Skinny Water Displayed At Lukoil Gas Stations
Skinny Nutritional Corp., the exclusive worldwide distributor of Skinny Water, has formed a distribution and promotional partnership with Lukoil Americas, which places all five flavors of Skinny Water in over 120 Lukoil convenience store locations in the Philadelphia region.
“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” said Don McDonald, President of Skinny Nutritional Corp. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ‘grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”
The Skinny Water lineup features five flavors including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
Every bottle of Skinny Water curbs appetite, and each flavor has a specific functional benefit that includes antioxidants, multi-vitamins, and energy.
The company has positioned Skinny Water as a national brand, and is implementing a roll-out strategy designed to foster consumer awareness and brand development. The marketing plans include sampling and special point-of-purchase displays and signage in convenience store locations.
Wolaver’s Beer & Neuton’s Lawn Mowers Run Joint Promo.
Neuton Power Equipment has joined forces with Wolaver's Certified Organic Ales to promote all-around ecologically-responsible living. The two Vermont-based firms are teaming up for a series of in-store promotions offering winners a Neuton battery-powered lawn mower.
“When Wolaver’s first contacted us, our first reaction was beer and lawn mowers? Then we got excited about the idea of our mowers hanging from the ceilings of high-quality grocery and organic foods stores,” said Ned Van Woert, President, Neuton Power Equipment.
Neuton is also offering Wolaver’s customers $50 off a purchased Neuton. Coupons come with a six-pack of Wolaver's Organic Ale. Point-of-purchase displays support the promotion.
Vespa & SUBWAY Team Up For ‘Get Smart’ Sweepstakes
Vespa, the world’s most iconic scooter brand, has joined forces this summer with SUBWAY(R) restaurants and secret agents Maxwell Smart and Agent 99 from the action comedy "Get Smart" to fight the forces of evil - traffic congestion, fuel consumption, global warming and boring transportation.
Supporting a cameo appearance by a silver Vespa LX 150 scooter in the Warner Bros. Pictures release is a national promotional campaign and placement within a SUBWAY(R)-branded promotional online Instant Win Game and Sweepstakes with a chance to win one of 10 Vespa scooters, as well as two exclusive offers to enjoy free food and gear. The multi-tiered promotion ties-in with “Get Smart,” starring Steve Carell and Anne Hathaway.
Vespa dealers and SUBWAY restaurants will promote the campaign with point of sale promotional materials.
7-Eleven Displays Promote Debut Of Slurpuccino
7-Eleven recently debuted the Slurpuccino, a coffee-flavored Slurpee. The Café Latté-flavored Slurpuccino is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, Category Manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Co., the Slurpuccino drink targets young adults ages 18-34 .
Coffeecol Display Uses New Dispensing Technology
Iced Lattes, exclusively formulated with 100% Colombian Coffee are now available to quick-serve restaurants, convenience stores, and other foodservice outlets. The new line of premium Ready-to-Serve coffee beverages - marketed by Coffeecol under the Juan Valdez brand will be housed in handsome cooling units and dispensed from Multiserve SafePaks™, the latest advance in aseptic packaging and dispensing available exclusively from International Dispensing Corporation (IDC).
“By combining the quality of 100% Colombian Coffee with cutting-edge, 21st Century dispensing technology, our new line of Juan Valdez Iced Lattes is the clear leader in taste, consistency, and food service convenience,” said Andres Gaviria, CEO, Coffeecol. “This new package and delivery system provides a new and improved way to enjoy our delicious Iced Latte products, strengthening the equity of the powerful Juan Valdez brand.”
Coca-Cola’s Full Throttle Revs Up NHRA Partnership
Coca-Cola’s Full Throttle energy drink will be the title sponsor of NHRA’s premier professional drag racing series. The new series will be called the NHRA Full Throttle Drag Racing Series. NHRA’s top professional series holds 24 races from February through November, all of which are broadcast by ESPN2.
“When you fuse the energy of Full Throttle with the speed and intensity of NHRA professional drag racing, you've got a combination that's hard to beat,” said Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola. '
Fully integrated marketing plans for Full Throttle and NHRA will include at-track activation, out-of-home media support, online presence, retail programs and sampling.
