on the Company’s recycling and environmental efforts.

This piece was litho printed on 100# coated stock, mounted to 45 pt chip and die cut to shape with easel attached. Corporate and product awareness was achieved resulting in increased overall sales.

The Great Lakes Brewing Company multi functional case card was produced by Proprint Services Inc., a point-of-purchase display firm based in Toronto, Ontario, Canada.



Michael Collins Mirror Supports Product Launch

Sidney Frank Importing wanted to provide a highly visible, high placement POS item to on- and off-premise accounts for the launch of Michael Collins Irish Whiskey in the U.S.

The Michael Collins antique mirror is artfully screen-printed with clear metallic colors and simulated deep acid-etch to replicate the bottle. A baroque-style gold molding was chosen to frame the mirror complementing the antique look and feel of the piece. Sidney Frank Importing distributed over 10,000 mirrors for the launch.

The Michael Collins antique mirror was produced by Heritage Signs & Displays, a Nesquehoning, PA-based p.o.p. display firm.



OfficeMax Launches Ink Cartridge Refill Program

OfficeMax has installed Ink Filling Station Kiosks that will enable consumers at nearly 900 OfficeMax stores by Fall 2006 to refill empty ink cartridges at up to 50% savings over buying a new cartridge. The Company-wide Ink Initiative is designed to provide OfficeMax customers with a total ink solution spanning the purchase of new ink cartridges, the refilling of empty ones, and the recycling of old ink cartridges.

The eight-foot-high Ink Filling Stations will be rolled out to OfficeMax stores across the country throughout 2006.

“Our new Ink Refill station program saves consumers money and is environmentally responsible,” said Ryan Vero, Exec. V.P. & Chief Merchandising Officer for OfficeMax.



Penguin & NBA Promote Literature Classics

Penguin Classics and the National Basketball Association have teamed up to celebrate the 60th Anniversary of Penguin Classics and NBA Cares “Read to Achieve” Literacy Initiative with a new campaign entitled “Aim High, Live Classic.”

NBA and WNBA stars and legends will participate in a striking visual campaign and in events that will reinforce the idea, “Aim High, Live Classic.” In the visual campaign, players will be shown reading a Penguin Classic chosen by the player. These images will appear on posters and promotional materials.



Auction It Today on ebay Introduces ‘Store-In-Store’ Kiosk

Auction it Today, an online-auction franchise, has introduced the first, stand-alone kiosk and the only ebay drop-off-store franchise currently using this kiosk service.

“The kiosk service enables every kind of business, even in the most remote areas, to quickly and easily bring in new revenues on an international basis, without having to purchase inventory,” said John Hoose, Auction It Today Founder and President.

Business owners receive personalized training, software and equipment from Auction it Today. In less than two weeks, they can use the kiosk service to sell merchandise on ebay that is currently in their retail store, wholesale products and drop-off items from the public.



Paiva Debuts Women’s Athletic Boutique

The Finish Line recently debuted Paiva, a premium athletic specialty store that will deliver an upscale shopping experience for active women who demand an elevated level of service and style.

The chain will be primarily mall-based and target women who may engage in athletic activities such as running, fitness/dance, yoga and Pilates, along with seasonal sports including tennis and swimming. Premium brands incorporated into Paiva stores include adidas by Stella McCartney, Nike, Puma, Fila, Under Armour, Speedo and private label apparel called Paiva Essentials.

The inspiration of the store focuses around light and energy as Paiva means sun diety or “of the light.” The Paiva store is luxurious, yet simple. Designed with the female customer in mind, the store environment includes bamboo floors, mobile wall units and fitting rooms, which are easily accessible for strollers.



Levitz Showcases New Store Design

Levitz Furniture, a leading specialty retailer of furniture, bedding and home furnishings, is opening newly renovated stores across the country, starting with a 53,000 square-foot store in Staten Island, NY.

The new store, which boasts 25% more space than its other tri-state area locations, offers customers even more ways to experience Levitz’s brands and value prices including the addition of a Schandig Gallery and a Levitz Kids Store.

The new stores will feature an expanded selection of furniture and bedding; the convenience of wider aisles; better lighting; and more accessible customer service centers.



