Corona Runs ‘Baila al Ritmo de Corona’ Promotion
Corona Extra is being promoted in The Gambrinus Co.’s “Baila al Ritmo de Corona” (Dance to the Rhythm of Corona) Hispanic-market promotion.
Corona is offering consumers the chance to win an all-expenses paid trip to New York City and tickets to Corona’s end-of-summer blowout concert at New York's Manhattan Center.
The promotion includes on- and off-premise support including an off-premise display with a tear-pad for consumers to enter the New York City Corona Concert sweepstakes.
“We’ve wrapped sizzling summer, cool Corona, the hottest Latin music talent, heavy Spanish-language radio support and one of the world’s most dynamic and increasingly Latin cities into Baila al Ritmo de Corona,” said Don Mann, Modelo Products Director, Gambrinus Company, which imports Corona Extra from Mexico.
Jim Beam Launches Hispanic Marketing Campaign
Jim Beam Brands Co. is launching its first U.S. Hispanic marketing campaign, which will include a combination of print, radio and outdoor advertising, point-of-sale and on-premise promotions, tailored for different Hispanic consumers in cities across the country.
While Jim Beam Brands Co. markets its products in more than 160 countries, this is the first time the company has marketed specifically to the Hispanic community in the U.S.
“We are customizing our ads and promotions to reflect the diverse Hispanic population in the U.S.,” said Carl Larsen, Director, Global Brand Development. “The Jim Beam campaign communicates our understanding of Hispanics’ lifestyles and distinct regional differences.”
Campbell’s Promotional Signage Introduced
Campbell’s required promotional signage intended for placement in cafeterias, which serve Campbell’s soup. The program was designed to promote the soups as being comparable in flavor and quality to professionally prepared soups served in restaurants.
The signage program currently consists of two pieces: The Campbell’s Oval Wall Sign contains the logo “Restaurant Quality” screened on expanded PVC to give the sign a professional look. The second sign is the Campbell's Chalkboard, which also features a custom screened “Restaurant Quality” logo. The Chalkboard is CNC cut to arched-top shape. The Chalkboard promotes different soups and can also be used to display specials and prices.
The Campbell's Wall Sign and Chalkboard Sign were produced by Heritage Sign & Display of Nesquehoning, PA.
House Full Of Windows Display Promotes Giveaway
This self-standing promotional display features “in-in-motion” tech nology, going through three phases as it promotes the Kensington Windows’ “House Full of Windows” giveaway.
The display’s animation runs for over six months on two AA batteries. The sign can be customized for a local Kensington Windows dealer.
The “House Full of Windows” promotional display features innovative animation technology provided by E-Ink, Inc., of Cambridge, MA.
Popeyes Chicken Uses Digital P.O.P.
Allure Fusion Media has created new digitally animated menu boards, outdoor pre sell boards and promotion/confirmation outdoor displays for Popeyes Chicken And Biscuits, designed to replace the familiar, static plastic POP with wireless, digital, Web-enabled screens.
The Web-enabled screens allow Popeyes to run DVD-quality promotions and graphics, update menu items and prices by the time of day or season, and bring the benefits of sophisticated e-business technology to the fast food drive thru and restaurant. The merchandisers display more food and combo choices than can be displayed on static menu boards.
Popeyes or the store manager determine which playlist to use to promote different items at the best times.
By displaying more and timely choices, the boards also help improve accuracy of the order, easing consumer frustration.
Allure Fusion Media, Inc., based in Atlanta, GA, (www.allurefm.com) creates
creates software solutions that control digital merchandising.
Scholastic Runs ‘Getaway 2002’ Promotion
Scholastic has run a comprehensive summer marketing campaign, ‘Summer Getaway 2002.’ Backed by point-of-purchase materials and media advertising, Summer Getaway 2002 was the passport to an exciting summer adventure filled with books, events, games and prizes. Kids had the chance to win prizes including concert tickets, CD’s, and scooters.