Coors Light Promotes NASCAR Sponsorship
Coors Light launched its sponsorship of the 2008 NASCAR season by offering adult race fans the chance to win an exclusive “Four Day NASCAR® Weekend.”
“As the official beer of NASCAR®, Coors Light celebrates its loyal fans,” said Bryce McTavish, V.P., Sponsorship & Channel Marketing, Coors Brewing Co.
Coors is featuring special p..o.p. displays to announce its NASCAR sponsorship in-store.
Sauza® Tequila Conducts ‘Expect Fresh’ Campaign
Sauza® Tequila has launched “Expect Fresh,” the new marketing campaign for Sauza® Blanco and Sauza® Gold. The new positioning for Sauza Gold and Blanco is all about delivering “fresh and unexpected” experiences, as it aims to stand out and appeal to women with its refreshing taste and mixability.
Mara Melamed, Assoc. Brand Manager, Sauza Tequila, Beam Global Spirits said, “We want to give consumers a new way to think about tequila by teaching that they can enjoy Sauza in unexpected ways.” Sauza will bring to life its “Expect Fresh” positioning through an integrated presence at outdoor festivals and on- and off-premise sampling events.
A specialized Sauza Fresh Market will provide sampling opportunities with fresh fruit and feature new ways to consume tequila including citrus-shaped shots from lemon/lime squeeze bottles.
On- and off-premise p.o.s. items include posters, table tents, cold shot machines, shelf talkers, case cards, and back bar pieces.
Virgin Mobile Offers Ringtone Value Menu
The Virgin Mobile Ringtone Value Menu powered by Burger King promotion allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online for $1.00 each. Warner Music Group artists featured were chosen to appeal to a wide range of music tastes.
“Our customers are always looking for ways to save,” said Ron Faris, Director, Brand Development, Virgin Mobile USA. “Both Virgin Mobile and Burger King are committed to giving consumers value and choice for their dollar.”
“We’re constantly looking for innovative ways to provide value and entertainment to our BURGER KING guests,” said Brian Gies, V.P., Marketing Impact, Burger King.“The Virgin Mobile USA program provides us the opportunity to do both; offer customers popular music ringtones from major recording artists at a great price.”
When the concept for an ad-supported ringtone promotion was first proposed, we jumped at the chance to participate with Virgin Mobile,” said Perry Bashkoff, V.P., Marketing, Warner Music Group.
Continental Tire Conducts ‘Ultimate Adventure’ Sweepstakes
Continental Tire North America will offer consumers a free Magellan® Roadmate 1200 GPS system as a gift-with-purchase and also will give away a Range Rover Sport as the Grand Prize in its “Ultimate Adventure” Sweepstakes.
“This promotion is a great way to build Continental Tire’s brand image among consumers, and it’s also a fun and unique way to sell tires,” said Travis Roffler, CTNA’s Marketing Director. “The entire sweepstakes package is intended to take consumers on the Ultimate Adventure and the Magellan GPS unit will help keep them from getting lost to boot!”
The sweepstakes will be supported with point-of-sale displays at tire dealers.
Redken Launches Shades EQ Campaign
Redken has launched an integrated brand growth campaign titled “Do You Shades EQ" to promote its semi-permanent haircolor - Shades EQ. The “Do You Shades EQ” campaign includes advertising, in-salon merchandising, and interactive components.
“This high-impact media campaign is based on a Shades EQ storytelling theme and is the first time we've developed a stand alone campaign for one of our brands,” said Shae Kalyani, V.P., Integrated Communications for Redken.
Colorists can visit DoYouShadesEQ.com to see videos from Redken artists and salon professionals. Then, they can upload their original video showcasing their experience with Shades EQ and enter to win a free four days/three night trip for two to New York City to participate in a professional photoshoot advertisement with their favorite Redken artist.
Nike and Finish Line Create New Running and Training Retail Experience
NIKE and The Finish Line have opened a new retail experience called Finish Line Ltd., customized to meet the needs of young running and training athletes. The new concept store is located at the Chandler Fashion Center near Phoenix, AZ.