Subway Restaurants Roll Out New ‘Fit’ Meals

The Subway restaurant chain is introducing new “fit” menu items across the state of California, as part of a major initiative to reverse the obesity epidemic there. The meals comprise a California Fit adult meal and Fit Kids’ Pak consisting of a low-fat sandwich and “fit” sides such as apples, raisins and low fat milk.

Subway restaurants will also unveil a new advertising campaign, which will speak to the community about today's rising obesity concerns and the new California Fit program as a delicious alternative to typical high fat, high calorie fast food fare. All Subway restaurants in California will feature signs with the new products. The “fit” items will be highlighted with an apple-shaped icon allowing customers to easily identify and order the “better-for-you” options.



Planar Systems is expanding its open-frame family of displays by adding products featuring superior brightness for digital signage, and streaming video capabilities for indoor kiosks. Ideal for the display and retail industries, the new LB1500R and LB1503R models feature an eye-popping brightness of 550cd/m2, almost twice as bright as standard displays. For more information, visit the Planar Systems web site at www.planar.com.



AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. For more information, contact AP Graphics, 250 Hudson Street, New York, NY 10013; (Tel) 212-645-1792, (Fax) 212-645-6204, (E-mail) rgapgraphics@aol.com.



Testrite Instruments offers a wide variety of stock acrylic display products as well as custom acrylic fabrication. It offers single slantback frames and single upright frames, which hold two photos or signs back to back. It also offers acrylic wall frames and acrylic wall easel back frames. Its unique acrylic telescopic pedastals provide elegant support structures for all types of displays. For more information, contact Testrite Instruments, 216 South Newman Street, Hackensack, NJ 07601; (Tel.) 888-873-2735; (Fax) 973-589-4196; (Web Site) www.testrite.com.



Palmer Promotional Products offers a wide array of point-of-purchase signage products, including animated LED signage, lenticular p.o.p. signs, menuboards, illuminated and motion signs. Palmer also offers digitally printed banners, curb and pole signs, vacuum formed plastic, metal and wooden wall signs. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080; (Tel) 586-772-4225; (Fax) 586-772-4627; (Web Site) www.palmerpromos.com.



Nanonation, a software provider for kiosks and digital signage and LocaModa, Inc., a technology company enabling consumers to use cell phones to interact with out-of-home networks, have formed a partnership to deploy mobile-enabled interactive digital signage. Mobile consumers can now use a cell phone like a remote control to surf multi-media content on Internet-connected signage, typically in storefront windows. For more information, contact Nanonation at (Tel) 402-323-6264, (Web) www.Nanonation.net; For more information on StreetSurfer, contact LocaModa at (Tel) 617-629-9600, (Web) www.LocaModa.com.



OnScreen Technologies has debuted its new Living Window, a colorful, dynamic messaging sign that can turn any retail or store front window into a customized dynamic digital sign. OnScreen has added new features to its original Living Window, such as multi-color LEDs, modular design for custom sizes and WiFi local management capabilities. “The Living Window is a proven, powerful sales tool, and the addition of a colorful display will only increase that impact,” said Rob Gowans, V.P., Sales. For more information, contact OnScreen Technologies, 600 NW 14th Avenue, Portland, OR 97209; (Tel) 866-710-7334, (Fax) 503-417-1717; (Web Site) www.onscreentech.com.


Outwater Plastics

Rave Media’s PromoRoll “beverage seller” pull down sign fixes to any display or suction cups on glass. This new sign is ideal for wine tasting notes and food pairings, beer profiles and promotions, distilled spirits drink recipes and mixing tips. For more information on PromoRoll or beverage marketing P.O.S., contact Rave Media, (Tel) 1-866-699-2653, (Web Site) www.ravemediamarketing.com.



The Trade Group is offering a European banner display stand called The Highlighter. The Highlighter can display literature and products in a light, space saving package. It has both shelving and counter capabilities. For more information, contact The Trade Group, 1434 Patton Place, Carrollton, TX 75007; (Tel) 214-343-2000, 800-343-2005, (Web) www.tradegroup.com.