Kids could pick up a Getaway “passport” at bookstores and collect Getaway stamps, containing special codes that when entered online at the Getaway Web site, become points. The goal is for kids to collect as many points as possible by reading books and attending bookstore events.
Floor displays, end cap materials, shelf talkers, easels and hanging signs supported the promotion.
Moldrite
Corona Distributes ‘Time Out’ Signage
Corona recently provided dealers with versatile p.o.p. signage identifying Corona as “Official Sponsor of the Time Out.” The sign is 4 color process litho laminated to 24 point SBS.
The 3-sided sign is used in place of a one-sided pole sign, providing greater visibility. It is very easy to set-up as panels are pre-attached in two corners. The bold striped referee graphics tie strongly into the football time-out theme.
This display was created for Corona by Great Northern Corp. of Racine, WI.
Heineken & Nintendo Run Football-Themed Promo.
Heineken USA has teamed up with Nintendo of America for “Football Action at Your Fingertips,” a new consumer promotion based on the trend of enjoying football-themed activities at home.
The fall promotion offers consumers the chance to win Nintendo Video Game Cubes with an online sweepstakes and features two video gaming parties, to be held in New York and Atlanta.
“All of us at Heineken are excited about partnering with Nintendo,” said Scott Hunter-Smith, Brand Manager at Heineken USA.” “In recent months, more and more Heineken consumers are choosing to stay home, get together with friends and play video games-a perfect occasion to enjoy Heineken.”
Contemporary POS will feature the sweepstakes and encourage consumers to pick up Heineken for their next sports at-home occasion.
Pet Store Display Program Unifies And Educates
Animal Supply Co., a distributor of pet supplies and pet food, required a permanent retail display and category management program. The goal of this signage program is to give independent stores a clean and unified appearance, while offering the customers helpful information and a positive shopping experience.
The program consisted of 36" endcap headers, designed to provide a category management system to direct the customer to the products for specific animals; 36" free-form vertical shelftalkers, designed to offer customers information and helpful tips about the care and special needs of their pets; 36" vertical 3-sided spinning displays and 96" header boards for warehouse shelving racks. Each store displays multiples of the available components depending on store size and each is offered 3 color choices to compliment their existing schemes.
This display program was created by Burke Gibson Inc., a p.o.p. display firm based in Auburn, WA.
Colorful POP Launches MA Lottery Campaign
The Massachusetts State Lottery Commission is encouraging residents to not litter and take a shot at winning $100,000 with the Clean Fun Sweepstakes. The Sweepstakes allows players to submit $10 worth of non-winning instant lottery tickets for entry into a second chance drawing for up to $100,000.
To promote the Sweepstakes, the Lottery created p.o.p. displays for vendor locations that include a display card for ticket machines and an envelope drop box.
To create the display card, the printer, Diversified Printing Services, Pembroke,MA, chose a unique synthetic paper from Yupo Corp., America. After the cards were printed, they were sent on to Superior Bindery for die cutting and to Advanced Laminating, Inc., Stoughton, MA, where a special gloss lamination was applied.
PBS KIDS Destinations To Be Placed In Mills Mall Locations Nationwide
The Public Broadcasting Service (PBS) and The Mills Corp., a leading shopping center developer, have announced plans to create PBS KIDS destinations inside Mills’ properties across the country by the end of 2004.
PBS KIDS-branded physical environments will be placed in Mills properties, with themed learn-and-play areas, Internet kiosks and displays. In these locations, local PBS affiliates will play an important role in activating the spaces with community events.
These destinations are not stores, but educational environments that will boast jungle gyms, live events, book nooks, computer kiosks and community boards with information on PBS KIDS programming and family-oriented community events.
The Elumagraphic Merchandising System (E-Lamp) creates a dynamic, visual advertising medium. Each E-Lamp is easily plugged into or out of a specially designed receptacle much like a conventional light bulb and socket. Images can be featured either horizontally or vertically and can easily locate on countertops, walls, windows or hung from ceilings. For more information, contact Electro-E, LLC, 1920 Merrill Creek Parkway, Everett, WA 98203; (Tel) 425-551-6102, (Fax) 425-551-1313.
