Best Buy P.O.S. Highlights HD Digital Radio
Best Buy Co. has joined forces with the HD Digital Radio Alliance, a joint initiative of leading broadcasters to accelerate consumer adoption of HD Digital Radio.
The retailer’s broadened HD Radio product emphasis is supported by a comprehensive in-store point-of-sale program. Interactive HD Radio listening stations will enable customers to experience the technology’s diverse content and crystal-clear sound.
“The HD Digital Radio Alliance has made HD Digital Radio one of the hottest electronics choices around,” said Chris Homeister, Best Buy V.P., Merchandising.
HP Offers Improved Inkjet Shopping Experience
Beginning this year, most new HP consumer printers will be introduced with multiple inkjet cartridge offerings. In conjunction with these new cartridge offerings, HP is rolling out a new color-coded packaging system. Three color-coded categories: standard (blue), value (green) and specialty (red), will allow customers to walk into a retail store and quickly scan their options.
To improve the customer purchasing experience, HP has extended its color-coded system to point-of-sale materials, such as updated ink selection guides. The changes will attract shoppers’ attention in retail aisles and direct them to the appropriate supplies.
Martha Stewart Crafts Line Launches
Martha Stewart Living Omnimedia is launching the Martha Stewart Crafts line.
The line features more than 650 SKUs, including a wide array of materials for paper crafting and scrapbooking, with exclusive paper designs, beautiful embellishments, as well as convenient binders and storage systems that help keep everything organized.
Debuting exclusively at more than 900 Michaels stores in the U.S. and Canada, the Martha Stewart Crafts line will be a complete crafts destination, including products, inspiration, and educational materials, all arranged to create a “store-within-a-store” feel.
Maytag P.O.S. Helps Revitalize 100-Year-Old Brand
Maytag® brand has launched a marketing campaign featuring the new Maytag® Repairman, Clay Jackson.
The new Maytag brand advertising is part of a multi-media, integrated marketing campaign that includes all new point-of-purchase materials and literature. Publicis New York, Maytag brand’s advertising agency of record, created the television spots.
ARS Advertising, the print agency of record for Maytag brand, has recently redesigned the collateral for both consumer and trade efforts, as well as in- store executions, and is collaborating with partnering agencies to bring the Maytag brand photography to the next level.
The display shown highlights Maytag’s heritage, with the tag line, “A Century of Maytag Dependability.” The display features historic Maytag photos.
Redken Campaign Features Hair By Guido
Redken is introducing a new merchandising system for its hair styling portfolio, to make it easier for consumers to shop by “end results,” and elevate Redken’s premium brand image through association with top session stylist, Guido.
Redken is providing salons and professional stores with a planogram and signage to merchandise by desired end results: Volume, Straight/Smooth, Curl/Wave, Definition/Movement, Shine, Heat Styling, and Hairsprays. Images will appear above each group of products so consumers can easily select what items they should buy to achieve these looks.
Redken creative consultant and top hair stylist, Guido, created the seven hair styles featured in the Style Portfolio Hair By Guido campaign. Graphics feature high end model imagery, elevating Redken’s premium brand image.
“We need to teach consumers how to shop our products and use our products,” said Karen Fuss-Zipp, Sr. V.P., Redken U.S. Marketing. “Guido came with visions of what models could look like and still be aspirational to consumers. A technique guide explains how to create the look and what products to use. The merchandising system is consumer friendly and easy to shop.”
Boru Vodka Unveils 'Reclaim the Spirit' Campaign
Castle Brands’ flagship product, Boru® Vodka, kicked off its “Reclaim the Spirit” U.S. marketing campaign.
The idea behind the campaign suggests that vodka should be pure. Boru's honesty and lack of pretense rise above vodka offerings that rely solely on image.
“Fight and Defend” is the approach Boru has taken on the visual executions of the campaign. The marketing campaign began with trade advertising and the new brand website.
Point-of-sale materials, including case card displays and this neon clock also bring the “Reclaim the Spirit” theme to life.
Midas Automotive Launches Shop Re-Imaging Program
Midas automotive service shops have launched a new shop image as “A Fresh Face On Full Service Car Care.”