Fairfield Displays has introduced a display unit with an integrated 17" LCD screen. The ultra-bright digital screen runs from compact flash cards, capable of storing up to 4mb of information each, forgoing the need for a computer link-up. Both still and moving images can be displayed, along with an audio soundtrack, in sequence or loops. The unit is 60" tall with an aluminum upright, metal base and leaflet dispenser. For more information, contact Fairfield Displays, (Tel) 800-496-2181, (Web Site) www.fairfielddisplays.com.



Eton Systems has introduced the Dynamic Display System (DDS), a conveyorized banner display system. This attractive conveyor system utilizes specially designed carriers to put into motion signs, banners and other media. The motion feature ensures greater visibility of the message while the innovative buffer system increases the amount of signs or banners that can be displayed in a fixed amount of floor space. For more information, contact Eton Systems, (Tel) 770-475-8022, (Web) www.etonsystems.com.



Clothbanners.com, based in San Rafael, CA, offers cost effective high resolution fabric printing for all types of display applications. The firm combines high quality lithographic dye-sublimation with technical sewing to meet demanding display requirements. For more information, contact Clothbanners.com at (Tel) 415-492-2135; (Fax) 415-492-2132; (Web) www.clothbanners.com.


Sterling Promotional Corp.

Monster Media has introduced two portable versions of its patented GroundFX consumer activated media system. The GroundFX system draws spectators into each ad with interactive video technology projected onto large floor displays where consumers’ body motions interact with dynamic animation. “Recognizing a strong demand at trade shows, we designed two systems that deliver the same great product but are easily transportable,” said John Payne, President of Monster Media, which holds the license for the GroundFX system. The portable unit display system is a sturdy 10’ x 10’ application and can be easily installed into booths. For more information call 407-323-1686, (Web site) www.monstermedia.net



Xtra Lite Display Systems has introduced The Lite Tower, which captures interest with bright backlit graphics. The Lite Tower sets up in minutes, and ships at less than 25 lbs. Images are easily updated. For more information, contact Xtra Lite Display Systems, 501 E. HWY 13, #110, Burnsville, MN 55337; (Tel) 952-894-6622, (Fax) 952-895-6194; (Web site) www.xtralite.com


Joseph Struhl Company

Rololight Co. has introduced the ROLOLIGHT 125, a portable and rollable backlight module. The ROLOLIGHT 125 sets up in less than one minute. The lightweight patent pending, illuminated display system comes with its own display case. For more information, contact Rololight Co., 945 Avenue Newton, bureau. 130, Québec, G1P 4M3, Canada; (Tel) 418-623-8151, (Fax) 418-872-0888 (Web site) www.rololight.com



Testrite has introduced the new BN-6 Large Format Banner Stand. The BN-6 features a high-tech look and is infinitely adjustable. It holds banners up to 8' high & wide. The height adjusts from 36" to 96", and the width from 24" to 42." For more information, contact Testrite Instrument, 216 South Newman Street, Hackensack, NJ 07601; (Tel) 888-873-2735; (Fax) 201-543-2195; (Web site) www.testrite.com



Corona & Playboy Run Summer Sweepstakes

Corona Extra is partnering with Playboy this summer to take its “Linen & Lime” promotion to the next level. Targeted to the urban market, the promotion is supported with on -and off-premise POS, radio and print ads in Playboy. “The eye-catching POS and sweepstakes will build the product’s momentum with the urban market,” said Don Mann, Marketing Manager, Gambrinus Co.

The sweepstakes winner will receive a luxury home for the weekend, invitation for three guests and a private party including a Playboy Playmate. Consumers can enter the sweepstakes via forms on retail displays, and the July issue of Playboy.

On- and off-premise displays include dimensional danglers, table tents and banners, and there will also be Corona “White Linen Parties” at on-premise accounts. The “Linen & Lime” promotion was developed by multicultural agency GlobalHue.



Onspot Digital Network Is Launched

Publicis Groupe and Simon Property Malls have launched the OnSpot Digital Network, a high-definition digital network in Simon Malls.