Display Werks Inc. has added a 24" open-frame LCD monitor to complement its retail and kiosk open-frame LCD monitor line. The display boasts a versatile open-frame chassis that allows the monitor to be mounted flush to a surface, rear panel mounted, front panel mounted or vesa-mounted to a vesa-standard device. “Larger LCD display sizes are getting a lot of attention for retail and kiosk applications,” said Mark Harriman, President. “Display Werks offers a 24" open frame display that meets the requirements for these uses.” The display has an optional Surface Acoustic Wave (SAW) touch screen for interactive applications. For more information, contact Display Werks, 2747 29th Avenue SW, Tumwater, WA 98512; (Tel) 360-705-4112, (Fax) 360-709-9552, (Web) www.displaywerks.com.
Trion Industries, Inc. has introduced a new line of long-life, re-usable plastic shelf talkers featuring complimentary typefaces, colors, and background colors. The shelf talkers insert into standard C-channels as well as popular shelf edge labeling systems allowing store price labels to remain visible. The line includes five messages including: “Everyday Low Price,” “New Item,” “Compare & Save,” “Reduced Price,” and “As Advertised.” Custom printed messages are also available. For more information, contact Trion Industries, Inc., 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-HOOK, 570-824-1000, (Fax) 570-823-4080; (Web) www.trionind.com.
Clearr Corp. has introduced the TriAd® H extreme-Horizontal 3-message displays. TriAd® H comes in three standard sizes, ranging from 14-3/8" x 72" to 24" x 120", with custom sizes available. The horizontal shape of the new unit makes it ideal for a p.o.p. departmental header or for trade show applications. With its “wave” transition and ability to showcase three messages in the space of one, TriAd® H helps grab customers’ attention. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel.) 763-398-5400; (Fax) 763-398-0134 (Web Site) www.clearrcorp.com.
E-motion is a suspended rotating blade system that allows two images or products to be dynamically displayed in a window. E-motion units are available in two designs: Poster Presentations turns a standard poster into a rotating presentation. Product Presentations features curved shelves fixed onto vertical panels. As the blades rotate they present the small items. For more information, contact Fairfield Displays & Lighting, 317 South Seventh Street, Perkasie, PA 18944; (Tel) 215-258-5850, (Fax) 215-258-5855.
Magnum Magnetics has introduced several products to improve the appearance of p.o.p. graphics. RubberSteel is a magnetic-receptive material that creates a foundation for permanent graphics. DigiMag Inkjet Printable Magnetic Sheeting can be used to easily change p.o.p. messages. Graphics printed on DigiMag are easily mounted on RubberSteel. For more information contact Magnum Magnetics, Box 347, Marietta, OH 45750; (Tel) 800-258-0991; (Fax) 740-373-2880; (Web) www.magnummagnetics.com.
TraC Associates has introduced the GlassVu and LumenStar High Ambient Light Displays, a new technology that delivers high contrast, high resolution images in any lighting condition. Using proprietary “black shelves” technology, the GlassVu and LumenStar displays 16 million colors, a 5.8 grain, and delivers an incredible contrast ratio of 500:1. Perfect for extreme lighting applications such as trade shows and digital signage, the Glass Vu and LumenStar offer the unique opportunity to display any images in HDTV quality, even in extreme lighting conditions. In addition, the custom sizes and easy set up provide a portable and flexible solution. For more information, contact TraC Associates, 6481 Horton Rad, West Linn, OR 97068; (Tel) 503-657-6599, (Fax) 503-650-1035, (Web) www.tracassociates.com.
T.M. Shea Products is introducing its new “Branded Sectional Sign” program which offers category domination to feature brands and simplified destination shopping for retail customers. The new sign program is available on all of its off-shelf brackets and off-wall PowerArm™ promotional displays. Brand logo is promotional on top with the category call out on the side. The new display program increases selling space, average sale per customer and increases foot traffic. For more information, contact T.M. Shea Products 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233, (Fax) 248-589-1535; (Web Site) www.tmsheaproducts.com.