The new exterior has a bright red fascia along the building’s roofline highlighted by a red, yellow-and-black graphic. The shop interiors feature a new pledge board outlining a service commitment to customers, as well as a new menu board detailing Midas' full range of repair and maintenance services.
“The attractive new look of the Midas shops makes them more visible from the street and provides an enhanced look of professionalism,” said Rick Dow, Midas Sr. V.P. & Chief Marketing Officer.
BP Unveils ‘Helios Power’ Retail Marketing Campaign
BP has launched a marketing campaign titled “Helios Power,” dedicated to making consumers’ gas station experiences “a little better.”
“Helios Power is a commitment to making things ‘a little better’ for our customers,” said Linda Bartman, BP’s Marketing Communications Manager. “We are re-emphasizing the basics like clean facilities, friendly service and people who will go the extra mile for consumers.”
In support of the new campaign, BP will showcase “Helios Power” Point of Purchase materials at retail locations and distribute in-store giveaways with purchases.
Moosehead Offering A Personalized Mirror
Moosehead uses this personalized mirror to draw attention at both on and off premise accounts.
The mirror is digitally printed, with a wood frame that can be painted or stained. Digital printing allows the mirrors to be personally printed for different accounts.
This mirror was created for Moosehead by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Church’s Chicken Consumers “Know What Good Is”
Church’s Chicken is letting their consumers do the talking for them with the “I Know What Good Is” campaign. “I Know What Good Is” builds on the urban cool platform that Church’s Chicken has established, and expresses it in the many voices of their diverse, multicultural customers.
“We knew we always win the price/value battle,” said Farnaz Wallace, Church’s Chief Marketing Officer, “but we wanted to learn what differentiates Church’s product quality and experience from competitors. When it comes to Church’s Chicken, “good” translates to product quality, care in preparation, and being part of their communities. It is the universal need to feel “good” about the decision to eat at Church’s that inspired the campaign.
The Cartel Group created the campaign including in-store graphics.
KFC Promotes New Grilled Mexi Bowl
Kentucky Fried Chicken introduced its first-ever grilled chicken bowl with south-of-the-border flavors, in response to consumers’ ongoing demand for fresh, bold, full-flavored menu items. KFC's new Grilled Mexi Bowl is a combination of authentic flavors. The grilled chicken is combined with Mexican-style rice, jalapeno pinto beans and topped with freshly made pico de gallo, all in a convenient bowl.
The Grilled Mexi Bowl and other grilled menu items will be supported with TV and radio ads in addition to in-store point-of-purchase.
LaCrosse Standee Promotes Sweepstakes
LaCrosse Footwear has launched the “Paid Time Off” sweepstakes, offering the winner the opportunity to receive a full week’s wages, plus $5,000 for the ultimate vacation.
Erron Sorensen, V.P., Marketing for LaCrosse Footwear, said, “Our Paid Time Off sweepstakes really offers everyone that chance to win a week off from work, while still taking home their normal paycheck and afford a great vacation, or do whatever they want.”
The sweepstakes will be supported with a life-size Paid Time Off standee, featuring sweepstakes entries.
Nickelodeon & Stride Rite Display SuperBall Footwear
Nickelodeon, New York City, and Stride Rite Corp., Lexington, MA, have entered into a partnership whereby Stride Rite will utilize Nickelodeon as the exclusive marketing platform for its SuperBall footwear line.
Stride Rite has launched a substantial advertising campaign for the SuperBall Shoe on multiple Nickelodeon platforms. Stride Rite will also be giving an official SuperBall as a giveaway with a purchase of a pair of SuperBall shoes.
“Stride Rite has been committed to kids for many years, which makes this pairing with Nickelodeon, the top entertainment brand for kids, a natural fit,” said Phil Risinger, Vice President of Marketing for Stride Rite.
Colorful P.O.P. materials, headlined, “Shoes With Bounce SuperBall Show” will support the introductory campaign.
Displays Support Relaunch Of Eukanuba
Eukanuba, a Procter & Gamble brand, recently launched a multi-platform marketing campaign to educate consumers about the unique nutritional needs of different dog breeds.