“We are offering marketers a unique opportunity for ongoing brand awareness with extremely upscale consumers," said Simon Badinter, CEO of Publicis. Stewart Stockdale, CMO, Simon Property Group, said “Our shopping centers are extremely targeted, high traffic locations.”

OnSpot Digital Network will broadcast on nearly 2,000 screens by the end of the summer.



Jorge Campos Scores In Bimbo P.O.P. Campaign

Jorge Campos, symbol of Mexican soccer, recently teamed up with Bimbo, Mexico’s leading baking company, for a promotion tying into the World Cup.

Campos’ is featured on p.o.p. displays in the U.S. The displays feature the slogan, “Solo necesitas pasion.”

“Just as Campos' passion made him a world class champion, Bimbo’s passion for creating the highest quality products has made us a world class leader in the baking industry,” said Juan Miguel Esaa, Bimbo Brand Manager for the U.S. “This program likens passion for our work with our customers’ passion for soccer.”

In addition, the Bimbo brand has launched three new products including Manthechox vanilla muffins; Panque Marmol, a marble pound cake; and Flaxseed Bars for the health conscious. Support for the new products introduction incorporates engaging p.o.p. materials including headers and store static clings and promotional activities.



Anheuser-Busch Promotes Seasonal Beach Bum Blonde Ale

Anheuser-Busch’s newest draught, Beach Bum Blond Ale, brings refreshment and relaxation to adults this summer, continuing the brewer’s popular seasonal draught program.

On-premise signage encourages adults to ask for Beach Bum Blond Ale when at their favorite bar or restaurant this summer.



Glaceau Vitamin Water Launches Mobile Tour

Glaceau Vitamin Water launched a national marketing tour to promote Formula 50 Vitamin Water, co-created with rap star 50 Cent. The nationwide tour greeted all arriving Anger Management Tour concert goers and a professional mobile sound stage was set up for an MC battle to find the best freestyle MC in each particular market while serving as a sampling opportunity for Vitamin Water and their network of nationwide hydration teams and vehicles.

Festive Productions (www.festiveprod.com), a leading special events production company, provided a 40x24 Hydraulic Mobile Stage, Tow vehicle, Next GEO T Sound System, Lighting, DJ, MC Battle Host, Stage Vehicle Branded Wrap and major signage opportunity. The tour traveled over 15,000 miles in less than 2 months cross country and up and down each coast.



Refresh Media Units Offer Unique Advertising

Farah Service, an international marketing company specializing in outdoor and point-of-sale media, is installing Refresh Media Panels along the Coney Island boardwalk this summer.

These units provide a cooling mist for 10 seconds when activated.

“Refresh units provide a benefit to people while offering a unique advertising space for brands that need to reach the 10-million plus people that visit Coney Island in the summer,” said Rick Rome, Managing Director of Farah Service International. For more information, call 212-813-9070, (Web) www.farahservice.com.



Airships To Display Interactive Advertising

The Lightship Group, has introduced the new A-170 Video Lightsign Airship, offering a new technology to broadcast live TV, Internet sites, slide shows or virtually any other media on its full color 30' x 70' LED screen. It can also be used in integrated marketing and promotional campaigns utilizing GPS tracking, two-way communication with customers, text messaging and phone tie-ins.

Messages can be changed in real time so an advertiser could promote a breakfast product in the morning and a lunch or dinner entrée in the afternoon or evening on the same LED sign without having to land to change the data.

For more information, contact The Lightship Group, Orlando, FL, (Tel) 407-363-7777, (Web Site) www.lightships.com.



BANNER STANDS

TESTRITE INSTRUMENT CO., INC.
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com

Testrite offers a variety of Banner Stands to convey your message at Exhibitions, Sales Meetings, In-Store Displays or Special Events. U.S. engineered and manufactured, Testrite banner stands are fully telescopic, lightweight and affordable. Classic, Excel and Retractable banner stands are simple to use and will convey a large visual impact in seconds.