Animated Sign Technologies introduces the Multi Image Player (MIP), a backlit graphic sign cartridge. The MIP plays three different images, one at a time, all on one translucent graphic sheet. Each image of the sheet is displayed independently, with each image seamlessly fading sequentially into the other. Various dynamic motion effects-flip, animation, morph or 3D-can be achieved with the MIP. Additional services offered include project development assistance, design team, on-site testing, and full product support. For more information about the Multi Image Player, contact Animated Sign Technologies, 640 Apex Road, Sarasota, FL 34240; (Tel) 877-626-2210, 941-343-0110, (Fax) 941-343-0079, (Web site) www.animatedsigntechnologies.com.
Delaney Industries specializes in custom LED lighting and shelving, edge light signs and P.O.P. displays. There are unlimited design possibilities, infinite color selections and top quality design services available. Initial costs compared to other technologies are very affordable. For more information about edge lit acrylic signs and displays, contact Delaney Industries, 9198-B Ridge, Road, Newcastle, CA 95638; (Tel) 916-663-9707, (Fax) 916-663-9742, (Web Site) www.delind.com.
Zoom Media Launches Network
Zoom Media has launched a BackLit Billboard vehicle, which is being used as part of a campaign for Perrier Sparkling Water to attract young, trend-setters.
The 18"x24" BackLit Billboards can be strategically placed in highly visible areas inside the trendiest bars, lounges and nightclubs within the Zoom network, which is made up of more than 2,000 establishments in 42 U.S. markets.
For more information, contact Zoom Media NY Office, (Tel) 212-685-7981.
Finlandia Vodka Promotion Heads For The Tropics
Finlandia Vodka has launched a new on- and off-premise promotion featuring delicious mixed drinks and a once-in-a-lifetime sweepstakes offer for a trip to the tropics.
Teaming up with Ocean Spray and Windjammer Barefoot Cruises, Finlandia is offering consumers a chance to win a cruise-trip for two to the Caribbean.
In-store sweepstakes tear pads and entry boxes support the promotion. Other items include Ocean Spray Cranberry juice co-packs and recipes for refreshing Seabreeze cocktails.
Pete’s Wicked Ale Summer Promotion Highlights Nightlife
Pete’s Wicked Ale Summer Promotion Highlights Nightlife
Pete’s Brewing tempted consumers to “Live The Wicked Nightlife,” with a summer promotion. An array of engaging point-of-sale materials included counter cards, table tents, and banners. Pete’s also created a Wicked Night Light stand that’s offered as an on-display consumer offer.
Pete’s is also sending a grand prize winner and three friends to Las Vegas for a Wicked Weekend at the Palms Casino Resort. Consumers can enter via a display tear pad.
Beck’s Beer Launches $10 Million Sweepstakes
Beck’s Beer’s “Putt & Win” sweepstakes, offered consumers the opportunity to sink a 65 ft. putt for $10 million. Entry forms were available at supermarkets, bars, and restaurants.
Four regional winners advanced to the finals in Lake Tahoe, Nevada where they competed in a putt-off, with the winner going for the final putt for up to $10 million, which was broadcast on NBC at the Annual American Century Celebrity Golf Championship. Beck’s is the official beer of the Celebrity Golf Championship.
Seven Peaks Winery Uses Talker Pocket Literature Holder
Seven Peaks Winery is using this Talker Pocket™ literature holder to set its Cabernet Sauvignon wine apart from other products.
The Talker Pocket literature holder displays an appetizing serving suggestion illustration with a recipe where Seven Peaks Cabernet is merchandised, whether it’s on the store shelf, in a rack or case. The Talker Pocket is hot stamped with the Seven Peaks winery logo.
The Talker Pocket is manufactured by Talker Pocket Corp., Novato, CA.