The new Eukanuba lineup will deliver customized nutrition by breed, health and performance needs. In addition to breed-specific formulas, there are new formulas for Sensitive Skin, Healthy Joints, Sensitive Stomachs and Weight Loss.
“Owners of purebred dogs demand nutrition customized to meet their breed’s particular needs,” said Andrew Meurer, Eukanuba Marketing Director. “Eukanuba now has one of the most customized line-ups available in pet specialty stores to help Feed the Breed.”
Colorful point-of-purchase displays will promote the new line-up at retail.
Lids Kids/Lids Opens In AIRMALL At Pittsburgh International Airport
Lids, a leading retailer of licensed brands and fashionable headwear, opened its first-ever Lids Kids/Lids store in the AIRMALL at the Pittsburgh International Airport. The new store offers an array of hats plus a "while you wait" embroidery service for those looking for a more personalized look.
“The new Lids Kids/Lids store gives travelers the chance to choose from an array of hats that can be personalized through custom embroidery, while the traveler waits,” said Jay Kruisselbrink, Vice President of Development for BAA Pittsburgh. "We are pleased to have the first Pittsburgh location right here in the AIRMALL®.”
Pathmark Debuts ‘Go Fresh, Go Local’
Pathmark Stores has introduced a new supermarket concept emphasizing its “Go Fresh, Go Local” branding and merchandising initiatives in a newly remodeled, full-service store located in Kinnelon, N.J. The renovated 55,400-sq.-ft. store was designed by the retail division of Coleman brandworx (CBX), the New York City-based strategic branding and design agency.
New decor elements include a warm color palette, flooring, fixturing and specialty lighting, as well as an emphasis on department signage and graphics through a new in-store communication system.
The Kinnelon store features freestanding wooden floor fixtures and a warm color palette. Bounded by a series of refrigerated cases, the department’s core is defined by repositionable track head lighting centered over the moveable floor fixtures that elevate Pathmark’s extensive produce offering to specialty boutique status. Further enhancing the department is eye-catching signage with photos of fresh fruits and vegetables combined with phrases such as “Just picked,” “Farm fresh,” and “Vine ripened” to convey the fresh and local message.
Domino’s Pizza Begins Use of All-Electric Delivery Vehicle
Domino’s Pizza has tested delivering its pizzas using ZAP all-electric vehicles supplied to them by The Electric Vehicle Company. The electric vehicle deliveries reinforce Domino’s desire to offer cost-saving, environmentally friendly delivery options. Jim Stansik, Domino’s V.P., Franchise Development, said, “Domino’s is committed to being a responsible consumer of our planet's natural resources by testing the feasibility of using electric vehicles in our stores.”
The Electric Vehicle Company (EVC) of Chicago is making its all-electric vehicles available to consumer product companies for use as an environmentally friendly and cost-efficient option for conducting deliveries, mobile advertising and event marketing programs. Their unique styling definitely catch consumers’ eyes and can be easily wrapped with signage.
NuVision Displays has introduced the “Ultra-Intelligent” display line. These displays incorporate a unique NuVision technology to allow true native resolution to be displayed without the need for controllers, DVI, or HDMI. Several sizes available from 19" to 46" .The Industrial Design is slim line (Less than 4"!) and ruggedized for 24/7 operation. Protective panels are standard with integrated touch panels optional. For more information, contact NuVision Displays, 10108 Forest Hills Rd., Machesney Park, IL 61115; (Tel) 815-654-5377, (Web) www.Nu-VisionDisplays.com.
Outwater Plastics
Zachar Display offers the Info-Pole poster stand, a free-standing poster presentation system with optional brochure holder. The Info-Pole is available with standard as well as custom size poster frames; in single or double-sided versions. For more information, contact Zachar Display, 125 Rodgers Road, Guelph, ON, Canada N1G 4Z6; (Tel) 519-821-9403, (Web) www.zachar-display.com.
