Jack Daniel’s Launches Tailgate Party Promotion
Jack Daniel’s Tennessee Whiskey and Jack Daniel's Country Cocktails are kicking off the football season with the “Great American Tailgate Party” promotion.
The promotion features case cards, shelf talkers, stadium chairs, inflatable goal posts, helium blimps and the Great American Tailgate Guide for off-premise merchandising. A Great American Tailgate Guide will be available at the point of purchase and as an insert in the football preview issue of Sports Illustrated.
In addition, the Jack Daniel’s tailgate crew will be on the lookout for the best tailgating teams in major cities throughout the country. Two finalist teams will be selected to compete in the ultimate tailgate competition in New Orleans, January 2002. In a separate sweepstakes, four winners and their guests will take a trip aboard a luxury Jack Daniel’s tailgate bus to the tailgate competition.
Miller Lite Launches Super Bowl Tailgate Tour
As the official beer sponsor of Super Bowl XXXVI, Miller Lite has launched the Super Bowl Tailgate Tour on- and off-premise promotion.
Four guys, riding on the Miller Lite RV, will take a fantasy tailgate tour all the way to New Orleans in January. Making stops at various locations around the country, the RV will be available for promotional and sampling opportunities. Legal-age drinkers can join in the fun and win trips to the Super Bowl by entering the sweepstakes via entry forms found inside the Miller Lite NFL Guide, one of the most widely distributed annual football publications in the world, or on the Internet at MillerLite.com.
Merchandisers carry a cross-promotional coupon book that features Planter’s nuts, Banquet chicken wings, and Oscar Mayer hot dogs.
ClingZ Material Selected For Auto Dealer Campaign
Graphic Enterprises, Madison Heights, MI, recently produced an in-store campaign aimed at auto dealers using ClingZ material. The campaign, promoting a remote vehicle start and lock/unlock system, included a poster, table-topper, and a ClingZ sticker. John Piper of Graphic Enterprises said, “ClingZ was selected because of its unique ability to stick on anything without leaving a residue.”
ClingZ is an electrically charged substrate distributed by Transilwrap, of Franklin Park, IL.
JVC Runs ‘Wild Side’ Promo
JVC is targeting 18- to 29-year-old males with its “Ride the Wild Side” promotion.
Under the “Ride the Wild Side” promotion, by purchasing JVC products, consumers will have the opportunity to obtain products from a full range of well known music and action sports brands.
The Wild Side promotion takes extreme prizes a step further allowing consumers to accumulate points to experience a Wild Side Weekend on a snowboard or mountainbike with Shaun Palmer, snowboarding and mountain biking world champion; on a skateboard with Jason Maxwell, skateboarder extraordinaire or at the sound board at concerts with Nikki Sixx of the band Motley Crue.
JVC is supporting the “Ride the Wild Side Promotion,” with national advertising, radio promotions, and p.o.p. materials at JVC retailers.
White Castle Restaurants Unveil New Prototype Design
White Castle restaurants are introducing a new design for the 80-year-old hamburger chain.
The new design maintains the white exterior and castle-inspired façade, but the look is designed to convey the brand’s vitality and ability to satisfy “Cravings.” In fact, there are signs designating “Crave Zones” above where the hamburgers are prepared.
The new logo is true to the spirit of past logos, but is updated with a new style. It retains the castellations and a hint of the gothic font, but is brighter, bolder and easier to read. Orange has been added to the traditional blue and white used by the company in both the logo and the design of the stores.
The new design is being tested in select sites around the country beginning with St. Louis, Chicago and New York City.
DJ Graphics
Miller Brewing & MGM Run Halloween Promotion
MGM Home Entertainment and Miller Brewing have joined forces for a Halloween promotion featuring MGM’s Halloween 2001 collection of more than 66 videos and DVDs and Miller Lite and Miller Genuine Draft.
The “Get Your Party Vamped” promotion allows consumers who purchase Miller Lite, Miller Genuine Draft or Miller Genuine Draft Light to purchase one of three selected MGM Halloween VHS titles for $3.99. Consumers also receive discounts on MGM Halloween titles through instant coupons placed on-pack of Miller products.
The promotion is handled by Los Angeles-based PBM Marketing Solutions for MGM and St. Louis-based Zipatoni for Miller. P.O.S. includes stand-ups, display cards and ceiling danglers.