BANNER STANDS, HOOK & LOOP

TESTRITE INSTRUMENT CO., INC.
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com

Testrite Instrument Co., Inc. has introduced a Contemporary New Stand, The "Horizon". Modern all Zinc die cast boomerang base, lightweight strong aluminum alloy construction. Available in three sizes, 24", 36", & 48" easy to use hook and loop attachment, telescopic height 36" closed - 96" open. Horizon banner stand will deliver performance at an economical price point.



CUSTOM EXHIBIT GRAPHICS

WL CONCEPTS & PRODUCTION, INC.
599 Jerusalem Avenue
Uniondale, NY ll553
Tel. 516-565-5151
Fax. 516-565-5115

"The Many Faces of Holiday" was unveiled recently at JFK Airport at the International Air Terminal in New York. It featured a multi-cultural theme in recognition and celebration of holiday festivities around the world. WL visually captured the joy of holiday as celebrated by many cultures around the world. This display consists of a dramatic full color double-sided 28' high by 251" long display containing large format banners with other creative elements.



VICTORY CORPS.
2730 Nevada Avenue N.
New Hope, MN 55427
Tel. 800-328-6120 or 763-561-5600
Fax: 763-561-8523
E-mail: shandeland@victorycorps.com
Web site: www.victorycorps.com

Not many display companies can say they've been around for 100 years, but Victory Corps has been a visual communications leader since 1904. Victory Corps offers customers a large variety of exhibit enhancements including pop-up displays, banner stands, table coverings, literature holders and light boxes. Our custom graphics include everything from graphic mural panels to advertising banners and imprinted table throws. Victory Corps skilled printers and craftsmen create high quality graphics using appliqué, screen-printing or digital imaging. For a tradeshow booth that gets remembered, rely on Victory Corps to build your brand identity and make a great impression.

Pop-up trade show displays and graphics
Table coverings - blank or printed
Portable table top displays
Graphics carrying cases
Literature displays
Banner displays - hanging displays & floor stands
Custom graphics
Light boxes and sign frames



XTRA LITE DISPLAY SYSTEMS, INC.
3451 W. Burnsville Parkway, Suite 100
Burnsville, MN 55337-4287 USA
Tel. 952-894-6622
Fax: 952-895-6194
E-Mail: Creative@xtralite.com
Web Site: www.xtralite.com
Contact: Jordan LaMotte 952-894-6622 Ext. 110
E-mail: info@xtralite.com

Lightest - Easies to Use - Powerful Graphic Presentation all in one small package - Huge Savings - Over 60% Off Shipping Costs. Trade Shows, Events Environments. Xtra Lite Displays is a worldwide leader in design, fabrication and distribution of innovative visual solutions, since 1997. Full range of patented display technologies made of durable and light weight aerospace aluminum. Unprecedented "lifetime repair or replace warranty" on all products. Dealer inquires welcome.



FIBER OPTICS

FIBEROPTIC LIGHTING, INC.
950 S.E. “M” Street
Grants Pass, OR 97526
Tel. 541-476-6900
Toll Free 800-543-2533
Fax: 541-476-0796
E-mail: hyla@fiberoptic-lighting.com
Web Site: www.fiberoptic-lighting.com

Almost anything is possible with fiber optics. Fiberoptic Lighting can animate any logo or idea. Fiber optic light, color and implied motion attracts more attention than any other form of sign. A fiber optic display is easy to maintain, cost effective, eye-catching and exciting. Bring your ideas to light!



LIGHT BOXES

CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Tel. 800-548-3269; 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com

Luminaire®, Luminaire Ultra® Luminaire Ultra® II Luminaire Ultra® DP, Luminaire Ultra® E, Luminaire Ultra® DD Lightboxes in single-sided, double-sided, free standing with pedestal, wall-inset and outdoor configurations.

Standard sizes from 11" x 14" up to 48" x 96", as well as custom sizes. Luminaire Ultra® II units pictured.

Multiple units in a tradeshow application command viewer’s attention and tell a story.