ZBD Displays, Ltd., is introducing its zero-power epop™ electronic paper technology, to North America. The epop solution automates pricing, product and promotion information, which provides shoppers with a more visually appealing experience. ZBD’s epop solution consists of zero-power LCD displays that provide product information and pricing that can be updated wirelessly across the enterprise or store level. For more information, visit zbddisplays.com
Testrite Visual Products offers the GRIPGRAPHIC™ banner stand, which holds graphics without hems or hook/loop! GRIPGRAPHIC™ Banner Stands feature ingenious bar snaps which close after graphic insertion to securely hold graphics. The grip range is up to 3/32”. The Standard Base is made of heavy duty steel for retail applications. There is also a folding Travel Base for trade show exhibit applications. For more information, contact Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601;(Tel) 888-873-2735 (Fax) 201-542-2195; (Web Site) www.testrite.com.
YCD, (www.ycd.net), a world pioneer in on-site digital ambience solutions, is opening a North American office which will be based in Westminster, Colorado. YCD's digital ambience solutions go beyond digital signage, incorporating a fusion of audio and video content that allows its clients to enhance the customer experience by delivering dynamic programming tailored for the time of day and demographics of each location. Focused on ease of management, deliverability, and affordability, YCD offers a turn key customized programming solution for on-site media, including: strategy consultation, the installation of leading-edge media playback technology, content management, the delivery of market-leading video and audio content, and 24/7 ongoing support. The new office will be led by Jon Young, who joins the company as Vice President of Sales for North American operations. For more information, visit www.ycd.net.
Shaw Woodworks Inc. offers services for inlay, a decorative technique of inserting pieces of colored material into wood surfaces to form patterns or pictures, to produce works of branding and signage for P.O.P. The 2lst century simulated inlay application process is affordable and virtually undetectable from traditional inlay, opening up a huge range of possibilities for retail and sports branding. Creative artists at iNlayZ.com have licensed the manufacturing team at Shaw Woodworks to produce durable, well-crafted pieces. For more information, contact Shaw Woodworks, Inc., 20 High Street , Collingwood, Ontario Canada L9Y 3J6; (Tel.) 800-565-l449 or 705-445-6l90; (Web Site) www.shawwoodworks.com.
Sterling Promotional Corp.
Paxar Corp., has launched its new consumer-facing item-level RFID solution, the magicmirror™. When a customer or sales associate brings an RFID-tagged piece of clothing in front of the magicmirror, it automatically displays rich personalized information including brand messaging, garment description, size and color availability, as well as mix-and-match guides that suggest other items for accessorizing a wardrobe. When installed in the fitting room, customers can request immediate assistance from a salesperson by simply touching the magicmirror. For more information on the magicmirror visit www.paxar.com.
MagneCorp has introduced Sign-EEZ “Cross-Grid” for hanging signs between ceiling grids. Hooks insert into the lower chamber. A PVC extension on the top rests onto the ceiling grid beneath the ceiling tile. “Cross-Grid” also may be used for single suspension mobiles and can be used with the “No-Ladder” Sign-EEZ system. For more information contact MagneCorp on “Cross-Grid” and all the Sign-EEZ Systems at 1920 Annapolis Lane, N., Minneapolis, MN 5544l; (Tel) 888-330-6254, 763 -383-1400; (Fax) 763-383-1500 (Web) www.magnecorp.com.
Joseph Struhl Company
The MediaTile Co., announced that it has integrated Verizon Wireless EV-DO Rev-A technology into its cellular-digital-signage solutions and Digital-Sign-In-A-Box(TM) products. This new cellular-broadband technology delivers nearly six times performance improvement over the previous Verizon Wireless broadband services used by MediaTile. “By incorporating Verizon Wireless’ latest cellular broadband technology into our solutions, we can now provide a direct broadcast network that rivals Ethernet and Satellite network performance, yet without the costs and complexities of an on-site network deployment,” said Keith Kelsen, CEO, MediaTile Co. “We are seeing MediaTiles integrated into retail displays and end-caps, and pump-tops.” For more information, contact MediaTile Co., 5900 Butler Lane, Scotts Valley, CA 95066; (Tel.) 831-439-8786; (Web Site) www.mediatile.com.