“We sought an alliance timed to the Halloween season that would increase our distribution channels and provide impactful cross-promotional opportunities,” said Corie Tappin, Sr. V.P. Marketing, MGM Home Entertainment. “Combining the global recognition of Miller and MGM with the fun of Halloween allows us to entertain a wider group of consumers,” said Mario Austin, Brand Promotions Manager, Miller Brewing
New Shiner Hefeweizen Brew Supported By P.O.P.
Spoetzl Brewery has introduced Shiner Hefeweizen, a classic unfiltered Bavarian-style wheat brew that delivers a rich, satisfying flavor. “Always pour Shiner Hefeweizen into a glass in order to properly rouse the yeast that lingers at the bottom of the bottle,” said Gary Hudman, Shiner Brand Manager. “We are telling people to ‘Pour yourself an out-of-bottle experience.’”
Shiner will support Shiner Hefeweizen with a full line of interactive and attention-grabbing point-of-sale materials including tackers, banners, table tents, and counter cards that encourage consumers to pour their own ‘out of bottle’ experience.
Wetzel’s Pretzels & Muscle Beach Lemonade Roll Out Co-Branded Retail Concept
Muscle Beach Lemonade and Wetzel’s Pretzels have launched a joint venture combining Muscle Beach Lemonade and Wetzel's Pretzels into one co-branded concept. More than 350 stores are planned over the next five years, targeting traditional mall locations as well as other retail venues. Current expansion efforts include a co-branded store set to debut in a Wal-Mart Supercenter in Scottsdale, AZ.
Wetzel’s Pretzels and Muscle Beach Lemonade will integrate a “Twist and Squeeze” signage element and logo throughout the store providing a fun way to marry the two concepts. The stores will feature an exhibition-style cooking area with “actors” rolling pretzels, as well as lemonade stompers pounding lemon halves into lemon juice.
T.M. Shea Products has introduced 2 different three sided grid systems for pegged plan-o-gram sections. The Power Tri-Grid comes in 4 stock sizes. The Spinner Grid stock size is 5”x36”. Both fixtures adjust horizontally from 12”-22” from the back wall and adjust in 2” increments. A wide variety of back plates and peg hooks are available. Custom signage can be applied and custom sizes/colors can be created. For more information, contact T.M. Shea Products, 1343 Rochester Rd., Troy, MI 48083, (Tel) 800-922-5233, (Fax) 248-589-1535 (Web Site) www.tmsheaproducts.com.
ProPrint Services, Inc., creates dramatic ceiling breakthroughs that attract attention without utilizing any retail floorspace. The ceiling breakthroughs are a cost effective way to reach consumers at the point-of-purchase. For more information about ceiling breakthroughs, contact ProPrint Services, 5621 Finch Ave., #5, Toronto, Ont. Canada M1B 2T9 (Tel) 416-754-3028; (Fax) 416-754-3119; (Web) www.pop-online.com.
Joseph Struhl Co., has introduced its economical 2-sided ‘Swinger’ Sidewalk Message Board sign that displays 7 lines of changeable 4" lettering on both sides. The Swinger Sidewalk Message Board sign utilizes sculpted uprights to support a 2-sided ½"x24"x36" white corrugated plastic sign with tracks to display up to 7 lines of 4" lettering. The Swinger can handle 20+ MPH winds, stands over 45" tall, weighs under 25 pounds and is only 24" wide to fit any doorway. Unlike metal signs, the Swinger is virtually rust and dent proof Each sign includes 314 4" reusable letters, numbers and symbols and assembly takes only a few minutes. For more information, contact Joseph Struhl Co., P.O. Box N, Garden City Park, NY 11040; (Tel) 516-741-3660; (Fax) 516-742-3617; (Web Site) www.magicmaster.com.
Display Technologies has introduced SunSpots lightboxes to its line of TechStoc pretooled merchandisers. Designed as a neon replacement, this patented unit is the ideal window sign that does not fade in direct sunlight. Brighter than neon, the SunSpot is available in standard 12" x 24" or 16" x 6" configurations. It also can be vacuum-formed to specifications. The SunSpot can be mounted to the ceiling, wall or desk. It weighs less than five pounds, and is formed from heavy gauge, high impact styrene. For more information, contact Display Technologies, 111-01 14th Avenue, College Point, NY 11356; (Tel) 800-424-4220, (Web Site) www.display-technologies.com.