“This new store will serve young athletes who have a passion for running and training,”said Nike Brand President Charlie Denson. “We’re partnering with Finish Line to offer a higher level of service, a deeper connection to the local running community and a strengthened product assortment. It’s part of our strategy to create energy at retail and connect with consumers in our core categories.”
Destination True Value Debuts New Store Format
True Value Co. recently unveiled a new retail format designed to provide customers with a one-stop-shop for all the products, and inspiration they need to complete their home-improvement projects.
Stores will offer customers a broad product selection in core hardware categories and include inspiration centers to pique interest in future projects. True Value’s flexible new format enables its independent retailers to adapt the layout and custom-select merchandise assortments best-suited for their local market. Destination True Value was created to appeal to female customers, yet still feel like a traditional hardware store to the male shopper.
Carol Wentworth, V.P., Marketing, said, “This format will help customers easily find all the items and receive the advice they need to complete a project, but also be inspired to tackle their next home-improvement endeavor.”
Office Depot First Achieves Volume LEED Pre-Certification For New Store Prototype
Office Depot has achieved volume pre-certification from the United States Green Building Council under the pilot Leadership in Energy and Environmental Design (LEED) Portfolio Program for its store prototype design. Office Depot is the first Company to have achieved this pre-certification for new construction.
“Office Depot has implemented a number of initiatives to improve the energy efficiency of our stores and reduce our environmental footprint,” said Ed Costa, V.P., Construction for Office Depot.
Office Depot’'s LEED pre-certified prototype features a number of environmental attributes, including: solar tracking skylights to maximize natural light; solar panels; energy efficient T5 lighting; recycled content carpet; and a recycling program for collection of paper, plastics, ink/toner cartridges and technology.
Burger King Introduces Nutritionally Balanaced Kids Meal
Burger King has launched a new nutritionally balanced BURGER KING Kids Meal, featuring BK Fresh Apple Fries and KRAFT Macaroni & Cheese. The new meal is just one part of the BK Positive Steps nutrition program.
“Burger King has been taking positive steps in the nutrition arena for some time, and now is offering a Kids Meal that boasts an exceptional nutrition profile,” said Russ Klein, Burger King’s President, Global Strategy, Marketing & Innovation. “The BK Positive Steps nutrition program formalizes our nutrition efforts and demonstrates our commitment to help customers live and eat better.” The new Kids Meal provides 350 total calories with less than 25 percent of calories from fat.
The launch of the new Kids Meal is supported by a large-scale marketing campaign, including in-restaurant merchandising.
KFRplayer introduces a new low-cost freestanding digital signage display. The second generation ECONOplayer utilizes enhanced materials and technologies to produce an ultra-slim, light-weight, and durable display. With an integrated LCD display, media player, and interchangeable printed graphics, the new KFRplayer ECONOplayer series is perfect for any environment needing freestanding digital signage. For more information, contact Keith-Fabry Reproduction, 7 East Cary Street, Richmond, VA 23219; (Tel) 888-649-7551, 804-649-7551, (Web Site) www.kfrplayer.com
ap graphics
VKF Renzel U.S.A. offers its galvanized steel Banner Frame Slot System. The Banner Frame Slot System can be customized based on client needs. The U.S. division of VKF stocks various tube lengths and components allowing customers to custom build their Banner Frame Slot System to house any size banner. For more information, contact VKF Renzel, 2420 Oakton Street, Elk Grove Village,IL 60005; (Tel) 866-736-9351, (Web Site) www.vkf-renzel.us.
Clearr Corp. offers PrintFrame™ for stylishly displaying posters and prinit graphics. PrintFrame’s spring-tension, easy-open feature holds graphics firmly in place, and makes it easy to change graphics without tools. The display system is offered in many different sizes and shapes. Indoor and outdoor models are offered as are both single- and double-sided versions. The frames are offered in a wide range of colors and finishes. The double-sided PrintFrame unit is shown on a sturdy pedestal base. For more information about PrintFrame, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269, 763-398-5400; (Fax) 763-398-0134; (Web Site) www.clearrcorp.com.