AdTech has introduced the Infoshade-Jumbo, which can be made in widths of 12"-48". In addition to promoting products on shelf, it is perfect for overhead signage programs. A simple pull on the Infoshade delivers more information than other options. After viewing, the Infoshade automatically retracts. For more information, contact Ad Tech LLC, 135 Sheldon St., El Segundo, CA 90245; (Tel) 310-414-8080; (Web) www.infoshade.com.
Hankscraft offers a Digital Media Player that has a large 8.4” screen. The high resolution, 16:9 high brightness wide angle aspect ratio and 16.2M color assures exceptional playback quality. The TFT LCD screens can be activated via remote control or motion sensor. The Media Players can be paired with a memory flash card of up to 2GB. The content of the video is easily updated by reprogramming the flash card or through a USB port. For more information, contact Hankscraft, 300 Wengel Drive, Reedsburg, WI 53959; (Tel) 608-524-4341, (Web Site) www.hankscraftpop.com.
Marketing Communications Inc. (MCI) introduces the Pallet Jacket, a simple, cost effective tool for creating mass merchandising bins within store aisles. The Pallet Jacket ships flat, stores flat and utilizes standard size pallets for creating a variable depth display. The end result for customers is a highly efficient method for building mass displays, eliminating costs associated with shipping, storing, and handling other styles of bins. The Pallet Jacket incorporates full color graphics that are custom designed and produced for maximized results. For more information on the Pallet Jacket, contact Marketing Communications, Inc., 950 Vitality Drive, Suite A, Comstock Park, MI 49321; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web) www.gomci.com.
Testrite Visual Products offers Adjustable Width Large Format Banner Stands. Testrite offers banner stands that adjust from 30”-48”; 48”-96” and 24”-42”.The height adjusts from 36”-96”.The units are lightweight and portable, and they can be set up in just 5 minutes. For more information, contact Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601;(Tel) 888-873-2735 (Fax) 201-542-2195; (Web Site) www.testrite.com.
Graphics House Imaging provides custom trade show and display graphics. Graphics House Imaging utilizes state of the art digital printing and laminating equipment. Its largest press can print huge 16’ graphics. The company can weld graphics together to create graphics of unlimited length and size. Graphics House Imaging can provide graphics on a wide variety of substrates, for indoors or outdoors use. For more information, contact Graphics House Imaging, 2651 Peck Street, Muskegon, MI 49444; (Tel) 1-800-678-4041; 231-739-4004; (Fax) 231-722-0114; (Web Site) www.ghimaging.com.
Above All Advertising has introduced the Giant Moveable Billboard. Standing at 7' tall and 15' wide, it holds graphics printed on a durable polyester fabric that adds vibrancy to all campaigns. The sturdy, yet lightweight aluminum frame allows for easy set-up and take down, as well as easy transport. The product can be set up at trade shows, sporting events, sponsorships, outdoor, indoor, park & rides, parking lots, theme parks, etc., with ease. For more information about the Giant Moveable Billboard, contact Above All Advertising, Inc., 9080 Activity Rd., San Diego, CA 92126; (Tel.) 858-549-2226; Fax 858-777-3537; (Web Site) www.abovealladvertising.net
Clearr Corp’s TriOla® Radius combines the benefits of a prismatic sequential 3-message presentation with curved faces. The cascading motion of TriOla® Radius transitions draws attention to the messages which can be presented in a dramatic array of radiused configurations, including concave, convex, circular, circular segments, ovals and parabolas. For more information, contact, Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269; 763-398-5400; (Fax) 763-398-0134; (Web Site) www.clearrcorp.com.
Pyramid Offering Retailers Custom Sandwich Board Signs
Pyramid Brewing Company is providing on-premise retailers with this custom Sandwich Board signage.
The Sandwich board features two framed chalkboards with a printed wooden header. Chalkboards are supported from behind by plywood for increased strength and durability.
Hinged at the top and supported with chains, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created for Pyramid Brewing by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based p.o.p. display firm.
TUMS Dinermobile Visits NASCAR Events
The TUMS Dinermobile will make it easy to find fast heartburn relief in the fan zone at NASCAR events this year, as part of TUMS' racing program.