MiracleBeam’s Electroluminescent Signs & Billboards utilize electroluminescent technology (multiple layers of special chemical inks that glow like neon when an electrical charge is applied.) MiracleBeam can produce all types of graphics using EL technology with infinite patterns and up to 12 sequences of flashing graphics. For more information, contact MiracleBeam Marketing, 13000 Pierce St., Pacoima, CA 91331; (Tel) 818-890-4303, (Fax) 818-890-5384, (Web Site) miraclebeam.com.
Newscanner has launched The Eyeball, a self-contained LED moving-message ball that displays information and tailored advertising to consumers with 360-degree visibility. The Eyeball allows users to read information from any direction. Eyeball units can be programmed individually or linked in a network and messages can be instantly updated by PC or the Internet. “The Eyeball 360-degree message sphere has significant advantages over flat screens and provides an effective way to reach customers,” said Norman Geppert, CEO, Newscanner. For more information, contact Newscanner Ltd., 153 Columbus Ave., San Francisco, CA 94133; (Tel) 866-697-2267, 415-433-3011, (Fax) 415-433-3012, (Web) www.newscanner.net.
Pinquist has introduced The Swing Stand, a lightweight, cost efficient stand and new addition to its diverse line of banner stands. The Swing Stand can be customized with logos or custom colors. For more information, contact Pinquist Direct, 63 Meserole Avenue, Brooklyn, NY 11222; (Tel) 1-800-752-0414, (Fax) 718-349-3168, (Web site) www.pinquisttool.com.
Serigraph’s Specialty Graphics Group recently patented its unique printing technology called Serillusion. Serillusion is a durable graphic effect that gives a flat part the illusion of depth and texture similar to the appearance of an embossed surface It is cost effective because tooling costs associated with embossing are avoided. For more information, contact Serigraph, Inc., 760 Indiana Ave., West Bend, WI 53095; (Tel.) 262-355-7562; (Fax) 262-335-7636; (Web) www.serigraph.com.
MagneCorp introduces two new Ceiling Banner Holder designs to complement its ladderless sign hanging systems. Both systems are one piece with built-in hanging holes. The Sign Topper line is a sturdy clear PVC. The MagnaClamp II line is a hard-shell MagnaClamp. For more information on these two new Ceiling Banner Holder designs, contact MagneCorp. Inc., 1920 Annapolis Lane N., Minneapolis, MN 55441-3751; (Tel) 763-383-1400, (Fax) 763-383-1500, (Web Site) www.magnecorp.com.
Testrite Instrument Co. Inc., offers Banner Roll-Ups, which are durable and rigid, provide instant setup and takedown in seconds and offer high attention and impact. Banner Roll-Ups are infinitely adjustable and easy to use and transport. For more information on Banner Roll-Ups, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735, 973-589-6767, (Fax) 973-589-4196, (Web site) www.testrite.com.
Heritage Frame & Glass Creations introduces displays which incorporate the latest in solid state electro-luminescent lighting technology to produce eye-catching special effects. The Company can create a custom display that combines the power of light and sequenced motion in an attractive, up-scale mirror that can hang in the same space as a conventional mirror. For more information, contact Heritage Frame & Glass Creations, 344 Industrial DR., Greenacres Park, Nesquehoning, PA 18240, (Tel) 570-645-8701, (Fax) 570-645-2178; (Web) www.popsigns.com.
Fontana Italian Wine Targets ‘Sex In The City’ Market
The Italian Wine Fontana Candida is positioning itself as THE wine for young adult women, noting research that shows women account for more than half of all wine drinkers and volume.
“We call it our ‘Sex In The City’ marketing approach,” said Mimi Zinniel, Research Director for Fontana Candida. “Women who enjoy Fontana Candida are confident, independent and in control. They appreciate quality and indulge in a sophisticated way of life.”
The Company’s research indicates that its target market of women under age 35 are more frequent wine buyers in stores and are more likely to drink imported wines. Targeted advertising will reflect the personality, sophistication and taste of Fontana Candida and its female consumers including magazine ads and point of sale items. Fontana Candida Italian Wines are marketed by Brown-Forman.