Outwater Plastics
Testrite Visual Products offers Adjustable Width Large Format Banner Stands. These banner stands offer telescopic height adjustability from 36 to 96 inches. The Banner Stands are portable and set up in just 5 minutes. Two 3” x 16” formed steel bases provide stability. The banner stands are offered with standard and jumbo diameter tubing. Different models range in adjustable widths of 24” x 42” to 48” x96”. For more information about these Adjustable Width Large Format Banner Stands, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel.) 201-543-0240, 888-873-2735; (Web Site) www.testrite.com.
T.M. Shea Products offers PromoPanels™, which are custom die-cut panels that attract attention to graphics and products by placing them directly in front of shoppers walking down store aisles. PromoPanels™ are made of durable styrene or laminated cardstock. PromoPanels™ can be applied to a variety of T.M. Shea arms and brackets to attach to displays. The panels can be supplied to stores pre-packed with products.For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233; (Web Site) www.tmshea.com
Intercept Corp. has released the “EventPro” portable kiosk with backlit header. The slim backlit header with curved face provides great exposure for promotions. In addition, the backlit header graphic easily changes as promotions change. The EventPro easily sets up in less then a minute. For more information, contact Intercept Corp., 7847 College Road, Ste. 100, Baxter, MN 56425; (Tel) 800-950-4413, (Web) www.kwikstand.com.
Above All Advertising has introduced an enhanced FlexBlade® product line. The company’s new FlexBlade® Advertising Banner features a proprietary pole system comprised of a composite combination, allowing for flexibility to bend in the wind. The new pole system also alleviates rust on the pole. Available with a digital dye sublimation or screen print logo, the FlexBlade® Advertising Banner fabrics are now thicker with a new coating on the sleeves to ensure the longest-lasting durability. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683 (Web Site) www.abovealladvertising.com.
3D Paper Graphics has launched a new line of point-of-purchase displays based on its patent pending Show Stopper business greeting cards. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit your unique needs. The displays provide a three-dimensional appeal that automatically attracts customers. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412; (Tel) 888-337-2737 (Web Site) www.3dpapergraphics.com.
Sterling Promotional Corp.
Expand has added the Expand GreenScreen to its line of green products, which is a display that is completely recyclable. This kit is composed of a retractable display, graphic panel and carrying box. The graphic panel is printed on biodegradable PVC material with eco-solvent inks. It is mounted into a retractable banner stand that is made out of recyclable aluminum and is also reusable. This display comes with an easy-to-carry cardboard box for simple transportation and storage. An optional, reusable, nylon carry bag can also be purchased. For more information, contact Expand International of America, ,400 Long Beach Blvd, Stratford, CT 06615; (Tel) 203- 870- 2030, 1-877 EXPAND5; (Web Site) www.expandmedia.com.
Advatum offers a new line of fabric tension banner displays; the Allure banner display system. This banner display uses a lightweight aluminum to create a strong structure onto which fabric tension graphics are attached. It's available in several shapes and configurations that can be customized in a large variety of ways. For more information, contact Advatum Displays, (Tel) 905-420-3674; (Web Site) www.AdvatumDisplays.com.
Joseph Struhl Company
Katmandu, a portable media and dye sublimation company, has created the KAT-101, a retractable banner stand made from recycled aluminum combined with Environ2, a recycled fabric.For more information, contact Katmandu, Inc., 31805 Hwy. 79 South, Temecula, CA, 92592; (Tel) 760-481-7668; (Web Site) www.katmanduinc.com.
Nationwide Storescapes Promote ‘Bourne’ Video Game
Inwindow Outdoor, New York City, has created a national campaign for Vivendi Games to promote the ‘Bourne Conspiracy’ video game. The company has created multiple Storescapes™ across the country - full length advertising displays using the entirety of a building facade.