The TUMS brand hit the track for the first time ever in the 2007 NASCAR Nextel Cup series season opener-the Daytona 500-at Daytona International Speedway. The TUMS brand was featured on the No. 40 and 41 Dodge Chargers raced by Chip Ganassi racing with Felix Sabates. TUMS will also hold a number of special events and sampling opportunities for fans during these NASCAR races.
“Racing is a great fit for the TUMS brand,” said Bill Kollitz, TUMS Brand Manager, GlaxoSmithKline Consumer Healthcare. “The NASCAR fan is also a TUMS fan. Some 21% of NASCAR fans turn to TUMS first when they have heartburn.”
TUMS will bring the diner imagery found in its commercials to life as part of the TUMS racing program. The TUMS “Dinermobile” will travel to fan events at race tracks, food festivals and retailer locations.
Plantronics Launches ‘Sound Innovation’ Tour
As part of the Plantronics’ Connect Partner Program, the Sound Coach, a 44’ mobile marketing unit, will make stops at industry events, channel partner sale offices and retail stores. The tour is designed to train Plantronics’ channel partners and end-users on the benefits of wireless headset solutions.
Kelly Myers-Santos, Director, Channel Marketing at Plantronics, said, “The Sound Coach provides an immersive experience, where partners receive interactive training and demonstrations. When partners leave, they’ll be better equipped to capitalize on the growing wireless communications market.”
Pioneer Dome Travels The Country For ‘Best Seat In The House’
Promotion Campaign
Pioneer has launched the Pioneer Dome, a component of its 2007 ‘Best Seat in the House’ marketing campaign, designed to attract “millenials” at events such as the DUB, Hot Import Nights, Night Shift and NOPI car shows. At events across the country, young people will experience Pioneer’s mobile audio products through 360 degrees of product imagery, video, music, demo vehicles and DJ performances in a 50-foot dome-shaped structure.
“Instead of a run-of-the-mill display at these events, we chose to create a ‘club-like’ atmosphere where kids can listen to music, sit in demo cars and even scratch on video DJ turntables. It will be ‘the place’ to be when they get to these events,” said Larry Rougas, V.P., Marketing at Pioneer Electronics.
The Pioneer Dome will house a DJ booth, and Smart Car demo vehicles. Guests will be immersed in a club like atmosphere with Pioneer product imagery projected on the dome ceiling.
Category: Signs
Display Producer: Clearr Corp
6325 Sandburg Road, Minneapolis, MN 55427
Clearr Corp’s TriOla® Radius combines the benefits of a prismatic sequential 3-message presentation with curved faces. The cascading motion of TriOla® Radius transitions draws attention to the messages which can be presented in a dramatic array of radiused configurations, including concave, convex, circular, circular segments, ovals and parabolas.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
Maker's Mark uses this upscale barrelhead sign for marketing on-premise. The barrelhead is constructed of white oak and features a wax seal and printed Maker's Mark logo and signature. The sign conveys Makers’ Mark’s proud heritage.
Category: Signs
Display Producer: Everbrite, Inc.
4949 South ll0th Street, Greenfield, WI 53228
This Smirnoff Ice Revolving Arctic Sign is a breakthrough piece which gains visibility and captures the attention of the target consumer. The sign incorporates the new Smirnoff Ice arctic logo featuring a rich, refreshing icy blue feel that had just been developed for the packaging and print advertising. This permanent display was designed to combine a thin, low profile contemporary appearance with a new lighting technology that would support the brand image in busy convenience stores and in upscale, higher-end clubs and restaurants. The sign brings the new branding to life with a compelling combination of light and motion.
Category: Banner Stands
Display Producer: Pinquist Tool & Die
63 Meserole Avenue, Brooklyn, NY ll222
Pinquist is introducing its new "Heavy Duty-Outdoor Rolling Banner Stand". The unit is completely adjustable, with heights reaching up to l2 feet. Display your banner HIGH above the competition. This Banner Stand can withstand the outdoor elements of wind and weather.