Dr Pepper Runs ‘Pick Your Kick’ Promo
Dr Pepper plans to hand out up to $1 million to a contestant who can kick a field goal from the 30-yard line during halftime at the Dr Pepper Big 12 Championship Game, which will be nationally televised in December from Texas Stadium in Irving, TX.
The grand prize winner will be randomly selected to receive an all-expense paid trip for two to the Dr Pepper Big 12 Championship Game. The finalist will elect to kick from the 10-, 20- or 30-yard line. A field goalfrom the 30-yard line is worth $1 million, a field goal from the 20-yard line is worth $250,000, and a field goal from the 10 nets the finalist $50,000.
P.O.S. materials include shelf talkers, pole signs, static clings, and display spectaculars.
Ben & Jerry's Conduct ‘Citizen Cool’ Promo
Ben & Jerry’s ice cream recently conducted the “Citizen Cool” promotion, spotlighting ordinary people doing extraordinary things. Ben & Jerry’s took a national road trip seeking nominations. Citizen Cool promotional elements included p.o.p. and Scoop Truck sampling events.
The promotion was developed with Centra Marketing, Westbury, NY
Wise Runs Xtreme Three-Sport Sweeps
Wise Snacks’ Cheez Doodles has run a sweepstakes giving consumers a chance to win an Xtreme 3-Sports Package, including a Schwinn BMX bike, an X Game Skateboard and X Game Inline Skates. The program, designed to appeal to families with tweens and teens, is supported with in-store signage.
Tuxis Group, Westport, CT, developed the promotion for Wise.
Haagen-Dazs Conducts ‘Discover The Dazzler’
Haagen-Dazs shops recently conducted the “Discover the Dazzler Online Game,” featuring big ticket prizes. The top prize is a three-year lease on a 2001 Jaguar XK8 convertible. Other prizes include a $5,000 shopping spree, free ice cream for a year and free Banana Split Dazzler frozen desserts.
To play, customers visit a Haagen-Dazs Shop and make a purchase to receive a game card with a unique PIN number. By entering their PIN number online, customers can play an online version of the scratch-and-win game.
Upgrade To Evian” Promotion Offers Private Jet & $10,000
The grand prize winner of Evian Natural Spring Water’s “Upgrade To Evian” promotion wins the use of a private jet and $10,000.
“The winner can choose any special destination (up to$50,000) and fly with their friends for a one-of-a-kind travel experience,” said Sydney Taylor, Director of Brand Marketing for Evian.
Specially marked Evian labels with a numbered code underneath will be available on store shelves. By simply entering the code from the label at Evian's Web site, participants can instantly see if they’ve won and be entered into the grand prize drawing.
Hawaiian Punch Offers Musical Getaway
Hawaiian Punch is offering one consumer and five of their closest friends the opportunity to take a private jet to any two cities in the U.S. and attend two concert events of their choice as part of its “5 Friends, 2 Concerts, 1 Wild Weekend” promotion. The promotion gives consumers the chance to instantly win by looking under the caps of specially marked 20-ounce bottles of Hawaiian Punch or inside Hawaiian Punch 12-packs.
P.O.S. materials, include pole signs, shelf talkers and static clings.
Prestone Teams With NFL For Promotion
Prestone has teamed with the NFL for a promotion to increase brand awareness. NFL and team-themed packaging for Prestone Antifreeze, Prestone LowTox Antifreeze and Prestone De-Icer Windshield Washer Fluid will feature a necktie sweepstakes entry.
“This program lets us hone in on the guy who likes sports and takes pride in fixing things,” said Brian Holliday, V.P., Marketing, Prestone.
A&W Runs 'Munster Home Theater' Promo
A&W Root Beer’s Halloween promotion this year features Universal Studios’ ‘The Munsters.’ The “Munster of a Home Theater”promotion will give consumers the chance to instantly win a 53-inch projection TV home theater system by looking under specially marked closures of 2-liter regular or diet A&W Root Beer bottles, or on game cards found in specially marked 12-packs.
The promotion will be supported with Halloween-themed point-of-sale materials, including pole signs, shelf talkers and static clings.