EXPOTRANS Visual Display Systems
26845 Vista Terrace
Lake Forest, CA 92630
Tel: 949-261-5483, Toll Free: 800-733-6661
FAX: 949-586-7446
Website: www.EXPOTRANS.com

LIGHTBOXES, MENU BOARDS, DIRECTORY KIOSKS, CUSTOM P-O-P DISPLAYS & GRAPHICS

EXPOTRANS, founded in 1985, is a recognized leader in the development and manufacturing of state-of-the-art illuminated and non-illuminated visual display systems. Incorporating leading-edge manufacturing methods with computer-aided design, EXPOTRANS' award-winning engineers have developed advanced extrusion and construction assembly techniques that allow the company to produce high performance solutions that last. Every EXPOTRANS product is UL and C-UL listed and approved, and all components are designed and manufactured by EXPOTRANS in the United States. For more information, call today at 800-733-6661!



ILLUMA DISPLAY, INC.
P.O. Box 1531
Brookfield, WI 53008-1531
Tel. 800-501-0128 or 262-446-9220
Fax: 262-446-9260
E-mail: info@illumadisplay.com
Web Site: www.illumadisplay.com

Illuma Display designs and manufactures a unique line of backlit displays. Our lightboxes feature a sleek curved fascia with a narrow profile. Our frameless design allows for 100% image with no unsightly box. Numerous standard sizes are available for immediate delivery. Custom sizes are also available.

The 'Illuma-Graphic' Stand is a remarkable freestanding backlit display that also features the curved look. It is double-sided, 20" wide and comes in a standard height of 5 feet. (other heights are available as well) It is very sturdy and changing graphics is quick and easy.

Backlit displays from Illuma offer a distinctive alternative to conventional lightboxes. Please visit our web site or call for more information.



POP ADVISIONS, INC.
1043 S.W. Willow Lane
Palm City, FL 34990
Tel. 866-217-6723
FAX: 772-221-1792
E-Mail: mitch@popadvisions.com
Web Site: www.popadvisions.com

The 2N1 Light Box has a built-in scrolling L.E.D. for double impact. Available view sizes of portrait 24”x 36” and Landscape 36” x 24” for p.o.p., indoor advertising, tradeshows, etc.

POP AdVisions, Inc., is the manufacturer and world-wide distributor of the new 2N1 Light Box LED combo designed to meet your advertising needs.



WARWICK PRODUCTS CO.
5350 Dobeckman Avenue
Cleveland, OH 44102
Tel. 800-535-4404
FAX 216-334-1201
Web Site: www.warwickproducts.com

• Standard Lightboxes
– single or double-sided
– square or rounded corners
– wall mounted, recessed or pedestal
– complete range of colors, finishes and sizes
• Custom Lightboxes – virtually any size or shape up to 48”×96”.



SIGNAGE & GRAPHICS/TRADESHOW

CLEARR CORP.
6325 Sandburg Road
Minneapolis, MN 554247
Toll Free (800) 548-3269
Tel. 763-398-5400
FAX: 763-398-0134
E-mail: info@clearrcorp.com
Web Site: www.clearrcorp.com

TriOla Radius allows you to add a new dimension to prismatic 3-message display presentations. This time-honored high-impact medium, with the newly-added dimension of non-linear faces, command viewer's attention, and provides extraordinarily powerful presentations!



SIGN HOLDERS

TESTRITE INSTRUMENT CO., INC.
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com

Testrite Instrument Co., Inc. has introduced a New Sign Frame "Mightee Mount". Simple and easy-to-use freestanding system for displaying temporary or permanent information in public areas. Steel bases accept standard ridge substrates up to 1" thick. Base colors silver and black power coated widths: 11", 24", 36" and 48”.



Category: Signage
Display Producer: Pinquist Tool & Die Co., Inc.
63 Meserole Ave., Brooklyn, NY 11222

The Hilton Garden Inn wanted eye-catching signage without the loss of precious floor space. Taking a cue from Hilton Garden Inn's décor and name, Pinquist produced a wall mounted bracket system and sign holder that evokes the feeling of an outdoor garden with "wrought iron" styling. The Swing Arm Bracket is made from durable all steel construction and can accommodate flexible or rigid signage in widths up to 24" wide and any length. The Bracket features J hook construction for easy installation and a choice of powder coating.