Category: Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,Toronto, Ontario, Canada MlB 2T9
This basewrap was created for the "Lipton Love at First Taste" Promotion. The basewrap was printed on card stock with a uv coating to protect it. The smoothness of the material insures that the graphics look outstanding. It is different than corrugate wraps, there are no vertical lines to compromise the creative. The material is easy to handle and simple to ship. The program also included pole signs, wobblers and cling and the basewrap created a defined area of where the product was sold and helped launch a new tag line of Love at First Taste.
Category: Window Displays
Display Producer: Monster Media
517 Lake Destiny Blvd., Suite l00 Orlando, FL 328l0
This display for the Lexus RX 350 was part of Lexus' "Actively Safe” ad campaign. The ad featured the car which appeared to have crashed through the plate glass window of a vacant storefront in San Francisco. This was made possible by Monster Media's patented MonsterVision. The ad was triggered by passing pedestrians who were stunned by the vehicle crashing into the building ahead.
Category: Signs
Display Producer: Heritage Sign & Display, Inc.
344 Industrial Road, Nesquehoning, PA 18240
The Session Lighted Sign uses an illuminated double sided feature to draw attention to on-premise accounts. The sign is digitally printed using four color process with two custom printed acrylic panels, for the double sided sign, and is illuminated by one fluorescent light fixture enclosed in a custom shaped light box with polished aluminum trim. Two chains and "S" hooks are included for hanging.
Category: Corrugated Displays
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9
This standee display for Pepsi is printed directly upon 200# b flute corrugate in full color. The piece was then die cut to shape with an easel attached to the back, scored and folded in half to be packed one per box for easy shipping. The standees were distributed to a multitude of on premise locations to showcase the contest to win a phone every hour. The standee was part of an overall program which included cling vinyl, shelf talkers, mobiles, pole signs and wobblers. The program is currently running and has been extremely successful.
Category: Snaprails
Display Producer: POPCO, Inc.
5405 Opportunity Court, Minnetonka, MN 55343
The NX Snaprail may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver and also may be cut to custom lengths. The Snaprail offers a quick-change locking feature which allows signs to be changed easily without tools. A second Snaprail may be used along the bottom of the sign, keeping signage from curling and creating a framed look. Black or clear accessories are available.
Metropolitan Bus Advertising is utilizing CeeLite ™ LEC panels, in conjunction with subsidiary Lighting Display (Louisville, KY) to create 2.5' x 12' King back-lit advertising displays on each side of a bus. LEC panels are manufactured using Eastman Chemical Company's patented Encapsulation Technology and Spectar copolyester which is reusable and recyclable with other PETG. The panels use electrodes to stimulate light-emitting natural phosphors embedded between thin plastic sheets and consume minimal quantities of electricity. For more information, contact Eastman Chemical, P.O. Box 431, Kingsport, TN 37662.
This signage is part of a whole instore promotion at a grocer that is raising awareness of the environmental issues facing us. The green campaign consisted of signage including posters, aisle bridges, repo vinyl and wobblers strategically placed throughout the store. The signage highlighted environmentally friendly products for sale. They were also part of the overall movement to communicate that the stores themselves have moved in the green direction to help preserve the environment. The Aisle Bridge in the picture was produced using recycled paper and a standing die. The program was produced by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Gavin Mfg. Corp., a Ronkonkoma, NY-based supplier of p.o.p. displays, packaging and promotional printing, powers it plant with 100% renewable wind energy. The wind power is cleaner to produce than other forms of energy. The wind power makes the Gavin plant more environmentally friendly than factories using traditional energy sources. For more information, contact Gavin Mfg. Corp., 1700 Ocean Avenue Ronkonkoma, NY 11779.
LAgraphico has recently acquired a Durst Rho 350R UV inkjet Printer that prints on recycled and recyclable roll materials and utilizes Durst inks that are VOC-free. The Rho 350R provides LAgraphico’s clients with a VOC (Volatile Organic Compound) free grand format option.To further compliment their line-up, the company has also chosen to stock BIOflex banner material as a house stock. When exposed to landfill conditions (darkness, high heat, lack of oxygen & moisture) BIOflex attracts microbes that breakdown PVC turning it into sodium (salt) dust. For more information, contact LAgraphico, 3800 VanOwen Street, Burbank, CA 91505.
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