Retail Promos Support BMX 2 Video Game
Acclaim Entertainment is launching an integrated marketing campaign for its Dave Mirra Freestyle BMX2. “Our Dave Mirra franchise is one of the strongest brands in the extreme sports category and we are thrilled to debut the BMX offering for the PlayStation 2,” said Steve Felsen, Dir., Brand Management. “Our campaign will exploit all forms of media to enhance consumer awareness for the product, which will take advantage of the next generation platform.”
Mark Bric Display Corp. offers the Mark Bric BannerUp, a retractable 7- foot banner stand available in new 40" and 47" widths, which join the original 35" model. All models feature a quick-change design to slide one banner out and slide in another easily. For more information, contact Mark Bric Display, 4740 Chudoba Parkway, Prince George, VA 23875; (Tel) 804-862-4655, (Web site) www.markbric.com.
InterLam, Inc. is the importer of three new portable display systems. The lightweight, easy-to-assemble X-Kite, 4-Screen and Roll-Up allow companies to display promotional images carried on a laminated graphics banner or printed on vinyl, or textile. For more information, contact InterLam, 1201 E. D St., Tacoma, WA 98421; (Tel) 253-627-3005, (Web) www.interlamexpo.com.
Paul Smith Banner Program
The Paul Smith Banner Program was designed to create a strong band presence. The goal was to establish brand recognition for the launch of Paul Smith's New fragrances for women and men. The banner was printed on smooth vinyl for a modern look. The Paul Smith Banner Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Pedia Casre Counter Unit
This Pedia Care Four Way display merchandises the product on the counter and also provides a consultative tool for the pharmacist. The unique design of the units allows the product to be displayed on an angle to capture attention. It communicates product benefits to consumers providing a high level of information and assurance in selecting a medicine for their children. It is designed to be placed on the counter pharmacies in both drug chains and supermarkets. The rear of the display provides an informational chart for the pharmacist to discuss symptoms and dosages with consumers. A take-one pad on the back end allows the pharmacist to provides consumers with a takeaway chart with product dosage and symptom information. Acceptance of the display was high because of its ability to merchandise as well as inform consumers with hard facts. The Pedia Care Counter Unit was created by Phoenix Display, International Paper, 33 Phoenix Drive, Thoroughfare, N.J. 08033.
Taco John’s “Supergraphic” Lightbox Display
This 60” x48” lightbox display is being used by Taco John’s to show full color photographs of its most profitable menu items. The Supergraphic display is placed near the cash register in Taco John’s restaurants. This helps to speed-up service because it helps customers select their orders. It also help to promote sales of the most desirable menu items. The display is easily updated with new photos to promote new items. This Taco John’s “Supergraphic” display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
Tecate Wooden Sign
This wooden sign was designed with a weathered look to resemble the top of an old packing crate bearing the message "Hecho en Mexico," a sales message used to reinforce Tecate's authentic Mexican origins. The overall design scheme was created to tie in with Tecate's authentic Mexican brand image by creating a rustic display to compliment the decor of theme restaurants and bars. The graphics are screen printed on distressed wood. The unit reinforces the client's brand image with a Mexican beach theme. The look of the display helped it to gain placement in casual resort settings and theme bars. The Tecate Wooden Sign was created by Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Tony's Pizza Promotional Display
The objective of this display was to create an eye-catching motion display to announce Tony's Pizza's thin crust promotion titled, "Tony's Put A New Spin on Thin." A battery-powered motor was incorporated into the display with Tony spinning a pizza on his finger. His other hand has lug-on slots for signage. The promotion ran with the display in stores for approximately 8 weeks. Tony's Pizza Promotional Display was created by Meridian Display & Merchandisng, 162 York Avenue East, St. Paul, MN 55117.
Christian Dior Banner
The Christian Dior "J'Adore" new fragrance was introduced using this banner, which is printed electrostatically with Dye sublimation ink heat transferred onto Poly Satin, which projects the richness and the image of the product. The banner is used in Cosmetic Departments of major department stores and attracts attention to the new fragrance, and attracts customers to the cosmetic counter. The Cristian Dior Banner was created by Dye Into Print, 474 Getty Avenue, Clifton, NJ 07011.
Borghese Banner Campaign Features Vivid Colors
Borghese’s campaign for its Cura-C Treatment and is featuring this colorful banner as part of the campaign. The banner uses Transcendence™ Technology from DJ Graphics, featuring vivid colors that attract shoppers’ attention. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
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