Category: Promotional Displays
Display Producer: Proprint Services
562l Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9

This program for Chiquita Fruit features litho, screen and flexo printing on items from stickers to posters to large hanging mobiles. These P.O.P materials were placed in-store to draw attention to the freshness of the products. A large mobile was visible from far away as it hung over the produce section. Posters were placed in a T stand in the aisle while stickers were on packages of product and coupon pads were on the shelf beside the cling vinyl on the refrigerated section.



Category: Countertop/Window Displays
Display Producer: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427

The TriAd M, which is a "miniature", is the world's smallest prismatic display. This unit has a 6" x 8" image area and prisms of just 5/8" in width, ideal for placing into windows or on the countertop. TriAd M is available both as an independent display with its own aluminum frame and as an insert module. It is available in a variety of small standard sizes as well as custom sizes.



Category: Floor Graphics
Display Producer: CounterPoint
6355 Sunset Corporate Drive, Las Vegas, NV 89120

Eye-catching FloorPoint™ floor graphics are great for short-term, indoor promotions in supermarkets, convenience and department stores, restaurants, etc., as well as shopping malls, night clubs, airports, exhibit halls and sports arenas…basically any place with a floor!



Category: Free-Standing Racks
Display Producer: Clip Strip Corp.
343 South River Street, Hackensack, NJ 0760l

These free-standing snack racks are of all steel construction with welded, genuine coil-spring steel clips to assure trouble-free, long-lived service in the toughest retail environments. The racks are powder-coated (off-white) for a rust-free, attractive appearance. Product can be loaded onto the front and/or back of the racks. The 2-wand version (shown) has 28 clips, a 3-wand version has 42. The top 2 clips serve as a convenient sign holder. The economical snack racks are designed to ship flat to save on shipping cost. Assembly is easy - simply insert display frame into base and begin loading merchandise. Free samples are available.



Category: Digitally Printed Displays
Display Producer: Heritage Sign and Display Inc.
344 Industrial Road, Nesquehoning, PA l8240

Bushmills is offering on-premise and off-premise accounts digitally printed mirrors, chalkboards and illuminated signs. The digital mirrors were produced in two different sizes l8" x 24" and 24" x 30". The chalkboard shown features four-color digital printing of bottle artwork. Illuminated signs are also available and feature a custom backlit Acrylic header and a custom digitally printed black Melamine back. The digital printing allows signs to carry custom messages for different retailers.



Category: Display Systems
Display Producer: Xtra Lite Displays
3451 W. Burnsville Parkway, Suite 100, Burnsville, MN 55337

Xtra Lite produced a series of displays for "Best Buy" which were used by its Human Resources Department as an aid in the hiring of new employees. The displays were used in their stores, at hotels and elsewhere as needed.



Category: Promotional Displays
Display Producer: WL Concepts & Production, Inc.
599 Jerusalem Avenue, Uniondale, NY 11553

The objective of the "Remix" display was to create a double-sided graphic frame system to portray the image of the LeSportsac brand through the use of various media and material. It incorporated the Remix logo from the new collection while using highly colorful graphics to enhance the colorful product being introduced. An innovative "C" format increased the appeal while the interchangeable graphic appealed to the client.



Category: Counter Mats
Display Producer: CounterPoint
6355 Sunset Corporate Drive, Las Vegas, NV 89l20

CounterPoint ® Frame-It ™ FLEX Window Counter Mats increase the attention your sales message receives by allowing recipients to customize the counter mat. Users place current specials, instruction sheets, notices, etc., into the protective window, framed by a promotional message. Our Edge Load Frame-It ™ FLEX mats offers window sizes up to l l/4" from the edge of the counter mat, multiple windows and custom-shaped windows.



Category: Display Graphics
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9

This P.O.P program for Frigidaire featured full sized litho printed sheets mounted to corrugate, then die cut to shape. Each unit was packed individually with other P.O.P materials including counter cards, wobblers and cling vinyl.



Category: Light Boxes
Display Producer: POP Express International Corp.
5601 Collins Ave., Miami Beach, FL 33140

POP Express offers Light Boxes available in various sizes and shapes. The company recently opened its office in Miami, FL., after over 20 years experience in international markets in Argentina, Brazil and Mexico.








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