Southern Comfort Runs Oasis Promotion
Brown Forman’s Southern Comfort is conducting its tropical Southern Oasis On- and Off-premise promotion featuring tropics-tasting drinks.
Off-premise materials included Southern Comfort-logoed beach umbrellas, posters, pennant streamers and case cards. Retail outlets could be decorated Oasis-style with palm tree pole units, pink flamingos and summer streetlights.
On-premise, palm tree party lights and summer mix CDs as well as posters, table tents and banners helped to create an island setting.
Kellogg & Cartoon Network Run Joint Promotion
Kellogg Co. has linked selected Kellogg’s cereals and Keebler products with Cartoon Network on a ‘Toon Up for School’ promotion. Kellogg’s cereals feature free “Toon Stickers” or Cartoon Network-themed back-to-school activities on back. Keebler promotional packages contain an instant-win game piece presenting opportunities to win Cartoon Network prizes.
The centerpiece of Keebler’s merchandising is a school bus display featuring Cartoon Network characters. Other p.o.p. materials include banners and combo cards.
DraftWorldwide developed the program for Kellogg’s brands while Zipatoni Chicago developed the program for Keebler’s brands.
Miller High Life "Bouncing Ball" Lighted Sign
Miller Brewing wanted a piece that evoked memories of P.O.P. sign designs from the 1950's, to appeal to a more mature demographic. This unique, UL approved sign uses a welded aluminum frame with angled corners in a "bow-tie shape to reinforce the graphic of the classic Miller High Life "bow-tie" logo. Artwork features Miller bottles in an old-time galvanized ice bucket, with several colors of "balls" which appear to bounce out of it. This effect is accomplished with a motorized belt with screen printed lines of various colors which scroll behind a series of clear arches on the face. Costs are kept down by using a vacuum formed styrene back with a fluorescent light fixture. The Miller High Life "Bouncing Ball" Lighted Sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Wendy’s “Late Night” Sign
Wendy's needed something eye-catching for drive-by traffic to alert consumers to their new "Late Night" hours. The challenge was to create something noticeable without franchisees having to invest in a lighted, permanent sign. Dinaco's innovative Off-Arm Sign System combines the idea of a traditional pole sign with movement and appears to "float" in mid-air. Brackets attach to a square or round pole and suspend Dinaco trademarked "swivel pole," spilling wind and calling attention to printed burst. The sign is designed for easy change out of messages. This sign was created by Dinaco, Inc., 11275 S. Sam Houston Parkway W. #300, Houston, TX 77031.
Pepsi TriAd® 3-Message Display
TriAd® is a dynamic range of prismatic 3-message displays available in a wide variety of sizes and finishes. Three messages are displayed in sequence. The intriguing "wave" transitions captivate viewers who often view the sequence repeatedly. Prisms are extruded aluminum, providing optimum strength and straightness and feature clear plastic corner channels, which allow graphic strips to be easily inserted without the use of adhesives. The Pepsi TriAd® 3-Messge Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Pepsi - Doritos Cross Promotion
This Pepsi - Doritos Cross Promotion featured an innovative P.O.P. display called a Ceiling Breakthrough. With Floor space at a premium, the ceiling breakthrough achieved placement in difficult to obtain space in c-stores. The display may be viewed from either side to reinforce the break-through idea. This piece is popular with retailers as it promotes two leading brands, helping to drive sales. This was one of several programs which included cling vinyl, wobblers, posters and sell sheets. The Pepsi -Doritos Cross Promotion was created by Proprint Services Inc., 5621 Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
Light Insertion Technology Introduced for P.O.P. Displays
Light Insertion Technology utilizes specially designed LED's to internally illuminate products in ways that were not possible before. This technology has been several years in development and recently received UL approvals. Delaney Industries is an LED lighting and P.O.P. company with complete on site design and fabrication for P.O.P. displays, signs and lighting system as well as components for the technology. For more information on Light Insertion Technology, contact Delaney Industries, 9198-B Ridge Road, Newcastle, CA 95638.
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