Inwindow Outdoor secured vacant retail space at eight locations in five major markets including New York, Los Angeles, San Francisco, Chicago and Miami and transformed the spaces into eye-catching advertisements with vibrant colors and imagery consistent with the theme of the Bourne movies. Selected displays also feature Bluetooth and WiFi delivery of clips from the game itself to mobile phones passing by the space.
“The client wanted to recreate the feel of the game by removing it from the game console and putting it on the streets where the action could be taking place,” said Steve Birnhak, CEO of Inwindow Outdoor.
Taco Bell Promotes New 79-89-99 Value Menu
Taco Bell is serving up more bang for the buck to hungry consumers with the launch of its new 79-89-99 Why Pay More™ Value Menu. The permanent value menu delivers three amazing price points-79, 89 and 99 cents-and a more meaningful variety of menu choices.
Featuring classic Taco Bell items like the Beef Crunchy Taco and four all-new Value Menu products to choose from, the 79-89-99 Why Pay More Menu is all about spending less and getting more. The 89 cent Cheesy Double Beef Burrito, filled with a double portion of seasoned beef and melted nacho cheese sauce, highlights the menu and will be prominently featured in restaurant point-of-purchase materials and in television advertising.
“With gas prices having soared to more than $4 a gallon, consumers are looking for creative ways to stretch their dollars,” said David Ovens, Chief Marketing Officer, Taco Bell Corp.
Transworld Launches Digital Signage Network For Convenience Stores
Transworld Media has selected Real Digital Media's (RDM) NEOCAST® digital signage solution to manage point-of-purchase programming and advertising for their nationwide convenience store network. More than 1,200 stores have contracted to implement the network by the end of 2008.
“The Transworld convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high volume, high walk-in, and densely populated locations,” said Transworld CEO Shams Merchant. “We will deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high value locations that saturate the target markets.”
For more information, contact Transworld Media, Colleyvile, TX, (Tel) 817-416-5800; www.transworldmediainc.com.
Got Milk? Sweepstakes Features Batman
Wearing the famous milk ‘stache’ time, Batman from The Dark Knight is the latest hero to support the “Body by Milk” campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.
The Body by Milk Campaign and DC Comics want to give one lucky teen a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Teens can enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero’s comic book.
Dundee Brewing Runs ‘Save The Honey Bee’ Promotion
Honey bees are disappearing. Given the vital role of the honey bee in not only our food supply but also the economy, Dundee Brewing Co. has initiated its Dundee “Save the Honey Bee Program.” In 2008, a portion of every Dundee beer sold in the U.S. will be donated to the Foundation for the Preservation of Honey Bees. “Dundee Honey Brown -- the Dundee flagship brand -- is made with natural honey, making the plight of the honey bee a real cause for concern for us,” said Patrick Magallanes, V.P., Marketing, Dundee Brewing Co.
Dundee is supporting the “Save the Honey Bee Program” with a full range of P.O.S. materials designed to raise money and drive awareness.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
DG Yuengling chose custom art that represents the Army, Navy, Air Force, Marines and the Coast Guard to pay homage to our military. The mirrors were made for VFW locations and offered a mail in certificate that entitled locations to a personalized custom plaque for use on the frame. The Military Mirror with a Customizable Plaque was 30" x 40". The mirror featured an oversized simulated leather frame and custom 600 DPI four color process direct printed artwork on glass. The mirror was placed in prime locations within the VFW’s.
Category: Lenticular Images.
Display Producer: Accentuate, Inc.
15230 Cornet Ave., Santa Fe Springs, CA 90670
Active™ Indoor/Outdoor displays replace static, single-image messages with an eye-catching animated sequence of up to six individual images. Whether indoors or outdoors, bold, illuminated, and now ACTIVE™ message will stop traffic wherever these displays are located. Each unit is built with rugged construction, which provides high levels of security, weather durability, and consistent performance. These cutting edge Active™ displays will improve brand awareness at: malls, stores, exhibits, sports arenas, etc.
Category: Banner Stands
Display Producer: Pinquist Tool & Die
63 Meserole Avenue, Brooklyn, NY ll222
Pinquist is introducing its new "Heavy Duty-Outdoor Rolling Banner Stand". The unit is completely adjustable, with heights reaching up to l2 feet. Display your banner HIGH above the competition. This Banner Stand can withstand the outdoor elements of wind and weather.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Stella Artois edge lit sign features l/4" thick acrylic custom shaped with crystal clear polished edges. The sign is both screen printed with etch and laser engraved and hangs from a silver LED edge lit unit that includes cables and hardware to use for hanging from the ceiling. These signs are illuminated from the edge of an acrylic panel that is laser cut to any shape and both laser engraved and screen printed.
Category: Sign Holders
Display Producer: Marketing Impact Inc.
50 Planchet Road, Concord, Ontario L4K 2C7 Canada
The Gift Card Wobbler is a versatile sign holder. Signs hang directly from the Wobbler's hook for an interesting free-floating effect. It is ideal for gift card or cross merchandising. The unique base can mount to almost any surface and is ideal for gondola tops, shelf surfaces, glass, pegboard and slat wall. It is molded in polycarbonate and is extremely durable and economic.
Category: Category: Standees
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This full size Standee for 7- Up can be seen from both sides. It is screen printed at full size of 24" x 72". The standees are used on premise to draw attention to the character and refreshment found within the 7-Up product. The standee can be placed near the product drawing attention from both sides of the piece. The standee has been quite successful in driving sales. The program featured other elements in a multi piece pop kit.
Category: Snaprails
Display Producer: POPCO, Inc.
5405 Opportunity Court, Minnetonka, MN 55343
The NX Snaprail may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver and also may be cut to custom lengths. The Snaprail offers a quick-change locking feature which allows signs to be changed easily without tools. A second Snaprail may be used along the bottom of the sign, keeping signage from curling and creating a framed look. Black or clear accessories are available.
Category: Scented Extrusions
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, P.O. Box 500, Bogota, NJ 07603
Outwater Plastics Industries, Inc., offers its Extrude-A-Scent (Extrusion). Extrude-A-Scent is a natural polymer primarily derived from harvested wood pulp, cellulose, a safe and renewable "green" resource. An unlimited choice of scents are available for incorporation into any type of manufactured moulding, extrusion, sheet or film product, which lends itself for indoor and outdoor utilization in a variety of fragrance oriented display applications.
Category: Inflatables
Display Producer: Airbrands
5450 W. Jefferson, Detroit, MI 48209
This 75 ft. Inflatable was produced for a special event in Detroit called the "Dream Cruise" for the electric car, The Volt. Since then, the inflatable has traveled all over the country for special events for the car, most recently appearing in California. It makes a great 3D visual promotion for the Volt electric car.
Clearr Corporation offers its Luminaire Ultra III ultra-thin backlit display which uses Cold-cathode fluorescent lamps (CCFL), which are energy efficient and cool operating. Power consumption and heat generation is reduced up to 80% compared to displays with conventional fluorescent lamps and ballasts. The life expectancy of the CCFLs is 40,000 hours (up to 9 years in a typical retail application), which is double that of conventional fluorescent. Clearr Corp. uses recycled aluminum in its display products and shipping pallets that are recycled. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427.
Proprint Services Inc. offers this unique promotional item, a wobbler, which is being used to bring awareness and enlighten the consumer that the products highlighted in the store were grown locally. The push is to promote the local flavor and to show the environmental concerns that are at the forefront of consumers' minds. The eye-catching wobble of this printed piece adds a 3-dimensional look that attracts the consumer. The wobbler was printed on a vinyl stock and die cut with tape added to the top so that it can adhere to shelves. In addition to the wobbler, bin signs, basewrap, posters and hanging signs were also produced for the program. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9.
Focus America Group Inc. offers the OpticLED. This display is a long lasting infrared, battery operated display. The OpticLED can also be operated from a PC using a USB chord. The graphic area is laser etched and printed on an interchangeable acrylic header. This display comes with a stock LED base, but can be used with other sub-straights such as vacuum formed trays and bases. This long lasting battery operated display is environmentally friendly. For more information contact Focus America Group, 10328 Highlands West Dr., Escondido, CA 92029.
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